会计英语期末论文

会计英语

财务报表分析

班级：注会1501

姓名：***

学号：*********

1.synopsis

Cultural industry has become a part of the strategy of the national economy, one of its branches broadcasting and TV industry in our country reform of cultural system and the double factors of cultural consumption level will also plays a more and more important role in the national economy.

Huayi Brothers Media Corporation is a well-known comprehensive private entertainment group in mainland China, founded by wang zhongjun and wang zhonglei in 1994. On September 27, 2009, the securities and futures commission announced gem issuance examination committee, Huayi Brothers Media Corporation (start), which means that the Huayi Brothers became the first allowed to a public stock offering entertainment; It has also taken a crucial step in its domestic listing. On October 30, 2009, huayi brothers media company entered the shenzhen stock exchange. Huayi Brothers Media Corporation, one of the first 28 companies to list, has received a lot of attention.

As a special industry, the cultural industry on the real economy compared to its financial management system should be different for film and television industry pays cycle is long, the characteristics of elasticity is larger, huayi has established the leading domestic "film and television entertainment industry industrialization operation system", including "benefits evaluation + budget control + money collecting" as the main line of integrated financial management module, the emphasis of specialization "business + studio" the elasticity of operation management module, and emphasizes the creation of the "combined closely with the marketing and creation" and the marketing management module, it is also use the more advanced market-oriented management approach, makes huayi since 2007 performance is greatly improved.

Currently, huayi brothers invests and operates three major business sectors: film, television, entertainment, etc. Licensed and live entertainment for brands, such as film commune, cultural city, theme park, etc. The Internet entertainment sector, represented by games, new media and fan communities. In 2014, alibaba, tencent and ping an announced their stake in huayi, a powerful backstop for huayi brothers to break through the boundaries of industry boundaries.

2.Balance sheet - vertical analysis

From static analysis. In the general sense, the liquidity of an enterprise is strong and its risk is low. Non-current assets are less able to liquidate and their assets are riskier. In 2016, the company's liquid assets were 77.47 percent, while the non-current assets were only 22.53 percent. According to the company's asset structure, the company's assets are considered to be more liquid and less risky assets.

Analyze dynamically. Rose 5.78% proportion of the company's current assets, non-current assets fell by 5.78%, combined with changes in the structure in each asset item, in addition to the proportion of the monetary funds rose 9.03%, other project change is not big, assets structure is relatively stable.

From the perspective of the rights and interests of small proportion of short-term borrowing, huayi brothers company and long-term borrowing is not, but its capital reserves and attributable to the parent company owner's equity presents considerable negative, unreasonable equity structure, the risk is big.

3.Financial analysis

3.1.Solvency analysis

3.1.1.Short-term solvency

Flow ratio analysis：

The mobility ratio of huayi brothers in 2016 was 1.47, which is lower than the minimum current rate of 2, which is considered reasonable, indicating that the company's ability to pay for short-term debt is weak and its ability to cash out is weak.

The mobility ratio of huayi brothers in 2016 was 1.47, which is lower than the minimum current rate of 2, which is considered reasonable, indicating that the company's ability to pay for short-term debt is weak and its ability to cash out is weak.

Speed ratio analysis：

The company's speed ratio, which is 0.91 this year, shows that the fast-moving assets of companies are far greater than the current liabilities of the corporate sector, indicating that the fast-moving assets provide the guarantee for current liabilities. The important factor affecting