阿迪达斯_介绍。英语(1)解析
阿迪达斯的英文广告词
阿迪达斯的英文广告词Adidas is one of the most well-known and respected brands in the world. Known for their high-quality athletic apparel and footwear, Adidas has been a mainstay in the sports world for decades. Over the years, Adidas has developed numerous marketing campaigns to promote their products and create brand awareness. In this article, we will take a closer look at some of the most iconic Adidas English advertising slogans."All-in or Nothing"Adidas launched this iconic campaign ahead of the 2014 FIFA World Cup in Brazil. The campaign aimed to inspire athletes to go beyond their limits and give their all in every performance. The slogan, "all-in or nothing," was a call to action for athletes to push themselves to their limits and leave it all on the field. The campaign featured several famous football stars, including Lionel Messi, Luis Suarez, and Mesut Ozil, who all wore Adidas gear during the tournament."Impossible is Nothing""Impossible is Nothing" was one of Adidas's most successful advertising campaigns. Launched in 2004, the campaign aimed to inspire athletes to believe in their abilities and push themselves beyond what they thought was possible. The slogan is a powerfulmessage that suggests that no obstacle is too big to overcome if you have the right mindset. The campaign featured a range of athletes from different sports to show that the message of the campaign is universal."Create Positivity"In 2020, Adidas launched a new global campaign called "Create Positivity". With the world facing unprecedented challenges, the campaign aimed to inspire people to stay positive and focus on what they can control. The slogan, "Create Positivity," was a call to action for people to take an active role in creating a better world. The campaign featured a range of athletes, artists, and activists who shared their stories of how they were making a positive impact in their communities."Sport Needs Creators""Sport Needs Creators" was another Adidas campaign aimed at inspiring athletes to push the boundaries of what is possible. Launched in 2016, the campaign aimed to promote the brand's range of football boots, which were designed to help players unleash their creativity on the field. The slogan suggests that athletes have the power to shape the future of sport by being innovative and creative."We're Here to Create"In 2017, Adidas launched a new campaign called "We're Here to Create." The campaign aimed to celebrate the creativity ofathletes and encourage them to express themselves on and off the field. The slogan, "We're Here to Create," was a call to action for athletes to embrace their creativity and use it to make an impact in their communities. The campaign featured a range of athletes from different sports, including footballer Paul Pogba and tennis star Caroline Wozniacki.In conclusion, Adidas has a long history of creating powerful and inspiring advertising campaigns. From "Impossible is Nothing" to "We're Here to Create," Adidas slogans have been empowering athletes to push their boundaries and achieve their goals. These advertising campaigns have not only helped the brand to build a loyal customer base but have also played a vital role in shaping the sports world. Adidas campaigns continue to inspire athletes around the world to be creative, innovative, and relentless in the pursuit of their dreams.。
阿迪达斯.宣传手册
阿迪达斯的服装及运动鞋设计通常都可见到3条 平行间条，在其标志上亦可见，3条间条是阿迪达斯 的特色。 1948年，adidas的创办人Adi DasslerDassIer先 生用他的名字adi和姓氏（Dassler）的头三个字母组 成，合成“adidas”作为商品品牌并申请注册；翌年， adidas的三线商标问世。 adidas的创始者，AdiDassler先生，是一位拥有 运动员身份和鞋匠技术的德国人。因为他能充分了 解运动员的需要，人有精巧的手艺和发明天才；所 以在他的一生中，发明了七百多种与运动有关的专 利产品，进而创造了adidas的运动用品王国。 Dassler先生在1920年开始手工制作运动鞋，之后， 世界各国运动员每每穿著Dassler先生制造的运动鞋 在奥运会中获得殊荣；他的名气因此渐渐地在国际 体坛响亮了起来。
阿迪达斯产品系列科技介绍
商品编号：21005044
运用了汽车制造业里才会使 用的高端结构工程设计，以 及高端的新型材质。 Bounce作为革命性的中底 科技
技术决不减弱的鞋底的缓冲性能
反弹
目前Bounce系列跑鞋已经 发展成一个大家族，从最 舒适，性能最好的全脚掌 Bounce技术高端跑鞋，到 半脚掌乃至仅在跟部运用 Bounce模块的中低端跑步 鞋，迎合不同层次消费者 的需求，给了他们舒适自 如的跑步体验。
BOUNCE
CLIMACOOL
AdiPRENE+
adiPRENE
CLIMAWARM
Micoach
阿迪达斯产品系列科技介绍
non-marking： （无痕橡胶）
和BRS1000相反，不进行掺碳工艺，不会在地板 上留下痕迹。多用于篮球鞋。一般来说，比较正规 的室内球场,会有告示,只允许穿穿着non marking底的鞋进场.这样不会在地板上留下痕迹. 这种技术不代表鞋子的耐磨程度 。
Байду номын сангаас
阿迪达斯产品系列科技介绍
TRAXION -奇钉技术 又名“奇钉”，奇钉尖端窄小，钉边表面积大，与大底接逢 面积大，中间与周边分布不同，横向分布的奇钉易于纵向直 跑；纵向分布的奇钉易于便于运动转向和坡度运动，并且提 高了鞋和地表的接触面积，从而增加了摩擦力，其柔韧的大 底增强了鞋子的适应性和弹性；高耐度防擦TPU材料制作鞋 钉，适用于足球鞋与野外鞋。
阿迪达斯产品系列科技介绍
Adidas三叶草为研制阿迪达斯贝壳头使用种种崭新部件及精堪的手艺。鞋的后跟中央位 置印上各种字款，而鞋跟外侧更印有达斯勒的肖像，以此向这位Adidas的创 办人致敬。 过去十年，阿迪达斯贝壳头是街头潮流文化的著名品牌。阿迪达斯 贝壳头的品牌理念，是要精心处理每件产品的生产细节，这一点亦已成为其的 品牌宗旨。阿迪达斯贝壳头在潮流界备受认同，拥护者众，许多世界级的名设 计师亦喜爱阿迪达斯贝壳头的产品。
阿迪达斯
adidas百科名片公司LOGO阿迪达斯（adidas）是德国运动用品制造商，阿迪达斯AG的成员公司。
以其创办人阿道夫·达斯勒（Adolf Adi Dassler）命名，在1920年于接近纽伦堡的黑措根奥拉赫开始生产鞋类产品。
1949年8月18日以adidas AG名字登记。
阿迪达斯原本由两兄弟共同开设，在分道扬镳后，阿道夫的哥哥鲁道夫·达斯勒（Rudolf Dassler）开设了运动品牌PUMA。
2011年8月24日，绿色和平组织公布调查结果，阿迪达斯服装残留有毒有害物质。
2012年7月14日，阿迪达斯因生产伦敦奥运会特许商品的柬埔寨服装厂工人每周仅10英镑工资，目前正面临伦敦奥组委调查。
