西方报刊经贸文章选读史天陆第五版 unit 2

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中外新闻传播史第五章第二节资产阶级报刊的垄断化

立。评价报业垄断，应该根据辩证法的观点，进行实事求是的
分析。从新闻历史的角度来看，报业垄断、所有权集中是一个必
然的趋势。作为一种历史现象，报业垄断对社会的发展亦是有利有弊。
它既为报纸质量的提高创造了经济条件，却又被惟利是图的商人和政治野心家钻了空子。
外国新闻传播史
25
1907年，斯克里普斯创立合众社。
该报团主要是廉价的大众化晚报，读者对象是中小工业城市的工人。
外国新闻传播史
7
（2）芒西报团（Munsey Group）
由弗兰克·芒西创办最初通过青年杂志《金色船队》打进纽约出版界。 1889年，创办《芒西周刊》 1901年，进军报界，买下《纽约每日新闻》、
为了维持对政治权力的垄断，垄断资本需要加强对经济，进而对思想、文化等领域的控制。
报纸是近代社会最基本的舆论工具，垄断资本必须通过控制报纸来控制舆论，以稳固自己的权力基础。
垄断的政治经济现实，要求建立规模巨大、数量极少，并能在根本新闻传播史
3
外国新闻传播史
13
3，德国的垄断报团
（1）乌尔斯坦因（Ullstein）报团
其主人乌尔斯坦因，1889年开始经营报业。旗下有《柏林全德新闻》、《柏林晨邮报》、
《柏林午报》、《沃斯新闻》、《时报晚刊》等。由于该报团主人是犹太人，希特勒上台后，纳粹
党首先对该报团进行攻击。最终被纳粹党没收。
外国新闻传播史
22
（2）舆论为少数垄断报团所控制
垄断报团控制了众多新闻媒介，多种声音被一种声音所取代，言论的多样性被高度一致的思想所打破，自由资本主义时期“自由公正的意见市场” 被破坏。
垄断报团不仅控制了报纸，控制了消息传播，也控制了社会舆论。

美英报刊阅读lesson2

■
the U.Sw.aSnetnsaYtOe U to go abroad4
Even
Sena8tereRceosgonluiztieosnth3e08importance of a study abroad experience to
future employment.
, passed on November 11, 2005, lists several
team. Of all my friends, only the ones who I know through Chinese classes went to China,
and the eight of us couldn’t even fill a dugout.
美国教育委员会
■ So why did they go? There are a number of reasons to study abroad. In fact, according to the American
Aside from a foreign cultural 12experience, students are able to re-examine the assumptions of their own lives and the assumptions of the societies they belong to. ■ So why Asia?
PART TWO BUILDING UP VOCABULARY
federal grossly institution predominance refreshing Senate steady unequaled Vietnam
严重地；令人不快地令人欣喜的，使人耳目一新的美国联邦政府的社会机构有规则的，平稳的占优势，显著，支配地位（正式）无与伦比的，无双的参议院越南

西方报刊经贸文章史天陆第五版unit1介绍

单元布局

课文重要经贸概念的注解课文中译文，可供对照问题经贸术语补充阅读材料
参考文献和网站

张翠平：《国际经济学》，上海外语教育出版社，2009年陈苏东：《国际经济导论》，高等教育出版社，2002年张中宁：《最新西方报刊经贸文章选读》，2009年王关富：《商务英语阅读》2002年孙湘生：《国际贸易实务》，清华大学出版社，2005年黄珠仙：《国际经济贸易英语阅读》，世界图书出版公司，2000年肖云南：《国际商务谈判》，清华大学出版社，2003年凯罗· M. 莱曼：《商务沟通》，东北财经大学出版，1998年新闻周刊 .au/ 纽约时报 / 财富 /magazines/fortune/ 商业周刊 / 华盛顿邮报 / 华尔街日报 / 星期日泰晤士报 /sto/ 亚洲华尔街日报 /home-page 中国日报 / 经济学人/
Selected Readings on International Business & Economics from Western Journals 西方报刊经贸文章选读
The goal of this course/ What is required of in this course?

2007年超越德国成为世界第三。 2010年第二季度，中国GDP总量首次超过日本，日本政府公布的数据显示，2010年第二季度GD P总值为1.28万亿美元，低于中国第二季度GDP 的1.33万亿美元。中国GDP超过日本正式成为第二大经济体。
据媒体报道，经合组织（OECD）最新报告认为，扣除物价因素中国在2016年将成为全球第一大经济体，并预期中国有能力在当前10年内维持高速增长。OECD指出如果按照购买力平价计算，在2016年附近中国将取代美国成为全球第一大经济体。（2013年03月22日19:18 来源：和讯网）在日前举行的“2013北京CBD国际论坛”上有经济学家如此预判——到2023年，中国将超过美国成为世界第一大经济体。（2013年9月 11日中国行业研究网）

英美报刊文章阅读精选本第五版课文翻译

Lesson4 Is an Ivy League Diploma Worth It？花钱读常春藤名校值不值？1.如果愿意的话，施瓦茨（Daniel Schwartz）本来是可以去一所常春藤联盟（Ivy League）院校读书的。

他只是认为不值。

2.18 岁的施瓦茨被康奈尔大学（Cornell University）录取了，但他最终却去了纽约市立大学麦考利荣誉学院（City University of New York’s Macaulay Honors College），后者是免费的。

3.施瓦茨说，加上奖学金和贷款的支持，家里原本是可以付得起康奈尔的学费的。

但他想当医生，他觉得医学院是更有价值的一项投资。

私立学校医学院一年的花费动辄就要4 万5 美元。

他说，不值得为了一个本科文凭一年花5 万多美元。

4.助学贷款违约率日益攀升，大量的大学毕业生找不到工作，因此越来越多的学生认定，从一所学费不太贵的学校拿到的学位和从一所精英学校拿到的文凭没什么区别，并且不必背负贷款负担。

5.Robert Pizzo 越来越多的学生选择收费较低的公立大学，或选择住在家里走读以节省住房开支。

美国学生贷款行销协会（Sallie Mae）的一份报告显示，2010 年至2011 学年，家庭年收入10 万美元以上的学生中有近25%选择就读两年制的公立学校，高于上一学年12%的比例。

