英文案例分析
案例分析 英文
案例分析英文Case Study: Analysis of the Impact of Social Media on Consumer Behavior。
Introduction。
In recent years, the rise of social media platforms has significantly transformed the way consumers interact with brands, make purchasing decisions, and engage with products and services. This case study aims to analyze the impact of social media on consumer behavior, exploring how social media influences consumer attitudes, perceptions, and purchasing habits.Impact on Consumer Attitudes。
Social media has a profound impact on shaping consumer attitudes towards brands and products. With the ability to share experiences, opinions, and reviews, consumers are heavily influenced by the feedback and recommendations of their peers on social media platforms. Positive endorsements from friends and influencers can significantly enhance consumer attitudes towards a particular brand, while negative comments and reviews can deter potential customers from making a purchase. As a result, brands must actively monitor and engage with social media to shape and influence consumer attitudes in their favor.In addition, social media provides consumers with a platform to express their opinions and concerns directly to brands. This direct interaction can have a powerful impact on consumer attitudes, as it allows for a sense of transparency and authenticity in brand-consumer relationships. Brands that are responsive and attentive to consumer feedback on social media can effectively build trust and loyalty among their customer base.Impact on Consumer Perceptions。
英语教学案例分析【优秀14篇】
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法律英语英文案例分析(3篇)
第1篇IntroductionThe case of Johnson v. Smith is a landmark decision in the field of contract law, particularly focusing on the interpretation of written contracts and the principles of consideration. This analysis will delve into the facts of the case, the arguments presented by both parties, the court's reasoning, and the broader implications of the decision.Facts of the CaseThe case of Johnson v. Smith revolves around a contract between two individuals, John Johnson and Mark Smith. Johnson, a well-known contractor, agreed to undertake the construction of a residential property for Smith, a real estate developer. The contract was a detailed written agreement, outlining the scope of work, the timeline, and the payment terms.The contract stipulated that Johnson would complete the construction within six months from the date of the contract, with payments to be made in installments upon the completion of specific milestones. However, after three months, Johnson encountered unforeseen delays due to issues with the foundation of the property. Despite several attempts to renegotiate the terms with Smith, Johnson was unable to secureadditional time or funds.Johnson, unable to meet the contractual obligations, decided toterminate the contract. He notified Smith of his intention to cease work and demanded payment for the work completed up to that point. Smith, however, refused to pay, arguing that Johnson had breached the contract by failing to complete the work within the stipulated time frame.Arguments PresentedJohnson's Legal Argument:1. Force Majeure: Johnson argued that the unforeseen delays were due toa force majeure event, which excused him from fulfilling his contractual obligations. He cited the unforeseen foundation issues as an example ofan event beyond his control that prevented him from completing the work on time.2. Modification of Contract: Johnson claimed that he and Smith had verbally agreed to modify the contract to extend the completion date. He provided evidence of several conversations between the two parties, which he argued demonstrated an intention to alter the original terms.Smith's Legal Argument:1. Breach of Contract: Smith contended that Johnson's failure to complete the work on time was a clear breach of the contract. He argued that the contract was a legally binding agreement and that Johnson was obligated to complete the work within the specified timeframe.2. No Modification of Contract: Smith denied the existence of any verbal agreement to modify the contract. He argued that any such modification would require a written document to be legally binding.Court's ReasoningThe court, after hearing both parties' arguments and examining the evidence presented, ruled in favor of Smith. The court's reasoning can be summarized as follows:1. Force Majeure: The court found that while unforeseen delays may indeed be grounds for excusing performance under certain circumstances, the evidence presented by Johnson did not establish that the foundation issues were a force majeure event. The court emphasized that such events must be beyond the reasonable control of the contractor and must prevent the contractor from fulfilling their obligations.2. Modification of Contract: The court ruled that the evidence of verbal agreements between Johnson and Smith was insufficient to prove a modification of the contract. The court emphasized that modifications to written contracts should be in writing and signed by both parties to be legally binding.Broader ImplicationsThe decision in Johnson v. Smith has several broader implications for contract law:1. Interpretation of Written Contracts: The case underscores the importance of interpreting written contracts strictly according to their terms. Parties should carefully review and understand the terms of their agreements before entering into them.2. Consideration: The court's decision highlights the principle of consideration, which is a fundamental requirement for a contract to be legally binding. Both parties must provide something of value (consideration) in exchange for the promises made in the contract.3. Modification of Contracts: The case serves as a cautionary tale for parties attempting to modify contracts. Any modification should be in writing and signed by all parties involved to avoid disputes over the terms of the agreement.ConclusionThe case of Johnson v. Smith is a compelling example of the complexities involved in contract law, particularly in the interpretation of written contracts and the principles of consideration. The court's decision serves as a valuable precedent for future cases and underscores the importance of careful contract drafting and adherence to contractual obligations.第2篇IntroductionThis legal English case analysis focuses on the United States v. John Doe, a landmark case that revolves around the interpretation of the Computer Fraud and Abuse Act (CFAA). The case highlights the complexities surrounding the definition of "authorized access" and its implications for individuals accused of unauthorized computer access. The analysis will delve into the facts of the case, the legal arguments presented, the court's decision, and the broader implications of the ruling.Facts of the CaseJohn Doe, an employee of XYZ Corporation, was charged with violating the Computer Fraud and Abuse Act (CFAA) after he accessed the company's computer system to retrieve personal information about his colleagues. Doe had been terminated from his employment and, feeling aggrieved, sought to retaliate against the company by leaking sensitive information to the media. Doe argued that he had authorized access to the company's computer system, as he was an employee at the time of the alleged offense.Legal ArgumentsThe prosecution argued that Doe's access to the company's computer system was unauthorized, as he had exceeded the scope of his employment by accessing information that was not necessary for his job. The prosecution cited the CFAA, which defines "unauthorized access" as "access to a computer without authorization or exceeding authorized access."Doe, on the other hand, contended that his access was authorized, as he was an employee at the time of the offense. He argued that the term "authorized access" should be interpreted broadly to include any access that is not prohibited by the company's computer usage policy.Court's DecisionThe district court ruled in favor of Doe, finding that his access to the company's computer system was authorized. The court interpreted the term "authorized access" narrowly, holding that it did not encompass access that was merely beyond the scope of the employee's job responsibilities. The court further stated that the CFAA was not intended to criminalize all unauthorized computer access but rather to target those who exceeded their authorized access or accessed computers without authorization.On appeal, the United States Court of Appeals for the Ninth Circuit reversed the district court's decision, finding that Doe's access was indeed unauthorized. The appeals court held that the term "authorized access" should be interpreted broadly, encompassing any access that isnot explicitly permitted by the company's computer usage policy. The court reasoned that the CFAA was designed to protect computer systems from unauthorized access and that the term "authorized access" should be given a broad construction to achieve this purpose.AnalysisThe United States v. John Doe case presents a critical issue in the realm of computer fraud and abuse law: the interpretation of the term "authorized access." The case highlights the complexities surrounding this issue and the differing interpretations that can arise from it.1. Interpretation of "Authorized Access"The district court's narrow interpretation of "authorized access" was based on the principle that an employee's access is only authorized ifit falls within the scope of his or her job responsibilities. This interpretation, however, could have unintended consequences, as it could make it difficult to prosecute individuals who exceed the scope of their employment in accessing computer systems.In contrast, the appeals court's broad interpretation of "authorized access" aligns with the purpose of the CFAA, which is to protect computer systems from unauthorized access. This interpretation allowsfor a more flexible approach to determining whether an individual has exceeded their authorized access, thereby ensuring that the CFAA is effective in deterring computer fraud and abuse.2. Implications for EmployersThe case has significant implications for employers, particularly in terms of developing and enforcing computer usage policies. Employers must ensure that their policies clearly define what constitutes authorized access and that employees are aware of these policies. Employers should also consider implementing regular training sessions to educate employees on the importance of adhering to computer usage policies and the potential consequences of unauthorized access.3. Broader ImplicationsThe United States v. John Doe case has broader implications for thelegal landscape surrounding computer fraud and abuse. The decision has been influential in shaping the interpretation of the CFAA and has been cited in numerous subsequent cases. The case also highlights the needfor ongoing dialogue and debate regarding the proper balance between protecting computer systems and ensuring that individuals' rights are not unduly infringed upon.ConclusionThe United States v. John Doe case is a significant legal precedent that addresses the interpretation of the term "authorized access" under the Computer Fraud and Abuse Act. The case highlights the complexities surrounding this issue and the differing interpretations that can arise from it. While the appeals court's broad interpretation of "authorized access" aligns with the purpose of the CFAA, the case also underscores the need for clear and comprehensive computer usage policies, as well as ongoing dialogue regarding the appropriate balance between protecting computer systems and safeguarding individual rights.第3篇Introduction:The following case analysis is focused on the legal dispute between Jane Doe, a plaintiff, and XYZ Corporation, the defendant. The case revolves around a breach of contract and negligence claims. The analysis will provide an overview of the facts, legal issues, and the court's decision.Facts of the Case:Jane Doe, a 32-year-old woman, was employed by XYZ Corporation as a sales representative. Jane was required to travel extensively for work, which often involved long hours and demanding schedules. During her employment, Jane was given a verbal agreement by her supervisor, John Smith, that she would receive a bonus of $10,000 at the end of the year if she met certain sales targets.Jane diligently worked towards achieving the sales targets set by the company. She spent countless hours attending meetings, contacting clients, and closing deals. By the end of the year, Jane successfully exceeded the sales targets set by XYZ Corporation. However, when the bonus was due, Jane was informed that her bonus would not be paid due to a change in company policy.Jane was shocked and disappointed by the company's decision. She felt that she had fulfilled her end of the verbal agreement and that the company was breaching its obligations. Additionally, Jane claimed that her supervisor, John Smith, had assured her that she would receive the bonus, which she believed to be a representation made by the company.Jane filed a lawsuit against XYZ Corporation, alleging breach of contract and negligence. She sought damages for the unpaid bonus and for emotional distress caused by the company's actions.Legal Issues:1. Breach of Contract:Jane's primary claim was that XYZ Corporation breached its verbal agreement to pay her the bonus. To establish a breach of contract, Jane had to prove the following elements:a. Existence of a contract: Jane had to show that there was a valid contract between her and XYZ Corporation. In this case, the existence of a verbal agreement was in question.b. Breach of the contract: Jane had to prove that XYZ Corporation failed to perform its obligations under the contract. This involved demonstrating that she met the sales targets and that the company failed to pay the bonus.c. Damages: Jane had to establish that she suffered damages as a result of the breach. This included the monetary value of the unpaid bonus and any emotional distress caused by the company's actions.2. Negligence:Jane also claimed that XYZ Corporation was negligent in failing to pay the bonus. To prove negligence, Jane had to prove the following elements:a. Duty of care: XYZ Corporation had a duty to act with reasonable care towards Jane.b. Breach of duty: XYZ Corporation breached its duty of care by failing to pay the bonus.c. Causation: Jane had to prove that the company's breach of duty caused her damages.d. Damages: Jane had to establish that she suffered damages as a result of the company's negligence.Court's Decision:The court heard both parties' arguments and considered the evidence presented. After careful consideration, the court ruled in favor of Jane Doe on both her breach of contract and negligence claims.Regarding the breach of contract claim, the court held that a verbal agreement between Jane and her supervisor, John Smith, was sufficient to create a binding contract. The court further ruled that XYZ Corporation breached its obligations under the contract by failing to pay the bonus despite Jane meeting the sales targets.In the negligence claim, the court found that XYZ Corporation owed Jane a duty of care and breached that duty by failing to pay the bonus. The court also concluded that the company's breach of duty caused Jane emotional distress, which entitled her to damages.Conclusion:The case of Jane Doe v. XYZ Corporation serves as an important reminder of the enforceability of verbal agreements and the duty of care owed by employers to their employees. In this case, the court recognized the validity of a verbal agreement and held XYZ Corporation liable for breaching its obligations. The decision highlights the importance ofclear communication and adherence to contractual agreements in the workplace.。
