unit2-Advertising
Unit 2 Advertising
* It’s fun watching or listening to ads.
Around the Topic
Section A
Section B
Section C
3. What are the demerits of advertisement?
广告是我们日常生活的一部分。要证明这一点，你只
要浏览一下杂志和报纸，或者计算一下你晚上所收听到的
Exercises
广播或电视商业广告有多少就行了。大多数人每天看到和 听到大量广告信息，而人们会对广告商为赢得人们的注意 力所使用的多种手段作出反应。
Around the Topic
Section A
Section B
Warmingup
Para. 4
At the beginning of the 20th century, advertising was described as “salesmanship in print.” If this definition were expanded to include radio and television, it would still stand today.
Advertising is the difficult business of __________ bringing information to great ________ numbers of people. The purpose of an advertisement is to _____ make people respond—to make them _____ react to helping to prevent forest fires, an idea, such as _______ product or to make them want to buy a certain ________ or service.
Unit 1 Advertising语言点(一)知识梳理
Unit 1 Advertising语言点（一）知识梳理be aware of...意识到……be aware that...意识到……make sb. aware of...使某人意识到……Are you aware of the time?你知道是什么时候了吗?Are you aware that your son is having difficulties at school?你知道你儿子在校学习有困难吗?You should make him aware of the effects of his actions．你应该让他明白他的行为所造成的后果。
归纳拓展awareness n. 意识，认识unaware adj. 不知道，没意识到share【原句回放】I did some research on advertisements，and have some very important information to share with you．我对广告做了一些研究，有一些非常重要的信息同大家分享。
【点拨】share vt. 分享，分担，共同使用常用结构share sth. with sb.和某人分享某物We have shared our sorrows as well as joys with each other．我们彼此分担忧愁，分享快乐。
归纳拓展share n. 一份；份额share sth. between／among...在……之间分配one’s share of／in... 某人在……的份额have a share in... 在……出一份力；参加……go shares均分，分摊If you want a share of the pay，you’ll have to do your share of the work．如果你想得到一份报酬，就得做好你该分担的那一份工作。
新职业英语-职业综合英语2课后习题答案
句子翻译选词填空课文翻译Unit11.公司所有规章制度都应严格遵守。
(observe)All the company rules and regulations must be strictly observed.2. 和这些同学在一起我们应随便一些。
(casual)We should be casual when we stay with these students3. 上述所说的是一些在职场环境中非常有用的交际技能。
(setting)The above-mentioned are some communication skills that are very useful in an office setting.4. 我们有一个专业的团队来营销我们的产品。
(professional)We have a professional team to market our products.5. 你知道今秋流行黑衣服吗？(trendy)Do you know black clothes will be trendy this fall?6. 与其求人，不如求己。
(rely on)We would rather rely on ourselves instead of seeking help from others.7. 新车必须符合国家标准。
(comply with)New vehicles must comply with national standards8. 我们公司的一些年轻人可能会来寻求你的建议。
(seek)Some young people in our company may come to seek your advice.Unit21. 我把咖啡洒了一桌。
(spill)I spilt coffee all over my desk.2. 会上要求我们每个人都提出建议。
(contribute)We were all asked to contributeideas at the meeting.3. 水果在运送时容易腐烂。
Unit-3-Advertising(ppt文档)
Developed by Cool Pictures & MultiMedia Presentations
Copyright © 2004 by South-Western, a division of Thomson Learning. All rights reserved.
Worldwide Advertising Spending 2002
Corporate advertising
Corporate advertising is not directly concerned with increasing sales of a particular product or service, but more with the brand image, or picture, a company wants to present to the public.
$150
$129 $128
$38 $4
U.S. Japan U.K.
Developed by Cool Pictures & MultiMedia Presentations
Copyright © 2004 by South-Western, a division of Thomson Learning. All rights reserved.
Art Forms
– Painting – Sculpture – Photography – Music – Literature – Computer animation – Laser imagery – holograms
• Product advertising restrictions – National consumer protection regulations – Special rules in certain markets reflecting local cultural values.