6.这份报告称，这样的选择意味着，在2010 至2011 学年，各个收入阶层的家庭在大学教育上的花费比上一年少9%，平均支出为21,889 美元，包括现金、贷款、奖学金等。

高收入家庭的大学教育支出降低了18%，平均为25,760 美元。

这份一年一度的报告是在对约1,600 名学生和家长进行问卷调查后完成的。

7.这种做法是有风险的。

顶级大学往往能吸引到那些已经不再去其他学校招聘的公司前来招聘。

在许多招聘者以及研究生院看来，精英学校的文凭还是更有吸引力的。

英语专业课程简介

英语专业课程简介Z1044 专业概论Orientation Course (BA English)选用教材：《专业概论·英语专业》，史宝辉编，本校印刷内容简介：本课程用汉语授课，介绍英语专业的教学内容、教学方法、教学条件和学习方法。

内容主要包括：英语的历史、现状、应用，本专业的性质、培养目标、教学计划、专业要求，本专业的课堂教学、学习方法、理论与实践的关系、知识与技能的关系，本专业的就业方向和前途。

Y1072 语言学概论Introduction to Linguistics选用教材：《现代英语语言学简明教程》, 戴炜栋主编, 上海外语教育出版社。

内容简介：本课程是英语专业的一门专业基础必修课, 介绍语言学的基本概念和基本知识、语言的主要研究方法, 为进一步学习好英汉两种语言打下良好的基础，从而以语言学知识指导以后的语言学习。

主要内容包括：语言学的科学性，语言的定义、功能,语言学的分支学科,语音基本理论,语音学的定义, 语音系统比较, 词汇学定义,语素, 英语构词法,词义演变, 语用学的基本理论, 语言和文化的关系和基本理论, 语言文化差异,社会语言学定义, 常见语言变体。

Y1052 英语语音English Pronunciation选用教材：《国际音标与语音》，汪福祥主编，外文出版社。

《大学一年级英语语音练习手册》，张冠林编，外语教学与研究出版社。

内容简介：本课程是英语专业基础阶段的一门以实践为主的必修课。

重点是使学生掌握英语语音的基础知识。

本课程包括大量的发音练习和针对性的练习，以纠正不正确的发音习惯，最终达到准确、清晰、流畅、熟练、自然地朗读英语和发音。

主要教学内容包括：语音训练的主要方式和要领，英音与美音，国际音标，英语注音方法，发音器官，发音部位，发音方法，元音和辅音发音要领和训练，读音规则，音节，重音，连读，句子重音，节奏，语流音变和语调，美语发音特点，美语与英语发音的差别。

英语报刊阅读教程-对外经贸大学Unit5

Unit5passage1But are today's economic times actually worse?One way to measure that is the misery index.That was a gauge of economic trouble developed in the late1970s and 1980s that was supposed to be a more accurate measure of how bad the economy was for the average Joe.The misery index combines the inflation rate with the unemployment rate to come.And indeed those twin fears of joblessness and souring food and gas prices are what seems to be sapping confidence in the economy these days as well.So how does the economy measure up to the1970s based on the misery index. Actually pretty well.The misery index hit19.3at the end of1974,the year I was born. In1980,the index pare that to now and the economy looks positively rosy.Today the misery index would stand at11.Good times,right.Maybe not.But while the misery index may have been a good gauge of economic health in the1970s,it isn't the best measure of economic health at all times and misses the point today.One example,deflation is one of the worse things that can happen to the economy.Wages and income and asset values tumble,while debts stay the same. Bankruptcies galore.Yet,by the misery index,deflation would be a good thing, bringing the index down.And too little inflation,and the fear of deflation,has been one of the things that Bernanke has worried about.That's why Kathleen Madigan,over at the Wall Street Journal,has devised a new misery index that may do a better job of actually comparing today's economic times to back then.While inflation is low,many think it will soon rise,and that along housing prices and the lack of jobs could be what is holding back the economy.So Madigan's new misery index looks at the one year change in the jobless rate,gas prices and home prices.Based on those calculations,Madigan's new misery index scores in at20, up from8.3a year ago.She also finds that Phoenix is not the most miserable place, economy-wise,in the nation to live.So how does our current economic times measure up to the1970s?The earliest I could find for gas price data was1979.At the end of that year,the new misery index would actually stand at-8.So a rating of positively groovy.That's mostly due to the fact that housing prices rose12that year.The reading for1980would be13.2%.So now we are talking some economic pain.But still that's significantly less than Madigan's misery index reads now.So I guess it's time for me to recalibrate what I think the worst of economic times are.And I thought it was just the music that was better back then.至少对20世纪70年代出生的我们这一代人，那十年仍然是最糟糕的时代。

西方报刊选读

Para.2 The launch of negotiations require accommodation among countries to continue. 发起全球贸易谈判必须各国相互协调，达成一致才能进行。
Para.3 The questions between National interests coordination are still exist.国家利益协调一致仍存在问题。
The WTOor Launch? 贸易谈判准备就绪？ ----全球贸易谈判的前景
制作人：吴英杰谢英军

Para.1 Whether Global trade negotiations are launched will be significant. It is still a suspense. 全球贸易谈判是否召开意义重大，仍是悬念。
Para6. Agricultural reforms become a sensitive problem to be solved urgently.农业改革成为敏感亟待解决的问题。
Para7. Agriculture terms are limited by opposition form many counties. 农业方面条款因多国反对收到限制。
Para.1-9: About Global Trade negotiations, the developed countries are closer to agreement. But the differences remained significant between the nations.关于全球贸易谈判，发达国家接近达成一致，但各国对协议要点意见分歧仍然很大。

人民大新英美报刊选读(第五版)教学课件unit 8 passage 2

Unit 8
Health
Passage 2 Omicron Identified as Covid-19 ‘Variant of Concern,’Triggering
Global Fears
➢ Background Information ➢ Warming-up Questions ➢ Organization Analysis ➢ Detailed Reading ➢ Post-Reading
Passage Reading The country’s health minister, Joe Phaahla, said that the travel restrictions were
Para.2-4 Government around the world have imposed travel restrictions
Para.5-7 Vaccine makers were studing new vaccine to tackle the new virus
Para.8 The impact of epidemic on South Africa
variant Ushnoduledrsmtaakne dcilneagreSr ethnatnenevceer swhy this
pandemic will not end until we have global
vwahcocinhaatidonn’st,”WbPeroeensriddveaSnctctBiunidadteyend
said, urging Americans against Covid-19 to
urgently get a shot, and those who had to get a booster

