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2020年智慧树知道网课《带你看电影(山东联盟)》课后章节测试满分答案
绪论单元测试1【单选题】(2分)以下不属于视听语言特征的是（）A.线性B.具象的C.非线性D.综合展现2【单选题】(2分)（）是语言的特点A.模糊性B.逻辑性C.杂乱性D.随意性第一章测试1【单选题】(2分)关于构图的描述，以下正确的是A.构图可建制兴趣中心B.构图可吸引观众视线C.其他三项都对D.构图可提供故事发生场景2【单选题】(2分)关于构图的描述不正确的是A.构图在影像中占据重要作用B.不同画幅侧重点不同C.构图只能是人D.前景可增加空间深度3【单选题】(2分)能确定甲是主体的是A.甲大乙小B.甲小乙大C.甲作用大乙作用小D.甲靠前乙靠后4【单选题】(2分)下面属于自然光特点的是A.亮度弱B.变化少C.时间性强覆盖范围小5【单选题】(2分)（）很少或几乎没有阴影A.侧光B.顶光C.顺光D.底光6【单选题】(2分)“阴阳脸”指的是A.顶光B.底光C.正侧光逆光7【单选题】(2分)下面属于暖色的是A.淡绿B.蓝紫C.红D.蓝8【单选题】(2分)下面属于色彩作用的是A.表达主题B.结构故事C.全部都是。
智慧树答案中美名作悦读与词汇解密(山东联盟)知到课后答案章节测试2022年
第一章1.“Icing on the cake” means “an additional benefit to something already good”.答案:对2.Meng Jiao’s well-known poem A Journeyer’s Song praises father’s love. 答案:错3.The novel To Kill A Mockingbird was written by Atticus Finch. Harper Lee,the main character of the novel, was the perfect model of fathers. 答案:错4. C. S. Lewis and J. R. R. Tolkien, two of the most famous actors, were greatfriends and inspired each other in their career.答案:错5.The Chinese film You and Me tells us a beautiful story of cross-generationfriendship.答案:对6.But they were _____ (肯定地) surprised and distressed to be referred to as ‘he’in your speech.答案:definitely7.I’m sure she’ll help you –she’s always very _____ (乐于助人的). She gets alongwell with everyone around her.答案:accommodating8.After days of _____ (深思) she decided to write back. She was determined tohelp her employees balance work and family responsibilities.答案:reflection 9.I love to go shopping at Lion Mall because the shop assistants are very _____(热情的). They are willing and eager to be helpful.答案:obliging10.He looked at the gold with _____ (贪婪的) eyes. He always wanted to havemore money than he really needed.答案:greedy第二章1.David likes TED speeches on a wide variety of topics.答案:对2.Public speaking is a relatively new fashion championed by TED talks. 答案:错3.Emperor Qi only used rewards to boost the morale of his soldier. 答案:错4.Philosophers in their speeches often appeal to emotions. 答案:错5.Speech skills are important, but far from enough to be a statesman. 答案:对6.He spent his time writing a few _____ (蹩脚的) poems and drawing severalpoor sketches.答案:shabby7.We just can't judge a writer by his _____ (收入).答案:income8. A small publisher on the verge of _____ (破产) took a chance to publish hisbook.答案:bankruptcy9.He staggered around his house, screaming in _____ (痛苦) of losing hisbeloved pet dog.答案:agony10.They've been living and working peacefully with members of various _____(民族的) groups.答案:ethnic第三章1.The Classic of Poetry is the oldest collection of poems in America. 答案:错2.Poetry shares one similarity with music in the sense that both are pleasing tothe ears.答案:对3.Poet’s Corner is a section of the South Transept of Westminster Abbey whereonly famous poets are buried and commemorated there.答案:错4. A Movable Feast is a book by Earnest Hemingway. 答案:对5.Sea is one of the universal themes for much of the poetry written around theworld.答案:错6.It is a truth universally acknowledged that a single man in possession of agood fortune must be in want of a wife. Mr. Darcy was such a single man.Elizabeth was shocked when she realized Darcy’s _____ (巨大的) wealth.答案:overwhelming7.Newspapers relay daily accounts of goal-setting _____ (遍布的) in industriesand businesses up and down both Wall Street and Main Street , yet there has been surprisingly little research on how the long-trumpeted practice ofsetting goals may have contributed to the current economic crisis , andunethical behavior in general.答案: prevalent8.Sceneries on the lake during mid-autumn festival are really impressive. Thewater _____ (闪烁微光) in the moonlight.答案:shimmers9.Easter usually is observed in March. Easter bunnies have long beenconsidered a symbol of _____ (多产) and productivity.答案:fertility10.That night power was off. With a sense of romance, all rooms were lightedwith candles. Suddenly a gust of wind blew the _____ (摇曳的) candle out.答案:flickering第四章1.Alex Haley is the writer of famous novel Roots: The Saga of an AmericanFamily. 答案:对2.In Writing Three Thank-you Letters, there is a famous line—“One messagefrom home is worth a ton of gold.” 答案:错3.The American journalist Shana Alexander thought that letters areexpectations packaged in an envelope. 答案:对4.Tom Hiddleston once read a letter written by Sol LeWitt to his friend Eva.答案:错5.Letters, to some degree, are like a small piece of history that can be readmore than once, savored and treasured.答案:对6.Why do consumers, businesses and investors retreat and _____ (恐慌) in timesof depression?.答案:panic7.What we have to do is make sure we know what these are and take into _____(考虑到) all the possible variables. about national economies. 答案:account8.Much was _____ (新奇的) to him, for he had little experience of the world andhad no idea about how to tackle interpersonal relations.答案:novel9.Yemen _____ (控制) the strait at the southern end of the Red Sea. 答案:commands10.As the recipe suggests, it is advisable to cook the meat for a minimum of 2hours, or until it is _____ (煮烂的).答案:tender第五章1.O Sole Mio (My Sun) is one of the representative songs of José Carrenras. 答案:错2.To trace back the origin of opera, it actually derived from Greece.答案:对3.At the initial stage of Beijing Opera, Yuju exerted considerable influence on it.答案:错4.The color of white in Lianpuis used to reveals characters that are deceitfuland selfless.答案:错5.The world famous song Memory is from a musical called Cats. 答案:对6.The ________ (古老的) tradition of guessing the Lantern Riddles can be tracedback to the Song Dynasty.答案:immemorial7.It is a bit far from the church, so we have to set off at _______ (黎明) in ordernot to be late for Tom and Lily’swedding ceremony.