查看精彩图册目录创办经历所涉领域大事年表产品类别旗下品牌历史起源SLVR2010当今发展品牌技术真假辨别LOGO基本简介含义介绍演变历史广告宣传代言名单赞助球队足球英式橄榄球板球赞助赛事足球英式橄榄球板球奥运合作简介与迪赛合作男士香水VICTORY LEAGUE征服Ice Dive冰点Deep Energy 能量GAME Spirit 运魅Team Force 天赋Blue challenge 超越SPORT Field 运动FAIR Play 至真DYNAMIC Pulse 激情sport fever 沸腾山本耀司全新款式其他相关青少年足球合作拟2015年门店达2500家上海品牌中心开业有毒物质违反协议阿迪中国关厂相关新闻展开创办经历所涉领域大事年表产品类别旗下品牌历史起源SLVR2010当今发展品牌技术真假辨别LOGO基本简介含义介绍演变历史广告宣传代言名单赞助球队足球板球赞助赛事足球英式橄榄球板球f50 adizero奥运合作简介与迪赛合作男士香水VICTORY LEAGUE征服Ice Dive冰点Deep Energy 能量GAME Spirit 运魅Team Force 天赋Blue challenge 超越SPORT Field 运动FAIR Play 至真DYNAMIC Pulse 激情sport fever 沸腾山本耀司全新款式其他相关青少年足球合作拟2015年门店达2500家上海品牌中心开业有毒物质违反协议阿迪中国关厂相关新闻展开编辑本段创办经历adidas的创始者，阿道夫·达斯勒（Adolf Adi Dassler）先生，是一位拥有运动员身份和鞋匠技术的德国人。
阿迪达斯公司的英语作文
阿迪达斯公司的英语作文Title: Adidas: A Global Sportswear Icon。
Adidas, a multinational corporation headquartered in Herzogenaurach, Germany, is renowned globally for its athletic footwear, apparel, and accessories. With a rich history spanning nearly a century, Adidas has evolved into a symbol of excellence, innovation, and athleticism. This essay explores the remarkable journey of Adidas, highlighting its significant contributions to the sportswear industry and its enduring legacy.Founded in 1949 by Adolf "Adi" Dassler, Adidasinitially operated under the na me "Gebrüder Dassler Schuhfabrik" alongside his brother Rudolf Dassler. However, due to a personal conflict between the brothers, Rudolf went on to establish Puma, while Adi continued to lead Adidas. Despite the rivalry, both companies achieved remarkable success, contributing to the rise of sportswear in the post-war era.One of Adidas's most iconic moments came during the 1954 FIFA World Cup when the German national football team, equipped with Adidas boots featuring innovative screw-in studs, clinched victory against Hungary in what became known as the "Miracle of Bern." This triumph not only propelled Adidas into the spotlight but also revolutionized football footwear design, setting a precedent for future advancements in sports technology.Throughout the decades, Adidas has consistently pushed the boundaries of innovation, introducing groundbreaking technologies to enhance athletic performance. From the introduction of the first nylon track suit in 1967 to the development of Boost cushioning technology in 2013, Adidas has remained at the forefront of sportswear innovation, catering to the evolving needs of athletes worldwide.Moreover, Adidas's commitment to sustainability has become increasingly prominent in recent years. Recognizing the environmental impact of its operations, Adidas has implemented various initiatives to reduce carbon emissions,conserve water, and minimize waste. The company's "End Plastic Waste" campaign exemplifies its dedication to addressing pressing environmental issues and promoting a more sustainable future.In addition to its contributions to sportswear technology and sustainability, Adidas has played a significant role in shaping popular culture. Through strategic collaborations with renowned designers, artists, and celebrities, Adidas has transcended its athletic roots to become a coveted fashion brand. Collaborations with Kanye West, Pharrell Williams, and Beyoncé have not only boosted Adidas's brand visibility but also solidified its status as a cultural icon.Furthermore, Adidas's marketing campaigns have consistently captured the imagination of consumers worldwide. From memorable slogans like "Impossible is Nothing" to captivating advertisements featuring top athletes such as Lionel Messi and Serena Williams, Adidas has effectively communicated its brand values of determination, excellence, and inclusivity.Looking ahead, Adidas continues to explore new avenues for growth and innovation. Whether through expanding its product offerings, leveraging emerging technologies like augmented reality, or forging strategic partnerships, Adidas remains committed to staying ahead of the curve in the dynamic sportswear industry.In conclusion, Adidas stands as a testament to the power of innovation, resilience, and vision. From its humble beginnings in a small Bavarian town to its status as a global sportswear juggernaut, Adidas has left anindelible mark on the world of athletics and beyond. As the company continues to evolve and adapt to changing trends and consumer preferences, one thing remains certain: the Adidas legacy will endure for generations to come.。
adidas介绍
Adidas brand mark world in its native began in the 1936 Olympics in Berlin in Germany
Arden sponsored a American sprinter Jesse owens, result Jesse owens In the Olympic Games take four gold MEDALS shocked the world from the name here. Adidas
THE introdution of products： Adidas not only in world football in basketball and track and field boils the exclusive, tennis, baseball, boxing, swimming, and the most fashionable extreme sports(极 限运动） movement project also occupies a place. Many top athletes are well-known for Adidas quality tracks
nothing is
impossible
Adidas founded of Adi Dassler (阿迪 达斯勒）
Adidas, founder of the Adi was originally is a baker, after world war one, he once by German army surplus materials(剩余材 料）
Reselling(转卖） won some money and decided to participate in（参 加） sport industry. 1920, the 20-year-old teens in German town black roots of his mother's laundry made the first pair of shoes.