高中英语 Module 5 Newspapers and Magazines教案外研版必修2

Module 5 Newspapers and Magazines教学内容分析本模块以Newspapers and Magazines为话题，引入了与报刊杂志有关的词汇，并介绍了中国首位宇航员杨利伟遨游太空的事迹。

通过模块教学，使学生了解新闻体裁的文章的特点，并通过各种途径来了解有关太空进步的相关知识，培养学生采集资料的能力。

在发展学生语言能力的同时，培养学生热爱科学、立志国家作出贡献情感和信念。

Introduction 部分通过两幅中外著名报刊杂志的图片切入话题，使学生了解报刊杂志的相关术语；第二个活动以介绍报刊杂志的板块方式学习单词，并通过说的活动来达到运用的目的，为后面的各项学习活动做好准备。

Reading and Vocabulary 部分以Chinese Taikonaut Back on Earth为话题，以新闻报道的方式，介绍了中国太空人杨利伟遨游太空的事迹，并说明了此次航天飞行的重大意义。

根据文章的内容，编者设计了五个活动，如：词汇练习，主旨大意题，阅读理解题，判断题，讨论题。

通过这些题目让学生熟悉课文内容和学会使用与探索太空有关的词汇。

使学生受到了一次极好的爱国主义教育。

Grammar 1 部分通过让学生观察例句，从中发现时间状语从句的特点，并通过相关的练习巩固，使学生掌握并正确使用when, while等连词以及所引导的从句中的动词时态。