商务英语Unit2参考答案
商务英语Unit2参考答案Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.A differB competeC differentiateD compareB2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to _______ it _______.A copy…offB send…offC break…offD rip…offA4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I’m worried about the sales of the range of fragrances we ________________ two years ago.A soldB mountedC impoundedD launchedB7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to____________ to lower-priced coffee products.A trade inB trade forC trade upD trade downC10 It is ________________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldA11 Thank you for the _____________ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.A inB atC14 Each carton is ____________ with a polythene sheet and secured by overall strapping.A liningB lineC linedD to lineB15 In addition, the packing is light ________ weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.A all readyB alreadyC all readinessD readinessB 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD AtA18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.A forB toPart II Phrase Translation 1 国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 ⾼档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值V alue for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐公司Fast food company16 ⼴告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market SegmentPart III Sentence Translation1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.⼴告宣传活动的⽬的是提⾼品牌知名度以便于消费者更加熟悉我们的咖啡产品。
英语视听说Unit 2答案
Unit 2Outside ViewActivity 1ScriptHi guys, my name is Angel. Ah, I come from China. It’s my third year of the undergraduate study.And today I’m going to make a Chinese dish, sweet-and-sour spare ribs. It’s very tasty, very Chinese-style, and it’s really ideal for you to have a quick dinner at night when you’re busy preparing your coursework and stuff.To make this, we’ll need four pork ribs, corn starch, soy sauce, oil, Chinese rice vinegar, sesame oil and sugar, salt, lime and spring onion.The first thing to do is to marinate the pork ribs with soy sauce …just to make sure that you cover all the ribs. After you’ve done that, just to leave (just leave) it (them) for 20 minutes.So, this (these) have been marinated for 20 minutes. It’s time to fry them. Make sure your pan is really hot, pour in oil, and put them inside one by one.Just turn them around, and it takes about three to five minutes to golden brown. Let’s put them aside.So, we are going to make the sauce, it’s really easy to make …and firstly we pour in some oil.And sesame oil. So after (we) finish making the sauce, we are going to pour in the spare ribs. And last but not least, we have our Chinese secret weapon, liquid corn starch. And almost every Chinese dish eat (eaten) in Chinese restaurants use (uses) this. It will make the sauce thicker. Takes another three, four minutes. Stir constantly. And we’re good to serve.Just carefully put them in the plate. There you go. Sweet-and-sour spare ribs.Activity 2Activity 3Listening inNews ReportActivity 1ScriptThe US government has released its latest dietary guidelines. The guidelines are revised every five years and serve as the government’s official advice on what to eat.This year’s update focuses on the importance of a lifelong healthy eating pattern that contains a variety of nutritious foods like fruit and vegetables, grains, fat-free or low-fat dairy products, lean meats and other protein foods and oils.The biggest change in the guidelines involves added sugar. For the first time, they suggest limiting added sugar to less than 10 per cent of daily calories. That means no more than 12 teaspoons of sugar a day for an average adult. This does not include foods with natural sugar like fruit and vegetables.Americans are also encouraged to consume less than 2,300 milligrams of sodium per day, equal to a teaspoon of salt. This number reflects the salt already in processed foods and the salt you add to food.1. What do we learn about the dietary guidelines from the news report?2. What is the biggest change in the updated guidelines?Activity 2ScriptA study has found that skipping breakfast can increase the risk of stroke. The findings add to the growing scientific evidence that breakfast is the most important meal of the day and could help in the prevention of stroke.For the study, 82,772 Japanese men