答案:dawn8.Those trying to address issues of racial inequality need to constantly remindpeople of the inequalities that still exist to ________ (抵消) the Obama effect.答案:counteract9.After the serous accident, Tom’s wife _______ (照料) his back to health.答案:nursed10.If you ________ (超过) the speed limit, you will receive a ticket from the trafficpolice.答案:exceed第六章1.In ancient Chinese, the character “朋”and “友” have their respective meanings.答案:对2.The Chinese ancients also said, people who have the same ambitions,inter ests and hobbies are called “朋”. 答案:错3.In The Analects, for example, Confucius attached little importance to the roleof friends in one's growth. 答案:错4.The phrase “high mountains and flowing water” is used to represent bosomfriends.答案:对5.From ancient to modern times, friendship has always been the theme ofmany classic literary works.答案:对6.The whole human family is ________ (沐浴) with an element of love like a fineether.答案:bathed7.With all of our responsibilities fun seems like an _______(放纵). You need toshoulder all your responsibilities with reluctance. 答案:indulgence8.The house is dusted, all things fly into their places, the old coat is exchangedfor the new, and they must ______ (安排) a dinner if they can. 答案:get up9.But as soon as the stranger begins to intrude his ______(偏见) , his definitions,his defects, into the conversation, it is all over.答案:partialities10.Yesterday's emphatic victory was their fifth ______(连续地).答案:in succession第七章1.The craftsmanship spirit refers to the desire a craftsman has to make thingsskillfully with great care, and the drive to constantly perfect his skill.答案:对2.China is well-known for the exquisite craftsmanship and quality productseven in ancient times.答案:对3.Lu Ban was a legendary carpenter of the Qin Dynasty.答案:错4.The "Integration of Ji and Tao" describes the ultimate pursuit ofcraftsmanship spirit in ancient China.答案:对TV’s documentary Craftsmen of the Nationtellsthe life story of 24contemporary craftsmen from different countries. 答案:错6.It is said the loggers were destroying the forest and ___(践踏) on the rights ofthe natives.答案:trample7.Under his _____(有远见的) leadership, the company prospered. That’s why hewon the respect from every employee.答案:visionary8.____(我承认), I told a lie to my wife. But I felt guiltyand admitted my mistakeeventually.答案:I confess9.She was the victim of____(中伤) by jealous colleagues.It’s never easy to gain afoothold in the fierce competitionin the workplace.答案:backstabbing10.The Wandering Earth was a box-office ____(票房成功). It isa great domesticscience fiction movie.答案:smash第八章1.According to the opinions presented in this lecture, there are universalstandards of judging whether a piece of literary is a classic or not.答案:错2.When you are used to reading, reading can strengthen your attention span.答案:对3.The author of the famous novel Uncle Tom's Cabin is a woman, whose nameis Harriet Beecher Stowe.答案:对4.The film that a lot of Chinese people are familiar with, The Million PoundBank Note, is a story adapted from Twain's novel of the same title.答案:错5.Ernest Hemingway’s adventurous lifestyle and his public image brought himadmiration from later generations, and he won the Nobel Prize in Literature in 1954.答案:对6.He _____ (浏览) the novel quickly, then read it again more carefully.答案:skimmed7.The planet is so close to its star that any water would be turned to _____ (蒸汽).答案:vapor8.It’s amazing to see so many kinds of cosmetics(化妆品) here. But, how do youknow which product is best for your _____ (肤色)?答案:complexion9.Human beings need to have elegance in their actions and in their _____(姿态)because elegance is synonymous(同义词) with good taste, and harmony.答案:postures。
智慧树知道网课《魅力微积分(山东联盟)》课后章节测试满分答案
第一章测试1【单选题】(10分)无穷个无穷小的和仍然是无穷小。
A.不一定B.其余都不对C.不正确D.正确2【单选题】(10分)关于无穷小,以下说法正确的是A.无穷小是个很小很小的数B.0是无穷小C.0不是无穷小D.其余都不对3【单选题】(10分)无穷小与有界变量之积是A.无穷大B.C.无穷小D.不一定是无穷小4【单选题】(10分)A.B.1C.eD.-15【单选题】(10分)A.xB.1C.D.-16【单选题】(10分)A.B.C.D.7【单选题】(10分)A.2B.C.1D.8【单选题】(10分)A.既非必要又非充分条件B.充分条件C.必要充分条件D.必要条件9【单选题】(10分)A.B.C.D.10【单选题】(10分)A.B.C.D.第二章测试1【单选题】(10分)曲线在点（1,0）处的切线方程为__________________A.y=-x-1B.y=-x+1C.y=x+1D.y=x-12【单选题】(10分)设，则_______A.B.3C.1D.63【单选题】(10分)A.a=1,b=0B.a=2,b=-1C.a=0,b=1D.a=-2,b=14【单选题】(10分)，则A.B.C.4D.5【单选题】(10分)的导函数是（）A.B.C.D.6【单选题】(10分)的一阶导数为（）A.B.C.D.7【单选题】(10分)的导函数为（）A.B.C.D.8【单选题】(10分)A.B.C.D.9【单选题】(10分)A.B.C.D.10【单选题】(10分)函数在某一点可导是函数在这一点切线存在的A.充要条件B.必要条件C.没有直接关系D.充分条件第三章测试1【单选题】(10分)罗尔定理需要的条件有A.闭区间连续，开区间可导B.闭区间连续，开区间可导，端点处函数值相等C.开区间可导，端点处函数值相等D.闭区间连续，端点处函数值相等2【单选题】(10分)A.不能B.能C.不一定3【单选题】(10分)A.不一定B.不能C.能4【单选题】(10分)A.B.C.D.5【单选题】(10分)A.B.C.D.6【单选题】(10分)A.B.C.D.7【单选题】(10分)A.B.C.D.8【单选题】(10分)A.B.C.D.9【单选题】(10分)函数f(x)在区间I上严格单调增加的充要条件是f'(x)>0A.正确B.C.不一定10【单选题】(10分)函数的极大值一定是函数的最大值。
智慧树知到《新概念广告学(山东联盟)》章节测试答案
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智慧树知到《计算机网络（山东联盟）》章节测试答案
智慧树知到《计算机网络（山东联盟）》章节测试答案智慧树知到《计算机网络(山东联盟)》章节测试答案第一章1、因特网发展第三阶段的主要特点是A.计算机-计算机网络B.以单机为中心的联机系统C.国际网络体系结构标准化D.形成多层次ISP结构的因特网答案:形成多层次ISP结构的因特网2、世界上第一个计算机网络是A.ARPANETB.ChinaNetC.InternetD.CERNET答案:ARPANET3、Internet网络是一种什么结构的网络A.星形B.环形C.树形D.网形答案:网形4、IP电话、电报和专线电话分别使用的数据交换技术是A.电路交换技术、报文交换技术和分组交换技术B.分组交换技术、报文交换技术和电路交换技术C.报文交换技术、分组交换技术和电路交换技术D.电路交换技术、分组交换技术和报文交换技术答案:分组交换技术、报文交换技术和电路交换技术5、一座大楼内的一个计算机网络系统，属于A.PAN/doc/ea15820804.html,NC.MAND.WAN答案:LAN6、下列有关计算机网络叙述错误的是A.利用Internet网可以使用远程的超级计算中心的计算机资源B.计算机网络是在通信协议控制下实现的计算机互联C.建立计算机网络的最主要目的是实现资源共享D.以接入的计算机多少可以将网络划分为广域网、城域网和局域网答案:以接入的计算机多少可以将网络划分为广域网、城域网和局域网7、网络协议主要要素为A.数据格式、编码、信号电平B.数据格式、控制信息、速度匹配C.语法、语义、时序D.编码、控制信息、同步答案:语法、语义、时序8、路由选择协议位于A.物理层B.数据链路层C.网络层D.应用层答案:网络层9、数据解封装的过程是A.段—包—帧—流—数据B.流—帧—包—段—数据C.数据—包—段—帧—流D.数据—段—包—帧—流答案:流—帧—包—段—数据10、在OSI模型中，一个层N与它的上层（第N+1层）的关系是A.第N层为第N+1层提供服务B.第N+1层把从第N层接收到的信息添一个报头C.第N层使用第N+1层提供的服务D.第N层与第N+1层相互没有影响答案:第N层为第N+1层提供服务11、将传输比特流划分为帧，应属于下列OSI的哪一层处理A.物理层B.数据链路层C.网络层答案:数据链路层12、我国互联网国际出口的带宽中占有比例最大的单位是A.中国电信B.中国联通C.中国移动D.大唐电信答案:中国电信13、现代计算机网络中分组丢失的最主要原因是A.网络拥塞B.误码C.线路故障D.端到端时延答案:网络拥塞14、改变数据包的长度主要影响数据包的A.传播时延B.发送时延C.排队时延D.处理时延答案:发送时延15、因特网边缘部分最常用的通信方式是A.C/S方式C.并行方式D.报文交换方式答案:C/S方式16、协议是“水平的”，即协议是控制对等实体之间的通信的规则A.对B.错答案:对17、提高链路带宽必定能提高网络的性能和效率A.对B.错答案:错18、对ISP来说，信道利用率越高越好A.对B.错答案:错19、网络的实际吞吐量永远不可能等于带宽A.对B.错答案:对20、云计算的服务类型包括哪几种？A.IaaSC.SaaSD.NaaS答案:IaaS,PaaS,SaaS21、哪些层次不属于TCP/IP体系结构A.网络接口层B.运输层C.会话层答案:会话层,表示层22、从网络的使用者角度划分，计算机网络可分为哪些类别A.公用网B.专用网C.局域网D.物联网答案:公用网,专用网23、网络是由若干结点和连接这些节点的链路组成。
