商务英语阅读1翻译练习

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高级商务英语1课文翻译unit3

高级商务英语1课文翻译unit3

Answer the questions before you read.Then read the passage to find out if your answers he same as in the passage.在你阅读之前先回答问题。

然后读短文,看看你的答案是否和短文中的一样。

1.Why do millions of Chinese leave the countryside every year?每年为什么数以百万计的中国人离开农村?2.How often do you think these people visit their hometowns?你认为这些人多久探望一次他们的家乡?3.What new buildings does the government usually build in towns and villages?政府通常在城镇和村子里建造什么新的建筑物?Using Previous Knowiedge运用已有的知识We can often guess what a text is about by using what we already know. Answering questions before we read can also help us do this.我们经常可以运用我们已经知道的知识,来猜测课文的内容。

在我们阅读前回答问题也能帮助我们做到这一点。

Hometown Feeling故乡情Some pepie still live in theri hometown.However,others may only see it once or twice a year.Nowadays,millions of chinese leave the countryside to search for work in the cities.Among these is Zhong Wei,a 46-year-old husband and father.He has lived in Wenzhou for the last 13 years.With a hard job in a crayon factory,he doesnt find much time to visit his hometown."I used to return home at least once a year,but I haven't been back for almost three years now.Its a shame,but I just don't haventhe time."he says.有些人仍然住在他们的家乡。

商务英语第一次翻译练习题

商务英语第一次翻译练习题

商务英语第一次翻译练习题在当今全球化的商业环境下,掌握商务英语已成为现代商务人士不可或缺的技能之一。

为了帮助大家提高商务英语水平,以下是一些商务英语翻译练习题,希望能对你的商务英语学习有所助益。

1. "我们计划与该公司达成一项战略合作伙伴关系。

"We plan to establish a strategic partnership with the company.2. "我们需要一份详细的市场调研报告,以了解该行业的发展趋势。

"We need a detailed market research report to understand the industry's development trends.3. "请将最新的销售数据发送给我们。

"Please send us the latest sales data.4. "我们公司致力于提供高品质的产品和卓越的客户服务。

"Our company is committed to providing high-quality products and excellent customer service.5. "我们将在下个月举办一次国际业务峰会,请确认您的出席及相关细节。

"We will be hosting an international business summit next month. Please confirm your attendance and provide relevant details.6. "以提高市场份额为目标,我们正在制定新的营销战略。

"With the goal of increasing market share, we are developing a new marketing strategy.7. "为了更好地满足客户需求,我们将推出一款全新的产品线。

《高级综合商务英语1》翻译答案

《高级综合商务英语1》翻译答案

Unit 1 GlobalizationIV.Translation1.Sentence Translation1) 这一雄心勃勃的策略是对来自新兴市场的激烈竞争做出的回应。

2)虽然与印度的低成本模式相适应的意愿是非常重要的因素,但是嘉能·布鲁克先生强调,IBM 对于新兴市场的兴趣已经不仅仅是其廉价的劳动力了。

3) IBM 也表示,它能够很好地对付长期困扰新兴市场中跨国公司的知识产权问题,并在印度和中国建立了最先进的研究实验室。

4)我们先找出该国最重要的一些行业,然后带着提升这些行业的整体策略去跟他们洽谈,利用我们的技术帮助他们达到国际标准。

5)公司还希望能和中国200 个二线城市的地方政府建立起合作关系。

这200 个二线城市,每一个城市将至少有一百万人口,从电力供应到飞机场方方面面都需要发展。

Unit 2 Film IndustryIV.Translation1. Sentence Translation1)哈利·波特的故事从爱丁堡的一个单身母亲脑海中诞生,到成为全球大众传媒特许经营的商品,这段旅程本身也是一个童话。

2)没错,这是一个灰姑娘的故事——一开始高贵被忽略,一个偶然的机会被慧眼所识,最终成就了无尽的财富。

3)实际上,“哈利·波特”系列就是一座冰山。

每一部新书的问世都会把新的读者吸引到这个系列,就像滚雪球一般增大前几部书的销量。

4) 《哈利·波特》的例子表明,创新实验之所以得以实现是因为制作的诸多方面都实行了严格的控制。

5) 伟大的传媒产品总会引领潮流。

《星球大战》告诉电影公司:玩具也能赚钱。

《哈利·波特》给出版商上了一课:儿童和成年人要一并吸引。

Unit 4 Information TechnologyIV.Translation1.Sentence Translation1)一月份发布会之前,公众的期待就被煽动得无比高涨,即便是依照乔布斯自己的苛刻标准,这也是不寻常的。

商务英语第一次翻译练习题

商务英语第一次翻译练习题

商务英语第一次翻译练习题商务英语翻译练习是一项重要的学习活动,它可以帮助学习者提高语言技能,同时熟悉商务环境下的专业术语和表达方式。

以下是一份商务英语翻译练习题,旨在提高学生的翻译能力。

商务英语翻译练习题一、词汇翻译1. 合同 (Contract)2. 报价 (Quotation)3. 交货 (Delivery)4. 销售合同 (Sales Agreement)5. 信用证 (Letter of Credit)二、句子翻译1. 我们收到了贵公司的报价单,并对其内容进行了仔细的审查。

(Translate to English)2. 根据我们的市场研究,这种产品有很大的销售潜力。

(Translateto English)3. 请提供贵公司的详细地址和联系方式。

(Translate to English)4. 我们希望与贵公司建立长期的业务关系。

(Translate to English)5. 我们公司提供多种付款方式,以满足客户的需求。

(Translate to English)三、段落翻译1. 尊敬的客户,我们很高兴通知您,您的订单已成功下单。

我们将尽快安排发货,并确保货物按时到达。

如果有任何问题,请随时联系我们的客服团队。

(Translate to English)2. Dear Customer, we are pleased to inform you that your order has been successfully placed. We will arrange for the shipment as soon as possible and ensure that the goods arrive on time. Should you have any issues, please feel free to contact our customer service team. (Translate to Chinese)四、商务信函翻译1. 翻译以下商务信函的开头和结尾部分:尊敬的先生/女士,我们对贵公司的产品非常感兴趣,并希望建立业务关系。

商务英语阅读习题及答案一.doc

商务英语阅读习题及答案一.doc

商务英语阅读习题及答案⼀.docII) Match each one on the left with its correct meaning on the right1. motivation2. pursue3. mark up4. procurement5. intangible6. cargoroyalty商务英语阅读习题(⼀)I) Comprehension1. What is international trade?2. What are the major motivations for private firm to operate international business?3. What measures do most companies usually adopt to avoid wild swings in the sales and profits?4. Pleas give the four major modes chosen by most companies when entering into international trade.5. Could you find any difference between Direct Investment and Portfolio Investment? If you can, please tell the main reasons.6. What is MNE? What are its synonyms?7. What limits a firm's sales?A. tomake continual efforts to gain sth. B. the action of obtaining, esp. by efforts of carefulattention. C. which by is its nature can not be known by senses, not clear and certain, not real. D. the goods (freight) carried by a ship, plane or vehicle.E. the amount by which a price is raised.F. profit, interest-G. the net value of assets or interest, invest.8. equity 股本,资产净值 H. not needing other things or people, taking decisions alone.9. yield I. a share of the profits.10. independent J. need or purpose.2. A3.E4.B5. C6.D7.18.G9.F 10.HHI) Fill in the blanks with the words or expressions given below and if necessary, put the word in the right form.A. orientationB. diversifyC. seek outD. differentiate...fromE. take advantage ofF. undergoG. bring aboutH. correspond L abandon J. amount to K. Come after L. approach1. That factory is trying to B its products to sell in different markets.2. A successful businessman is always skilled in E every possible opportunity.3. Reforming and opening to the world has G great changes in our lives.4. Can you D this kind of operating the others?5. Private firm going in for international business have a profit A6. He I his company and family and went away with all the money.7. The L of winter brings cold weather.8. The manager's words J a refusal to the proposal./doc/045460db492fb4daa58da0116c175f0e7dd11956.html pany is always C the best way to gain more while cost less.10.The city has F many changes during the last ten years.11.Direct investment usually K a firm has experience in exporting or importing.12.There goods don't H to the list of these I ordered.IV)Translate the following terms and phrases into Chinese;1.purchasing power lO.recovery2.sales potentials 11, recession3.mark-up 13. portfolio investment4.domestic markets 12. tangible goods5.finished goods 13. visible exports and imports6.profit margin 14. revenue and expenditure7.market share 15- excess capacity8.trade discrimination9.business cycles 16. licencing agreementsV)Translate the following sentences into Chinese;If the exporting market price exceeds the one at the importing country, a dumping margin exists on that particular sale. Then Under Article VI of GATT( General Agreement on Tariffs and Trade) 1994, and the Anti-Dumping Agreement, WTO Members can impose anti-dumping measures, if, after investigation in accordance with the Agreement, a determination is made (a) that dumping is occurring, (b) that the domestic industry producing the like product in the importing country is suffering material injury, and (c) that there is a causal link between the two. Typically anti-dumping action means charging extra import duty on the particular product from the particular exporting country in order to bring its price closer to the “normal value" or to remove the injury to domestic industry in the importing country.VI)Translate the following sentences into English;1.国际贸易有助于所有的国家促进经济的发展。

