跨文化商务沟通chapter 2
跨文化商务沟通彭清龙课后
跨文化商务沟通彭清龙课后一、引言1.1 任务背景1.2 任务目的二、跨文化商务沟通的重要性2.1 国际化商务的发展趋势2.2 跨文化商务沟通对企业的影响三、文化差异对商务沟通的影响3.1 语言差异3.2 礼仪与礼节差异3.3 价值观与信仰差异3.4 时间观念与工作习惯差异四、跨文化商务沟通的关键要素4.1 跨文化商务沟通的原则4.2 语言与非语言沟通技巧4.3 跨文化沟通中的注意事项五、案例分析：中美跨文化商务沟通5.1 中美商务文化差异的概述5.2 中美商务沟通中的常见问题5.3 解决中美商务沟通问题的建议六、结论6.1 跨文化商务沟通的挑战6.2 跨文化商务沟通的应对策略跨文化商务沟通彭清龙课后一、引言1.1 任务背景在全球化时代，跨国企业之间的商务交流越来越频繁，而不同文化之间的差异也成为影响商务沟通的重要因素。
为了帮助企业有效地开展跨文化商务沟通，彭清龙老师提供了相关课程。
本文将探讨跨文化商务沟通的重要性以及应对文化差异的关键要素。
1.2 任务目的本文的目的是全面、详细、完整地探讨跨文化商务沟通的重要性，并提供有效的解决方案以应对不同文化背景下的沟通挑战。
通过学习彭清龙老师的课程，读者将能够更好地理解跨文化商务沟通的要点，并在实践中应用相关技巧和策略。
二、跨文化商务沟通的重要性2.1 国际化商务的发展趋势随着全球化的不断推进，国际化商务交流成为趋势。
企业需要与来自不同国家和地区的合作伙伴、客户和员工进行沟通和合作。
跨国企业的商务活动已超越地域和文化的限制，因此，跨文化商务沟通的重要性不言而喻。
2.2 跨文化商务沟通对企业的影响跨文化商务沟通能够直接影响企业的业务发展和合作关系。
如果企业不能有效地应对文化差异问题，可能导致沟通障碍、误解和冲突，进而影响商业谈判、合作协议和客户关系等。
因此，跨文化商务沟通对企业来说至关重要。
三、文化差异对商务沟通的影响3.1 语言差异语言是文化的重要组成部分，不同语言之间的差异会影响商务沟通的准确性和效果。
跨文化商务沟通(PPT32页)
Character features
South China: exquisite, euphemistic North China:bold, frank,straightforward
7
Islam
Dietary restrictions: • do not eat pork • do not drink • do not eat blood
28
Analysis
• The delegators from Dubai belief in Islamism, and have strong religious concepts. Boar is their totem, they are banned from eating pork.
• Chinese people lack of religious conscious and ignore the important factor when they negotiate with Dubai’s company.