小学英语教学案例分析(共5篇)
小学英语教学案例分析（共5篇）第一篇：小学英语教学案例分析小学英语教学案例分析——《Animals》教材分析：本节课——《Animals》，是小学四年级的一堂英语课。
本节课所需课时为 1 课时，40 分钟；主要的学习内容就是课文中有关动物的单词和对话句型。
由于本课通过图片进行教学，为学生提供了比课本更生动更真实更丰富的资源，更容易引起学生的兴趣，也更容易激发与培养学生的想象力，使学生可以进行创新思维，打破传统教学的束缚，培养学生自主学习、自我创新的精神。
教学目标：培养学习英语的兴趣和运用语言的能力、学会有关动物的单词和句型、能用英语口语表达和表演小动物、从学习中体会保护动物、保护环境的人文精神。
学习者特征：学生对爱护动物保护环境这个主题很感兴趣，比较活跃。
教学过程：（1）教学策略：创设情境，在本课开始时设有角色扮演，在本课结束时设计了一个“动物模仿秀”来画龙点睛。
提出问题，提供大量的资源，指导学生自主学习，培养学生创新思维。
在最后的动物模范秀中，把全班分成六小组，创设协作学习的情境，让每组派一个学生扮演一种动物并用英语介绍自己。
（2）学生活动：课上积极参与回答问题、参与游戏等活动。
案例反思：小学生所学的英语材料一般比较简短、形式单一。
这要求我们在备课时尽可能地把这些语言材料放入各种能听、能看、能触摸的情景中去，使学生觉得一节英语课上学到的不仅有少量单词或一小段对话，还有一些能在许多场合用得上的富有生气的语言材料。
而这节课一开始就能给学生提供这样一个真实的语言情景，学生都能尝试着用英语表达自己的意愿，从而较好的掌握了这一句型。
在课堂上，教师对学生的学习结果随时给出评价反馈和指导。
课结束后，学生发表自己关于动物的问题和想法，教师给予解答、评价和定期总结。
本节课对学生表现的评价有以下几个方面：用英语回答问题、猜动物的英文名、上网找动物资料、制作电子贺卡、发送电子邮件、网上讨论区中发表的观点、与他人合作扮演某一种动物，表演时用英语对话.Internet 学习环境在英语口语教学中的应用的教学模式由六部分组成：眼观情境，自我练说，耳听他说，协作合说，互相评说、迁移练说。
市场营销案例分析英文
Case One：Xiangjiang Wildlife Park1 Company IntroductionXiangjiang Wildlife Park, l ocated i n Guangzhou Province, is a comprehensiveproject for the development of the tourism resources i n Pearl R iver D elta andpromotion of the environmental protection and investment. It combines animal and plant protection, researching, culture, tourism, science education as a whole.1.1 Company Values:Adopt a customer-oriented mentality when providing serviceTreat everyone sincerely and passionatelyKeep moving in harmoniousEnjoy happiness together2 BackgroundXiangjiang Wildlife Park officially opened to the public when the Asian financia had given a negative effect on China economy. The market of tourism i s n otcrisisoptimistic during that time. However, in the first year it opened the park has creat several miracles in tourism industry:Host more than 80000 tourists on the first day it opened, serve 30000 students on a spring trip and firstlyachieve h ighest record o f hosting m ore than 3000000tourists by the first year it opened. The reason why Xiangjiang Wildlife Park can makMarketingsuch a big s uccess is t hat t he park has implemented proper “IntegratedCommunications”.Integrated Marketing C ommunications is t he concept under which a companyintegrates and coordinates its many communications channels t o delivercarefullyclear, consistent and compelling message about organization and itsproducts.(Kotleret al.1999)3 The actions taken by Xiangjiang Wildlife Parkts“wild & interesting” scenery spo3.1Establishscenery spots which are much different from Establish “wild & interesting”others according to tourists’ mentality—seeking new, strange, special and interesting things.(1) Construct with high start and high standard. The park specialize on massive crocodile breeding and watching and characterize with large amount of free-roaming animals features, meanwhile combining with a variety of animal shows and unique flavor and style of food.the slogan "return t o nature". The park replace t he traditional(2)Highlighttrench heavy iron cage with glass a nd ditch i n order to minimize the distancebetween human and animal, man and nature.(3)Pay attention to environmental landscape. Build natural landscape perfectly combined with animals and plants.mode and make full use of(4)Break the traditionalmonotony zoo exhibitionmodern tourist attractions’ service and entertainment functions. The park sets upas well a s the world's largest Crocodileparrot, elephant, beast performance field,show field.(5)Follow the consumer-oriented rules, respect t he consumer's e xpected costand consumption habits, always pay attention to reach effective communicationprinciple with consumers and develop the park according to consumers’ needs.Thecompany into t he park. W ith the help ofpark employed professionaladvertisingprofessional assistance, the Marketing Department and Public Relations Department has done lots of market investigation and environmental design, and planned severalwhich has brought positiveintegrated marketing communication activitiessensational effects.3.2 Start from the environmentAccording to the idea "what consumers want, what we offer" ,the park try theirbest to meet consumers requirements. Because the wildlife park is not the place only for people to watch rare animals, but also the place which allow people to relax and entertainment. Walking into t he park, y ou can not only watch a variety of rareanimals, but also can see the flowers g arden, f ruit decorated branches, m elonssprings forest, vegetation and trees. Allwaterside p avilions,hanging scaffolding,these elegant s cenery m ake urban people who have lived in reinforced concreteconstruction for a long time really appreciate the nature of the "Wild & Interesting On the basis of the modern entertainment and services, the park give full play to thThere are fiveanimal p erformances forattractions:function of the modern touristvisitors taking turns every day, parrots, elephants, wild beasts, tigers and crocodi which make the tourists open their eyes. As a result of that, the park get one more function of a circus. Meanwhile there are also many styles of fast food restaurants, food street, a dessert gallery, as well as the China's only crocodile restaurant.3.3 Focus on white tigerSeveral m arketing studies s how that locking the focus can lead to higheradvertising effectiveness. So the park come up with the marketing idea "just say one thing". As a result of that, the park chose the sacred, powerful and rare white tige its image spokesman. The tiger-related activities have always attracted large amount of attention and aroused media’s coverage. Moreover the white tiger troupe fromthe United States makes the park even crowded of tourists. White Tiger image has left a deep impact on people. People will think of the XiangJiang Wildlife Park whe talking about the white tiger. The park tickets and the largest outdoor post billbo among province both use the white tiger as main character.3.4 Draw support from media to do public relationshipThe park The park is g ood at capturing "golden opportunity" of advertising.carefully planned a series of public relations activities which attracted intense pu attention and active participation In this way it can get help from the mass media t play a strong i nfluence on public opinion. When the park opened, the Miss Chinacampaign was underway. The TV show is r ecorded i n the park, i n which the MissThe audience are deeplyChina performed with several a nimals in the wildlife.impressed by the beautiful natural scenery i n the park. A nd thus the XiangjiangWildlife Park has become an overnight success.eyes" drawing contest and In addition, "the animal world in children’sDay, made aChildren'sphotography c ontest, held by the park on t he Internationalis h ighly acclaimed b y theperfect combination o f art a nd education. The activitymass media and people can not help focusing on the Xiangjiang Wildlife Park.3.5 Actively participate in public benefit activities to promote the image of the parXiangjiang Wildlife Park has always stressed on financing and organizing various since i t o pened. The park has implemented the free t icketsocial welfare a ctivitiespolicy for the elderly, young children and people with disabilities into the park. Sofree o fthere have been over 300000 people who have enjoyed entering the parkalsocharge, a nd the number of teenagers w ho enter the park with half-priceexceeded 200 000.research, culture, science In addition, the park focused o n animal protection,and education p rograms, f or w hich the park equipped with a number of scientificand technical researchers and also invited foreign and domestic experts to come towho come to visit thethe park giving people lectures.As a result of that, touristsbalance a nd think m ore of our survivalpark can learn m ore about the ecologicalenvironment. Xiangjiang Wildlife Park start to establish their own long-term image a a high scale o f level and win consumers’ heart b y focusing on the public benefitactivities.4 Analysis and conclusionThese are the values that guide our business, our product development, and our brand. T hey're what we look for i n every employee. As our company continues toevolve and grow, these five values remain constant.that the park stressed on as well as insisted The key of the park’s success lies inon its company value and achieved efficient integrated communication.The company values serve as a compass for our actions and describe how we behave. They guide the way we work with our business p artners, within ourcommunities and with each other.Company values help companies in the decision-making processes. As the core value of the park is customer-oriented, all activities of the park are market-center and consumer-centered. They use what consumer needs and desires as a startingpoint and try to meet their needs through relevant and efficient advertising, publi relations, promotions and marketing, media and other means of communication and organically integration. In this way they have achieved long-term business interests For example, according t o tourists’mentality—seeking n ew, strange, special andscenery s pots w hich are“wild & interesting”interestingthings, the park establishmuch different from others.Company values educate clients and potential customers about what thecompany is about and clarify the identity of the company. Especially in thiscompetitive world, having a set of specific company values that speak to the public is definitely a competitive advantage.that c an Xiangjiang Wildlife Park elaboratelyplanned a series public activitiescause intense public interest and active participation, which had a strong influenc on public opinion. At the same time the company carried out "green marketing" and insisted on the principle of harmonious development. With the growing emphasis ona range of social and environmental p roblems such as ecological balance andenvironmental protection, "green business" will become increasingly popular among consumers. T he park try t o resonate w ith consumers by expressing the voices o fconsumers on a common issue.and retention tools. As an Company values a re becoming primary recruitingenergetic w arm friendly company, the park attracts large quantities of skilledemployers who hold the same value as the company to work for it. Different from most cases, parks a re hard to attract talents due to the distant working location.and talent workers, t he Xiangjiang Wildlife ParkWith the help of the enthusiasticstand as a giant and grow fast in his field.Case Two：Alibaba Group1 Company Introduction1.1 Alibaba Group introductionAlibaba Group is a privately owned company of Internet-based e-commercebusiness including business-to-businessonline web portals, online retail andportals togetherpayment services,a shopping service s. I n 2012, two of Alibaba’shandled $170 billion in sales, more than competitor eBay and combined.The company began in 1999 with the website , abusiness-to-business portal to connect Chinese manufactures with overseas buyers. Its consumer-to-consumer p ortal Taobao, similar to eBay, features nearly a billionAlibaba G roup’s sitesproducts a nd is o ne of the 20 most-visited websites g lobally.account f or o ver 60% of the parcels delivered in China. A lipay, an online p aymentwithinaccounts f or r oughly h alf of all online p ayment transactionsescrow service,China. The vast majority of these payments occure using Alibaba services.1.2 Dream, mission, vision and valuesDream: Create a different world through the development of new businessmodeMission: To make doing business easyVision: Through the development of IT, s olve the problems of small-f irm’s procurement, marketing, management and financingValues:Client is God. Provide the best service to the customers and maintain the images of the company.together Collaborate together. Share resource t ogether and take responsibilityso that many common people can do uncommon things.Hug with changes. When some changes happen we should adapt it and solve it When something always immutable and frozen w e should create m orerationally.changes bravely.Honesty. Honesty is a significant value in Chinese culture.Passion. Keep positive and never give up.Work dedicated, finish work on time, insist on learning to improve and use time properly.2 BackgroundAs Alibaba has launched various services systems it is hard to analyze them at the same time. We focus on studying the case of Tmall to see how company value and marketing communication strategy work for the success of Tmall. was introduced i n April 2008 as a business-to-consumer online retail platform tocomplement the Taobao consumer-to-consumer portal a nd became a separatebusiness in June 2011. As of October 2013 it was the eighth most visited web site i China, offering global brands to an increasingly affluent Chinese consumer base.3 The actions taken by Alibaba Group3.1 Public relationsPublic relations emphasize two-way communication between the enterprise andthe public. The purpose is to establish mutual understanding between enterprise and public. Public relations can be distinguishedfrom customer relations because itsconcerns go beyond the creation of mutually beneficial relationships with actual or potential customers.