商务英语unit4参考答案
体验商务英语综合教程Unit_4答案解析
Unit 4 AdVertiSi ngPart I BUSin ess VOCabUIaryDireCti ons: There are 20 in complete Senten CeS in this part. FOr each SentenCe there are four ChOiCeS marked A, B, C and D. Choose the ONEthat best completes the Senten ce. The n mark the COrreSP Onding Ietter On theAnSWer Sheet With a Single Iine through the Center. ThiS Part totals 20POin ts, One POint for each Senten ce.C1 Outdoor advertis ing is One of the fastest grow ing _____________ i nthe market.A marketsB SeCti onsC Segme ntsD SeCtOrSD2 The world of outdoor advertis ing billboards, tran sport and ‘ Street furniture ' is _________ about $18 billio n a year, just 6% of all theworl d' S SPending on advertising.AWOrthWhiIeB WOrthy CVaIUed DWOrthC3 The soaring costs of TV are ____________________ clients to conSider alter natives.A mak ingB driv ingC PrOmPt ing Dlett ingA4 BMW ran ashelters.‘ teasers ' CamPaign in Britain on busA exclusivelyB largelyC greatly Din CIUSiVeIyC5 Placing an ad on a bus SheIter for two WeekS ___________________ at about £ 90.A works onB works away CWOrkS out DCaICUIateSD6 We are facing a _______________ With our market share. What are Wegoing to do about it?A promotio nB saleC order DCriSiSA7 Focus, a large advertising agency based in Paris, has a reputation forCreati ng imag in ative and ____________ CamPaig ns.A effectiveB efficie ntC effectD efficaciousC8 Focus now n eeds to _______________ pote ntial clie nts that it stillhas PIe nty Of CreatiVe ideas to offer.A en SureB assure CCOnVinCe DPerSuadeB9 Focus has been asked to _____________________ ideas for advertising CamPaig ns to man ageme nts of the compa nies COnCern ed.A offerB PreSe ntC SUPPIyD furnishD10 The little village Where he lived would be a popular touristA placeB Site CViSit D resortB11 Thank you for the above order ______________ our bicycles.A ofB forC by DagainstC12 It is StiPUIated in our Sales Con firmation No. 2007021 __________ the 5,000 bicycles you Ordered are to be ShiPPed in two equal lots in MarCh and April 2007.A WhiChB WhereC thatD WhatA13 You requested that 80% of the bicycles _______________ in MarCh and the bala nce in April.Abe ShiPPed BShiPPed Cto ShiP DhaVe bee n ShiPPedC14 Although We have the qua ntity _____________ stock, it is too late for US to ShiP 80% of your order in March.A fromB forC inD atD15 We have received your Ietter of 28 March, __________ US to modify the PreViOUS arra ngeme nts for the ShiPme nt of the CaPti oned order.AaSked Bto ask Cbeing asked DaSkingA16 You now WiSh to adva nce the date of ShiPme nt ____________ one mon th.A byB to Cfor DatA17 In the CirCUmStances, We regret _____________ Unable to meet your request.A to be Bbeing C be D having beenA18 In this case, you must ____________ the additi onal charges.A bearB have borne Cto bear D beari ngD19 PIeaSe take the above ___________ acco Untand let US know your decisi on as soon as POSSible.A toB for Cby D intoB20 We are PleaSed to inform you that the CaPti Oned order ___________ now bee n dispatched.A haveB hasC areD isPart II PhraSe Tran slati OnDireCtiOnS : DireCtiOnS : There are 20 Chinese PhraSeS in this part. You are required to translate them into English and Write down your tran slati OnOn the An SWer Sheet. ThiS Part totals 20 POin ts, OnePOint for each phrase.1竞争对手产品COmPetitOrS ' PrOdUCtS2隐性广告SUbIimi nal advertis ing3广告媒体AdVertiS ing media4体育赞助SPOrtS spon SOrShiP5免费样品Free SamPIe6广告标语AdVertiS ing sloga n7大众媒体MaSS media8售点展示poin t-of-sale display9户外广告Outdoor advertis ing10大众市场Mass-market11电视黄金时段栏目广告Prime-time TV slot12市场份额Market Share13街道设施Street furniture14公交车候车亭BuS Shelter15金融服务finan cial SerViCe16营销组合Marketing mix17公共关系PUbIiC relati OnS18广告宣传活动AdVertiS ing CamPaig n19价格促销PriCe promoti On20潜在客户Pote ntial clie ntPart III SentenCe Tran slati OnDireCtions : There are 10 SentenCeS in this part. You are required totranslate them into Chinese and Write down your translation on the AnSWer Sheet. ThiS Part totals 20 poi nts, two POintS for each Senten ce.1. The world of outdoor advertis ing billboards, tran sport and‘ Street furniture ' is worth about $18 billion a year, just 6%of allthe world ' S SPending on advertising.整个户外广告市场（露天广告牌，公共交通和路边设施）大约价值180亿美元一年，只占了全世界广告支出的6%。
国家开放大学《商务英语4》Unit 4 Self-test试题及答案
一、选择填空题（每题10分，共5题）—Betty, we'll have a buffet party next Saturday. Will you join us?—_______ , Susan. Thank you!选择一项：A. I'd love toB. I'm afraid notC. By no means反馈你的回答正确解析：本题考核表达“回复邀请”的交际用语。
第一说话人邀请对方参加聚会，听者表示有兴趣参加，所以答案是A。
正确答案是：I'd love to—I had a really good weekend at the seaside.—____________.选择一项：A. Oh, that's very nice of youB. Oh, I'm glad to hear thatC. It's a pleasure解析：本题考核表达“赞赏”的交际用语。
第一说话人谈到在海边度过愉快的周末，选项A 表示感谢；选项Ｂ表示赞赏，选项C表示很乐意，所以答案是B。
正确答案是：Oh, I'm glad to hear thatTrademarks, proprietary service marks and regulations need _____ carefully.选择一项：A. to be observedB. be observedC. being observed译文：要认真遵守商标权、专属服务标志权和规章制度。
解析：句中need表示“需要，应该……”时，是实意动词，后面可以接动词不定式作宾语，但是动词不定式observe与主语之间是被动关系，所以答案是A。
正确答案是：to be observedWe didn't understand how difficult it was to ____ such a breakfast.选择一项：A. districtB. distributeC. distract译文：我们不明白配销这样一份早餐有多么困难。
国家开放大学《商务英语4》形考任务4参考答案
国家开放大学《商务英语4》形考任务（单元测试4）参考答案一、选择填空题（每题10分，共5题）1、—Betty, we'll have a buffet party next Saturday. Will you join us?—_______ , Susan. Thank you!A. I'd love toB. I'm afraid notC. By no means2、—I am going to ask for a pay rise.—_________.A. I don't think you are worthB. Let me pay for itC. I think you may talk to your boss3、Some in the market now want government _____ in order to reduce costs.A. regulationB. regulateC. regular4、While the other people ____ and discussed the problem together, Ted ignored them.A. interactedB. intensiveC. interviewed5、Among the critiques were allegations ____ some franchise uses its political influence to increase its profits.A. whichB. whatC. that6、—Thanks for inviting me, John, but I've already made other plans.—_________. Maybe another time.A. I hope you enjoy itB. That's goodC. Oh! I'm sorry to hear that7、—I had a really good weekend at the seaside.—____________.A. Oh, that's very nice of youB. Oh, I'm glad to hear thatC. It's a pleasure8、The executive team have to hold an urgent meeting ____ they see the bad market feedback.A. beforeB. becauseC. whether9、We didn't understand how difficult it was to ____ such a breakfast.A. districtB. distributeC. distract10、The franchisor _____ the franchisee should observe the regulations to make the business go well.A. orB. as well asC. either11、—How was your trip to London, Jane?—___________.A. Oh, wonderful indeedB. By plane and by busC. The guide showed me the way12、The instruction describes completely the ____ and its safety basis.A. facultyB. facilitateC. facility13、Some of the _____ solutions will support these requirements better at the moment.A. propertyB. prosperityC. proprietary。
商务英语阅读(第二版)-王关富-Unit4The-Incredible-Shrinking-Europe-课后答案
Unit 4The Incredible Shrinking EuropeExercises1. Answers to the questions on the text:1) What was the dream that the Europhiles were familiar with?Their dream was to make E.U. a newly emboldened world power stepping up to calm trouble spots, using aid and persuasion where it could, but prepared to send in troops when it had to.2) Why does the passage say that Europe is a remarkably good place to live? Because Europe is more stable, safe, green and culturally diverse than most parts of the world and a quality life can be guaranteed in E.U. states.3) Does the good life at home make Europe strong abroad ? Why?No, a good life at home doesn’t mean a strong Europe abroad. Because the E.U. may have all the soft-power credentials in the world, but on the grand stage it has lacked the weight and influence of others on some big issues.4) What do Critics think of the selection of Herman Van Rompuy and Catherine Ashton as Europe's President and Foreign Minister?They consider the selection as symbolic of a lack of vision and it means the grouping will have to reconcile itself to five years of underperformance.5) What can be listed as E.U.’s achievements in the years around 1980s according to the passage?By extending an area of peace and liberal government to the east, the E.U. has done much to calm a part of the world that not long ago was the cockpit for murderous rivalries.6) In what way can Europe realize its own dreams and those of others according to the passage?It has to act as a true single bloc and win others to its side.7) Why does the German government face enormous domestic challenges in admitting its forces in Afghanistan are there to fight, not to be humanitarian workers in uniform ?Because one of modern Europe's most cherished convictions is that the force of arms rarely settles political disputes for long