杭州城西银泰城调研(精)
调研报告论文 参考
杭州银泰客户体验管理调查报告企管XXXXX XXXX[摘要]近些年，随着国内消费品市场的持续发展，传统百货企业中的多数已经进行了改革，强化了经营管理和卖场绩效管理。
民营股份制百货企业崛起，以更加活跃的姿态开始连锁百货扩张。
外资百货企业更是带来较高的品牌商品定位，由此带来了百货业的持续繁荣。
但这种繁荣现象的背后隐藏着深刻的危机，大多数百货店千店一面，差异化极小。
同时，在目前通胀压力加大、经济不景气的背景下，百货业面临剧烈的业态分化、重新定位、经营方式创新等难关。
[关键词]银泰百货；客户体验管理一、调查背景全球化、信息技术的发展，改变了商业环境。
Google、Baidu等互联网搜索技术的发展，使得用户选择空间越来越大，传统的服务和营销模式已经不能打动消费者了，需要企业重新认识和对待客户。
明智的商家正逐渐意识到顾客价值的转移是不可避免的，他们正试图成为客户最大价值的提供者，并且开始注重顾客体验，使体验成为顾客价值的一个极其重要的组成部分。
客户体验管理是以提高客户整体体验为出发点，注重与客户的每一次接触，通过协调整合售前、售中和售后等各个阶段，各种客户接触点，或接触渠道，有目的地，无缝隙地为客户传递目标信息，创造匹配品牌承诺的正面感觉，以实现良性互动，进而创造差异化的客户体验，实现客户的忠诚和价值，从而增加企业收入与资产价值。
面对目前传统行业整体萎缩、新兴零售业态崛起的大背景，百货行业显得逆水行舟。
我认为杭州银泰百货公司作为百货行业中的典型案例，有必要通过对客户体验管理进行优化来提高客户的忠诚度及满意度，从而带动整个百货行业的发展。
因此，我以杭州银泰百货公司为例，对于企业应如何处理、应对客户体验，从而提高客户忠诚度的问题，做了一个调查分析。
1二、客户体验管理定义客户体验管理(CEM，Customer Experience Management)，是近年兴起的一种崭新客户管理方法和技术，是“战略性地管理客户对产品或公司全面体验的过程”。
银泰百货调研报告范文英语
银泰百货调研报告范文英语Yintai Department Store Research ReportIntroductionYintai Department Store is one of the leading department store chains in China. With a history of more than 20 years, Yintai has established a strong presence in major cities across the country. This research report aims to provide an overview of Yintai Department Store, analyze its market position, evaluate its strengths and weaknesses, and provide recommendations for its future development.Market AnalysisYintai Department Store operates in a highly competitive market. The competition comes from both traditional brick-and-mortar stores, as well as online e-commerce platforms. However, the physical presence of Yintai Department Store plays a significant role in attracting customers who prefer to have a tangible shopping experience. Additionally, its strategic locations in busy commercial areas provide convenience for customers.StrengthsOne of the major strengths of Yintai Department Store is its wide range of product offerings. From clothing to home appliances, the store caters to various customer needs. Moreover, the store focuses on premium and high-quality brands, which appeals to the upper-middle-class and affluent customers.Yintai Department Store also emphasizes customer service. The staff is trained to provide exceptional service, includingpersonalized recommendations and assistance. This enhances the overall shopping experience and contributes to customer loyalty.The company effectively utilizes online platforms to reach out to customers. It has developed its own online shopping website and mobile application, which allows customers to conveniently browse and purchase products. This omnichannel approach provides flexibility for customers to choose their preferred shopping method.WeaknessesDespite its strong presence, Yintai Department Store faces challenges in expanding to smaller cities and rural areas. The high rental costs and limited consumer purchasing power in these areas make it difficult for the company to establish profitable stores. This limits its market reach and growth potential.Another weakness is the lack of diversity in product offerings. While Yintai Department Store focuses on premium brands, it may alienate potential customers who are more price-sensitive. The company should consider introducing more affordable options to cater to a wider range of customers.RecommendationsTo overcome the challenges in expanding to smaller cities and rural areas, Yintai Department Store can adopt a franchise model. By partnering with local retailers, the company can leverage their knowledge and resources to establish stores in these areas. This approach can help reduce costs and risks associated with expansion.In terms of product offerings, Yintai Department Store should consider introducing a private label brand. This will allow the company to offer more affordable options without compromising on quality. The private label brand can target price-sensitive customers and enhance the overall product portfolio.Furthermore, Yintai Department Store should invest in data analytics and customer relationship management systems. By analyzing customer data, the company can gain insights into customer preferences and shopping behavior. This will enable targeted marketing campaigns and personalized promotions, leading to improved customer satisfaction and increased sales.ConclusionYintai Department Store has established itself as a prominent player in the Chinese retail industry. With its wide range of premium products and exceptional customer service, the company has built customer loyalty and brand reputation. By addressing its weaknesses and implementing the recommended strategies, Yintai Department Store can further strengthen its market position and achieve sustainable growth in the future.。
银泰in77 A区考察报告
空间布局充分考虑了人的需求，如舒 适的购物环境、便捷的交通流线等， 为顾客提供舒适的购物体验。
绿化与景观设计
立体绿化
银泰in77 a区采用立体绿化设计，利用屋顶、墙面等空间进行绿化，增加绿地 面积，美化城市环境。
景观节点
在建筑设计中，银泰in77 a区注重景观节点的营造，通过水景、雕塑、植被等 元素，创造出富有艺术感的景观空间。
a区内有多个高端品牌旗舰店、时尚精品店 和潮流服饰店，提供丰富的购物选择。
娱乐设施
金融服务
a区内有电影院、KTV、电玩城等娱乐场所 ，为消费者提供多样化的休闲方式。
a区内有多家银行、证券公司和保险公司等 金融机构，方便消费者办理各类金融业务 。
人流量分析
a区地理位置优越，位于市中心 繁华地段，人流量较大。
线上线下融合
线上购物平台的兴起使得线下实体商业面临挑战，但线下商业 在体验和服务上具有优势，银泰in77 a区应积极探索线上线下
融合发展模式。
绿色环保理念
随着社会对环保问题的关注度提高，绿色、环保、可持续发展 的理念逐渐深入人心，银泰in77 a区应注重环保和可持续发展
。
a区未来规划
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商业业态升级
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银泰in77 a区运营情况分析
商户经营状况
商户数量与分布
银泰in77 a区共有各类商户200余家，涵盖了时尚零售、餐饮、休闲娱乐等多个领域。各商户在空间布局上呈现出多 样化的特点，满足了不同消费者的需求。
商户经营状况评估
根据实地考察和数据分析，大部分商户的经营状况良好，销售额稳步增长。其中，时尚零售和餐饮类商户表现尤为突 出，成为拉动整体销售额增长的主要力量。
商场调研报告
商场调研报告商场>调研报告（一）一、前言本组以调查杭州市大商场经营特色为主，小组共有5名成员，在与指导老师首次交流后，定出了调查对象，主要有杭州大厦、银泰百货、利星购物广场、解百新世纪、杭州百货大楼、国大、景福、苏宁和永乐家电连锁商场等这几家大型商场。
调查内容分别从商场的几个方面进行了解，通过我们自身的观察为主，并且以采访式向顾客了解这些商场在消费者心目中的形象等。
每次分别给予每个人一定量的工作任务，在规定期限内完成，每次外出收集资料，大家都能不怕炎热和辛苦，认真地对待工作，并在每次收集资料后进行相互之间的交流，为下次外出做出相应的要求，使资料更加详细完整。