(1) Rename from “Taobao”to“Tmall”. Reestablish the brand.changed its name to “Tmall”.mall officiallyOn January 11th, 2012, “Taobao”brand,This w ords comes from Chinese h omophonic cat. Cat was picky o n quality,environment, which represents fashion, sexy and quality. This is precisely what theywant to build with the new brand. Meanwhile, the change of its name is to let the consumer be clearer about the positioning of this w ebsite. O n this p latform,consumers can shop more effectively and get good quality products.(2)Tmall annual festivalThe “Tmall annual festival” marked the start of Tmall independent brand. Since then, Tmall can show their best according to their own personal orientation. At the same time, with the aid of such a distinctive brand image, the brand influence was improved.(3) Adjust the relationship with the merchantsOn October 2011, taobao mall announced new rules for 2012, to increase theThe technicaldeposit from 10000 yuan to 50 000, 100 000, 150 000, three l evels.service fee raised from 6000 yuan a year to 30 000 and 60 000 yuan a year. With high deposit, the threshold of the enterprisesis r aised up so that p roduct q uality andconsumers right are assured. At the same time, T mall promised to offer the bestplatform a nd service, also to rule m erchants to do legitimate business, withoutdamaging the benefits of consumers. Otherwise merchants will be punished. A series of actions from the perspective of consumers will in exchange for consumers’ trust and loyalty. In this way, Tmall get double win with the consumers.3.2 Advertisingdefined a s any paid form of non-personal communication Ad is t raditionallyabout a product, a service or a company with the intention to sell the product o rservice or to influence opinion o n and attitudes towards the product, service orcompany. Each of the elements in this d efinition merits a brief e xplanation.promote the brand.Advertisingmarketing c an greatly improve product p opularity,Tmall, of course, made a lot efforts in advertising.(1)TV advertisingIn the television AD, Tmall utilize celebrity effect and promotion to push publipeople will buy a lot d iscount p roducts o nline, whichduring f estivals,Especiallybrings billions of income.(2)Online advertisementTmall is a n intensive player. They take every opportunity in On the internet,almost all network activities. Such practices, such as buffer advertisment sometimes have side effects on consumers. However, some other nicer a dvertisement, willstimulate consumers shopping enthusiasm.(3)SponsorTmall sponsored Hunan TV programs, s uch as soap series. The reason Tmallselect Hunan TV as their sponsoring subject, is they have strong brand effect, whic help promotion. O n the other hand, with a big population watchwill definitelyis t heHunan TV, the brand will be known by more peopl e. In addition,20 o’clocktime that most audience are housewives and youth chasing idol drama, also include staffs.These people are the main force o f online s hopping. Thesome white-collardirectional, targeted advertisement to this group is an intelligent choice.3.3 Sales promotionto attract consumers to Sales p romotion is a good way which uses incentivesbuy the product of products. The marketing method works well for Tmall. Basically there are two following ways:(1) Holiday discounts. Such as 11th November is the shopping carnival of Tmall. All p roducts a re 50% discount off, which bring a lot o f buyers coming online. Thisactivity stimulated business transactions a lot.(2)MembershipYou can directly register as a free member of Tmall. In this way, consumers and shop owners are connected. Members can get credit (credits can used to buy certain products), return security, birthday g ift b ag and etc. M embership offers m anypreferential discounts, so that consumers will be loyalty. All of these plays a key in the development of Tmall.4 Analysis and conclusionB2C website, leads b usinessmen to shift Tmall, as China's most representativefrom store management to network operation. Most series of brands pay attentionwhich is c onsidered to be a n important means andto the online trading platform,way to achieve strategic transformation, brand extension, channel expansion and to win customers. I n my opinion, the main reason for the success o f Tmaill a re asfollowing three points:（1）Accurate position of servicethe turnover o f Tmall is n ot positive due to the reason that its “At first,service orientation is not clear and no one has taken the initiative to study what strengths are, what are the customers' needs. Whereas, there will be a turnover ofofaround 200 000RMB each month. But we need to give u s a clear positioningservice, we need to know what we are selling, then what we can get. Through the data analysis, we made some changes of our products. Later based on the feedbackof our customers, we clear the position of our services.The reason of Tmall’s success lies in the accurate position of its service: uphcome first,embrace change, t eamwork,the values o f the company,----"customersintegrity, dedication and passion," with the whole new meaning to build a new B2Conline t radingservice platform, and to promote integrated, lively and efficientculture. By integrating thousands of brands, manufacturers and building a one-stop solution bridge between businesses and consumers, Tmall try to upgrade the Taobao platform to "everywhere" win-win situation platforms between supply and demandof consumer. Try to create mutual assistance and lively, family-trading environment so that each person in the Tmall can not only conduct transactions more quickly but also to make more friends.（2）Positive enterprise cultureAnother reason of Tmall’ssuccess is t o own a group of like-minded talents tothe organizationfight for i t. Since i ts opening, t he company has been constructingaround the company's corporate values for a long time. As a result of that Tmall has formed a clear efficient organizational structure w ith various departmentscooperating and division.the company can response When facing of new opportunitiesand challenges,as well as figuring out solutions quickly. Inand sensitively,and react e fficientlyhuman resource management, Tmall developed a strict management system and thewarmwhile also g iving a democracy liberalrules o f incentives and disincentives,working atmosphere, a s a result of that f ully mobilize the enthusiasm o f the staffwork.（3）Efficient integrated marketing communications strategyTmall combines public relations, advertising and sales promotion nicely,manages all the information resource about products and service, keeps the principle of “convey the same voice, establish outstanding image”, which help the consumers and potential consumers touch the integrated information, so that they want to buy and even keep buying. By renaming, brand carnival and the adjustment ofrelationship with merchants, Tmall has improved their brand image and status, got rid of the once cheap, low quality products image, and rebuilt fashion, sexy, quali as their n ew image. Secondly, t hey vigorously push forward the promotion totargeted consumers, with the aim of improving brand popularity and development. Thirdly, through the sales promotion, consumers are stimulated to buy, at the same time, through membership, further add weight for strengthen customer loyalty. In a word, all of these methods are used for the development and prosperous of Tmall.5 What I learn from this assignmentBy talking with the two sales s taff, I realized that a long-term integratedmarketing communications is a persuasive c ommunication planning p rocess toto customers and potential customers. T he mostimplement different strategiesimportant t hing i s t o communicate. Communicate with customers, c ommunicatewith the team and other departments of the company, communicate with the media, communicate with the exhibition company and communicate with the relevantthe communication to a number of contactapproval a uthorities,etc. In particular,points should start at the same time, so that we should work hard and stress on the communication skills.Secondly, the range of integrated marketing c ommunications can neither besimplistic"issue with oneWe can never stay o n the media integrationnor single.Meanwhile, we also shouldn’t extend it to the corporation voice on different media".planning, production, and so on all aspects o f marketing. The so-calledintegratedmarketing c ommunication, m uch more than the establishment of an appropriatedepartment, pick up a few people, change the name of the integration of marketing communications head. More importantly, we should know how to combine them.Thirdly, company values serve as the a core and spiritual pillar for a company. Once established and recognized by all members, it will have long-term stability, an even become a common belief in the faith of generations. When an individual'svalues consistent with the company values, employees will work for the enterprise just as for their dreams. If a company can make the values accepted by all employees, then the company will have the power to overcome various difficulties.6 appendix5.1 Interviewee 1Name: Cheng LeePosition: Planning Commissionerand promotion of the brand of XiangjiangDaily work: Be responsible for p ublicitysummary.plan, write r eports and activityPark, d evelop marketing a ctivityWildlifeand newspaper ads. Plan various p romotionalPlan and create radio, televisionactivities.5.1 Interviewee 2Name: Xiangkun ZhangPosition: Sales managerDaily w ork: Fully be responsible for t he daily management of the Department ofSales. Develop and implement marketing p lan according to the company the salesdepartment task a nd annual sales targets.Ensure the monthly sales reaching plancombined with market conditions. Professional guidance to the departmental staff in order to achieve individual performance.。
英语教学案例分析最新7篇
英语教学案例分析最新7篇小学英语教学案例篇一一、歌曲演唱在进入课堂的节奏前，先让学生singasong:“ilikeapples”在优美的音乐伴随下，营造一个简便欢快的课堂气氛，拉近师生间的距离。
消除学生本有的压力感与紧张的心理。
这一环节能够提高学生的学习活力，自然而然地进入学习状态。
利用上述歌曲中的apple，教师能够复习一下前面所学的句型ilike...出示banana等几种常见的水果，ilikebanana.同是利用水果的颜色不相同来引出本节课要学习的颜色名称。
教师手中拿着一个苹果，一个香蕉，分别说：thisisaredapple.thisisayellowbanana.这样反复的说几遍，让学生领会其中的red、yellow的意思。
苹果是红色的，香蕉是黄色的，学生了解到是在学习有关颜色的知识，因为教师在重复强调着red、yellow。
就在这时候，我会采用课件展示七色彩虹来吸引学生更多的目光与兴趣。
情景是这样的-----“雨过天晴，天空中慢慢出现了一道道美丽的彩虹，很多小朋友都在观望这奇特的一目，之后在不一样的色彩上出现了英文单词red，yellow，blue?”二、新授过程learnthenewwords：red、yellow、blue、green、orange、purple?学习单词在某种状态下，会觉得没有意思，在课件的带动下进而学习单词，会产生很好的效果，我想此时学生的心境也是完美的，心境愉快学习起来就会有乐趣，有进取性，因些我会抓住学生的这种特点来教学的我设计了这样的环节，当彩虹中异常强调一种颜色时，我会立即拿出相应颜色的彩笔，在黑板上画下一种同学们所熟悉的事物，然后让学生明白，我所表达的是什么意思。
例如：学习单词red时，我会画一个红红的太阳，边画边说：“red，red，it’sred.反复教授几个之后，能够把画的权力交给学生，让他们发挥自我的想法说一说，画一画，这样做能够抓住学生的注意力，同时能够体现英语课堂中的欢乐、活跃气氛。
英文案例分析
英文案例分析Case Study: Apple Inc.Introduction:Apple Inc. is a multinational technology company based in Cupertino, California. It was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company designs, develops, and sells consumer electronics, computer software, and online services. Background:In the early years, Apple focused on producing personal computers like the Apple II and Macintosh. However, the company faced tough competition from IBM and Microsoft. In 1997, Steve Jobs returned to Apple as CEO and embarked on a turnaround strategy that would transform the company into one of the most valuable and recognizable brands in the world.Case Analysis:1. Product Innovation:Apple is known for its innovative products which include the iPhone, iPad, MacBook, and Apple Watch. These products have redefined their respective markets and set new industry standards. The company's focus on sleek design, user-friendly interface, and seamless integration between hardware and software has been instrumental in its success.2. Branding and Marketing:Apple has successfully positioned itself as a brand associated with creativity, simplicity, and lifestyle. The iconic Apple logo, minimalist product design, and marketing campaigns that highlightuser experience have contributed to building a strong brand image. The company also utilizes effective digital marketing strategies to reach its target audience and generate demand for its products.3. Supply Chain Management:Apple has a complex global supply chain that involves sourcing components from various suppliers across the world. The company has implemented a sophisticated supply chain management system to ensure efficiency, quality control, and timely delivery of products. This has allowed Apple to maintain high standards and meet customer demand in a competitive market.4. Customer Service:Apple places a strong emphasis on providing exceptional customer service. The company operates its own retail stores, known as Apple Stores, where customers can receive personalized assistance, troubleshooting, and repairs. Apple's customer service team is known for its expertise and responsiveness, ensuring a positive customer experience.5. Corporate Social Responsibility:Apple has been increasingly focusing on corporate social responsibility initiatives. The company has made commitments to reduce its carbon footprint, use renewable energy, and ensure responsible sourcing of materials. Additionally, Apple has launched various programs to promote education, diversity, and accessibility, such as the Apple Teacher Program and Everyone Can Code.Conclusion:The success of Apple Inc. can be attributed to its focus on product innovation, branding, supply chain management, customer service, and corporate social responsibility. The company's ability to anticipate consumer demands, create iconic products, and deliver a seamless user experience has helped it become a leader in the technology industry. Apple's commitment to sustainability and social impact also demonstrates its dedication to long-term success and positive societal change.。
英语教学案例分析范文(精选27篇)
英语教学案例分析范文(精选27篇)英语教学案例分析范文第1篇今日上午其次节课是一位外国英语老师给我们上课。
一开头，她有一口流利的英语，她说汉语也说的不标准，但是我们上这堂课很好玩。
其次节可以上课，我们就观察一个老师脸黑黝黝的，嘴巴有一点大。
开头上课了，他一上来就开头说英语hello，我们根本不知道对什么，就跟着说hello。
然后老是跟毕馨月说hello，毕馨月也说hello，老师就说hello，Hi。
我们才知道对Hi。
然后老师就让我们上去画电视机，接着画狗，再画火，最终画人。
他们画电视机的时候，有的都画成电脑了；画狗的时候，有的画的狗都能站着；画火的时候，画的都成山了；画人的时候，倒是画的挺像。
然后老师又给我们组一个沙漏，是看时间的。
我们这个嬉戏是传橡皮，传到谁，谁就上去画电视机、狗、火，人。
结果我们组没被人上去，就光是翟泽洋和李晓丽上去了，其余的都没上，由于橡皮传到他们俩手里老师就喊停了，所以就是他们俩上去过，最终下课了我们才走出教室去上操了。
这真是一节难忘的英语课呀！英语教学案例分析范文第2篇教材：《新目标》七班级英语教材内容：unit3thisismysister.中sectiona的第一部分内容本课学习的内容是学习家庭成员(father,mother,parent,grandfather,grandmother,grandparent等)并学会向他人介绍自己的家庭成员(.)，情境刺激-英语教学案例分析。
由于同学学校学习过家庭成员的英文单词，所以笔者把重点用于教同学如何介绍自己的家庭成员，这一部分也正是同学感爱好的话题。
英语教学案例分析范文第3篇一、前言：在实施新《课程标准》进展素养教育的今日，体育课堂教学不再是传统单调、枯燥的学习氛围，而是要通过教学让同学充分展现、体现自我。
