新视野大学英语视听说教程电子教案IIUnit

Step 2: Learn the new words and expressions
Assignments
1.We lead．Others copy．
2 .Let us make things better. (Philips)
3 .No business too small, no problem too big. ....
4. Impossible made possible．
5. Just do it.
6. Good to the last drop．
7. The choice of a new generation.
8. Take TOSHIBA, take the world.
Advertising
Advertising is an important part of marketing. Very few companies are able to sell a product without advertising. It is possible, but very unlikely.
But many businesses make a big mistake when they decide to advertise. The mistake is that they think they know more about advertising than the newspaper, magazine, radio station, or TV station that presents the advertising. When this happens, a company will say "we\'re paying for the ad, so we\'ll tell you what to do." This is a big mistake for a company to make. Many newspapers, magazines, radio stations, and TV stations have advertising departments that
Find television advertising too expensive, so they often use newspaper to advertise. However, large companies also like newspapers because of their wide circulation.
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Teaching Steps
Step 1.Lead-in
Ask and Answer:
1. Work in pairs. Read the adverstising slogans of Coca-cola during different years and decide on the most appealing slogan.
Television ads are generally used by large companies. It can be very successful because it reaches such a large audience. Small companies may
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There are many different kinds of advertising. The simplest is called promotion. Promotion is using brochures or pamphlets to advertise. These can be handed to people on the street or they can be mailed. If they are mailed, it is called direct mail advertising. After direct mail advertising, there are:newspaper advertising, radio advertising, magazine advertising, and television advertising. Newspaper advertising is the cheapest kind, while television advertising is the most expensive.
are responsible for writing advertising. The people in such a department are writers and artists who really know what advertising is.
Advertising is expensive, and companies use advertising in order to make more money. If an ad is not good, not only will the company not make money from the sale of the product, it will also have wasted money on the ad.
2.Design a new slogan for Cola-cola and share of it with the class.
Teaching Tips:
In case the students do not have much to say on the topic, you can display the following tips on the screen for about two minutes. Then switch off those tips so that the students will talk about the topic on the basis of what they remember.