阿迪达斯英文广告词范文（精选6篇）
阿迪达斯英文广告词范文（精选6篇）阿迪达斯英文范文篇1"Come on, brother, put your hand up I know this time is not easyThere is only "we", there is no "I" you in the presence of everyoneAll from here to get enough confidence to remember these, brotherYou will be used on!Now I most want to say isCome with you and your brothers!No adolescents, no brothers, no basketball "This is my first ad in the cct5 to see, advertising by the nba star, McGee. Garnett. Duncan. Arenas.Billups Dwight Howard. China Central Television broadcast from the beginning of 1986 nba, but also since then, China's watch nba's number is rising year after year, because, too exciting, and field are exciting game, field areIs the world's highest level of the contest.In such a world of the best players and the best coach of the world, the fight is not just technology and tactics, and more is the psychological and positional response capabilities. So, when we watch the game can often see their sweat profusely, fist clenched, eyes stare big, rapid heartbeat.This is the charm of nba games, the vast majority of games are difficult to distinguish between the outcome, so when the game will see people keep up with the pace of the game, so as to make people feel the charm of basketball. So nba game is very attractive.阿迪达斯英文广告词范文篇2People are the purpose of animals, not always belong to their own more desirable. We are lovers or friends in my life experience, I have always been asked the question, because, for me, how could this be a problem? Is you do not know or he does not know? Maybe you have not reachedConsensus, but to be honest, each other must be clearly clear it.Do a simple quiz Well, like a best friend of yours, buddies and the like, something nothing will play with the killing time of the man, and now imagine kissing him, not for emergency Oh, if you can accept , And even full of expectations, then you are actually a lover, or have developed into a lover possible. Well, think of a person you like, you often think of him, but also like more than like, something nothing you will play with him to kill time, and now imagine you forever, this life, in any case not The opportunity to kiss him, and this time, if you do not feel a trace of pity, then rest assured, you really just friends. People are the purpose of the animals, not always belong to their own more desirable, people are particularly heavy curiosity of animals, do not understand the situation is always excessive fantasy, people are educated animals, so for packaging There is always more respect, but after all, people are not animals, from friends to lover that step can be Armstrong's small step, it can be a big step for mankind , Because love and care are two different things, we always can not measure, in the end the relationship between the generation, is not better than the current situation, but also because we want to monopolize another person's life, but more afraid of their lives completely Was occupied, so we are still friends. Undeniably, the relationship between men and women, really good.Friends can be a step, if not further, let us become friendsfrom the old knowledge, and then met but in the past have known people; friends can be a bumper to maintain the safety of each other in the absence of the car before you Collision damage and loss of money are reduced to a minimum; friends can be a network of contacts, even if not with the friend Xiuchengguo, you still have the opportunity to fall in love with friends; friends can be a family, you can get help to accompany, but not immediately Friends can be an excuse to hide their disloyal nature; friends are spare tire, in the absence of quasi-lovers in the chat comfort loneliness; do not forget, friends can be a source of income, but also often have to pay,Of course, the most important thing is a friend is a springboard to steal his trust, to run his habits, to capture his heart against, naturally, from friends cleverly turned into a lover.No matter how men and women in the world define the difference between friends and lovers, I always feel that you can return to the structure of the body surface, the design of each organ as well as the senses of the message, is to strengthen your heart for these two roles different cognitive,Boundary is sex. The nature of the switch a start, the object becomes a lover of the possibility of gradually increased, Brokeback Mountain two good friends is not the beginning of it, but for two in the mountains alone, but for a cold night, the most important , But for them to start to see the right eye, I believe that even if the battlefield has a life and death with the robe of friendship, if there is no intention of sex, or will not let the two men hold together to see the World Cup.In the twinkling of an eye, Valentine's Day has come, this is a courageous confession day, so that we can finally out of ambiguous, from a friend into a lover, called the other opponentsof the world died of this heart; People, this is also a fear of the days to avoid, because love is a big hat, it will cover your eyes, and even hinder your breathing, let us continue to maintain a good friend relationship, not More healthy.Perhaps, like the Wizard of Oz in the revelation, we racked our brains to pursue wisdom, heart and courage, the pursuit of life is not satisfied, in the end we are lovers or friends, in fact, the real answer has long been worn on our feet.