商务英语unit1课文译文及练习答案

商务英语unit1课文译文及练习答案

课文A世界经济发展世界经济比以往任何时候都更富裕,但是国家内部与国家之间财富显然分布不均衡。

世界上最富裕国家如卢森堡的年人均收入比世界最贫穷国家如塞纳里昂年人均收入高出一百多倍。

国与国之间经济发展不平衡倾向表现各异。

20世纪50、60年代,发展中国家经济获得了飞速而持续的发展。

然而,自80年代以来,除了少数几个主要亚洲国家经济成功地获得快速发展、更多全球开放市场外,其他发展中国家面临了经济不稳,社会福利收效甚微的问题。

全球化并没有缩小贫富国家收入差异。

富裕国家比贫困国家往往能更优先进入资本市场,吸引更多外国资本直接投资,更有弹性地应对全球商品市场。

现在,埃塞俄比亚居民平均收入不及出生于欧洲或美国居民的1/35,而在50年代,埃塞俄比亚人均收入是发达国家人均收入的1/16。

同样,美国目前人均收入比尼伯尔人均收入从50年代的19倍上升到了27倍。

世界上大多数最贫困国家或多或少在某种程度上相对滞后。

尤其是70年代中期以来,发展中国家经济增长进入停滞与不稳定的交替期,只有少数几个发展中国家在最近几十年能持续增长,这些国家中尤以两个世界人口大国中国和印度著名。

中国可以看作是成功进行体制改革的例子。

20世纪70年代后期改革开放以来,中国经济一直保持了高速发展。

除一些社会、经济不稳定因素之外,最近20年,中国经济改革所取得的成就解决了几千万人的温饱问题。

因为没有现存的改革经验可借鉴,中国经济改革的过程被看作是“摸着石头过河”。

实际上,经济发展是改革的落脚点和最终目标。

中国经济体制改革是以全面提高经济效益为目的,依靠发挥个人积极性,培育各种类型的市场竞争。

通常,中国向市场经济的转型过程是个缓慢的经济改革过程,表现在三个不同时期。

第一个时期从1978年至1993年,改革主要是改善激励机制和扩大市场对资源的配置范围。

这一时期以成功进行农业体制改革和双重价格体系改革为特点;第二个时期开始于1994年,这一时期中国政府决定把最终建立现代市场经济体制作为改革目标;最新时期,重点是处理好由于经济增长所带来的地区差异和贫富悬殊。

商务英语阅读 unit 1 textB翻译

商务英语阅读 unit 1 textB翻译

ISO 9000什么是ISO 9000?ISO 系指国际标准化组织。

ISO 9000系指一套质量管理标准。

ISO于1987年首次出台了它的质量标准,于1994年作了修订,然后于2000年重新颁布了最新的版本。

这些新的标准被称之为“ISO 9000 2000 标准”。

ISO的宗旨在于通过提供一套世界各地都认可和尊重的标准来促进国际贸易的发展。

ISO 9000 2000 标准适用于所有领域的各类企业。

这些领域包括制造业、加工业、维修、印刷业、林业、电子、炼钢业、计算机、法律、金融业、会计学、货车运输业、银行业等等。

ISO 9000 如何发挥作用?你决定需要去推进一个能满足新的质量标准的质量管理体系。

你选择这么做是因为你认为有这个需要去控制或提高你的产品或服务的质量,降低因劣质造成的成本,或者想更具有竞争力。

或者, 你只不过是因为顾客期待你这么做,或者政府部门强制你这么做。

但是你如何推动这么一个质量管理体系?至少有两个途径。

你可以通过差距分析法或详细体系发展计划来做到这一点。

如果你已经有了质量管理体系,而且你对其运作方式还满意,那么我们建议你采用差距分析法来升级到新的ISO 9001 2000 质量管理标准。

它将帮助你确定新的ISO标准与你的公司之间的差距。

一旦你了解了差距在哪里,你就可以采取措施去弥补这个差距。

但是,如果你还没有一个质量管理体系或者你不满意现有的这个体系,那么我们建议你使用ISO 9001 2000 质量管理体系发展计划来推动你的质量管理体系。

如果你按照“系统发展计划”的详细步骤去做的话,你就会有一个满足你的需要和达到ISO的要求的质量管理体系。

一旦你的质量管理体系得到充分推动和贯彻,你便可以运用内部审计法来确定你已经达到了ISO 9001 2000 的各项标准。

当你一切准备就绪后,你可以请登记注册人员审计你的质量管理体系所带来的成效。

如果他们认可了,他们将给你颁发正式的证书,并将你们的业绩登记在册。

国际商务英语翻译练习

国际商务英语翻译练习

Exercise ONE: Put the following paragraphs into Chinese.1.Today few, if any, countries are economically self-sufficient. Even China, with its vasthuman and natural resources, has not been able to remain aloof from the world economy. In the United States, international business touches people’s lives daily.Common goods and services are, in fact, foreign owned.2.International business is business conducted in more than one country, includingbuying and selling goods and services. Other international business activities include marketing, manufacturing, mining, and farming. In sum, international business is all the practices a business in a single country does, but at the international level.3. Most multinational corporations are made up of vast numbers of foreignsubsidiaries, companies in which over 50 percent is owned by the parent company.Like all corporations, MNCs are organized according to the goals they set for themselves.4. The franchiser can develop internationally and gain access to useful informationabout the local market with little risk and cost, and the franchisee can easily get into a business with established products or services. Franchising is fairly popular especially in hotel and restaurant business.5. In choosing a transportation mode for a particular product, shippers consider asmany as six criteria: speed, frequency, dependability, capability, availability and cost.Thus if a shipper seeks speed, air and truck are the prime contenders.6. The franchiser can develop internationally and gain access to useful informationabout the local market with little risk and cost, and the franchisee can easily get into a business with established products or services. Franchising is fairly popular especially in hotel and restaurant business.7. It should be noted, however, that the existence of a letter of credit is not a guarantee of payment to anyone. Its existence only assures payment to thebeneficiary if the terms and conditions of the letter of credit are fulfilled.8. A contract is an agreement by which two parties mutually promise to buy or sellsome products. In practice, some informal contracts may be reached orally. This is understandable, but may lead to unfortunate consequences.Exercise TWO: Translate the following into English1. 尽管有很多好处,反向贸易可能是风险很大的事。