and European public opinion in the 20th century seems unwilling to commit to the war in Afghanistan for the long haul.8) What roles did Germany play in Europe in the 20th century?For the last half of the 20th century, Germany was at the heart of the European experiment. But since the end of the Cold War, it has stepped back from the E.U. and begun strengthening ties with Russia.9 What are the advantages for E.U. to be chosen as the White House’s partner?The advantages are that Europe is rich and democratic, and its values are closer to those of the U.S. than those of anywhere else.2. Fill in each blank of the following sentences with one of the phrases in the list given below. Make changes when necessary.1) China will adhere to the principle of developing high technology and realizingindustrialization to step up the commercialization, industrialization and internationalization of scientific and technological achievements.2) In the recent crisis no banks could manage to bail out the companies in financial pressure.3) In terms of the information from the Universe he is apathetic and sometimes irritable, he is like an ostrich sticking his head in sand.4) It will be up to the board to decide if the CEO should be removed.5) All our hopes rest upon the arrival of the shipment.6) The plan has already been worked out, and could be put into operation at a moment's notice.7) The whole machinery of civilization will break down if this doctrine wins in the war.8) His remarks hit home when he said that we did not work enough.9) Some analysts suspected that Toyota had pulled strings to stifle probes into its auto quality problems.10) Mercy is reaching out to those who have nothing to give back to you.3. Match the terms in column A with the explanations in column B:A ____________________ B_____________________________________1)free market A) Effects on the behavior of individuals causedby observation of the actions of others and theirconsequences. 32) coalition government B) An economic turmoil where companies gobankrupt, people are laid off, and markets aresluggish. There is a lot of panic in bothbusiness and daily lives.93) demonstration effects C) A market in which there is no economicinterventionby the state, except to enforceprivate contracts and the ownership of property.14) health insurance D) A qualified retirement plan set up by acorporation, labor union, government, or otherorganization for its employees. 6E) A form of collectivism by means of whichpeople collectively pool their risk, in this casethe risk of incurring medical expenses. 45) national interest F) The ability to obtain what one wants througheconomic or cultural means. It allows nations toexert their influence without using militarymeans or coercion. 86) pension scheme G) A fight or contention for territory, power,control, or resources between tow more partiesin a place or area.. 77) turf war H) Things of great importance to a nation,including its goals, visions and ambitions inpolitical, economic, cultural fields, etc. andactions, circumstances, and decisions to achievethem. 58) soft power I) A cabinet of a parliamentary government inwhich several parties cooperate. 29) economic crunch4. Translate the following into Chinese.有什么能让欧洲振奋起来吗？当然：如果欧洲领导人能像20年前那样抓住时机，欧盟就将繁荣昌盛。
商务职场英语 Unit 4 上海外语教育出版社 含课后答案
Lessons
Team Project
Res
EXIT
Unit 4 Financial matters
Lesson 1 Keeping a record of personal expenses Lesson 2 Starting out
h Write a paragraph about your thoughts regarding expenditure
for a year’s study away from home. Use the expressions in the box to help you.
e Now listen and make notes of Anne’s projected expenses.
Script Key
Monthly Expenses Rent Books / School supplies Food / Household supplies New clothes Entertainment Telephone Transportation Total monthly expenses × 10 = Total annual expenses
_______ 400 300 _______ 350 _______ 0 _______ 50 _______ 40 _______ _______ 20 1,160 _______ 11,600 _______
f In pairs, discuss the following questions.
students have to pay when they are away at college.
体验商务英语综合教程Unit_4答案解析
Unit 4 Advertisi ngPart I Busin ess VocabularyDirecti ons: There are 20 in complete senten ces in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONEthat best completes the senten ce. The n mark the corresp onding letter on theAnswer Sheet with a single line through the center. This part totals 20 poin ts, one point for each senten ce.C1 Outdoor advertis ing is one of the fastest grow ing ______________ i n the market.A marketsB secti onsC segme ntsD sectorsD2 The world of outdoor advertis ing billboards, tran sport and ‘ street furniture ' is _________ about $18 billio n a year, just 6% of all theworl d' s spending on advertising.A worthwhileB worthy Cvalued DworthC3 The soaring costs of TV are ____________________ clients to consider alter natives.A mak ingB driv ingC prompt ing Dlett ingA4 BMW ran a‘ teasers ' campaign in Britain on bus shelters.A exclusivelyB largelyC greatly Din clusivelyC5 Placing an ad on a bus shelter for two weeks ____________________ at about £ 90.A works onB works away Cworks out DcalculatesD6 We are facing a _______________ with our market share. What are wegoing to do about it?A promotio nB saleC order DcrisisA7 Focus, a large advertising agency based in Paris, has a reputation forcreati ng imag in ative and ____________ campaig ns.A effectiveB efficie ntC effectD efficaciousC8 Focus now n eeds to _______________ pote ntial clie nts that it stillhas pie nty of creative ideas to offer.A en sureB assure Cconvince DpersuadeB9 Focus has been asked to _____________________ ideas for advertising campaig ns to man ageme nts of the compa nies concern ed.A offerB prese ntC supplyD furnishD10 The little village where he lived would be a popular touristA placeB site Cvisit D resortB11 Thank you for the above order ______________ our bicycles.A ofB forC by DagainstC12 It is stipulated in our Sales Con firmation No. 2007021 ___________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.A whichB whereC thatD whatA13 You requested that 80% of the bicycles _______________ in March and the bala nee in April.Abe shipped B shipped Cto ship Dhave bee n shippedC14 Although we have the qua ntity _____________ stock, it is too late for us to ship 80% of your order in March.A fromB forC inD atD15 We have received your letter of 28 March, __________ us to modify the previous arra ngeme nts for the shipme nt of the capti oned order.A asked Bto ask Cbeing asked DaskingA16 You now wish to adva nee the date of shipme nt _____________ one mon th.A byB to Cfor DatA17 In the circumstances, we regret _________________ unable to meet your request.A to beB beingC beD having beenA18 In this case, you must ____________ the additi onal charges.A bearB have borne Cto bear D beari ngD19 Please take the above ____________ acco unt and let us know your decisi on as soon as possible.A toB for Cby D intoB20 We are pleased to inform you that the capti oned order ____________ now bee n dispatched.A haveB hasC areD isPart II Phrase Tran slati onDirections : Directions : There are 20 Chinese phrases in this part. You are required to translate them into English and write down your tran slati on on the An swer Sheet. This part totals 20 poin ts, one point for each phrase.1竞争对手产品Competitors ' products2隐性广告Sublimi nal advertis ing3广告媒体Advertis ing media4体育赞助Sports spon sorship5免费样品Free sample6广告标语Advertis ing sloga n7大众媒体Mass media8售点展示poin t-of-sale display9户外广告Outdoor advertis ing10大众市场Mass-market11电视黄金时段栏目广告Prime-time TV slot12市场份额Market share13街道设施Street furniture14公交车候车亭Bus shelter15金融服务finan cial service16营销组合Marketing mix17公共关系Public relati ons18广告宣传活动Advertis ing campaig n19价格促销Price promoti on20潜在客户Pote ntial clie ntPart III Sentence Tran slati onDirections : There are 10 sentences in this part. You are required totranslate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 poi nts, two points for each senten ce.1. The world of outdoor advertis ing billboards, tran sport and‘ street furniture ' is worth about $18 billion a year, just 6%of allthe world ' s spending on advertising.整个户外广告市场（露天广告牌，公共交通和路边设施）大约价值180亿美元一年，只占了全世界广告支出的6%。
Unit4InformationTechnology高级商务英语课后答案