Reading and Listening 部分有两个主要的目的，一是阅读三篇新闻报道，并了解主旨大意，初步了解新闻的形式。

二是听新闻广播录音，然后完成与录音内容相关的练习。

该部分给学生提供了读写结合的活动，要求学生在具体的活动过程中熟悉内容和有关单词，训练学生听新闻广播并理解各种体裁新闻的能力。

Grammar 2 部分通过观察句子，了解原因状语从句的引导词和特点，并通过相关练习，使学生掌握并正确使用原因状语从句。

Pronunciation 部分主要是通过听课文录音，注意体会句子根据意群停顿，通过跟读让学生体会句子停顿的规律，掌握如何在口语练习中根据意群停顿。

英美报刊选读_课文word整合版

英美报刊选读_课文word整合版Unit2 Gender IssuesMen turn to jobs women usually do 1.HOUSTON - Over the last decade, Americanmen of all backgrounds have begun flocking to fields such as teaching, nursing and waiting tables that have long been the province of women.2."The way I look at it is that anything, basically,that a woman can do, a guy can do," said Miguel Alquicira, who graduated from high school when construction and manufacturing jobs were scarce and became a dental assistant.3.The trend began well before the crash,andappears to be driven by a variety of factors, including financial concerns, quality-of-life issues and a gradual erosion ofg ender stereotypes.4.In interviews, about two dozen men played downthe economic considerations, saying that the stigma associated with choosing such jobs had faded, and that the jobs were appealing not just because they offered stable employment, but because they were more satisfying.5."I.T. is just killing viruses and clearing paperjams all day," said Scott Kearney, 43, who tried information technology and other fields before becoming a nurse in the pediatric intensive care unit at Children's Memorial Hermann Hospital in Houston.6.An analysis of United States census data by TheNew York Times shows that from 2000 to 2010, occupations that are more than 70 percent female accounted for almost a third of all job growth for men, double the share of the previousdecade. 7.That does not mean that men are displacing women - those same jobs accounted for almost two-thirds of women's job growth. But in Texas, for example, the number of men who are registered nurses nearly doubled in that time period.8.The shift includes low-wage jobs as well.Nationally, two-thirds more men were bank tellers, almost twice as many were receptionists and two-thirds more were waiting tables in 2010 than a decade earlier.9.Even more striking is the type of men who aremaking the shift. From 1970 to 1990, according to a study by Mary Gatta, senior scholar at Wider Opportunities for Women, an organization based in Washington, D.C., and Patricia A. Roos, a sociologist at Rutgers University in New Jersey, men who took so-called pink-collar jobs tended to be foreign-born, non-English speakers with low education levels.10.Now, though, the trend has spread among men ofnearly all races and ages, more than a third of whom have a college degree. In fact, the shift is most pronounced among young, white, college-educated men like Charles Reed, a sixth-grade math teacher at Patrick Henry Middle School in Houston.11.Mr. Reed, 25, intended to go to law school after atwo-year stint with Teach for America, a national teacher corps of recent college graduates who spend two years helping under-resourced urban and rural public schools. But Mr. Reed fell in love with teaching. He says the recession had little to do with it, though he believes that, by limiting prospects for new law school graduates, it made his father, a lawyer, more accepting.12.To the extent that the shift to "women's work"has been accelerated by recession, the change may reversewhen the economy recovers. "Are boys today saying, 'I want to grow up and be a nurse?'" asked Heather Boushey, senior economist at the Center for American Progress."Or are they saying, 'I want a job that's stable and recession-proof?'"13.Daniel Wilden, a 26-year-old Army veteran andnursing student, said he had gained respect for nursing when he saw a female medic use a Leatherman tool to save the life of his comrade."She was a beast," he said admiringly.14.More than a few men said their new jobs werefar harder than they imagined. But these men can expect success. Men earn more than women even in female-dominated jobs. And white men in particular who enter those fields easily move up to supervisory positions, a phenomenon known as the glass escalator, said Adia Harvey Wingfield, a sociologist at Georgia State University.15."I hated my job every single day of my life," saidJohn Cook, 55, who got a modest inheritance that let him drop a $150,000-a-year database consultant's job to enter nursing school. 16.His starting salary will be two thirds lower, but database consulting does not typically earn hugs like the one Mr. Cook received from a girl after he took care of her premature baby sister. "It's like, people get paid for doing this kind of stuff?"Mr. Cook said, tears coming to his eyes as he recounted the episode.17.Several men cited the same reasons for seekingout pink-collar work that have drawn women to such careers: less stress and more time at home.At John G. Osborne Elementary School, Adrian Ortiz, 42,joked that he was one of the few Mexicans who made more in his native country, where he was a hard-working lawyer, than he did in the United States as a kindergarten teacher in a bilingual classroom. "Now," he said, "my priorities are family, 100 percent."18.Betsey Stevenson, a labor economist at theUniversity of Pennsylvania, said she was not surprised that changing gender roles at home, where studies show men are shouldering more of the domestic burden, are showing up in career choices. "We tend to study these patterns of what's going on in the family and what's going on in the workplace as separate, but they're very much intertwined," she said. "So as attitudes in the family change, attitudes toward the workplace have changed."19.In a classroom at Houston Community College,Dexter Rodriguez, 35, said his job in tech support had not been threatened by the tough economy. Nonetheless, he said, his family downsized the house, traded the new cars for used ones and began to live off savings, all so Mr.Rodriguez could train for a career he regarded as more exciting.20."I put myself into the recession," he said,"because I wanted to go to nursing school."Unit3 E-CommerceThe Post-Cash Economy1.In London, travelers can buy train tickets withtheir phones - and hold up the phones for the conductor to see. And in Starbucks coffee shops in the United States, customers can wave their phones in front of the cash register and pay for their soy chai lattes.2.Money is not what it used to be, thanks to theInternet. And the pocketbook may soon be destined for the dustbin of history - at least if some technology companies get their way.3.The cellphone increasingly contains theessentials of what we need to make transactions."Identification, payment and personal items," as Hal Varian, the chief economist at Google, pointed out in a new survey conducted by the Pew Research Center in Washington, D.C. "All this will easily fit in your mobile device and will inevitably do so."4.The phone holds and records plenty more vitalinformation: It keeps track of where you are, what you like and who your peers are. That data can all be leveraged to sell you things you never knew you needed.5.The survey, released last month by the PewResearch Center's Internet and American Life Project along with Elon University's Imagining the Internet Center in North Carolina, asked justover 1,000 technologists and social scientists to opine on the future of the wallet in 2020. Nearly two-thirds agreed that "cash and credit cards will have mostly disappeared" and been replaced with "smart" devices able to carry out a transaction.But a third of the survey respondents countered that consumers would fear for the security of transactions over a mobile device and worry about surrendering so much data about their purchasing habits.6.Sometimes, those with fewer options are theones to embrace change the fastest. In Kenya, a service called M-Pesa (pesa is money in Swahili) acts like a banking system for those who may not have a bank account. With a rudimentary cellphone, M-Pesa users can send and receivemoney through a network of money agents, including cellphone shops. And in India, several phone carriers allow their customers to pay utility bills and transfer small amounts of money over their cellphones.7.Several technology companies, big and small,are busy trying to make it easier for us to buy and sell all kinds of things without our wallets. A start-up,WePay, describes itself as a service that allows the smallest merchant - say, a dog walker - to get paid; the company verifies the reputations of payers and sellers by analyzing, among other things, their Facebook accounts. 8. A British start-up, called Blockchain, offers afree iPhone application allowing customers to use a crypto-currency called bitcoins, which users can mint on their computers.9. A company called Square began by offering asmall accessory to enable food cart vendors and other small merchants to accept credit cards on phones and iPads. Square's latest invention allows customers to register an account with Square merchants and pay simply by saying their names. The customer's picture pops up on the merchant's iPad.10.Google Wallet has been designed to sit in yourphone, be linked to your credit card, and let you pay by tapping your phone on a reader, using what is known as near field technology.But Google Wallet works on only four kinds of phones, and not many merchants are equipped for near field technology.11.Meanwhile, PayPal, which allows people tomake payments over the Internet, has quietly begun to persuade its users to turn to their cellphones. PayPal posted about $118 billion in total transactions last year and became thefastest-growing segment of eBay, its parent company.12."The physical wallet, which had no innovationin the last 50 years, will become an artifact,"John J. Donahoe, the chief executive of eBay, told me recently. The wallet would move into the cloud, and ideally, from his perspective, into PayPal. No more would the consumer worry about losing a wallet. Everything, he declared, would be contained within PayPal. It would also enable the company to collect vast amounts of data about customer habits, purchases and budgets.13.Mr. Donahoe said he wanted his company to become "a mall in your pocket."14.I recently described PayPal's plans to AlessandroAcquisti, an economist who studies digital privacy at Carnegie Mellon University in Pittsburgh. Mr. Acquisti smiled. If today all you need to do is enter your phone number and PIN when you visit a store, perhaps tomorrow, he said, that store will be able to detect your phone by its unique identifier. Perhaps, you won't have to shop at all. Your shopping data would be instead collected, analyzed and used to tell you exactly what you need: a motorcycle from Ducati or purple rain boots in the next size for your growing child. Money will be seamlessly taken from your account. A delivery will arrive at your doorstep. "In the future, maybe you won't have to pay," Mr. Acquisti offered, only half in jest."The transaction will be made for you."Unit4Cultural ExchangeAsia’s Endangered Species: the Expat1.Forget expats. Western companies doingbusiness in Asia are now looking to locals to fill the most important jobs in the region.2.Behind the switch, experts say, are severalfactors, including a leveled playing field in which Western companies must approach newly empowered Asian companies and consumers as equals and clients—not just manufacturing partners./doc/2216449449.html,panies now want executives who can securedeals with local businesses and governments without the aid of a translator, and who understand that sitting through a three-hour dinner banquet is often a key part of the negotiating process in Asia, experts say.4.In fact, three out of four senior executives hiredin Asia by multinationals were Asian natives already living in the region, according to a Spencer Stuart analysis of 1,500 placements made from 2005 to 2010. Just 6% were noncitizens from outside of Asia.5."It's a strategic necessity to be integrated in theculture. Otherwise, the time to learn all of it takes forever," said Arie Y. Lewin, a professor of strategy and international business at Duke University's Fuqua School of Business. He adds that locals may better navigate a business culture where copycats and competitors often