and women aged 45 to 74 years old were monitored from 1985 to 2010. Participants were asked about their daily breakfast habits. They were grouped based on how often they ate breakfast, from zero to seven times each week.During the 25-year follow-up, there were a total of 3,772 strokes and 870 cases of heart disease.Analysis showed that those who never ate breakfast had higher risks of stroke compared with those who ate breakfast every day.1. What are the findings of the study?2. What do we learn about the study from the news report?Passage 1Activity 1ScriptBen: If it’s a formal meal, maybe Thanksgiving or Christmas, or if you’re with your boss or someone like that, you are being careful about your table manners. So you’d wait until everyone is served before you eat. But most of the time, if you know each other well you would just go ahead and start. It’s more usual to entertain them at home because it shows your hospitality. We have a lot of barbecues outside, maybe in the garden or maybe at a campsite. But sometimes if you don’t want to cook, you can go to a restaurant.Oh, well, after dessert you’ll have a little talk, then talk some more, have some coffee. Then you’ll say, “Oh well, it’s time for us, we should get going.”And if you don’t, then you’re probably going to be rude and stay too late. Michelle: Well, it would be between 8 and 8.30. It is unusual that if somebody is invited for 8 they would be there at 7.30 or 7.45. Probably 8 or 8.30 would be when all the guests would arrive.It’s OK to refuse something if you don’t like it, but it might be embarrassing. For example, if I’m cooking dinner and I discover one of my guests is a vegetarian, I’ll feel a bit frustrated that I didn’t know before. But usually everyone tries everything.Tom: Well, usually the host serves the guests, so you should make sure you tell him or her not to give you too much, because yes, it’s quite important to eat everything on your plate. It doesn’t matter if you leave something, but if you leave a lot, it will look as if you don’t like their cooking.My mother always told me to put my hands on my lap under the table when I wasn’t eating, and I would be in big trouble if I ever put my elbows on the table. But actually I know that in some countries that’s considered rude. So I might rest my hands or my arms on the table, and I suppose it’s a bit more relaxed today than it used to be when I was young.No, it’s the worst thing you can do if you’re eating. Any strange noises are absolutely forbidden. I mean you can say “mmm, this is good”, but nothing more than that. And even when you drink soup or eat noodles, you have to do it in silence, otherwise it’s considered very bad manners.Activity 2Passage 2Activity 1ScriptNews-reader: The government announced today that they are going to ban advertisements for junk food during TV programmes for children under the age of 16. The rules will include any foods that are high in fat, salt and sugar. There will be a total ban on ads during children’s programmes and on children’s channels, as well as adult programmes watched by a large number of children. But there will not be a total ban on all ads for junk food which are shown on television before 9 pm. This was thought to be “over the top”by representatives of the food industry. The new rules will come into effect before the end of December this year, and mean that television channels will lose about £39 million in revenue for advertising. So why has the government introduced this ban? We asked leading food and nutrition expert, Neil Bennett.Neil: Well, we all know that over the last 30 years, what we call junk food, bad food with too much fat and salt, has become easily available and eating habits have changed. However, in recent years many of us have become aware of the importance of keeping fit and eating healthily, and this means people are not going to fast-food restaurants so often. So, the result is that the fast-food business has increased the number of ads in order to recover some of the business it’s lost.News-reader: And how do the fast-food restaurants do this?Neil: The biggest problem is that they aim their ads at young people. One well-known fast-food restaurant chain sells hamburgers which come with a free gift, usually a toy which is linked to a new children’s film. Other fast-food restaurants aim their ads at teenage and college-age men, trying to make