商务英语阅读课文译文

商务英语阅读课文译文

高级商务英‎语阅读课文译文第1 课新长征―中国制造‖这个标记很‎久以前就不‎新鲜了,它贴在鞋子‎上、玩具上、服装上,以及为跨国‎公司制造的‎其他商品上‎,世界各地到‎处可见。

现在真正新‎鲜的是以中‎国品牌出售‎的中国制造‎的商品。

目前中国只‎有为数不多‎的几家公司‎拥有足够的‎财力和管理‎知识来打造‎国际名牌;其余的绝大多‎数公司还在‎为在国内获‎得知名度而‎努力奋斗着‎。

但是正在海‎外市场上试‎水的各大先锋公司,很有可能把‎事情做大。

一些人认为‎,在创业精神‎饱满的本地‎管理层的协‎助下,或者在一些‎想在其产品‎系列里添加‎新产品的外国‎公司的协助‎下,中国商品在‎极具竞争力‎的价格的基‎础上,若把卖点放‎在产品质量‎和异国情调‎上,那末10 年之内,中国品牌将‎一个一个地‎走向全球。

总部在香港‎的广告公司‎中国精信(Grey China‎)的执行董事‎陈一木丹(Vivec‎a Chan)说:―如果世界上‎只有一个国‎家具备创立‎全球品牌的‎潜力,那么这个国‎家就是中国‎。

‖‎短期之内,中国商品最‎有希望打入‎国际市场的‎当属中草药‎和特色食品‎,当然也包括‎那些体现中国浪漫并‎具有异国情‎调的产品,例如化妆品‎、时装和音乐‎作品。

中国总部设‎在上海的泰‎勒·娜尔森·索福瑞(Taylo‎r Nelso‎n Sofre‎s)市场调研公‎司的中国区‎总经理Ke‎v in Tan 说:―与中国相联系‎的神秘色彩‎还有许多。

化妆品是种‎靠形象推销‎的产品,假如你要做‎化妆品,你会一下子就发‎现,中国化妆品‎来头不小。

‖努力走向世‎界的中国品‎牌还有一些‎领导时尚潮‎头的饮料和啤酒‎品牌,也包括家用‎电器等具有‎品牌潜力的‎产品,它们都能以‎竞争性的价‎格提供高品质的产品‎。

这些中国品‎牌中的一部‎分,最终将会通‎过合资、兼并和收购‎的途径走向‎国际市场。

而对于合资双方中的‎外国投资者‎来说,这些品牌则‎将成为他们‎更快地进入‎中国消费市‎场和销售渠‎道的载体,同时这些中‎国品牌也能‎进一步充实‎国外投资者‎在国际市场‎上已经确立‎的优质品牌‎的阵营。

商务英语阅读教程——参考译文

商务英语阅读教程——参考译文

参考译文Unit 1 参考译文国际商务的范围国际商务是指任何类型的跨国商务活动。

它可以分为4种类型: 对外贸易、服务贸易、有价证券投资和直接投资。

在对外贸易中,国与国之间从事有形货物或商品的进出口业务。

进出口贸易构成了世界上大多数国家最基本的国际商务活动。

除货物和商品进出口贸易外,国家之间还进行服务贸易,如保险、金融、饭店、咨询、旅游及运输。

跨国公司就因在别国提供服务而得到报酬。

国际有价证券投资指在别国进行的金融投资。

投资者购买企业股票和长期债券,无非是为了谋求投资回报。

有价证券投资者的目标不是控制一个企业,他们随时可按市场行情兑现他们所投的资金。

海外直接投资是指在国外建厂或建立销售网络。

投资者可购买外国公司现有的全部或部分资产,以控制或部分控制该公司的销售、生产、科研和发展。

从历史的角度来看,国际商务并非新鲜事物。

它已有上千年的历史,尽管其形式、方法及重要性在不断演变。

在古代,希腊人就在地中海地区从事贸易活动。

在历史的长河中,随着复杂的商务技巧不断出现,商业持续不断的发展,从而促进了货物、资源、资金在国家间的流动。

工业革命提供了大规模生产方法和大规模市场,从而进一步促进了国际商务的发展。

随着工业化水平的提高,对供给、原料、劳动力和运输的需求也日益增大。

20 世纪以来,事实证明,广泛的商务关系覆盖全球。

由于商务实体越来越认识到它们的市场是全球性的,而不仅仅在国内,所以产品、资本和人员比以往任何时候都更紧密地联系在一起。

随着商务活动的范围跨出国界,银行和金融机构接踵而至,以满足商务活动为世界性的投资和经营所需要的资金。

金融市场之间的联系也变得非常纷繁复杂。

美国股市的走向和变化会直接影响到世界上其他地区的产权投资市场。

如今,只有目光短浅的商人才会相信,一个企业在本国市场范围内完全可以实现发展和繁荣。

国内商界起码必须认识到市场竞争的国际根源,因为竞争的根源一直存在,并且日益成为国内商界的威胁。

在世界市场和经济的动态中,这些变化的根源就是世界范围寻求的国际商务活动。

商务英语翻译练习 1 词义的选择

商务英语翻译练习 1 词义的选择

Business Translation Exercise 11.It is not surprising, then, that the world saw a return to a floating exchange ratesystem. Central banks were no longer required to support their own currencies. 2.Floating policy is of great importance for export trade; it is, in fact, a convenientmethod of insuring goods where a number of similar export transactions are intended, e.g. where the insured has to supply an overseas importer under an exclusive sales agreement or maintains sales representatives or subsidiary companies abroad.3.The claim concerning the quality of the commodity shall be lodged within 30days after arrival of the cargo at the port of destination.4.Not only a panic run on banks, but snowballing deposit cancellation could triggeran ominous chain reaction leading to a financial crisis.5.Deposits are, so to speak, unsecured credit held by the people and kept atfinancial institutions.6.He bought the furniture on credit.7.There is no financial risk in selling to East European countries on credit.8.The amount of the minimum royalty paid by the Company to Licensor will becredited against the payment of running royalty accruing under this agreement.9.It is possible that more of the company’s stores will be closed.10.Stock prices of many major commercial banks closed lower, as they had inprevious trading.11.The number of bank accounts that are closed compulsorily has been increasingrapidly.12.A foreign business representative, neither overly sympathetic toward China noroverly disposed against it, would need to be convinced on a number of scores before he could commit his firm to taking an equity position in a Chinese enterprise.13.Part of the underwriter’s job is to ensure that people who attempt to buy policiesbecause they expect to “die” soon do not succeed in fooling him and his company.14.The home of your dreams awaits you behind this door. Whether your taste be acountry manor estate or a penthouse in the sky, you will find the following pages filled with the world’s most elegant residences.15.Assuming the laboratory tests go well, and you can quote us a competitive price,we’d certainly be able to place more substantial orders on a regular basis.16.China’s top industrial regular said on Tuesday that the country is unlikely to see a“double dip” in its economy in the second half of this year.17.The change in plan resulted from a misjudgment on the part of the firm’s topmanagement on what the company’s employees and business partners wanted. 18.Should the buyers have to lodge a claim against the sellers, it must be done within30 days after the arrival of the tanker at the port of destination.19.In order to protect vested interests and interfere with the entry of new businesses,some public interest corporations began setting their own standards and obliged private companies to undergo inspections and receive certifications.。

商务英语阅读教程—英译汉

商务英语阅读教程—英译汉

Unit 11. The World Bank’s key role is to improve living standards and assist developing nations through making credit and other forms of assistance available to achieve a sustainable development.世界银行的关键作用是通过提供信贷和其他形式的援助来实现可持续开展来提高生活水平和协助开展中国家。