阿迪达斯英文广告词范文篇3Nba for us to explain what is the overall basketball, what is tactical literacy, what will never give up ... 0.8 seconds! 1 second!3 seconds! This time can do? I did not know how to answer, nowI know . It can change the fate of a team! In the nba not to give up the last second! This is the insistence that this is the nba! Apply the ad is Li Ning, everything is possible! Jordan said, I have failed again and again , Which is why I can be successful. Every failure and shooting is not, let Jordan go further. Jordan has been able to have a successful career, and become the king of the league, his ability is from every failure and missed shots after the positive efforts, of course, mistakes are not terrible, but it is important to learn to make mistakes The lesson, let oneself grow. Basketball is not a person's basketball, he is by the common efforts of five people, unity is very important.Basketball is a collective movement, only with all the players together, in order to play very good results. Only in teammates on the basis of help, individuals can play wonderful, individual and group complement each other, inseparable. In nba, now more and more attention to the cooperation of the players. Although, in the nba to advocate individuality publicity, to promote individual heroism, but with their unity and cooperationis not contradictory. A player can become a star, they are very clear, the performance of individual ability and team members are inseparable from the close. They are often borrowed teammates to fully demonstrate the power of their own personal ability. Basketball is a pay attention to, no close cooperation with the players, is unable to strike the ball, it is impossible to win the game. In any one team, we should also have to nba players as a strong team spirit. Teamwork can not only overcome many problems that individuals can not solve, but also enhance our individual ability to make the most of their potential in teamwork.The spirit of solidarity and cooperation is the foundation of all business success. US state activist Webster, once said a famous words:People together can make a single person can not make the cause; wisdom, hands, strength together, almost universal.阿迪达斯英文广告词范文篇4"Come on, brother, put your hand up I know this time is not easyThere is only "we", there is no "I" you in the presence of everyoneAll from here to get enough confidence to remember these, brotherYou will be used on!Now I most want to say isCome with you and your brothers!No adolescents, no brothers, no basketball "This is my first ad in the cct5 to see, advertising by the nba star, McGee. Garnett. Duncan. Arenas.Billups Dwight Howard. China Central Television broadcast from the beginning of 1986 nba, but also since then,China's watch nba's number is rising year after year, because, too exciting, and field are exciting game, field areIs the world's highest level of the contest.In such a world of the best players and the best coach of the world, the fight is not just technology and tactics, and more is the psychological and positional response capabilities. So, when we watch the game can often see their sweat profusely, fist clenched, eyes stare big, rapid heartbeat.This is the charm of nba games, the vast majority of games are difficult to distinguish between the outcome, so when the game will see people keep up with the pace of the game, so as to make people feel the charm of basketball. So nba game is very attractive.阿迪达斯英文广告词范文篇5People are the purpose of animals, not always belong to their own more desirable. We are lovers or friends in my life experience, I have always been asked the question, because, for me, how could this be a problem? Is you do not know or he does not know? Maybe you have not reachedConsensus, but to be honest, each other must be clearly clear it.Do a simple quiz Well, like a best friend of yours, buddies and the like, something nothing will play with the killing time of the man, and now imagine kissing him, not for emergency Oh, if you can accept , And even full of expectations, then you are actually a lover, or have developed into a lover possible. Well, think of a person you like, you often think of him, but also like more than like, something nothing you will play with him to kill time, and now imagine you forever, this life, in any case not The opportunity to kiss him, and this time, if you do not feel a trace of pity, then rest assured, you really just friends. People are the purpose of the animals, not always belong to their own moredesirable, people are particularly heavy curiosity of animals, do not understand the situation is always excessive fantasy, people are educated animals, so for packaging There is always more respect, but after all, people are not animals, from friends to lover that step can be Armstrong's small step, it can be a big step for mankind , Because love and care are two different things, we always can not measure, in the end the