their food trendy and, you know, kind of masculine food.News-reader: So a ban on junk food ads will stop the sales of junk food? Neil: Almost certainly not, but it might reduce the growth of the fast-food industry.News-reader: So you’re in favour of the ban?Neil: As a nutritionist, I am. As a father of two young children, I’m not sure. News-reader: Why not?Neil: Because less money from advertising will mean less money for children’s TV programmes. So we’re likely to see more cheap and violent cartoons, and fewer programmes produced specially for children.News-reader: So the choice is between junk food and junk television? Neil: Yes, that just about sums it up.News-reader: Neil Bennett, thank you.Activity 2Unit TestSection AScript1.M: How about sushi for lunch?W: Oh, yummy! Where do you want to go?Q: Based on this exchange, what does the woman feel about sushi?2.W: I’d like to order a kilo of chocolate, please. It’s for my friend.M: What kind would you like, Milk, dark, or white?W: Oh ... I don’t know. She was non-specific and just asked for chocolate. Q: Why does the woman not know what kind of chocolate to buy?3.W: Ice-cream always makes me feel homesick for some reason.M: It must remind you of some wonderful memories from the past.Q: What does the woman feel after eating ice-cream?4.W: Would you like to come to dinner with my family tomorrow evening? M: I’d love to. Where are you going?W: We’re going to try that new seafood place by the bay.M: Oh ... I can’t. I’m allergic to seafood.Q: Which of the following is the man not able to eat?5.M: What’s wrong, Madelin? You don’t look so hot.W: I feel sick. I think it was the hot dog I ate from the vender at the corner. Q: What type of food does Madelin think made her sick?Answer AADCBSection BScriptM: Have you decided what you would like this evening?W: I think so, but what are your specials?M: We have a lovely sirloin steak and fresh prawns.W: Oh ... Fresh prawns have such an incredible flavor, do they come with any sides?M: Yes, of course. You have your choice of any two sides.W: Are fresh steamed vegetables one of the choices?M: Yes, we have green beans, broccoli and squash this evening.W: What about mashed potatoes?M: I’m sorry, we don’t have any. We have baked potatoes though.W: Alright, I think I’ll have the prawns with the fresh vegetables and a baked potato.M: Excellent choice, would you like an appetizer to begin with?W: I’d better not. I want to save room for dessert. I’m a total chocoholic and the chocolate cake on the menu looks amazing.M: Yes. It’s really delicious. I can’t recommend it highly enough.Q6: What probably is the man in this conversation?Q7: Which of the following does the woman want to make sure she eats?Q8: According to the woman, what is incredible about fresh prawns? Answer DCBSection CScriptHave you ever wanted to make the perfect cheese burger, but don’t know how? Well, if you follow these instructions, you will be the envy of all your friends and making delicious burgers in no time.First, you need to start with the right kind of meat, choose ground beef that doesn’t have too much fat. Form the beef into patties that aren’t too big or too small. If they are too big, they won’t cook properly. If they are too small, they’ll burn easily. Cook the meat thoroughly until there is no pink in the middle. Uncooked meat might make you sick. You will probably get the best tasting burger if you cook it over an open barbecue. Just before we moving the burger from the heat, add a slice of your favorite cheese to the top and let it melt a little. Once the burger is cooked, place it on a lightly toasted bun and then pile on the lettuce, tomatoes, pickles and onions. Finally, bite into your juicy burger and enjoy.Q9: What would the instructions be classified as?Q10: What should you do just before we moving the burger from the heat? Q11: Which of the following would be the best title for this passage? Answer ADBSection DScriptThe American seafood staple of Maine lobster, or “lobsta”as they say in Maine, is becoming very popular on Asian dining tables.Maine lobsters were a featured course at last year’s state dinner when Chinese President Xi Jinping visited the White House. Now, the creatures with claws are becoming a big export to Asia.。
人教版八年级英语上册Unit2单词及短语(附例句)
人教版八年级英语上册Unit2单词及短语（附例句）【重点单词】1.housework ['haʊswɜːk] n.家务劳动Xiao Ming helps his mother do housework every day.小明每天帮妈妈做家务。
