英语必修ⅳ译林牛津版unit1wordpower教案

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高中英语 Unit1(Word部分)教案 译林牛津版必修4

高中英语 Unit1(Word部分)教案 译林牛津版必修4

英语必修4译林牛津Unit 1精品教案教材:牛津高中英语(模块四)高一下学期文档内容:教学设计—教案单元:Unit 1 Advertising板块:Word Power课堂设计指导思想:本堂课是以介绍构词法知识为主的词汇教学课。

词汇是语言基础知识的重要组成部分,构词法能帮助学生提高掌握词汇的效率,有助于对学生的基础知识和基本能力的培养。

但需要注意的是,强调基础知识指的是语言知识的灵活运用,而非拘泥于一条条的规则,必须结合具体语境。

教师在语境中教学,学生在语境中学习,语境中运用。

Teaching aims:1. Get to learn that some words are divided by adding suffixes and prefixes to the root words.2. Learn more words and expressions related to sales and marketing.3. Enlarge our vocabulary by thinking about more words that are created by adding suffixes andprefixes.Teaching procedures:Step 1 Lead-in (Blank-filling)Ask students to fill in the blanks with the derivatives of the given words. The short passage is related to the reading passage.【设计说明】用短文填空的方式来导入本课,既可复习上一课的内容,又能快速将学生的注意力引到构词法知识上,即在名词和动词后加上后缀可构成形容词。

Step 2 Show more examplesShow students more examples of derivatives to impress them with the knowledge of word formation.【设计说明】用更多的例子帮助学生加深对构词法知识的印象,并为下一环节做好准备。

高一英语(译林牛津版)教案 Unit 1 Word power教案

高一英语(译林牛津版)教案 Unit 1 Word power教案

Unit One Word powerWarming-up1. Present one of the school maps from the students’ repairing work. And encourage him or her to tell us how he or she found the way out on the first day. Encourage more students to think of the pattern drills and useful expressions they have learned in junior school:Do you have any difficulty finding your way out on the first day? If you don’t know your way, how can you ask and answer the way?2. Encourage more students to talk about the following questions such as: which facility attracts you most in our school? Why? Help the students to recall related words and expressionsWhat do you think of our canteen? How about the gym? Is our car park ok in the school?Encourage them to express their genuine opinions.3. Ask students to focus on the map of Part A first. Read Wei Hua’s thoughts quickly and match her routes on the map. Remind students to pay attention to the usage of the words and expressions on the map.V ocabulary learning1.Ask students to do Part B. Write a description of the quickest wayto get from the dormitories to class 4 and read it to the class. Sample answersB If you are standing at the door of the dormitories, first turn right and go past the medical centre and the gym, then turn left and walk until the end of the road. Classroom is on your left.2. If possible, design some more samples for the students to practice. For example, ask students to mark the shortest way from the science laboratory to classrooms 16-25. This exercise encourages students to familiarize the phrases of finding the way.3. Ask students to read Part C and complete it. Check the new words in the passage while they give the answers. Aim to make sure the students have done the repairing work of looking up possible new points in the dictionaries before class. available, qualified, access. AnswersC1 car park 2 classrooms 3 library 4 labs 5 gym 6 swimming pool 7 dormitories 8 medical centre 9 canteen V ocabulary extension1. Focus on the equipments of Part D. Ask students to name out some of their names if possible. Then teach new items. Help them to know about each gymnastic items.2. Ask students to finish Part D and encourage them to have a short discussion like: Do you think it’s important for schools to have a gym? How do you like these equipments?AnswersD 4 beam 7 barbell 1 climbing bars 6 basketball court 2 rings 8 mat 3 dumb-bell 5 skipping ropeHomework1.let the students to remember all the useful words and expressionsin Part A, B, and D . Learn to make sentences with the key words in Part C.2.Do Part A and B in writing on Page 85.3.Pick out attributive clauses in the passage of Part C.。

英语4译林牛津教案unit1wordpower1

英语4译林牛津教案unit1wordpower1

英语4译林牛津教案unit1wordpower1教材:牛津高中英语(模块四)高一下学期文档内容:教学设计—教案单元:Unit1Advertising板块:WordPower课堂设计指导思想:本堂课是以介绍构词法知识为主的词汇教学课。