play bydifferent rules.6.What's more, a failed expatriate hire can be acostly mistake and slow a firm's progress in the region, said Phil Johnston, a managing director at recruiter Spencer Stuart.7.To help companies fill Asia-based executiveroles, at least two search firms—Spencer Stuart and Korn/Ferry International—say they have begun classifying executives in four broad categories: Asia natives steeped in localculture but educated in the U.S. or Europe; the foreigner who has lived or worked in Asia for a long time;a person of Asian descent who was born orraised in a Western country but has had little exposure to Asia; and the local Asian executive who has no Western experience.8.For companies seeking local expertise, bothfirms said the first category is by far the mostsought-after. But Mr. Johnston said those candidates are difficult to find and retain, and they can command salaries of $750,000 to $1 million—on par with, and sometimes more than, their expat counterparts.9.German conglomerate Siemens AG in 2010hired Mei-Wei Cheng, a China-born Cornell University graduate, to head its Chinese operations—a role previously held by European executives.10.While Siemens's European executives had madeinroads with Chinese consumers—building sales in the region to nearly one-tenth of global revenue—the firm realized it needed someone who could quickly tap local business partners.11.After an extensive search, Siemens hired Mr.Cheng, formerly CEO at the Chinese subsidiaries of Ford Motor Co. and General Electric Co. GE12.The decision to hire locally seems to have paidoff for Siemens: In his first 18 months on the job, Mr. Cheng forged two wind-power jointventures with Shanghai Electric Group Co.13.Mr. Cheng communicates easily with localofficials, a major advantage when it comes to selling energy technology to individual cities, says Brigitte Ederer, head ofhuman resources for Siemens and a member of the company's managing board. Many local officials don't speak English.14.Bob Damon, president of recruiter Korn/FerryInternational's North American operations, said the current talent pool for executive roles is so limited that most top Asian executives simply rotate from one Western company to another, as Mr. Cheng did.15.Other companies are adding to the demand bycreating new positions in Asia.Campbell Soup Co. CPB last week announced the appointmentof Daniel Saw as its first-ever president of Asia operations, while Canadian conglomerate Bombardier Inc. BBD.B.T hired Albert Li to filla new role overseeing its aerospace business inChina. Both executives were born in Asia and have worked as regional managers for Western multinationals.16.Meanwhile, younger Chinese professionals arepositioning themselves to meet the need for executive talent in the years to come. Nearly four in 10 American M.B.A. programs say China was their fastest-growing source of foreign applicants last year, according to the Graduate Management Admission Council, which administers the Graduate Management Admission Test.17.Foreigners with no Asia experience, on the otherhand, need not apply, recruiters said. Spencer Stuart's Mr. Johnston said he occasionally receives inquiries from Western middle managers, proclaiming that they are finally ready to make a career move to the region. He advises them that "there is nothing about their experience that is interesting or relevant to Asia."18.In hubs like Singapore and Hong Kong, expatsreceive as much as $200,000 a year in subsidies for housing, transportation and private schooling, Mr. Johnston said. Payments to offset taxes for these benefits add up to another $100,000.Altogether, a bad match can cost a company as much as $1 million, after figuring in relocation costs, he said.19.Monster Worldwide Inc. Chief Executive SalIannuzzi said the company has been hiring locally for several years, in part because he found deploying expatriates cost too much. "Ittakes them six months to figure out how to take a ferry, they're there for 12 months, and then they spend the next six months figuring out how to get home," he said.20.Like some other companies, Monster now tracksits own workers to ensure a pipeline of talent. 21.The online job-search company's current head ofChina operations, Edward Lo, a former fraternity brother of Mr. Iannuzzi, understands the local scene, is well connected in China and knows how to recruit, Mr. Iannuzzi said.Among Mr. Lo's duties: finding his own successor before he retires.22.Starwood Hotels & Resorts Worldwide Inc.based in White Plains, N.Y., also develops its own leaders for Asia, plucking people who have come up through the company ranks. For example, the head of Asia Pacific started in the 1970s on the finance team in Hong Kong, and the head of the Middle East region was a hotel manager who worked his way up.23.Having grown up in their markets, managersunderstand customer needs, said Starwood CEO Frits van Paasschen. Regional heads in China, for instance, know that whendealing with land owners or developers, deals are less "transactional," and more "trust-based," he said.They also know that Chinese travelers—who now comprise the majority of hotel guests in the region—feel more at home when they're supplied with tea kettles, slippers and chopsticks, headded.24.For fast-food company Yum Brands Inc. CEODavid Novak calls his Asia-bred regional head and executive team "our single biggest competitive advantage." China has become the company's biggest earnings driver, comprising more than 40% of operating profit.25.Thanks to Yum's China leaders, Mr. Novak says,KFC in China began serving rice porridge and soy milk for breakfast, and Pizza Hut now offers an afternoon tea menu—both of which have been big hits among local customers.Unit5Auto-WorldThe Future of the Car :Clean, Safe and it Drives itselfCars have already changed the way we live. They are likely to do so again1.SOME inventions, like some species, seem tomake periodic leaps in progress. The car is one of them. Twenty-five years elapsed between Karl Benz beginning small-scale production of his original Motorwagen and the breakthrough, by Henry Ford and his engineers in 1913, that turned the car into the ubiquitous, mass-market item that has defined the modern urban landscape. By putting production of the Model T on moving assembly lines set into the floor of his factory in Detroit, Ford drastically cut the time needed to build it, and hence its cost. Thus begana revolution in personal mobility. Almost abillion cars now roll along the world’s highways.2.Today the car seems poised for another burst ofevolution. One way in which it is changing relates to its emissions. As emerging markets grow richer, legions of new consumers are clamouring for their first set of wheels. For the whole world to catch up with American levels of car ownership, the global fleet would have to quadruple. Even a fraction of that growth would present fearsome challenges, from congestion and the price of fuel to pollution and global warming.3.Yet, as our special report this week argues,stricter regulations and smarter technology are making cars cleaner, more fuel-efficient and safer than ever before. China, its cities choked in smog, is following Europe in imposing curbs on emissions of noxious nitrogen oxides and fine soot particles. Regulators in most big car marketsare demanding deep cuts in the carbon dioxide emitted from car exhausts. And carmakers are being remarkably inventive in finding ways to comply.4.Granted, battery-powered cars have disappointed.They remain expensive, lack range and are sometimes dirtier than they look—for example, if they run on electricity from coal-fired power stations. But car companies are investing heavily in other clean technologies. Future motorists will have a widening choice of super-efficient petrol and diesel cars, hybrids (which switch between batteries and an internal-combustion engine) and models that run on natural gas or hydrogen. As for the purely electric car, its time will doubtless come.Towards the driverless, near-crashless car 5.Meanwhile, a variety of ―driver assistance‖technologies are appearing on new cars, which will not only take a lot of the stress out of driving in traffic but also prevent many accidents. More and more new cars can reverse-park, read traffic signs, maintain a safe distance in steady traffic and brake automatically to avoid crashes. Some carmakers are promising technology that detects pedestrians and cyclists, again overruling the driver and stopping the vehicle before it hits them.A number of firms, including Google, are busy trying to take driver assistance to its logical conclusion by creating cars that drive themselves to a chosen destination without a human at the controls. This is where it gets exciting.6.Sergey Brin, a co-founder of Google, predictsthat driverless cars will be ready for sale tocustomers within five years. That may be optimistic, but the prototypes that Google already uses to ferry its staff (and a recent visitor from The Economist) along Californian freeways are impressive. Google is seeking to offer the world a driverless car built from scratch, but it is more likely to evolve, and be accepted by drivers, in stages.7.As sensors and assisted-driving softwaredemonstrate their ability to cut accidents, regulators will move to make them compulsory for all new cars. Insurers are already pressing motorists to accept black boxes that measure how carefully they drive: these will provide a mass of data which is likely to show that putting the car on autopilot is often safer than driving it.Computers never drive drunk or while texting. 8.If and when cars go completely driverless—forthose who want this—the benefits will be enormous. Google gave a taste by putting a blind man in a prototype and filminghim being driven off to buy takeaway tacos. Huge numbers of elderly and disabled people could regain their personal mobility. The young will not have to pay crippling motor insurance, because their reckless hands and feet will no longer touch the wheel or the accelerator. The colossal toll of deaths and injuries from road accidents—1.2m killed a year worldwide, and 2m hospital visits a year in America alone—should tumble down, along with the costs to health systems and insurers.9.Driverless cars should also ease congestion andsave fuel. Computers brake faster than humans.And they can sense when cars ahead of them are braking. So driverless cars will be able to drive much closer to each other than humans safely can. On motorways they could formfuel-efficient ―road trains‖, gliding along in the slipstream of the vehicle in front. People who commute by car will gain hours each day to work, rest or read a newspaper.Roadblocks ahead10.Some carmakers think this vision of the future is(as Henry Ford once said of history) bunk.People will be too terrified to hurtle down the motorway in a vehicle they do not control: computers crash, don’t t hey? Carmakers whose self-driving technology is implicated in accidents might face ruinously expensive lawsuits, and be put off continuing to develop it.11.Yet many people already travel, unwittingly, onplanes and trains that no longer need human drivers. As with those technologies, the shift towards driverless cars is taking place gradually.The cars’ software will learn the tricks that humans use to avoid hazards: for example, braking when a ball bounces into theroad, because a child may be chasing it. G oogle’s self-driving cars have already clocked up over 700,000km, more than many humans ever drive;and everything they learn will become available to every other car using the software. As for the liability issue, the law should be changed to make sure that when cases arise, the courts take into account the overall safety benefits of self-driving technology.12.If the notion that the driverless car is round thecorner sounds far-fetched, remember that TV and heavier-than-air flying machines once did, too.One day people may wonder why earlier generations ever entrusted machines as dangerous as cars to operators as fallible as humans.Unit6 RomanceThe Modern Matchmakers现代红娘Internet dating sites claim to have brought scienceto the age-old question of how to pair offsuccessfully. But have they?互联网相亲网站声称已经将科技运用如何成功配对的问题之上。

