体验商务英语第二册Unit 10 conflict

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体验商务英语(第二版)课件第2册案例Dear Sirs or Madams

Dear Sirs or Madams:I am writing to invite you to attend this year’s conference, which will be held in Prague, Czech Republic, 21 – 24 November, 2008. The chief executive and the senior managers from the head office and the overseas sales managers will attend the conference. The purpose of the conference is, first of all, to enable the managers to know each other better. In addition, we would like to take this opportunity to thank you for your hard work. Most important of all, however, we will at the conference discuss how we can improve our products and services in the future.The venue we have chosen for this year’s conference is Hotel Moda. It is a 4-star hotel located about half an hour by underground to the city center. The hotel facilities are excellent with spacious bedrooms, a large swimming pool, sauna and Jacuzzi. Moreover, during the conference, we will arrange various activities for the participants, such as guided city tours, cultural tours, sightseeing and opera. I hope you will all be able to enjoy yourselves during the conference.The conference will commence on Saturday morning, 22 November. All the participants are required to arrive by Friday evening, 21 November, and leave by noon of Monday, 24 November. I sincerely wish that you can all attend this year’s conference and I look forward to meeting you in Prague.Sincerely yours,(226 words)。

体验商务英语(market leader) 第二册Unit 2 Selling online

Keep a paper trail. Print and save records of your online transactions, including the product description and price, the online receipt, and copies of every email you send or receive from the seller. Read your credit card statements as you receive them and be on the lookout for unauthorized charges.
Online shopping
tips
Know who you’re dealing with. Anyone can set up shop online under almost any name. Confirm the online seller’s physical address and phone number in case you have questions or problems. If you get an email or pop-up message while you’re browsing that asks for financial information, don’t reply or click on the link in the message. Legitimate companies don’t ask for this information via email.
Listening
Selling online
A Listen to the first part of the interview

商务英语综合教程第二册Unit 10 Electronic Commerce_OK

➢Electronic Funds Transfer EFT 电子资金转帐
➢supply chain management 供应连锁管理
➢Electronic Data Interchange (EDI) 电子数据交换(EDI) EDI，是两个组织之间结构化商业数据(如订单、发票和货运通知单等)的电子交换，通常在供应商和客户之间发生。例如，EDI可以基于记录级使用户能用自己的计算机向供应商的计算机发出货物订单。
• Business-to-Business (B2B)
• Business-to-Consumer (B2C)
• Business-to-Employee (B2E)
• Business-to-Government (B2G) (also known as
Business to Administration or B2A)
Unit 10 Electronic Commerce
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Warm-up Activities
Background Information
Text Analysis
Extended Activities
Writing
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Warm-up Activities
• I. Pair works • What do you know about Online shopping? Have you ever tried it? Talk about it with your partne
time and unnecessary formal
ities. That's why e-commerc
e is preferable to traditional

体验商务英语(第二版)课件第2册案例unit 10 Dialogue practice

A: Mr. Johnson. Can I have a word with you?B: Oh, Bill. Sure. Come in, please. What is it?A: The workers said that the company had stopped subsidizing the drinks and meals in the company restaurant and had thus resulted in a 50% price increase. The workers are not very happy about it. We want the company to resume the subsidies immediately.B: Look, Bill. You’ve got to understand that the company is having a hard time right now. We have to reduce the costs, or the staff’s salaries will be affected.A: But, according to the contract we signed when we started working here, the subsidized restaurant is part of the terms and conditions of work. I don’t think the workers can accept that. B: I know that, Bill. But things are changing. It is just for the benefits of the company. We have made careful investigations before we make the decision. As far as I know, our staff restaurant is still offering good value for money. In spite of the cuts in subsidies, prices in our restaurant are still similar to those in other companies in the area.A: But I think that the management should have fully consulted the workers before getting the price increase into effect.B: Perhaps this is what we have neglected. Look, Bill. I’ll report what we have just discussed to the Board of Directors and get back to you as soon as possible. Is that all right?A: All right. Thank you, Mr. Johnson. See you.B: See you. Bill.。