词汇是语言基础知识的重要组成部分,构词法能关心学生提高掌握词汇的效率,有助于对学生的基础知识和差不多能力的培养。

但需要注意的是,强调基础知识指的是语言知识的灵活运用,而非拘泥于一条条的规那么,必须结合具体语境。

教师在语境中教学,学生在语境中学习,语境中运用。

Teachingaims:1.Gettolearnthatsomewordsaredividedbyaddingsuffixesandprefixestothero otwords.2.Learnmorewordsandexpressionsrelatedtosalesandmarketing.3.Enlargeourvocabularybythinkingaboutmorewordsthatarecreatedbyaddings uffixesandprefixes.Teachingprocedures:Step1Lead-in(Blank-filling) Askstudentstofillintheblankswiththederivativesofthegivenwords.Theshor tpassageisrelatedtothereadingpassage.【设计说明】用短文填空的方式来导入本课,既可复习上一课的内容,又能快速将学生的注意力引到构词法知识上,即在名词和动词后加上后缀可构成形容词。

Step2Showmoreexamples Showstudentsmoreexamplesofderivativestoimpressthemwiththeknowledgeofw ordformation.【设计说明】用更多的例子关心学生加深对构词法知识的印象,并为下一环节做好预备。

最新高中英语-Unit1-Word-power教案-译林牛津版必修4

最新高中英语-Unit1-Word-power教案-译林牛津版必修4

英语必修4译林牛津Unit 1精品教案(3)Word●Word powerWe’ll learn in this section some common suffixes that can be added to nouns or verbsto create adjectives. And also some vocabulary related to sales and marketing.Step 1: Brainstorming1. Please think about the following questions:How are the following words formed?health (noun) healthy(adjective) interest (verb) interesting (adjective)An English word can have several derivatives. And please pay attention to thefact that many English words share the same root word, even though they have different meanings or parts of speech.Now here’s more example for you to better understand word formation.breath (n.) breathe (v.) breathless (adj.)act (v.) action (n.) actor (n.) actress (n.) activity (n.)possible (adj.) impossible (adj.) possibility (n.) possibly (adv.)friend (n.), friendly (adj.), friendless (adj.), friendship (n.), unfriendly (adj.)As you can see, many words are derived by adding suffixes or prefixes to the root words. Often you may come across unfamiliar words while reading, try to use knowledgeof word formation to guess their meanings. Will you? And can you give more examplesabout word formation?2. Shall we have a competition to see who can give more examples or create mo re wordsby adding suffixes or prefixes to the root words?3. As we know, sometimes an English word can be made up of three parts: a prefix,a stem and a suffix. A stem is the main part of a word. A prefix is a group of lettersadded to the beginning of a word. A suf fix is a group of letters placed at the endof a word. Both prefixes and suffixes modify the meaning of a word or change it intoa different word group. The following is a table of common prefixes:Prefix Meaning Examples (adjectives)un- Not unfair, unnecessary, unimportant,unhappyin- Not incorrect, invisible, incurable,inaccuratedis- showing opposite disable, dishonest, disagree, disappear,discoverre- do again rewrite, redo, rebuild, react, retel l,recreatemis- badly or wrongly misunderstand, misdirect, mistake,misuseStep 2: Learning about Word formationThe basic part of any word is the root; to it, you can add a prefix at the beginning and/or a suffix at the end to change the meaning. For example, in the word "un flatter ing," the root is simply "flatter," while the prefix "un-" makes the word negative, and the suffix "-ing" changes it from a verb into an adjective (specifically, a participle).English itself does not use prefixes as heavily as it once did, but many English words come from Latin, which uses prefixes and suffixes (you can use the word affixto refer either to a prefix or a suffix) quite extensively. For example, the words "prefix," "suffix," and "affix" themselves are all formed from "fix" by the use of prefixes:•"ad" (to) + "fix" (attached) = "affix"•"pre" (before) + "fix" = "prefix"•"sub" (under) + "fix" = "suffix"Note that both the "-d" of "ad" and the "-b" of "sub" change the last letter.Here are some of the most common Latin prefixes (for the meanings of the Latin roots, look up the words in a good dictionary):ab (away) abrupt, absent, absolvead (to) adverb, advertisement, afflictin (not) incapable, indecisive, intolerableinter (between, among) intercept, interdependent, interp rovincialintra (within) intramural, intrapersonal, intraprovincialpre (before) prefabricate, preface preferpost (after) postpone, postscript, postwarsub (under) submarine, subscription, suspecttrans (across) transfer, transit, translateStep 3: Ready used materials for Word formationAffixesMorphemes added to free forms to make other free forms are called affixes. There are three principle kinds of affixes:1.prefixes (at beginning) — "un-" in "unable"2.suffixes (at end) — "-ed" in "walked"3.circumfixes (at both ends) — "en--en" in "enlighten"(These always seem to consist of otherwise attested independent prefixes and suffixes.)A Rule for Forming some English WordsConsider the following pairs of English words:Adjective V erbdark darkenblack blackenred reddensteep steepenWhat generalization (rule) can we make?