英美报刊文章选读feature story2PPT教学课件

“I haven’t lost one---no one--- in all of these
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year. It’s been close but we’ve always made it.
Once he accepts a job---he will stop at nothing to free these young women. He is alleged to have killed over five men who tried to stop him.
He is a wanted man in three countries.
“The police want me because the fact that I exist--- the fact that I am necessary---is a black spot on their reputations---proof that they can’t
Slave huting in the Balkans
The problem of human trafficking currently plaguing the world has grown so acute, especially in the Balkans, that it has been met by a number of extra-legal responses, one of which is “slave huting,” in which a family or organization puts e money to hire a private detective/mercenary to liberate--focibly, if necessary---the victim from the criminals.

西方报刊经贸文章选读史天陆第五版 unit 1

人民币升值与进出口的关系

利：有利于商品进口。当币种升值时，由于进口商可从汇率升值中得到额外利润，而额外利润提供了调低进口品在国内市场上价格的可能空间，如进口汽车及其他进口商品价格则会下降，从而可以增加对进口商品的需求，从而增加进口数量。弊：不利于商品出口。比如原本中国100元人民币的商品，卖到美国去只要12美元多一点点，现在同样的一件商品卖到美国去就要将近13美元。显然人民币的升值对我国的出口贸易很不利。
6. What is the prospect of the Chinese market? (Read Paragraph 10.) China still has many industries, particularly in services like insurance and finance, which are only now beginning to open to world trade. And the RMB is to appreciate gradually and gives a substantial boost to import-buying power.
Lesson 1

Байду номын сангаас
1. Why was China regarded as “an important pole” for the economic growth of Asia and the world by the authoritative analysts? (Read Paragraph 2.) Her economy had continued to boom in the recent years and grew at the rate of nearly 10 percent annually. It was already by some key measures the world’s second largest economy. 2. Is China a so-called “threat” or an economic driver to other countries with her becoming “the factory to the world”? Why? (Read Paragraph 3-4.) While China’s exports grow fast all the way, very often her imports grow still faster (than the exports) as demand in China is booming. It’s a driver to the world economy, especially the East Asia.