通过一周的调查访问，获得不少资料。
同时，我们通过此次调查，了解到杭州市大商场的经营特色，从而我们也可以看到未来中国市场上大商场的发展趋势，让我们清楚地看到中国的零售业要走向世界，就要有创新、有改变，不断探索新思路，才可以在竞争中取得优势。
二、调查的基本情况我们主要调查的经营特色有以下几方面内容：（一）目标顾客就杭州市各大商场的目标顾客来说，他们也是各自针对一个消费群体，经我们调查发现，杭州大厦以高收入者为主，如金领、高薪阶层；百大以中档收入的消费群为主，如白领；银泰则是以青年消费者为主；解百以工薪阶层为主；景福以附近居民为主；而苏宁和永乐是大型家电商场，则以整个市场的消费群为目标顾客。
从中，我们会发现每家大商场其目标顾客也是各有差异，相对来说，现在的商场正在形成各自的消费群，并为之服务。
（二）商品特色各家商场根据自己所要服务的消费群体，商品的品种等也有差别。
例如，杭州大厦的商品以名牌为主，主要销售高档、名牌商品；银泰的对象是年轻人，所以商品的要求要符合这一群体的需要，则是销售时尚流行的商品，分别有淑女馆、绅士馆、运动馆等；百大有向高层次发展的趋势，以品牌化和大众化相结合为主；解百新世纪则以名牌、高档商品为主；解百商厦以大众化商品为主；苏宁和永乐则是专门经营家电类商品，并且在价格上略低于其他商场或市场。
杭州城西银泰城调研
平面图
平面图
楼梯间
趣味空间
效果图
附
凤凰创意园区
Roppongi Hills
The location of the Roppongi Hills
Project Overview
Project logo - giant spider
Design ideas inspired
杭州银泰城商业综合体调研报告银泰城概况?杭州银泰城规划总建筑面积约40万平方米由高层现代建筑以及低层商业建筑广场空中休闲公园等建筑形态组成是中国银泰旗下继北京银泰中心之后最重要的城市综合体项目之一
商业综合体调研报告
杭州银泰城
银泰城概况
❖ 杭州银泰城，规划总建筑面积 约40万平方米，由高层现代建 筑以及低层商业建筑、广场、 空中休闲公园等建筑形态组成， 是中国银泰旗下继北京银泰中 心之后最重要的城市综合体项 目之一。坐镇大城西核心，聚 集整个大城西高端居住区100多 万高素质、高收入人口，拥有 西溪湿地国家公园景观资源， 近邻中国知名高等学府浙江大 学。
The overall plan design features
Conceptual design - application of ocean current theory
Give full consideration to the idea of circular layout
The overall layout of the renderings
银泰城概况
杭州银泰城由10.4万方全球 高效集成商务中心及28.6万平 方米时尚生活购物中心组成， 首创杭州真正商业中心、商务 中心双核驱动城市综合体模式， 商业与商务功能完美融合，为 再造杭州城市中心提供无限可 能。
克尔瑞：杭州西城广场案例研究报告
2F
1F
GF
B1
案例研究/西城广场
业态配比 —— 零售为主，餐饮及娱乐为辅
楼层 主题 物美大卖场 B1 停车场 新华书店 GF 生活名店街 （包括肯德基、必胜客） 生活名店街 主题餐饮街 神采飞扬游乐园 3F 青鸟健身俱乐部 4F 5F UEM电影院 银乐迪KTV 2000 5000 3500
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GF层销售部分
1F层销售部分
3
案例研究/西城广场
经营模式：招商先行+统一经营
招商策略： 先招商后施工，在前期招商确定主力商家后进行建筑布局和设计调整，再进行楼层施工。确保达到商家的要求，为商家的后 续经营提供便利。 非主力店在施工期间加快招商进度，确保项目在竣工之后即可实现迅速营业； 主要知名商家品牌确定后，可以加强宣传推广，并开始积累销售客户，提高投资者信心。 经营策略： 经营模式：所有权、经营权分离，由管理方同意经营管理：返租期内由商场统一招商和管理；返租结束后，业主可自行出租 或者交由管理方统一招租，但业主自行出租必须符合商场确定的经营业态与品牌要求； “统一管理、分散经营”的理念，统一管理的理念在于统一招商管理、统一服务监督、统一营销管理、统一推广活动和统一 物业管理；管理方从纯租金收入转向销售额提点，从商家各自收银转向统一收银管理，提高商场的统一性。
管理方：西城广场由杭州西开发物业管理发展有限公司统一经营管理，该公司为开发单位西房集团下属全资子公司；西城广 场物业管理公司于2003年8月8日成立，从销售工作（开盘时间2003年9月）开始介入项目管理工作，以“统一管理，分散 经营”的管理模式，对西城广场进行统一招商管理、统一服务监督、统一推广营销和统一物业管理。
4F
3F
大卖场定位介绍：物美大卖场面积约14000平方米，定位中 档
银泰中心研究报告
银泰中心研究报告银泰中心研究报告（一）银泰中心位于中国的主要城市，是一座以购物、餐饮和娱乐为主题的大型商业综合体。
在这个现代化的城市中，银泰中心成为了人们聚集的热点地点。
本报告旨在对银泰中心的发展和影响进行分析和研究。
银泰中心的地理位置优越，交通便利。
它位于城市的核心地带，周边有大量的居民区和办公楼。
这使得银泰中心成为了人们购物和娱乐的理想场所。
与此同时，银泰中心还充分利用市政府对车辆管理的限制，提供了大量的停车位，方便消费者前来。
银泰中心拥有众多的商店和品牌。
从国际知名品牌到本土知名品牌，银泰中心几乎涵盖了所有的购物需求。
购物中心内还设有各种各样的餐厅和咖啡店，为消费者提供了丰富的用餐选择。
此外，银泰中心还设有电影院、游乐场等娱乐设施，满足消费者的娱乐需求。
银泰中心通过不断的创新保持竞争力。
购物中心的管理团队不断改进和调整购物中心的设计和功能，以适应不同的消费者需求。
他们还举办各种促销活动，吸引消费者前来购物。
购物中心还为消费者提供贴心的服务，如免费WIFI、充电设施等，增强消费者的购物体验。
银泰中心的存在对周边区域的经济和社会发展产生了积极的影响。
首先，它吸引了大量的投资和企业，提供了就业机会。
这不仅提高了当地居民的生活水平，也为城市的发展做出了贡献。
其次，银泰中心的商业活动刺激了消费需求，拉动了相关行业的发展。
无论是供应链还是物流，都因银泰中心的存在而得到了改善和发展。
最后，银泰中心还承担起社会责任，积极参与公益慈善事业，回馈社会，推动城市的和谐发展。
综上所述，银泰中心作为一个现代化的商业综合体，对城市的发展和周边地区的社会经济产生了积极的影响。
它依靠地理位置、品牌力和创新能力，成为了人们购物和娱乐的首选之地。
通过提供多元化的购物、餐饮和娱乐选择，银泰中心不仅提升了消费者的生活品质，也增加了城市的活力。
银泰中心研究报告（二）银泰中心的成功离不开其精心打造的品牌形象。
购物中心在市场推广方面做出了巨大努力，使得银泰中心的品牌在消费者心中树立了良好的形象。
杭州市(区县)市场商圈调研分析报告
市
杭州市 杭州市 杭州市 杭州市 杭州市 杭州市 杭州市 杭州市 杭州市
杭州市
杭州市
杭州市
杭州市
杭州市 杭州市 杭州市 杭州市 杭州市 杭州市
区/县
行政区 市场级
划
别
商圈简称
主路段/位置
辅路段/位置
商圈划分
商圈形 态
商圈发 展
是否适 合入驻
是否已 有竞品
拱墅区 省会 一级 城西银泰城商圈
城西银泰城(丰潭路与萍水街交汇处)
杭州市（区县）市场商圈 调研分析报告
开设品牌服装店铺调研
CONTENTS 1. 杭州市（含区县）市场级别定位
2. 杭州市（含区县）市场商圈级别定位 3. 杭州市（含区县）调研商圈形态分析 4. 附杭州市场商圈调研报告明细
前言
市场商圈与生意紧密相连，是市场开发必备前提， 随着地方经济不同程度的发展，市场商圈发生着很 大的变化，商圈出现了新生、成熟、衰退、灭亡等 不同程度的变化，本次主要对杭州市（含区县）市 场进行调研分析，从级别划分、商圈形态、商圈发 展等多维度进行分析，供对下一阶段实策执行做准 备。
杭州市场商圈形态划分
商业街区（59个）
街道型商业结构零售聚集、交易频繁 的地区。特点：商圈大店铺多、交通发达 流动人员多，热闹繁华。
商业体区（74个）
大型商厦、购物中心综合商业体，结 构商业聚集。
批发市场区(1个)
商品批发市场兼零售市场区域； 一般以某某服装城/市场为主；
混合区（6个）
居民社区（1个）
衰退
否
是
浙江省 杭州市 拱墅区 省会 一级 汽车北站商圈
汽车北站小商品市场（莫干山路1155号汽车北站西面）
杭州银泰城室外步行街考察专项汇报
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二、针对我司项目可以借鉴地方
具体建议：
1、空间尺度建议：室外步行街1F街宽一般约9~15米，2F过道宽度约4-5米，连廊宽度约 6-7米。根据室外步行街长度在转折处设置2个左右的节点空间。
2、铺位开间进深建议：铺位商铺进深一般为10~14米，以12米为宜，面宽4.2米左右。 3、外挑平台/雨棚建议：室外步行街两侧顶层设置外挑平台/雨棚，规避较差天气对顾客消
2——坐镇大城西核心，聚集整个大城西高端居住区100多万高素质、高收入人口，拥有西溪湿地国家公 园景观资源，近邻中国知名高等学府浙江大学。
3——首创商业、商务双核一体的国际化综合体模式，汇集银泰购物中心、国际服务式公寓雅诗阁与银泰 OFFICE于一体，打造最短距离、最高效率、最齐配套的商务生活半径。
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谢谢聆听!
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3F与2F层层呈阶梯式退距的外挑平 台，增加整体室外空间通透性与可 视室外步行街考察报告——杭州银泰城
室外步行街4F设计分析 空中花园设置
通过设置空中花园的户外空间将购物中心室内步行 街与室外步行街作良好的衔接互动。
4F
室内步行街 室外步行街
空中花园/酒吧
二、针对我司项目可以借鉴地方
4——引进多种业态共200余家知名商家，拥有银泰百货、喜悦真冰场、传奇奢华影院、孩子王、唛歌时
尚KTV、舒适堡健身中心、BLT精品超市、神采飞扬电玩城、正格运动城等10大主力店。除业态丰富的主
力店之外，国际化的美食也是银泰城的亮点之一，69家餐饮美食集结于此，并将引进多家广受好评、且
首次进入杭州的餐饮品牌，呈现全球美食饕餮。
一、室外步行街考察报告——杭州银泰城
室外步行街1F设计分析 室外步行街与购物中心室内步行街的衔接设置
探讨综合商业中心—以杭州银泰购物广场为例
探讨综合商业中心—以杭州银泰购物广场为例在大型商场消费，在当今的生活中逐渐处于主要地位，它的设计理念则直接影响着商场的经济效益，以及一个城市的文明，所以大型商场的设计要本着合理规划、文明构思、环境优美等几个主要原则。
做到既能促进消费，又能兼顾文艺特色，科学合理的设计大型商场，也是一个时代文明进步的标志。
【标签】综合商业中心；商场设计；合理规划；经济利益随着我国经济的日益腾飞、国民生活水平的不断提高，、以及时尚消费文化的盛行，大型商场在我国越来越占据有利市场，吸引众多消费者来购物、餐饮。
我们都知道大型购物广场不但占地面积广大。
而且其中供售的商品都属于高消费品，那么面对如此巨大地成本投资，设计者该怎样进行合理的设计，才能使商场既美观又适用呢？下面我们就以杭州的银泰购物广场为例，来具体探讨关于大型商场的设计问题。
一、合理规划在进行大型商场的建筑施工之前，我们首先要做好的就是对建设项目的总体设计，这包括对建设项目的概况设计以及整体结构的构思。
1.项目概况与整体构思杭州银泰购物广场，处在优越的地理位置。
它位于杭州的西城区，与主要路段相接，毗邻河流，为周围人群提供了很便利的社区服务，并且对城市规划起着极其重要的作用。
除此之外，杭州银泰购物广场在用地面积、建筑面积等方面是怎样进行规划的呢？我们来看一下银泰购物广场的具体数据分析便可知晓：东地块（银泰）：用地面积40000平方米，地上计容积率4.57。
建筑面积182800平方米，限高95米。
西地块（富强）：用地面积25100平方米，地上计容积率2.5。
建筑面积62150平方米，限高80米。
银泰购物广场的发展设计理念是具备年轻化、家庭化特性时尚商业。
它主要针对于城西的新中间阶层消费主体，在规划中注意商业与时尚传创意文化共融，形成了GALLERIA购物中心与OPPEN CITY潮流休闲天地结合，为区域的访客提供优质的文化、商业与休闲服务环境，形成最具人性化的城西中心。
【赢商共享】杭州主要商圈概况考察浅析报告1050323678
个案分析 杭州银泰百货武林店
个案分析 杭州银泰百货武林店 兰蔻 倩碧 CD 欧珀莱 欧莱雅 资生堂 玉兰油 ~H2O+ 羽西 BOSS 六福 谢瑞麟 溢鑫 天梭 欧米茄 浪琴 百丽 莱尔斯丹 真美诗 天美意 FED 森达 雅诗兰黛 T Gucci ANNA-SUI TOMMY MAC FANCL 露得清 伊诺姿 Armani 皮尔 卡丹(女鞋) ZA 薇姿 VERSACE Armani Jeans DIESEL BOSS精品 卡萨布兰卡 埃斯普利特 G2000 奥莉 艾格周末 摩根 杰西卡 卡西欧 美宝莲 红地球 欧时力 曼娅奴 GUESS ELLE 维罗 妮卡 雪莲 OTT 哥弟 宝姿…… 杭州银泰百货武林店楼层分布及主要品牌 楼层分布及主要品牌