大学英语精读文本第2册UNIT 10

UNIT 10TEXTAre we too quick to blame and slow to praise? It seems we are.Profits of PraiseIt was the end of my exhausting first day as waitress in a busy New York restaurant. My cap had gone awry, my apron was stained, my feet ached. The loaded trays I carried felt heavier and heavier. Weary and discouraged, I didn't seem able to do anything right. As I made out a complicated check for a family with several children who had changed their ice-cream order a dozen times, I was ready to quit.Then the father smiled at me as he handed me my tip. "Well done," he said. "You've looked after us really well."Suddenly my tiredness vanished. I smiled back, and later, when the manager asked me how I'd liked my first day, I said, "Fine!" Those few words of praise had changed everything.Praise is like sunlight to the human spirit; we cannot flower and grow without it. And yet, while most of us are only too ready to apply to others the cold wind of criticism, we are somehow reluctant to give our fellows the warm sunshine of praise.Why - when one word can bring such pleasure? A friend of mine who travels widely always tries to learn a little of the language of any place she visits. She's not much of a linguist, but she does know how to say one word - "beautiful" - in several languages. She can use it to a mother holding her baby, or to lonely salesman fishing out pictures of his family. The ability has earned her friends all over the world.It's strange how chary we are about praising. Perhaps it's because few of us know how to accept compliments gracefully. Instead, we are embarrassed and shrug off the words we are really so glad to hear. Because of this defensive reaction, direct compliments are surprisingly difficult to give. That is why some of the most valued pats on the back are those which come to us indirectly, in a letter or passed on by a friend. When one thinks of the speed with which spiteful remarks are conveyed, it seems a pity that there isn't more effort to relay pleasing and flattering comments.It's especially rewarding to give praise in areas in which effort generally goes unnoticed or unmentioned. An artist gets complimented for a glorious picture, a cook for a perfect meal. But do you ever tell you laundry manager how pleased you are when the shirts are done just right? Do you ever praise your paper boy for getting the paper to you on time 365 days a year?Praise is particularly appreciated by those doing routine jobs: gas-station attendants, waitresses - even housewives. Do you ever go into a house and say, "What a tidy room"? Hardly anybody does. That's why housework is considered such a dreary grind. Comment is often made about activities which are relatively easy and satisfying, like arranging flowers; but not about jobs which are hard and dirty, like scrubbing floors. Shakespeare said, "Our praises are our wages." Since so often praise is the only wage a housewife receives, surely she of all people should get her measure.Mothers know instinctively that for children an ounce of praise is worth a pound of scolding. Still, we're not always as perceptive as we might be about applying the rule. One day I wascriticizing my children for squabbling. "Can you never play peacefully?" I shouted. Susanna looked at me quizzically. "Of course we can," she said. "But you don't notice us when we do."Teachers agree about the value of praise. One teacher writes that instead of drowning students' compositions in critical red ink, the teacher will get far more constructive results by finding one or two things which have been done better than last time, and commenting favorably on them. "I believe that a student knows when he has handed in something above his usual standard," writes the teacher, "and that he waits hungrily for a brief comment in the margin to show him that the teacher is aware of it, too."Behavioral scientists have done countless experiments to prove that any human being tends to repeat an act which has been immediately followed by a pleasant result. In one such experiment, a number of schoolchildren were divided into three groups and given arithmetic tests daily for five days. One group was consistently praised for its previous performance; another group was criticized; the third was ignored.Not surprisingly, those who were praised improved dramatically. Those who were criticized improved also, bus not so much. And the scores of the children who were ignored hardly improved at all. Interestingly the brightest children were helped just as much by criticism as by praise, but the less able children reacted badly to criticism, needed praise the most. Yet the latter are the very youngsters who, in most schools, fail to get the pat on the back.To give praise costs the giver nothing but a moment's thought and a moment's effort - perhaps a quick phone call to pass on a compliment, or five minutes spent writing an appreciative letter. It is such a small investment - and yet consider the results it may produce. "I can live for two months on a good compliment," said Mark Twain.So, let's be alert to the small excellences around us - and comment on them. We will not only bring joy into other people's lives, but also, very often, added happiness into out own.NEW WORDSprofitn. advantage or good obtained from sth... money gained in business 益处；利润exhaustvt. tire out 使筋疲力尽waitressn. woman waiterawrya. with a turn to one side 歪；斜apronn. 围裙stainvt. make dirty marks on 玷污loadvt. put a full amount of things on or in (sth.) 装满trayn. 托盘wearya. very tired 厌倦的，厌烦的discouragevt. cause to lose courage or confidence 使泄气，使灰心ice-creamn. 冰淇淋dozenn. twelve （一）打quitv. stop (doing sth.) and leave 离（职），不干sunlightn. light of the sun; sunshinehumana. of or concerning peopleapplyvt. 运用，实施applicationn.somehowad. for some reacon or other; in some way or other 不知怎么地，以某种方式reluctanta. unwilling 不情愿的；勉强的sunshinen. light of the sunlinguistn. person who is good at foreign languages; person who studies the science of language 通晓数国语言的人；语言学家salesmann. man whose work is selling a company's goods to businesses, homes, etc. 推销员earnvt. get in return for work or as a reward for one's qualities, etc. 挣得，赢得charya. careful; cautious 谨慎小心的complimentn. praise 赞美（话）vt. praise 赞美gracefullyad. 大大方方地；优美地gracefula.embarrassvt. make awkward or ashamed 使尴尬defensivea. 防御surprisinglyas. in a surprising manner or degreepatn. tap made with the open hand 轻拍v. tap gently with the open handindirectlyad. in an indirect way 间接地indirecta.spitefula. having or showing ill will 恶意的conveyvt. make (ideas, views, feelings, etc.) know to another person 转达，传达relayvt. 传送；传达flattervt. praise too much; praise insincerely (in order to please) 过奖；谄媚，奉承commentn. opinion, explanation or judgment written or spoken about an event, book, person, state of affairs, etc. 评论vi. make comments (on); give opinionsrewardinga. worthwhile; worth doing; giving a reward to 值得（做）的；报答的rewardvt.generallyad. usually 通常，一般地artistn. person who practises or works in one of the fine arts, esp. painting 画家，艺术家gloriousa. splendid 辉煌的laundryn. 洗衣店appreciatevt. understand and enjoy; be thankful for 欣赏，鉴赏；感谢，感激routinea. not unusual or exciting; regular 常规的，例行的gas-stationn. 加油站attendantn. 服务人员tidya. neatly arranged 整洁的，整齐的houseworkn. work done on taking care of a house 家务劳动drearya. dull and uninteresting 沉闷乏味的grindn. hard uninteresting work 苦差使scrubvt. clean by rubbing hard, esp. with a stiff brush 擦洗wagen. (pl.) 工资，报酬measuren. am adequate or due portion 份儿instinctivelyad. 本能地scoldvt. blame with angry words 申诉，怒骂perceptivea. 感觉灵敏的criticizevt. 批评squabblevi. quarrel, esp. noisily and unreasonably 争吵，口角peacefullyad. in a peaceful manner; quietly 安静地peacefula.quizzicallyad. 嘲弄地；疑惑地drownvt. cover completely with water; cause (sb.) to die by keeping under water 淹没；使（某人）淹死criticala. fault-finding 挑剔的，苛求的constructivea. helping 建设性的favo(u)rablyad. helping 赞成地，称赞地favo(u)rablea.briefa. using a few words; shortmarginn. blank space round the printed or written matter on a page 页边的空白behaviorala. of or relating to behavior 行为的countlessa. too many to be countedarithmeticn. science of numbers 算术consistentlyad. 始终如一地；一贯地consistenta.previousa. coming earlier in time or order 以前的lgnorevt. not to take notice of, pay no attention to 不理,忽视dramaticallyad. strikingly 显著地dramatica.reactvi. respond 反应youngstern. young person, esp. a boyappreciativea. thankful; gratefulinvestmentn. 投资investv.alerta. watchful and keen 警觉的excellencen. an excellent or valuable quality; virtuePHRASRS & EXPRESSIONSmake outwrite out; complete or fill in 开出;填写only toovery 极,非常not much of anot a very good 不十分好的fish outbring out after searching 掏出shrug offdismiss as not deserving attention or as sth. unimportant 耸肩表示对...不屑理睬pat on the backword or gesture of praise or encouragement 赞扬;鼓励pass onconvey (to another) 传递live ondepend upon for support 靠...生活PROPER NAMESJanet Graham珍妮特.格雷厄姆Shakespeare莎士比亚Susanna苏珊娜Mark Twain马克.吐温。