•Form: "en"•Combination: At the end of Adjectives (suffix) to make Verbs•Meaning: "to make (more) Adjective"We can draw a diagram to show the internal structure of one of the words:Verb/ \Adjective -en|[blackMeaning: "to make (more) black"Likewise we can draw a partial structure (tree diagram) which shows the three properties of rule of combination for the affix:Verb/ \Adjective -enMeaning: "to make (more) Adjective"Zero MorphemesSome affixes consist of no sounds at all. Zero morphemes DO exist, and we'll see why, and illustrate another concep t, allomorphy at the same time.Consider the following words:Adjective V erbyellow yellowbrown browngreen greenpurple purpleThe relation between "yellow" (adjective) and "yellow" (verb) is exactly the same as that between "white" and "whiten", which we just considered. But the form of "yellow" doesn't change. So we say that we added a zero suffix:Verb/ \Adjective -Ø[|yellowMeaning: "to make (more) yellow"Zero morphemes are obviously hard to spot because you can't hear them! In these cases you have to notice what ISN'T there. (Sherlock Holmes solves one of his cases by noticing that a dog DIDN'T bark. This was important because there was a situation where any dog would have barked. This is the kind of thinking you have to do to find zero morphemes.)AllomorphyBut now we have two ways to make Adjectives into Verbs meaning "to make (more) Adjective": "-en" ("black-en") and "-Ø" ("yellow-Ø") How do we know which rule to use? That is, why not "yellow-en"?One possible (but uninteresting) answer is that we just have to memorize which affix to use for each stem. That is, we just memorize that "black" takes "-en" and "yellow" takes "-Ø". But we would like a better explanation.As with the phonology problems, the best place to look is "near" where the affix attaches. Since "-en" is a suffix, let's look at the end of the stems. What we find is that we can divide the Adjectives into two classes based on what the last SOUND (NOT letter) of the stem is:•Use "-en" if the last sound is:[p] "deep-en" [f] "stiff-en" [v] "live-en" [t] "white-en"[d] "redd-en" [s] "less-en" [ʃ] "fresh-en" [k] "dark-en"•Use "-Ø" if the last sound is:[e] "gray-Ø" ("His hair grayed (gra y-Ø-ed) before he was twenty.")[n] "brown-Ø" [m] "dim-Ø" [l] "purple-Ø" [r] "clear-Ø"We can use the same type of diagrams, and indicate the conditions:Verb/ \Adjective -en if Adjective ends in an obstruent (oral stop or fricative)-Ø if Adjective ends in a sonorant (nasals, approximants, vowels) Meaning: "to make (more) Adjective"When we did phon ology problems, we had a notion of "default" or "elsewhere". The same concept can arise in morphology, although in this case the choice is made difficult by the clean cut between obstruents and sonorants. It is true, however, that there are exceptions to this rule with certain unusual adjectives:Verb/ \Adjective/ \un- Adjective/ \Verb -able|tieMeaning: un( able (tie) ) = "can't be tied"The relative scope of "un-" and "-able" is different in these two cases, leading to a difference in meaning. The difference in meaning also correlates with whether "un-" is modifying a verb or an adjective. When a difference in meaning correlates with a difference in structure like this we call this STRUCTURAL AMBIGUITY. Structural ambiguity is a very important concept. We will see exactly the same thing when we analyze sentences.Other ways of Forming Words•Back formationsWhere one "falsely" uses a rule."peddler" refers to a personanalyze "peddler" as "peddle" + "-er"•Blends: "smoke" + "fog" = "smog"; "motor" + "hotel" = "motel"•Words from Names: "jumbo", "sandwich"•Truncation (Clipping): "gym(nasium)", "(tele)phone"Acronyms: "AIDS" = "Acquired Immune Deficiency Syndrome"课后练习Many of us mistakenly believe that it's wrong to think we have any good qualities. We may spend a lot of time blaming ourselves for our negative qualities, thinking that self criticism is the key to improving our performance. However, a constant focus on our supposed shortcomings can stop our efforts to make friends with other people. How can we believe that others could like us if we believe our inner being is flawed (有缺陷)?If someone seems to dislike you, the reason for that dislike might have little or nothing to do with you. The person who doesn't like you might be fearful, or shallow, or busy or shy. Perhaps you and that person are simply a mismatch for each other at this particular time.Don't take yourself out of the game by deciding that your flaws are bigger than your good qualities. In fact, some of the very qualities you consider to be flaws may be irresistible to someone else. For all the factors that might cause one personto reject you, there are at least as many factors that will work in your favor with someone else.You might be thirty pounds over your ideal weight, but you may have a wonderful laugh and a real enthusiasm for life. There are many people who don’t mind your extra pounds. You may drive a shabby car, but you might be a great dancer and a loyal friend. There are people out there lo oking for loyalty, or fun, or sweetness, or wisdom, and the package it comes in is not important. If you are worried that you are not beautiful enough to attract friends, keep in mind that not everyone is looking for physical beauty in their friends. You can decide to feel inferior(自卑) because you don't have much money and you don't drive a nice car. You can believe that this is the reason that you don't have many friends in your life. On the other hand, if you are very wealthy you may be suspicious that everyone is after your money and that nobody really likes you as a person.The point is that you can focus on just about anything and believe it's the reason you do not have friends and cannot make any.36. According to the author ___________ plays an important role in making friends.A. admitting your shortcomingsB. self criticismC. modestyD. confidence【答案】D【解析】推理判断题。

