BEC中级,MODULE 3

MODULE 3
T ask 1: T ypes of business
Task 1): Vocabulary
II.Discussion
Find out the equivalent terms in Chinese. As well as asking students think of one advantage and disadvantage for each approach, ask them to give an example of a business they know which matches
Reference expressions
Credit rating 信用度，信用评级
Franchise agreement 特许协议
Franchise fee 特许证费用
Well-established 公认的，知名的
Brand name 品牌名称
Financial assistance 金融支持
As a sole trader, you are independent; you are your own boss.作为独立经销者，你做事独立自主，你是你自己的老板。

As a franchisee, your promotional activities, financial records, hiring, service procedure, etc. are not in complete control of your own.作为被特许的经销者，你无法完全掌控促销活动、财务记录、员工雇佣、产品服务等环节。

In partnership you share risks and profits with your partner.在合伙经营中你与合伙人风险共担，利益共享。

You may disagree with your partner on strategy.在决策方面你与合伙人可能会有分歧。

Franchising enables people to both own a business and get help running it.特许经营能够使人们在拥有公司的同时得到如何经营公司的帮助。

A well-run franchise organization can provide a person who has never managed a business with guidance.经营良好的特许企业可以给从未拥有或经营过企业的人指引方向。

Franchisors can provide a brand name, products or services and financial assistance.特许企业可以提供品牌、产品或服务，甚至金融支持。

Franchisees have to pay franchise fees and they lose some independence.加盟者必须支付特许证费而且会丧失一定的独立性。

Sometimes the training programs provided by the franchisors are weak --- too brief and staffed by trainers who do not have instructional skill.有时特许经营者提供的培训课程收效甚微：太简短，而且选派的培训者缺乏授课技巧。

Task 2)：Reading---We wanna hold your hand
I．Scanning
II．Reading in depth
1.business sense: It is the application of wisdom for today's business, or simply put, common sense
in business. It is more than knowledge, facts, and figures. It is copious use of ideas especially those that are so simple, ordinary, or basic that they are disregarded. It is insight, the ability to interpret developments and the business environment differently, and to see, discern, and use differently and profitably, what others see but ignore because they look so ordinary or appear foolish.
2.entrepreneurial spirit创业的,具有企业精神的
entrepreneur [ɔntrəprə’nə:]〈法〉创业者，企业家（尤指涉及财务风险的）
3.run the show 主持演出,主持,操纵
4.the most entrepreneurial = massively entrepreneurial 极具开拓进取精神的
5.branch out into franchising 从…分离出来，拓展新业务
6.log on to 登陆，上网
eg. Log on to the internet without cables 无线上网
Task 3)：Listening---Advice on franchises & Planning a seminar
I.Notes taking
Ask students to listen to a trainer doing a seminar on being an entrepreneur and make them to take notes about the question: ‘What advice does the trainer give?’
--- you must be someone who likes to follow rules and have support from others.
--- choose a strong brand and something you’re interested in
--- you need start-up capital
II.
Task 4)：Grammar---Will and the future
I.Tense
II.Timeline
Task 5)：Speaking---discussing a schedule
I.Pair work
There are 2 stages to this pair work activity.
1) Reading stage: students need to turn to their files on Pages 126 and 131 and read the correspondence. Using the information, they make changes to the schedule on Page 29.
Student A:
However, before you confirm these details, read some correspondence and make any changes and notes on the schedule. Finally, meet with your partner to discuss and confirm the final version.
From: r.thorne@
Subject: workshop
Thank you for inviting me to run a workshop on the 15th. I am delighted to confirm that I will be able to attend. I would like to suggest the title: ‘You might want it but does your customer?’It will be about targeting the customer and improving service. Does that sound OK? I’m currently available either morning or afternoon. Please confirm asap. Regards
RT
TELEPHONE MESSAGE Fiona Br ewst er called. She has a
pr oblem wit h speaking on t he 15t h. She’s going t o be lat e so asked t o speak lat er in t he day. C an you change her session? Maybe t o lat er in t he mor ning or t he af t er noon?
St udent A Secur it y j ust said t hey
pr obably won’t be opening t he building unt il 9.15 on t he 15t h. I t’s a pr oblem wit h
st af f ing!
9:15-9:30 Registration and coffee (should we put everything back by fifteen minutes?) 9:30-11:00 Introductions and workshop: ‘You might want it but does your customer?’Speaker: R Thorne
3:30- 5:00 Talk: ‘A good idea does not necessarily make money
Speaker: Fiona Brewster
Student B:
TELEPHONE MESSAGE Laszio Reiner called t o conf ir m his t alk. His f light lands at 8.30 on Sunday evening. Will you be meet ing him? By t he way, he seems t o t hink he’s speaking f or t wo hour s not one. He also said it isn’t r eallly a t alk –mor e of a discussion and wor kshop.
C an you let him know?Subject: another change!
Hi
I rang earlier and left a message saying I’d be late and couldn’t do the morning session. Actually I can now but it will have to be mid morning. Then I definitely have to leave after lunch. Sorry to change things around like this.
Fiona
The company doing t he buf f et
on Monday have made a mist ake.
They can’t guar ant ee 1 pm. Do
you mind if it’s 1.15?
St udent B 11:30-1:00 Talk: ‘A good idea does not necessarily make money’
Speaker: Fiona Brewster. (She can’t do 9:30? What do we replace her with at 9:30 Workshop and mini-presentations by each participant. (When do we do this?)
1:15-2:00 Lunch (Can we shorten lunch or put events back by fifteen minutes?)
2:00-3:00 Workshop: Online businesses – the myth and the truth
Speaker: Laszlo Reiner (He wants to speak for two hours!)
2) Speaking stage: working in pairs students report on the changes to their schedules and try to prepare a finalized schedule. Make sure each pair presents their version and gives reasons. Note that there is no one correct version.
9:15-9:45 Registration and coffee
9:45-11:15: Introductions and workshop: ‘You might want it but does your customer?’Speaker: R Thorne
11:45-1:15 Talk: ‘A good idea does not necessarily make money’
Speaker: Fiona Brewster
1:15-2:15: Lunch
2:15-4:15: Workshop: Online businesses – the myth and the truth
Speaker: Laszlo Reiner
4:30-5:30 Mini-presentations by each participant
T ask 2 Listening T est-Part 1
Task 1): Listening—Leaving messages
I.Tips for Part one
1.播放录音前的一般会有几分钟的时间。