智慧树答案广告设计(山东联盟)知到课后答案章节测试2022年
第一章1.（）是广告的最主要形式答案:商业广告2.（）就是指广告信息传播的载体，是广告主和消费者信息沟通的桥梁答案:广告媒介3.商业类广告可分为（）答案:商品广告;企业广告;服务广告4.广告受众是指广告信息的（）答案:接收者5.可读性是指广告内容，适合阅读观看的程度和吸引人的程度。
答案:对第二章1.近现代中国除了报刊广告以外，还有（）广告形式陆续产生。
答案:霓虹灯广告;路牌广告;橱窗广告;广播广告2.《遐迩贯珍》内容主要以介绍西方的科学文化知识和基督教义为主，也是中文刊物最早登载“行情物价表”之类商情的刊物。
( )答案:对3.1979年1月4日，( )率先恢复商业广告。
答案:天津日报4.宋代店铺林立，店铺的门面修饰也成为广告竞争的主要手段，《东京梦华录》中提到：“凡京师酒店，门首皆缚（）。
”答案:彩楼欢门5.1625年，英国（）第一次在背面版上刊登了一则推销图书的广告，这被认为是世界上最早出现的报纸广告。
答案:《信使报》第三章1.世界上最早的报纸广告出自于1650年英国（）答案:《新闻周刊》2.报纸大多为cmyk四色印刷成本较低。
答案:对3.任何一种杂志以()出版物号进行出版。
答案:ISSN4.“杂志”的形成来源于出走、罢课或战争中的宣传小册子。
答案:错5.电视广告片时长有10秒、15秒、20秒、30秒。
答案:对第四章1.广告策划是"策划"在广告领域中的具体应用，是现代（）的必然产物，是广告活动科学化、规范化的标志之一。
答案:商品经济2.广告调查是利用有关市场调查的科学方式和方法，对与广告活动有关的因素和资料进行（）的调查研究活动。
答案:收集;分析;解释;整理3.社会环境是广告存在的宏观环境和客观因素，它起着间接影响广告实际效果的作用。
答案:对4.广告定位的正确与否直接影响整个策划的最终成败，是最能体现策划者的策划水平和策划能力的关键环节。
答案:对5.广告主题是广告的灵魂，它统率广告创意、文案、形象等要素，使广告的各要素有机地组合成一则完整的广告作品答案:对第五章1.在一些广告设计中，文字已不单单局限于传递信息，而是具有丰富表现力的视觉语言答案:对2.广告设计中的图形，意在创造能够迅速传递有效信息、瞬间给人留下深刻印象，并触发丰富联想答案:对3.广告色彩具有强大的视觉功能与心理效应，它是唤醒人类视知觉，和联想感官的重要催化剂答案:对4.广告图形的装饰效果，是指图形符合（）和（）的要求，做到与广告视觉环境的统一协调，达到最佳的美化效果。
2020年智慧树知道网课《网络传播概论(山东联盟)》课后章节测试满分答案
绪论单元测试1【判断题】(100分)在当今形势下，网络传播已经成为了主流的传播媒介。
A.对B.错第一章测试1【判断题】(10分)协议是计算机网络中为实现实体（各种应用程序、文件传送软件、数据库管理系统、电子邮件系统及终端等）之间的通信所制定的规则的集合。
A.错B.对2【多选题】(10分)人们在关于公民新闻的研究中的共识包括：A.强调新技术对于公民新闻发展的作B.强调公众在新闻报道活动中的参与C.要方便网友们在网上分享信息D.认为应当把公民的各种新闻信息生产行为综合在一起3【多选题】(10分)社会化媒体的特征包括：A.主角是用户，而不是网站的运营者B.主角是运营者，而不是网站的用户C.内容生产与社交的结合D.碎片化信息成为主流4【单选题】(10分)人们更多的是记住信息存储的位置，而不是信息本身，这也被称为A.木桶效应B.马太效应C.谷歌效应D.茧房效应5【单选题】(10分)在社会化媒体平台上，媒体内容的再分发能力，很大程度上取决于它们激活的（）网络的规模A.组织传播B.群体传播C.人际传播D.大众传播6【多选题】(10分)WEB２．０时代的特征是：A.社交和分享成为传播动力B.关系成为传播渠道C.个性化信息服务得以实现D.每个节点成为一个传播中心7【多选题】(10分)媒介融合包括：A.机构融合B.业务融合C.平台与市场融合D.技术融合E.产业融合8【判断题】(10分)场景变量指的是不同场景下人们的特定需求，以及相关行为方式A.对B.错9【多选题】(10分)万物互联时代，新闻生产空间从“媒体空间”向“现场空间”的迁移，这带来了哪些现象（）A.自媒体直播B.卷入式体验C.专业性传播D.原生态直播10【多选题】(10分)智能化媒体的技术基础包括：A.语音交互技术B.手势或体感交互技术C.视线交互技术D.３D打印技术E.面部识别交互技术第二章测试1【多选题】(10分)关于网络技术进步的速度与进程，有人用互联网三定律来概括：A.１５０定律B.梅特卡夫定律C.大数定律D.摩尔定律E.吉尔德定律2【判断题】(10分)作为媒介的互联网的复合性还体现为“公共话语空间”与“私人话语空间”的统一性上。
智慧树知到《大学写作(山东联盟)》章节题答案
智慧树知到《大学写作(山东联盟)》章节题答案智慧树知到《大学写作(山东联盟)》章节测试答案第一章1、一次完整的写作过程至少要包括两个过程，即()。
A.“想”和“写”B.“草稿”和“构思”C.“写”和“改”D.“搜集材料”和“构思”答案:“写”和“改”2、在创意写作理念中，自由写作的基本原则是()。
A.重视构思B.不停顿C.不思考D.不修改答案: 不停顿,不思考,不修改3、理性训练和感性培养是提高写作能力的两个重要方面。
A.对B.错答案: 对4、无论是虚构写作还是非虚构写作，都必须从写作实践中进行学习。
A.对B.错答案: 对5、所谓有表现力的文字就是多用好词好句，形容词比名词好，动词基本没有表现力。
A.对B.错答案: 错6、从丰富个体体验来说，写作过程就好比一个人将个体经历体验了两次，会获得更深、更广的体验和感受。
A.对B.错答案: 对7、白乐天《长恨歌》云：“峨嵋山下少人行，旌旗无光日色薄。
”沈括指摘说：“峨嵋在嘉州，与蜀路全无交涉”，意思是说白居易在此诗中是犯了地理知识错误。
请依据相关知识说明：白居易诗歌中是根据( )原则进行写作的，而沈括则是根据( )原则进行了批评。
A.艺术真实，客观真实B.艺术真实，理论真实C.客观真实，想象真实D.客观真实，理论真实答案: 艺术真实，客观真实第二章1、叙述的目的是( )。
A.形成有意义的顺序B.记流水账C.再现一个画面D.制造悬念答案: 形成有意义的顺序2、能够抓住主要特征简单勾勒，像电影的全景镜头，给人以整体印象的叙述方式是( )。
A.顺叙B.倒叙C.概叙D.插叙答案: 概叙3、叙述时保持明确的倾向性是指( )。
A.像中心思想一样明确表达出来B.用语言、细节、故事本身体现出来的C.文章的开头就直接说出来D.按照自然的时间顺序进行叙述答案: 用语言、细节、故事本身体现出来的4、单一的事件罗列在一起并不能构成叙述，必须要在事件之间建立一种逻辑关联，才能构成有意义的顺序，这个过程就是( )。
智慧树知到《拓展英语词汇(山东联盟)》章节测试答案
智慧树知到《拓展英语词汇（山东联盟）》章节测试答案第1章单元测试1、My computer has an audio output. And I need an audio cable to send the _ files to you.答案：audio2、I’m deeply impressed by the great musical effect of this theatre. Even if you sit in the farthest seat, the music is still . 答案：audible3、The _ in the downtown area is really poor today. I hope you are careful when you drive after class.答案：climax4、It is evident that we have to do something to improve the hazy weather. Otherwise the sea might become . 答案：It is modern.5、I can not _ a life without beautiful scenery around me. I want to see the sea, the sand and the sun every day.答案：第一空：and I can understand German as well.6、The company Goldman Sachs made a _ (预言) about national economies. The experts there predicted that the Chinese economy would be the largest one in the world by the year 2050.答案：prediction7、The experts must have used big data to make the national economies predictable. Without the help of big data, the ranking would be___ ( 不能预言的).答案：unpredictable8、I like Hamlet’s _ (独白)：“To be or not to be. That is the question.”答案：is, am9、Environmental pollution has been a big concern for many countries. I think governments should put environmental issues high on the _ (议事日程).答案：该问题答案暂未收录，请手动搜索。
模式识别(山东联盟)知到章节答案智慧树2023年青岛大学
模式识别（山东联盟）知到章节测试答案智慧树2023年最新青岛大学第一章测试1.关于监督模式识别与非监督模式识别的描述正确的是参考答案:非监督模式识别对样本的分类结果是唯一的2.基于数据的方法适用于特征和类别关系不明确的情况参考答案:对3.下列关于模式识别的说法中,正确的是参考答案:模式可以看作对象的组成成分或影响因素间存在的规律性关系4.在模式识别中，样本的特征构成特征空间，特征数量越多越有利于分类参考答案:错5.在监督模式识别中，分类器的形式越复杂，对未知样本的分类精度就越高参考答案:错第二章测试1.下列关于最小风险的贝叶斯决策的说法中正确的有参考答案:最小风险的贝叶斯决策考虑到了不同的错误率所造成的不同损失;最小错误率的贝叶斯决策是最小风险的贝叶斯决策的特例;条件风险反映了对于一个样本x采用某种决策时所带来的损失2.我们在对某一模式x进行分类判别决策时，只需要算出它属于各类的条件风险就可以进行决策了。
参考答案:对3.下面关于贝叶斯分类器的说法中错误的是参考答案:贝叶斯分类器中的判别函数的形式是唯一的4.当各类的协方差矩阵相等时，分类面为超平面，并且与两类的中心连线垂直。
参考答案:错5.当各类的协方差矩阵不等时，决策面是超二次曲面。
参考答案:对第三章测试1.概率密度函数的估计的本质是根据训练数据来估计概率密度函数的形式和参数。
参考答案:对2.参数估计是已知概率密度的形式，而参数未知。
参考答案:对3.概率密度函数的参数估计需要一定数量的训练样本，样本越多，参数估计的结果越准确。
参考答案:对4.下面关于最大似然估计的说法中正确的是参考答案:最大似然估计是在已知概率密度函数的形式，但是参数未知的情况下，利用训练样本来估计未知参数。
