华南理工大学企业战略管理(双语)考试题

华南理工大学企业战略管理（双语）期

末考试试题A答案

《企业战略管理（双语）》A卷

一、选择题（每题2分，共50分）

1. In formulating a strategy, management is, in effect saying

A) "this is who we are and where we are headed.''

B) "this is the strategic plan we have for making money in our

particular line of business."

C) "we intend to make these moves to outmaneuver our rivals."

D) "among all the paths we could have chosen, we have decided to

focus on these markets and customer needs, compete in this

fashion, allocate our resources and energies in these ways, and

use these particular approaches to doing business."

E) "this is our vision of what our business will be like in the

years to come."

Answer: D Difficulty: Medium

2. In a single-business company, the strategy-making hierarchy consists of

A) business strategy and functional strategies.

B) business strategy, functional strategies, and operating

strategies.

C) business strategy and operating strategy.

D) managerial strategy, business strategy, functional strategies,

and operating strategies.

E) corporate strategy, functional strategies, and operating

strategies.

Answer: B Difficulty: Medium

3.SWOT analysis is

A) a helpful tool for predicting whether the company's value chain

is cost competitive.

B) simple tool for sizing up a company's resource capabilities and

deficiencies, its market opportunities, and the external

threats to its future well-being.

C) a helpful tool for evaluating whether a company is competitively

stronger than its closest rivals.

D) a helpful tool for benchmarking whether a firm's strategy is

closely matched to industry key success factors.

E) a helpful tool for identifying the reasons why a company is or

is not profitable.

Answer: B Difficulty: Easy

4. A company's actual strategy is

A) mostly hidden to outside view and is known only to top-level

managers.

B) typically planned well in advance and usually deviates little

from the planned set of actions and business approaches because

of the risks of making on-the-spot changes.

C) best delegated to the company's board of directors because of

their fiduciary responsibility, their ultimate responsibility

for the company's well-being, and their strong business

expertise.

D) partly proactive and partly reactive to changing circumstances.

E) partly a function of the strategic vision, partly a function

of the target strategic and financial objectives, partly a

function of market opportunities, and partly a function of the

strategies being used by rival companies (particularly those

companies that are industry leaders).

Answer: D Difficulty: Medium

5. Factors that cause the rivalry among competing sellers to be weak

include