体验商务英语综合教程2 教案

外语系教案第次课学时：授课时间：第周Context: Unit 1Title: IntroductionsThe tone of a business relationship can be set by an initial introduction. It is important to make a good impression right from the first handshake. When meeting businesspeople for the first time, is it better to be formal or informal? If in doubt, advise students to adopt a more formal approach. Here are some points to remember when making business introductions in English-speaking Western countries:a.Introduce businesspeople in order of professional rank –the person of highestauthority is introduced to others in the group in descending order, depending on their professional position.b.When possible, stand up when introductions are being made.c.If clients are present, they should be introduced first.d.The same and title of the person being introduced is followed by the name and titleof the other person.PROCEDURESLesson 1Starting upSs listen to four businesspeople and match the speakers to their business cards. Vocabulary 1: Job titlesSs list word as job titles or departments. Then Ss talk about their jobs or studies. Vocabulary 2: NationalitiesSs match countries and nationalities.Reading: Describing peopleThis reading section can be completed in two parts. Ss can start preparatory work on the article about Phil Knight, the founder and CEO of Nike, and complete Exercise A. Lesson 2Reading: Describing peopleSs complete more detailed comprehension questions about Phil Knight (Exercise B and C). Language focus 1: to beSs are introduced to positive and negative forms of the verb to be.Language focus 2: a/an with jobs; wh- questionsSs look at the use of a/an before vowels and consonants and are introduced to what, who and where question words.Lesson 3Listening: Talking about yourselfSs listen to three people talking about their jobs.Skills: Introducing yourself and othersSs listen to three conversations where people introduce themselves and others. They then practice introductions.Lesson 4Case study: Aloha in HawaiiSs find out information about people at a conference.WritingSs write an e-mail about two people from the conference.第次课学时：授课时间：第周Context: Unit 2Title:Work and leisureIt has never been easy to balance work and leisure. During the late twentieth century the concept of a job for life was largely replaced by the short-term contracts favored by the enterprise culture. Some found themselves with too much free time n their hands when company restructures led to redundancies. Others saw leisure time shrink and working hours increase in exchange for greater financial rewards. The British TUC estimates that, despite European Union legislation, 4 million people in the UK work more than 48 hours per week and 1 in 25 work over 60 hours. It is thought that managers and professional staff work the longest hours.PROCEDURESLesson 1Starting upSs listen to four people talking about what they want from work and make word partnerships.Vocabulary 1: Days, months, datesSs practice days, months and dates and use the prepositions in, at and on with time phrases.Lesson 2Reading: Describing your routineSs read an article about the working day of Michael Dell, Chairman of Dell computers. Language focus 1: Present simpleSs look at the present simple to talk about habits and work routines.Vocabulary 2: Leisure activitiesSs use leisure activities, verbs and time phrases to talk about leisure time.Lesson 3Language focus 2: Adverbs and expressions of frequencySs complete exercises using adverbs and expressions of frequency and listen to three people talking about their typical day.Skills: Talking about work and leisureSs match questions and answers about work and leisure and then listen to a conversation about what Tim does at the weekend. Afterwards they talk about their own work and leisure activities.Lesson 4Case study: Independent Film CompanySs role play an interview between Human Resources and unhappy employees of a film company.WritingSs use the information from the case study to list the working conditions they want to change.第次课学时：授课时间：第周Context: Unit 3Title:ProblemsProblems are a fact of life. So problem-solving is an essential life skill both at home and in the office. Many pressurized managers in the modern business world may benefit from training in conflict resolution to resolve disagreements. It is wise to deal with sensitive matters face-to-face. Irate e-mails and memos often contain sentiments we would modify if speaking to the person directly. Social psychologist Albert Merabian says that words account for seven percent of communication, tone 38 percent and body language 55 percent. These elements are particularly useful in understanding and resolving potential conflict situation but can be lost in cyber communication. PROCEDURESLesson 1Starting upSs match sentences and problems and listen to five phone calls to identify the product and the problem.Vocabulary: AdjectivesSs look at the adjectives and their opposites and use too and enough.Lesson 2Reading: Dealing with problems at workFour people answer the question: ‘What are the biggest problems facing your company?’Language focus 1: Present simple: negatives and questionsSs match questions and answers, make negative sentences and practice the question forms in a role play.Lesson 3Language focus 2: have gotSs look at the use of have got, haven’t got and Have you got? To talk about possession. Skills: Telephoning: solving problemsSs listen to four phone calls where people talk about problems. Then they role play a phone conversation talking about problems with a product.Lesson 4Case study: Blue HorizonGuests of a holiday company compare their holiday apartments with the holiday brochure and complain to a representative of the company.WritingSs listen to a voice mail and write a telephone message for the manager of Blue Horizon. 第次课学时：授课时间：第周Context: Unit 4Title:TravelAround 1400 BC Polynesians paddled across the open ocean in canoes, serching for new trading partners, and the age of business travel began. The modern businessperson is more likely to choose flying as the quickest way of getting from A to B. Although safer than canoe, this can still pose hazards. Frequent fliers are likely to encounter a number of hurdles that can lead to increased stress levels. First, you have to acturally get on the plane. Most airlines overbook to minimise seat wastage and no-shows. This means that if all the passengers who actually booked seats turn up, there could be a shortage of place. If there are not enough volunteers to give up their seats, then you may find yourself bumped – denied boarding and put on a later flight.PROCEDURESLesson 1Starting upSs talk about things they like and don't like when travelling on business. Vocabulary: Travel detailsSs practise the alphabet and numbers 1-100 and match verbs and travel phrases. Listening: Listening for informationSs listen and answer questions about travel information.Lesson 2Language focus 1: can/ can’tSs put a dialogue into the correct order and then listen to check. Then Ss role play a conversation using can/ can’t.Reading: Business hotelsSs read about facilities in The Tower Hotel.Lesson 3Language focus 2: there is/ there areSs complete sentences using ther is/ there are and carry out a role play about a new job abroad.Skills: Making bookings and checking arrangmentsSs listen and answer questions about booking a hotel room before role playing a similar situation.Lesson 4Case study: Pacific HotelA hotel manager and assistant manager allocate rooms to twelve guests at a small hotel. WritingSs write a fax to one of the guests confirming arrangements.