Unit 4 Information TechnologyText AI.Reading Comprehensionplete the following passage with the information you get from the text.1) co-founder 2) value/significance 3) drop-out 4) engineering5) titans/giants 6) attention 7) floundering/struggling 8) surpassed9) technology 10) daunting2.Essay Questions1)As a touch-screen computer without a keyboard, iPad is a ground-breaking newproduct. Extending the iPhone’s innovations of a more versatile screen and lightweight applications designed for specific tasks, it points to a future beyond the computer mouse – and a world without Windows.2)Apple has released Ping, a social network similar to Facebook for iTunes users.And it will counter Google’s smaller 7-inch tablet computer with a similar gadget of its own.3)His strong spiritual aspiration, relentless ambition and obsessive attention todetails.4)No fixed answer.5)No fixed answer.II.Blank-filling: Complete the following sentences with the words given in the box. Change the form when necessary.1) rebuttal 2) sideline 3) stir up 4) rankle 5) write off6) obsessive 7) surpass 8) culmination 9) fledgling 10) rudimentary III.Paraphrasing1.Rewriting: Rewrite the underlined part of each sentence in your own words.1) More than ten years ago, it was highly speculated that both Mr. Job’s career and Apple, the company he had co-founded would fail in the competition, their relevance to the future of technology written off both in Silicon Valley and on Wall Street.2) Mr. Gates himself championed a tablet computer nearly a decade ago, however it was not well-received by the market due to its need of a stylus to write on its screen and the PC-like interface.3) A spirituality guided by his training in Zen Buddhism has played a central part in his life, and with such spiritual belief he even avoided using medical treatment for a period while struggling against pancreatic cancer.4) Compromise seems too strong a word, but now as a world leader in this business, Apple has become more pragmatic.5) After antitrust authorities took an interest this year, Mr. Jobs backed off a requirement that forced developers to use Apple’s software tools to create apps,barring rival Adobe’s technology—nevertheless this change of strategy seemed to be designed intentionally to please software developers who might otherwise turn more attention to creating apps for phones running Google’s software.2. Sentence Transformation: Complete the following sentences based on the structures given.1) As an acknowledged master for a long time, Mr. Jobs knows very well the art of generating this suspension of disbelief which is essential to stirring up demand for gadgets most consumers had no idea they needed.2) In order to rule its new kingdom even more closely than what Microsoft did to the PC, Apple now makes the decision on which applications are available in its online store and sets the rules for how those applications are developed.3) Despite being a college drop-out with no formal engineering background, he and Mr. Wozniak founded their new business by resorting to their electronics hobby right after returning from India.4) It is regarded by those who have worked for him that Mr. Jobs, as a stern taskmaster, cares more about what is possible to be achieved than those long-range visions.5) Though it seems out of his character, Mr. Jobs now is forced to compete with others who are considering Apple as their main rival.IV.Translation1.Sentence Translation1) 一月份发布会之前，公众的期待就被煽动得无比高涨，即便是依照乔布斯自己的苛刻标准，这也是不寻常的。
体验商务英语综合教程--Unit-4-答案
Unit 4 AdvertisingPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 Outdoor advertising is one of the fastest growing _______________ in the market.A marketsB sectionsC segmentsD sectorsD2 The world of outdoor advertising billboards, transport and ‘street furniture’is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising.A worthwhileB worthyC valuedD worthC3 The soaring costs of TV are ______________ clients to consider alternatives.A makingB drivingC promptingD lettingA4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.A exclusivelyB largelyC greatlyD inclusivelyC5 Placing an ad on a bus shelter for two weeks ________________ at about £90.A works onB works awayC works outD calculatesD6 We are facing a ________________ with our market share. What are we going to do about it?A promotionB saleC orderD crisisA7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.A effectiveB efficientC effectD efficaciousC8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.A ensureB assureC convinceD persuadeB9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.A offerB presentC supplyD furnishD10 The little village where he lived would be a popular tourist ________________.A placeB siteC visitD resortB11 Thank you for the above order ______________ our bicycles.A ofB forC byD againstC12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.A whichB whereC thatD whatA13 You requested that 80% of the bicycles ____________ in March and the balance in April.A be shippedB shippedC to shipD have been shippedC14 Although we have the quantity ______________ stock, it is too late for us to ship 80% of your order in March.A fromB forC inD atD15 We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.A askedB to askC being askedD askingA16 You now wish to advance the date of shipment ____________ one month.A byB toC forD atA17 In the circumstances, we regret ___________unable to meet your request.A to beB beingC beD having been A18 In this case, you must _____________ the additional charges.A bearB have borneC to bearD bearingD19 Please take the above ____________ account and let us know your decision as soon as possible.A toB forC byD intoB20 We are pleased to inform you that the captioned order _____________ now been dispatched.A haveB hasC areD isPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 竞争对手产品Competitors’ products2 隐性广告Subliminal advertising3 广告媒体Advertising media4 体育赞助Sports sponsorship5 免费样品Free sample6 广告标语Advertising slogan7 大众媒体Mass media8 售点展示point-of-sale display9 户外广告Outdoor advertising10 大众市场Mass-market11 电视黄金时段栏目广告Prime-time TV slot12 市场份额Market share13 街道设施Street furniture14 公交车候车亭Bus shelter15 金融服务financial service16 营销组合Marketing mix17 公共关系Public relations18 广告宣传活动Advertising campaign19 价格促销9.Recently however, Focus’s reputatio n was damaged when two major clientschanged to rival agencies.不过最近，焦点的声誉因为两个大客户转投竞争对手公司而受损。
体验商务英语综合教程Unit_4答案解析
体验商务英语综合教程U n i t_4答案解析(共8页)-本页仅作为预览文档封面，使用时请删除本页-Unit 4 AdvertisingPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 Outdoor advertising is one of the fastest growing _______________ in the market.A marketsB sectionsC segmentsD sectorsD2 The world of outdoor advertising billboards, transport and‘street furniture’ is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising.A worthwhileB worthyC valuedD worthC3 The soaring costs of TV are ______________ clients to consider alternatives.A makingB drivingC promptingD lettingA4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.A exclusivelyB largelyC greatlyD inclusivelyC5 Placing an ad on a bus shelter for two weeks ________________ at about £90.A works onB works awayC works outD calculatesD6 We are facing a ________________ with our market share. What are we going to do about itA promotionB saleC orderD crisisA7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.A effectiveB efficientC effectD efficaciousC8 Focus now needs to ________________ potential clients that itstill has plenty of creative ideas to offer.A ensureB assureC convinceD persuadeB9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.A offerB presentC supplyD furnishD10 The little village where he lived would be a popular tourist ________________.A placeB siteC visitD resortB11 Thank you for the above order ______________ our bicycles.A ofB forC byD againstC12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.A whichB whereC thatD whatA13 You requested that 80% of the bicycles ____________ in March and the balance in April.A be shippedB shippedC to shipD have beenshippedC14 Although we have the quantity ______________ stock, it is too late for us to ship 80% of your order in March.A fromB forC inD atD15 We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.A askedB to askC being asked DaskingA16 You now wish to advance the date of shipment ____________ one month.A byB toC forD atA17 In the circumstances, we regret ___________unable to meet your request.A to beB beingC beD having beenA18 In this case, you must _____________ the additional charges.A bearB have borneC to bearD bearingD19 Please take the above ____________ account and let us know your decision as soon as possible.A toB forC byD intoB20 We are pleased to inform you that the captioned order _____________ now been dispatched.A haveB hasC areD isPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 竞争对手产品Competitors’ products2 隐性广告Subliminal advertising3 广告媒体Advertising media4 体育赞助Sports sponsorship5 免费样品Free sample6 广告标语Advertising slogan7 大众媒体Mass media8 售点展示point-of-sale display9 户外广告Outdoor advertising10 大众市场Mass-market11 电视黄金时段栏目广告Prime-time TV slot12 市场份额Market share13 街道设施Street furniture14 公交车候车亭Bus shelter15 金融服务financial service16 营销组合Marketing mix17 公共关系Public relations18 广告宣传活动Advertising campaign19 价格促销Price promotion20 潜在客户Potential clientPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.world of outdoor advertising billboards, transport and ‘street furniture’ is worth about $18 billion a year, just 6% of all the world’s spending on advertising.整个户外广告市场（露天广告牌,公共交通和路边设施）大约价值180亿美元一年,只占了全世界广告支出的6%。