高中英语新牛津译林版精品教案《Word power》

高中英语新牛津译林版精品教案《Word power》

教学设计1.课题:M6 U2 Word of nowedge知识目标1)to now ome word reated to emotion2)to now ome eotion2.Aim of abiitie能力目标1)to enabe tudent to now different form of emotiona word2)to imotion3)to mae tudent now how to ue emotiona idiom3.Affective aim情感、态度与价值观目标1)to mae tudent treat their different emotion correct三、学习者特征分析我们班的学生平均十五六岁,处在一个情感逐渐成熟的年龄阶段。

通过这一课堂的学习,能够让他们学会正确地对待各种情感,尤其是负能量的情感,是尤为重要的。

他们的英语基础相对来说比较好,对这一学科很感兴趣,所以参与度非常高。

四、教学策略选择与设计1、tudent-centered teaching以学生为中心让学生积极参与课堂2.ta-baed teaching词汇巩固环节教师设置任务,锻炼学生能力五、教学重点与难点1、to gra of emotiona word2、to recognie different emotion b itening to different converation六、教学过程1.Steing ue video about different o their feeing now1.Steotiona word2.Review the new word b ooing at different emotionSteeA tudent how hi facia eotiona word are1.Ste of emotiona word on the bacboard2.Fi in the ban with the right form of emotiona word3.Liten to evera diaogue to get different emotionSte1.Learn ome idiom in reation to emotion2.Learn to ue them correctSteanSteeworUe the emotiona word to mae u a hort tor。