2.hardly ['hɑːdli] adv.几乎不；简直不；刚刚We hardly ever go out on the weekends.我们很少在周末出去。
Mother hardly ever gets angry with us.母亲几乎从不对我们生气。
3.ever ['evə(r)] adv.曾经；在任何时候I have ever visited the Great Wall.我曾经参观过长城。
4.once [wʌns] adv.一次；曾经I go to the library once a week.我每周去一次图书馆。
5.twice [twaɪs] adv.两倍；两次You can't go to the same place twice.你不可能两次去同一个地方。
6.Internet ['ɪntənet] n.因特网We can get a lot of information from the Internet.我们可以从互联网上得到很多信息。
7.program ['prəʊɡræm] n.节目；程序；课程；节目单This TV program is the best of all.这个电视节目是所有节目中最好的。
This TV program is much better than that one这个电视节目比那个好得多8.full [fʊl] adj.满的；充满的；完全的The bottle is full of milk.瓶子里装满了牛奶。
9.swing [swɪŋ] n.摇摆；秋千v.摇摆；旋转The little sister is swing with her friends.小妹妹正在和她的朋友们荡秋千。
unit 2-高级职业英语 读写教程
Section 2
Things to Do
Things to Do
Activity One
Activity Two
Listen and Write
Related Information
Read and Think
back
Section 2
Things to Do
Related Information:
1. History of Shell How to Build Strong Business Relationships Business to Business relationships do not start with: "Hello, nice to meet you, will you do some business with me, please?" A relationship has to be built between individuals, and based on mutual trust, respect and liking. With these as the foundation of the relationship, the business to business association will be a long and fulfilling one. There are 7 stages to go through:
Section 1 Getting Things Ready
Section 1 Getting Things Ready
Activity 2: Read the passage in Section 2 and complete the following paragraph. When you have started your own business, you need to find new customers and business partners to establish business relationships. You can try searching for new customers and groups partners by reaching every possible organizational 1) _______, families, or communities, by making advertisements, and by opportunities taking trade fair 2) _____________. Besides, you can get much internet helpful information from the 3) ________ which will be a great help for you to start new business 4) relationships _________. When you have established new business relationships you need to keep track of your customers or partners to further consolidate the relationships and try your efforts to keep the long standing relationships 5) ______________.
外教社综合英语教程Unit 2 Words and Expressions for Text I
The Company ManEllen GoodmanWords and Expressions:obituary: n. 讣闻；讣告an article about sb's life and achievements, that is printed in a newspaper soon after they have died obit: n. ab abbreviation of obituary: 讣告coronary: adj. (medical 医) 冠状动脉的connected with the heart, particularly the arteries that take blood to the heartcoronary (heart) disease 冠状动脉（心脏）病a coronary patient (= sb suffering from coronary disease) 冠状动脉疾病患者Derivation:corona: n. 【不规则形式】 pl. coronae(astronomy 天) also informal halo（尤指在日食或月食期间的）日冕，日华，月华a ring of light seen around the sun or moon, especially during an eclipsecoronal: adj. （与）某物的冠（或冕等）（有关）的of or relating to the crown or corona of somethingn. （头戴的）花环，花冠 a garland or wreath for the headHer eyes sparkled beneath a coronal of flowers. 她的眼睛在花冠下炯炯有神。
coronation: n. 加冕；加冕典礼a ceremony at which a crown is formally placed on the head of a new king or queen thrombosis: n. 【不规则形式】 pl. thromboses(medical 医) 血栓形成a serious condition caused by a blood clot (= a thick mass of blood) forming in a blood vessel (= tube) or in the heartcoronary thrombosis: n. (medical 医) 冠状动脉血栓形成a blocking of the flow of blood by a blood clot in an artery supplying blood to the heart acquaint: v. [VN] ~ sb/yourself with sth(formal) 使熟悉；使了解to make sb/yourself familiar with or aware of sthPlease acquaint me with the facts of the case. 请把这事的实情告诉我。
商务英语视听说Unit 2
Job Description
Sales Manager
Work with a team of salespeople to secure both new and old business and to deepen existing business relationships;
Monitor, encourage, advise and direct sales activities of individual sales staff in order to achieve revenue targets;
Task 1 Listen to a conversation and fill in the blanks. (Page 15)
1) I haven’t seen you for years. 2) what do you do now? 3) I’m in the Research and Development Department. 4) I knew you’d do something very challenging and
Job Description
Job descriptions are written statements that describe:
duties, responsibilities, required qualifications of candidates, most contributions and outcomes needed from a position, reporting relationship and co-workers of a particular job.
