《跨境电商实用英语》PPT (26)
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《跨境电商实用英语》全套教学课件Unit 3-Chapter 1 Store Description
PART TWO
Passage Reading
PART 2
Passage Ren
Store description is where we introduce the basic information of the store and show the advantages and strength of it, and thus cannot be neglected. In general, Cross-border E-commerce stores can be divided into business stores and personal stores. These two types of store descriptions have different focuses. The business store description is richer in content, while the personal store description is usually more concise, and pays more attention to visual marketing tools such as store decoration.
The first step of store decoration is to decide the overall style and color of the store. In this process, we should take full consideration if the selected style and color is consistent with our main business scope or brand image. For example, the store decoration of baby products is generally more lovely and warm, and the color is usually pink and white; and the store decoration of digital products or men's clothing is generally more concise and business-style, and the color is usually blue or black and white.
《跨境电子商务实用英语》全套教学课件1-2 The Significance of Cross-border E-commerce
3
Learn words and expressions concerning talking about above issues in the significance of Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
PART 1 Warming-up
B. Li Yansheng, Senior Vice President of Shenzhen 4PX
Information Technology said, “Chinese people are earning more and the standard of living is rising, the need and want of overseas high quality, high priced and safe products is increasing. So there are huge demands which prosper the development of international e-commerce.”
In the context of global sluggish foreign trade and China’s economic downturn, Cross-border E-commerce undertakes the mission of promoting the transformation and upgrading of China's open economy and building new economic growth points.
A. The State Council of China officially announced its plan to establish a “Cross border E-Commerce Comprehensive Pilot Area” in Hangzhou in March 2015, featuring a lot of preferential tax policies and streamlined customs clearance procedures.
《跨境电商实用英语》全套教学课件Unit 2-Chapter 3 Amazon Platform(B2B)
PART 2 Passage Reading
The characteristic of Amazon Business is that the products are directly sold by or sellers from third-party platforms. Amazon believes that as a businessonly platform, the new site will be able to improve the relationship between Amazon and those sellers who only do business with companies, helping the platform to provide a wider range of products.
With already more than 2 million products, Amazon Business will replace . Meanwhile, Amazon Business will also take over ’s commercial, industrial and scientific departments. It is reported that Amazon Business may take the existing business as the starting point, and will make a great leap forward in the field of B2B e-commerce market.
PART TWO
Passage Reading
PART 2 Passage Reading
《跨境电商实用英语》全套教学课件Unit 2-Chapter 6 E-commerce Platforms in Different Countries
Байду номын сангаас
PART 2 Passage Reading
3 Wish
Headquartered in the US, Wish is a mobile B2C cross-border e-commerce platform. The dark horse has stood out among mobile terminals by accruing a transaction volume above USD 100 million within less than three years. Wish, being an e-commerce newbie, has no experience in designing shopping platforms for PC terminals. In view of this, it develops mobile terminal markets without mental load. The most important characteristic of a mobile terminal is “always accessible”, which gives rise to fragmented demands.
1
Acquire basic knowledge about Lightinthebox, , Wish, Lazada and Cdiscount
2
Understand the features and advantages of Cross-border E-commerce platforms in different countries
PART TWO
Passage Reading
PART 2 Passage Reading
3 Wish
Headquartered in the US, Wish is a mobile B2C cross-border e-commerce platform. The dark horse has stood out among mobile terminals by accruing a transaction volume above USD 100 million within less than three years. Wish, being an e-commerce newbie, has no experience in designing shopping platforms for PC terminals. In view of this, it develops mobile terminal markets without mental load. The most important characteristic of a mobile terminal is “always accessible”, which gives rise to fragmented demands.
1
Acquire basic knowledge about Lightinthebox, , Wish, Lazada and Cdiscount
2
Understand the features and advantages of Cross-border E-commerce platforms in different countries
PART TWO
Passage Reading
《跨境电商实用英语》PPT (6)
PART 2
Passage Reading
1
Cross-border retail E-commerce
Cross-border retail B2C (Business-to-Consumer) refers to the international business
activity of companies in different customs areas, directly selling products or services to
PART TWO
Passage Reading
PART 2
Passage Reading Concept and Characteristics of Cross - border E-commerce
Cross-border E-commerce refers to the international business activity that transaction subjects in different countries electronize the traditional trade in terms of exhibition, negotiation and transaction through the means of e-commerce, and deliver products through cross-border logistics or international warehousing services to complete the transaction. In terms of business model, Cross-border E-commerce can be divided into cross-border retailer-commerce (B2C and C2C) and cross-border B2B e-commerce. Cross-border B2B e-commerce not only includes online transactions through cross-border trading platform, but also includes the off-line transaction resulting from on-line activities. In terms of customs area, Crossborder E-commerce can be divided into export Cross-border Ecommerce and import Cross-border Ed expressions concerning talking about above issues
跨境电子商务英语 Unit 1 课件
products and services from Internet platforms, which is called cross-border e-commerce.