独家权威震撼发布：张中宁主编《西方报刊经贸文章选读》课后作业答案

KEY TO EXERCISESSection A: Text ComprehensionI. Reference Answers to Pre-reading Questions:1.From the local people’s words [Para 1: "Thank you, God," he says, "for theChinese."], we can see that they are happy about Chinese investments in their local places [Para 1].2.The most immediate priority for China's leadership is less how to project itselfinternationally than how to maintain stability in a society that is going through the sort of social and economic change that, in the past, has led to chaos and violence [Para 6].3.Assuming a bigger global presence has forced Beijing to learn the art ofinternational diplomacy [Para 14].4.No, they don’t. They only think that China has been more helpful in some areasthan others. Especially when China's perception of its own national interest matches what the U.S. and other international powers seek, that help can be significant [Para 16].5.Absorbed by the arc of crisis spreading from the Middle East, the . is simplyless visible in Southeast Asia than it once was, and China is stepping into the vacuum [Para 19].6.They point to two factors: the modernization of China's defense forces and therisk of war over Taiwan [Para 23].Section B: ExercisesI. Vocabulary BuildupChoose the best equivalent word or phrase from the four choices marked A, B, C andD for each underlined word or phrase in the following sentences.1. A2. B3. D4. D5. C6. A7. C8. D9. C 10. BII. Business Terms1.Give the Chinese equivalents of the following business terms and expressionswhich would be found in the given paragraphs of the text.1). 飞速发展的出口贸易2). 开办纺织厂3). 对原材料的需求4). 政治实力5). 谈判中的关键一方6). 劳动市场7). 干涉内政8). 卫生保健和农业部门9). 联合国安理会常任理事国10). 石油康采恩11). 初级商品12). 国防白皮书2.Give the English Equivalents of the following Business terms and expressionswhich would be found in the given paragraphs of the text.1). GDP (Gross Domestic Product)2). pension system3). the annual Asia-Pacific Economic Cooperation summit4). developing economy5). responsible stakeholder6). intellectual-property rights 7). sign a $16 billion contract with8). bid jointly for global oil projects9). foreign-exchange reserves10). leverage over China11). brutal competition for energy12). tap renewable sources of energyIII. Translation PracticeTranslate the following paragraph into Chinese.……但中国现在在全球经济中的地位是那么重要，以至于在中国改变它的路线之前一直观望等待这样的选择是不切实际的。

美英报刊阅读教程第五版课件

研究生物技术在环保领域的技术、应用及前景。
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报刊阅读实战演练
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模拟报刊阅读训练
选取具有代表性的美英报刊文章，进行模拟阅读训练。
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通过模拟训练，提高学生阅读速度和理解能力。
针对不同难度级别的文章，设计相应的阅读练习和测试。
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真实报刊文章识别
01
广告和宣传文案通常具有明显的推销性质，旨在吸引
读者注意并激发购买欲望。
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它们常常使用夸张、比喻等修辞手法来突出产品或服
务的优点。
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广告和宣传文案的语言风格较为简洁明了，注重视觉
冲击力和口号效应。
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词汇积累与短语运用
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报刊常见词汇积累
新闻报道要求语言简洁、准确，避免使用复杂的词汇和句式。
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新闻报道注重时效性和现场感，常常使用现在时态和直接引语。
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社论与专栏文章的特点
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01 社论和专栏文章通常针对某个事件或话题进行深入分析和评论。
02 它们往往具有作者的个人观点和立场，语言风格较为多样化。
03 社论和专栏文章注重逻辑性和说服力，常常使用各种修辞手法来加强表达效果。
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学生需要积极参与课堂讨论，按时完成阅读任务和作业，掌握课程所授的阅读方法和技巧，并能够在实际阅读中加以运用。同时，学生还应注重培养独立思考和分析问题的能力。
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报刊阅读技巧与策略
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预览与略读技巧
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预览