Manage imports, including customs clearance （通关）; Negotiate and maintain contracts with transportation and freight
新视野商务英语综合教程-Unit-2
The Marketing Department (市场 部) creates value for customers and b uilds strong customer relationships in order to get value from customers in return. Its job includes identifying target customers, clarifying customers’ needs, keeping track of the trends of a particular field, and developing product promotion and advertising activities.
in terms of the products or services it provides. 7. Target market—the target customers’ needs. Changes in the target market
may also cause changes in the company’s structure.
dFicfofeerrrteaaxinalomsttprfruloecm,tumrtehaantyofaf astbdigev-berlaonpdingrecsotamupraannti.es tend to be small and flexible 5.sToyptheaot fthbeuysicnaenssre—atchtetopcahrtaicnuglaersfiineltdhewhbiucshintheessbeunsivnireosnsmsepnetcqiauliizceksly.in. 6. Development strategy—how a company is going to position itself in the market
智学商务英语视听说教程4 Unit 2 Advertisement
智学商务英语
Unit 2
Advertisement
Unit 2
Advertisement
Learning Objectives
After completing this unit, you should be able to: ·learn useful phrases about types of advertisement; ·know how to ask and answer questions about advertising; ·learn about the cultural connotation of commercial ads.
Symphony Orchestra 交响乐团 web property 网站属性 ethos n. 道之以信
pathos n. 动之以情 endorsement n. 代言 testimonial n. 推荐，称赞 ADA 美国牙科协会 whitening strip美白牙 enamel n. 珐琅质 logos n. 晓之以理 pomegranate n. 石榴 antioxidant n. 抗氧化剂
Part Ⅱ
Subtopic 1 — Above the Line Advertising
(3) A. Because the price in specialty store is inexpensive. D B. Because the price of their products in supermarkets is higher. C. Because the profits in supermarkets are higher. D. Because the supermarkets sell more products.
学术英语(管理)含课后答案Unit2
Unit 2 Marketing
Text A
Critical reading and thinking
Beyond text
—
4 Cs vs. 4 Ps With the birth of the Customer age in the 1990s Robert F. Lauterborn proposed the 4 Cs to replace 4 Ps.
In summary, marketing is: a) discovering and giving consumers what they want and need, and b) doing this at a profit.
Translate these definitions of Marketing.
The 4 Ps Theory in Marketing
• Professor Jerome McCarthy of Michigan State University wrote a book in the 1950s and defined the 4 Ps of marketing: product, place, price and promotion. • Prof. Philip Kotler of Northwestern University further established the 4P's theory of marketing mix in his 1967 book Marketing Management: Analysis, Planning, Control (1st Edition)
推出新产品歇业发货品牌经理电子商务网站unit2marketingtextbcriticalreadingandthinkingspecializedvocabularyvirtualtestdriveindepthadsglobalpowerhousebeautycarehealthcarehomecareheadquarterssuperiorproducts深度广告具有全球影响力的企业美容护肤品医疗保健品家用护理品企业总部虚拟试驾卓越产品unit2marketingtextbcriticalreadingandthinkingspecializedvocabularyproductdevelopmentglobalexpansionrangeofproductdominateacategoryiconicbrandsdiscountstoreproducttestinglocation全球扩张系列产品在某一品类中占据主导地位偶像级品牌折扣店产品测试试销试用等产品开发选址unit2marketingtextbcriticalreadingandthinkingspecializedvocabularyupccodeoffshoremanufacturingoutdoorbillboardstorewindowdisplaylogooverlybrandedsubbrands离岸制造户外广告牌橱窗展示标识徽标品牌建设过度的子品牌通用产品码
大学_大学体验英语综合教程2第二版课后答案unit2
大学体验英语综合教程2第二版课后答案unit2大学体验英语综合教程2第二版课后答案unit2(Passage A) Bathtub Battleships from IvorydaleAmerican mothers have long believed that when it comes to washing out the mouths of naughty children, nothing beats Ivory Soap (a registered trademark of the Proctor Gamble Company). This is because its reputation for being safe, mild, and pure is as solid and spotless as the marble of the Lincoln Memorial. It doesnt even taste all that bad. And should you drop it into a tubful of cloudy, child-colored water, not to worry - it floats.Ivory Soap is an American institution, about as widely recognized as the Washington Monument and far more well respected than Congress. It had already attained this noble status when Theodore Roosevelt was still a rough-riding cowboy in North Dakota. Introduced in 1879 as an inexpensive white soap intended to rival the quality of imported soaps, it was mass marketed by means of one of the first nationwide advertising campaigns. People were told that Ivory was "so pure that it floats," and the notion took hold. As a result, at least half a dozen generations of Americans have gotten themselves clean with Ivory.So many hands, faces, and baby bottoms have been washed with Ivory that their numbers beat the imagination. Not even Proctor Gamble knows how many billions of bars of Ivory have been sold. The company keeps a precise count, however, of the billions of dollars it earns. Annual sales of Ivory Soap, Ivory Snow, Crest toothpaste, Folgers