;在最大似然估计中要求各个样本必须是独立抽取的。
;在最大似然函数估计中，要估计的参数是一个确定的量。
5.贝叶斯估计中是将未知的参数本身也看作一个随机变量，要做的是根据观测数据对参数的分布进行估计。
智慧树答案基础英语(山东联盟)知到课后答案章节测试2022年
第一章1.So far nobody has claimed the money ____ in the library.答案:discovered2.Many buildings in the city need repairing, but the one___ first is the library.答案:to be repaired3.That is the only way we can imagine ___ the overuse of water is students'bathrooms.答案:to reduce4. A great number of students ___ said they were forced to practice the piano.答案:questioned5.Now that we've dicussed our problem, are people happy with the decisions____?答案:taken6.The players ____ from the whole chountry are expected to bring us honor inthis summer game.答案:selected7.On receiving a phone call from his wife _____ she had a fall, Mr Gordonimmediately rushed home from his office.答案:saying8.The island, ____ to the mainland by a bridge is easy to go to.答案:joined9.The rare fish, ____ from the cooking pot, has been returned to the sea.答案:saved10.Mrs.White showed her students some old maps ____ from the library.答案:borrowed第二章1.Science fiction is a genre of fiction. ()答案:对2.The whole generation were brought up to be _____ of material things, so thatthey had great difficulty settling down to a market economy.答案:scornful 3.____ a mobile phone can you ring ___ you want to talk with anywhere.答案:Using;whoever4.Little know about verbs, Franz his head.答案:did he; dare not lift5.No sooner ____ his talk than he ___ by the workers.答案:had he finished; wassurrounded6.Homophonic Puns mean that the pronunciation is the same.答案:对7.She is not fond of cooking, _____I.答案:nor am8.Many a time ____ swimming alone.答案:didi the boy go9.The doctor told Charlie to breathe deeply and ____.答案:Charlie did so10.Her arms ___ around his neck in gratitude.答案:tightened第三章1.What really ___ is that a teacher should be responsible for his students.答案:matters2.The late arrivals for musical were ___ to their seats.答案:hurried3.This company is a ___ of a British firm that provides texile materials.答案:copartner4.Ten minutes later the taxi __ in front of the Grand Theatre, where we hadarranged to meet.答案:pulled up5.Till now, I still remember vividly how my mother used to train me to possessacceptable table ___.答案:manners6.The author does not think that a simple "thank you" really matters.答案:错7.That we don't have the time or energy is only an excuse for not writingthank-you note.答案:对第四章1.Mentally ____ youngsters used to hang round this area and caused a lot oftrouble.答案:disturbed2.There still exist strong disagreements ____ whether social stability should bemaintained at the expense of public health.答案:as to3.Politicians are good at ____ public opinion through the press.答案:influencing4.Special shipping and _____ charges may apply.答案:handling5.One day David told the author the truth, and he believed David without anydoubts.答案:错6.The author was a happy boy with nothing to worried about before his friendDavid suffered from AIDS.答案:对第五章1.Everyone admires his spirit of doing boldly what’s( ).答案:righteous2.Let’s go to the movies,( )?答案:shall we3.Britain's negotiators had( )that the treaty which resulted was a significantchange indirection.答案:ensured4.Don’t engage in a personal cover-up of areas that are unpleasing in your life.答案:对5.Integrity means you do what you do because it’s right and just fashionable orpolitically correct.答案:错第六章1.House prices are likely to （）towards the end of this year.答案:rise2.Will you be able to finish it( )?答案:in time3.He is ( )and reliable.答案:respectable4.In the US,the number of parents choosing to have only one child is increasingin many parts of the world.答案:对5.For some parents, particularly those with busy careers, the pressures ofdevoting time and energy to a second child can seem easy.答案:错第七章1.Some poverty-______ African countries received the biggest loans from theWorld Bank last year.答案:stricken2.His aim was to promote human race relations where all people have ______opportunities.答案:equal3.He said he bought the house here because he loved the ______ of the sea.答案:smell4.He saw the police cars ______ around the corner.答案:screech5.We make a big ______ decision, which will lead to the change of our country'shistory.答案:fateful第八章1.The novelist became popular for ______ a unique view of life by usingeveryday language.答案:creating2.______ your child will grow up and lead her own independent life.答案:Eventually3.As part of the normal ______ process, gradual loss of hearing ability can bedifficult to deal with.答案:aging4.There has been a ______ interest in the functions of the Internet in distanceeducation.答案:continuing5.This 1998 incident is a timely ______ of the threat that a market economy mayface.答案:reminder。
智慧树知到《英语电影赏析(山东联盟)》章节测试答案
第1章单元测试1、Rose comes to the after-deck to commit suicide because _.答案：she is tired of the life she is living2、Which of the following word could be used to describe Rose’s attitude towards Jack?答案：Complicated3、How does Jack feel about the love towards Rose?答案：Self-contemptuous4、Why is Rose arranged to marry Cal?答案：Because her mother wants her to marry Cal to stay in the upper class.5、Titanic was said to be the most luxurious one ever floating in the ocean, which of the following equipment is not on board the ship?答案：Supermarket6、Which of the following is believed to be one of the clues for the film Titanic?答案：The maiden voyage of Titanic7、There is something in common for Jack and Rose, what is that?答案：Longing for freedom8、How does Jack feel about his boarding on Titanic?答案：He feels satisfied.9、How many people are saved from the icy sea water?