独家权威震撼发布：张中宁主编《最新西方报刊经贸文章选读》课后作业答案Lesson05

KEY TO EXERCISESSection A: Text ComprehensionI. Reference Answers to Pre-reading Questions:1.To the author, the Chinese factories are the most startling and intense aspect of today’s China.For now, they are also the most important. [Para 1]2.T he RMB’s ri se will force a multinational to put its next factory not in China’s crowdedcoastal region but someplace with even lower costs, like the remote interior provinces, or perhaps Vietnam or Cambodia.[Para 6]3.The author thinks the manufacturing export boom has played a significant part in China’seconomic success and lifted millions of Chinese out of poverty. [Para 11]4.He thinks it keeps sending its profits to America and in the long run China must change thispolicy. [Para 20]5.T he main reason is China’s limite d pool of executives with adequate foreign-language skillsand experience working abroad. [Para 33]6.Today’s trends in the U.S. are borrowing, consuming, looking inward, and using upinfrastructure. The author thinks that those trends will make it hard for the U.S. to stay ahead in the future world, and American people should change those trends. [Para 39]Section B: ExercisesI. Vocabulary BuildupChoose the best equivalent word or phrase from the four choices marked A, B, C and D for each underlined word or phrase in the following sentences.1. A2. B3. C4. D5. D6. C7. B8. A9. A 10. B 11. C 12. DII. Business Terms1.Give the Chinese equivalents of the following business terms and expressions whichwould be found in the given paragraphs of the text. (不少于十题，尽量选商务词汇)1).（工厂产品的）装配线2).钢铁厂3).食品卫生与安全4).苦役；奴役5).第十一个五年计划6).收入不平衡7).依靠最低工资生活8).更激烈的价格竞争9).磁盘存储器10).音频设备11).特色产品12).东京证券交易所13).隐蔽的贸易壁垒14).替代的能源供应15).反倾销税2.Give the English Equivalents of the following Business terms and expressions whichwould be found in the given paragraphs of the text.1).round the clock2).the electric power plants 3).intellectual property4).pirate version5).central theme6).migrant laborers7).brand name8).display screen9).electronic components10).high-end Ethernet connecting cables 11).chain store12).trade friction13).economic model14).retaliatory tariffs15).export subsidiesIII. Text ComprehensionAnswer the following questions according to the text.1.The author wants to prove his idea that the factories are the most startling, intense andimportant aspect of today’s China, and they are startling above all in their scale. [Paras 1-2] 2.The topic sentence of Para 3 is the first one, “the factories are important, for China andeveryone else.” The author supports his idea by offering the following three supporting details:1. China’s success in manufacturing determines its place in the world;2. China’s factoriessupport good causes in China directly or indirectly; 3.the cheap price of Chinese goods is important to American industrial and domestic life, too. Simply put, China’s factories contribute to China’s place in the world, China’s good causes, and the US consumers. [Para 3] 3.In the author’s eyes, the bad effects of China’s factories are as follows: pollution, competitionfor raw materials; slapdash standard of food purity and safety, and the loss of jobs in the other parts of the world. [Para 4]4.The author thinks that some of these complaints are well-founded, others are not; but even ifall were true, they would misdescribe and undervalue what is going on here. [Para 6]5.The author wants to use this sentence as a transitional signal which connects the followingarguments with the idea shown in the preceding paragraph, that is, These factories are both surprising and important in a less obvious, though also fundamental, way, and almost nothing about the way they work corresponds to the way they are discussed in the United States.[Paras 5-6]6.It is the China’s development as a “harmonious society”. [Para 8]7.That idea is not so objective. The working conditions of the factories in China are really verypoor, but workers from the hinterland are better off even than Americans living on minimum wage. They can save most of what they make and feel they are on the way up; the American can’t and doesn’t. Though the pay of Americans living on minimum wage is about 10 times the Chinese factory wage, but that’s before payroll deductions and the cost of food and housing, which are free or subsidized in China’s factory towns. [Para 10]8.Of course it has. Though it creates pollution, China’s goal of developing a harmonious societyhas shown its attempt to deal with income inequalities and the environment protection.Though many people have been mistreated in factories, yet this upheaval, unlike the disastrous Great Leap Forward, etc, still has some benefits for individuals and the nation.Though working conditions amount to slave labor, people are arguably better off economically and feel they are on the way up. The greatest good for the greatest number of the world’s previously impoverished people in a t least the last half century has been achieved in China, thanks largely to the outsourcing boom. That economic success is true, it is important, and the manufacturing export boom has been a significant part of how China has done it. The magnitude of the a chievement can’t be ignored. [Para s 8-11]9.The curve is named for the U-shaped arc of the 1970s-era smiley-face icon, and it runs fromthe beginning to the end of a product’s creation and sale in the following sequence: the company’s brand——the idea for the product——high-level industrial design——the detailed engineering design——the necessary components——the actual manufacture and assembly——the shipping and distribution——retail sales——service contracts and sales of parts and accessories. [Para 13]10.The company which stands at the two ends can earn more money. Chinese companies alwaysstand in the middle stages, while American ones at the two ends. [Para 14]11.About $30 to $40—3 to 4 percent of the total—would be earned by the Chinese factoryowners and the young women on the assembly lines together. [Para 16]12.Yes. Because under this condition, Chinese workers making $1,000 a year have been helpingAmerican designers, marketers, engineers, and retailers making $1,000 a week (and up) earn even more. Plus, they have helped shareholders of U.S.-based companies. What’s more, by placing more than $1 trillion in U.S. stock and bond markets, China has propped up the U.S.economy by raising American asset prices, lowering interest rates for American families taking out mortgages or for American taxpayers financing the ever-mounting federal debt and keeping the dollar value. [Paras 12-19]13.China is different from Japan in the following crucial ways:a.Japan was already a rich and modern country in the 1980s, while China still is not;b.Japan’s leading companies were often competing head-to-head with establishedhigh-value, high-tech companies in the United States, and Gains for Japanese companies often meant direct losses for companies in America, while China’s companies are numerous but small, and Chinese exporters have done best when working for, rather than against, Western companies.c.China’s economy, technically still socialist, has also been strangely more open thanJapan’s.d.China’s behavior, and that of its companies, is easie r to match with standard economictheories than Japan’s. So far, deals have been mainly good for all parties. [Paras 21-27] 14.He says that at the moment, most jobs he has seen the young women in the factories performhave not been “taken” from America, becau se in America these assembly-type tasks would be done by machines. The author also says in Para 6 that even the U.S. takes the measures like forcing the revaluation of RMB, or levying countervailing duties on Chinese cheap goods, it cannot take the jobs back but forces the American multinational to look for cheaper outsourcing places like Vietnam or Cambodia, etc. [Para 32]15.No. because he thinks that even the U.S. government does so, it would not make anyone bringproduction back to the United States. [Para 36]16.American complaints about Chinese practices have this in common: They assume that thesolution to long-term tensions in the trading relationship lies in changes on China’s side. He thinks that assumption is naive, because he believes that if the United States is unhappy with the effects of its interaction with China, that’s America’s problem, not China’s. If a country does not like the terms of its business dealings with the world, it needs to change its own policies, not expect the world to change. China has done just that, to its own benefit—and, up until now, to America’s. [Para 38]IV. Interactive BrainstormingDiscuss with your partners the following questions based on your understanding of the text as well as your own knowledge and ideas. (Omitted)。

商务英语报刊选读答案

商务英语报刊选读答案【篇一：英语资料分享】1、虚拟语气的考点为：would rather＋that从句＋一般过去时；it is vital／ necessary／ important／ urgent／ imperative／desirable／ advisable／ natural／ essential＋that＋（should）动词原形； proposal／suggestion＋that＋动词原形；it is time／about time／high time＋that＋一般过去时；lest＋that＋should＋动词原形；if only＋that＋would＋动词原形。

2、状语从句的考点为：非if引导的条件状语从句，此类句子多用at times，provided，so long as，in case，once等来替代if；由even if／so，now that，for all等引导的让步状语从句；just／hardly...when引导的时间状语从句；more than，as...as，not so much as，the same as，as much as等引导的比较状语从句。

3、独立主格结构多以逻辑主语＋分词的形式出现。

4、情态动词多与完成时形式连用。

5、定语从句重点考查介词＋关系代词（which）和as作为关系代词。

二、词汇部分考查重点1、动词、名词与介词的搭配如：popular／patient＋with；yield／solution／adapt／transfer／access＋to；accuse／require＋of；charge＋for；under＋discussion等等。

2、习惯用法如：confess to／set about／be used to＋doing；be supposed to／have／make sb．＋do等。

3、由同一动词构成的短语如：come，go，set，break等构成的短语。