relationship between the generation, is not better than the current situation, but also because we want to monopolize another person's life, but more afraid of their lives completely Was occupied, so we are still friends. Undeniably, the relationship between men and women, really good.Friends can be a step, if not further, let us become friends from the old knowledge, and then met but in the past have known people; friends can be a bumper to maintain the safety of each other in the absence of the car before you Collision damage and loss of money are reduced to a minimum; friends can be a network of contacts, even if not with the friend Xiuchengguo, you still have the opportunity to fall in love with friends; friends can be a family, you can get help to accompany, but not immediately Friends can be an excuse to hide their disloyal nature; friends are spare tire, in the absence of quasi-lovers in the chat comfort loneliness; do not forget, friends can be a source of income, but also often have to pay,Of course, the most important thing is a friend is a springboard to steal his trust, to run his habits, to capture his heart against, naturally, from friends cleverly turned into a lover.No matter how men and women in the world define the difference between friends and lovers, I always feel that you can return to the structure of the body surface, the design of eachorgan as well as the senses of the message, is to strengthen your heart for these two roles different cognitive,Boundary is sex. The nature of the switch a start, the object becomes a lover of the possibility of gradually increased, Brokeback Mountain two good friends is not the beginning of it, but for two in the mountains alone, but for a cold night, the most important , But for them to start to see the right eye, I believe that even if the battlefield has a life and death with the robe of friendship, if there is no intention of sex, or will not let the two men hold together to see the World Cup.In the twinkling of an eye, Valentine's Day has come, this is a courageous confession day, so that we can finally out of ambiguous, from a friend into a lover, called the other opponents of the world died of this heart; People, this is also a fear of the days to avoid, because love is a big hat, it will cover your eyes, and even hinder your breathing, let us continue to maintain a good friend relationship, not More healthy.Perhaps, like the Wizard of Oz in the revelation, we racked our brains to pursue wisdom, heart and courage, the pursuit of life is not satisfied, in the end we are lovers or friends, in fact, the real answer has long been worn on our feet.阿迪达斯英文广告词范文篇6Nba for us to explain what is the overall basketball, what is tactical literacy, what will never give up ... 0.8 seconds! 1 second!3 seconds! This time can do? I did not know how to answer, nowI know . It can change the fate of a team! In the nba not to give up the last second! This is the insistence that this is the nba! Apply the ad is Li Ning, everything is possible! Jordan said, I have failed again and again , Which is why I can be successful. Every failure and shooting is not, let Jordan go further. Jordan has beenable to have a successful career, and become the king of the league, his ability is from every failure and missed shots after the positive efforts, of course, mistakes are not terrible, but it is important to learn to make mistakes The lesson, let oneself grow. Basketball is not a person's basketball, he is by the common efforts of five people, unity is very important.Basketball is a collective movement, only with all the players together, in order to play very good results. Only in teammates on the basis of help, individuals can play wonderful, individual and group complement each other, inseparable. In nba, now more and more attention to the cooperation of the players. Although, in the nba to advocate individuality publicity, to promote individual heroism, but with their unity and cooperation is not contradictory. A player can become a star, they are very clear, the performance of individual ability and team members are inseparable from the close. They are often borrowed teammates to fully demonstrate the power of their own personal ability. Basketball is a pay attention to, no close cooperation with the players, is unable to strike the ball, it is impossible to win the game. In any one team, we should also have to nba players as a strong team spirit. Teamwork can not only overcome many problems that individuals can not solve, but also enhance our individual ability to make the most of their potential in teamwork.The spirit of solidarity and cooperation is the foundation of all business success. US state activist Webster, once said a famous words:People together can make a single person can not make the cause; wisdom, hands, strength together, almost universal.。
阿迪达斯公司简介英语PPT课件
CONTENTS
目录
01 公司介绍
02
03
04
产品及服务
文化及荣誉 规划及未来
01
公司介绍
公司概述 发展历程 分支机构 团队介绍 业务介绍
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阿迪达斯
