Disney 迪士尼 ppt英文演讲展示
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Directors
• the founder • the current CEO
Walt Disney
Robert A. Iger
competition
• film: Dream Works
• Toy:Barbie of the Mattel company
STRENGTHS
• Global Standardization. • Target Customer : Children. • Popular Brand Name. • Diversification. • Popular characters
Location
Hyperion Avenue,Burbank, California,American
Origin
• Disney's founder Walter Elias Disney
• company： Disney Brothers Cartoon Studio； →Walt Disney Studio
WEAKNESS
• Excessive Research & Development. • High Investment. • High Risk Factor. • Limited range of target audience group.
OPPORTUNITIES
• Attraction of children to television. • Cheaper alternatives to soft toys. • Global Localization
reason
• Every child seen the Disney film • Everybody want to go to the Disneyland • Every girl has a dream of being a princess
members
•global company •ocLeabharlann Baiduupy large maket share •brilliant prospects
my own analysis of the numbers
prospects for the future
• More potential customer • More dramatic influence • The spread of Disney culture
Principal activities
•entertainment programming
• theme parks
• toys
• books
•video games
·
• media networks: ESPN sports ABC Television Networks Hollywood Pictures
THREATS
• Competitors: National, Regional & Global. • Highly Demanding in terms of Sales, Creativity and Innovation. • Employee Retention
NUMBERS
• • • • • • Employees:112 thousands Sales:30.8billion dollars Profits:2 billion dollars Total value:51billion dollars Present on the stock market Market share:55.1 billion dollars