商务英语Unit 4 参考答案
Unit 4 AdvertisingPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 Outdoor advertising is one of the fastest growing _______________ in the market.A marketsB sectionsC segmentsD sectorsD2 The world of outdoor advertising billboards, transport and ‘street furniture’is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising.A worthwhileB worthyC valuedD worthC3 The soaring costs of TV are ______________ clients to consider alternatives.A makingB drivingC promptingD lettingA4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.A exclusivelyB largelyC greatlyD inclusivelyC5 Placing an ad on a bus shelter for two weeks ________________ at about £90.A works onB works awayC works outD calculatesD6 We are facing a ________________ with our market share. What are we going to do about it?A promotionB saleC orderD crisisA7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.A effectiveB efficientC effectD efficaciousC8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.A ensureB assureC convinceD persuadeB9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.A offerB presentC supplyD furnishD10 The little village where he lived would be a popular tourist ________________.A placeB siteC visitD resortB11 Thank you for the above order ______________ our bicycles.A ofB forC byD againstC12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.A whichB whereC thatD whatA13 You requested that 80% of the bicycles ____________ in March and the balance in April.A be shippedB shippedC to shipD have been shippedC14 Although we have the quantity ______________ stock, it is too late for us to ship 80% of your order in March.A fromB forC inD atD15 We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.A askedB to askC being askedD askingA16 You now wish to advance the date of shipment ____________ one month.A byB toC forD atA17 In the circumstances, we regret ___________unable to meet your request.A to beB beingC beD having been A18 In this case, you must _____________ the additional charges.A bearB have borneC to bearD bearingD19 Please take the above ____________ account and let us know your decision as soon as possible.A toB forC byD intoB20 We are pleased to inform you that the captioned order _____________ now been dispatched.A haveB hasC areD isPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 竞争对手产品Competitors’ products2 隐性广告Subliminal advertising3 广告媒体Advertising media4 体育赞助Sports sponsorship5 免费样品Free sample6 广告标语Advertising slogan7 大众媒体Mass media8 售点展示point-of-sale display9 户外广告Outdoor advertising10 大众市场Mass-market11 电视黄金时段栏目广告Prime-time TV slot12 市场份额Market share13 街道设施Street furniture14 公交车候车亭Bus shelter15 金融服务financial service16 营销组合Marketing mix17 公共关系Public relations18 广告宣传活动Advertising campaign19 价格促销Price promotion20 潜在客户Potential clientPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.The world of outdoor advertising billboards, transport and ‘street furniture’ isworth about $18 billion a year, just 6% of all the world’s spending on advertising.整个户外广告市场（露天广告牌,公共交通和路边设施）大约价值180亿美元一年,只占了全世界广告支出的6%。
商务英语综合教程4 Unit 4 Business ethics课后答案
Unit 4 Business ethicsExtensive ReadingCorporate Philanthropy Responds to Disasters ExercisesI.Speed Reading ComprehensionRead the text for FIVE minutes, and find the best answer to each of the following questions.1. According to the 2nd paragraph, why some companies faced internal criticismA. These companies have donated too much money to the communities, regardless of theirown capacity.B. These companies ignored the needs of their own employees who were affected by thedisasters.C. The philanthropic programs of these companies were too cheap.D. Corporate had to go back to boards for additional donation resources.2.Why is it that somecompanies are suggested donating cash instead of products when disasters take placeA. Products are often hard to transport and warehouse.B. Using cash in the locality helps rebuild the economy.C. Product may not fit the needs of the beset community.D. All of above.3.Which of the following statement is NOT true with Pitney Bowes Inc.A. It has operated a fund that helps employees out of personal tragedies.B. Its Employee Involvement Fund can reflect employees’ interest and support.C. It has started splitting some of its corporate giving between immediate and long-termassistance in the consideration of the complicated nature of identifying appropriate disaster aid.D. Medical and funeral expenses will not be the focus of its fund.4. According to the text, which of the followingcompany’s foundation is NOTlong-term-focusedA. Baxter InternationalB. MitsubishiC. General Electric Co.D. Pitney Bowes Inc.5.The software module of MicroEdge Inc. helps the company’s community foundation the best in terms of_______.A. free-of-charge serviceB. online serviceC. accountingD. disaster reliefII.VocabularyFill in the blanks with appropriate words from the text. The initial letter of each word has been supplied for you.1.It’s wise to use just as much caution when making your charitable giving decisions as you do when making other decisions affecting your life.2.With soil that has had its biological components destroyed, the first step toward restoration is to stop adding any more chemical fertilizers.3.The global obesity pandemic combined with society's anti-fat bias is more damaging to women than to men, an expert has warned at an international conference.4.Turkey’s two major cities are grappling with water shortages after record-low snow and rain falls in the winter and searing summer temperatures.5.The importers who do not intend clearing the imported goods for "home consumption" straightaway may choose to warehouse the goods.6.The Foundation is a public charity that works with individuals, families, businesses and foundations, serving their philanthropic needs as well as initiating giving programs.7.As the little copyist proceeded with her work, she sent every now and then a responsive glance toward her admirer.8.Beset by rumors, and four months from a primary election, the Mayor yesterday for the first time gave his account of a2007 incident in which he argued with a police officer.9.Like so many others around the world, we are following the devastation caused by the earthquake and tsunami that has hit many parts of Southeastern Asia.10. Some coincidences are small, and seemingly inconsequential, but others have the potential to change lives.A Question of EthicsExercisesI.Reading Comprehension1. Which of the following statements is NOT TRUE withWaterschoot's caseA. It raised the ethical concerns regarding information technology and the managementobligation.B. Waterschootimmediately reported to her boss and the unit's legal counsel about theproblem because there was some crucial information for Lockheed Martin in the template.C. Waterschoot found the competitor’s confidentialinformation before 5 p.m.D. Waterschoot removed the document from the server with the purpose of protecting a competitor of Lockheed Martin’s.2. According to the text, as e-business and IT are developing, companies need to put the following into consideration EXCEPT _______.A. equipping the employees with essential IT ethicsB. establishing a set of ethical guidelines in a companyC. the impacts brought by IT on the employees concernedD. how to deal with the potential problem brought by e-business partnerships3. According to the InformationWeek Research survey, we can infer that _______.A. If your personal data is collected by a health-care company, they are more likely to be sold to third parties than by any other industries.B. Most companies will inform their customers know when specific types of data of theirown are being collected.C. When evaluating the ethical and moral implications of business decisions, a larger number of people will rely on their personal experience only.D. Not many people know some ethical impacts may be brought by their business decisions.4. Paragraph 7 suggests that ________.A. Canon Information Systems Inc is monitoring its employees’ online activities;B. Canon Information Systems Inc’s human resources department tries to make sure thattheir employees are using the Internet in an ethical and legal way;C. James Underwood, manager of IS, reports to the human resources department;D. Canon Information Systems Inc’s human resources department may be violating theprivacy of the employees.5. Companies nowadays concern not only about the employees’awareness of business ethics, but also about________.A. how the employees interact with the information technology in a digital context;B. the safety when the employees are handling the digital devices;C. the protection of the privacy of its customers;D. all of above.。