2. So in order to smooth out the international business cycle, and thus reduce the duration and damage of recessions, OPEC could temper oil prices and control booming or slumping economic growth.所以为了消除国际商业周期,从而减少经济衰退的时间和损失,石油输出国组织可以调低油价,控制经济增长或萧条。

3. Its members benefit from liberalized trade gaining access to a larger demand market, new technologies, managerial techniques, raises in living standards, and employment opportunities.其成员受益于自由贸易进入更大需求市场,新技术,管理技术,提高了生活水平和就业时机。

4. Under his influence, the organiza tion’s international secretariat was established in Paris and he was instrumental in creating the ICC International Court of Arbitration in 1923.在他的影响下,该组织的国际秘书处在巴黎成立,他在1923年创立了国际商会国际仲裁法庭。

商务英语阅读 Unit 1 International Business

商务英语阅读  Unit 1 International Business
artificial restraint on the free exchange of goods and services between countries, usually in the form of tariffs , subsidies, quotas or exchange controls.
3.Sቤተ መጻሕፍቲ ባይዱbsidye
4.Quota 5.NTB
8.specific duty
9.Tariff 10.tariff rate quota
a
a grant paid by a government to an enterprise that benefits the public
b c
d e
tax figured as a percentage on the value of goods
non tariff barrier
Quotas permitting a stipulated amount of goods to enter the nation duty-free or at a low rate, while charging a much higher duty for subsequent imports when the amount is reached.
• 3 .Specific rate duty :A specific rate duty is a tariff levied on imports, defined in terms of a specific amount per unit, such as cents per kilogram. By contrast, an ad valorem duty is a charge levied on imports defined in terms of a fixed percentage of value. • 4. Tariff-rate quota: A tariff-rate quota (TRQ) is a trade policy tool used to protect a domestically-produced commodity or product from competitive imports. • 5 .Economic efficiency: In economics, the term economic efficiency refers to the use of resources so as to maximize the production of goods and services. An economic system is said to be more efficient than another (in relative terms) if it can provide more goods and services for society without using more resources In absolute terms, a situation can be called economically efficient.

商务英语综合教程1课后翻译

商务英语综合教程1课后翻译

Unit one2. (1)Fiat launched a tiny “city car” especially for Europe’s narrow, crowed streets.(2) The rain forest theme products tap into consumer’s interest in the environment.(3) The company might target its efforts on preferred locations like India or Thailand(4) A strong president would further erode the power of the Congress.(5) Most of the measures will be phased out next year.(6) Government securities have traditionally yielded less than stocks.3.(1) on December 8th,2009, president Barack Obama launched a set of proposals to address unemployment and made it clear that he wanted to tap into some of the unspent funds( money set aside to support filing banks) to help pay for them. No precise figure was given. Some 50$ billion will be spent on infrastructure projects. But the effort represents a broad push to support small business.(2) America’s recent recession has hit small business hard. The very small, with fewer than 50 workers---employing almost one-third of working Americans ---have suffered around 45% of the job losses of the downturn.(3) Unfortunately, helping small business has not proved easy. The stimulus package passed last spring offered tax benefits and targeted the flow of credit to small business. The results were disappointing. The main problem with small business is lending. Obama’s recent plan is likely to scratch the surface if he does not tackle credit crunch.Unit two2. (1) Death does not discriminate. It eventually comes to everyone, making no exception for those more or less fortune, or those with good or bad fame.(2) T he 2008 presidential election of American is under the world’s spotlight because of the participation of female and African American candidates for the first time. Though the final outcome is still hard to anticipate, the election itself is changing not only the way American perceive themselves, but also how the rest of the world perceives America.(3) No matter what background or experience he may have, nobody should recoil from pursuing his own dream. Because we are convinced that freedom, equity and the pursuit of happiness are our rights.(4) More and more Chinese brands aspire to go global. This clearly conveys a message: the quality, design and management expertise of Chinese brands are constantly improving.3. V ariety is the spice of life. So, since a man shaves about 20,000 times in a lifetime, the desire for adventure may be the only thing that can drive away boredom. Instead of growing a “glamorous”beard, current styles leave a lot of room for hair experiments. The classic facial hair fashion is designer stubble or “three-day-growth”. The skin can still be seen under the short stubble, lending a manly appearance with relatively little care and expense. The key is to look grooming, not scruffy. However, it does not always make a good impression if you are in daily contact with customers. In contrast, the somewhat more conventional beard style can always win points.Unit three3. (1) Our car wound its way through the mountain. Beautiful scenery was everywhere to be seen on the road; we couldn’t help but be impressed.(2) After elaborate arrangements, Beijing Olympic opening ceremony unfolded s visual banquet to the world.(3) The annual environment conservation campaigns aim to restore the delicate balance between man and nature.(4) The article gives us a real sight into the cause of present food crisis.(5) The moment Wenchuan earthquake was reported, the Red Cross was flooded with calls about donations.(6) The ancient architectures and the modern ones complement each other, adding a special charm to the city.4. The middle class increasingly forgoes bicycles--- the environmentally friendly and energy efficient transport--- in favor of the car. Some four million bikes now compete for road space with more than two million cars. A quick glance at the newly constructed overpasses and ring road has clearly shows which means of transport has been getting priority. Fewer and fewer people are riding bikes because of the inconvenience and the increased dangers that cars bring to the road. However, the improvement in the state economy, the traffic situation and city management does not mean that we should say a final and complete farewell to the bicycle. Some people will still choose this non-polluting, small and green transport tool.Unit four3. (1) “These days I often recall the tough times before, thus I can be cool-headed inthe face of success,” said the founder and CEO of the company.(2)The primary issue in the current situation is to keep the prices steady; otherwise if the market panics, the consequence is beyond imagination.(3) To launch this service in the region will pay off in the long run, though the initial investment is big.(4) To make maximal profits with minimal cost has long been the objective for some companies. Now environment factors make them to rethink about it.(5) The public want to see issues like narrowing the gap between rich and poor and tackling urban housing problems prioritized by the government.(6) Home work burdens greatly restrict children’s opportunities for playing, and do harm to their development.(7) Sex set Hillary apart from all the other candidates for presidency and won her support of many female voters.4. The boom in consumer spending, now in its 12th year, has weathered many shocks that have hit the Us economy, including terrorist attacks, the 2001 recession, and a series of corporate scandals. Resilient household demand has not only sustained domestic growth but has also played a key role in supporting the global economy. Some observers, however, have viewed the surge in consumer spending with apprehension. The personal saving rate has fallen to historic lows, and consumer debt levels have risen. This has led to concern that the rise in private consumption may not be sustainable and that a subsequent weakening could throw the recovery off track. So are US consumers living beyond their means?Unit five2. (1) his speech instilled enthusiasm and confidence into the audience.(2) Intent on her work, Helen ignored the noise outside the room and did not turn to see who was coming in(3) He contended that the main issue was not being addressed.(4) Intimidated, the witness kept his mouth shut for seven years. But now he feels he could no longer turn his eyes away from facts.(5) Mother Theresa remained a woman of great humanity despite all the attention and praise for her work.(6) I wouldn’t underestimate the obstacle if I were you---the situation is more frustrating than you think.3. The Chinese want to do business with individuals---not companies--- socultivating friendships is crucial. Rather than cutting to the chase, the Chinese prefer a courtship filled with get-to-know-you banter and big banquets full of mysterious delicacies. Thus, like other Americans, Deane had to rein in his “get the deal done and move on to the next one” philosophy. And nearly every time he visits his manufacturers in Foshan, they insist on taking him on long drives in the countryside, often recovering ground he’s admired on previous trips. “they want to spend time with you,”Deane explains. “they want to get to know you”.Saxon also says that the Chinese take a long-term view and aren’t risk-takers. The society is less individualistic than America’s, So the Chinese aren’t big on confrontation. He highlights the Chinese belief in the “middle way”, a form of compromise, which means they may insist on working out an agreement rather than taking no for an answer. For an American, this translated into fostering respect, including stifling open criticism.Unit six2(1) Today’s society is full of theories which claim to be authoritative but turn out to be self-contradictory. Instead of being repeatedly tempted to believing them, I would rather keep a sober mind, think independently, and then make my own judgment. (2) Because of his profound insight into the shock of cultural diversity on human mind, he was nominated as candidate for this year’s Nobel Prize for Literature. No matter he is going to win the prize or not, he is already held in high esteem in his home country, and meanwhile plays an important role in the protection of intangible cultural heritage around the world.(3) After long time research, economists discovered that the financial institutes in this country bear a strong relationship with the government. The latter turns out to be the biggest buyer of the country’s financial products.(4) Courtesy is the essence of Chinese food culture. It is estimated that Chinese spend twice or more time on a formal dinner than Europeans.3. One of the greatest things about travelling around the world is all of the wonderful food you get to try. Watch yourself when you start to reach for that food, though, or you just might offend someone. When it comes to table manners, what works in one country doesn’t always go over in another.The United States has its own special dining customs that visitors should know about before sitting down to a meal. For example, when food starts to arrive, you can’t just dig in. it’s considered rude to start eating before everyone at the table hasreceived his or her meal.Once you start to chew down, it’s important to remember to keep yo ur elbows off the table and keep your mouth closed as you chew. One last tip for American dining is never to pick up you bowl or plate as you eat. This is considered rude beyond all belief.If you think Americans are picky about the table manners, think about Taiwan’s (china) customs. The list of rules is equally long. Y ou cannot stick chopsticks upright in your bowl of rice. Furthermore, you should never gesture with your chopsticks. For some visitors, using chopsticks is challenging enough without the rules of what you can and can’t do with themUnit 72.(1)it’s five years since she was lost but she still haunts his dr eams(2).Science empowers man to control natural forces more effectively .(3).Those students implicated in the cheating have been severely punished.(4).The environment is different between the university and the middle school, but the freshmen have adapted themselves to new conditions very soon.(5).The more he thought about it, the more confused he became.3. Recent study shows that the number of courses on ethics in the top 50 business schools have quintupled in the past 20 years . However, only half of these schools take ethic education as one of the requirements for graduation.The incident of group cheating at Duke University’s Fuqua School of Business in the US has aroused intense concern among students. Those who were expelled in this case all come from Asia. They have been in the US for less than a year and have little knowledge about the honor code of universities or the judicial procedures in the US. These Asian students admitted the fault but did not lodge a protest, which is also attributed to their cultural backgrounds. According to the experts, foreign students have different opinions in defining cooperation on the university campuses in the US. The universities have a special obligation to those students. The ethic education in the business schools used to emphasize “no lying”, “no cheating” and “no stealing”. The concept of ethics is changing with the actual situation in the business world. Business ethics do only have a bearing on personal decision making, but also extend to the social, economic and environmental responsibilities of the enterprises, with the “sustainable” development as the main concern.Unit 82. (1) there is no alternative: the president must approve the bill if Congress passes it.(2) The Amish have long been renowned for making ordinary soil magically productive.(3) In fact, the reason why manufacturing powers subsidize their enterprises on energy price is that energy price is a complex political and social issue.(4) 110-year-old Peking University is constantly reviewing its course structures to cater to the ever-changing student roll.(5) About 200 visiting students from china’s quake-hit Sichuan Province wound up their vacation in Russia and set out home.(6) Carbohydrates are abundant in starchy foods, and are converted in the body into glycogen, which is then stored in the muscles and liver.(7) People that illegally obtain personal information also incur criminal penalties, under the draft submitted yesterday to Standing Committee of the National People’s Congress.(8) Governments at all levels must encourage the use of energy-saving technology and facilities by offering policy incentives such as an exemption of taxes.3. But by the spring of 2008, the financial world seemed to be coming undone, unemployment was rising, and among the fashionistas, cheap was the new black. Consumer prices in the US fell at a breathtaking annual rate of nearly 13% in the last three months of 2008. Prices plummeted for all sorts of goods, ranging from clothing to TVs to furniture, as retailers advertised sale after sale. But deflation missed big chunks of the economy. For all of 2008, college tuition and fees increased by 5.8%, followed closely by price increases for hospitals and legal services. Finance is one service sector where prices are falling, in part because banks lent so heavily in housing. For economics, overcapacity is a tricky concept. Human wants are unlimited, so how could the world ever produce too much of a good thing? The key is what people can pay: in many good sectors, prices still aren’t low enough to bring forth enough buyers. There will have to be some combination of falling prices and destruction of productive capacity before supply and demand come back into balance.。