different cultures, customs and religious belief different thoughts or actions conflicts
2
Types
Verbal behaviors
Different ways of greeting Different responds to praise The main part of considering issues
商务沟通chapter2习题
1.（单选题）Nonverbal signals can be more influential than spoken language becauseA.body language is difficult to control and therefore difficult to fake,so listeners often put more trust in nonverbal cues than in the words a speaker usesB.nonverbal signals communicate faster than spoken language, and most people are impatientC.body language saves listeners from the trouble of paying attention to what a speaker is sayingD.nonverbal signals are universal and work the same in every culture2.（单选题）If you are analyzing the logic behind a speaker's conclusions and recommendations，which style of listening are you using？A.Content listeningB.Defensive listeningC.Empathic listeningD.Critical listening3.（单选题）Which of the following is the best general advice about touch in the workplace?A.Touch is a complex subject best left to individual interpretationB.Other than handshakes, the best general advice forthe workplace is to avoid touching anyone under any circumstancesC.Friendly touching should be encouraged as a way to build team rapportD.Decisions about touch should be determined by cultural norms4.（单选题）Which of the following is true about nonverbal signals?A.They convey 93 percent of the information in a spoken exchangeB.They convey 7 percent of the information in a spoken exchangeC.They can convey some portion of the information in a spoken exchangeD.They always convey more than spoken language5.（单选题）Which of these is the best strategy for interpreting nonverbal signals while you are listening to someone speak in person？AUse nonverbal signals as a guide to interpretation,but don't assume anything;if you sense a disconnect between what you are seeing and what the person is saying, ask the speaker an honest and respectful question to clarifyBIf you know the person well,you can safely assume that the nonverbal signals you are seeing are more truthful than whatever the person is sayingCTrust your instincts and ability to "read someone likea book",even if that means concluding the opposite of what the person is sayingDPay particular attention to eye contact; anyone who won't look you in the eye is hiding something6.（单选题）Which of these is not one of the potential benefits identified in the Chapter 2 of unplanned,informal conversations that take place during a typical workday?AThey present rare opportunities to get a few minutes of "face time" with senior executives and other influential peopleBThey are opportunities to network with people acrossthe company and to learn more about the company and its operationsCThey are an important way to "blow off steam" so that you can release pent-up frustrations and thereby focus more effectively on your workDThey can make work more satisfying by helping youand your colleagues relate to one another on a more personal or social level7.（单选题）How should you prepare yourself for a conversation that might involve unwelcome information,such as a performance review from your boss?ARemind yourself where you stand in the corporatehierarchy; it's a waste of energy to dispute information coming from a superiorBCome armed with plenty of information to back up your positionCBolster your confidence and determination by reminding yourself of how hard you work and how much you contribute to the organizationDRemind yourself not to get defensive and to treat the conversation as an exchange of useful and important information8.（单选题）Why is it important to prepare thoroughly before having a difficult conversation?A.Preparation helps ensure that the conversation won't get sidetracked with heated arguments over detailsB.Victory in any dispute nearly always goes to the person who is better preparedC.Thorough preparation helps you ignorethe emotional element of the conversationD.You are unlikely to show intellectualdominance if you attempt to "wing it"9.（单选题）Why is it important to take the time required toidentify the true source of conflict before attempting to resolve it？A.Failing to do so leaves a company vulnerable to legal actionB.Conflict is never about what it appears to be aboutC.The apparent conflict might not be the real conflictD.It's a vital step to verify that you are not at fault。
最新Chapter-2跨商务文化交际教学讲义PPT
Examples
Dove: peace
鸽子：和平鸽
Fox: cunning
狐狸：像狐狸一样狡猾
Owl: wisdom
猫头鹰：坏运气
在言语交际verbalcommunication的过程中交际双方必须考虑语言的语音层面和语用层面承认不同的文化背景和差异增强理解和信任才能通过语言促进沟通实现交际的目的建立良好的关系
Chapter-2跨商务文化交际
Introductory Case
一位刚到美国的中国企业经理，被美国 朋友请去做客。这位经理到这位美国人 家里后，觉得其房屋陈设很奇怪。突然 他发现一个台子上竟摆着一尊泥塑的孙 悟空，他很兴奋，连忙问女主人：“你 怎么会有这尊孙悟空？是从中国买的吗？ 花了多少钱？用的是人民币还是美元？” 女主人只是笑了笑，没有回答。这位中 国经理也没有再问下去。
Attributes of Verbal Communication
Express all kinds of ideas we want to express
Eg: A manager talks market development plan with his subordinates in a meeting.
Denotation means a dictionary definition.
Connotational meaning (隐含意义)
It refers to extended meanings or associated meanings.
Connotational meanings have developed over time through use by people and especially by poets and writers.