商务英语unit4答案
商务英语unit4答案【篇一：体验商务英语综合教程4课本答案】guage reviewa: 1.c 2.h 3.d 4.a 5.b 6.e 7.f 8.gunit 2vocabularya:1. monetary regulations ernment bureaucracy3. political stability4. buying habits5. economic situation6. income distributionc:1.d 2.b 3.c 4.b 5.c 6. d7. d8. c 9. d10.dreadingf: 1 . a2. a 3. a 4. a5. aunit 3p23 vocabularyapositive meaning: build up, cement, develop, encourage, establish, improve, maintain, promote, restore, resume, strengthennegative meaning: the rest！！！！！bvery badvery good stormy strained coolamicable friendly close excellentc1—5: e d b a ep26 languageaa---j: 9 3 2 4 8 1 5 7 10 6b1—5 get on count on build up hold on to put(it) off6—10 sounded out let(us)down set up draw up call(it)offunit 4p33language review1—4: present simple past simple present continuous present perfectp34vocabulary c1—5: overtook outstripped outbid outvote outmaneuvered6—10: outnumber overbookedoverran overcharged oversubscribedunit 5p40vocabularya 2—4: eb f h 6—8: gc db 1. satisfied dissatisfied satisfaction2. motivating motivated motivation3. fulfillment fulfilledunfulfilled4. inspiring inspiration uninspiring5. frustration frustrating frustratedp42 language reviewa 1—4: c e hb 5—8: d g a fb 1—4: have been conducted be perceived5—7: were paid were paid is reducedunit 6vocabularyb:1. e 2 . f3 .g 4 . d5 . c 6 . b 7 . areadingb: 1.e2.g3. d4. f 5. a 6. c 7. bp50aweak moderatea bit fairlyslightly increasinglymoderatelyreasonablyquiterathersomewhatb1. exceptionally, extremely, very2. exceptionally, entirely, highly, totally, very3. fairly, moderately, quite, rather, somewhat4. entirely, totally5. fairly, moderately, quite, reasonablyare entered were given strong entirely exceptionally highly totally very extremelyvocabularyb: 2. search engines 3. traffic4, site 5. search 6. key word 7. hits 8.surfers9.on-line 10.directories 11. browse 12.locatec: 1.b 2.a 3. cp58 language reviewa (先为所有单词排序，从左至右为a到f)a promiseb invitation/requestc speculating about the futured bargaining 1—6:ef a c d 7—12: c b a/d f e b中的requestrevisionp62 adjective1 persuasive2 coherentarticulateeloquent3 inhibited hesitant4 succinct5 lucid6 responsible7 fluent1. fluent2. articulate3. lucid4. inhibited5. succinct6. responsiblep63 reading1—5: b c d c b 6—10: d b c d bp64 reading1—7: c b c d c c ap64 multi-word verbs1.去掉off2.去掉about3.全对4. 去掉for5. 去掉onp65 prefixes1—4: underperforming overestimated outbid outsource5—8: undercharged overextended outmaneuvered overrun1. promotion改为promoted2. isolating改为 isolated3. were改为 was4. discussion改为 discussed5. love改为loved6. motivating改为motivated7. be改为being8. assess改为assessedtactful and less~~~~1 c,j 2. a,d 3. b,h 4. e,f 5.g,iintensifying adverbs1—7：b a e f g d cconditionals1—5:b c b a c 6—12:c a b b c a creading1—7: c b b a c d aunit8p69 vocabularya1-5 b b c a c b6-12 b b a c a b bb1. ex-president3. predicted4. pro-european5. underdeveloped6. mismanagement7. dishonestcuncommunicative indecisiveinefficient unenthusiastic inflexibleunfocussed unimaginativedisloyal disorganized unpopularimpracticalunsociable unstableintolerantp72 language reviewa1-8 no yes yes no nonot sure not surenob1. should2. might or could3. correct4. must5. correct6. correct7. must8. shouldunit 10vocabularya:1. complaints …e2. rapport ...d3. reassure…a4. standards …b5. products . …cb:1.c2. d3. f4.e5.a6. b7. g c:1. get to the bottom of the problem2. pass the buck3. it was the last straw4. slipped my mind5. talking at across purposes6. ripped off7. got straight to the point language reviewb:1. b2.a 3.d 4.c unit 11vocabularyb:1.speed of response2.press conference3.press release4.flow information5.action plan6.contingency plan7.legal action8.admission of liability9.loss of confidence10.damage limitationp96 language reviewb1. far【篇二：商务英语答案】nit11.我们要申请商标注册。
商务英语阅读第二版王关富Unit4TheIncredibleShrinkingEurope课后答案
Unit 4The Incredible Shrinking EuropeExercises1. Answers to the questions on the text:1) What was the dream that the Europhiles were familiar with?Their dream was to make E.U. a newly emboldened world power stepping up to calm trouble spots, using aid and persuasion where it could, but prepared to send in troops when it had to.2)Why does the passage say that Europe is a remarkably good place to live? Because Europe is more stable, safe, green and culturally diverse than most parts of the world and a quality life can be guaranteed in E.U. states.3)Does the good life at home make Europe strong abroad ? Why?No, a good life at home doesn ’ t mean a strong Europe abroadBecause. the E.U.may have all the soft-power credentials in the world, but on the grand stage it has lacked the weight and influence of others on some big issues.4)What do Critics think of the selection of Herman Van Rompuy and CatherineAshton as Europe's President and Foreign Minister?They consider the selection as symbolic of a lack of vision and it means thegrouping will have to reconcile itself to five years of underperformance.5)What can be listed as E.U. ’ achievements in the years around 1980s accordingto the passage?By extending an area of peace and liberal government to the east, the E.U. has done much to calm a part of the world that not long ago was the cockpit formurderous rivalries.6)In what way can Europe realize its own dreams and those of others accordingto the passage?It has to act as a true single bloc and win others to its side.7) Why does the German government face enormous domestic challenges inadmitting its forces in Afghanistan are there to fight, not to be humanitarianworkers in uniform ?Becauseone of modern Europe's most cherished convictions is that the force of arms rarely settles political disputes for long and European public opinion in the 20th century seems unwilling to commit to the war in Afghanistan for the longhaul.th century?8) What roles did Germany play in Europe in the 20For the last half of the 20th century, Germany was at the heart of the European experiment. But since the end of the Cold War, it has stepped back from the E.U.and begun strengthening ties with Russia.9 What are the advantages for E.U. to be chosen as the White House’ s partner?The advantages are that Europe is rich and democratic, and its values are closer to those of the U.S. than those of anywhere else.2.Fill in each blank of the following sentences with one of the phrases in the list given below. Make changes when necessary.1)China will adhere to the principle of developing high technology and realizingindustrialization to step up the commercialization, industrialization and internationalization of scientific and technological achievements.2)In the recent crisis no banks could manage to bail out the companies in financialpressure.3)In terms of the information from the Universe he is apathetic and sometimesirritable, he is like an ostrich sticking his head in sand .4)It will be up to the board to decide if the CEO should be removed.5)All our hopes rest upon the arrival of the shipment.6)The plan has already been worked out, and could be put into operation at amoment's notice.7) The whole machinery of civilization will break down if this doctrine wins in thewar.8)His remarks hit home when he said that we did not work enough.9)Some analysts suspected that Toyotahad pulled strings to stifle probes intoits auto quality problems.10)Mercy is reaching out to those who have nothing to give back to you.3. Match the terms in column A with the explanations in column B:A ____________________1)free market2) coalition government3) demonstration effects4) health insurance B_____________________________________ A) Effects on the behavior of individuals causedby observation of the actions of others and their consequences3.B) An economic turmoil where companies gobankrupt, people are laid off, and markets aresluggish. There is a lot of panic in bothbusiness and daily lives9.C) A market in which there is no economicinterventionby the state, except to enforce private contracts and the ownership of property.1D) A qualified retirement plan set up by acorporation, labor union, government, or otherE) A form of collectivism by means of whichpeople collectively pool their risk, in this case5) national interest F) The ability to obtain what one wants througheconomic or cultural means. It allows nations toexert their influence without using military6) pension scheme G) A fight or contention for territory, power,control, or resources between tow more partiesin a place or area..77) turf war H) Things of great importance to a nation,including its goals,visions and ambitions inpolitical,economic,cultural fields, etc. andactions, circumstances, and decisions to achievethem. 58) soft power I) A cabinet of a parliamentary government inwhich several parties cooperate2.9) economic crunch4.Translate the following into Chinese.有什么能让欧洲振奋起来吗？自然：假如欧洲领导人能像20 年前那样抓住机遇，欧盟就将繁华富强。