快速在试卷上划出关键词。

三个会话都划完后，小声重复这些关键词，这样会留下较为明确的印象。

不要指望说话人会在提及空格内容之前说出与空格部分前的字句完全一致的字句。

说话人往往说出与空格部分前字句意思相同的其他表达，包括使用近义词，近义句，就是paraphrase。

但是地点、数字、商品规格是要原原本本的填入的。

2.争取在听第一遍就完成大部分空格，在第二遍时完成并校对所有空格。

3.空格顺序完全按照录音的顺序。

4.空格部分包括：单个名词或形容词；两个名词构成的结构；一个形容词和一个名词构成的结构；动词加名词的结构；数词。

考生记住一个常识：不可在一个空格填入超过两个词。

空格是名词的标志是：空格前有介词的出现。

空格是形容词的标志是：空格后有名词的出现。

空格是动词的标志是：空格后有介词的出现。

5.需要填入数词的地方一般其前面会有介词或动词出现而后面会有名词出现；这在第一步重复关键词时就有预知了。

6.所写单词过长时用速记方式记录或用中文标明其意，往答题纸上转抄时再写出完整的。

7.往答题纸上转抄时切记每个单词的每个字母都需大写；合同、订单的参考号中的字母也不例外。

II. Tips for part two
1.掌握每一选项的中文意思，并用最简洁的文字写出。

2.在该项的十个对话或独白中，通常是不会给出直接答案的；相反，一般绕个弯子把答案隐
藏起来。

这也是该题对于考生来说困难的一个原因。

如果听到内容与某选项完全一致，大胆排除该选项。

3.当选项中有赞扬和投诉的，考生须特别注意说话者的语气，甜美愉悦的一般为赞扬，而含有怒气的则是投诉。

4.该题困难的另一个原因，作者认为是主要原因—考生不熟悉外资企业管理层各个部门的实际沟通，尤其是口头的沟通。

有一个补救的办法是把往年真题该部分的录音文稿拿到，读上十份左右，不熟悉的用语划下来，然后依据功能和职位两个类别予以分类。

所谓功能就是说话的人要表达什么目的；所谓职位就是说这些话的人是哪个部门的，职责是什么。

一般说来，应对BEC 中级听力特别是短文听力，其备考训练必须抓住竖听和横听两点结合来进行。

所谓竖听，是指一套题目从头听到尾，从第一题听到最后一题。

所谓横听，是指把相同题材和体裁的文章放在一块对照比较着听，从而迅速抓住同类型文章的规律，真正做到以不变应万变。

文章一般用记叙的语言讲述人物的经历，较少有情节的描写或人物对话。

通过这样反复对比听，可以使我们很快掌握人物传记题材文章的模式和考题思路，在短时间内抓住考点，做到举一反三。

Task 2): Speaking —Leaving a voicemail message
I. Format
Telephone messages or slips are a kind of notes, including visitor slips, appointment slips, asking-for-a-leave slips, message slips, etc.
Telephone slips, as well as other notes, are written for the convenience of the people who are temporarily off.
Telephone slips may be designed and printed as standard office slips (sample 1) or written in a casual way (sample 3).
Telephone Message
To:__________________________________________________
in your absence
Mr/Mrs/Miss _________________________________________of ___________________________________________________ Telephone No.:________________________________________
and left the following message
_______________________________________________________________________________________________________________________________________________________________
Signed: ______________________
Date: _________________ Time: _________________
Sample 1
给某某人的留言来电者的个人信息
（电话留言内容）
留言记录者签名您离开办公室的时候记录电话留言的日期
留下以下消息
Sample 3
译文
Please call sb.at …about sth.
请打电话给某人，关于某事，他/她的电话号码是······
II. Direction
1. Students make up their own message. It can be similar to the kind of message they leave in their work or they can crate any context they like.
2. Students work in pairs and leave their message. Afterwards, students can compare and check they have all the key information. Make sure that students use some of the expressions in exercise