第次课学时：授课时间：第周Context: Unit 5Title:Food and entertainmentFood can communicate complex messages about status, nationally and identity. The fashion for eating out in restaurant was adopted by the upper classes during the French revolution. Most English words relating to eating out are adopted from the French (hotel, café, menu, chef, etc.) including restaurant, which was originally from the French verb meaning ‘to store’. Later, the migrations of the twentieth century proved fertile ground for mingling cuisines and a knowledge of the vast variety on offer is viewed as a mark of modern cosmopolitan taste.PROCEDURESLesson 1Starting upSs talk about the kind of food they like and match dishes and countries. Vocabulary: Eating outSs look at food groups and different parts of a menu.Reading: TippingThis reading section can be completed in two parts. Ss match jobs with places where people work. Then Ss talk about what services they tip before completing a table about which countries tip most often (Exercises A-C).Lesson 2Reading: TippingSs read an article about factors that encourage people to tip and answer comprehension questions (Exercises D-E).Language focus 1: some/anySs correct mistakes using some and any and underline the correct words in a dialogue. Listening: Ordering a mealSs listen to what a man and a woman order in a restaurant.Lesson 3Language focus 2: Countable and uncountable nounsSs identify countable nouns and complete exercises using a lot of, many or much. Skills: EntertainingSs look at language for entertaining visitors in a restaurant and listen and respond to a waiter’s questions.Lesson 4Case study: Which restaurant?Three colleagues decide which restaurants to choose to entertain three important customers.WritingSs write an e-mail inviting a customer to dinner and giving details about the restaurant. 第次课学时：授课时间：第周Context: Unit 6Title:SalesThings have come a long way since the days when peddlers went from door to door selling wares from a pack. Now advertisements pop up as text messages. Goods can be ordered by mall order. We can compare prices, get quotes, check if an item is in stock and place an order without moving away from our computer screen. In some ways the methods o buying and selling have undergone a revolution and in others little has changed since the early 1900s when keywords in sales were service and relationships. A modern sales force uses a mixture of tried and tested techniques and new technology to increase sales. The foundation of modern sales techniques was developed in the 1950s and includes gaining the client’s interest, building desire by showing product features or giving samples, increasing conviction by comparing the product with competitors or using statistics to highlight benefits and, finally, closing the deal.PROCEDURESLesson 1Starting upSs listen to three people talk about where and when they buy products. Vocabulary 1: Buying and sellingSs complete a sales leaflet for a computer company and listen to a conversation between a buyer and seller.Lesson 2Reading: Thirsty for success?Ss read a job advertisement for a sales representative in a soft drinks company. Language focus 1: Past simpleSs complete a sales report using the past simple.Vocabulary 2: Buying and sellingSs complete a leaflet for a car hire company.Lesson 3Listening: SellingKevin Warren, the Vice President, Sales and Marketing, of Coca-Cola Enterprises, gives some advice to salespeople.Language focus 2: Past time referencesSs are introduced to expressions that refer to the past, such as ago, last (week), for, on, from… to, in and during.Skills: Presenting a productSs listen to a salesperson presenting a product at a trade fair. Then they role play being the buyer and seller at a trade fair.Lesson 4Case study: Link-up LtdA company sells mobile phones and service packages. Ss role play being salespeople and customers.WritingSs write an e-mail to a colleague about what phone and service package a customer wants, using information from the case study.第次课学时：授课时间：第周Context: Unit 7Title:PeopleWhat charactreristics can help people to succeed in business and in life? A positive attitude, intelligence, perserverance and self discipline all help. Are the personality traits that contribute to success or failiure genetic? Or do we learn these characeristics are we grow up? Experts still disagree as to whether nature or nurture is more important.Can personality and intelligence be measured? IQ and psychometric tests remain popular, and the latter are still used by many companies as part of the selection process. However, in recent years the idea that only one type of intelligence exists has been criticised. Howard Gardner developed the theory of multiple intelligence. This said that people have a number of different types of intelligence that they possess to varying degrees. These are linguistic, musical, logical-mathematical, spatical, body-kinesthetic, intrapersonal(e.g. insight) and interpersonal (e.g. social skills and the ability to understand and motivate other people).PROCEDURESLesson 1Starting upSs answer a questionnaire about what sort of person they are.Vocabulary: Describing peopleSs look at the adjectives to describe people’s personalities.Listening: A difficult colleagueA property developer talks about a colleague who left the company.Lesson 2Language focus 1: Past simple: negatives and questionsSs focus on past simple negatives and questions and write questions using Why, How long, What, When and Where.Reading: Stella McCartneySs read an article about the fashion designer Stella McCartney. Ss then match verbs and nouns to make word partnerships.Lesson 3Language focus 2: Questions formsSs look at yes/no questions and open questions. They complete a questionnaire and then listen to check answers.Skills: Negotiating: dealing with problemsSs listen to a conversation about problems of understafing in a company. Then they role paly a conversation negotiating a new company car.Lesson 4Case study: A people problemA US food coompany has problems with a business manager.WritingSs write a memo aobut their meeting.