国家开放大学《商务英语4》形考任务4参考答案
国家开放大学《商务英语4》形考任务（单元测试4）参考答案一、选择填空题（每题10分，共5题）1、—Betty, we'll have a buffet party next Saturday. Will you join us?—_______ , Susan. Thank you!A. I'd love toB. I'm afraid notC. By no means2、—I am going to ask for a pay rise.—_________.A. I don't think you are worthB. Let me pay for itC. I think you may talk to your boss3、Some in the market now want government _____ in order to reduce costs.A. regulationB. regulateC. regular4、While the other people ____ and discussed the problem together, Ted ignored them.A. interactedB. intensiveC. interviewed5、Among the critiques were allegations ____ some franchise uses its political influence to increase its profits.A. whichB. whatC. that6、—Thanks for inviting me, John, but I've already made other plans.—_________. Maybe another time.A. I hope you enjoy itB. That's goodC. Oh! I'm sorry to hear that7、—I had a really good weekend at the seaside.—____________.A. Oh, that's very nice of youB. Oh, I'm glad to hear thatC. It's a pleasure8、The executive team have to hold an urgent meeting ____ they see the bad market feedback.A. beforeB. becauseC. whether9、We didn't understand how difficult it was to ____ such a breakfast.A. districtB. distributeC. distract10、The franchisor _____ the franchisee should observe the regulations to make the business go well.A. orB. as well asC. either11、—How was your trip to London, Jane?—___________.A. Oh, wonderful indeedB. By plane and by busC. The guide showed me the way12、The instruction describes completely the ____ and its safety basis.A. facultyB. facilitateC. facility13、Some of the _____ solutions will support these requirements better at the moment.A. propertyB. prosperityC. proprietary14、It should ____ that franchising is one of the means available for getting investment money without giving up control of the chain operation and building a distribution system for servicing it.A. recognizeB. be recognizingC. be recognized15、Trademarks, proprietary service marks and regulations need _____ carefully.A. to be observedB. be observedC. being observed二、阅读理解/翻译/完形填空（题型随机）（共50分）阅读理解：根据文章内容，判断正误（每题10分）。
商务英语综合教程 Unit 4 Business ethics课后答案
Unit 4 Business ethicsExtensive ReadingCorporate Philanthropy Responds to DisastersExercisesI.Speed Reading ComprehensionRead the text for FIVE minutes, and find the best answer to each of the following questions.1. According to the 2nd paragraph, why some companies faced internal criticism?A. These companies have donated too much money to the communities, regardless of theirown capacity.B. These companies ignored the needs of their own employees who were affected by thedisasters.C. The philanthropic programs of these companies were too cheap.D. Corporate had to go back to boards for additional donation resources.2. Why is it that some companies are suggested donating cash instead of products whendisasters take place?A. Products are often hard to transport and warehouse.B. Using cash in the locality helps rebuild the economy.C. Product may not fit the needs of the beset community.D. All of above.3. Which of the following statement is NOT true with Pitney Bowes Inc.?A. It has operated a fund that helps employees out of personal tragedies.B. Its Employee Involvement Fund can reflect employees’ interest and support.C. It has started splitting some of its corporate giving between immediate and long-termassistance in the consideration of the complicated nature of identifying appropriatedisaster aid.D. Medical and funeral expenses will not be the focus of its fund.4. According to the text, which of the following company’s foundation is NOT long-term-focused?A. Baxter InternationalB. MitsubishiC. General Electric Co.D. Pitney Bowes Inc.5. The software module of MicroEdge Inc. helps the company’s community foundation the bestin terms of _______.A. free-of-charge serviceB. online serviceC. accountingD. disaster reliefII.VocabularyFill in the blanks with appropriate words from the text. The initial letter of each word has been supplied for you.1. It’s wise to use just as much caution when making your charitable giving decisions as you dowhen making other decisions affecting your life.2. With soil that has had its biological components destroyed, the first step toward restoration isto stop adding any more chemical fertilizers.3. The global obesity pandemic combined with society's anti-fat bias is more damaging towomen than to men, an expert has warned at an international conference.4. Turkey’s two major cities are grappling with water shortages after record-low snow and rainfalls in the winter and searing summer temperatures.5. The importers who do not intend clearing the imported goods for "home consumption"straightaway may choose to warehouse the goods.6. The Foundation is a public charity that works with individuals, families, businesses andfoundations, serving their philanthropic needs as well as initiating giving programs.7. As the little copyist proceeded with her work, she sent every now and then a responsiveglance toward her admirer.8. Beset by rumors, and four months from a primary election, the Mayor yesterday for the firsttime gave his account of a 2007 incident in which he argued with a police officer.9. Like so many others around the world, we are following the devastation caused by theearthquake and tsunami that has hit many parts of Southeastern Asia.10. Some coincidences are small, and seemingly inconsequential, but others have the potential tochange lives.A Question of EthicsExercisesI.Reading Comprehension1. Which of the following statements is NOT TRUE with Waterschoot's case?A. It raised the ethical concerns regarding information technology and the managementobligation.B. Waterschoot immediately reported to her boss and the unit's legal counsel about theproblem because there was some crucial information for Lockheed Martin in thetemplate.C. Waterschoot found the competitor’s confidential information before 5 p.m.D. Waterschoot removed the document from the server with the purpose of protecting acompetitor of Lockheed Martin’s.2. According to the text, as e-business and IT are developing, companies need to put thefollowing into consideration EXCEPT _______.A. equipping the employees with essential IT ethicsB. establishing a set of ethical guidelines in a companyC. the impacts brought by IT on the employees concernedD. how to deal with the potential problem brought by e-business partnerships3. According to the Information Week Research survey, we can infer that _______.A. If your personal data is collected by a health-care company, they are more likely to besold to third parties than by any other industries.B. Most companies will inform their customers know when specific types of data of theirown are being collected.C. When evaluating the ethical and moral implications of business decisions, a largernumber of people will rely on their personal experience only.D. Not many people know some ethical impacts may be brought by their businessdecisions.4. Paragraph 7 suggests that ________.A. Canon Information Systems Inc is monitoring its employees’ online activities;B. Canon Information Systems Inc’s human resources department tries to make sure thattheir employees are using the Internet in an ethical and legal way;C. James Underwood, manager of IS, reports to the human resources department;D. Canon Information Systems Inc’s human resources department may be violating theprivacy of the employees.5. Companies nowadays concern not only about the employees’ awareness of business ethics,but also about ________.A. how the employees interact with the information technology in a digital context;B. the safety when the employees are handling the digital devices;C. the protection of the privacy of its customers;D. all of above.。
新理念职业英语商务英语unit4课后答案