吴山商圈
前景规划
吴山商圈兼具地理环境及旅游交通等优势，今后商铺经营档次的提 高和大量人气的聚集又会增加商铺的发展潜力，它依然属于好地段的好 商铺，前景看好。应当发展一些具有文化品质内涵的老字号品牌经营。
四季青——老市场
地理位置 商业类型 经营类型 辐射范围 市场数量 单体市场面积 经营情况 杭州市江干区杭海路88号 商业街+集中商业 各类服装批发、零售 浙江省、全国 17个 8000-50000㎡ 2009年12月单月成交 91428.45万元
湖滨商圈
地理位置 湖滨商圈紧邻西湖，是商业中心的核心区块。正所谓是杭州市区的风水 宝地，市中心的中心区块。包括延安路、解放路以及湖滨名品街、南山 路都属于商圈范围。以旅游休闲、高档购物为主要消费特色，走高档化 和国际化的商业路线，商业定位起点高。
湖滨商圈
主要项目
主力商家：解百、西湖时代广场、利星购物广场、新元华、工联精品服饰 城 、杭州龙翔服饰城、兴合服饰城、明珠商业中心、世纪联华凤起店等； 主力商街：湖滨国际名品街、南山路酒吧一条街； 商业地产项目：锦绣天地、西湖国贸中心、西湖时代广场等
商场调研报告5篇
商场调研报告5篇（经典版）编制人：__________________审核人：__________________审批人：__________________编制单位：__________________编制时间：____年____月____日序言下载提示：该文档是本店铺精心编制而成的，希望大家下载后，能够帮助大家解决实际问题。
文档下载后可定制修改，请根据实际需要进行调整和使用，谢谢!并且，本店铺为大家提供各种类型的经典范文，如工作报告、合同协议、心得体会、演讲致辞、规章制度、岗位职责、操作规程、计划书、祝福语、其他范文等等，想了解不同范文格式和写法，敬请关注!Download tips: This document is carefully compiled by this editor. I hope that after you download it, it can help you solve practical problems. The document can be customized and modified after downloading, please adjust and use it according to actual needs, thank you!Moreover, our store provides various types of classic sample texts, such as work reports, contract agreements, insights, speeches, rules and regulations, job responsibilities, operating procedures, plans, blessings, and other sample texts. If you want to learn about different sample formats and writing methods, please pay attention!商场调研报告5篇【第1篇】寒假商场收银的社会实践调研报告寒假是学习生涯中比较漫长的一个假期，想找点什么事情来充实自己原本可能日复一日空闲的生活，于是选择了在我家附近的沃尔玛超市当售货员，当然只是属于寒假打工类的。
杭州城西银泰城
杭州城西银泰城杭州城西银泰城是位于浙江省杭州市西湖区的一座大型综合商业综合体。
该项目于2018年正式开业，地理位置优越，交通便捷，逐渐成为杭州地区人们消费、休闲、娱乐的热门目的地。
本文将从该商业综合体的地理位置、建筑特色、品牌商户以及消费体验等方面对杭州城西银泰城进行详细介绍。
地理位置杭州城西银泰城位于杭州市西湖区文二西路与金星路的交汇处，毗邻杭州市西湖区的两个重要商业街区——星光大道和莫干山路商业街。
该地理位置处于杭州市的繁华商业中心区域，交通便利，周边环境优美。
建筑特色杭州城西银泰城占地面积超过20万平方米，总建筑面积约16万平方米。
建筑设计融合了现代时尚和传统文化的元素，整体建筑造型简洁大气，采用玻璃幕墙结构，外观独具匠心。
商业综合体内部空间设计宽敞明亮，购物中心、餐饮区、娱乐设施等区域布局合理，为消费者提供了舒适的消费环境。
品牌商户杭州城西银泰城汇集了众多知名的国内外品牌商户。
购物中心内设有各类时尚品牌店，涵盖了服装、鞋帽、珠宝、化妆品等多个领域。
此外，综合体内还设有各类餐厅和咖啡厅，供消费者品尝美食和享受休闲时光。
娱乐设施方面，杭州城西银泰城提供了电影院、KTV、游戏中心等多种娱乐选择，满足了人们不同的消费需求。
消费体验杭州城西银泰城注重为消费者提供良好的消费体验。
购物中心内部设有舒适的休息区域和灵活多样的座位，方便消费者休憩。
该综合体秉承“顾客至上”的原则，提供贴心的服务，为消费者提供便捷的购物环境和个性化的购物体验。
此外，杭州城西银泰城常常举办各类主题活动，如时尚发布会、特色展览等，为消费者带来更多的精彩体验。
总结杭州城西银泰城作为杭州市的一座重要商业综合体，凭借优越的地理位置、独特的建筑特色、众多的品牌商户和出色的消费体验，吸引了大量消费者。
该商业综合体以其多元化的商务功能和完善的服务体系，为消费者提供了舒适、便捷的购物与休闲环境。
未来，杭州城西银泰城将继续努力提升自身的品牌形象和服务质量，为消费者带来更多的惊喜和美好体验。
杭州湖滨银泰in77发展调查报告-商务英语-毕业论文
本科毕业设计(商务实践报告类)中文题目: 杭州湖滨银泰in77发展调查报告外文题目: Research Report on The Developmentof Hangzhou Hubin Yintai in77杭州湖滨银泰in77发展调查报告摘要:杭州湖滨银泰in77作为湖滨商圈的一份子，深受本地居民以及外地游客的喜爱。
经过几年的发展，in77已然成为了高端商业运营的代表，是一座结合了中西文化的多功能复合型城市综合体。
本报告以in77为例，通过调查消费者满意度以及商场周围环境考察等方式，探究当前该商场运行状态以及依照探究中发现的问题提出了两点意见，希望能为各大型商场提供发展借鉴。
本次网上问卷调查共收回有效问卷837份，其中87.69%的回复来自浙江省。
59.98%的调查者为女性，48.39%的调查者为41岁以上以及32.38%的调查者年龄段为21-30岁。
调查结果显51.97%消费者对in77整体评价为6-8分（满分10分），33.57%消费者的整体评分为8-10分。
在建议部分，报告着重强调了该商场的宣传方式及结构调整。
关键词：代表；消费者满意度；宣传iResearch Report on the Development ofHangzhou Hubin Yintai in77AbstractAfter many years development, Hubin Yintai in77 has become a representation of high-end commercial operation, being a classic depiction of Chinese-Western cultures. This report aims to investigate the current operating status of in77 through questionnaire about customer satisfaction and field study. Besides, recommendations are made tackled to problems found in study. Hopefully, other shopping malls can draw the experience from this report.The survey involved 837 respondents who mainly came from Zhejiang Province.59.98% of respondents are female. 48.39% of respondents were over 41 years old while 32.38% of them are between 21 to 30 years old.In the overall evaluation, 10 score is the highest one. The result indicates that 51.97% of the customers mark 6 to 8 and 33.57% of customers mark 8 to 10. As in77 is a representative, recommendations are only made in two parts: promotion and restructuring.Key words: Representative; Customer satisfaction; PromotioniiAcknowledgementsFirst and foremost, I would like to state upfront that my profound gratitude goes to my mentor Yujing. She without whom I would have been impossible to finish this project. She has assisted me in every crucial stage of the project from the choice of topic to the conduct of research. She has been extremely supportive that she completely respected my originality of thoughts while also giving me accurate guidance needed to make sure I was heading toward the right direction. I greatly appreciate all the efforts she has made to steer me towards success.I am also indebted to experts, friends, and random strangers who kindly took part in the validation survey, be it online questionnaires or keep company with me in field study. I am grateful for their passionate participation and enlightening insights.And finally, my profound gratitude goes to my families and friends who provide me with moral guidance and emotional support in my life. I couldn’t have finished this essay so smoothly and timely without the assistance and encouragements from my professor, beloved families and friends. Therefore, the merits of this essay, if any, should be given to people who poured their sweats on helping me put all the pieces together.iiiThank you all!ivContents独创性声明及授权书 (i)中文摘要..................................................................................... . (ii)Abstract (iii)Acknowledgements (iv)1. Introduction (1)1.1 Background (1)1.2 Objectives (2)1.3 Significance...................................................................... . (2)1.4 Structure (2)2. Research Design (3)2.1 The Overall Definition and Sampling (3)2.2 Methodology........................................................................ . (3)2.3 The Questionnaire......................................................................................... (3)2.4 Field Study...................................................................... .. (4)3.Results and Findings....................................................................... (5)3.1 Customers Behavior Analysis (5)3.2 Customers Satisfaction........................................................... . (9)3.3 Business Characteristics (12)3.4 Problems (14)4. Conclusion (15)5. Limitations..................................................................... . (18)Appendix A Questionnaire............................................................ (19)1Research Report on the Development of HangzhouHubin Yintai in771. Introduction1.1 Background“in77”is one of the four commercial projects managed by Beijing Intime Yusheng Commercial Management Consulting Co., Ltd. Being a high-end commercial brand, “in” is absorbing the high-quality commercial resources and operational management capability of Yintai Group. There are other three projects: Beijing Yintai Centre in01, Beijing Wangfujing Yintai Centre in88and Chengdu Yintai Centre in99. Each of these project incorporates the concept that awakens customers’ elegance while showing their own features and personalities.Beside the West Lake, Hangzhou Hubin Yintai in77 belongs to the Hubin Trade Area which is a core block of the municipal-level retailing centers lying in between Wulin Trade Area and Wushan Trade Area. Located in such a flourishing trade and tourist area, it is the only multifunctional compound urban complex. It is a classic depiction of Chinese-Western Cultures and Landscapes and a combination of fashion, arts, architecture.“in77” is divided into five blocks: A, B, C, D, E while each block distinguishes from the other four. Block A is focused on luxury stores with the extension of block D. Block B leads fashion with the feature of antique buildings. Block C satisfies the needs of the youth and family, while the newest block E shows a fresh look on the charact eristic tourism oriented commerce and culture center. What’s more, block D becomes a joint point, interlinking other four blocks. Due to the situational advantage and convenient transportation, it is guaranteed of huge flow of footfalls. People from all around the world can choose their favorite from the main elements of each block that has its own customer segment. The goal of “in77” is to create public space whereconsumption becomes an experience of enjoyment and relaxation.11.2 ObjectivesThe study has objectives as follows:1. Investigating customer’s satisfaction towards in77.2. Investigating the effect of transportation around trade areas.3. Identifying the development of complex trade areas.4. Making recommendations for future development of in77.1.3 SignificanceCustomers are playing more and more important part in economy. The concept of saving and spending has been improved. Disposable income has changed people’s consuming habits. Nowadays, people would like to spend money and hope their various needs can be satisfied in a convenient way. Thus, multifunctional trade areas are developed. In77is an excellent symbol of commercial operation in Hangzhou, being an ideal place for the local or tourists. But sometimes it may not satisfy the demand of customers, which requires a lot of effort into management. The questionnaire of this report tries to understand customers’ thoughts, so as the administrators can improve and optimize its service. What’s more, the analysis of customer behaviors is also beneficial to the urban commercial planning. Through investigating the current development of the commercial project, this report aims to help the administrators operate the whole areas better under the discovery of customer satisfaction and surroundings. Recommendations are made to achieve mutual benefit. Meanwhile, it also sets an example for those megastores with the basic knowledge of the operating model.1.4 StructureThis paper consists of five parts. The first part gives an introduction of the background information of the essay. The research design part contains several ways related to the investigation. Then the third part presents the findings related to the former part in a well-arranged order. In the fourth part suggestions are made based on the analysis. Finally, the last part concerns possible limitations that this paper may notrefrain from.22. Research Design2.1 The Overall Definition and SamplingThis research aims to analyze the development status of Hubin Yintai in77, then to make recommendations for those future high-end business operation projects. Quantitative and qualitative research has been conducted in order to collect information related to the topic. There are two major data sources included in this report:1. Online questionnaire about customer satisfaction.2. Field study on the trade area.Random sample approach was adopted during the survey. Every customer has the same probability of participation. In total, we received 837 responses of all-aged customers. Respondents were selected across the country, while the majority is in Hangzhou. Female customers represent 59.98%. 48.39% customers are over 41 years old and the second large group is 21-30 aged, accounting for 32.38%.2.2 MethodologyThis report has applied quantitative and qualitative methods in the online survey, second-hand research and field study. Each of this method was inextricably connected and they were mainly adopted in an exploratory and reflexive manner. The questionnaire focuses on customer satisfaction while the field study includes the number of brands and the passenger flow in a designated entrance. Second-hand research has been conducted prior to the survey process, like consulting the official website of Beijing Intime Yusheng Commercial Management Consulting Co., Ltd and other related ones. In the end, those researches will give a clear map of the current development of this high-end commercial project.2.3 The QuestionnaireThe questionnaire is designed to give a view of customer satisfaction as well as other relative questions about customers.3There are two types of questions. One is multiple choice which requires respondents to choose a single item from several given answers. 