adidas 创办人Adi Dassler 本人不但是一位技术高超的制鞋家，同时也 是一位喜好运动的运动家，他的梦想就是「为运动家们设计制作出最合适 的运动鞋」。在这个理念下，Adi Dassler于1920年设计出第一双运动鞋 ，由于他不断的研发，使他所设计的运动鞋获得许多顶尖选手的喜爱，不 仅在奥林匹克运动会中大放异彩，并从此在运动场上立下金牌口碑。在各 界的肯定下，Adi Dassler于1948年创立了adidas品牌，并将他多年来制 鞋经验中，得到利用鞋侧三条线能使运动鞋更契合运动员脚型的发现融入 设计的新鞋中，于是adidas品牌第一双有三条线造型的运动鞋便在1949 年呈现在世人面前。从此，人们便不断在运动场上见到「胜利的三条线」 所创下的胜利画面。 特别是在世界足坛上，adidas所受的支持度更是没有任何一家运动用 品厂商可以比拟的。尤其当adidas发表了第一双钉鞋后，更是受到顶尖足 球员的支持与喜爱，由1974年于西德所举办的世界杯足球赛中，80%以 上的出场球员都选用了adidas的足球鞋便可得知当时adidas在世界足坛 的威力。而在1998年的法国世界杯足球赛中，地主法国队更是凭借adida 足球鞋优越的性能，发挥了超水平的实力，击败群雄勇夺冠军，法国足球明 星Zidane更荣获1998年世界足球先生头衔，再次证明adidas「胜利的三条
国家队 尼日利亚国家足球队，中国香港足球代表队 ， 中国国家足球队，拉脱维亚国家足球队，列支敦士登国家足球队 ，丹麦国家足球队，卢森堡国家足球队，罗马尼亚国家足球队， 匈牙利国家足球队，希腊国家足球队，芬兰国家足球队， 特立尼达和多巴哥国家足球队，日本国家足球队， 西班牙国家足球队，阿根廷国家足球队，法国国家足球队， 德国国家足球队，俄罗斯国家足球队，南非国家队，巴拉圭国家队 墨西哥国家队，委内瑞拉国家队，乌克兰国家队，古巴国家队
阿迪达斯品牌介绍.ppt 终稿
130210105 邬敏雷
impossible is nothing
品牌历史
阿迪达斯（adidas）是德国 运动用品制造商，阿迪达斯 AG的成员公司。 由创办人阿道夫·阿迪·达 斯勒（Adolf Adi Dassler） 命名。 1920年创制了第一双训练用 运动鞋。 1948年adidas品牌正式注册。
阿迪达斯生产大量各式各样的高品质的运 动鞋，最终在20世纪60年代，成为全世界 所有著名赛事的首要运动鞋供应商。
虎牌
ห้องสมุดไป่ตู้
1964年，耐克公司创始人菲尔奈特与比尔〃鲍尔曼，通过在美国销售 价格远低于阿迪达斯田径鞋的日本虎牌仿制鞋为当时的蓝带体育公司 （耐克公司前身）打开市场。当时一双虎牌鞋的价格是3.69美元，加 上其他费用后，成本价格为4.06美元，其6.95美元的销售价格远远低 于同期阿迪达斯田径鞋。
整合营销策略
阿迪达斯
阿迪达斯根据中国的市场情况，在 品牌构建方面进行系列创新，将所 有的产品根据目标消费者的不同需 求，将阿迪达斯品牌分成三大系列， 包括阿迪达斯运动表现系列，运动 传统系列，运动时尚系列。 这样划分不仅彰显了自己的实力， 而且从根本上改变传统的体育用品 公司按服装和鞋类划分的方法，最 重要的是满足了不同消费者的需求， 为进一步扩大市场占有率提供了有 利的武器。
阿迪达斯NEO
品牌标志
阿迪达斯 标志含义 阿迪达斯三条纹标志 阿迪达斯三条纹标志是由 阿迪达斯的创办人阿迪· 达 斯勒设计的，三条纹的阿 迪达斯标志代表山区，指 出实现挑战、成就未来和 不断达成目标的愿望。
阿迪达斯经典
定位高端的 Y-3
•
Y-3，这个由世界顶级设计师山本耀司（YohjiYamamoto） 担任创意总监与adidas合作的全新品牌正式于2006春夏进入 中国。品牌的Y代表YohjiYamamoto，而3则代表adidas三条 线的logo。创意总监山本耀司将其个人品牌的简洁、极具设 计感的风格融入Y-3，完美地给我们展现一个高档时尚的运 动品牌形象。朴实与冷静是Y-3的基本形象概念。Y-3的时尚 本质是运动的，从品牌上市后引起的全球抢购，亚洲更是面 临严重缺货的盛况，可以说Y-3已经开启新的时尚主义。
品牌简介
品牌简介阿迪达斯阿迪达斯（adidas）是德国运动用品制造商，阿迪达斯AG的成员公司。
以其创办人阿道夫·达斯勒（Adolf Adi Dassler）命名，在1920年于接近纽伦堡的黑措根奥拉赫开始生产鞋类产品。
1949年8月18日以adidas AG名字登记。
今日，adidas依然秉持阿迪·达斯勒完美制鞋的理念，不断的与世界级的顶尖运动家与教练交换心得与需求，经过一连串反覆的测试与考验，发展出符合人体工学的各项产品，不但能帮助各类专业运动家们提升运动表现、更能满足一般市场消费者对高品质运动商品的需求。
近年来，adidas不仅在设计上、功能上有新突破，代表性的三条线设计概念亦在流行趋势中掀起另一股风潮，席卷时下的年轻新世代形成流行新风格，带领全球运动商品迈向更多元化的远景。
产品类别球类和田径运动服饰、瑜伽服饰、运动配饰（腕表、眼镜等）、鞋类、男士香水和护肤品。
2009年12月9日，阿迪达斯和迪士尼共同宣布，双方将携手推出全新婴儿及童装系列产品。
旗下品牌阿迪达斯经典三叶草（adidas classic三叶草）三叶草从1972年开始成为阿迪达斯的标志，当时所有阿迪达斯产品都使用这一标志。
三叶草的形状如同地球立体三维的平面展开，很像一张世界地图，它象征着三条纹延伸至全世界。
但从1996年开始，三叶草标志被专门使用于经典系列Original产品。
经典系列是选择阿迪达斯历史上最好的产品作为蓝本，在对其面料和款式进行略微修改之后重新发布的。
整个系列更趋时尚化，产品包括鞋、服装及包袋等附件。
复古系列Adicolor是阿迪达斯的复古产品系列，adicolor系列于1983年首次发布时，每双鞋都附有一套6种不同颜色的彩色水笔，以帮助人们在纯白色的鞋款上实现无拘无束的创作，创作出一双专署的个性球鞋。
这在当时造成极大震动和反响，也成为最早的个人化概念始祖（Customization).今年阿迪达斯将再推出这个系列产品，在adicolor 2006白色系列中不仅拥有许多adidas Originals旗下的标志性的经典款式，还配有各种不同的个性化演绎工具，从水彩笔到喷漆罐到各色鞋带和可换式三条纹……这使得每位消费者都能充分发挥个人创意，创造出拥有个人风格的产品。
解析阿迪达斯新广告语魔力
解析阿迪达斯新广告语魔力2022年3月16日，阿迪达斯开始启用的新广告语--adidas Is All In，它翻译成中文是阿迪达斯全倾全力.此广告制作花费耗大，国外媒体猜测它为此耗资近1亿美元。
所以，大家一直认为这是阿迪达斯在全球范围内启动的一场据称是该品牌有史以来最昂贵的营销运动。
阿迪达斯此次大规模的广告启动，把音乐、艺术元素和时尚明星们拉了进来，试图全面攻占年轻人市场，以超越耐克。
在北京最重要的商业区如西单、三里屯等地，极富煽动性的Adidas Is All In 巨大视频和巨幅海报已经全面铺开。
作品一向异想天开的鬼才设计师Jeremy Scott、歌手陈奕迅、演唱《I Kisseda Girl》的超人气歌手凯蒂派瑞（Katy Perry）还有模特Angelababy都成了阿迪达斯的新形象代言人。
阿迪达斯选用的这些看起来和体育毫无关联的代言人，被如果你正从事所爱的事业，就请全倾全力的概念联系在一起。
这也是它修补此前形象分裂的良机，阿迪达斯的三条产品线分：运动表现系列（adidas Sport Performance）、运动经典系列（adidas Originals）、运动时尚系列（Y-3，adidasSLVR，adidas NEO Label）中，终于有了统一命题。
阿迪达斯丰富了以往的体育明星组合，比如足球明星贝克汉姆、梅西和NBA明星DerrickRose，加入了流行音乐和潮人的元素，这意味着原本就代表着街头和时尚精神的运动经典和运动时尚产品线将会在它未来的销售中占据越来越重要的位置。
阿迪达斯中国刚从北京奥运会后的存货危机中缓过气来，急需新的营收增长的刺激。
虽然运动时尚和运动经典系列的销售规模整体上要小于传统的运动表现系列，但增长速度却快于后者-这成为它未来在中国市场的主攻方向。
在这里它会遇到在2022年启用了新品牌形象的李宁公司，后者的新标语是Make the Change.这位三四线城市的主导者正希望从阿迪达斯和耐克那里抢走一部分大城市里追求时尚的年轻人。
阿迪达斯ppt(英文版)
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In 1972, adidas debuts trefoil brand being put into use Adidas has announced the first pair of spiked shoes especially,be hit by from 1974 in the Football World Cup held by West Germany France football star Zidane gains world football Sir in 1998 title in glory more , the authority who testifies three line of adidas victory' once again swear to last always so far.
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Brand product range
Adidas currently has three series: sport performance (three stripes), the movement of the traditional series of originals (clover) and sports fashion series style (divided into three subbrands: Y-3, SLVR, Adidas). the adidas the style with adidas Performance, adidas originals series tied one of the three series of part of the world-renowned sports goods Co., Ltd. Adidas Group, the style the adidas series in China, also known as Adidas lifestyle series, its style of the 2012-4-19 View / Header Footer product compliesandwith the
世界名牌英语简介
• 1913年，Prada在意大利米兰的市中心创办了首 家精品店，创始人Mario· Prada（马里奥· 普拉达） 所设计的时尚而品质卓越的手袋、旅行箱、皮质 配件及化妆箱等系列产品，得到了来自皇室和上 流社会的宠爱和追捧。今天，这家仍然备受青睐 的精品店依然在意大利上层社会拥有极高的声誉 与名望，Prada产品所体现的价值一直被视为日 常生活中的非凡享受。
• Prada is an Italian fashion brand that produces high-end luxury goods for men and women. It was started in 1913 by the Prada brothers Mario and Martino. They opened a leather goods store in Milan, Italy, specializing in handbags, suitcases and trunks（大衣箱）. The company took off in 1979 when Mario Prada‟s granddaughter Miuccia took over the company and moved from travelling trunks to fashion goods. She opened stores in fashionable areas all across Europe. In 1985, she released the iconic（图标的） Prada handbag and the brand became a status（身份，地位，情形） symbol. Four years later, she released her first collection of clothes and the company was a global success. Prada became a household（家喻户晓的） name for richer business people. Its success relies on the simplicity and functionality of its products. Miuccia often called her designs “uniforms” for women.