答案：Six10、After Rose has been saved, she spots that Cal is looking for her, why doesn’t she come to him?答案：She decides to live her own life.11、How many causes for the sinking of Titanic have been talked about in this short lecture?答案：1012、Where does the name Titanic originate from?答案：Greek mythology.13、The ship could stay afloat with as many as _ watertight compartments flooded?答案：414、What is the maximum speed Titanic could reach?答案：44km per hour.15、Bruce Ismay has been blamed for the reason that _.答案：he put pressure on Captain Smith to maintain the speed of the ship.16、Since Rose doesn’t lov e Cal, why is she marrying him?答案：Rose is forced by her snobbish mother.17、How do you describe Jack’s personality?答案：Enthusiastic and optimistic.18、In what way does Jack save Rose?答案：In every way a person can be saved.19、Why does Rose choose Jack in the end?答案：They share similar tastes and interest, values and outlooks on life. Meanwhile, Rose feels at ease together with Jack.20、Which of the following statements can best describe Cal?答案：A snobbish and selfish man who attaches so much importance to money that he measures almost everything in money.21、As a narrative technique, what methods are often used to present flashbacks?答案：Dream sequences and memories.22、In Titanic , what establishes a connection between the past and the present in the film?答案：A drawing of Rose.23、In what way is the flashback narrative used in Titanic similar to that in Three Billboards?答案：Its method to present the flashback.24、What do you think of the flashback narrative in Titanic ?答案：The flashback is as long enough as to go through the whole movie .25、As to the functions of a flashback, which of the following statements is true?答案：It is to convey to the readers information regarding the character’s background.第2章单元测试1、In the following descriptions of Forrest Gump, which one is not true about him?答案：He is a smart man.2、Who are the listeners of Forrest Gump’s stories in the film?答案：Some strangers waiting for the bus.3、Forrest is waiting for the bus to meet whom?答案：Jenny.4、The film Forrest Gump has competed with which film to win the 67th Oscar Awards?答案：The Shaw shank Redemption.5、By using which techniques could Forrest Gump meet dead people and shake hands with them?答案：CGI (Computer Graphic Image).6、The white feather in the film Forrest Gump is interpreted as a/an . 答案：symbolism.7、Who sent Forrest to wait for the school bus when he was young?答案：His mother.8、What happens to Jenny in the end?答案：She passed away.9、Which interpretation of the white feather is not true about the film?答案：The white feather may represent Gump who could decide the directions and destinations of his life.10、According to Mrs. Gump, death is . 答案：talking to one’s self is an experience we all share11、Which description of Mrs. Gump is not true?答案：She has a good husband.12、In Mrs. Gump’s eye, Forrest Gump is . 答案：a normal kid13、Which one of the following sentences is not told by Mrs. Gump?答案：Run, Forrest. Run away.14、The best inte rpretation for the sentence “Life is a box of chocolates” is . 答案：Life is full of choices and possibilities.15、What’s Forrest Gump’s value towards money?答案：There is only so much fortune a man really needs and the rest is just for showing off.16、When Forrest Gump was bullied by local kids, what did he do?答案：He stood still and did nothing.17、On Forrest’s first day to go to school, why did other kids refuse to offer a seat to Forrest?答案：Because they disliked Forrest.18、Forrest is chosen to the football team to go to college because of _. 答案：his fast。
智慧树知到答案 广告创意文化章节测试答案
绪论单元测试1、判断题：“消费意识形态”必须改头换面为深入浅出的人类学，以“神话”的形式定义和传播。
（）选项：A:对B:错答案: 【对】2、判断题：按照罗兰·巴特的“神话学”理论，所有的工业品都具有神奇的人文品质，广告属于“现代神话”的范畴。
（）选项：A:错B:对答案: 【对】3、单选题：詹姆斯·特威切尔教授认为，广告文化的精神实质是“广告崇拜”，广告就是进行中的（）。
选项：A:“社会人类学”B:“文化人类学”C:“社会文化学”D:“历史人类学”答案: 【“文化人类学”】4、单选题：王尔德说，在每一个世纪，服装都是极为重要的有关风度、风俗以及（）的符号。
选项：A:社会文化B:生活方式C:社会生活D:生活日常答案: 【生活方式】5、判断题：约翰·伯格在《观看之道》中认为，广告主要不是作用于幻想而是作用于现实。
（）选项：A:对B:错答案: 【错】第一章单元测试1、单选题：杰姆逊指出，后现代文化的一个突出特征就是（）取代语言成为文化转型的典型标志。
选项：A:行为B:表情C:视觉D:形象答案: 【形象】2、单选题：现代的广告，特点是影像传播模式跃居主导地位，而广告重点从商品转移到形象正是（）的本质所在。
选项：A:媒介化广告传播B:品牌化广告传播C:符号化广告传播D:社会化广告传播答案: 【符号化广告传播】3、多选题：弗洛伊德将梦中的合成构成物简化为（）。
选项：A:复合的表现方式B:复杂的表现方式C:单纯的表现方式D:多元的表现方式答案: 【复杂的表现方式;单纯的表现方式】4、判断题：在布勒东看来，超现实主义所要做的，就是通过破坏存在的平庸面貌，让精神超出自己习以为常的视野，使其在意外面前感到错愕，这样，它就能使精神隐约瞥见另外一个现实，即超现实。
（）选项：A:对B:错答案: 【对】广告的大量出现至少有两个条件，即（）。
选项：A:大众传播媒介的出现B:经济繁荣发展C:市场竞争D:社会文化丰富答案: 【大众传播媒介的出现;市场竞争】第二章单元测试1、单选题：用流行的观点来看，恋物癖经常涉及一种心理关系或是一种自我经验，但是在创意上，恋物癖可能更多地是被看做一种（）。
智慧树知到《大学英语(山东联盟)》章节测试【完整答案】
智慧树知到《大学英语(山东联盟)》章节测试【完整答案】智慧树知到《大学英语(山东联盟)》章节测试答案第一章1、 After a _physical exam, my doctor said I was in good condition except that my blood pressure was a little high. A:compromisedB:comprehensiveC:composedD:compiled正确答案：comprehensive2、Sam __ the gift of imagination from his family, but he lacked the driving power to take action.A:instilledB:importedC:impactedD:inherited正确答案：inherited3、 A bee that has found honey is able to __ to other bees the information they need in order to collect the honey.A:transmitB:transferD:transport正确答案：transmit4、Some people believe that the earth can _ enough food to support at least twice its present population.A:resortB:submitC:yieldD:emerge正确答案：yield5、In order to make sure he would be able to attend the meeting, I called him up two weeks__________.A:in advanceB:on impulseC:in frontD:on purpose正确答案：in advance第二章1、Thanks to the __ of air transport, everyone is free to go anywhere at any time.A:efficiencyB:effectiveD:reflection正确答案：efficiency2、The wedding ceremony of my sister was a very _ experience for our family.A:confidentB:ridiculousC:emotionalD:romantic正确答案：emotional3、The local