9 out of 17 questions fall into this category. And the rest of questions require respondents to choose more than one options in the list. Questions about the mainly activities at in77, and aspects customers satisfied or dissatisfied are all in this category. Some open answers are allowed in questions in case some respondents cannot find ideal listed answers.The questionnaire consists of four parts. The first part collects some personal information of respondents as to their gender, age group, and monthly disposable income. Then following the customers’ behaviors and preferences are the frequency of visiting, mainly activities, reasons for choosing, consumption types and other two questions related to the publicity: one is the way respondents recognize in77, another is what kind of articles respondents prefer to read if they follow the WeChat official account. In the third parts, the questionnaire aims to find out participants’ attitudes toward in77. Thus, this part comprises questions about to which extent respondents are satisfied, aspects which respondents are satisfied or dissatisfied, expected improvement, and any unpleasant experience. To be specific, questions about unpleasant experiences as a free option, considering not every respondent has this kind of experience. If they have unpleasant experience, then they can answer the following questions about ‘which compensations will you accept’. What’s more, it should be stressed that question about overall evaluation is on the multiple choice category, where respondents must choose one answer listed as 0-4, 4-6, 6-8, 8-10, respectively represent as very dissatisfied to dissatisfied, slightly dissatisfied to fair, slightly satisfied to satisfied and satisfied to very satisfied.2.4 Field StudyField study consists of two parts: one is the population flow per minute on Sunday, another is brand classification. In population flow part, this investigation mainly focuses on three blocks: Block B, block C and block D, which general customers would like to choose. Because block A presents luxury while block E is newly opened, they are not sorepresentative. On a random chosen weekend, 10 minutes are set to count the number of4people going in and out regardless of gender and age. Then to calculate population flow per minute. Due to the different structure of three blocks, the entranced are not the same. The entrance of block B is near the outdoor elevator, the chosen entrance of C is facing the crossroad, while the entrance of D is on the side. The brand classification part will be further divided into three parts. First, total brand in each block. Second, proportion of domestic brands and foreign brands. Three, brand type.3. Results and FindingsDuring the survey process, efforts were made to ensure every respondent matches the sampling standards and that a relatively even mix of gender and age groups is maintained. The questionnaire and field study were well-deigned to acquire practical and accurate information. The data was obtained after careful examination and analysis. Please note that some related data gained from questionnaire is used in different aspects of this part.3.1 Customers Behavior AnalysisFigure 1 In Which Ways Customers Recognize in77Figure 1 shows that in which ways customers know in77. An obvious number of customers are recommended by friends and relatives, taking up 58.78% of the total respondents. And 30.82% of customers know it from the massive media. 27% of respondents just go by accident. There are some respondents say that this is a5landmark building which one cannot miss. This result tells a high awareness of in77 and the popularity is spreading through people.Figure 2 The Frequency of Customers Visiting in77Figure 2 represents the frequency of customers visiting in77. Most of customers do not visit in77 so often. 15.89% of respondents visit in77 one time in three months, 20.91% of them visit in77 one time in six months, while 27.12% of customers visit once yearly. But there are also people who go to in77 frequently. 22.94% of respondents claim they visit one time a month. Only 3.23% of respondents visit in77 about 2 or 3 times a month. That is not a surprising result, as there are many leisure activities. However, it encourages more attractive events and sale incentives.67Figure 3 Reasons for choosing in77Figure 3 reveals reasons of respondents choosing in77. Among all reasons listed, three of them receive special attention. 48.98% of customers choose it for its convenient transportation around. 