跨文化商务沟通中文版pdf
跨文化商务沟通中文版pdf
1 跨文化商务沟通的意义
跨文化商务沟通指的是不同文化背景之间进行商务交流的过程。
在全球化的今天，各种文化之间的交流和合作越来越频繁，因此跨文
化商务沟通的能力已经成为我们必不可少的技能之一。
一方面，跨文
化商务沟通可以增进相互信任，提高工作效率和质量，减少误解和矛盾；另一方面，能够有效地应对不同文化间的差异，加强合作关系，
提高竞争力，拓展市场。
2 跨文化商务沟通的挑战
跨文化商务沟通涉及到语言、文化、历史、习惯等方方面面，因
此对沟通双方的语言能力、文化素质、人际交往能力都有着较高的要求。
其中最大的挑战就是文化差异，不同的文化背景可能会影响到双
方的认识和行为方式。
比如，在与中国商务人员交流时，会涉及到
“面子文化”的因素，而这在西方文化中并没有这样的概念。
此外，
沟通的效果还可能受到时间差异、地理距离、宗教信仰等因素的影响。
3 如何提高跨文化商务沟通能力
要提高跨文化商务沟通能力，首先要了解对方文化的背景、价值观、习惯和历史。
其次，要增强自身的语言能力、沟通技巧和文化意识，在交流中要注重语气、语速、表达方式、体态语等细节，提高感
官上的理解力，同时也要有耐心和诚信，避免误解和冲突。
最后，还
需要积极主动地了解外部环境和市场情况，扩大自己的视野和经验，从而成为一名跨文化商务人才。
总之，跨文化商务沟通是一项重要的技能，可以帮助我们更好地理解世界和促进商务关系的发展。
通过认真学习和不断练习，我们一定能够成为优秀的跨文化商务人才。
跨文化商务沟通ppt课件
跨文化商务沟通
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第十章 跨文化商务沟通
一、跨文化商务沟通的定义
（一）文化
文化是一个群体在价值观念、信仰、态度、 行为准则、风俗习惯等方面所表现出来的区别 于另一群体的显著特征，是人的思维、行为的 范式，是人们时间经验的积累和表现模式，是 人的行为导向。正是这种文化在群体上的差异 性导致了企业经营国际化时所面临的文化冲突。
跨文化商务沟通
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第十章 跨文化商务沟通
（二）跨文化商务沟通中的语言差异
一个民族所使用的语言与该民族所拥有的 文化之间存在着密切联系。在跨文化沟通中， 不同文化之间的差异对于商务沟通语言有明显 的制约关系。
1. 中国 2．美国
3．法国 4．日本
跨文化商务沟通
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第十章 跨文化商务沟通
（三）跨文化商务沟通的语言沟通策略 1．选择适当的句型 2．善用模糊限制语 3．提高语言的表达效果和灵活性 4．保全面子，维系合作关系 5．保护说话者，减轻其所负责任
跨文化商务沟通
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第十章 跨文化商务沟通
3．融合
融合是指不同文化间在承认、重视彼此间
差异的基础上,相互尊重,相互补充,相互协调,
从而形成一种你我合一的、全新的组织文化,
这种统一的文化不仅具有较强稳定性, 而且
极具“杂交”优势。对于大多数跨国公司来讲,
通过融合的方式吸收异质文化的精华，形成自
身特有的企业文化和管理模式, 是适应跨国文
一种“统一”的组织文化, 但其缺点是不利于
博采众长, 而且其他文化因遭到压抑而极易使
其成员产生强烈的反感, 最终加剧冲突。
跨文化商务沟通
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第十章 跨文化商务沟通
2．折衷 所谓折衷是指不同文化间采取妥协与退让
跨文化商务沟通chapter2.
Ingredients of Culture
artifacts Culture may be classified by three large categories of elements— Almanet and Alwan (1982)
concepts
behavior
Elements of Culture
artifacts (which includes items ranging from arrowheads to hydrogen bombs, magic charms to antibiotics to electric lights, and chariots to jet planes); concepts ( which include such beliefs or value systems as right or wrong, God and man, ethics, and the general meaning of life); behavior ( which refers to the actual practice of concepts or beliefs).
Edward T. Hall
Culture is the total accumulation of beliefs, customs, values, behaviors, institutions and communication patterns that are shared, learned and passed down through the generations in an identifiable group of people.