关于商务英语的阅读翻译练习

关于商务英语的阅读翻译练习

关于商务英语的阅读翻译练习Robert回公司呈报Dan的提案后,老板很满意对方的采购方案;但在折扣方面那么希望Robert能继续维持强硬的态度,尽量探出对方的底限。

就在这七上八下的价格翘翘板上,双方是否能找到彼此的平衡点呢?请看下面分解:Robert: Even with volume sales, our costs for the Exec-U-Ciser won't go down much.Dan: Just what are you proposing?Robert: We could take a cut on the price. But 25% would slash our profit margin. We suggest a promise - 10%.Dan: That's a big change from 25! 10 is beyond my negotiating limit. Any other ideas?Robert: I don't think I can change it right now. Why don't we talk again tomorrow?Dan: Sure. I must talk to my office anyway. I hope we can find some mon ground on this. (next day) Robert, I've been instructed to reject the numbers you proposed; but we can try to e up with something else.Robert: I hope so, Dan. My instructions are tonegotiate hard on this deal - but I'm trying very hard to reach some middle ground.Dan: I understand. We propose a structured deal. Forthe first six months, we get a discount of 20%, and the next six months we get 15%.Robert: Dan, I can't bring those numbers back to my office - they'll turn it down flat.Dan: Then you'll have to think of something better, Robert.。