43.25% of customersare attracted by the nice environment while 36.44% come here for the adequate brands. Other reasons like well-equipped facilities, special events, near the scenic area and in the trade area all affect customers ’ choice.Figure 4 Mainly ActivitiesFigure 4 indicates that customers mainly activities at in77. Three activities are far beyond others in this multi-choice question. The “shopping” choice accounts for 62.6% and more than a half of people would like to walk around. Also, 48.98% of people go there for grocer’s. Not many people go for parking or events. Still, 8.36% of people just have some rest here.Figure 5 Mainly Personal ConsumptionFigure 5 illustrates customers’ mainly personal consumption in in77. People are mainly focus on shopping and eating, the numbers are 63.8% and 62.84% respectively. Less than half of people will choose in77 as a place to play. This result acts in cooperation with that in Figure 4, both of them remind us that most customers consider in77 as a leisure place to kill time and relax. In77 can be future developed from improving customer experience on shopping and eating.8Figure 6 What Kinds of Articles Customer Prefer to Read On WeChat OfficialAccountWe enquire people whether they follow in77’s Wechat official account and what kinds of articles do they prefer to read now or want to read in the future. One kind of articles attracts most attention: 53.76% of respondents wish to get information on discount. Articles of special events, new product releasing, tendency receive nearly equal attention. 24.85% of respondents pay no attention on this account.3.2 Customers SatisfactionFigure 7 Satisfaction About Service Attitude9Figure 7 tells customers’ satisfaction about service attitude. Beyond 80% of respondents are satisfied with the service, including 22.7% who are very satisfied and 60.45% satisfied. There are barely customers who are not satisfied with the service.Figure 8 Aspects Customers Satisfied WithFigure 9 Aspects Can Be Improved10Figure 8 and Figure 9 present aspects customers satisfied with and those they think can be improved. Positive result is received in primary characteristics, such as adequate brands, resting places, and convenience for food. Other supporting facilities like baby care rooms, and districts interlinking do not receive many attention. However, 34.53% of respondents think promptness of publicity should be improved. Numbers on cleanliness of restrooms, quality of products, environment, service attitude, and indistinguishable characteristic of each district is nearly in common. That to say, on the one hand, customers are satisfied with these aspects, or on the other hand, customers do not pay much attention to them.Table 1 Unpleasant Experience and Accepted CompensationsThrough cross analysis, respondents who do not have unpleasant experience are separated, leaving customers with unpleasant experience. Then, those with unpleasant experience are asked which compensations they wished to accept. 36.71% of them wish to get discount on products, 26.58% of them want cash offer. Still, 25.32% of respondents will accept small gifts. Many customers have pleasant experience on in77, which reveals that in77 does a good job on customer experience.11Figure 10 Overall Evaluation on in77? (by score 0-10)Figure 10 draws an overall evaluation on in77 by 0 to 10. Nearly 52% of respondents grade 6 to 8, specially, 33.57% of them score 8 to 10. It is a satisfying phenomenon that most customers are satisfied with in77. Dealing with customers is a tough task, but in77 links with customers closely, presenting a professional image that deserve the reputation of representation of high-end commercial from the aspect of customer.3.3 Business CharacteristicsBelonging to Hubin Trade Area, in77 is a commercial urban complex. It is surrounded by Qingchun Road, Hubin Road, Jiefang Road and Wushan Road, connecting with the traditional trade area: Wulin Trade Area and Wushan Trade Area. On the central of Hubin Trade Area, there are other shopping malls nearby like Jiebai Shopping Malls and Lixing Shopping Malls. Many visitors become customers of in77 because it is next to the West Lake, a well-known scenic spot. What’s more, customers can go to different blocks through underpass and overpass between blocks. The transportation also brings convenience to in77. There is a bus stop with several traffic lines and Metro line No.1 is directly to the block B, C, D. According to the field study, we find that location plays an important role in population flow.12Table 2 10 Minutes Population Flow in Block B/C/DGenerally speaking, it can be seen from Figure 1 that block C owns most of the footfall. Both In and Out per minute data are over 30 while only average 12 people per minute go to block D in that time. The number of people going into block C is quite the same as the number of going out, but the gap between in and out in block B or D is a little bit larger—on a difference of 8 or 9 person per minute. In all three blocks, the number in Out section is beyond that in In section.Five blocks of in77 have their own characteristics. Near to the West Lake, block A is a place suitable for upscale shopping and tourism, consisting of over 30 international famous brands. Different from traditional retail format, block A makes itself more international and elegant with Hubin Boutique Compound which is one of three luxury cluster centers. Besides, it also has specialty chain restaurants and leisure time zone. Not only does it gather franchise stores, but also provides room for time-honored brands, antique shops and souvenir stores. The decent design of the building is a combination of Chinese and western styles that meet with scenery of West Lake. Block B with fashion brands aiming at youth. Landmark shops like Asian biggest Apple Store, Adidas Mini Center and AAPE all in this block. In addition, snack shops underground bring plentiful flow for the block. Being the biggest block of five, block C covers an area of 106,000 square meters. It satisfies the demand of stylish family with fast-fashion and popular brands together with shops for kid. As these years’ d evelopment, block C is toward the target of casual luxury: layer one of C1 is open to light luxury bag shops and cosmetics shops, C2 focus on clothing and accessories, and C3 has children’s goods shops. These three interconnected buildings constitute as a whole and customers can enter to block B, D, E from