介绍阿迪达斯品牌的英语作文80词
介绍阿迪达斯品牌的英语作文80词Adidas - A Legendary Brand Redefining Athletic ExcellenceAdidas is a name that has become synonymous with athletic prowess and fashion-forward style. As one of the world's most recognizable and influential sportswear brands, Adidas has a rich history that spans over 70 years, marked by innovation, resilience, and a relentless pursuit of excellence.The roots of Adidas can be traced back to 1949, when German entrepreneur Adi Dassler founded the company in the small town of Herzogenaurach, Germany. Dassler's vision was to create athletic footwear that would provide unparalleled comfort, support, and performance for athletes of all levels. With a deep understanding of the needs of active individuals and a keen eye for design, Dassler set out to revolutionize the sportswear industry.One of the defining moments in Adidas' early history was the development of the brand's iconic three-stripe logo. Initially, the three stripes were used as a means of providing additional supportand stability to the shoes, but they quickly became a recognizable symbol of the brand's commitment to quality and innovation. As Adidas' reputation grew, the three-stripe design evolved into a powerful visual representation of the brand's identity, becoming one of the most instantly recognizable logos in the world.Throughout the decades, Adidas has consistently pushed the boundaries of what is possible in the world of athletic apparel and equipment. The brand's commitment to research and development has led to the creation of groundbreaking technologies that have redefined the performance capabilities of athletes across a wide range of sports.One such example is the Boost technology, introduced in 2013. Boost is a revolutionary midsole material that provides unparalleled energy return and cushioning, offering runners and athletes a more responsive and comfortable experience. The success of Boost has been a testament to Adidas' dedication to innovation, as the technology has become a hallmark of many of the brand's most popular shoe models.In addition to its technological advancements, Adidas has also been at the forefront of stylistic trends in the sportswear industry. The brand's design team has consistently demonstrated a keen understanding of shifting consumer preferences, creating collectionsthat seamlessly blend athletic performance with contemporary fashion. From the iconic Stan Smith sneakers to the trendy Yeezy line, Adidas has proven its ability to captivate both the athletic and the fashion-conscious consumer.Adidas' influence extends far beyond the realm of sportswear. The brand has also made significant contributions to the world of sports itself, through partnerships with some of the most iconic athletes, teams, and events in history. From sponsoring legendary football (soccer) clubs like Real Madrid and Manchester United, to outfitting Olympic athletes and supporting major sporting events, Adidas has become an integral part of the global sports landscape.One of the brand's most notable partnerships is with the FIFA World Cup. Adidas has been the official match ball supplier for the FIFA World Cup since 1970, and the brand's influence on the tournament is undeniable. The Adidas World Cup balls have become highly collectible items, with each design reflecting the unique character and spirit of the host country.Adidas' commitment to sports extends beyond the professional realm, as the brand has also been a strong supporter of grassroots and community-based initiatives. Through programs like Grameenphone, Adidas has provided resources and opportunities for underprivileged youth to engage in sports, fostering a sense ofempowerment and camaraderie.In recent years, Adidas has also taken a more prominent stance on social and environmental issues, demonstrating its willingness to use its global influence to drive positive change. The brand has pledged to use only recycled polyester in its products by 2024, and has partnered with organizations like Parley for the Oceans to develop eco-friendly materials and reduce plastic waste.As Adidas continues to evolve and adapt to the changing landscape of the sportswear industry, one thing remains constant: the brand's unwavering commitment to excellence. Whether it's through cutting-edge technologies, innovative design, or strategic partnerships, Adidas has consistently proven its ability to lead the charge in the world of athletic apparel and equipment.Looking ahead, it is clear that Adidas will continue to be a dominant force in the industry, inspiring athletes and fashionistas alike with its unwavering dedication to redefining the boundaries of what is possible. As the brand celebrates its rich history and looks towards a future filled with endless possibilities, one thing is certain: Adidas will undoubtedly remain a symbol of athletic prowess, style, and the relentless pursuit of greatness.。