湖南省茶陵县高中英语 Unit 1 Advertisi Word Power教案 牛津译林版必修4

湖南省茶陵县高中英语 Unit 1 Advertisi Word Power教案 牛津译林版必修4

Unit 1 AdvertisingWord PowerUsing suffixes & Sales and marketingTeaching Aims:●To review the word formation and learn more common suffixes●To expand their vocabulary about sales and marketing●To complete the exercises designed to reinforce the words to be learnt inthe word powder●To help them grasp the rules of word formation and learn how to apply themin English learningTeaching Difficulties & Key points:✧How to make use of word formation to enlarge their vocabulary and improvetheir reading ability✧How to make the students to realize the rules of word formation and use itto under stand and remember new words✧The usage of some wordsTeaching Procedure:Step One: BrainstormingT: (Greet the whole class as usual) Since you have learnt many English words.Some of you may notice that even if some words have different meanings andparts of speech they share similar spellings just as follows:happy →happily, happinesscare →careful, carelessact →actor, actionT: (Show the above on screen) You can see they have letters in common. Then could you show me more examples?Ss: … (Let them think about it for a while and later ask three students or so to tell their answers.)T: Well done! So sometimes we can add some letters to the end of a certain word and we can get a new word. Now please read the shor t dialogue. Fix your eyeson the words in blue and tell me how they are formed.Ss:(This can help them realize the rules of adding suffixes which is of great help to their vocabulary extension.)Step Two: Using SuffixesT: Well done! In fact the letters we add to the end of a certain word are called suffixes. Next let’s go on to read the following table, there are some otherways to form adjectives from nouns and verbs. Go through the table and discussit with your partner to answer the two questio n below the table.+alCan we always add a suffix to a word directly?Does the meaning of the created word have anything to with that of theroot word?Ss: … (Let them to express what is in them)T: Very good! Please pay attention to the tip on the right side. Sometimes we need to remove the final letter(s) of a word before adding a suffix. Usually we can get the meaning of the word created by adding suffixes.(Encourage students to guess the meanings of the words by studying the different parts of the word. If they can’t, let them refer to the dictionaryand check f or mispronunciation.)T: Ok, now please read the advertisement and fill in the blanks with the adjectives by adding the correct suffixes to the words in brackets.Suggested Answers:1.lovely2.attractive,3.boring,4.energetic,5.friendly6.enjoyable7.wealthy8.lucky9.fantastic(Remind the students to refer to the table above for help or look them up in the dictionary. Finally check the answers as a whole.)Step Three: Vocabulary ExtensionT: Ok, in the last lesson we learnt something about advertisements. Next we will read a short text about sales and marketing. Please read it and do your bestto grasp the meanings of the words in blue. Later we’ll use these words tofill in the blank in the dialogue in Part B on page 7. Follow?Ss: Yes.(Ask students to read the passage silently as quickly as possible. T can also ask one student to read it aloud. After this, check for the mispronunciationand ask them to guess their meanings. Make sure t hey understand what thearticle is about.)T: Ok. Now you can see no matter what a company is trying to sell, the basic rules of sales and marketing are always the same. Now Mr. Carter is talkingwith Ms Jones about the sales and marketing of a new product. Use the wordsor phrases in blue from the above to finish the dialogue. Remember each wordshould be used only once.Ss: …(Encourage them to finish Part B individually and then check the answers withthe whole class.)Suggested Answers:(1)market share (2) sales figures (3) consumers (4) market research(5) sales& marketing department (6) sales targets(If possible, let them practice the dialogue in pairs and later on act it out in roles.)Step Four: Language Points1)过去分词作定语:单个过去分词作定语一般置于被修饰词之前;过去分词词组作定语置于被修饰词之后。

Unit1《Advertising》Wordpower教案2(译林版必修4)

Unit1《Advertising》Wordpower教案2(译林版必修4)

Unit1《Advertising》Wordpower教案2(译林版必修4)Unit 1 AdvertisingPeriod 4 Word Power[来源:学科网ZXXK]Analysis of the teaching material:This is the 4th period of Unit One. In this period we’ll deal with words and expressions related to use suffix and enlarge students’ vocabulary by introducing words concerned with sales and marketing.Objectives:[来源:Zxxk ]1.Enlarge the students’ vocabulary.[来源:Zxxk ]2.Get the students to know about suffixes; and know something aboutsales and marketing.Teaching important point:How to make the students use this skill freely to solve some problems. Teaching approaches:[来源:学。

科。

网]Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of th is lesson . Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of theSs and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.Interaction Patterns: Teachers -class, individuals, pairsSs’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportuni ties to develop their English skills and knowledge independently, in pairs, in groups and as a class.Teaching Aids: multimedia and a blackboardProcedures for teaching:[来源:学&科&网]Step 1 Revision and Lead-in1.Ask Ss to finish the blank-filling.2.Ask them the question--- How are these new words formed?Step 2 Using Suffix1.Give more examples and make a competition in the class.2.Ask Ss---how to form adjectives from nouns and verbs.3.Have Ss do the exercise---best clothing shop.4.More information about suffix.5.Make Ss do the puzzle.Step 31.Active show to lead in the topic.eful expressions:ProductMarket research[来源:学科网]Sales and marketingSales/marketing departmentConsumersMarket shareSales targetMarket leader[来源:Zxxk ]High qualitySales figures3.Have Ss do Practice B.[来源:Zxxk ]4.More exercise for consolidation.Step 41 Finish the Ex on Page 91.2 Make good preparation for Grammar and Usage.。