underpass. Grant13coherent scope, colorful formats bring huge population flow and impressive salesperformance. Block D acting as a joint point has an overpass towards block A while interlinks with block B, C underground. Block D orientates itself as high delicate quality image. The main element of block D is international cosmetic shops, such as Estee Lauderm, Lancôme. Another eye-catching place is Zhejiang’s fist Victoria’s Secret flagship store. There are also some innovative stores like Xixuan supermarket collaborating with Tmall and intelligent home store HomeTimes. The newest block E provides a place for people to enjoy life and appreciate the beautiful scene from the observation deck. This block keeps tight with local cultural identity, introducing more than 30 tourism cultural and creative brands such as ZENS, one brand with tea and home decor from modern minimalist design combined with Asian aesthetics. In77 renews around 100 to 150 brands annually and held more than 300 promotion campaigns in 2018 in order to keep up the fashion and attract customers.3.4 ProblemsThere exist some problems. One is that block A do not have many exclusive brands. Luxury brands, for example, Cartier, Ferragamo can also be found in Hangzhou Tower and The Mixc. Though over 86% of customers are satisfied with the quantity of brands, such overlapping of brands still separate customers who pursue premium brands and popular brands. Second, transition of consuming pattern strikes the traditional offline consumption. Many people nowadays prefer online shopping in all aspects which threaten these physical stores in malls. Physical stores put more capital in running business than those online stores, therefore customers will spend less in some fast fashion brands online store. That may cause even less flow in such a mega mall. Thirdly, the promptness of publicity as well as the method can be improved. As mentioned before, respondents are not satisfied with the promptness, usually they do not notice the promotion on the first time. Realizing the importance of online publicity, in77 creates a WeChat Official Account where releases articles each week. But we find that the page views vary in categories: articles of discount receivemost attention, the page views reach from 3,000 to 5,000; articles of tendency or new14release often get 1,000 to 2,000. The number is even far below some articles written by We-Media.4. ConclusionThrough the investigation, there are two reasons why block B, C, D have larger population flow. First, business types decide customer groups. Block B, C, D, E aim to the youth and families while block A focuses on high-end customers. The result of questionnaire tells that many customers go to in77 to find food and shopping. Many groceries locate in the underground layer of block B, C, D which bring more customers than that in block A, E. The result of mainly activities in in77 also shows that more than 52% of customers are wandering around while block B, C, D have more kinds of shops and events. Secondly, these three interlinking blocks have super location. They surround a busy crossroad and link with a metro line. Metro line No.1 has three exits to in77: exit B and C are direct to block B, while exit D is facing block C, B. The convenient transportation is the main reason many customers choose in77. Block A, E are excluded in this part because high-end customers can go to other markets like Hangzhou Tower to satisfy their need, so a small population flow is in block A. Block E is the newest one, thus it takes time for block E to attract customers.Two aspects in publicity part are considered. One is the promptness of publicity. As word-of-mouth advertising may be a delay, customers may not receive the first-hand information. Another is the pertinence. The result of ‘what kinds of articles do customers prefer to read now or want to read in the future’ tells that more than a half of customers want to receive discount information in the official account. Articles now released may not arouse customers’interest and not play a good part in advertising.In77 is recommended by friends and relatives implies that the popularity is spreading through people, which in another way corresponding the positive result of overall evaluation. Around 30% of customers know it from the massive media which15also means in77 uses a traditional promotion methods. Except several significantaspects customers are satisfied, many aspects receive similar attention. The well-equipped facilities at the market: baby care room and restroom every 30 meters each layer, information desk, lockers, lounge, observation deck… all reveal that in77 is customer-oriented no matter in service or attitude they provide. As in aspects can be improved, all numbers are below 35%. That to some degree reflects customers’ satisfaction.At last in this part, suggestions are made for a better development. There are two aspects tackling the problems found in this research.a) PromotionPromoting in official account nowadays is a profitable method. On the one hand, it lowers the operating cost. On the other hand, the duration of advertisement is longer than traditional media. Maximizing the function of existing official is the primary thing to do. First, the operation group of official account can collaborate with other local amusement accounts that have larger reading groups. Some information of new releasing products and special events can be published in cooperative account. That may solve the problem that many customers do not follow the trend and greatly reduce the marketing cost. Meanwhile, operators can gather the discount information weekly to attract customers. Second, search function should be more enhanced. There are