government is pressed to find new places to __ wasteA:curbB:donateC:polishD:dump正确答案：dump4、Jennifer couldn”t ___ her tears when she saw the sick children at a new blood cancer center in Virginia.A:keep backB:keep up withC:strip offD:throw away正确答案：keep back5、Mary was a careful speaker; every word seemed to have been ____ before it was allowed to escape through her lips. A:polishedB:preparedC:advancedD:achieved正确答案：polished第三章1、If a company decreases health benefits for its employees, they should increase salaries to ___ the workers.A:competeB:compensateC:compareD:connect正确答案：B2、Some of your suggestions have been _, but others have been turned down as they are not workable.A:adaptedB:adeptC:adjustedD:adopted正确答案：adopted3、I find it very difficult to ____ the fact that two of our best students failed the exam.A:stand outB:set upC:account forD:add to正确答案：account for4、We have sent our union _ to look into the case and see who is responsible.A:representativeB:characteristicC:characterD:massive正确答案：representative5、The key to an effective presentation is to state your points clearly and ___ each of your points at the end of your presentation.A:modernizeB:summarizeC:characterizeD:specialize正确答案：summarize第四章1、Fortunately, the accident didn”t_____many people, for there was little traffic at that hour.A:involveB: concernC:damageD: harm正确答案：involve2、She her ambition of becoming a fashion designer after years of hard work.A:claimedB: fulfilledC:changedD:accepted正确答案：fulfilled3、The duties to provide services for children in need are not to the local social services department.A:foundB:advocatedC:resisted正确答案：confined4、This rule should be entirely clear in the minds of everyone and should not be misunderstood under any_____.A:conditionB:circumstanceC:guidanceD:part正确答案：circumstance5、 My daughter was shy; she was afraid to ask questions, ____to questions in class, or talk with other children.A:respondB: judgeC: improveD:appear正确答案：respond第五章1、We all admitted that the trip was worthwhile after we saw a ____ palace and a fantastic museum.A:significantB:flexibleC:indispensable正确答案：magnificent2、Shops try to meet the DIY fashion by offering consumers parts and hardware which they can ____ at home.A:assembleB:collectC:processD:operate正确答案：assemble3、According to the terms of your ____, you must give three months” notice if you intend to leave this company.A:issueB:manualC:contractD:record正确答案：contract4、It was ____ that the professor”s lecture failed to impress the students as some of them had left before it was over. A:preciseB:apparentC:permanentD:arbitrary5、The local government has been providing ___ support to them, without which they couldn”t have been so successful. A:controversialB:essentialC:substantialD:potential正确答案：substantial第六章1、The difficult curriculum, and fierce competition havea serious on students” physical and mental health.A:done … harmB: taken … tollC:caused … damageD:had … effect正确答案：taken ... toll2、Animal fats and sugar to a weight problem and can be a factor in heart disease.A:yieldB:causeC:contributeD:amount3、Thousands of miles apart, we met with quarrels, and sometimes even a cold war, but we still to love.A:hold onB:keep onC:count onD:get on正确答案：hold on4、Encourage your child to reach a(n) between what he wants and what you want.A:harmonyB: agreementC:balanceD:compromise正确答案：compromise5、Competition in the financial market has profits.A:erodedB: increasedC:boostedD:corrupt正确答案：eroded第七章1、Nowadays all governments try their best to serve their people and fight against ____.A:corruptionB:enemiesC:environmentD:efficiency正确答案：corruption2、Some students in our universiy have been _ for cheating on their final exams.A:forcedB:failedC:expelledD:tested正确答案：expelled3、We can use special machines to detect ____money.A:falseB:wrongC:badD:fake正确答案：fake4、It”s ___ to break into people”s house to take pictures. A:impoliteC:allowedD:punished正确答案：illegal5、Punishments for__________ which is a form of intellectual dishonesty differ from country to country.A:stealingB:copyC:plagiarismD:absence正确答案：plagiarism第八章1、The bulletin board has become the children”s favorite, on which they often display their creative drawings.A:magnetB:magneticC:magneticallyD:magnetize正确答案：magnetic2、If students don”t study their lessons as they were told, will show up quickly when they take an exam.A:deficiencyC:deficienciesD:defect正确答案：deficiencies3、 A firefighter tried to get into the burning house, but he was forced to by the intense heat.A:retreatB:retreatingC:retreatedD:being retreated正确答案：retreat4、He carried the cup across the room, walking carefully for fear of the tea.A:spillB:spilledC:spillingD:being spilled正确答案：spilling5、 With this method, you can produce really designs with the simplest machines.A:elaboratelyB:elaborateC:elaborationD:elaborating正确答案：elaborate第九章1、I think I got serious about this only recently when I ___ one of my former students, fresh from an excursion to Europe.A:ran intoB:ran forC:ran toD:ran in正确答案：ran into2、Perhaps language should be ____ as a road map and valuable possession.A:looked forB:looked upC:looked atD:looked upon正确答案：looked upon3、In short, participation in sports is extremely ___ for college students not only physically but also emotionally andsocially.A:competentB:beneficialC:preciseD:allergic正确答案：beneficial4、Too much ___ to dirty air can cause people to suffer from allergies and diseases that will eventually affect people”s health.A:exerciseB:experienceC:exposureD:expense正确答案：exposure5、The mayor decided to ___his speech in order to leave enough time for his audience to raise questions.A:condenseB:condemnC:composeD:conclude正确答案：condense第十章1、 