Culture Defined
《跨文化商务沟通》第二章 跨文化言语沟通课后练习
《跨文化商务沟通》第二章跨文化言语沟通课后练习一、单项选择题共9 题1、（）It is carried out either in oral or in written form with the use of words.A . language usageB . business communicationC . verbal communicationD . bilateral communication参考答案：C2、（）It is a hard-copy document, used for communicating inside an organization, usually short.A . memoB . documentC . wordsD . policy参考答案：A3、A report, generally speaking, just state the facts in a style with a logical structure, which is（）to follow, and is concise and to the point.A . artificialB . easyC . difficultD . formal参考答案：B4、（）It is the study of the meaning of words, a system that relates words to meaning.A . languageB . communicationC . pragmaticsD . semantics参考答案：D5、Letter writing is very important in business communication. And a good letter is（）, straight forward, and polite.A . courteousB . rhetoricC . euphemisticD . brief参考答案：D6、（）It is the study of how speakers use the language to reach successful communication, and the study of the effect that language has on human perceptions and behaviors.A . semanticsB . pragmaticsC . communicationD . language参考答案：B7、（）It is a set of symbols and the rules for combining those symbols and rules that are used and understood by a large community of people.A . languageB . semanticsC . pragmaticsD . communication参考答案：A8、Written document is more（）than making a call.A . convenientB . efficientC . formalD . stereotype参考答案：C9、Verbal communication includes（）communication and written communication.A . oralB . speakingC . talkingD . discussing参考答案：A二、判断题共9 题1、Verbal communication is the transferring of thoughts between individuals only via spoken messages.对错参考答案：错误2、Semantics is a system that relates words to meaning, which is easy to follow and can never be misunderstood by people.对错。
广东开放大学10150跨文化商务沟通
—send strong messages. 选择一项： A. True B. False
本句参考译文：我们的所有非言语行为——身体姿势、坐姿、与对方的目光接触、语速和音量以及我们站立的距离——这些都在交际中传送大 量的信息。【知识点来源：Unit 2】
陈述与事实不符。实际上人们更愿意相信非言语信息，因为人们的很多非言语行为是在潜意识中表现出来的，更能真实地反映人的内心想法。 While you are saying “You must do it”, you hit the table with your fist.
This means that nonverbal behaviors can be used to repeat verbal messages.
选择一项： A. True B. False 本句参考译文：在所有文化中人们都用点头表示同意。【知识点来源：Unit 2】
陈述与事实不符。例如：印度人用点头表示不同意。
正确答案是：False Silence may be interpreted differently in different cultures.
verbal message more because it happens at a more conscious level.
选择一项： A. True B. False 本句参考译文：当非言语行为和言语信息相抵触时，人们往往更相信言语信息，因为后者是人们有意识表达出来的。【知识点来源：Unit 2】
选择一项： A. True B. False 本句参考译文：不同文化对沉默的理解有所不同。【知识点来源：Unit 2】
思政元素在《跨文化商务沟通》课程案例教学设计中的应用研究——以第二单元文化和交流的关系为例
492021年35期总第579期ENGLISH ON CAMPUS【摘要】本文重点论述课程思政视角下《跨文化商务沟通》课程案例教学方法。
以第二单元文化和交流的关系为例，探索高校商务英语专业《跨文化商务沟通》课程思政案例教学方法，以充分发挥课堂教学在育人中的主渠道作用。
【关键词】课程思政；《跨文化商务沟通》；案例教学法【Abstract】This paper focuses on the case teaching method of the course“Intercultural BusinessCommunication”from the perspective of curriculum ideology and politics. Taking the relationship between culture and communication in Unit 2 as an example, this paper explores the ideological and political case teaching methods of the course“Intercultural Business Communication”for business English major in colleges, so as to give full play to the role of classroom teaching as the main channel for educating students.【Key words】curriculum ideology and politics; Intercultural Business Communication; Case teaching method 【作者简介】张哲，广州商学院。
