新职业英语 职业综合英语1 Unit 4 Product 电子教案

Unit 4 Product

Teaching Procedures

Section I Warm-up Activity

✧Task 1 Work in pairs. Choose one product from each pair and explain why to your

partner.

✧Task 2 Work in pairs and discuss the following questions.

What factors do you need to consider before you buy a product? Which one is the most

important for you? Why?

Before you make purchase of any product, there are some factors you should consider.

• Necessity: Do I really need this?

• Property: Do I really like this? Am I really satisfied with the quality, color, shape,

packaging, etc?

• Price: Do I have any spare money right now? Is it a bar gain or is it too much money?

• Brand: What brand is the best choice for my purchase?

• After-sales service: Does it come with a warranty?

• Shipment: How can it be sent to my house?

Section II Reading A

✧Word study (take the textbook page 36 as reference)

✧Language points in the text and text comprehension

1. target

n. an aim; objective

e.g. I’ve set myself a target of saving $200 a month.

v. to make something have an effect on a particular limited group or area

e.g. The advertisement was designed to target a mass audience.

2. locate

v. to find the exact position of something

e.g. We couldn’t locate the source of the radio signal.

3. attempt

n. an act of trying to do something

e.g. He made one last attempt at the world record.

v. to try to do something that is difficult, dangerous, etc.

e.g. The book attempts to explain the origins of the war.

4. mass-produce v. to produce in large numbers using machinery

e.g. Mass-produced furniture is cheaper than furniture made by hand.

5. vision n.

1) imagination

e.g. Have you ever had visions of great success?

2) idea

e.g. She had the same vision of him as I had.

3) sight

e.g. With my new glasses my vision is perfect!

6. a chunk of

a large piece of something that does not have an even shape; a large part or amount of something

e.g. 1. a chunk of cheese

2. A huge chunk of the audience got up and left before the show.

7. brand-new

a. new and not yet used

e.g. She bought a brand-new car for her brother as the wedding gift.

8. a pain in the neck

a person or thing that is very annoying

e.g. What’s wrong with Dave? He’s becoming a total pain in the neck.

9. enhance

v. to increase or further improve the good quality, value or status of something

e.g. This is an opportunity to enhance the good reputation of the company.

10. outweigh

v. to be more important or valuable than something else

e.g. The advantages of the plan far outweigh the disadvantages.

11. remote

a. far away from places where other people live; far away in time

e.g. 1. The farmhouse is remote from any other buildings.