numerous stores in five blocks, so sometimes it is hard for new customer to find the specific one. Now customers find the store through information desk, signpost and apps like Dianping. But it is not a faster and more convenient way because not all stores are listed on apps and information desk is on a settled place. Through technological improvement, customers can input a store’s name to locate their destination in official account. Then the location of store will automatically appear in dialog box. In a similar way, customers can choose their own preference articles which are classified before. For example, if one customer want to read articles about restaurant, he or she ca n type ‘restaurant’ in the box, then collected articles will besent to the customer. Last but not the least, published articles should interpret brand16culture of in77. Language style should be unique enough to arouse readers’ interest and decent for it re presents an enterprise’s image. They can establish special columns on culture. Every month or at a specific time they can release an introduction about the development of in77 and its relevant project, helping customers get better recognition.To be specific mentioned, there should be a group of team to verify these articles carefully no matter in its own account or other relative account.b) RestructuringOne theory in retail industry is called Retail Accordion Theory, it says that retail institutions transfer from outlets with wide assortments to specialized business store merchants and then back again to the more general wide institution. The sales model is a loop from general to specific then to general. In77 now is an urban compound with small details and wide range, covering nearly all aspects of people’s life. Still, if it wants to be more professional, it should transfer into next specific part with more details and small range. One thing they can do is cooperating with surrounding shopping malls. As in77 is sharing flows with its surroundings, all shopping malls nearby can work together to reinforce the professionalization of Hubin Trade Area. All of them can analyze customer behavior annually, sending questionnaire and counting up the flow in this area. That may largely improve the efficiency of gathering business information. Besides, a cluster of similar enterprises will help enterprises be aware of the market competitive situation and the demand of customers. Then it should make itself special through introducing exclusive brands and featured brands to win customers from other trade areas.All in all, what in77 want to be is not only a professional operator, but a commercial representative of Hangzhou. We are looking forward to its future surprise.17。
高层建筑调研
腾讯大厦东西侧各有 高层建筑相邻，它是城市 干道边建筑行列的一员。 在这种城市关系中，“四 面同性”或四面连续变化 的造型并不合适，应让建 筑有“主面”、“侧面” 之分，“侧面”彼此对应 ，“正面”展示特点，形 成既有序又有特点的建筑 行列。本方案建筑南北立 面微微收分呈梭形，一方 面这种手法能保证建筑平 面方正好用；另一方面， 体型水平向平整，利于与 东西建筑形成建筑行列秩 序；同时，从深南大道上 看，形体挺拔锐利，190 多米的高度使这种微妙变 化韵味悠长。
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支付宝大楼地下商业部分
3/10/2015
支付宝大楼平面图 及立面局部
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车库出入口设置
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EAC
欧美中心
欧美中心总建筑面 积约40万平方米，集甲 级写字楼，顶级酒店服 务式公寓和综合性购物 中心于一体。
——总体俯视——
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——总体俯瞰——
银泰商业层屋顶鸟瞰
屋顶内部
银泰 办公楼 局部
公用电梯间
消防楼梯
消防疏散图
消防电梯间
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银泰办公楼
银泰办公楼
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银泰酒店式公寓部分
3/10/2015
银泰 空中花园 部分
3/10/2015
双层停车位
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车库消防疏散平面图
地下车库斜排柱网连接
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高层建筑 调研报告
小组成员：
2015.3
调研地点
1.城西银泰城
2.支付宝大楼
3.欧美中心
4.赞成太和广场
3/10/2015
调研地点区位图
杭州银泰城（城西银泰城），系银泰置地开发的城 市综合体项目，位于杭州市拱墅区，是杭州市重要 购物及休闲商业设施之一。总建筑面积约40万平方 米，由高层现代建筑以及低层商业建筑、广场、空 中休闲公园等建筑形态组成，其购物广场部分采用 独特的内街外街相结合的构造是中国银泰旗下继北 京银泰中心之后最重要的城市综合体项目之一。 坐镇大城西核心，聚集整个大城西高端居住区100 多万高素质、高收入人口，拥有西溪湿地国家公园 景观资源，近邻中国知名高等学府浙江大学。
杭城综合体停车场调研报告_主要商圈停车场调研情况及分析
杭城综合体停车场调研报告一、杭城主要商圈停车场调研情况及分析1．武林商圈1.1杭州大厦：杭州大厦停车位共160个（包括A座对面的50多个路面停车位及100多个车位的地下停车场）当日累计消费满2000元的顾客可免费停车三小时。
杭州大厦停车为人工缴费。
1.2杭州百货大楼：杭州百货大楼停车场位于延安路546号,与杭州大酒店的停车位是一起的，路面车位60个，地下停车场60多个车位。
1.3武林银泰：武林银泰露天停车场共100多个车位。
武林商圈停车体系的评价●杭州大厦停车车位不能满足顾客需求，但武林商圈的商业氛围已形成，作为老牌的高档消费场所还是有一批忠实顾客消费。
●许多顾客选择在道路公共泊位停车，公共泊位只需6元/辆/小时。
●杭州大厦对忠实会员的停车服务很值得借鉴，等级越高的会员卡停车时间越长，这也与商场预估的顾客消费时间相符。
值得一提的是代客泊车服务不仅能为商家盈利和累积有效VIP顾客，还能为顾客带来便利，减少找车麻烦。
●杭州百货大楼和武林银泰的停车不能满足消费者的需求，但武林商圈的商业氛围已经形成，还是有一批忠实粉丝消费。
●武林银泰的停车收费较低，也有许多顾客会选择停车在停车取车较为方便的建设银行附近的路面停车位（6元/小时/辆）。
●武林商圈的停车均为人工缴费。
2. 湖滨商圈2.1湖滨银泰：湖滨银泰停车位共570个，地下三层则考虑到了周边商圈的停车难问题，除了地铁1号线、3号线的隧道区间外，全部建设了三层的立体机械停车库。
2.2西湖时代广场：西湖时代广场地面停车场位于中山北路，车场同时可以容纳220辆车。
当日实付300元可免费停车2小时立体式停车位可以增加车位利用率，节省空间。
湖滨商圈停车体系的评价●停车自助缴费系统，只收5元/10元/20元/50元/100元的纸币，许多顾客不会操作自助缴费，还是有工作人员在旁指导，增加人力成本。
●自助停车系统20分钟内需要自动离场，否则重新计费，一定程度上给顾客带来不便。
万达广场选址分析
编号：20 15 —20 16 学年第一学期万达广场选址分析实验课程名称万达广场选址分析学生姓名曹宇星孙舒婷林晓陈鸿霞李小帅实验指导教师黄宇驰目录目录 ............................................................................................................................................................... 摘要 . 0实验目的 (1)实验过程 (1)实验内容 (2)一、二维地图显示位置 (2)二、商圈范围 (3)（一)在地图上标出核心商圈、次级商圈、外围商圈的范围 (3)1。
核心商圈 (3)2。
次级商圈 (3)3.外围商圈 (4)(二）本次划分商圈的依据 (4)1。
商场的经营特征 (4)2。
经营规模 (4)3。
商场的商品经营种类 (5)4。
竞争商场的位置 (5)5.顾客的信息及流动性 (5)6.交通地理状况 (5)7。
商场促销手段 (6)（三）文字指明具体的商圈范围 (6)（四）商圈半径，商圈面积 (6)三、商圈内的竞争店和互补店 (6)(一）商店的数量与类型 (6)1。
主要商店的分析 (7)（二）直接竞争者的数量、店址 (9)（三）直接竞争者的竞争能力分析 (11)(四)互补店的数量、类型与区域商业生态分析 (11)1.互补店的数量、类型 (11)2.区域商业生态分析 (12)五、商店具体店址分析 (12)（一）所在区域的类型 (12)(二）可用停车空间的数量 (12)（三)送货的难易程度 (13)(四)商店可见度 (13)（五）周围商店的相容性 (14)（六）顾客进出的难易程度 (14)六、进店人流量测定（平常日、周末）与分析 (15)测量时间 (15)（一）实测时间段内人流量分性别，年龄 (15)(二)全天人流量 (15)（三)人流的方向与动线分析 (15)七、车流量测定 (16)（一）实测时间段内流量 (16)（二）停车场入口车流量 (16)（三）停车场车牌分析 (16)八、周围人群聚集的场所 (16)（一）场所的类别及特征 (16)1.商店 (16)2。