阿迪达斯品牌的来历
阿迪达斯品牌的来历“impossible is nothing” 是Adidas的一句广告词，如果直译的话，可以解释为没有什么不可能。
众所周知，阿迪达斯是当今世界著名的体育品牌之一，与耐克、锐步等品牌占据了全球体育用品消费的主要市场份额。
阿迪达斯从1920年创立以来（“ADIDAS”商标注册于1948年阿迪达斯公司初创时，虽然还只是一个作坊式的小企业，但其眼光已瞄准了世界大市场。
所以，在公司发展早期，阿迪达斯就将产品技术创新作为开拓市场、提高品牌知名度的动力。
“功能第一”，“给运动员最好的”是公司品牌发展的原则。
阿迪达斯的创始人阿迪·达斯勒不但是位田径运动员和体育爱好者，也是位推崇工艺、品质和热衷于创新的企业家和发明家，阿迪达斯运动鞋制作工艺中的许多技术突破都是由他实现的，他先后共获得700项的专利。
同时，阿迪·达斯勒也是世界运动鞋制作领域的开先河者。
1920年，阿迪就发明了世界上第一双训练用运动鞋，在他领导下的阿迪达斯诞生了世界上第一双冰鞋和胶铸足球钉鞋。
阿迪达斯研制的旋入型钉鞋是个非常革命性的创新，人们甚至认为它为德国足球队1954年获得世界杯立下了汗马功劳。
阿迪达斯品牌扬名世界始于1936年在其本土德国柏林举行的奥运会上。
此届奥运会前夕，阿迪找到极为希望夺冠的美国短跑运动员杰西·欧文斯，并向他保证钉鞋对其比赛肯定大有帮助，但当时被欧文斯拒绝了。
于是阿迪又建议他可以在赛前训练中试穿。
结果，使用效果使欧文斯如获至宝，并在正式比赛中使用了阿迪达斯的钉鞋，结果他连夺四枚金牌震惊了世界。
虽然欧文斯本身的实力是毋庸置疑的，但他毕竟在众多跑鞋中选择了阿迪达斯跑鞋参赛。
欧文斯的成绩令观众席上的阿道夫·希特勒大为光火，由于全世界对纳粹德国的一致痛恨，拍摄了欧文斯穿着阿迪达斯运动鞋的夺冠照片在世界各国广为流传。
在确立世界知名体育用品品牌之后，阿迪达斯的品牌发展仍与技术革新保持着紧密的联系。
阿迪达斯品牌介绍分析
历史中的悲惨命运
上世纪80年代前，阿迪达斯体育用品在消费者 心目中具有非凡的品牌地位，一项当时的调查 曾分析：一半以上的美国人均穿过阿迪达斯的 运动鞋，穿阿迪达斯参加纽约马拉松比赛的选 手从1970年的150人增加到1979年的5000人。然 而进入80年代后，阿迪达斯忽视了慢跑运动在 美国这个全球最大的运动产品市场的兴起，金 字塔底的那部分消费者参加跑步活动的人数激 增，阿迪达斯错失良机，让运动新秀耐克抓住 时机，最终大获成功。
价值。此外，阿迪达斯体育用品的营销计划仍沿用70年代的模式，
而耐克已经创造和革新了许多使用的方法。阿迪达斯出现了品牌
问题是不奇怪的，尤其是年轻人认为阿迪达斯非常保守，虽然好
用，但不时髦。
在此期间，耐克开始成为行业的主导者，市场占有率为33%，两年 后达到50%。与耐克相反是，阿迪达斯的市场占有率急速下降。当 然，阿迪达斯在此时的衰退，还有来自于其内部管理的不足。 1978年阿迪达斯勒去世后，阿迪达斯失去技术创新的主要动力， 1985年霍斯特达斯勒的离世又使阿迪达斯失去了一位具有品牌远 见的品牌管理者，阿迪达斯品牌开始动摇。1989年，公司卖给一 位备受争议的法国人——伯纳德塔皮尔。塔皮尔的政治抱负超过 他的商业兴趣。3年后，当他发现自己身陷财务困境时，他把阿迪 达斯的控制权出让给了法国的一家银行财团。
18%。同时耐克在欧洲的销量上升了38%，阿迪达斯则下降了差不
多20%，公司损失一亿美元，一直到1993年后才略有改善。
阿迪达斯经典三叶草 （adidas classic 三叶草）
三叶草从1972年开始成为阿迪达斯的标志，当时所有阿迪达斯产品都使 用这一标志。三叶草的形状如同地球立体三维的平面展开，很像一张世 界地图，它象征着三条纹延伸至全世界。但从1996年开始，三叶草标志 被专门使用于经典系列Original产品。经典系列是选择阿迪达斯历史上 最好的产品作为蓝本，在对其面料和款式进行略微修改之后重新发布的。 整个系列更趋时尚化，产品包括鞋、服装及包袋等附件。 也许是 因为每一款经典系列都有一个独特的故事吧，在人们看来经典系列永远 是如此的具有内涵，永远洋溢着新鲜活力和时尚的气息。2002年秋季， 阿迪达斯经典系列首次在中国限量发行。从鞋、服装到配件，每一款都 是设计中的精品，让追逐潮流的人们爱不释手。
企业介绍模板(阿迪达斯)
阿迪达斯营销市场环境分析
（一）宏观环境因素分析 （二）微观环境因素分析 （三）SWOT分析
宏
（1）经济环境
观
环
境
（2）技术环境
Adidas的创始者，阿迪·达斯勒先生，是一 位拥有运动员身份和鞋匠技术的德国人。因为他能 充分了解运动员的需要，人有精巧的手艺和发明天 才；所以在他一生中，发明了七百多种与运动有关 的专利产品，进而创造了adidas的运动用品王国。
•
大事记：
• 1920年：阿迪· 达斯勒先生创制了第一双训练用运动鞋。 • 1948年：adidas牌子正式注册。 • 1949年：三条纹标志问世。 • 1970年：“Telstar”成为世界杯足球赛首次指定用球 • 1972年：三叶草标志问世。 • 1979年：全球最畅销的足球鞋"Copa Mundial"上市 • 1985年：Aps"吸震跑鞋问世 • 1988年：adidas革命性的"Torsion"系统出现 • 1991年：推出Equipment专业运动鞋系列及运动服装新系列。 • 1993年：adidas发明"TubularTechnology" • 1994年：推出革命性的新产品"Predator"足球鞋 • 1996年："FeetYouWear"运动鞋上市 • /adidas_.html
五、我们的思考
发展优势：
1、Adidas具有品牌优势 2、产品质量高，受顾客信赖 3、产品种类多，扩大了市场面
仍存问题：
1、产品价位偏高，未兼顾低端市 场 2、服装缺乏一定时尚元素的应用 3、仿冒现象依然严重
• 我们的建议：
• 在一定地域设折扣店，吸引低端消 费者 • 加强时尚与运动的结合 • 增强品牌维护，让专卖深入人心
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1949 three stripes 1949三条纹标志问世。 Telstar 1970 “to be designated as the football World Cup for the first time a ball
1970Telstar”成为世界杯足球赛首次指定用球
1985
1988
1988 adidas revolutionary "Torsion" system
1991 launch new series Equipment professional trainers and sportswear
1991 推出Equipment专业运动鞋系列及运动服装新系列。 adidas革命性的"Torsion"系统出现
1997
•
2000 shout out "nothing is impossible, impossible is nothing" slogan, successful creation of popular new topic
2000 2002
宣布合并以销售滑雪、高尔夫装备而闻名于世的赛拉蒙公司。
adidas classic 经典三叶草 adidas Original
阿迪达斯经典重要产品或科技的大事纪:Adidas important product or technology event age: • Training in 1920 Mr Adidas created the first pair of sneakers. 1920阿迪达斯勒先生创制了第一双训练用运动鞋。 1948 adidas brand officially registered
Aps"吸震跑鞋问世
•
阿迪达斯重要产品或科技的大事纪:Adidas important product or technology
event age: "TubularTechnology" was invented in 1993 adidas
•
•
• 1993 adidas发明"TubularTechnology"
推出“adidas 1”电脑芯片智能跑鞋
阿迪达斯（adidas）广告语
• “Impossible is Nothing”没有不可能 • • • • • • • 5ive 广告 加内特:You are fooled(你被耍了 ) 麦迪:Everytime i dunk(每当我扣篮) 阿里纳斯:Drop 30 40(砍下30.40分) 邓肯:They fooled you(你还真以为) 加内特:Cause you believe that was about me(那是我一个人干的) 比卢普斯:But i believe(不过说真的)
•
• •
2005 Reebok company merger movement the manufacturer. Launch "adidas 1.1" 2006 upgrade computer chip intelligent running shoes, basketball shoes
2006 推出“adidas 1.1”升级版电脑芯片智能跑鞋、篮球鞋。 兼并运动厂商Reebok公司。
• •
2002 launched "a3" series of basketball shoes, running shoes. Launch "adidas 1" 2004 computer chips smart shoes
2004
2005 推出“a3”系列篮球鞋、跑鞋。
喊出"没有不可能"（impossible is nothing）口号，成功的创造流行新话题
product
Adidas products from shoes and clothing to accessories involving a wide range, and mainly for the youth market, men and women, and attack a single area. 阿迪产品从鞋子、服饰到配件涉及面广，且主要 针对年轻人市场，男女兼攻，单一个区。
1972 clover logo
1972三叶草标志问世。
1979 the world's most popular football shoes "Copa Mundial" listed
1979 全球最畅销的足球鞋"Copa Mundial"上市 •
•
1985 the Aps "shock absorption running shoes
1994 launched a revolutionary new product "Predator" football shoes
1994推出革命性的新产品"Predator"足球鞋
1996 "FeetYouWear" sneakers
1996 "FeetYouWear"运动鞋上市
1997 announced a merger with skiing, golf equipment sales is famous for its "ramon company
THE PRODUCT OF “ADIDAS”
the adidas founder of Mr. Adolf Dassler (Adolf Adi Dassler) adidas的创始者，阿道夫· 达斯勒 （Adolf Adi Dassler）先生
Mr. Dassler in 1920, hand-crafted sports shoes, after world athletes often wearing Mr. Dassler manufacture of sports shoes in winning the Olympics, his fame gradually in the international sporting loud up. 达斯勒先生在1920年开始手工制作运动鞋，之后，由于世界各国运动员每 每穿着达斯勒先生制造的运动鞋在奥运会中获得殊荣，他的名气也因此渐渐 地在国际体坛响亮了起来。