商务英语阅读翻译第一单元补充阅读

商务英语阅读翻译第一单元补充阅读

Supplementary Readings forChapter 1The Long March(1)Chinese Companies Establish Brand Awareness in Overseas MarketsTop Band WeeklyAugust 27, 2003By Lynn Furrow, General Manager of The Hoffman Agency Beijing OfficeChina exports a dizzying array of personal computers, DVD players, refrigerators, and consumer electronic goods… yet most people outside of China can’t name even one Chinese brand. As more and more Chinese enterprises push their goods into overseas markets, companies are now trying to change this.Legend Group, the largest computer manufacturer and a household name in China, is shooting to increase overseas sales from seven to 25 percent of its total revenue. In expanding overseas, however, it encountered a branding dilemma: because other companies in many countries around the world have already registered “Legend”, the Chinese company was forced to devise a new English name that could be used unrestrictedly in markets worldwide. Thus on April 28th, Legend Group’s new English name “Lenovo” was born. Although it may offer a fresh start, the new name erases two decades of brand building in China and must stand up to the stigma that Chinese companies face overseas: “‘The biggest challenge is to build up people’s confidence about the product,’ says Annie Chung, and analyst with Gartner Inc. in Hong Kong. ‘They need to get away from the China-made, low-quality image.’”, for example, had a bumpy entrance into the U.S. market. After listing on Nasdaq just as the Internet bubble was bursting in 2000, the company then faced an accounting scandal, a class action suit, and an order from Nasdaq to suspend trading. When Ted Sun took over as acting CEO, he brought sweeping changes to upper management and restated earnings in an effort to restore investor and customer confidence. A couple of years later, investors seem to have regainedfaith after the management shake-up: the company is trading again at a handsome $31 per share -- triple what they were just three months ago.In recent years Singapore Exhibition Services, the organizer of well-known telecom events CommunicAsia and BroadcastAsia, has seen a steady rise of Chinese participants. In the months leading up to this year’s event, SES reported a 20 per cent jump in the number of Chinese companies signed up to exhibit, including famous companies such as Huawei and Putian. Although the June event was cancelled due to the SARS outbreak, the rise in Chinese participation is evidence that more and more Chinese companies are realizing the importance of overseas industry events as an effective way to build brand recognition outside their home markets.In one interesting twist for a Chinese company, China’s popular domestic beer maker Yanjing Brewing Company uses the US market as a means to reach audiences at home: when basketball player Yao Ming joined the Houston Rockets, the company signed a sponsorship/advertising deal that would place the company’s name on billboards in the Rockets’ stadium. The primary purpose was not to attract American beer-drinkers, but to grab the attention of avid basketball fans in China that watch live TV broadcasts of the games played by the Chinese basketball superstar.Creating, communicating and managing brand image is a relatively new concept for Chinese companies whose main experience with branding to date involves devising a logo and a catchy slogan. In order to build a positive brand image overseas, particularly because Chinese products are often perceived as low-tech and poor quality, Chinese companies need to be more transparent about their business practices and financials, establish positive points of differentiation, and communicate these effectively with their audiences.(2)Are Chinese Companies a Threat to Your Small Business?A closer look at how our free trade policies with China and the Chinese business environment may impact the future of your companySeptember 16, 2003By Joshua KurlantzickIn recent months, as the U.S. economic slowdown has continued, American companies, and many legislators representing districts hit hard economically, have begun to lash out at China. Touring the South, Democratic presidential candidates Richard Gephardt and John Edwards stopped at textile factories across the region that were on the verge of bankruptcy. There, they condemned American free trade agreements with China for allowing Chinese companies, which pay much less for labor, to undercut U.S. manufacturers and drive blue-collar jobs overseas.Meanwhile, Cabinet members of the Bush administration, touring the country to promote the president's economic packages, received many angry complaints from businesspeople concerned about the China threat. And U.S. textile makers last month filed a petition with Congress asking legislators to cap textile imports from China, using World Trade Organization (WTO) provisions in force since China joined the WTO in 2001 and charging that China unfairly undervalues its currency and underpays its labor force. (In response, the General Accounting Office has agreed to investigate the valuation of China's currency.)Some of these fears are real. Last year, China received the most foreign capital inflows of any nation, surpassing the United States as the world's favorite locale for investment. Meanwhile, Chinese wages, which average around 60 cents in manufacturing jobs, aren't rising in most fields. Ming-jer Chen, a China business expert at the University of Virginia, says the country's burgeoning labor pool, the result of increased migration from poor interior areas to richer coastal regions, seems likely to guarantee low-wage labor in most industries, at least for the near future.Increased Chinese production by low-wage workers, combined with the undervalued Chinese currency, does allow China to undercut competitors, triggering a kind of deflation that may push some U.S. firms out of business. As The Economist has noted, the cost of a mountain bike has plummeted around the world, largely because China has come to dominate bicycle production. For some U.S. textile manufacturers, it's very difficult to compete now, says Chip Coker, CFO of Coker International, a South Carolina textile company.And, critics of free trade with China say, now it's not only blue-collar jobs that are leaving for the Middle Kingdom. Though a decade ago China was known mostly for manufacturing low-value, labor-intensive goods, in the past ten years, it's become a leading producer of low-end electronics, and has begun to develop domestic automobile, telecommunications and white goods firms. One Chinese white goods company, Haier, has even opened factories in the United States.In China itself, the situation is more complex. China may be an increasingly powerful competitor for U.S. firms, and in many respects, Shanghai looks like a modern equivalent of any U.S. capital. At ubertrendy coffee houses around Shanghai, smartly dressed young men and women chew over business on their trilling mobile phones. The city's high-rise skyline is dotted with cranes and construction equipment, and in brokerage houses near the Bund, Shanghai's waterfront, investors study market tickers intensely.But appearances can be deceiving. Despite the First World veneer of Shanghai, most Chinese companies remain far behind the United States in terms of application of technology and in overall productivity. What's more, many Chinese entrepreneurs remain stifled by a bewildering and often corrupt legal system, a bureaucracy still staffed by Communist officials with little knowledge of market economics, poor physical infrastructure and other major problems. Because of these obstacles, in many sectors, China is still years from competing with U.S. firms making expensive, higher-value goods. Most of what China does well is produce low-value items that aren't economically feasible to make in America anyway, since these lower-wage jobs left America decades ago anyway.U.S. businesses often complain about the health care, safety and pension regulations they have to deal with, but red tape in the United States pales in comparison to Chinese entrepreneurs' hassles. Howard Li, co-founder of Newtone, a Shanghai-based telecommunications company, says his company has to focus much of its energy on courting government officials, since the government in China essentially retains a monopoly over telecoms.Meanwhile, Chinese businesspeople in other sectors say that because Communist Party officials still have so much leverage over where companies can incorporate and who they can do businesswith, they often spend large sums of money feting Party leaders at lavish dinners and even take on excess workers who have ties to the Party. Worse, many small businesspeople are unable to obtain loans from banks when they're in direct competition with larger companies that are still linked to the state and, by extension, to the Communist Party. Jun Zhao, the Beijing representative for ChinaVest, a venture capital firm focusing on China, says Chinese entrepreneurs turn to VCs precisely because it is so hard for them to get a loan.Chinese entrepreneurs also don't have any semblance of a legal system to support them. One lawyer who worked in Shanghai for nearly two decades says that, despite laws passed in recent years designed to modernize the judiciary, most cases are still adjudicated in back rooms by Party leaders. "One case I had, there was a three-judge panel that was supposed to decide it. One of the judges read the newspaper throughout the case and never even looked at the lawyers during the trial," he says. "Later I found out that those judges merely wrote up a summary of the case, gave it to a Party official, and the official made the decision."Meanwhile, in the past three months, a series of successful Chinese entrepreneurs, from agriculture businessman Sun Dawu to flower magnate Yang Bin, have been arrested by the police, often for crimes that the government hasn't clearly defined. Some Chinese businesspeople say that the entrepreneurs were arrested merely because they challenged established businesses with Party links. "Yang Bin didn't do anything that other businesspeople don't do," says one Chinese academic familiar with his case.Partly because of the lack of a functioning legal system, intellectual property piracy continues to be an enormous problem for Chinese entrepreneurs. Though the Beijing government has pledged to crack down on piracy, copies of the latest Hollywood movies, Microsoft software and hottest video games are widely available in Shanghai street markets.And even those Chinese entrepreneurs who do successfully wade through the red tape, prevent their goods from being pirated, avoid being arrested, handle infrastructure problems, cater to Party officials and get funding still may not match U.S. competitors. Indeed, several experts on Chinese business say China still doesn't have many business leaders who understand how to run andmarket a company effectively.Given all these problems, there are actually few Chinese companies in anything other than low-end industries that are truly prepared to challenge American firms. Despite the influx of foreign capital into China, which mostly goes only into a few sectors located near Shanghai and Hong Kong, Chinese businesses' rankings of the World Competitiveness Scoreboard, a global rank of business productivity, has actually fallen in the past five years.But what does the situation in China mean for U.S. entrepreneurs? First, it means that U.S. small businesses can still make up for the advantages China enjoys in cheaper labor and lower worker benefits. In fact, Chinese high-tech companies still spend less than one-twentieth as much on research as their American counterparts, and the Chinese education system's rigid curricula still does not encourage ground-breaking thinkers with new ideas. Not surprisingly, the few Chinese companies that have tried to expand outside their home market have yet to prove breakthrough successes. Haier, the most successful, remains a minor player in America.To make up for China's advantages, U.S. entrepreneurs will have to invest more heavily in research and development. One U.S. executive of a small high-tech company that does business in both China and the U.S. says that his company is able to maintain its central office in the United States by concentrating the highest-value research in America. Several leading textile companies in South Carolina and North Carolina have revived their fortunes by going into industrial textiles and the high-end textiles used in medicine, both of which require considerable research and development to perfect. Similarly, savvy small American manufacturers have been able to remain competitive by exiting low-value fields like basic machine tooling and moving into specialty manufacturing.What's more, China's continued weaknesses in high-value products and in marketing mean that U.S. entrepreneurs willing to plunge into China will have a window of opportunity to sell their high-value goods and services in China, before Chinese companies become savvy marketers. In fact, U.S. companies making high-tech products in a range of industries have made enormous profits in China selling cutting-edge machine tools, hospital equipment and wireless technology. "Ifyou look around at what technology Chinese executives use, even executives of high-tech companies, they're using Nokia phones, Dell computers," says one Chinese-American executive based in Beijing. "They know foreign higher-end things are better quality."And American entrepreneurs in the retail and services sectors, which have been hit hard by the slowdown in the US economy, have a huge opportunity in China. As Mark Clifford, Hong Kong bureau chief for Business Week, has noted, Hong Kong has managed to survive even as nearly all its manufacturing jobs have migrated to China, because it's become the most service-centered economy in the world, with nearly 85 percent of its gross domestic product coming from services. Similarly small U.S. firms in several key white-collar services fields--for example, shipping, business consulting, advertising and architecture, for example--have already made headway into China, becoming major players on the Mainland and, by marketing their foreign expertise, already gotten a leg up on potential Chinese competitors.。