充分体现一个中心、四个特点。
以让同学自动学习，乐观实践，努力创新为中心，结合体育学科突出四个特点。
特殊是对学校低班级同学来说，通过唱游形式进行体育教学，达到教学目的，提高学习成果，激发学习爱好，已逐步成为体育老师一种行之有效的教学**。
初中英语教学案例分析（精选10篇）
初中英语教学案例分析（精选10篇）初中英语教学案例分析一、教学案例写作基础教师具有一定的教学基础理论，一定的写作基础知识，一定的教学教研经验，一定的分析研究能力。
总之，教师具备写作教学案例的基础。
只要教师认真研究，都有可能写出有价值的教学案例。
只要认真地运用教学理论深入分析教学案例，都有可能提出独到的见解。
撰写教学案例与撰写教学论文相比，写成的可能性，写好的可能性，获奖的可能性，发表的可能性，都要大得多。
二、初中英语教学案例分析（精选10篇）案例，就是人们在生产生活当中所经历的典型的富有多种意义的事件陈述。
它是人们所经历的故事当中的有意截取。
下面是小编为大家整理的初中英语教学案例分析（精选10篇），仅供参考，希望能够帮助到大家。
初中英语教学案例分析1摘要：主要阐述了在农村初中英语教学中，如何创造有利于学生学习的心理状态，形成积极的学习态度，课堂教学中如何发挥英语学科的思想性和人文性，体现育人价值。
通过教师有效运用各种激励方法，培养学生积极的学习心向，构建和谐的师生关系，整体提高英语教学效益，努力促进学生智商和情商的发展。
关键词：主动学习；初中英语；英语教学【案例片段】思考的问题：课堂教学之中如何发挥英语学科的思想性和人文性，体现育人价值?笔者整理了日常英语教学中的一些案例片段并加以分析和思考，旨在寻找英语学科的育人价值。
片段一：上课之前，我先让学生听一首英文歌曲：happy birthday!然后我就问：what’s the best gift you have everreceived?when did you get it?who gave it to you?片段二：学生个个热情高涨，发表自己的看法。
请大家谈谈应该送什么礼物给自己的同学和朋友，庆祝生日，并相互评价，是否合理。
片段三：我布置的家庭作业，是学生回家以后，调查家里人的生日：what should i get my father/mother?what about…why don’t you…【教学反思】关于生日礼物，大多数学生都很清楚，但是应该送什么礼物，多数学生没有思考过这一问题，教师有意让学生进行思考和讨论。
案例分析英语怎么说
案例分析英语怎么说案例分析不仅能考察考生了解知识的程度，而且能考察考生理解、运用知识的能力，更重要的是它能考察考生综合、分析、评价方面的能力。
那么你知道案例分析用英语怎么说吗?接下来跟着店铺来学习一下吧。
案例分析的英语说法1：case analysis案例分析的英语说法2：case study案例分析相关英语表达：融资案例分析 case analysis of financing状态图案例分析 State Diagram Example Analysis广告案例分析 Advertising Case Study行政行为案例分析 Case Analysis of Administrative Action西方案例分析 the western case Analysis案例分析的英语例句：1. The Case Against the Case Against Discretionary Fiscal Policy.案例分析反对任意财政政策.2. The thesis explains investment decision of R & D upgrading through case analysis finally.最后通过案例分析进一步阐释R & D升级投资的投资决策.3. The second part is the case analysis to main business development strategy.第二部分是主营业务发展战略的案例分析.4. The article includes two parts the case and the case study.本案例包括两部分:案例和案例分析.5. Finally, an illustrative example is given to show of the method.最后通过案例分析,表明该方法具有实际应用价值.6. This paper consists of case introduction and case analysis.本报告分为案例介绍及案例分析两部分.7. Ltd. It consists the case and the case analysis.主要由案例正文和案例分析组成.8. This article adopts theoretical reasoning and case analysis as research methodologies.本文主要采取理论论述和案例分析的研究方式.9. The paper ends with the case - analysis a hi - tech enterprise.文章结尾的案例分析也是以高科技企业作为分析对象的.10. This thesis consists of two parts the case and the case analysis.本论文包括两部分:案例正文和案例分析.11. Synthesize your knowledge of financial reporting througha comprehensive case analysis.通过一个综合性案例分析汇总你的财务报告知识.12. Simple talk about USe case teaching methodology ofthe change in specialities course.本文运用矿井典型事故案例分析,寓于专业课教学环节中.13. This part provides the necessary information and material for case study.为案例分析提供了必要的资料和素材.14. In section two , we analyze successful case of some country non - performing assets.本章的第三节,在前文案例分析的基础上, 归纳了各国成功解决不良资产问题的经验.15. Finally, a case is analyzed from the viewpoint of enterprises and macrostructure.同时从企业层次和宏观层次进行案例分析.。
法律英文案例分析(3篇)
第1篇I. IntroductionThe case of John Doe vs. XYZ Corporation is a significant legal dispute that highlights the complexities of employment law and the ethical considerations surrounding employee termination. This case involves the termination of John Doe, an employee of XYZ Corporation, and the subsequent lawsuit filed against the company for wrongful termination. The case raises several important legal and ethical issues, including the rights of employees, the duty of employers to adhere to employment laws, and the impact of termination on both parties involved.II. BackgroundJohn Doe was employed by XYZ Corporation as a senior manager in the company's marketing department. He had been with the company for five years and had a strong performance record. However, in February 2020, the company terminated Doe's employment, citing poor performance as the reason. Doe, however, believed that his termination was unjust and filed a lawsuit against XYZ Corporation, claiming wrongful termination.III. Legal IssuesA. Wrongful TerminationOne of the primary legal issues in this case is whether Doe's termination was wrongful. Wrongful termination occurs when an employer terminates an employee in violation of an employment contract, statute, or public policy. In this case, Doe argues that his termination was in violation of his employment contract, which contained a non-disparagement clause.B. Non-Disparagement ClauseDoe's employment contract included a non-disparagement clause, which prohibited him from making negative comments about the company or its employees. Doe claims that the company violated this clause by terminating his employment and then making false statements about his performance.C. Breach of ContractAnother legal issue in this case is whether XYZ Corporation breached its employment contract with Doe. Doe argues that the company failed to provide him with a valid reason for termination, as required by the contract.D. Ethical ConsiderationsIn addition to the legal issues, this case raises several ethical considerations. For example, the company's decision to terminate Doe's employment without providing a valid reason may be seen as unethical. Moreover, the company's decision to make false statements about Doe's performance may be considered a breach of ethical standards.IV. AnalysisA. Non-Disparagement ClauseThe non-disparagement clause in Doe's employment contract is a valid legal issue in this case. If the company violated this clause by making false statements about Doe's performance, it could be held liable for damages.B. Breach of ContractThe breach of contract claim is also significant in this case. If XYZ Corporation failed to provide Doe with a valid reason for termination,it may be found liable for breaching the employment contract.C. Ethical ConsiderationsThe ethical considerations in this case are also important. The company's decision to terminate Doe's employment without providing a valid reason and then making false statements about his performance may be seen as unethical and harmful to Doe's reputation.V. ConclusionThe case of John Doe vs. XYZ Corporation is a significant legal dispute that highlights the complexities of employment law and the ethicalconsiderations surrounding employee termination. The case raises several important legal and ethical issues, including the rights of employees, the duty of employers to adhere to employment laws, and the impact of termination on both parties involved. While the outcome of the case will depend on the specific facts and circumstances, it is clear that both legal and ethical considerations must be taken into account when addressing employment termination disputes.第2篇I. IntroductionThe case of John Doe v. XYZ Corporation is a significant legal dispute that has raised important questions regarding employment law, discrimination, and the rights of employees. This case involves a former employee, John Doe, who claims that he was wrongfully terminated from his position at XYZ Corporation due to discrimination based on his race. The case highlights the complexities involved in employment law and the importance of ensuring a fair and unbiased workplace environment.II. BackgroundJohn Doe was employed by XYZ Corporation as a senior manager in the company's finance department. During his tenure, Doe consistently performed his job duties with excellence and was well-regarded by his colleagues and superiors. However, Doe was terminated from his position after he reported discriminatory remarks made by his supervisor, Mr. Smith, to the company's human resources department.Doe's supervisor, Mr. Smith, had made several racially offensive comments towards Doe and other minority employees, which Doe considered to be harassment. Doe reported these incidents to the human resources department, but the company failed to take appropriate action to address the issue. Despite this, Doe continued to perform his job duties to the best of his ability.One day, Doe was summoned to a meeting with Mr. Smith and the company's general manager, Ms. Johnson. During the meeting, Doe was informed that he was being terminated from his position due to "performance issues."Doe was shocked and protested the decision, asserting that his performance had never been an issue and that he had only been terminated because of his race.III. Issues and Legal FrameworkThe case of John Doe v. XYZ Corporation raises several important issues related to employment law, discrimination, and wrongful termination. The following are the primary issues and the legal framework that governs these issues:A. DiscriminationThe primary issue in this case is whether XYZ Corporation violated the Civil Rights Act of 1964, which prohibits discrimination based on race, color, religion, sex, or national origin. Doe claims that he was terminated due to discrimination based on his race, which constitutes a violation of the Civil Rights Act.B. Wrongful TerminationDoe also claims that he was wrongfully terminated from his position. Wrongful termination occurs when an employee is terminated for anillegal reason, such as discrimination, retaliation, or breach of contract. In this case, Doe argues that his termination was based on discrimination and, therefore, constitutes wrongful termination.C. Employer's Duty to Provide a Harassment-Free WorkplaceAnother important issue in this case is the employer's duty to provide a harassment-free workplace. The company has a legal obligation to create and maintain a work environment that is free from discrimination and harassment. Doe claims that XYZ Corporation failed to fulfill this duty by failing to address the discriminatory remarks made by Mr. Smith.IV. AnalysisA. DiscriminationTo determine whether XYZ Corporation violated the Civil Rights Act of 1964, the court must consider whether Doe's termination was based on hisrace. In this case, the evidence suggests that Doe's termination was indeed motivated by discrimination. The fact that Doe reported discriminatory remarks made by his supervisor and was subsequently terminated supports his claim that he was terminated based on his race.B. Wrongful TerminationTo establish a claim for wrongful termination, Doe must prove that he was terminated for an illegal reason. In this case, Doe has provided sufficient evidence to establish that his termination was based on discrimination, which is an illegal reason. Therefore, the court is likely to find that XYZ Corporation wrongfully terminated Doe.C. Employer's Duty to Provide a Harassment-Free WorkplaceThe court must also consider whether XYZ Corporation fulfilled its duty to provide a harassment-free workplace. In this case, the company failed to address the discriminatory remarks made by Mr. Smith, which resulted in a hostile work environment for Doe. The company's failure to take appropriate action constitutes a breach of its duty to provide a harassment-free workplace.V. ConclusionThe case of John Doe v. XYZ Corporation highlights the importance of ensuring a fair and unbiased workplace environment. The evidence suggests that XYZ Corporation violated the Civil Rights Act of 1964 by terminating Doe based on discrimination and failing to provide a harassment-free workplace. The court is likely to find in Doe's favor and award him damages for wrongful termination and discrimination. This case serves as a reminder to employers that they must take appropriate action to prevent discrimination and harassment in the workplace, as well as to address these issues when they arise.第3篇IntroductionThe case of United States v. Microsoft Corporation is a landmark antitrust lawsuit that was brought against the technology giant by theUnited States Department of Justice (DOJ) in 1998. The case was centered around allegations that Microsoft had engaged in anticompetitive practices by bundling its Internet Explorer web browser with its Windows operating system. This case has significant implications for the technology industry, antitrust law, and the broader economy. This analysis will examine the facts of the case, the arguments presented by both parties, the legal standards applied by the court, and the ultimate outcome of the case.Facts of the CaseIn the late 1990s, Microsoft Corporation was the dominant player in the personal computer (PC) operating system market, with its Windows operating system accounting for over 90% of the market share. Microsoft also developed the Internet Explorer web browser, which was availablefor free to users of Windows. The DOJ alleged that Microsoft used its dominant position in the operating system market to unfairly bundle Internet Explorer with Windows, thereby foreclosing competitors from the browser market.The DOJ argued that Microsoft's bundling of Internet Explorer with Windows was anticompetitive because it gave Microsoft an unfair advantage over other web browsers, such as Netscape Navigator. This advantage was due to the fact that Internet Explorer was pre-installed on most new PCs, giving it a significant head start in terms of market share. The DOJ also alleged that Microsoft had engaged in other anticompetitive practices, such as refusing to license its operating system to computer manufacturers that wanted to install alternative web browsers on their PCs.ArgumentsThe DOJ's primary argument was that Microsoft's bundling of Internet Explorer with Windows violated Section 2 of the Sherman Antitrust Act, which prohibits monopolies from engaging in anticompetitive practices. The DOJ argued that by bundling Internet Explorer with Windows, Microsoft was able to maintain its dominance in the operating system market and foreclose competitors from the browser market.Microsoft, on the other hand, argued that the DOJ's allegations were unfounded and that the company had a right to bundle Internet Explorer with Windows. Microsoft also argued that the browser market was not a relevant market for antitrust analysis because it was a nascent market with intense competition. Additionally, Microsoft argued that the company had a legitimate business purpose for bundling Internet Explorer with Windows, which was to improve the user experience by providing a better integrated browsing experience.Legal StandardsThe court was tasked with determining whether Microsoft's bundling of Internet Explorer with Windows violated Section 2 of the Sherman Antitrust Act. To do so, the court applied the rule of reason, which requires the court to consider the competitive effects of thedefendant's conduct. The court must weigh the procompetitive and anticompetitive effects of the conduct to determine whether it is anticompetitive.The court also applied the essential facilities doctrine, which holds that a company with a dominant position in a market cannot deny competitors access to an essential facility without engaging in anticompetitive conduct. The court must determine whether the facilityis essential to competition and whether the defendant has a legitimate business justification for denying access.OutcomeIn June 2001, the United States District Court for the District of Columbia ruled in favor of the DOJ and against Microsoft. The court found that Microsoft had violated Section 2 of the Sherman Antitrust Act by bundling Internet Explorer with Windows. The court ordered Microsoft to separate the two products and to allow computer manufacturers to install alternative web browsers on new PCs.The decision was appealed to the United States Court of Appeals for the District of Columbia Circuit, which upheld the lower court's decision inJune 2004. Microsoft appealed the decision to the Supreme Court, which denied certiorari in June 2005, effectively ending the case.ConclusionThe case of United States v. Microsoft Corporation is a significant case in the history of antitrust law. The case has had a profound impact on the technology industry and the broader economy. The decision in the case sent a strong message that dominant companies cannot engage in anticompetitive practices without facing the consequences. The case also highlights the importance of antitrust enforcement in ensuring a competitive and innovative marketplace.。