第次课学时：授课时间：第周Context: Unit 8Title:MarketsIf a company wants to sell a product or service successfully, it ust identify the target market. There are many different types of market to choose from. The mass market aims to sell to as many people as possible, crossing age and income groups. In contrast, a niche market focuses on a narrowly defined group fo customers. It often caters to a need that has been overlooked by those suppliers who cater to markets which deal in more mainstream products or sevices. Focussing on niche markets can be cost effective as marketing campaigns can sim budgets directly at potential customers, for example through advertising on local radil or in magazines targeting special interst gorups. PROCEDURESLesson 1Starting upSs ask and answer questions about a populatioin pie chart.Vocabulary: Types of marketSs listen and repeat large numbers and look at adjectives to describe markets.Lesson 2Reading: The car market in ChinaSs answer quesitons and search for large numbers in an article aobut the Chiese car market.Language focus 1: Comparatives and superlativesSs practice comparative and superlative forms of adjectives..Lesson 3Listening: Doing business in RussiaSs listen to three parts of a presentation about doing business in Russia.Language focus 2: much/ a lot, a little/ a bitSs use the language to compare cars and pool talbes and use a bar chart to talk about sales in Russia and Poland.Skills: Telephoning: solving problemsSs listen to three marketing executives talking about a new snack bar and then role play taking part in a marketing meeting.Lesson 4Case study: Cara CosmeticsA body care company is launching a new shampoo. Ss siscuss the name , size and price of the product, main outlet and income group of the target market.WritingSs write a short description of the new shampoo for Cara Cosmetics catalogue.第次课学时：授课时间：第周Context: Unit 9Title:CompaniesA company is an organisation that produces goods or services to make a profit. There ar e many different types.A small business might become a medium or large business. If a company sells directly to the public, it is a retil business. A wholesale business sells goods in bulk to other companies. Some companies have Ltd in their name. This stands for limited company. Here, shareholders only lose what they invested if the company goes bankrupt. A company with PLC after its name is a Public limited company – its shares can be freely bought and sold. In contrast a Private limited company only passes shares to another person if other shareholders agree. A conglomerate consists of several companies that have joined together. A multinational or transnational company has global operations in many different countries.PROCEDURESLesson 1Starting upSs do a companies quiz and then talk about famous companies from their country. Listening: The Mini rangeSs listen to the Corporate Communications Managers for the Mini range of cars at BMW. Language focus 1: Present continuousSs look at the present continuous for temporary ations and things that are happening now.Lesson 2Vocabulary: Describing companiesSs complete exercises to describe two companies and then complete a company profile. Reading: LVMHSs read about LVMH, the luxury goods manufacturer.Lesson 3Language focus 2: Present simple or present continuousThe tenses are compared and contrasted. Ss then do exercises to find the correct tense before carrying out a role play showing someone around a company.Skills: Starting a presentationSs listen to the start of a presentation and use notes to introduce their own presentation.Lesson 4Case study: You and your companySs role play introducing themselves and their company at a training course on giving presentations.WritingSs write a short profile about their company from the information in the case study.第次课学时：授课时间：第周Context: Unit 10Title:The WebNow that the Internet has arrived, it is difficult to imagine how we lived without it; it is has revolutionised communications. Changes are taking place at an incredible speed. Hardware is becoming more compact, faster and more affordable, allowing more individuals and companies to utilise the Net. In the past, research took longer, important documents got lost in the post and information could be difficult to find. Unfortunately this revolution has brought with it a new set of problems. Research is certainly quicker but connections can be slow, making it difficult to access the websites that you need. Documents can still get lost, but now they float around cyberspace. Spam can be a problem when you e-mail account becomes overloaded with advertising that you don't want. But more sinister are the various computer viruses which can make your computer crash. And not all countries have equal access to the advantages of new technology. PROCEDURESLesson 1Starting upSs listen to people talking about what they use the Internet for and then talk about their own Internet use.Vocabulary: Internet termsSs read advice about using the Internet and match Internet terms with their definitions.Listening: Website designA website designer talks about his job.Lesson 2Language focus 1: Talking about future plansSs look at the use of the present continuous for future use and going to for future plans. Reading: E-commerceSs look at an article about making money form the internet.Vocabulary 2: Time ecpressionsSs complete future time expressions such as by net year, in two week s’ time, tomorrow evening, in the near future.Lesson 3Language focus 2: willSs use will to complete exercises about future events and predictions. Then they role play a meeting to talk about the launch of a new website.Skills: Making arrangemensSs listen to four people making and changing arrangements by phone and role play similar situations.Lesson 4Case study: Isis Books plcThe marketing director and two sales representatives of an Internet business book company plan a sales trip to Poland and Russia.WritingSs write an e-mail to customers to confirm the date and time of the appointment arranged in the case study..