湖南省茶陵县高中英语 Unit 1 Advertisi Word Power教案 牛津译林版必修4

湖南省茶陵县高中英语 Unit 1 Advertisi Word Power教案 牛津译林版必修4

Unit 1 AdvertisingWord PowerUsing suffixes & Sales and marketingTeaching Aims:●To review the word formation and learn more common suffixes●To expand their vocabulary about sales and marketing●To complete the exercises designed to reinforce the words to be learnt inthe word powder●To help them grasp the rules of word formation and learn how to apply themin English learningTeaching Difficulties & Key points:✧How to make use of word formation to enlarge their vocabulary and improvetheir reading ability✧How to make the students to realize the rules of word formation and use itto under stand and remember new words✧The usage of some wordsTeaching Procedure:Step One: BrainstormingT: (Greet the whole class as usual) Since you have learnt many English words.Some of you may notice that even if some words have different meanings andparts of speech they share similar spellings just as follows:happy →happily, happinesscare →careful, carelessact →actor, actionT: (Show the above on screen) You can see they have letters in common. Then could you show me more examples?Ss: … (Let them think about it for a while and later ask three students or so to tell their answers.)T: Well done! So sometimes we can add some letters to the end of a certain word and we can get a new word. Now please read the shor t dialogue. Fix your eyeson the words in blue and tell me how they are formed.Ss:Root Words Adding letterscommerce → commercialpersuade → persuasiveexcite → exciting(This can help them realize the rules of adding suffixes which is of great help to their vocabulary extension.)Step Two: Using SuffixesT: Well done! In fact the letters we add to the end of a certain word are called suffixes. Next let’s go on to read the following table, there are some otherways to form adjectives from nouns and verbs. Go through the table and discussit with your partner to answer the two questio n below the table.Noun +y +ly +ic+al +ous +ful health → healthy week → weekly hero → heroic origin → original danger → dangerous help → helpfulVerb +ed +ing +able +ive amaze → amazing excite → exciting enjoy → enjoyable attract → attractive➢Can we always add a suffix to a word directly?➢Does the meaning of the created word have anything to with that of theroot word?Ss: … (Let them to express what is in them)T: Very good! Please pay attention to the tip on the right side. Sometimes we need to remove the final letter(s) of a word before adding a suffix. Usually we can get the meaning of the word created by adding suffixes.(Encourage students to guess the meanings of the words by studying the different parts of the word. If they can’t, let them refer to the dictionaryand check f or mispronunciation.)T: Ok, now please read the advertisement and fill in the blanks with the adjectives by adding the correct suffixes to the words in brackets.Suggested Answers:1.lovely2.attractive,3.boring,4.energetic,5.friendly6.enjoyable7.wealthy8.lucky9.fantastic(Remind the students to refer to the table above for help or look them up in the dictionary. Finally check the answers as a whole.)Step Three: Vocabulary ExtensionT: Ok, in the last lesson we learnt something about advertisements. Next we will read a short text about sales and marketing. Please read it and do your bestto grasp the meanings of the words in blue. Later we’ll use these words tofill in the blank in the dialogue in Part B on page 7. Follow?Ss: Yes.(Ask students to read the passage silently as quickly as possible. T can also ask one student to read it aloud. After this, check for the mispronunciationand ask them to guess their meanings. Make sure t hey understand what thearticle is about.)T: Ok. Now you can see no matter what a company is trying to sell, the basic rules of sales and marketing are always the same. Now Mr. Carter is talkingwith Ms Jones about the sales and marketing of a new product. Use the wordsor phrases in blue from the above to finish the dialogue. Remember each wordshould be used only once.Ss: …(Encourage them to finish Part B individually and then check the answers withthe whole class.)Suggested Answers:(1)market share (2) sales figures (3) consumers (4) market research(5) sales& marketing department (6) sales targets(If possible, let them practice the dialogue in pairs and later on act it out in roles.)Step Four: Language Points1)过去分词作定语:单个过去分词作定语一般置于被修饰词之前;过去分词词组作定语置于被修饰词之后。