3. III. Reference expressions
When you leave voicemail, it is important to be very clear:
●Prepare the listener for the message
This is Frank Larsen from Scandinavian Conference
It’s 9.30 on Wednesday morning.
I’m ringing about the sales report.
●Make requests simple and polite
Could you send me the report, please?
Could you please call me back?
●Give clear contact information
I’m in Helsinki until Friday.
My telephone number is 345766.
Task 3): Writing—Taking notes and messages
I. Taking notes
1. Refer students to the Learning Tip. Being able to summarize and shorten what someone has said is
a particularly useful skill in business, not only for phone messages but also for note-taking at meetings or presentations.
2. Students listen to the recordings again from exercise 1 on page 30. They may need to hear them twice. Ask students to take note of the key words the first time they listen, and finalize their messages on the second listening.
II. Reference phrases
常用的电话留言句型：
（1）Just a minute. I’ll get a pen. 请等一下，我拿支笔。

（2）I’ll let him know, Mr. Brown.
（3）No. I really need to talk to him personally.
（4）would you like to lave a message on his voicemail,
then?
（5）Hold on and I’ll transfer you. 稍候，我会帮您转接过去。

（6）I’m not available to take your call, but please leave your
name, number and a brief message.
（7）Please call me at 556-3243 when you get back.
T ask 3: Listening T est-Part 2
I. Dos & Don’ts
Dos
考生可以从BEC中级历年考题中选取10-20篇不同题材和不同体裁的文章，依据以下几个步骤，横竖结合来进行精听训练。

Step 1：第一遍听磁带时认真做题，对所选取的每段文章都认真仔细，注意时间，模拟考场氛围。

做完以后还需注意统计对错个数，并分析选项设置特点，练习快速扫描选项的能力。

Step 2：脱离文字材料再听4-5遍磁带。

此时绝对不允许照着文字材料听，应该反复使用录音机上的重复键，尽最大努力听懂全文内容。

听第5遍或第6遍的时候，可以一边听一边将全文笔录下来，然后对照文字材料，看看笔录有什么问题，分析听不懂的原因，是语音、词汇还是语法？然后有的放矢地加以解决。

Step 3：在足够熟悉此段落中的内容后，打开文字材料，一边听录音一边看，并在段落中相应考点和问题答案，仔细体会，分析自己为什么被某些干扰项误导。

Step 4：跟着磁带大声朗读，以提高自己的语速。

如果自己的语速能基本跟上听力材料的语速，再做同类型题目，困难就不大了。

Don’ts
1. 鸵鸟式听法。

很多同学听力过程中没有动手的习惯，听就是听，在做题时才努力回忆与该题有关的信息。

甚至有同学喜欢闭着眼睛听或者把头低下来，伏在桌子上听，并认为这样注意力更集中，但这样往往容易走神，听的效率非常低。

2. 多而不精。

对于已经听过的材料，很多同学都很少再听，这是一个错误的观念。

片面追求练习的量，并不能有效提高做听力题时的悟性，必须用心去感受才能收到显著的效果。

3. 不愿对着文字材料大声朗读，认为听力就是听力，没有必要和朗读口语联系起来。

其实听力考的是口头语言，口语提高了，听力也就自然而然上去了。

同时朗读可以培养正确的语音语调，可以加强我们对文章的领悟力。

4. 训练时间安排不得当。

听力训练需要思想高度集中，故时间安排以每天精神最佳时候为宜。

时间不宜过长，每次连续听半小时到一小时就可。

另外，由于听力是一种习惯成自然的技巧训练，所以最好每天安排一段时间，切忌三天打鱼，两天晒网。

总之，BEC中级短文听力并不可怕，如果我们能够宏观把握，平时坚持"用心去听"，我们肯定能够从不同角度、不同层次提高自己的英语语言能力。