Unit6 全新版大学英语教案

New Horizon College English (Book 4)

I. Warm-up activities

1.Background information

Chrysler Corporation (A)

The Chrysler Corporation, founded in 1924, used to be one of the three largest American automobile manufacturers whose brands include both passenger and commercial vehicles such as Chrysler, Jeep® and Dodge. The two other largest American automobile manufacturers are General Motors and Ford.

Chrysler Corporation (B)

In addition to auto making, Chrysler is also engaged in financial services, providing loan services (mostly) to car buyers. In 1998 it merged with Daimler-Benz AG (of Germany) (best known for its Mercedes-Benz brand name) to become part of the DaimlerChrysler Corporation, which is jointly owned by European, U.S. and other international investors.

U.S. Securities and Exchange Commission (SEC) (A)

A U.S. government agency, whose mission is to protect investors and maintain the integrity of the securities markets. The Commission was set up by the U.S. Congress in 1933 in response to “Black Monday”, the Great Stock Market Crash in 1929.

U.S. Securities and Exchange Commission (SEC) (B)

Its purpose was to restore investor confidence in the U.S. capital markets by providing more structure and government oversight. It is based on the concept that all investors, whether large institutions or private individuals, should have access to certain basic facts about an investment prior to buying it. To achieve this, the SEC requires public companies to disclose meaningful financial and other information to the public, which provides a common pool of knowledge for all investors to use to judge for themselves if a company’s securities are a good investment.

U.S. Securities and Exchange Commission (SEC) (C)

It is believed that only through the steady flow of timely, comprehensive and accurate information can people make sound investment decisions. At present the SEC is comprised of five presidentially-appointed Commissioners, four Divisions and 18 Offices, with a total of about 3,100 staff.

The International Chamber of Commerce (A)

The aim of the International Chamber of Commerce (ICC), founded in 1919, is to serve world business by promoting trade and investment, open markets for goods and services, and the free flow of capital.

The International Chamber of Commerce (B)

Its activities cover a broad spectrum, from arbitration and dispute resolution to making the case for open trade and the market economy system, business self-regulation, fighting corruption or combating commercial crime. The ICC is made of a World Council (its governing body) and individual national committees and groups. Individual companies, corporations, professional associations as well as individuals can also join the ICC as individual members.

2.Questions and answers

1)-Why do business students study professional ethics?

People feel that bribery is increasing throughout the world. One day, business students will grow into managers of all ranks and in all fields. If they should offer or take bribes in their positions, corruption and unfair competition would result. In that case, normal economic order would be ruined, and people in business circles would have no commonly agreed principles to follow. To