跨文化交际案例分析英文版
Case analysisSituation:Suppose you were Mr.Li, CEO of Rising Sun Incoparated, facing CTO, Mr. Robinson’s resignation, and the fevered laid-off employees because of the downsizing plan, please write down a speech to present to the employees or to Mr. Robinson in solving the problem (you can choose to write a speech either to Mr. Robinson or to employee in 500 words.)According to the situation we’ve got, I chose to write a short speech to persuade the fevered laid-off employees. And before the speech, I ‘d like to show you the train of my thought which I think is important, I will persuade the employees using these methods as following:I. Persuading oneself before othersIn business communication, before persuading others, one should in the first place persuade himself. Intrapersonal communication is a process of knowing oneself, improving oneself and surpassing oneself. Others people cannot read our minds, we are the ones that must translate the things we think so that the others can understand us. So we need to take movements to think about ourselves, about your wishes and desires. Until we persuaded ourselves, we can persuade others.II. Setting personal objectiveSetting personal objectives is the core of professional success. It can help us know what we have to do now and it also can save our time. When we definitely know what we will do and what our expectation is, we can persuade others follow this way we think. But sometimes there are obviously other considerations which must be woven into the objective specification. If we can not fulling committed at this stage, we are unlikely to achieve our objective.III. Applying the power of personalityKnowing others different personality are very important for the leaders. Also we need to know our personality well. Everyone is different. There is no such thing as a right or a wrong personality. People just think and act differently in different influencing situations. If you learn more about others personality and weaknesses, you can use it in a right way to make a success in communication.IV. Say the right things in a right way (Choosing the right approach )Depend on what outcome you want, how much commitment you seek, you will choose the style most suitable and follow it through. But remember that, no matter what kind of approach you chose, you must make sure it is the best choice. It’s must fit for the situation. Saying the right things , but what are the right things, I recommended these as following:a. Boss should rehearse what they will say, and even bring notes into the meeting,so they won’t say the wrong things or forget something important,b. Refrain from talking about other employees’ situations, which could raise questions of fairness.c. Realize that they may not take in everything you say at such a tough time, so give theemployee time to react.d. It’s good to show sympathy and regret for the situation, but don’t pretend you know how they feel.V. Help the laid-off employees move onThe employer can soften employees’ pain over the job loss by helping them find their next job, especially now with the economy so bad. Present a list of possible resources for the terminated employee,such as job-placement experts or contacts at other companies hiring in your industry. Also you can give them a good reference and perhaps even reach out to acquaintance who you think may be hiring.VI. Allow for transitionIt’s also important to consider timing. The employer should allowing the laid-off employees a short time to find a new job. Don’t need to call the security escort newly laid-off employees immediately to the door. Give their some time for transition and do something you can do to coach them, help them find a new position.VII. Non-verbal skills in the communicationAs for me, I think this part is the very important. Because it is reliable and efficient. When we communicate nonverbally, we sometime do so unconsciously. We don’t mean to do this, but those acts come naturally. If we can read other people’s non-verbal messages correctly, we can interpret their underlying attitudes and intentions and respond appropriately.We need to know how to read those non-verbal messages and how to speak this language. It’s the most important e this, we can easily understand other people and express our thoughts more explicitly.Dear teacher:On my personal level, I believe those are useful in this case and I try to write my speech in those aspects. I’m not sure whether it will make sense or not, but those I think are some important points. Although there are still many intellectual points in the book, I just think they are not fit for this case. So I have picked out few of them, some points I’ve just put them on , but I didn’t write them into my speech, such as Non-verbal skills. Because I didn’t know how to combine it with the case. I’m sure this speech can not be the perfect one, I’m trying to make it more reasonable and more persuasion. If there are anything wrong in my speech ,please point it out and let me know, so I won’t make the same mistake next time. Thank you, teacher.Bibliography:周仕宝. 2011. 商务沟通技能Business Communication Fundamentals 北京：北京大学出版社叶兴国,谢文怡. 2010. 商务英语阅读教程1学生用书Business English：A Reading Course Students book 上海：上海外语教育出版社Speech:I know why you come here. I must say I’m really sorry about this decision, but I have no choice, I must do it. You didn’t know how long I spent in persuading myself before I told you this. Actually, it’s a bad news, I also didn’t want to make this decision. I believe that each of you are excellent employee, I do remembered the contributions that you have done for our company, and I know you devoted yourself to this company, you take the company as your children. To laid you off it’s also difficult for me.But you all know the business this year is not very good, we can no longer employ all of you, the financial circumstances that caused the need for layoffs. Frankly speaking, it’s not an easy decision but this was a way that needed to be made. You need to know it’s not your fault--it’s my fault--although I’ve tried to avoid the layoffs as much as I could. I know it’s hard to accept immediately , I give you time to process what’s happening and to ask your questions what you want to ask.You may think it’s your performance made your have been laid off, I have to say it’s not that case. You are doing a good job, I really appreciated what you did. According to personalities , I know you all dominant and introvert person, you listen to others opinions carefully, focus on every details thoroughly. You always be thoughtful and deliberate with what you are doing. I was satisfied with your performance and your qualification. I didn’t want to fired you but I have to listen to the board , I couldn’t decided whether you leave or not. I didn’t have the authority to do so. I tried my best to persuade them but I was failed. However, don’t doubt about your ability. No matter where you are and what job you will do in the future, I believe you can do it well. Believe yourself, what cause you have been laid-off it’s not your fault, it’s my fault.I’m really sorry to tell you that. Actually I’m regret for this situation, but I can’t pretend that I know your feeling, I’m not you. The fact is, I really know it must be a hard time for you to go through but all I can do now is try my best to help you.If you have any problems, please don’t think to much, come to me for help.If you don’t mind, I would like to give you some advice. There is a list of possible resources for you. They are all solid performers and I can help you to offer them a good recommendation, tell them your good performance here. The last parts is depend on you. Today is Tuesday, you can immediately do something about your job situation, contact a career counselor and ask for advice, it can help you to find a prospective employer.Maybe time is too short for you to settle down all the things. I will announce your departure to the colleagues few weeks later, but in the return ,I will ask you to sign a contract with some ground rules,such as you promising you won’t steal competitive information. Do you agree with it? If you really need time, I can allow you to stay on for up to a couple of months during you finding your new job. It’s the last thing I can do for you. I’m sorry. But I wish you can find a better job. Good luck.。
英语教学案例分析优秀6篇
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案例分析英文作文
案例分析英文作文Case Analysis。
The Smith family recently moved to a new neighborhood. They were excited about the change but soon realized that their new neighbors were not as friendly as they had hoped. The Smiths were disappointed and unsure of what to do.One day, Mrs. Smith decided to bake some cookies and take them to her neighbors as a peace offering. To her surprise, the neighbors were delighted and invited the Smiths over for dinner. This simple act of kindness turned the situation around and the Smiths found themselves with new friends in the neighborhood.However, things took a turn for the worse when the Smiths' dog got loose and caused some damage to the neighbors' garden. The neighbors were understandably upset and tensions rose once again. The Smiths felt terrible and didn't know how to make things right.In an effort to mend the relationship, Mr. Smithoffered to help repair the damage to the garden. He spentthe entire weekend working alongside the neighbors, and by the end of it, they had not only fixed the garden but also built a stronger bond with each other.The Smiths' experience teaches us the importance of communication and taking the initiative to resolveconflicts. By reaching out to their neighbors and making an effort to right their wrongs, they were able to turn a negative situation into a positive one. This case serves as a reminder that sometimes, a little kindness and humility can go a long way in building and maintaining relationships.。
(完整word版)英文案例分析(word文档良心出品)
Case 1One Chinese company exported a contract of Grade B Peanuts to a foreign country importer. When the seller was working on the delivery of the goods, he found that the Grade B Peanuts were out of stock. Without prior consent of the buyer, the seller delivered the Grade A Peanuts instead of Grade B Peanuts and stated on the invoice “Grade A Peanuts, price is the same”, while the buyer refused the consignment.Question:In this situation, does the buyer hold the repudiation rights? Why?Answer：The buyer has the right to refuse to pay. This is because both sides confirmed the Grade B Peanuts when signing the contract, which holds a legal effect. If the seller gets the buyer’s consent, he can change the peanuts grade. So the buyer has the power to refuse to pay.Case 2One Chinese company exported a contract of agricultural products to a German company. The contract stipulates that moisture not exceeds 15%, impurity not more than 3%. Before the deal closing, the seller sent the buyer the samples and after the contracting the seller immediately faxed the buyer that the consignment was similar to the sample. After the shipment arrived at Germany the buyer had the goods inspected. Later, the buyer showed the inspection certificate, saying that the quality of the goods was inferior to the samples’, and then he put forward a claim for compensation of ￡6 000, finally the Chinese company paid the compensation.Question:Please analyze the case.Answer：The transaction belongs to the sample trading. In international trade, in order to avoid the situation that the seller’s delivery quality is inconsistent with the requirement of the buyer, which leads to the buyer’s claim, the seller may ask the buyer for a sample in advance and the seller shall provide a tailored sample according to the sample from the buyer for confirmation; this is called “confirming sample”. When the sample is confirmed by the buyer, all the quality of the goods must be the same as the sample’s. In the contract, it’s beneficial for the seller to issue the quarantine inspection and quarantine certificates.Case 3A China’s export company made a transaction of apples with a foreign company. It’s stipulated “second-class apple”in the quality terms on the contract of sales and letter of credit. However, they found the second-class apple had been all sold out when they began to arrange the shipment. As a result, the company switched to the delivery of “first-class apples”, and the invoice stated that: “the price of the first-class apples is the same as that of the second-class”. Finally, the importer refused to accept and to pay due to the inconsistency with the quality contract terms. Question:What do you think of this case?Answer：Under normal circumstances, the practice of substituting the superior goods for the inferior ones will be quite acceptable. However, if the market price of the goods is nose-diving or some otherabnormal things happen, the importer sometimes will avail of the opportunity to refuse the goods or claim with the excuse of quality inconsistency with the contract. Therefore, the quality provisions of the contract formation and performance are a loaded matter of great significance.Case 4An export company in China entered