新职业英语 职业综合英语1 Unit 4 Product 电子教案

Unit 4 ProductTeaching ProceduresSection I Warm-up Activity✧Task 1 Work in pairs. Choose one product from each pair and explain why to yourpartner.✧Task 2 Work in pairs and discuss the following questions.What factors do you need to consider before you buy a product? Which one is the mostimportant for you? Why?Before you make purchase of any product, there are some factors you should consider.• Necessity: Do I really need this?• Property: Do I really like this? Am I really satisfied with the quality, color, shape,packaging, etc?• Price: Do I have any spare money right now? Is it a bar gain or is it too much money?• Brand: What brand is the best choice for my purchase?• After-sales service: Does it come with a warranty?• Shipment: How can it be sent to my house?Section II Reading A✧Word study (take the textbook page 36 as reference)✧Language points in the text and text comprehension1. targetn. an aim; objectivee.g. I’ve set myself a target of saving $200 a month.v. to make something have an effect on a particular limited group or areae.g. The advertisement was designed to target a mass audience.2. locatev. to find the exact position of somethinge.g. We couldn’t locate the source of the radio signal.3. attemptn. an act of trying to do somethinge.g. He made one last attempt at the world record.v. to try to do something that is difficult, dangerous, etc.e.g. The book attempts to explain the origins of the war.4. mass-produce v. to produce in large numbers using machinerye.g. Mass-produced furniture is cheaper than furniture made by hand.5. vision n.1) imaginatione.g. Have you ever had visions of great success?2) ideae.g. She had the same vision of him as I had.3) sighte.g. With my new glasses my vision is perfect!6. a chunk ofa large piece of something that does not have an even shape; a large part or amount of somethinge.g. 1. a chunk of cheese2. A huge chunk of the audience got up and left before the show.7. brand-newa. new and not yet usede.g. She bought a brand-new car for her brother as the wedding gift.8. a pain in the necka person or thing that is very annoyinge.g. What’s wrong with Dave? He’s becoming a total pain in the neck.9. enhancev. to increase or further improve the good quality, value or status of somethinge.g. This is an opportunity to enhance the good reputation of the company.10. outweighv. to be more important or valuable than something elsee.g. The advantages of the plan far outweigh the disadvantages.11. remotea. far away from places where other people live; far away in timee.g. 1. The farmhouse is remote from any other buildings.2. remote database/remote access/remote control12. … remote controls that look like maps of Manhattanremote controls that are full of hard-to-find buttons, so that they are as confusing as maps of Manhattan✧After-reading exercisesMaking a Catalog● A catalog usually includes a description of the goods, prices and pictures;●Select carefully the goods, the pictures and the language used;●Keep it simple. Limit the number of the pictures used;●Ensure high quality of design, photography, paper and printing.Section III Reading BReading it to get the main idea and do the exercises followed.Section IV Listening & Speaking✧Task 1 A salesgirl is introducing one of their printers to a customer. Listen to theconversation and fill in the blanks with what you hear.✧Task 2 A customer is asking about some furniture. Listen to the conversation andcomplete the table with what you hear.✧Task 3 Mike and Anne are discussing which gifts to give at the coming trade fair.Listen and note the reasons for and against the gifts.✧Task 4 A shop assistant is presenting a new model of language translator to hercustomer. Listen to the conversation and choose the points the woman mentions in her description.✧Task 5 Listen to the passage twice and fill in the blanks with what you hear. Section V Writing✧Task 1 Read the introduction on product catalogues and answer questions.1. What is product catalogue?2. What is the advantage of product catalogue?✧Task 2 Read the description of the mobile phone Nokia N95 (8GB) for a catalog,and complete the following table.Section VI Mini-projectWork in groups. Each group should choose one product and demonstrate to the class how to use it. The following sample is provided for your reference.✧Work in groups;✧Refer to the sample on P59;✧Good time management and cooperation;✧In-class presentation. Section VII Language lab✧Task 1 Match the words or phrases on the left with their meanings on the right.✧Task 2 Complete the following sentences with the words or phrases from Task 1.✧Task 3 Rewrite the following sentences after the models.✧Task 4 Choose the best answers to complete the following passage.✧Task 5 Translate the following into English using the givenSection VIII GrammarSubject-Verb Agreement（主谓一致）英语句子中的主谓一致是指两者在语法形式、词意概念和单复数关系上的一致。