coffee, and thehundreds of other products now marketed under the Proctor Gamble umbrella exceed thirty billion dollars.The company has grown a bit since it was founded in 1837 in Cincinnati, Ohio, by a pair of immigrants named William Proctor and James Gamble, each of whom pledged $3,596.47 to the enterprise. For decades Proctor Gamble manufactured candles and soap in relatively modest quantities. It took more than twenty years for sales to top one million dollars, which they did shortly before the Civil War . The companys big break came with the introduction of its floating soap and the realization that an elaborate advertising campaign could turn a simple, though high-quality, product into a phenomenon. The soaps brand name was lifted from "out of ivory palaces," a phrase found in the Bible. So successful was this new product and the marketing effort that placed it in the hands of nearly every American that the company soon built an enormous new factory in a place called Ivorydale.Proctor Gamble never forgot the advertising lessons it learned with Ivory. For instance, it was among the first manufacturers to use radio to reach consumers nationwide. In 1933 Proctor Gambles Oxydol soap powder sponsored a radio serial called Ma Perkins, and daytime dramas were forever after known as "soap operas." Over the years the company added dozens of new product lines such as Prell shampoo, Duncan Hines cake mixes, and the ever-present Tide, "new and improved" many a time. To this day, however, Ivory Soap remains a Proctor Gamble backbone product.Ivory remains a favorite among consumers, too, and no wonder. With a bar of Ivory Soap in your hand, you are holding a chunk of American history. If you like, you can even wash your hands and face with it andbe assured that it is "ninety-nine and forty-four-one-hundredths percent pure." And it floats.The latter quality of Ivory Soap is especially attractive to children. Generations of little boys armed with toothpicks, miniature flags, or leftover parts from model ships - there are always a few - have converted bars of Ivory Soap into bathtub battleships. A note of warning for any small boys who may be reading this: Mothers tend to frown on the practice.大学体验英语综合教程2第二版课后答案unit2(Passage B)3. CAAAC4.1.version 2.publications 3.click 4.spotted5.refugees6.entries7.financial8.full-time9.detailed 10.annual5. 1.set5 up 2.came across 3.referred…to 4.check out 5.learnetof/learned of6. 1.career 2.interview 3.procedure 4.exhibit 5.profile7. 1 The policeman are busy filling out forms about the accident.2.I want to fill up the fuel tank before returning the car.3.If you want to make a compliment, youd better follow the correct procedure.4.We couldnt have finished the experiment so soon without Johns help.5.After the storm, the people on the shore anxiously scanned the lake for any sign of the boat.8. 1 He had just been promoted to vice president of the company and wasnt expecting another promotion in six months.2 Shortly after he graduated from school, he jumped to a satisfactory job.3 Most colleges and universities have their homepages, enabling applicants to scan for the information available about university they want to apply to.4 With a click of her mouse, she submitted her assignment to the tutor and soon got the reply.5 By accessing the website of the university she was going to study in, she saw color photos of the university, including a detailed map of the university campus.大学体验英语综合教程第三册 Unit3：Bathtub Battleships12. BDDCA13. 1 stressed 2 distinguished 3 invest 4 matured 5 covered 6 soured 7 concept 8 balance 9 discount 10 discipline14. 1 paid off 2 make ends meet 3 To this day 4 picked up 5 thanks to15.1. Im not supposed to let anyone in without an ID card, but Ill make an exception in your case.2. He has learned his lessons from the failure and wont repeat the mistakes.3. I have great faith in your ability --- Im sure youll succeed.4. Even though it was raining, we still went on with our match.5. I woke up to find myself lying on a hospital bed.16.1. At the University of Denver.2. In Colorado.3. Over the Rocky Mountains.4.Frome her window.5 Next month when she gets home.6 Share all the happiness and sadness they are feeling.7 She feels a little homesick.8 In the afternoon on Tuesday, December 1st.。
新世纪商务英语综合教程2 Unit2
Unit 2 A Flat World
Activation
Theme of the Unit What is “culture shock"? Language differences American characteristics
Activation
Activation
Language differences
Can you translate the following words and phrases into Chinese? What are the cultural differences regarding color phrases between Chinese and English?