into a transaction with a Russian company, stating: soybean net weight of 100 kilograms per bag, 1 000 bags , a total of 100 metric tons. However, after the goods arrived in Russia, the customs discovered the soybean net weight of 94 kilograms per bag, 1 000 bags, a total of 94 tons. At that time, the market price was falling. So by the reason of the discrepancies between the document and the cargo, the Russian company asked for 5% price reduction, otherwise he would reject the goods.Question:Are Russian side’s requests reasonable? What measures should the Chinese exporter take for remedy?Answer：Russian side’s request is reasonable. (1) When there is no more or less clause, delivery should be strictly in accordance with the contract. (2) Under the letter of credit, a 5% expansion for quantity of goods is allowed while the amount of value can’t exceed the amount stipulated in the L/C. However, the proportion of our stretching is more than 5%. Therefore, the Chinese exporter has breached the contract.As for the buyer’s requests for price reductions, the seller may consult with clients to conclude the transaction with international market prices so as to reduce losses.Case 5A foreign trade company exported 1 000 sets of typewriters. The L/C stipulated that partial shipment was prohibited. But nonetheless, when the consignments were gathering at the port for shipment, the seller found that 45 sets of goods got problem in packing and quality. Since it was an emergency and in order to assure of the quality, the exporter believed that according to the Uniform Customs and Practice for Documentary credits, even if it doesn’t allow the partial shipment, there is a more-or-less clause by 5%. Eventually, the seller loaded 955 sets virtually whereas the goods were rejected by the negotiating bank.Question:Please explain the reasons.Answer：According to UCP600, unless the quantity of credit is specified in L/C, even if the partial shipments are not allowed, the quantity of goods allowed 5% more or less in quantity in condition that the total amount paid does not exceed the amount of credit conditions. However, this clause can not apply to situation when the quantity is provided by counting the number of packing units. In this case, typewriter is counted by set, belonging to the exceptions of the above clause. 5% more or less in quantity is not allowed. Therefore, the bank refused to negotiate the document because of discrepancies found by reviewing the L/C and other documents.Case 6An ore exporting contract specified the terms as follows: “25 000 M / T 3% more or less atseller’s option.”When the seller prepared to take delivery, the international market prices of ore went upward.Question:(1) How much are you going to deliver as a seller? Why?(2) Standing in the position of the buyer, what should be paid attention to during negotiation of the terms of the contract?Answer：The seller may load less cargo than stipulated, because international market price of the goods raised sharply, which subject the seller to a loss if delivering the cargo more than stipulated. More delivery means more losses. According to the present conditions, the seller can deliver only 22 750 tons of cargo.As a buyer, in order to avoid the seller’s taking advantage of the changes in market prices for additional profits, it would stipulate in the contract: the price of more or less part of the cargo loaded may comply with the market prices in time of shipment or comply with the contract price.Case 7One Chinese export company exported some goods to Canada, valued at $800 000. The contract stated that it should be packed in plastic bags, marks with English and French on each item. But the Chinese company used other packaging instead in the actual delivery, and still used only English marks. The foreign merchant, in order to adapt to the requirements of the local market and sales, hired people to change the packing and shipping marks. Then he asked for claim against the Chinese company. The Chinese company recognized something wrong, so compensated the customer.Question:Try to analyse the case.Answer：At present, many countries made regulations about packaging and labeling for commodities sold in the market and the imported goods must conform to the regulations, or else they will be prohibited for import or sale in the market. Label is a sign which is attached on the goods or packaging referring to the country, manufacturer, name of goods, goods components, quality characteristics, use method, etc. In making the sales package label, we should pay attention to the relevant state regulations for the administration of the label. Some developed countries often avail of these regulations as means of import restrictions which should cause enough attention. For example, in the European Union, there has a series of merchandise; basic content is commodity itself or packaging must with correct tags that can be fully read, and understandable. From this perspective, the seller failed to strictly, according to contract, perform prescribed packing conditions which shall be deemed to be the obligation to a breach of contract. Our company has two faults, one is changing packaging materials, although the quality of goods itself is not affected; the another fault is that the mark is not stipulated according to the contract, due to the products’belonging to the French area, the filling is often in French. Anyhow, in order to successfully export, we must understand and adapt to the special requirements of different state regulations, in order to reduce unnecessary troubleCase 8British Moore Company with the condition of CIF, bought from LanTuo company 300 cases of canned fruit in Australia. The contract with a provision reads: “Packed in carton, 30 tins in each carton.”It was found that 150 cases that the seller delivered were 30 tins in each carton, the rest were 24 tins per box. The buyer refused the goods while the seller argued that 30 tins per box is not an important part of the contract, and with the quality, no matter it was 30 or 24 tins per box, it was correspond to the contract’s quality requirement, therefore, the buyer should accept. Question:Please analyse the case.Answer：The law in some countries divides the sale into two categories, sale by sample and sale by illustration. The latter includes a very wide scope, not only involves goods quality issues, also including quantity, even in the contract on shipment, packaging and goods with the statement. According to the British business law, all the “explanation”items are the elements of the contract. If they are violated, the buyer is entitled to the rejection of the goods and may lodge a claim. In this case, the British law believes that packaging belongs to “explanation”part that is vital and since the seller made a breach of contract, the buyer had reasons to refuse all the goods, and also could accept the part fulfilling that are with the provisions and rejecting the rest and claim for damages.。
英文法律案例分析题(3篇)
第1篇Introduction:The case of Smith v. Johnson is a notable legal dispute that revolves around the issue of negligence and breach of contract. This case has significant implications for the interpretation of contractual obligations and the application of the principle of negligence in tort law. The following analysis will delve into the facts of the case, the legal arguments presented by both parties, and the reasoning behind the court's decision.Facts of the Case:John Smith, the plaintiff, entered into a contract with Michael Johnson, the defendant, to construct a new house on a piece of land owned by Smith. The contract explicitly stated that Johnson was to complete the construction within six months from the date of the agreement. However, Johnson failed to meet the agreed-upon deadline and completed the construction after eight months.During the construction period, Smith noticed several defects in the house, including cracks in the walls, leaks in the roof, and improper electrical wiring. Smith notified Johnson of these defects, but Johnson failed to rectify them. As a result, Smith incurred additional expenses for repairs and alterations to the house.Smith brought a lawsuit against Johnson, claiming that Johnson breached the contract by failing to complete the construction within the agreed-upon timeframe and by failing to rectify the defects. Johnson, on the other hand, argued that he was not negligent and that any defects in the construction were not his fault.Legal Arguments:1. Breach of Contract:Smith's primary legal argument was that Johnson breached the contract by failing to complete the construction within the agreed-upon timeframe. He relied on the provisions of the contract and the principle of privityof contract, which states that only parties to a contract can enforceits terms. Smith argued that Johnson's failure to complete the construction on time caused him financial loss and damage to his property.2. Negligence:Smith also alleged that Johnson was negligent in the construction process, leading to the defects in the house. He argued that Johnson's failure to take reasonable care during the construction resulted in the defects, and that Johnson should be held liable for the resulting damages.Defenses:1. No Breach of Contract:Johnson argued that there was no breach of contract because the contract did not explicitly state penalties for late completion. He claimed that the contract was a mere agreement to construct a house and that there was no enforceable obligation to complete the construction within a specific timeframe.2. No Negligence:Johnson denied any negligence on his part and argued that the defects in the house were due to unforeseen circumstances or inherent defects in the materials used. He claimed that he acted with due care and that any defects were not his fault.Court's Decision:The court, after considering the evidence and arguments presented by both parties, found Johnson liable for both breach of contract and negligence. The court held that the contract explicitly stated the timeframe for completion, and Johnson's failure to meet that deadline constituted a breach of contract. The court also found that Johnson was negligent in the construction process, as he failed to take reasonable care to ensure the quality of the work.The court awarded Smith damages for the additional expenses incurred due to the defects in the house. The court also ordered Johnson to rectify the defects at his own expense.Reasoning:The court's decision was based on the following reasoning:1. Breach of Contract:The court held that the contract between Smith and Johnson was a valid agreement, and the terms of the contract were clear and enforceable. The court emphasized that the contract explicitly stated the timeframe for completion, and Johnson's failure to meet that deadline was a clear breach of contract.2. Negligence:The court found that Johnson was negligent in the construction process. The court held that Johnson had a duty to take reasonable care in the construction work and that his failure to do so resulted in the defects in the house. The court also considered the principle of proximity, which requires the court to determine whether the plaintiff's harm was a reasonably foreseeable result of the defendant's actions.Conclusion:The case of Smith v. Johnson highlights the importance of adhering to contractual obligations and taking reasonable care in the performance of duties. The court's decision emphasizes the enforceability of contracts and the principle of negligence in tort law. This case serves as a valuable precedent for future legal disputes involving breach of contract and negligence claims.第2篇Introduction:In this legal case analysis, we will delve into the case of Smith v. Johnson, a landmark case that addresses the issue of negligence and its implications in the context of property damage. The case revolves aroundthe negligence of the defendant, Johnson, in relation to the property owned by the plaintiff, Smith. The court's decision in this case will have significant implications for the law of negligence and property damage claims.Background:The plaintiff, Smith, owned a residential property in a busy urban area. The defendant, Johnson, was a tenant who rented a part of the property for commercial purposes. During the tenancy, Johnson caused significant damage to the property due to his negligence in handling a gas leak. The gas leak resulted in a fire that destroyed a portion of the property. Smith filed a lawsuit against Johnson, seeking compensation for the damages caused.Facts:1. Smith owned a residential property in a busy urban area.2. Johnson rented a part of the property for commercial purposes.3. Johnson was responsible for handling the gas leak in his rented space.4. Johnson failed to address the gas leak promptly, leading to a fire that destroyed a portion of the property.5. Smith filed a lawsuit against Johnson, seeking compensation for the damages caused.Issues:1. Did Johnson owe a duty of care to Smith?2. Did Johnson breach the duty of care by failing to address the gas leak promptly?3. Did the breach of duty by Johnson cause the damages suffered by Smith?4. Was the damages suffered by Smith direct and proximate consequences of Johnson's negligence?Discussion:1. Duty of Care:The first issue in this case is whether Johnson owed a duty of care to Smith. The general principle in tort law is that individuals have a duty to act with reasonable care to avoid causing harm to others. In this case, Johnson, as a tenant, had a duty to take reasonable precautions to prevent harm to the property owned by Smith. The court will likely find that Johnson owed a duty of care to Smith, as he had a direct relationship with the property and had a responsibility to maintain it.2. Breach of Duty:The second issue is whether Johnson breached the duty of care by failing to address the gas leak promptly. Johnson's failure to take immediate action in the face of a potential gas leak can be considered a breach of his duty of care. The court will likely find that Johnson breached the duty of care by failing to address the gas leak promptly, as it resulted in a fire that caused significant damage to the property.3. Causation:The third issue is whether the breach of duty by Johnson caused the damages suffered by Smith. The court will need to determine whether there is a direct and proximate causal link between Johnson's negligence and the damages suffered by Smith. In this case, the fire caused by the gas leak is a direct consequence of Johnson's negligence. Therefore, the court is likely to find that the breach of duty by Johnson caused the damages suffered by Smith.4. Damages:The fourth issue is whether the damages suffered by Smith were direct and proximate consequences of Johnson's negligence. The damages in this case are direct and proximate because they resulted from the fire caused by the gas leak, which was directly caused by Johnson's negligence. The court will likely find that the damages suffered by Smith were direct and proximate consequences of Johnson's negligence.Decision:Based on the analysis of the issues, the court is likely to find infavor of the plaintiff, Smith. Johnson owed a duty of care to Smith, breached that duty by failing to address the gas leak promptly, and caused the damages suffered by Smith. Therefore, the court is likely to award Smith compensation for the damages caused by Johnson's negligence.Conclusion:The case of Smith v. Johnson highlights the importance of negligence and its implications in property damage claims. The court's decision in this case will serve as a precedent for future cases involving similar issues. It emphasizes the duty of care that individuals have towards others, particularly in relation to property, and the consequences of failing to act with reasonable care. The decision in this case reinforces the principle that negligence can lead to significant financial liabilityand underscores the importance of taking prompt action to prevent harm.