In our class, most discussions and activities take place in assigned small groups. These groups provide a supportive and safe environment that learning.A:promotesB:encouragesC:enlightensD:inspires正确答案：promotes2、It is the development strategy of the company toits overseas expansion in order to take a slice of the world market. A:makeB:accelerateC: openD:boost正确答案：accelerate3、 There is a real need to academic achievement in schools and help with the development of a student”s overall character. A: enlargeB:boostC:explodeD:make正确答案：boost4、Einstein said his scientific discoveries grew from his imagination rather than from, reason and language.A:representB: simplifyC:clarifyD:analysis正确答案：analysis5、Being a single parent, there is no way for her to ____the time and energy she has devoted to her children for the past 10 years.A:detectB:plusC:calculateD: take正确答案：calculate第十一章1、 It is _ for every family to make earthquake emergency plans and know how to leave the area during the chaos following an earthquake.A:sensibleB:sensitiveC:sensationalD:sentimental正确答案：sensible2、People who were born _ to the 60s or 70s in the last century tended to become financially independent earlier.A:seniorB:juniorC:priorD:inferior正确答案：prior3、Horror and doubt _ his troubled thoughts.A:attractB:concentrateC:distractD:appeal正确答案：distract4、Economists are interested in all the factors that can help to _ the extent to which a price change will affect supply and demand in the market.A:labelB:predictC:witnessD:restore正确答案：predict5、The committee agreed that his papers ___ a wider circulation because of their essential and fundamental interest to a larger audience.A:proceedB:grantC:lodgeD:deserve正确答案：deserve第十二章1、We are too young to tie the _.A:cuteB:marriageC:knotD:bond正确答案：knot2、She was not _to his personality, but she was scared. A:staleB:disgustC:likeD:immune正确答案：immune3、His“bad boy” image was just too _to resist.A:temptingB:ambitiousC:romanticD:charm正确答案：tempting4、I really loved him but was _about our chances for success. A:weirdB:boringC:disapproveD:pessimistic正确答案：D5、Sam is always a perfect gentleman and ___a lot of credit for that.A:bloomB:weaveC:deservesD:confess正确答案：C第十三章1、Many drivers think that most passengers are very pleasant,although occasionally they can be .A:nastilyB:nastyC:friendlyD:warm正确答案：B2、Sales of the new drug will be until more tests are completed.A:suspendedB:continuingC:suspendD:suspension正确答案：C3、Our union leaders want to a good working relationship between the government and labor unions.A:cementingB:cementC:weakenD:impair正确答案：B4、On television, we can see many demonstrations against the ever-growing between the“super rich” and the“strugglingmiddle class”.A:crackB:separationC:blankD:gap正确答案：D5、The soldiers were in need of food and medical supplies. Otherwise, they could only resist for two days.A:urgentB:urgencyC:urgentlyD:emergency正确答案：C第十四章1、Although personally we believe this to be of only secondary importance, its potential role in _ innovative acts cannot be ignored.A:motivateB:motivatingC:to motivateD:motivated正确答案：B2、Western nations have older and shrinking populations since they entered the 21st century and their ____ birth rates have also posed problems.A:floatingB:fluctuatingC:flowingD:drifting正确答案：B3、People are concerned about the environment issue because air and water pollution not only affects everyone”s health but also makes it difficult for businesses to ____.A:rewardB:benefitC:profitD:award正确答案：C4、To illustrate my point of view, I would like to __ froma source that many of us find more authoritative than the words of a businessman.A:quoteB:quotationC:referD:reference正确答案：A5、These people living in this area are still ____ their traditions which give their life meaning and help them in answering many questions.A:attached toB:revolving aroundC:coming in handyD:clinging to正确答案：D第十五章1、A gentle fog was beginning to ___ the valley, thus making it more mysterious.A:coverB:climbC:flowD:veil正确答案：D2、The two countries failed to agree on everything but finally came to a(n) _.A:accommodationB:conclusionC:endD:result正确答案：A3、As a reader, you should know how to make ___ in the choice of books.A:chooseB:discriminationC:selectD:difference正确答案：B4、In general, everyone is not ____ to admit his dullness. A:disposedB:rightC:decideD:forced正确答案：A5、An out-of-court settlement was the largest ___ he made. A:ideaB:decisionC:mindD:concession正确答案：D第十六章1、She was an excellent teacher, whose __courses on women”s writing were very popular among the students.A:functionalB:optionalC:eternalD:external正确答案：B2、When I opened the album, I carefully examined every photograph in __ detail by wearing my reading glasses so as not to miss anything.A:minuteB:roughC:infiniteD:finite正确答案：A3、Smoking is campared to self-poisening and self-destroying, thus making the ___ effects of smoking cigarettes trully alarming.A:beneficialB:advantageousC:favorableD:evil正确答案：D4、It will be up to the doctor”s judgement whether or not the organ can be successfully ___ to the child who has been waiting for it.A:transferredB:transmittedC:transplantedD:transported正确答案：transplanted5、Teachers can no longer use their past experiences to prepare students for their career;____, our young people need to rely on themselves.A:henceB:althoughC:neverthelessD:despite正确答案：hence。
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B.广告
C.宣传
D.短讯
答案:B
2、广告策划的核心内容包括：
A.广告调查与分析
B.广告决策与计划
C.广告宣传与实施
D.广告效果评估与测定
答案:B
3、品牌形象理论的创始人是：
A.罗瑟·瑞夫斯
B.R·雷斯
C.本·约翰
D.大卫·奥格威
答案:D
4、R.O.I理论指出广告本身没有（），就会欠缺吸引力。
智慧树知到《新概念广告学（山东联盟）》章节测试答案
第一章
1、产品引入期的广告多采用（）。
A.报道式广告
B.劝导式广告
C.提醒式广告
D.竞争式广告.