Part 1 The Concept of Cross-Border E-Commerce
Speaking
A and B are classmates. They are discussing about their understanding of crossbroder ecommerce. Please try to role play the following dialogue, especially pay attention to the underlined parts.
Part 1 The Concept of Cross-Border E-Commerce
Listening
Listen to the following sentences and fill in the blanks.
Part 1 The Concept of Cross-Border E-Commerce源自目录CONTENTS
The Concept of CrossBorder ECommerce
1
The Differences between
Traditional Foreign Trade and
Cross-Border ECommerce
2
The Current Situation of Cross-Border E-Commerce
in China
3
The Concept of CrossBorder ECommerce
1
Part 1 The Concept of Cross-Border E-Commerce
Part 1 The Concept of Cross-Border E-Commerce
Speaking
A and B are classmates. They are discussing about their understanding of crossbroder ecommerce. Please try to role play the following dialogue, especially pay attention to the underlined parts.
Part 1 The Concept of Cross-Border E-Commerce
Listening
Listen to the following sentences and fill in the blanks.
Part 1 The Concept of Cross-Border E-Commerce源自目录CONTENTS
The Concept of CrossBorder ECommerce
1
The Differences between
Traditional Foreign Trade and
Cross-Border ECommerce
2
The Current Situation of Cross-Border E-Commerce
in China
3
The Concept of CrossBorder ECommerce
1
Part 1 The Concept of Cross-Border E-Commerce
《跨境电商实用英语》PPT (1)
3
Use relevant skills to effectively deal with disputes and complaints on Cross-border E-commerce
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
The goods are detained at the customs means that the logistics information shows that the goods are at the customs, due to the customs requirements of the importing country.
No logistics information means that no tracking information could be found on the logistics site with the tracking number provided by the seller. There are two cases about the logistics shows goods have been delivered but the buyer complains no goods received. In one case, the logistics address matches the buyer’s address on the order, that is, the logistics information shows that the product has been delivered, and the delivered country, province, city, zip code and signature are the same as on the order.
《跨境电商实用英语》PPT (9)
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
PART 2 Passage Reading
After-sale customer service: After-sale customer service is provided for customers who, after having placed orders, make inquiries about orders, the anticipated arrival time of parcels, and product service etc. It has much to do with the improvement of product category and quality, the customer experience, the repeat purchase rate, the returned purchase rate, the dispute rate etc. The problems faced in the after-sale customer service are mainly the delay of goods, the inconformity between goods and its description, and the moderate and bad comments.
《跨境电子商务英语》教学课件(共8单元)Unit 3
CBE 跨境电子商务英语
C
教学目标
1.Master how to describe an e-commerce store; 2.Understand how to select appropriate products for an ecommerce store; 3. Master how to describe the products in the e-commerce store; 4. Understand how to price the products to sell in the ecommerce store.
Warming-up Activities
Conversation
Listen to the conversation. Then practice with your partner. A: Vince, I’ve heard that you open an E-commerce store on AliExpress. B: Yes. You know I major in business English. I find that I’m interested in CBEC and with the help of my parents, I start my own store. A: Sounds great! I’m wondering if I can have a look at your E-commerce store. B: Of course. I haven’t finished the store description yet. You know it’s not an easy task. A: Yes, maybe we can discuss together. You know I’ve been working in this field since graduation. B: Wow, great. I want to choose baby products as my business scope.
C
教学目标
1.Master how to describe an e-commerce store; 2.Understand how to select appropriate products for an ecommerce store; 3. Master how to describe the products in the e-commerce store; 4. Understand how to price the products to sell in the ecommerce store.
Warming-up Activities
Conversation
Listen to the conversation. Then practice with your partner. A: Vince, I’ve heard that you open an E-commerce store on AliExpress. B: Yes. You know I major in business English. I find that I’m interested in CBEC and with the help of my parents, I start my own store. A: Sounds great! I’m wondering if I can have a look at your E-commerce store. B: Of course. I haven’t finished the store description yet. You know it’s not an easy task. A: Yes, maybe we can discuss together. You know I’ve been working in this field since graduation. B: Wow, great. I want to choose baby products as my business scope.
《跨境电商实用英语(第2版)》完整版教学课件最全ppt整套教程电子讲义(最新)
A girl named Lucy cries when she arrived at the kindergarten, because she doesn’t want her mom to leave the kindergarten. If you were the teacher, what would you do with the situation?