Unit 1《Advertising》Word power教案2(译林版必修4)

Unit 1《Advertising》Word power教案2(译林版必修4)

A d v a n c e W i t h E n g l i s h M o d u l e4 Unit 1 AdvertisingPeriod 4 Word PowerAnalysis of the teaching material:This is the 4th period of Unit One. In this period we’ll deal with words and expressions related to use suffix and enlarge students’ vocabulary by introducing words concerned with sales and marketing.Objectives:1.Enlarge the students’ vocabulary.2.Get the students to know about suffixes; and know something aboutsales and marketing.Teaching important point:How to make the students use this skill freely to solve some problems. Teaching approaches:Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson . Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual,operable to make my lesson vivid, interesting and effective.Interaction Patterns: Teachers -class, individuals, pairsSs’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.Teaching Aids: multimedia and a blackboardProcedures for teaching:Step 1 Revision and Lead-in1.Ask Ss to finish the blank-filling.2.Ask them the question--- How are these new words formed?Step 2 Using Suffix1.Give more examples and make a competition in the class.2.Ask Ss---how to form adjectives from nouns and verbs.3.Have Ss do the exercise---best clothing shop.4.More information about suffix.5.Make Ss do the puzzle.Step 31.Active show to lead in the topic.eful expressions:ProductMarket researchSales and marketingSales/marketing departmentConsumersMarket shareSales targetMarket leaderHigh qualitySales figures3.Have Ss do Practice B.4.More exercise for consolidation.Step 41 Finish the Ex on Page 91.2 Make good preparation for Grammar and Usage.。