第次课学时：授课时间：第周Context: Unit 11Title:CulturesCompanies which deal in the global marketplace need to be able to adapt to different business cultures. It is easier to make a good impression in our own culture than in another, where our knowledge of the language and rules of behavior may be limited. Knowledge of the protocol and etiquette in the countries we do business with is essential. Protocol is adhering to the correct procedures and conduct in formal situations. This involves knowing the acceptable way to behave and includes formalities of rank, which denotes the level of a person’s position in an organisation. Etiquette focusses on communicating in a respectful and polite way in accordance with the good manners and accepted norms of the culture.PROCEDURESLesson 1Starting upSs look at tips for visiting another country or doing business there.Vocabulary: Company culturesSs complete sentences about different company cultures.Listening: Cultural mistakesSs listen to three people talk about cultural mistakes they have made.Lesson 2Language focus 1: should/ shouldn'tSs use should and shouldn't to give advice and make suggestions.Reading: Fast food in JapanAn American sandwich chain has problems with their Japanese franchise. Ss are introduced to phrasal verbs.Lesson 3Language focus 2: could/ wouldSs look at could and would to make requests and offers.Skills: Identifying problems and agreeing actionSs listen to a human resources manager talking to the general manager of a company about problems with an employee. The Ss role play a similar problem.Lesson 4Case study: A change of cultureA general manager of an overseas bank encounters problems from the staff when she wants to introduce new ideas.WritingSs write action minutes for the meeting they had in the case study.第次课学时：授课时间：第周Context: Unit 12Title:JobsThere are valuable skills that make job seekers attractive to employers:Technical skills – which include the specialist knowledge that will help them do the job. Personal skills –personality, attitude, personal work habits and style. (Can they work under pressure? Can they work as a part of a team as well as unsupervised?). Transferable skills – the basic skills learnt through everyday situations or previous work experience that can be usefully applied to a new position.PROCEDURESLesson 1Starting upSs discuss which jobs should get the highest salary and what aspects they would like or not like in a job.Vocabulary: Skills and abilitiesSs use verbs to complete a job advertisement.Language focus 1: Present perfectSs look at the use of the present perfect to talk about actions that continue from the past to the present.Lesson 2Reading : A curriculum vitaeSs put headings in the correct place and answer questions about a curriculum vitae.Lesson 3Language focus 2: Past simple and present perfectThe tense are compared and contrasted. Ss complete a text using the correct form of the verb and look at time expressions that go with each tense.Skills: Interview skillsSs look at interview tips, listen to an interview and role play an interview situation.Lesson 4Case study: High Profile Inc.The marketing director and the human resources director of a sports agency interview candidates for a job.WritingSs write a letter to the successful candidate from the case study interview.第次课学时：授课时间：第周Book IIContext: Unit 1Title:CareersReports of the death of the traditional career have been greatly exaggerated. Despite the growth of outsourcing (buying in services that were previously performed by a company’s employees from outside the organisation) and teleworking by freelancers working from home communicating via the Internet, most professional people still go to what is recognisably a job in a building that is recognisably an office. The average tenure, the length of time that people spend in a particular job, has remained unchanged (at about seven years) for two decades.PROCEDURESLesson 1Starting upSs talk about their level of ambition and say what makes for a successful career. Vocabulary: Career movesSs look at typical word combinations and verbs used with career.Listening : Human resources and recruitmentSs listen to a public relations professional who advises companies on human resources and recuitment.Lesson 2Reading: Female train driversSs read an article about the recruitment of female underground train drivers in London.Language review: Modals 1Ss look at modals used for ability, requests and offers (can, could and would) and do exercises based around a job interview.Lesson 3Skills: Telephoning: making contactSs listen to some calls and learn how to get through to who they want to speak to, leave messages, etc.Lesson 4Case study: Blue HorizonSs choose the right candidate for an internal promotion within an international training company.第次课学时：授课时间：第周Context: Unit 2Title:Selling onlineThe world of e-commerce moves fast. The dotcom frenzy of the late 1990s, with companies raising vast amounts of money from investors, for example just to sell dog food over the Internet, came and went, and some organisations removed the dotcom suffix from their names, so much did it become a synonym for failure. E-commerce courses in business schools are no longer oversubsribed and no longer preaching that ‘everything has changed’. Companies look more at how e-commerce can be used in conjunction with other methods of selling: in retailing this means clicks and mortar, combining traditional retail outlets with online operations, ratther than investing in a whole new expensive infrastructure.PROCEDURESLesson 1Starting upSs talk about traditional shopping versus buying online and goods typically bought online Vocabulary: Shopping onlineSs work on words related to buying and selling.Listening: Selling onlineSs listen to the founder of the British operation of Amazon talk about how to succeed in online selling.Lesson 2Reading: Virtual pocket moneyTeenagers buy a lot online. The article looks at payment methods they can use to do this. Language review: Modals 2Ss apply modals for obligation, necessity and prohibition (must, need to, have to and should) in the context of rules for an online book club and in an interview.Lesson 3Skills: Negotiation: reaching agreementSs discuss tips for successful negotiating, listen to a negotiation and then role play one themselves.Lesson 4Case study: Blue HorizonA traditional package holiday company wants to team up with an online business. Ss role play negotiations between the two companies.第次课学时：授课时间：第周Context: Unit 3Title:CompaniesMultinationals are the most visible of companies. Their local subsidiaries give them sometimes global reach, even if their corporate culture, the way they do things, depends largely on their country of origin. But the tissue of most national economies is made up of much smaller organisations. Many countries owe much of their prosperity to SMEs (small and medium-sized enterprise) with tens or hundreds of employees, rather than the tens of thousands employed by large corporations. Small businesses with just a few employees are also important. Many governments hope that the small businesses of today will become the multinationals of tomorrow, but many owners of small companies chose to work that way because they find it more congenial and do not want to expand. PROCEDURESLesson 1Starting upSs talk about the types of company they would most like to work for and the business sector they work in now.Vocabulary: Company vocabularySs look at vocabulary used to describe companies and that used in company reports to describe performance.Listening: Reasons for successSs listen to the sales manager of a UK motocycle manufacturer talk about the factors that make his company successful.Lesson 2。