Letter name: Each of the 26 alphabet letters has a capital and a lower case form. The two forms for each of the 26 letters are shown below. AB C D E F G H I J K LM N O PQ R STUVW X YZ a b c d e f g h i j k l m n o p q r s t u v w x yz
And two little kittens And a pair of mittens And a little toyhouse And a young mouse And a comb and a brush and a bowl full of mus And a quiet old lady who was whispering “hush
Phonics
When sounding consonants, air flow is interrupted or limited by the position of the tongue, teeth or lips. The majority of letters in the alphabet are consonant letters. Most consonant letters have only one sound and rarely sound like their name. B: boy bear ribs gibbon C: candle copper music kick D: duck deer lad ladder F: flower fish fluff sofa G: game get gift logs gun green energy H: hat home high fetch
Letter name: Each of the 26 alphabet letters has a capital and a lower case form. The two forms for each of the 26 letters are shown below. AB C D E F G H I J K LM N O PQ R STUVW X YZ a b c d e f g h i j k l m n o p q r s t u v w x yz
And two little kittens And a pair of mittens And a little toyhouse And a young mouse And a comb and a brush and a bowl full of mus And a quiet old lady who was whispering “hush
Phonics
When sounding consonants, air flow is interrupted or limited by the position of the tongue, teeth or lips. The majority of letters in the alphabet are consonant letters. Most consonant letters have only one sound and rarely sound like their name. B: boy bear ribs gibbon C: candle copper music kick D: duck deer lad ladder F: flower fish fluff sofa G: game get gift logs gun green energy H: hat home high fetch
《跨境电商实用英语》全套教学课件Unit 2-Chapter 1 Alibaba
PART 2 Passage Reading
Shipping Delay Refund The order will be shipped by the sellers on time, according to the details of the contract. In case of shipping delay, the buyers will be eligible for a refund. Examples of what’s covered: •The seller fails to ship the goods on time (according to the contract details) •The seller ships the goods, but the delivery is later than the time specified in the contract •The seller ships the goods, but the goods are seized by customs due to seller error
4 Learn words and expressions concerning talking about
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
如何能确保你正在构建一个对你的组织有效的基础？
《跨境电商实用英语》全套教学课件Unit 3-Chapter 4 Platform-inside Marketing
PART 2 Passage Reading
Another paid promotion method is Affiliate Program. Affiliate Program is also paid by the results. If the seller receives an order through Affiliate Program, he needs to pay the commission according to the pre-set rate. The commission rate is decided by the seller, and it generally ranges from 3% to 50%. Different from Keyword Pro, Affiliate Program only charges the seller after the order is processed. In other words, there is no fee if there is no transaction. We can set the commission rate through “My AliExpress” – “Promotions”, and join Affissage Reading
PART 2 Passage Reading
Platform-inside Marketing
What should we do after we complete the store registration, products selection, products processing and uploading, store decoration and other preparatory work, but find that there is no increase in store visits, products exposure and other relevant data? Store marketing and promotion can help us attract customers, increase visits and exposure of our store and products, bringing more orders and transactions. In general, store marketing is divided into platform-inside marketing and platform-outside marketing. In this chapter, we will mainly introduce the method and skills of platform-inside marketing.
Unit 1Leading-in《跨境电商英语》PPT课件
3. The online store does not need to be decorated.
4. It is only necessary to make a temporary business plan when attracting investment .
5. To start a business, a good psychological quality is very important . 6. Profit is the only criterion to measure the success of a n online store.
Classmates freely form several working groups, and each group designs an English questionnaire with the theme of "College Students' Online Shopping Behavior Market Survey".
B
A B
A
D
1. If you want to open an online shop, youjust need to apply for an account, no realname authentication is required .
2. Sellers need to operate online stores according to platform rules.
n.身份验证；认证；鉴定 v.捆绑；绑定 n.提供 adj.正当的；合理的；合法的 v.制定；规划 n.违反；违例 v.装饰；装潢 n.样板；模板 adj.心理的；精神上的；心理学的 n.困境；窘境 n.心态；思想状况 adj.方法的 n.衡量标准 v.测量；度量；判定
4. It is only necessary to make a temporary business plan when attracting investment .
5. To start a business, a good psychological quality is very important . 6. Profit is the only criterion to measure the success of a n online store.
Classmates freely form several working groups, and each group designs an English questionnaire with the theme of "College Students' Online Shopping Behavior Market Survey".