新理念职业英语商务英语unit4课后答案1、Though the _____ drama is wonderful, I guess most audiences will be tired as it is too long. [单选题] *A. four-hour(正确答案)B. four hoursC. four-hoursD. four-hour's2、89．The blackboard is ________ the classroom. [单选题] *A．nextB．betweenC．in front ofD．in the front of(正确答案)3、We ______ boating last weekend.（）[单选题] *A. goB. went(正确答案)C. are goingD. will go4、—_____ are the Olympic Games held? —Every four years [单选题] *A. How longB. How often(正确答案)C. How soonD. How far5、I have a _____ every day to keep fit. [单选题] *A. three thousand meter walkB. three-thousands-meters walkC.three-thousand-meters walkD. three-thousand-meter walk(正确答案)6、He prefers to use the word “strange”to describe the way（）she walks. [单选题] *A. in which(正确答案)B. by whichC. in thatD. by that7、We can’t go out ______ school nights. （）[单选题] *A. inB. on(正确答案)C. atD. by8、36．The students will go to the Summer Palace if it __________ tomorrow. [单选题] *A．won’t rainB．isn’t rainingC．doesn’t rain (正确答案)D．isn’t rain9、______ the morning of September 8th, many visitors arrived at the train station for a tour.（）[单选题] *A. FromB. ToC. InD. On(正确答案)10、______ visitors came to take photos of Hongyandong during the holiday. [单选题] *A. ThousandB. Thousand ofC. ThousandsD. Thousands of(正确答案)11、—______ do you play basketball?—Twice a week.（）[单选题] *A. How often(正确答案)B. How muchC. How manyD. How long12、—______ do you pay for it? —Over the Internet. （）[单选题] *A. WhatB. How muchC. How(正确答案)D. When13、She is _______, but she looks young. [单选题] *A. in her fifties(正确答案)B. at her fiftyC. in her fiftyD. at her fifties14、We are living in an age（）many things are done by computer. [单选题] *A. thatB. whichC. whyD. when(正确答案)15、—______ is the concert ticket?—It’s only 160 yuan.（）[单选题] *A. How manyB How much(正确答案)C. How oftenD. How long16、The traffic jams often happen in _______ hours. [单选题] *A. lunchB. workC. leisureD. rush(正确答案)17、2．I think Game of Thrones is ________ TV series of the year. [单选题] * A．excitingB．more excitingC．most excitingD．the most exciting (正确答案)18、You should finish your homework as soon as possible. [单选题] *A. 赶快地B. 尽能力C. 一...就D. 尽快地(正确答案)19、What lovely weather,（）? [单选题] *A.is itB. isnt it(正确答案)C. does itD.doesn’t it20、I _______ seeing you soon. [单选题] *A. look afterB. look forC. look atD. look forward to(正确答案)21、We must try hard to make up for the lost time. [单选题] *A. 弥补(正确答案)B. 利用C. 抓紧D. 浪费22、Both Mary and Linda don't care for fish. [单选题] *A. 喜欢(正确答案)B. 关心C. 照料D. 在乎23、We were caught in a traffic jam. By the time we arrived at the airport the plane _____. [单选题] *A. will take offB. would take offC. has taken offD. had taken off(正确答案)24、The people’s Republic of China _______ on October 1, 1 [单选题] *A. foundB. was founded(正确答案)C. is foundedD. was found25、( ) No matter _____ hard it may be, I will carry it out. [单选题] *A whatB whateverC how(正确答案)D however26、We _______ play basketball after school. [单选题] *A. were used toB. used to(正确答案)C. use toD. are used to27、Mary's watch is more expensive than _____. [单选题] *A. Susan's(正确答案)B. that of Susan'sC. that of SusanD. Susan28、24．I often ask my English teacher some questions ________ e-mail. [单选题] *A．by(正确答案)B．inC．forD．with29、37．—What will you be ___________?—I'm not sure. Maybe I'll be a doctor like my father. [单选题] *A．right nowB．in the future(正确答案)C．at onceD．at the moment30、Is there ____ for one more in the car? [单选题] *A. seatB. situationC. positionD. room(正确答案)。
商务英语教程蒋学清答案unit4
商务英语教程蒋学清答案unit41、______ my great joy, I met an old friend I haven' t seen for years ______ my way ______ town. [单选题] *A. To, in, forB. To, on, to(正确答案)C. With, in, toD. For, in, for2、The old woman doesn’t feel _______ though she lives _______. [单选题] *A. alone; lonelyB. alone; aloneC. lonely; lonelyD. lonely; alone(正确答案)3、His understanding made a deep impression_____the young girl. [单选题] *A.on(正确答案)B.inC.forD.with4、In many cities, a low-carbon lifestyle has become（）. [单选题] *A. more popular and more popularB. more and more popular(正确答案)C. the most popularD. most and most popular5、We have made a _______ tour plan to Sydney. [单选题] *A. two dayB. two daysC. two-day(正确答案)D. two-days6、14．Builders have pulled down many old houses, and they will build a lot of new ________. [单选题] *A．ones (正确答案)B．oneC．the onesD．the one7、I think ______ time with my friends is fun for me.（）[单选题] *A. spendB. spendC. spending(正确答案)D. spent8、We haven't heard from him so far. [单选题] *A. 到目前为止(正确答案)B. 一直C. 这么远D. 这么久9、33．Will Mary's mother ______ this afternoon? [单选题] *A．goes to see a filmB．go to the filmC．see a film(正确答案)D．goes to the film10、A little learning is a dangerous thing, _____ the saying goes. [单选题] *A. likeB. as(正确答案)C. withD. if11、98．There is a post office ______ the fruit shop and the hospital. [单选题] * A．atB．withC．between(正确答案)D．among12、Helen is new here, so we know _______ about her. [单选题] *A. somethingB. anythingC. everythingD. nothing(正确答案)13、The more he tried to please her, _____she seemed to appreciate it. [单选题] *A.lessB.lesserC.the less(正确答案)D.the lesser14、In 2019 we moved to Boston,（）my grandparents are living. [单选题] *A. whoB. whenC. where(正确答案)D. for which15、Simon does not（）his fellow workers because they often argue over trivial matters. [单选题] *A. get on with(正确答案)B. come up withC. do away withD. go on with16、Our campus is _____ big that we need a bike to make it. [单选题] *A. veryB. so(正确答案)C. suchD. much17、—______ is it from your home to the bookstore?—About 15 kilometers.（）[单选题] *A. How far(正确答案)B. How muchC. How longD. How many18、62．--There is? ? ? ? ? sale on in the shop today. Let’s go together.--Please wait? ? ? ? ? ?minute. I’ll finish my homework first. [单选题] *A．a; theB．a; a(正确答案)C．the; aD．the; the19、_______ a busy afternoon! [单选题] *A. HowB. What(正确答案)C. WhichD. Wish20、The teacher asked him to practice playing the piano _______. [单选题] *A. often as possibleB. as often possibleC. as possible oftenD. as often as possible(正确答案)21、I will _______ from Hunan University next year. [单选题] *A. learnB. studyC. graduate(正确答案)D. come22、Becky is having a great time ______ her aunt in Shanghai. （）[单选题] *A. to visitB. visitedC. visitsD. visiting(正确答案)23、I live a very quiet and peaceful life. [单选题] *A. 宁静的(正确答案)B. 舒适的C. 和平的D. 浪漫的24、--How is your friend coming?--I’m not sure. He _______ drive here. [单选题] *A. may(正确答案)B. canC. mustD. will25、This species has nearly （）because its habitat is being destroyed. [单选题] *A. used upB. died out(正确答案)C. gone upD. got rid of26、Either you or the president（）the prizes to these gifted winners at the meeting. [单选题] *A. is handing outB. are to hand outC. are handing outD. is to hand out(正确答案)27、I _______ seeing you soon. [单选题] *A. look afterB. look forC. look atD. look forward to(正确答案)28、_________ we don't stop climate change, many animals and plants in the world will be gone. [单选题] *A.AlthoughB.WhileC.If(正确答案)D.Until29、50．—The sweater is not the right ________ for me.—Well, shall I get you a bigger one or a smaller one? [单选题] *A．priceB．colorC．size(正确答案)D．material(材料)30、A lot of students in our school were born _______ March, 1 [单选题] *A. in(正确答案)B. atC. onD. since。
新理念职业商务英语第四单元答案
新理念职业商务英语第四单元答案1、38．These workers ___________ this bridge since one year ago. [单选题] *A．buildB．are buildingC．have built (正确答案)D．built2、He kept walking up and down, which was a sure（）that he was very worried. [单选题] *A. sign(正确答案)B. characterC. natureD. end3、-Do you have tickets for Friday? -Sorry, we've got _____ left. [单选题] *A. eitherB. none(正确答案)C. no oneD. neither4、He does ______ in math.（）[单选题] *A. goodB. betterC. well(正确答案)D. best5、Turn down the music. It hurts my _______. [单选题] *A. noseB. eyesC. mouthD. ears(正确答案)6、—Whose book is it? Is it yours?—No, ask John. Maybe it’s ______.（）[单选题] *A. hersB. his(正确答案)C. he’sD. her7、—The weather in Shanghai is cool now, ______ it? —No, not exactly. （）[单选题] *A. doesn’tB. isC. isn’t(正确答案)D. does8、I think you should buy this novel. It is really worth _____. [单选题] *A. reading(正确答案)B. being readC. readD. to read9、Many people believe that _________one has, _______ one is, but actually it is not true. [单选题] *A. the more money ; the happier(正确答案)B. the more money ; the more happyC. the less money ; the happierD. the less money ; the more happy10、—What ______ your sister ______ this Saturday?—Something special, because it’s her birthday. （）[单选题] *A. are; going to doB. is; going to do(正确答案)C. does; doD. did do11、What’s the point of going to school when I can’t do anything there? [单选题] *A. 时间B. 意义(正确答案)C. 方向D. 目标12、The black coal there shows a sharp（）white snow. [单选题] *A. contract withB. content withC. contact toD. contrast to(正确答案)13、The man lost his camera and he ______ it now.（）[单选题] *A. foundB. is findingC. is looking forD. looks for(正确答案)14、I paid him 50 dollars for the painting, but its real（）must be about 500 dollars. [单选题] *A. feeB. value(正确答案)C. priceD. fare15、1．I saw ________ action film with my friend yesterday, and ________ film was amazing. [单选题] *A．a...aB．a...theC．an...the(正确答案)D．an...a16、A good teacher is able to_____a complicated idea in very simple terms. [单选题] *A.put across(正确答案)B.break upC.work outD.bring out17、The Yangtze River is one of （）the in the world. [单选题] *A. longest riverB. longest rivers(正确答案)C. longer riverD. longer rivers18、—Excuse me, how long does it ______ to walk to the library? —About 15 minutes, I’m afraid.