新概念英语第二册第10课

It points out that the differences between Chinese and Western cultures lead to different ways of understanding and solving problems, which requires people to respect and understand each other's culture.
Sentence completion: Complete the given sentence with the appropriate grammar structure.
Sentence rearrangement: Rearrange the given words to form a grammatically correct sentence.
Synopsis of the text content
Vocabulary and grammar points
02
Vocabulary list
New vocabulary
"apple"
"banana"
"orange"
New vocabulary
"pear"
"peach"
"pineapple"
The text also mentions that English proficiency can enhance personal and professional development, allowing individuals to reach their full potential.

商务英语听说(第二版)Unit 10 Sightseeing

A. 495-221BC
B. 475-221BC C. 457-512BC
D. 754-789BC
2. Why was it built? It was built ________.
A. for decoration
B. to protect the emperor
C. to prevent invasions of nomadic people
Part B – Conversation
Section B Listen to the conversation again and write down the answers to the following questions.
4. How wide is the wall? __T_h_e__a_v_e_ra_g_e__w_id_t_h_i_s_6_._5_m__e_te_r_s_a_t_t_h_e_b_a_s_e_________
1. a. stadium 2. a. square 3. a. area 4. a. care 5. a. clear
b. stayed b. steer b. air b. cure b. bear
c. storm c. stare c. arena c. scare c. bread
d. statue d. stole d. arise d. stare d. beard
D. to prevent wind and sand
3. Actually the total length is more than 12,000 Li. That is_______ kilometers.
A. 5,000
B. 6,000 C. 7,000

商务英语阅读Unit 10ppt课件

16
.
来自其它教材
C、STATIONARITY固定性
习语的结构都是固定的，不能被更改或替换，即使是同义词也不行，比如不能把rain cats and dogs改成rain dogs and cats或rain a cat and a dog等等。也就是说，习语的任何一个组成部分都是固定的，随意更改会出现词不达意甚至啼笑皆非的结果。如：
TEXT A： BE HAPPY CAUSE I CHOOSE HAPPINESS
Notes on the Text:
2. We lose touch, but I often thought about him when I made a choice about life instead of reacting to it.
D. RHETORICITY修辞性
Business English: A Reading Course
Unit 11
.
习语常常利用音韵的和谐来达到朗朗上口、易懂易记、栩栩如生的目的，许多英语习语利用头韵、尾韵、重复等手法来增加语言的语音美感和修辞效果。如：as busy as a bee(忙如蜜蜂), might and main(竭尽全力), trials and tribulations(烦躁和苦恼)均为头韵；high and dry(孤立无援)，by hook and by crook(不择手段)均为尾韵；step by step(逐步)，neck and neck(齐头并进)均为重复。
Unit 11
.
人民大众在长期的劳动中创造出来的，与一个民族的地理环境、历史背景、经济生活、风俗习惯、宗教信仰以及价值观念等方面都有不可分割的联系。
一般都用较恰当的比喻，引起人们的联想，但这种联想是由各民族的现实环境和生活经验决定的。如形容事物迅速而大量地产生： like mushrooms (英语 ),雨后春笋(汉语)。

实用商务英语听说第二册Unit 10 Business Etiquette

complete.
Question 4. When you are conversing with an American, how far away from him should you stand according to the standard North American comfort zone for communication?
blanks:
• 1.knowing how to act in an interview,
• 2.how to introduce clients to your peers at work, understanding the pecking order in the company
• 3.and knowing how to defer to your manager or boss at work or in social events.
实用商务英语听说第二册Unit 10 Business Etiquette
Teaching Aims
13
To deal with the information about business etiquette;
2
To get the correct expressions of greetings and reception;
• Remember that the communication comfort zone differs in different cultures. Before trying to do business in a different country, you should find out what the communication comfort zone is there - and whatever other customs there are that could affect doing business.

Unit10高教社新编商务英语综合教程第二版

1
2 3 4 5
Teaching Aim
Lead-in
Reading I Reading II Extended Activities Bonus: Word Study
高等教育出版社高等教育电子音像出版社
6
Unit 10 Air Travel
Teaching Aim
1. Cognitive Information （认知信息）: Air Travel Reserving Flight Tickets 2. Language Focus（内容重点） — Key Words: I. determine, stroll, justice, reward, punish, ulcer, to the bone, round, guy, abuse, wimp, saunter, fuss, crush, conspiracy, ultimate, counter, hurry, tumble, guts, snap; II. reservation, available, opening, book, supersaver, tentatively, penalize, fare, rate — Phrases: I. take off, to the bone, pay off, make a fuss, on board, on top of, show up, make it, out of breath, in advance, argue over; II. as for, be eligible for, prior to
√
5. ______ are allowed at any time during flight.
a. Telephone operation c. Neither a nor b. √