答案:报道式广告
2、广告的最基本的社传教育的功能
C.提供情报信息的功能
D.美化生活的功能
答案:提供情报信息的功能
3、广告的社会功能主要有：
答案:AC
2、广告管理的对象和主要内容包括：
A.广告主
B.广告代理公司
C.广告媒介单位
D.广告信息
答案:ABCD
3、完整意义上的广告管理，包括：
A.广告行政管理
B.广告行业自律
C.法律制裁
D.社会监督
答案:ABD
4、广告道德的特征包括：
A.生成内容上的非建构性
B.内容标准上的丰富性和多元性
C.调整方式上的内省性
D.坚定信心，促成行动。
答案:ABCD
3、根据心理学原理，注意具有两大特点包括：
A.指向性
B.倾向性
C.集中性
D.模糊性
答案:AC
4、根据心理学原理，注意主要由下面两种因素引起：
A.兴趣
B.刺激的深刻性
C.爱好
D.主体的意向性
答案:BD
5、广告遗忘的原因，主要有两种：
A.衰退
B.分散
C.拒绝
D.干扰
A.气球
B.霓虹灯
C.电话
D.激光
答案:BCD
第四章
1、消费者在决定购买之前心理活动一般要经历的过程包括“注意”和
A.兴趣
B.欲望
C.确信
D.购买
答案:ABCD
2、广告对消费者的心理活动与行为的作用过程，可以概括为如下几个阶段：诉诸感觉，引起注意：
A.赋予特色，激发兴趣
B.创造印象，诱导欲望
C.加强记忆，确立信念
D.强制方式上的内在约束性
答案:ABCD
5、广告道德的作用包括：
A.对广告活动的指导作用
B.对广告法规的补充作用
C.对违法者的制裁作用
D.对整个社会道德的建构和影响作用
答案:ABD
第九章
1、《广告也疯狂》共52集
A.对
B.错
答案:A
2、《创意》是《广告也疯狂》的第一集。
A.对
B.错
答案:A
3、《广告也疯狂》认为广告创意的第一个规则是提升价值。
答案:AD
第五章
1、提出固有刺激法（或叫内在戏剧性诉求法）的广告大师是：
A.伯恩巴克
B.李奥·贝纳
C.瑞夫斯
D.大卫·奥格威
答案:B
2、提出“独特的销售主张”的广告大师是：
A.大卫·奥格威
B.伯恩巴克
C.瑞夫斯
D.李奥·贝纳
答案:C
3、提出“品牌形象法”的广告大师是：
A.瑞夫斯
B.大卫·奥格威
C.伯恩巴克
A.提供情报信息的功能
B.宣传教育的功能
C.发展经济的功能
D.美化生活的功能
答案:提供情报信息的功能,宣传教育的功能
,发展经济的功能,美化生活的功能
4、下列广告中属于商业广告类别的有：
A.产品广告
B.劳务广告
C.政治广告
D.企业形象广告
答案:产品广告,劳务广告,企业形象广告
5、商品开拓期广告应以以产品差异化和竞争优点为广告主要内容。
B.广告正文
C.广告附文
D.广告口号
答案:ABCD
2、广告标题的作用主要有：
A.突出重要信息
B.引起受众兴趣
C.诱导阅读正文
D.促进购买行为
答案:ABCD
3、从诉求类型上分类，广告文案的标题类型主要有：
A.直接标题
B.简单标题
C.间接标题
D.复合标题
答案:ACD
4、从写作方法上说，广告标题的形式主要有：
D.李奥·贝纳
答案:B
4、提出“实施过程重心法”的广告大师是：
A.大卫·奥格威
B.伯恩巴克
C.罗瑟·瑞夫斯
D.艾尔·里斯和杰克·特劳特
答案:B
5、提出“定位法”的广告大师是：
A.大卫·奥格威
B.伯恩巴克
C.艾尔·里斯和杰克·特劳特
D.罗瑟·瑞夫斯
答案:C
第六章
1、广告文案的基本构成要素包括：
A.广告标题
A.关联性
B.原创性
C.震撼性
D.针对性
答案:B
5、在广告宣传中，突出商品的新价值、强调与同类商品的不同之处和所带来更大价值的定位策略是：
A.观念定位
B.价格定位
C.实体定位
D.是非定位
答案:C
第八章
1、在我国，广告管理的行政职能部门是：
A.国家工商行政管理局
B.检察院
C.地方各级工商行政管理机关
D.法院
D.赵家功夫针铺
答案:刘家功夫针铺
4、广告是（）发展的必然产物。
A.计划经济
B.农业经济
C.商品经济
D.工业经济
答案:商品经济
5、实物和叫卖是（）时期的最主要广告形式。
A.古代
B.现代
C.近代
D.当代
答案:古代
第三章
1、通常我们所说的传统四大广告媒体包括报纸和：
A.杂志
B.广播
C.网络
D.电视
答案:ABD
A.新闻式标题
B.承诺式标题
C.建议式标题
D.悬念式标题
答案:ABCD
5、广告文案的特征包括：
A.独立传递广告信息
B.用语言文字表现广告创意
C.配合非语言符号表现广告创意
D.以语言引起消费者的注意和兴趣
答案:ABCD
第七章
1、一企业通过支付一定费用给新闻单位，从而报道有关企业新产品上市消息，请问该消息属于：
A.对
B.错
答案:A
4、《广告也疯狂》认为广告创意的第二个规则是创新。
A.对
B.错
答案:A
5、《广告也疯狂》认为广告创意的第三个规则是完整性。
A.对
B.错
答案:A
2、报纸媒介的属性包括：
A.电讯媒介
B.大众传播媒体
C.印刷媒体
D.诉诸视觉的媒体
答案:BCD
3、电影和电视的属性包括：
A.大众传播媒体
B.户外媒介
C.电子媒体
D.诉诸视听觉的媒体
答案:ACD
4、在以下各种户外媒体形式中，属于实物户外媒体的有：
A.气球
B.楼宇
C.广播
D.条幅
答案:AD
5、以下各种媒体形式中，属于电子媒体的是：
A.对
B.错
答案:错
第二章
1、世界三大广告中心是：
A.纽约
B.北京
C.东京
D.伦敦
答案:纽约,东京,伦敦
2、世界上最早的报纸广告产生于（）。
A.美国
B.日本
C.中国
D.英国
答案:英国
3、我国现存最早的工商业印刷广告，是收藏在上海博物馆北宋时期的一块广告铜版（）。
A.马家功夫针铺
B.刘家功夫针铺
C.李家功夫针铺