（）[单选题] *A. take(正确答案)B. spendC. costD. pay19、I _______ seeing you soon. [单选题] *A. look afterB. look forC. look atD. look forward to(正确答案)20、The Internet is an important means of（）[单选题] *A. conversationB. communication(正确答案)C. speechD. language21、How lovely a day,（）? [单选题] *A. doesn't itB. isn't it(正确答案)C.shouldn't itD.hasn't it22、In the closet（）a pair of trousers his parents bought for his birthday. [单选题] *A. lyingB. lies(正确答案)c. lieD. is lain23、—Look at those purple gloves! Are they ______, Mary?—No, they aren’t. ______ are pink. （）[单选题] *A. you; IB. your; MyC. yours; Mine(正确答案)D. you; Me24、I usually do some ____ on Sundays. [单选题] *A. cleaningsB. cleaning(正确答案)C. cleansD. clean25、—______ —（）[单选题] *A. How long did you stay there?B. How much did you pay for the dress?C. How many flowers did you buy?(正确答案)D. How often did you visit your grandparents?26、Location is the first thing customers consider when_____to buy a house. [单选题] *A.planning(正确答案)B.plannedC.having plannedD.to plan27、Two（）in our school were sent to a remote village to teach for a month. [单选题] *A. women teachers(正确答案)B. woman teachersC. women teacherD. woman teacher28、Many children have to _______ their parents. [单选题] *A. divide intoB. put onC. depend on(正确答案)D. take on29、We’re proud that China _______ stronger and stronger these years. [单选题] *A. will becomeB. becameC. is becoming(正确答案)D. was becoming30、86．—? ? ? ? ? ? ?will it take me to get to the Golden Street?—About half an hour. [单选题]* A．How farB．How long(正确答案)C．How oftenD．How much。
商务英语函电项伟峰unit4课后题答案
商务英语函电项伟峰unit4课后题答案1、The beautiful sweater _______ me 30 dollars. [单选题] *A. spentB. paidC. cost(正确答案)D. took2、This pair of shoes only _______ me 10 yuan. [单选题] *A. spentB. tookC. paidD. cost(正确答案)3、Tom’s mother will let him _______ traveling if he comes back?in five days. [单选题] *A. to goB. goesC. wentD. go(正确答案)4、Nuclear science should be developed to benefit the people_____harm them. [单选题] *A.more thanB.other thanC.rather than(正确答案)D.better than5、69．Online shopping is easy, but ________ in the supermarket usually ________ a lot of time. [单选题] *A．shop; takesB．shopping; takeC．shop; takeD．shopping; takes(正确答案)6、41．My father is a headmaster and he is _____ charge _____ a primary school. [单选题] *A．/, ofB．/, withC．in, of (正确答案)D．in, with7、These plastics flowers look so_____that many people think they are real. [单选题] *A.beautifulB.artificialC.natural(正确答案)D.similar8、We had a party last month, and it was a lot of fun, so let's have _____ one this month. [单选题] *A.otherB.the otherC.moreD.another(正确答案)9、--Why are you late for school today?--I’m sorry. I didn’t catch the early bus and I had to _______ the next one. [单选题] *A. wait for(正确答案)B. ask forC. care forD. stand for10、Don’t read in bed. It’s _______ your eyes. [单选题] *A. good atB. good forC. bad atD. bad for(正确答案)11、Don’t play games on the computer all day. It’s ______ for your eyes. [单选题] *A. bad(正确答案)B. usefulC. helpfulD. thankful12、____ China is ____ old country with ____ long history. [单选题] *A. /, an, a(正确答案)B. The, an, aC. /, an, /D. /, the, a13、63．There will be? ? ? ? ??? water on the road after the heavy rain. [单选题] * A．too much(正确答案)B．much tooC．too manyD．many too14、Don’t _______. He is OK. [单选题] *A. worry(正确答案)B. worried aboutC. worry aboutD. worried15、Chinese is one of ____ most widely used languages in ____ world. [单选题] *A. a, theB. /, theC. the, the(正确答案)D. a, /16、He runs so fast that no one can _______ him. [单选题] *A. keep upB. keep awayC. keep up with(正确答案)D. keep on17、79．On a ________ day you can see the city from here. [单选题] * A．warmB．busyC．shortD．clear(正确答案)18、She found her wallet（）she lost it. [单选题] *A. where(正确答案)B. whenC. in whichD.that19、—What’s wrong with you, Mike?—I’m really tired because I studied for today’s test ______ midnight last night. （）[单选题] *A. althoughB. unlessC. until(正确答案)D. so that20、Alice is a ______ girl. She always smiles and says hello to others.（）[单选题] *A. shyB. strictC. healthyD. friendly(正确答案)21、--What would you like to say to your _______ before leaving school?--I’d like to say"Thank you very much!" [单选题] *A. workersB. nursesC. waitersD. teachers(正确答案)22、Tom and Mary's house bought last year is（）Lucy, s. [单选题] *A. the three size ofB. three times the size of(正确答案)C. as three times large asD. three times as larger as23、I’ve _______ a job interview today. [单选题] *A. haveB. had(正确答案)C. hasD. have gone to24、Bill Gates is often thought to be the richest man in the world. _____, his personal life seems not luxury. [单选题] *A. MoreoverB. ThereforeC. However(正确答案)D. Besides25、Tomorrow is Ann’s birthday. Her mother is going to make a _______ meal for her. [单选题] *A. commonB. quickC. special(正确答案)D. simple26、The reason why I didn't attend the lecture was simply（）I got a bad cold that day. [单选题] *A. becauseB. asC. that(正确答案)D. for27、You can ask（）is on duty there tonight. [单选题] *B. whomC. whoever(正确答案)D. whomever28、We _______ swim every day in summer when we were young. [单选题] *A. use toB. are used toC. were used toD. used to(正确答案)29、—Who came to your office today, Ms. Brown?—Sally came in. She hurt ______ in P. E. class. （）[单选题] *A. sheB. herC. hersD. herself(正确答案)30、Your father is very busy, so he ______ play football with you this afternoon.（）[单选题] *A. doesn’tB. don’tD. won’t(正确答案)。
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Unit 4 AdvertisingPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 Outdoor advertising is one of the fastest growing _______________ in the market.A marketsB sectionsC segmentsD sectorsD2 The world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the world’s spending on advertising.A worthwhileB worthyC valuedD worthC3 The soaring costs of TV are ______________ clients to consider alternatives.A makingB drivingC promptingD lettingA4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.A exclusivelyB largelyC greatlyD inclusivelyC5 Placing an ad on a bus shelter for two weeks ________________ at about ￡90.A works onB works awayC works outD calculatesD6 We are facing a ________________ with our market share. What are we going to do about itA promotionB saleC orderD crisisA7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.A effectiveB efficientC effectD efficaciousC8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.A ensureB assureC convinceD persuadeB9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.A offerB presentC supplyD furnishD10 The little village where he lived would be a popular tourist ________________.A placeB siteC visitD resortB11 Thank you for the above order ______________ our bicycles.A ofB forC byD againstC12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.A whichB whereC thatD whatA13 You requested that 80% of the bicycles ____________ in March and the balance in April.A be shippedB shippedC to shipD have been shipped C14 Although we have the quantity ______________ stock, it is too late for us to ship 80% of your order in March.A fromB forC inD atD15 We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.A askedB to askC being askedD asking A16 You now wish to advance the date of shipment ____________ one month.A byB toC forD atA17 In the circumstances, we regret ___________unable to meet your request.A to beB beingC beD having been A18 In this case, you must _____________ the additional charges.A bearB have borneC to bearD bearingD19 Please take the above ____________ account and let us know your decision as soon as possible.A toB forC byD intoB20 We are pleased to inform you that the captioned order _____________ now been dispatched.A haveB hasC areD isPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 竞争对手产品Competitors’ products2 隐性广告Subliminal advertising3 广告媒体Advertising media4 体育赞助Sports sponsorship5 免费样品Free sample6 广告标语Advertising slogan7 大众媒体Mass media8 售点展示point-of-sale display9 户外广告Outdoor advertising10 大众市场Mass-market11 电视黄金时段栏目广告Prime-time TV slot12 市场份额Market share13 街道设施Street furniture14 公交车候车亭Bus shelter15 金融服务financial service16 营销组合Marketing mix17 公共关系Public relations18 广告宣传活动Advertising campaign19 价格促销Price promotion20 潜在客户Potential clientPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.The world of outdoor advertising billboards, transport and ‘street furniture’ isworth about $18 billion a year, just 6% of all the world’s spending on advertising.整个户外广告市场（露天广告牌,公共交通和路边设施）大约价值180亿美元一年,只占了全世界广告支出的6%。
2.Focus, a large advertising agency based in Paris, has a reputation for creatingimaginative and effective campaigns.焦点公司是一家总部设在巴黎的大型广告公司，它因为能创造富有想象力并卓有成效的广告宣传活动而享有盛誉。
3.But it is one of the fastest-growing segments, having doubled its market share inrecent years.但它是增长最快的细分市场之一，近几年它的市场份额翻了一倍。