新概念英语第二册第十课

Lesson 10 Not for jazz不适于演奏爵士乐We have an old musical instrument. It is called a clavichord. It was made in Germany in 1681. Our clavichord is kept in the living room. It has belonged to our family for a long time. The instrument was bought by my grandfather many years ago. Recently it was damaged by a visitor. She tried to play jazz on it! She struck the keys too hard and two of the strings were broken. My father was shocked. Now we are not allowed to touch it. It is being repaired by a friend of my father's.New words and expressions 生词和短语jazz n. 爵士音乐musical adj. 音乐的instrument n. 乐器clavichord n. 古钢琴recently adv. 最近damage v. 损坏key n. 琴键string n. （乐器的）弦shock v. 使不悦或生气，震惊allow v. 允许，让touch v. 触摸参考译文我家有件古乐器，被称作古钢琴，是1681年德国造的。

我们的这架古钢琴存放在起居室里。

我们家有这件乐器已经很久了，是我祖父在很多年以前买的。

可它最近被一个客人弄坏了，因为她用它来弹奏爵士乐。

她在击琴键时用力过猛，损坏了两根琴弦。

剑桥商务英语第二版 Unit 10 a business hotel

I: Right, and what about distance to the airport and city center? Is that important?
Unit 10a Business Hotel
Secretarial adj. involving connected with the work of a secretary
Unit 10a Business Hotel
Lounge n. waiting-room at an airport, etc （机场等的）等候室
e.g. the departure lounge 候机室.
public sitting-room in 等的）休息室.
I: So what special needs do business travelers have?
K: One of the most important things is a quick check-in and check-out. After a long trip it’s annoying to have to wait at the hotel reception for five minutes. Room service is also very important. Guests often stay in their rooms working and don’t have the time to go out to a restaurant, so they want their meals to be served in their rooms.
Unit 10a Business Hotel
I: And what facilities are there in the rooms?

体验商务英语(第二版)课件第2册案例Dear Ms

Dear Ms. WangI am writing to thank you for your kind and efficient assistance to make our conference so successful. All our participants said that your staff were friendly and helpful. The conference rooms were well-equipped and everything worked perfectly throughout the conference.In addition, I would like to send my special thanks to the staff in your restaurants: the food was excellent and was served quickly, which was extremely important at lunchtime as we only had a 45-minute break.Thank you again for all your help. We will certainly use the Plaza for a similar conference that we are organizing in two years’ time.Yours sincerely(103 words)Dear Mr. RobinsonI am writing to complain about the facilities and the service during our recent conference at your hotel. We organized a successful conference at the Plaza two years ago, but this time we were very disappointed.The most serious problem was the interpreters from the agency recommended by your hotel. They did not speak the languages fluently and this led to misunderstandings between the participants and caused a lot of bad feelings.Considering the inconvenience we experienced at your hotel, I suggest a 20 percent reduction in the bill for the conference.I am looking forward to receiving your prompt reply.Yours sincerely(101 words)。

体验商务英语(第二版)课件第2册课件Unit 10 conflict

2 creating the right atmosphere for difficult conversations to take place (in other words, creating an environment for the parties to discuss difficult issues thoroughly)
c) to make a situation better
4 to talk down to somebody d) to make a decision too quickly Article B
1 to move things forward a) to make a decision too quickly b) when you treat a person
Starting up
How good are you at managing conflict?
Do the quiz and check out your answer on page 138. Pay attention to the use of the following words and phrases.
Vocabulary
Word building
A Use the correct form of the following
words to complete the chart.
Noun
1 patience 2 calmness 3 weakness 4 toughness 5 emotion 6 consistency 7 sympathy 8 formality 9 enthusiasm 10 creativity
intervene: do something to deal with a problem People usually don’t want to intervene in disputes between husbands and wives. take sides with …, take the side of … I don’t like him but this time I’m taking sides with him/taking his side. as though/as if … He looks as though (as if) he knows everything. He behaves as if nothing has happened. turn … down Would you turn down the TV a little bit? It’s too loud. get back at … He was trying whatever he could to get back at his ex-wife.

职通商务英语(第二版)综合教程2Unit10-1

Task 1
(5)
Assessment of status quo of customers: an indispensable part of marketing, which is helpful to adopt appreciate way to enlarge the markets of products.
Unit 10 Customer Relationship Management
Lead in Reading: Manage Your Customer Care
Session 1
Section I
Lead in
Task 1 Task 2 Task 3
Task 4
Task 1
Activities on the Pictures
(1)Customer survey: the way to get feedback in business activities from customers concerned with quality, price, service, etc. of tangible and intangible products.
(6) Retaining customers: the most important goal in the customer relationship management process, depending on quality service, recognition of customers, etc., of certain products.
(4) Quality guarantee: a very important aspect of customer service of products, visible or invisible, in the large degree, the decisive role of products’ destiny.

体验英语book2翻译答案

体验英语book2翻译答案体验英语book2参考答案U17. Translate the following sentences into English1.任何年满18岁的人都有资格投票(vote). （be eligible to）Anyone over the age of 18 is eligible to vote.2.每学期开学前，这些奖学金的申请表格就会由学校发给每一个学生。

（apply for, scholarship）The form to apply for the scholarships is given by the university to each student before the start of each semester.3.遵照医生的建议，我决定戒烟。

(on the advice of)On the advice of my doctor, I decided to give up smoking.4. 公园位于县城的正中央。

（be located in）The park is located right in the center of town.5.这所大学提供了我们所需要的所有材料和设备。

(facilities)The university provides all the materials and facilities we desire.Ex.81. Luxun is the greatest writer in China and one of the most outstanding literati in the world.2. Most graduate students chose literature as the field of their research, and the rest took linguistics.3. People choose which type of apartment to purchase on the basis of their own special needs and on the advice of the experts.4. These virtual facilities enable the foreign students to learn English in a real environment for a minimum of three months.5. Students should check carefully whether they are eligible to apply for the clubs before makinga decision, as everyone of them is restricted to only one chance.15. Translate the following sentences into English.1. 他内心深处知道，他们永远也不会再见面了。