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Unit 11. A: We are thinking of placing an order for Chinese tea from your company.B: Which would you prefer, black tea or green tea?A: Both are very popular in my country. Could I have a look at your samples and taste them?B: Sure. This is Oolong Tea from Fujian and Longjing Tea from Xihu…A: They are very good in color and flavor. No wonder so many people enjoy your tea. Could you give me some indication of your price?B: Here is our price list. All the prices on the list are subject to our final confirmation.2. A: Good morning, sir.B: Good morning. I’ve seen your catalogue and I’m interested in your Flying Pigeon Bicycle. I think this type of bicycle will have a ready market in Canada. This is a list of my requirements. Could you quote us your lowest price CIF Vancouver?A: We generally quote on an FOB basis. Just a moment, I’ll work it out for you.3. A: Hello!B: Hello! I’ve seen your catalogue and I’m interested in theseproducts.A: You chose well. These products are selling well in your neighboring countries. I believe they will have a ready market at your end.B: Could I have a look at your samples?A: Sure. Here you are.B: Your products are very good. I’m considering placing an order as long as your terms and conditions are acceptable.A: Here is our price list. These products are in great demand at present. So place your order early if at all possible.Unit 21. A: Here is our offer for 1000 cases of jasmine tea.B: Well, your price is too high. It’ll be difficult for us to make any sales.A: You must be aware that the price of jasmine tea has been increasing.B: But Vietnamese suppliers give a lower price than yours. A: Every one in the trade knows that Chinese jasmine tea is far more superior.B: I don’t deny the quality of your jasmine tea. Butcompetition is keen. Many suppliers are in fact cutting their prices to try to attract more customers and get a larger market share.A: So far, our product can handle the competition well. We’ve had many orders and more are coming. It just shows that our product is competitive and our price is attractive.2. A: Here is our price list. All the prices are subject to our final confirmation.B: By the way, do you allow any commission?A: Well, our prices are quoted on an FOB net basis. As a rule, we don’t allow any commission.B: But you know, we’re a commissioned agent. We do business on a commission basis. Commission transactions will surely help to push the sales of your products.A: Yet your order is really not large enough.B: What quantity would you consider to be a large order?A: USD 500 000 or above.B: W ow, really substantial. Well, My Chen, this is our first transaction. Can you be more flexible and offer us more favorable terms? It might be possible for us to establish a long-term relationship.A: OK. We would grant you a 3% commission if you place an order of USD 400 000.B: W e appreciate your concession very much. However, we can usually get a 5% commission from our European suppliers.A: Mr. Green, our price itself is already favorable. It’s for our long-term business relationship that we make this exception. This is the best we can do.B: All right, we’ll have to accept it.3. A: Mr. Wright, here is our offer for 5000 metric tons of GradeA red beans, USD175 per metric ton, CIFC5% Rotterdam.B: Your price is on the high side, Mr. Zhang. It’s impossible for us to conclude any transactions at this price.A: I don’t know why you think so. Frankly speaking, we wouldn’t quote you such a low price if you were not our regular customer. I bet you cannot get such a favorable price from other suppliers.B: W e got an offer from a Thailand supplier yesterday. Their price is 3% lower.A: You must take the quality of the red beans into consideration. Every one in this trade is well aware that Chinese Grade A red beans is of superior quality. So the price of Grade A commodities of course must be higher than those of inferiorquality. Besides, there is a strong demand for Grade A red beans.A lot of orders are pouring in from all over the world. Most of the importers think that our offer is reasonable. I believe you’ll make a profit buying at this price.4. A: Your price is 5% higher than that of the last transaction. B: You know production cost has increased a great deal recently. We also need to consider upward trends when we fix the price. A: But it will be very difficult for us to persuade our clients to buy at such a price. You’ll have to reduce your price by at least 10%.B: Your counter-offer is far beyond my reach. We can’t stand such a big cut.A: We make this counter-offer based on the offers from other suppliers. We made enquiries to several suppliers at the same time and found that your price is higher than the other suppliers. B: Could we just put this problem aside? Could you give me an idea of the size of your order first?A: It will largely depend on the price you offer. If you could make a 10% reduction, we would place an immediate order of 100 000 pieces.B: All right. Shall we move together? We’ll reduce the price by 7% on the condition that you increase your order to 200 000pieces. This is our rock bottom price.A: Ok. Let’s call it a deal.Unit 31.A: We’ve received your enquiry, Mr. Smith. But we are sorryto tell you that the goods you asked about are out of stock.You’ll have to wait for two months.B: Two months is far too long. Our customers need the goods urgently.A: There is nothing we can do. Our products have been well received due to their high quality and reasonable prices. So demands often exceed supplies. Though we have tried to speed up production, we still cannot meet the increasing demand. So I’d like to recommend to you the HRF-279.B: Our clients are familiar with GBS-112, but not HRF-279. How do I know that it will sell well in our market?A: Don’t worry. The HRF-279 has been selling well in Europe and in Southeast Asian countries in recent years.I’m sure it will have a ready market at your end.B: I hope so.2.(On the phone)A: We have received your sample and are very satisfied with it. We plan to place a trial order for 5000 sets. The order form will reach you tomorrow.B: We’re glad to accept your order. May I remind you that the sample should be added as part of the first shipment?A: No problem. Whenever we place an order, we always ask for a sale by sample agreement, so we can be sure of the quality of the product.B: Don’t worry. Our products are always as good as the samples we send.A: Great. If they sell well I our market, I can promise you that substantial orders will follow.3.A: Hi! Long time, no see. How is business?B: Not bad. How is everything?A: It’s the off-season now, since spring festival has just passed. I found that your sales of bicycles have been falling off lately, haven’t they?B: That’s because we have switched to automobile accessories. A: Are you still handling bicycles?B: I am, but not on a large scale. Are you thinking of placing an order for some bicycles?A: I’m considering placing an order for 50 000 units if your price is fair.UNIT 41.A: When shall we open the L/C?B: The L/C must reach us one month before shipment. Since the goods are supplied from stock, you’d better open the L/C as soon as possible, otherwise it may delay the shipment.A: shipment, it’ll tie up our money. W ould 15 days do?B: I’m afraid not. It’ll take us a lot of time to get the goods ready and book shipping space. You can’t expect us to make delivery within 15 days.A: When are you going to ship the goods?B: The goods will be ready at the end of January. So if the L/Cwould reach us by January 1, we could deliver the goods in early February.A: Do you have any stipulations on the validity of the L/C?B: W e generally require the L/C to remain valid until the fifteenth day after shipment.A: Can we use Citibank as our opening bank?B: No problem at all.2.A: Mr. Smith, I’m Chen Qiang of the Guangdong Silk Import& Export Corporation. I’d like to talk to you regarding your order No.123-456.B: Is there anything wrong?A: Well, shipping space is all booked up. I’m afraid we can’t deliver the goods on time. Could you extend the L/C until the end of this month?B: No problem, but please try your best to solve the problem. The goods are seasonal