《管理英语3》 形考自测题3.1答案

一、选择填空，从每题选项中选出一个能填入空白处的最佳选项（每题10分）。

题目1

—Is it more advisable to upgrade our present facilities than taking the risk of opening a new park?

—____________

选择一项：

A. Thank you.

B. I'm glad to hear that.

C. I don't think so.

解析：本题是考核“做出判断”的交际用语, 问句是一般疑问句，答语应对问句做出判断，给予答复。A表示感谢；B表示很高兴听到某个消息，都没有做出明确答复。C表示“我不这样认为”，给出了答复。这里的so替代了前句中所说的事情，所以答案是C。

正确答案是：I don't think so.

题目2

—Is it possible for you to expand business there?

—_____________

选择一项：

A. I like it.

B. I'd love to.

C. Yes, I think so.

解析：本题是考核“做出判断”的交际用语,答语应给出判断。A的意思是喜欢某物，没有做出明确答复；B一般用于回答对方用would you like to / love to / please 构成的问话，或用于委婉答复对方的邀请。C的“Yes, I think so”表示“是的，我认为行”，所以答案是C。

正确答案是：Yes, I think so.

题目3

The manager urged his staff not to __________the splendid opportunity.

选择一项：

A. slide

B. miss

C. escape

译文：经理敦促员工们不要错失良机。

解析：固定搭配题。miss the opportunity错过机会，与机会失之交臂；escape逃跑，逃避；slide滑行，溜走，可以说opportunities slide，表示“机会偷偷溜走了”，但不表示人错失了机会。所以答案是B。

正确答案是：miss

题目4

A budget is an estimation of the _______ and _______ over a specified future period of time.

选择一项：

A. cost; expense

B. revenue; expenses

C. revenue; interest

译文：预算是指对未来的一段时间内发生的收入和支出的估算。

解析：词义辨析题。这三组词词义分别为“成本、支出”、“收入、支出”和“收入、利息”。该题应从“预算”的定义来判断，所以答案是B。

正确答案是：revenue; expenses

题目5

Let's discuss these problems at the meeting, ________?

选择一项：

A. do we

B. shall we

C. will you

译文：我们在会议上讨论这些问题，好吗？

解析：本题考核反义疑问句的用法。句型Let’s …引导的句型反义疑问句固定搭配为“Let’s …shall we ?”用于表示建议或征求对方意见，所以答案是C。

正确答案是：shall we

题目6

二、阅读理解

阅读下面的文章，根据文章内容，完成相应的选择题。（每题10分）

Three Steps to a Good Marketing Budget

Without good budget management, you are likely to overspend on marketing accidentally. Here are three steps that help to make a good marketing budget.

Step 1: Organize financial information

The first step is to be clear of your current financial situation. You need to know how much money your company makes monthly and the changes that might arise in the future. Although income flows change throughout the year, you must organize the information based on reliable revenue — the minimum amount of money your company makes each month.

A realistic budget plan will always focus on the income that exceeds the expenses, not the total revenue that comes in. When you have determined the amount of disposable income available for the company, you should determine where the money will go.

Step 2: Determine where you want to spend marketing funds

After you know the total amount available to spend on marketing, the next step is how you plan to spend that money. Three main factors decide how you spend marketing funds: the budget amount, your past experiences, and where you can reach the right audience.

You will start organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that have worked in the past. Also, you need to consider which marketing channels will allow you to reach the right audience.

Step 3: Assess data and make appropriate changes

The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately, marketing is designed to bring in extra revenue. If the activity does not bring in any additional revenue over its cost, then it is better to change strategy and try something else.

Assessing the data is a vital part of creating an effective marketing strategy. Evaluation begins with comparing past performance to the performance after marketing the product or