Activation
American characteristics
What are the typical characteristics of American people? How would these characteristics influence the way they negotiate? How about people in other cultures?
Warm-up
Background
Detailed Reading
TEXT I
If you were a tour guide, and you were showing a group of American travelers around Beijing on their first visit, how would you answer them if you were asked what is typical of Beijing?
新视野英语教程教案book3Unit2A
Unit 2 Text AAdvertisingⅠObjectiveTopic: AdvertisingText: AdvertisingAbout two periods of class will be used for the analysis and discussion of the passage itself.Introduction to the TopicS ince ancient Greece, people have different points of view about advertising. Some regard ads as deceptive, while others see it as a useful tool for information. Perhaps it is because ads are used for just about anything one could imagine. Read on and explore your own feelings about advertising.Preview Questions(1) What are the merits of advertisements?(2) What are the demerits of advertisement?Key Words(1)mass(2)react(3)prevent(4)definition(5)distribute(6)respond to(7)stay in(8)one and all(9)have a right to do somethingComprehension Questions(1) What proof does the text provide to show that advertising is part of our daily lives?-- Leaf through a magazine or newspaper or count the radio or television commercials that you hear in one evening.(2) What was advertising described as at the beginning of the 20th century?-- It was described as “ salesmanship in print”.(3) What is the weakness of the mathod of selling something through person-to-person contact?-- The cost of person-to-person selling is high.(4) Who printed the first advertisement in the English language? And when?-- William Caxton. 1478.(5) What important historical event brought about the birth of modern advertising?-- The Industrial Revolution.Topic for Discussion◆Merits and dismerits of advertisement .Main idea:Interpret the definition of advertisement and introduce the history of advertisement.Learn about basic writing skills.Preview Text B。
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para9:
take the place of 代替 in large quantities 大量 stay in 维持……状态 have a right to something
Para6:
大量的
as far back as shout out
远在、 远在、早在
大声喊叫
课文译文：广告业有着悠久的历史。它可以追溯到古希腊街头巷尾的小贩们__他 们的大声喊叫，把公司的产品的信息传递给每个人，并因此获得一定的报酬。而 广告变得重要最早是在15世纪末，当时，迅速发展起来的城镇商人需要有各种途 径，让人们知道在哪儿可以买到他们的商品。
有权得到某物
[Advertising helped to create new markets and to raise standards of living as people came to feel that they had a right to new and better products.] ] 句子译文：广告有助于开拓新的市场，有助于生活水平的提高，因为人们 逐渐意识到他们有权利享有新的、更好的产品。
Para7: so that 以便于。。。
[This early ad was the work of William Caxton,England's first printer,who used it to advertise religious books from his own studio. ]句子译文：这一早期的广告是英国第一个印
第二组 成员名单： 成员名单： 萧敏婷 许咏仪 周玉平 何佩欣 严翠雯
Para 1: is part of….一部分 To find proof 证明这一点 a mass of 大量 [例] Her garden is a mass of flowers, which attracts a lot of visitors. 她的花园里有许多花，吸引了许多参观 者。 television commercials 电视商业广告
paraa10： paraa10： the Civil At first the chief War 美国内战 首先 objective of 主要的目标
Para11: 课文译文：从此为适度的开端，广告业发展成了高度 专业化合高利润的行业。
Para 2 ** Para 3： ：
The purpose of 为了……的目的
Para 4： ：
was described as 被称为 At the beginning of the 20th century 在20世纪初
Para5： ：
The most effective way 最有效的办法 a great deal of