第3篇Introduction:Negligence is a fundamental concept in tort law, which refers to the failure to exercise reasonable care, resulting in harm to another person. This case study focuses on a personal injury claim where the plaintiff claims that the defendant's negligence caused their injuries. The case involves analyzing the elements of negligence, gathering evidence, and determining the liability of the defendant.Background:In this case, the plaintiff, John Doe, is a 45-year-old construction worker who was involved in a motor vehicle accident. The defendant, Jane Smith, is the driver of the vehicle that collided with John Doe. John Doe suffered severe injuries, including a fractured leg and a concussion, which required extensive medical treatment and resulted in a significant loss of income.Facts:On a sunny afternoon, John Doe was walking along the sidewalk when he was struck by a vehicle driven by Jane Smith. The evidence indicates that Jane Smith was driving at a high speed, failed to yield the right-of-way, and was distracted by her phone. John Doe was unable to avoid the collision, resulting in severe injuries.The following are the key facts of the case:1. Jane Smith was driving a car on a public road.2. John Doe was walking on the sidewalk adjacent to the road.3. Jane Smith was driving at a high speed.4. Jane Smith was distracted by her phone at the time of the accident.5. John Doe was unable to avoid the collision due to the speed and distraction of Jane Smith.6. John Doe suffered severe injuries, including a fractured leg and a concussion.Elements of Negligence:To establish negligence, the plaintiff must prove the following four elements:1. Duty of Care: The defendant owes a duty of care to the plaintiff. In this case, Jane Smith had a duty to operate her vehicle with reasonable care and to avoid causing harm to pedestrians.2. Breach of Duty: The defendant breached their duty of care by driving at a high speed and being distracted by their phone.3. Causation: The breach of duty caused the plaintiff's injuries. The evidence indicates that John Doe's injuries were a direct result of the collision with Jane Smith's vehicle.4. Damages: The plaintiff suffered actual damages, such as medical expenses, lost income, and pain and suffering.Analysis:1. Duty of Care: Jane Smith, as a driver, had a duty to operate her vehicle with reasonable care and to avoid causing harm to pedestrians. The evidence shows that she breached this duty by driving at a high speed and being distracted by her phone.2. Breach of Duty: Jane Smith's actions of driving at a high speed and being distracted by her phone constitute a breach of her duty of care. This breach directly led to the collision with John Doe.3. Causation: The evidence indicates that John Doe's injuries were a direct result of the collision with Jane Smith's vehicle. The high speed and distraction of Jane Smith contributed to the severity of John Doe's injuries.4. Damages: John Doe suffered significant damages as a result of the accident. He incurred medical expenses, lost income, and experiencedpain and suffering. These damages are a direct consequence of the negligence of Jane Smith.Conclusion:Based on the analysis of the elements of negligence, it is evident that Jane Smith was negligent in her operation of the vehicle. Her high speed and distraction by her phone directly caused the collision with John Doe, resulting in his injuries. Therefore, Jane Smith is liable for the damages suffered by John Doe. The court should award John Doe compensation for his medical expenses, lost income, and pain and suffering.Recommendation:In this case, it is recommended that John Doe seek legal representation to pursue a personal injury claim against Jane Smith. A lawyer can help gather evidence, negotiate with the insurance company, and ensure that John Doe receives fair compensation for his injuries and damages.Note: This case study is a fictional example for educational purposesand does not represent actual legal cases. The analysis provided is ageneral overview of negligence in tort law and may not reflect the specific legal principles and procedures applicable to real-world cases.。
案例分析作文 英文
案例分析作文英文Case Analysis。
The case I'm going to talk about involves a companythat was facing a major crisis. The CEO had to make some tough decisions in order to turn the situation around. The company was losing money and customers were starting to lose faith in the brand. It was a make or break moment for the company.The first thing the CEO did was to conduct a thorough analysis of the company's financial situation. He wanted to understand exactly where the money was going and where the losses were coming from. This helped him to identify the areas that needed immediate attention and where the company could cut costs.After analyzing the financials, the CEO realized that the company's products were no longer meeting the needs of the customers. The market had changed and the company hadfailed to keep up. The CEO knew that in order to survive,the company needed to innovate and come up with newproducts that would appeal to the changing market.In addition to product innovation, the CEO also knewthat the company needed to improve its customer service. Many customers had complained about the lack of support and the slow response times. The CEO made it a priority toinvest in training for the customer service team and to implement new processes that would ensure a better experience for the customers.The CEO also realized that in order to regain the trust of the customers, the company needed to be transparent and honest about its past mistakes. He decided to launch a marketing campaign that focused on the company's commitment to change and its dedication to putting the customers first.As a result of these changes, the company was able to turn the situation around. The financial situation improved, new products were launched successfully, and the customers started to come back. The CEO's tough decisions andstrategic changes ultimately saved the company from collapse.。
统计学-案例分析(英文)
Executive summaryWith the development of globalization and information technology, outsourcing has gained great popularity all over the world. On the other hand, virtual works have more chances to find freelance works with the development of outsourcing. The reasons for outsourcing includes low operational and labor costs, tax breaks, to gain more global and local market share, to reduce risks, to move to higher segments of the value added chain, to serve for innovation as well as to focus to accelerate business transformation. Now the Brammer is encountered with a problem of management that the purchasing and management of spares for the daily operations, maintenance and repair of production and manufacturing equipment is often a complex, time and resource consuming issue for most organizations. The Brammer is considering whether they will outsource the management of spares.This research will focus on identifying a management problem of the Brammer and designing an appropriate business research strategy for success in business. What is more, the essay will choose a qualitative research methodology to investigate the organizational management problem of the Brammer.1. Background informationAs one of the Europe’s leading supplier of quality industrial maintenance, repair and overhaul products, the Brammer has enjoyed good reputation all the world. With its head quarter in England, the Brammer operates out of more than 300 locations in 15 countries. The aim of the company is to supply a range of solutions which are designed to help the clients to cut down the total cost of component acquisition.Even faced with the globally economic crisis, the Brammer has kept a stable increase in 2008. The following statistics will present the outstanding achievement of it from 2006 to 2010:Brammer FundamentalsYear Ending Revenue (£m)Pre-tax (£m)EPS P/E PEG EPSGrth.Div YieldIt is predicted that in the fiscal year 2011, the Brammer will still keep a tendency of increase in the revenue.2. Analysis of the symptoms of the management problems.However, with the growth of the company, some management problems occurs which affects the continuous development of the company.For most organizations, without proper management, the purchasing and management of spares for the daily operations, maintenance and repair of production and manufacturing can turn into a complex, time and resource resourcing issue. This problem also concerns Ian Ritchie, Brammer’s UK’s managing director.In order to cut down the cost of such purchasing and management and focus on the core business of the Brammer, he has taken into consideration outsourcing such purchase and management to other small companies, with the more and more popularity of outsourcing and outsourcing websites.However, this has not been approved by the board of directors. But it will be discussed as a good idea to cut down the cost of purchasing and management.3. The statement of the management problemIn different stages of a company, it will have a chance to be encountered with various problems in the areas of marketing, human resources, finance, operations or general management. For the Brammer, it is obvious the company is facing the problem in operations or general management. With the expansion of the company, the cost of daily purchasing and management is increasing, which will have a negative effect on the final profit of the company. As a result, it needs better methods of management to reach a better settlement. (Gupta, & Ashok, 1992, p.p. 44-59),This essay is trying to have a research about whether the Brammer should take advantage of the outsourcing in order to achieve the goal of reducing the cost. Before the conclusion is finally drawn, some research questions should be raised.1) What are the reasons for outsourcing?2) What are the advantages and disadvantages of outsourcing?3) Whether there is a need for the Brammer to use outsourcing as a method to solve the operational and management problems?4) If the outsourcing is carried out by Brammer, how and where to seek for outsourcer who can offer high quality of service?5) Is there any other problems in the management of the Brammer? If yes, how to solve them?In order to offer some suggestions for the Brammer to solve the current operate and management problems, with the growth of the company, this essay is trying to have a research on the necessity and feasibility of outsourcing the daily purchasing and management to some other companies as to cut down the routine cost of the company. As a result, the research objectives will center around the advantages and disadvantages of the outsourcing. This essay is making an effort to find out whether outsourcing will help solve operate and management problems that concerns the Brammer.6. Research methodologyIn order to have a better understanding of outsourcing and its benefits in current economic environment, two kinds of qualitative research methodologies will be used in this research.1) Literature reviewLiterature review can be defined as an overview of the available literatures in a certain field which is closely connected the research objects, including the process of search and evaluation of such resources. In this research, some valuable literatures of the peer researchers in recent years will be searched and evaluated. All the resources will center around the pros and cons of outsourcing as well as the cases of the usage of outsourcing. (Deavers, 2010, p.p. 503-519),2) Interviews of the users of outsourcingIn order to have a deeper understanding of the management of outsourcing, after the literature review, the research will conduct some interviews of the current or previous users of outsourcing. The interview will focus on the following questions: (Perry, 1997, p.p. 785-802)➢In which occasions, have you chosen the outsourcing to solve the management problems?➢Are there any problems in the process of outsourcing?➢Have you achieved the goal of outsourcing, such as cost reduce, to improve innovation, as well as to focus on the core competitiveness.➢How to choose a qualified company for outsourcing?7. Review of the methodology●Reasons for the chosen research methods.1) Literature review:A good literature review will collect up-to-date and useful information for theresearcher. What is more, it will make the researcher have a deeper understanding of the specific field. In this research, literature review will offer the current situation of the situation, as well as the pros and cons of outsourcing. (Fan, 2000, p.p. 213-219)2) Interviews:By interviewing the current or previous users of the outsourcing, it can give the researcher a closer connection with outsourcing. What is more, some experience and lessons will learn from the interviews. Based on the literature review and interviews, the Brammer can decide whether outsourcing will be carried out to solve the management problems in current situations.