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●Word powerWe’ll learn in this section some common suffixes that can be added to nouns or verbs to create adjectives. And also some vocabulary related to sales and marketing.Step 1: Brainstorming1. Please think about the following questions:How are the following words formed?health (noun) healthy(adjective) interest (verb) interesting (adjective)An English word can have several derivatives. And please pay attention to the fact that many English words share the same root word, even though they have different meanings or parts of speech.Now here’s more example for you to better understand word formation.breath (n.) breathe (v.) breathless (adj.)act (v.) action (n.) actor (n.) actress (n.) activity (n.)possible (adj.) impossible (adj.) possibility (n.) possibly (adv.)friend (n.), friendly (adj.), friendless (adj.), friendship (n.), unfriendly (adj.) As you can see, many words are derived by adding suffixes or prefixes to the root words. Often you may come across unfamiliar words while reading, try to use knowledge of word formation to guess their meanings. Will you? And can you give more examples about word formation?2. Shall we have a competition to see who can give more examples or create more words by adding suffixes or prefixes to the root words?3. As we know, sometimes an English word can be made up of three parts: a prefix, a stem and a suffix. A stem is the main part of a word. A prefix is a group of letters added to the beginning of a word. A suffix is a group of letters placed at the end of a word. Both prefixes and suffixes modify the meaning of a word or change it into a different word group. The following is a table of common prefixes:Step 2: Learning about Word formationThe basic part of any word is the root; to it, you can add a prefix at the beginning and/or a suffix at the end to change the meaning. For example, in the word "un flatter ing," the root is simply "flatter," while the prefix "un-" makes the word negative, and the suffix "-ing" changes it from a verb into an adjective (specifically, a participle).English itself does not use prefixes as heavily as it once did, but many English words come from Latin, which uses prefixes and suffixes (you can use the word affix to refereither to a prefix or a suffix) quite extensively. For example, the words "prefix," "suffix," and "affix" themselves are all formed from "fix" by the use of prefixes: •"ad" (to) + "fix" (attached) = "affix"•"pre" (before) + "fix" = "prefix"•"sub" (under) + "fix" = "suffix"Note that both the "-d" of "ad" and the "-b" of "sub" change the last letter.Here are some of the most common Latin prefixes (for the meanings of the Latin roots, look up the words in a good dictionary):ab (away) abrupt, absent, absolvead (to) adverb, advertisement, afflictin (not) incapable, indecisive, intolerableinter (between, among) intercept, interdependent, interprovincialintra (within) intramural, intrapersonal, intraprovincialpre (before) prefabricate, preface preferpost (after) postpone, postscript, postwarsub (under) submarine, subscription, suspecttrans (across) transfer, transit, translateStep 3: Ready used materials for Word formationZero MorphemesSome affixes consist of no sounds at all. Zero morphemes DO exist, and we'll see why, and illustrate another concept, allomorphy at the same time.Consider the following words:Adjective Verbyellow yellowbrown browngreen greenpurple purpleThe relation between "yellow" (adjective) and "yellow" (verb) is exactly the same as that between "white" and "whiten", which we just considered. But the form of "yellow" doesn't change. So we say that we added a zero suffix:Verb/ \Adjective -Ø|yellowMeaning: "to make (more) yellow"Zero morphemes are obviously hard to spot because you can't hear them! In these cases you have to notice what ISN'T there. (Sherlock Holmes solves one of his cases by noticing that a dog DIDN'T bark. This was important because there was a situation where any dog would have barked. This is the kind of thinking you have to do to find zero morphemes.)AllomorphyBut now we have two ways to make Adjectives into Verbs meaning "to make (more) Adjective": "-en" ("black-en") and "-Ø" ("yellow-Ø") How do we know which rule to use? That is, why not "yellow-en"?One possible (but uninteresting) answer is that we just have to memorize which affix to use for each stem. That is, we just memorize that "black" takes "-en" and "yellow" takes "-Ø". But we would like a better explanation.As with the phonology problems, the best place to look is "near" where the affix attaches. Since "-en" is a suffix, let's look at the end of the stems. What we find is that we can divide the Adjectives into two classes based on what the last SOUND (NOT letter) of the stem is:•Use "-en" if the last sound is:[p] "deep-en" [f] "stiff-en" [v] "live-en" [t] "white-en"[d] "redd-en" [s] "less-en" [ʃ] "fresh-en" [k] "dark-en"•Use "-Ø" if the last sound is:[e] "gray-Ø" ("His hair grayed (gray-Ø-ed) before he was twenty.")[n] "brown-Ø" [m] "dim-Ø" [l] "purple-Ø" [r] "clear-Ø"We can use the same type of diagrams, and indicate the conditions:Verb/ \Adjective -en if Adjective ends in an obstruent (oral stop or fricative)-Ø if Adjective ends in a sonorant (nasals, approximants, vowels) Meaning: "to make (more) Adjective"When we did phonology problems, we had a notion of "default" or "elsewhere". The same concept can arise in morphology, although in this case the choice is made difficult by the clean cut between obstruents and sonorants. It is true, however, that there are exceptions to this rule with certain unusual adjectives:Verb/ \Adjective -en if Adjective ends in an obstruent (oral stop or fricative)-Ø El sewhereMeaning: "to make (more) Adjective"Another example of allomorphy in English is the choice of the negative prefix "il-/ir-/im-/in-". The rules are:•Use "il-" when the stem begins with "l": "il-legal"•Use "ir-" when the stem begins with "r": "ir-responsible"•Use "im-" when the stem begins with "m, b, p": "im-mobile" "im-balanced", "im-possible"•Otherwise (elsewhere) use "in-": "in-active", etc.In a diagram:Adjective/ \when Adjective begins with l: il- Adjectivewhen Adjective begins with r: ir-when Adjective begins with a bilabial: im-Elsewhere: in-Meaning: "not Adjective"Notice here that there is a clear case that applies when the other (more specific) rules cannot. This is the DEFAULT or ELSEWHERE rule. The ELSEWHERE concept plays an important role in linguistics and we have already encountered it in phonology and we will encounter it again in this course.Finally, some allomorphy is simply exceptional. There are morphemes which are used with only a limited number of words, such as plural "-en" as in "ox-en", "child-(r)en".Furthermore, some words are so irregular that they have no internal analysis, for example "went" is the SUPPLETIVE form for what would otherwise be "go-ed". Children oftenuse words like "go-ed" ("went") or "hold-ed" ("held"). These are called OVERGENERALIZATION errors because the children use a regular productive process on exceptional words.Other ways of Forming Words •Back formationsWhere one "falsely" uses a rule."peddler" refers to a personanalyze "peddler" as "peddle" + "-er"•Blends: "smoke" + "fog" = "smog"; "motor" + "hotel" = "motel"•Words from Names: "jumbo", "sandwich"•Truncation (Clipping): "gym(nasium)", "(tele)phone" Acronyms: "AIDS" = "Acquired Immune Deficiency Syndrome"。

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