B
A B
A
D
1. If you want to open an online shop, youjust need to apply for an account, no realname authentication is required .
2. Sellers need to operate online stores according to platform rules.
n.身份验证；认证；鉴定 v.捆绑；绑定 n.提供 adj.正当的；合理的；合法的 v.制定；规划 n.违反；违例 v.装饰；装潢 n.样板；模板 adj.心理的；精神上的；心理学的 n.困境；窘境 n.心态；思想状况 adj.方法的 n.衡量标准 v.测量；度量；判定
《跨境电商实用英语》课程标准
《跨境电商实用英语》课程标准课程名称：跨境电商实用英语课程代码：课程性质：专业必修课学时学分：54学时3学分先修课程：大学英语、跨境电商基础适用专业对象：国际商务专业、国际贸易实务专业、英语专业一、课程定位跨境电商实用英语是国际商务专业、国际贸易实务专业跨境和英语专业人才培养计划中了解跨境电商专业知识、培养专业文献阅读能力、发展岗位工作中专业英语应用技能的主要支撑课程之一，是相关专业的专业必修课或专业选修课。
通过公共（大学）英语、国际贸易基础、跨境电商基础等先导课程的学习，使学生获得一定的词汇基础、语法能力和英语学习能力，了解跨境电商基础知识及跨境电商平台基本操作，是本课程学习的前提和基础。
本课程又为以后的跨境电商专业实践类课程提供专业知识与语言技能基础。
二、课程目标本课程旨在“以专业为背景培养英语应用能力，以英语为载体传授专业知识”。
通过本课程的学习，学生应该获得初步的专业英语应用能力，进一步了解跨境电商专业基本知识。
学生应当了解一定数量的跨境电商专业英语术语，应当能够在工具书的帮助下进行简单的文献资料阅读和简单的文献翻译，应当获得跨境电商岗位工作必需的基本的英语写作能力。
同时，学生应当在专业能力、方法能力和社会能力等方面得到进一步的培养与训练。
课程目标具体分解为：（一）知识目标掌握一定数量的跨境电商专业英语术语，了解跨境电商专业文献的词汇特点、语言特点、文体特点，为专业文献的阅读与翻译奠定基础；掌握必要的应用文体的写作方法，满足岗位工作中沟通、营销、磋商、客服等相关工作的需要；通过课文的学习，获得进一步的跨境电商专业知识。
（二）能力目标具备初步的专业文献阅读与翻译能力，具备岗位工作所必需的英语写作能力，初步形成英汉对比意识和英语思维能力。
（三）素养目标获得收集、处理、加工信息的能力及发现、分析和解决问题的一般能力；初步养成一定的知识应用能力和创新思维能力；提高自主学习能力和自我发展能力；进一步增强人际交往、社会活动和团队协作能力。
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PART ONE
Warming-up
PART 1
Warming-up
Work in group. Lople say or do and express your own opinions with your group members. Try to relate to your personal experience.
with the customer about the delivery method, delivery time, inquiry way for logistics
A. A seller said, “I sold a lot of goods out before Christmas. The sudden increase of parcels prevented the post office from having enough time to deal with. At that time the customer was anxiously waiting for the goods. Finally, three of the customers gave a negative comment to me.
PART 2
Passage Reading
How to achieve low shipping price, faster distribution, and quick customs clearance is the key for sellers to gain an advantage in the logistics competition. If the seller can communicate
Thus it can be seen that choosing a good logistics
company is especially important.”
PART 1
Warming-up
B. A buyer complained, “I bought a product online. It is
unbelievable that the price of the product is lower than the price of UPS. Free shipping products will be the first choice in my future online shopping”.
PART TWO
Passage Reading
PART 2
Passage Reading Shipment and Delivery
For Cross-border E-commerce business, the competitive advantage of a company depends primarily on user-centered customer value. User experience is not only reflected in the quality of products provided by Cross-border E-commerce companies, but also reflected in the offline services, especially the product delivery and distribution services throughout the process. It shows that Cross-border E-commerce must rely on the combination of logistics, business flow and information flow to get better development. The key to the quality of logistics service is reflected in the capacity of logistics operation, and has the driving effect to the customer value. The logistics information is the lifeblood of ecommerce logistics operation, affecting the entire logistics system, providing favorable conditions to the customer value. The logistics service of Cross-border E-commerce requires faster distribution, shorter delivery time, broader coverage, more accurate and efficient logistics information.
1 2 3
Acquire basic knowledge about different cross-border logistics methods Use appropriate expressions and communicative skills to reply to customer’s inquiry about logistics and costs Know how to visit the tracking web and get the latest logistic information
跨境电商系列教材
跨境电商实用英语
Chapter 5
Shipment and Delivery
Unit 4 On-sale Services of Crossborder E-commerce
Learning Goals
After studying this chapter, you are expected to：