commodities; we’ll have to meet the Christmas selling season.A: We’ll try our best to ensure delivery in Mid-October.B: Thank you very much.A: That’s all right.3.A:S O far we have already settled the problems of price,quality and quantity. Now what about the terms of payment? B: We only accept payment by irrevocable letter of credit payable against shipping documents.A: Could you be more flexible and accept D/A OR D/P?B: I’m afraid not.A: Frankly speaking, we have overstocked some other goods, and our floating funds are insufficient. It’ll tie up our money to open an L/C.B: I quite understand your position. But the problem is that the world economic situation is going downward and the financial market is fluctuating. We have to do business on an L/C basis so as to guarantee payment.A: Then could you accept 50% payment by L/C and the balance by D/P?B: Sorry, we are not in a position to do that, yet we could offer you more favorable terms of delivery instead.UNIT 51. A: The safety of packing is something we always pay a lot of attention to. Especially for fragile commodities, we’ve got to be extra careful. Otherwise, if something unexpected happened, we’d be responsible and it would cause you a lot ofinconvenience, too.B: You’re right. But wouldn’t it be safer to use wooden cases? A: Surely we can if you want us to, but the charge would be much higher.B: Then, let’s keep using cartons.A: Sure, no problem. Cartons are good enough for goods like this. You don’t have to worry about it.2. A: I’m so glad that we have the chance to do business together.B: Me, too.A: I made this special trip here this time hoping to have a look at the packing of our products because in the last shipment we received, there were a few items damaged by dampness.B: I’m sorry for that. But we have taken care of it and improved the packing.A: Could you be more specific?B: Although we are still using cartons, we have taken measures to prevent them from dampness. We have lined with with plastic sheets on the inside. In addition, we’ve put a “Keep Dry”sign on the outside.A: That sounds good.A: Do you mind if I give you a little suggestion about the inner packing of the products?B: Not at all. Go ahead.A: Packing affects the reputation of the products, and one important function of packing is to stimulate people’s desire to buy. In addition, packing should give the buyer an idea of what is packed inside. Your products are good, but your packing doesn’t look attractive enough to the buyer.B: Thank you very much. That’s a good suggestion and it happens to coincide with our own. We have just improved our packing.A: Great! W ould you let me have a look?B: Sure thing. Let’s go to the sample room.UNIT 61.The shipping facilities at this port have been much improved.There won’t be any trouble.2.The lengths of our containers range from 10 to 40 feet. Theycan take loads from 2 to 16 tons respectively.3.It is essential to choose the right means of transportation.4.Tankers are usually oil carriers, and are like bulk carrierswhich transport bulk consignments such as grain, wheat and ores.5.As your order is a large one, we are not in a position to bookenough shipping space, so we hope you will agree to partial shipment.6.Can we get our bill of lading now?7.Please fill out the Export Cargo Packing Instructions and theExport Cargo Packing Declaration here.8.When the goods are received on the dock, you will get a dockreceipt. Once the goods are on board the ship, you will get a mate’s receipt. And if the goods are taken on board in good condition, bills will be marked “clean”, otherwise, “dirty” or “claused”.9.We have various shipping facilities that can meet differentrequirements. What’s the weight and length of your consignment?10.W e advise the consignment be sent by express trains toensure prompt delivery.11.A: Hello, this is Tom Smith from ABC company. I’d like tohave a word with Mr. Lin Ming.B: Good morning, Mr. Smith. This is Lin Ming. Speaking,please.A: Well, I’d like to know when can you ship the goods?B: In February, I think.A: That’s too late, is there any possibility for you to advance the shipment to December?B: I’m afraid not, Mr. Smith. You know, there are only two direct steamers sailing for your port, and the shipping is booked up from now to the end of January.A: Oh, that’s too bad. We are in urgent need of the goods, you know. February is the selling season for this commodity. In order to meet the season, we hope you can deliver the goods before the end of December.B: Is there any chance of transshipment being allowed?A: Well, transshipment will prolong the delivery and is likely to cause damage. So, we still hope a direct shipment could be arranged.B: The trouble is that it is impossible to book shipping space. I’m afraid we can do nothing.A: Then, when is the earliest time we can expect shipment? B: The beginning of February, I’m afraid. But I’ll keep trying. We will keep contacting the shipping company. As soon asshipping space is available, we’ll let you know immediately. A: Thank you. Then, I won’t hold you up. Good-bye.B: Good-bye.UNIT 71.The purpose of insurance is to guarantee the safety ofgoods and to protect the interest of the insured.2.Total loss only (TLO) refers to the total loss of theconsignment of goods in transit because of natural disaster or accidents.3.With Particular Average (WPA) not only covers total lossunder the terms of TLO, but also covers partial loss. 4.According to international trade conventions, the buyer isresponsible for premiums for additional coverage / extraneous risks.5.As a rule, we don’t cover them unless you want to.6.Generally speaking, the buyer buys the additionalcoverage for extraneous risks only when he feels it necessary.7.The insurance is valid for only 60 days after the insuredgoods are unloaded at the final port of loading / discharge.8.An insurance claim must be made within nine monthsafter the goods are unloaded at the final port of loading / discharge.9.Since our price is based on CFR, you’ll take care of theinsurance yourself.10.Under the terms of FOB, the buyer buys the insurance onthe goods; or this can be done by an authorized seller. 11.Is insurance included in this price? / Does this priceinclude the insurance?12.Before we decide on the price, we would like to knowwhat kind of insurance you are going to buy.13.Our insurance coverage is for 110% of the invoice valueup to the port of destination.14.As you might know, China Commodity Inspection Bureauenjoys an international reputation for impartiality.15.All kinds of insurance can be provided by the People’sInsurance Company of China.Unit 81.A: The goods were in perfect condition when they lefthere.B: According to our survey report, the damage was caused by poor packing.2.A: Please look into the matter and have the case settledimmediately.B: We’ll get in touch with the shipping company and see what can be done.3.A: We have to file a claim against you for USD10,000. B: W e’ll certainly entertain a claim if it is supported by adequate documents.4.A: The goods you sent us are below our usual standard.B: Our products are up to the international standard. 5.A: The goods we received last month are inferior inquality to those you delivered in the past.B: I’m sorry that the quality of our goods did not turn out to be satisfactory.6.A: We are glad to have settled the claim in such a friendlyway and appreciate your kind assistanceB: I do hope this minor incident will not affect our future business.7.A: The quality of this lot of goods is so far below thestandard that we cannot use them for our purpose.B: This comes as a complete surprise. We have never had a complaint of this kind.8.A: Our analysis was made on the retained samples.B: W ell, I’m afraid we’ll have to have the retained samples re-checked before we settle it.9.A: Since we concluded the business on a CIF basis, I haveto file a claim with you for the losses.B: I’m sorry that we cannot accept your claim, as the loss is beyond your insurance coverage.10.A: Here’s the inspection report made by the HealthOfficers in London.B: This is a really unfortunate accident. But, all our goods had been certified as good in quality and well-packed.。

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