●Research methodology limitations.It is unavoidable that each research methodology has its own limitations. The literature review as well as the interviews is no exceptions.1) Literature review:During the research, the problem of time constraint will be encountered. What is more, it will a difficulty to get access to the most up-to-date literature resources.2) Interviews:➢Due to the fact that the interviews have to be done face to face, some interviewees will feel embarrassment, as a result, the results of suchinterviews will be negatively affected.➢Because of the time limitations of the interviews, it is reduce the depth of the questions in the interview, which will have an influence the final results ofthe interviews.➢The face to face interviews have a high requirement for the interviewer.➢Some questions will not get the expected answers due to the protection of trade secret. (Barclay, 2001, p.p. 81-101)●Research methodology ethical considerations.During the process of the research, all the ethical principles will be upheld, what is more, no one under the age of 18 will take part in the research, last but least, all the responses from the interviews will be kept confidential.8. Plan for the business researchIn order to carry out the research, here are some plans for the research. (Witte, 2000, p.p. 179-195),1) First step: conducting the literature review.2) Second step: based on the literature review, some preparations will be done for the interviews.3) Third step: conducting face to face interviews.4) Fourth step: drawing conclusions from both the literature review and interviews.5) Fifth step: having a better understanding of the Brammer.6) Last step: offering recommendations or suggestions for the Brammer.9. ConclusionIn face with the operation and management problems of the Brammer, whether outsourcing will be carried out to cut down the daily cost will be the research objects of this research. Despite the limitations of literature review and interviews, they will still be good research methodologies for this research, at last, some recommendations or suggestions will be offered to the Brammer by the research.10. ReferenceBarclay, J. (2001), “Improving selection interviews with structure: organization’s use of behavioral interviews”, Personnel Review, vol.30, 81-101Deavers, K. (2010), Outsourcing: A corporate competitiveness strategy, not a search for low wages. Journal of Labor Research, 18, 503-519Digital Look, (2012), retrieved on January 6, 2012, from the website:Fan, Y. (2000), Strategic outsourcing: evidence from British companies. Marketing Intelligence & Planning, 18, 213-219Gupta, U, & Ashok, G. (1992), Outsourcing the function: it is necessary for your organization? Information systems management, 9, 44-50Perry, C. (1997), “Process of a case study methodology for postgraduate research in marketing”, European Journal of Marketing, vol.32, 785-802Witte, J. (2000), “Research Methodology”, Social Science Computer Review, vol.18, 179-195。
英语案例分析(1)
中学英语教学案例分析（1）What things can harm the environment ?What do you think we should do to improve our environment ?活动目的：通过列举污染源，学生更清楚当前环境的不但如人意，保护环境刻不容缓，从而使学生增强保护环境的意识。
他们动脑筋，想办法，积极讨论保护环境的措施，在不知不觉中提升英语语言使用水平。
活动过程：T：There is much pollution all over the world now. Can you tell me what it is ?(学生很快地回答)Ss：Water pollution ; Air pollution; Noise pollution; soil pollution …etc.T：Do you know what causes water pollution ?Ss：Factories pour waste water into rivers and lakes .T：All the factories ?Ss：No .T：What factories ?Ss：Paper factories , printing and dyeing mills , plastic factories…ect.( 学生不会用英语说“印染厂及塑料厂”，他们说中文，我说英文。
)T：What else can cause water pollution , too?Ss：Some people throw rubbish into rivers and lakes .T：How can we help to solve this problem ?( 学生们分组讨论解决办法。
)Ss：We can advise the directors of these factoriesto stop pouring waste water into rivers and lakes .T：If they don’t accept your advice ,what else can we do ?（学生们讨论更热烈了，过了一会儿，他们七嘴八舌地说：）Ss：1. We can write a letter to Green China about it .2. We can also ask newspaper reporters and TV station reporters to report thesefactories . ……T：There is a paper factory in my hometown .It pours waste water into the river every day . The people in the town drink the water of the river every day . They have advise the leader to stop pouring waste water into the river many times .But he never accepts it . Can you write a letter about it to the Green China ?(学生异口同声说“Yes”。
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Case 1One Chinese company exported a contract of Grade B Peanuts to a foreign country importer. When the seller was working on the delivery of the goods, he found that the Grade B Peanuts were out of stock. Without prior consent of the buyer, the seller delivered the Grade A Peanuts instead of Grade B Peanuts and stated on the invoice “Grade A Peanuts, price is the same”, while the buyer refused the consignment.Question:In this situation, does the buyer hold the repudiation rights? Why?Answer：The buyer has the right to refuse to pay. This is because both sides confirmed the Grade B Peanuts when signing the contract, which holds a legal effect. If the seller gets the buyer’s consent, he can change the peanuts grade. So the buyer has the power to refuse to pay.Case 2One Chinese company exported a contract of agricultural products to a German company. The contract stipulates that moisture not exceeds 15%, impurity not more than 3%. Before the deal closing, the seller sent the buyer the samples and after the contracting the seller immediately faxed the buyer that the consignment was similar to the sample. After the shipment arrived at Germany the buyer had the goods inspected. Later, the buyer showed the inspection certificate, saying that the quality of the goods was inferior to the samples’, and then he put forward a claim for compensation of ￡6 000, finally the Chinese company paid the compensation.Question:Please analyze the case.Answer：The transaction belongs to the sample trading. In international trade, in order to avoid the situation that the seller’s delivery quality is inconsistent with the requirement of the buyer, which leads to the buyer’s claim, the seller may ask the buyer for a sample in advance and the seller shall provide a tailored sample according to the sample from the buyer for confirmation; this is called “confirming sample”. When the sample is confirmed by the buyer, all the quality of the goods must be the same as the sample’s. In the contract, it’s beneficial for the seller to issue the quarantine inspection and quarantine certificates.Case 3A China’s export company made a transaction of apples with a foreign company. It’s stipulated “second-class apple”in the quality terms on the contract of sales and letter of credit. However, they found the second-class apple had been all sold out when they began to arrange the shipment. As a result, the company switched to the delivery of “first-class apples”, and the invoice stated that: “the price of the first-class apples is the same as that of the second-class”. Finally, the importer refused to accept and to pay due to the inconsistency with the quality contract terms. Question:What do you think of this case?Answer：Under normal circumstances, the practice of substituting the superior goods for the inferior ones will be quite acceptable. However, if the market price of the goods is nose-diving or some otherabnormal things happen, the importer sometimes will avail of the opportunity to refuse the goods or claim with the excuse of quality inconsistency with the contract. Therefore, the quality provisions of the contract formation and performance are a loaded matter of great significance.Case 4An export company in China entered into a transaction with a Russian company, stating: soybean net weight of 100 kilograms per bag, 1 000 bags , a total of 100 metric tons. However, after the goods arrived in Russia, the customs discovered the soybean net weight of 94 kilograms per bag, 1 000 bags, a total of 94 tons. At that time, the market price was falling. So by the reason of the discrepancies between the document and the cargo, the Russian company asked for 5% price reduction, otherwise he would reject the goods.Question:Are Russian side’s requests reasonable? What measures should the Chinese exporter take for remedy?Answer：Russian side’s request is reasonable. (1) When there is no more or less clause, delivery should be strictly in accordance with the contract. (2) Under the letter of credit, a 5% expansion for quantity of goods is allowed while the amount of value can’t exceed the amount stipulated in the L/C. However, the proportion of our stretching is more than 5%. Therefore, the Chinese exporter has breached the contract.As for the buyer’s requests for price reductions, the seller may consult with clients to conclude the transaction with international market prices so as to reduce losses.Case 5A foreign trade company exported 1 000 sets of typewriters. The L/C stipulated that partial shipment was prohibited. But nonetheless, when the consignments were gathering at the port for shipment, the seller found that 45 sets of goods got problem in packing and quality. Since it was an emergency and in order to assure of the quality, the exporter believed that according to the Uniform Customs and Practice for Documentary credits, even if it doesn’t allow the partial shipment, there is a more-or-less clause by 5%. Eventually, the seller loaded 955 sets virtually whereas the goods were rejected by the negotiating bank.Question:Please explain the reasons.Answer：According to UCP600, unless the quantity of credit is specified in L/C, even if the partial shipments are not allowed, the quantity of goods allowed 5% more or less in quantity in condition that the total amount paid does not exceed the amount of credit conditions. However, this clause can not apply to situation when the quantity is provided by counting the number of packing units. In this case, typewriter is counted by set, belonging to the exceptions of the above clause. 5% more or less in quantity is not allowed. Therefore, the bank refused to negotiate the document because of discrepancies found by reviewing the L/C and other documents.Case 6An ore exporting contract specified the terms as follows: “25 000 M / T 3% more or less atseller’s option.”When the seller prepared to take delivery, the international market prices of ore went upward.Question:(1) How much are you going to deliver as a seller? Why?(2) Standing in the position of the buyer, what should be paid attention to during negotiation of the terms of the contract?Answer：The seller may load less cargo than stipulated, because international market price of the goods raised sharply, which subject the seller to a loss if delivering the cargo more than stipulated. More delivery means more losses. According to the present conditions, the seller can deliver only 22 750 tons of cargo.As a buyer, in order to avoid the seller’s taking advantage of the changes in market prices for additional profits, it would stipulate in the contract: the price of more or less part of the cargo loaded may comply with the market prices in time of shipment or comply with the contract price.Case 7One Chinese export company exported some goods to Canada, valued at $800 000. The contract stated that it should be packed in plastic bags, marks with English and French on each item. But the Chinese company used other packaging instead in the actual delivery, and still used only English marks. The foreign merchant, in order to adapt to the requirements of the local market and sales, hired people to change the packing and shipping marks. Then he asked for claim against the Chinese company. The Chinese company recognized something wrong, so compensated the customer.Question:Try to analyse the case.Answer：At present, many countries made regulations about packaging and labeling for commodities sold in the market and the imported goods must conform to the regulations, or else they will be prohibited for import or sale in the market. Label is a sign which is attached on the goods or packaging referring to the country, manufacturer, name of goods, goods components, quality characteristics, use method, etc. In making the sales package label, we should pay attention to the relevant state regulations for the administration of the label. Some developed countries often avail of these regulations as means of import restrictions which should cause enough attention. For example, in the European Union, there has a series of merchandise; basic content is commodity itself or packaging must with correct tags that can be fully read, and understandable. From this perspective, the seller failed to strictly, according to contract, perform prescribed packing conditions which shall be deemed to be the obligation to a breach of contract. Our company has two faults, one is changing packaging materials, although the quality of goods itself is not affected; the another fault is that the mark is not stipulated according to the contract, due to the products’belonging to the French area, the filling is often in French. Anyhow, in order to successfully export, we must understand and adapt to the special requirements of different state regulations, in order to reduce unnecessary troubleCase 8British Moore Company with the condition of CIF, bought from LanTuo company 300 cases of canned fruit in Australia. The contract with a provision reads: “Packed in carton, 30 tins in each carton.”It was found that 150 cases that the seller delivered were 30 tins in each carton, the rest were 24 tins per box. The buyer refused the goods while the seller argued that 30 tins per box is not an important part of the contract, and with the quality, no matter it was 30 or 24 tins per box, it was correspond to the contract’s quality requirement, therefore, the buyer should accept. Question:Please analyse the case.Answer：The law in some countries divides the sale into two categories, sale by sample and sale by illustration. The latter includes a very wide scope, not only involves goods quality issues, also including quantity, even in the contract on shipment, packaging and goods with the statement. According to the British business law, all the “explanation”items are the elements of the contract. If they are violated, the buyer is entitled to the rejection of the goods and may lodge a claim. In this case, the British law believes that packaging belongs to “explanation”part that is vital and since the seller made a breach of contract, the buyer had reasons to refuse all the goods, and also could accept the part fulfilling that are with the provisions and rejecting the rest and claim for damages.。