【基金项目】课题名称：基于课程思政理念的《跨文化商务沟通》案例教学设计研究(课题编号：2021XJKCSZ0026)。
国际商务与跨文化沟通培训教程
国际商务与跨文化沟通培训教程随着全球化的不断发展，国际商务合作越来越频繁，企业之间的跨国交流也日益增加。
然而，由于不同国家、地区的文化差异，跨文化沟通不可避免地会带来障碍。
为了帮助人们更好地应对国际商务中的跨文化挑战，本教程旨在提供一系列实用的培训内容，帮助学员提升跨文化沟通能力。
第一章跨文化意识的重要性在国际商务中，跨文化意识是非常关键的。
本章将介绍跨文化意识的定义、价值以及在商务环境中的重要性。
同时，还将讨论不同文化间的差异，以及如何培养和提高跨文化意识。
第二章跨文化沟通技巧跨文化沟通技巧是成功进行国际商务的关键。
本章将介绍一些有效的跨文化沟通技巧，并提供实际案例以帮助学员更好地理解和应用这些技巧。
涉及到的内容包括语言与非语言沟通、礼仪与文化习惯、身体语言等方面。
第三章文化认知与适应性了解并适应不同文化的行为规范和价值观对于国际商务成功至关重要。
本章将探讨如何进行文化认知，包括学习目标文化的历史、宗教、价值观等方面的知识，并提供一些适应不同文化的方法和技巧。
第四章跨文化冲突的解决策略跨文化冲突在国际商务中不可避免，有效地解决跨文化冲突对于保持商务关系的稳定十分重要。
本章将介绍常见的跨文化冲突类型，如观念差异、语言障碍、沟通误解等，并提供解决策略和实践经验供学员参考。
第五章跨文化团队管理在国际商务中，跨文化团队的管理能力直接关系到团队的协作和绩效。
本章将探讨如何构建和管理跨文化团队，包括团队成员配备、领导风格、决策模式等方面。
同时，还将介绍解决跨文化团队中的问题和挑战。
第六章跨文化谈判与合作跨文化谈判是国际商务中最常见的情景之一，谈判双方文化的差异往往会给谈判带来挑战。
本章将提供一些跨文化谈判的技巧和策略，并结合实际案例进行详细解析。
同时，还将介绍跨文化合作中的要点和注意事项。
结语本教程旨在帮助学员更好地应对国际商务与跨文化沟通中的挑战，提升自身的跨文化能力。
通过学习本教程，学员将能够更加敏锐地意识到跨文化问题的重要性，掌握跨文化沟通技巧，并有效解决跨文化冲突，从而在国际商务领域中取得更大的成功。
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Heroes
“Heroes” is a term used to indicate persons, ordinary or famous, real or imaginary, as long as they possess characteristics that are highly prized and worshiped in a culture.
artifacts (which includes items ranging from arrowheads to hydrogen bombs, magic charms to antibiotics to electric lights, and chariots to jet planes); concepts ( which include such beliefs or value systems as right or wrong, God and man, ethics, and the general meaning of life); behavior ( which refers to the actual practice of concepts or beliefs).
Characteristics of Culture
Coherent and Learned Transmitted from generation to generation
Subject to change
Characteristics
interrelated
Selective
Ethnocentric
Value Defined
From Intellectual Perspective
One’s principles or standards, one’s judgment of what is valuable or important in life.
Geert Hofstede
A broad tendency to prefer certain states of affairs over others.
How to find out about people’s values? people’
From people’s behavior From what people say about themselves From myths, tales of heroes, and rituals From folk tales, proverbs, sayings
Chapter 2
Understanding Cultures and Their Values
Learning Objectives
By the end of this chapter, you should be able to Define culture and cultural value Identify the ingredients and the characteristics of culture Appreciate the basic values of your own culture and the culture of others Understand how cultural differences in workworkrelated values shape behavior
Samovar and Porter
Culture is the deposit of knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and material objects and possessions acquired by a group of people in the course of generations through individual and group striving.
Clyde Kluckhohn
A conception, explicit or implicit, distinctive of an individual or characteristic of a group, of the desirable which influences the selection from available modes, means and ends of action.
Rituals
Rituals are those collective activities that are considered socially essential within a culture.
Values
Values are social principles, goals, or standards accepted by persons in a culture.
Ingredients of Culture
artifacts Culture may be classified by three large categories of elements— elements— Almanet and Alwan (1982)
concepts
behavior
Elements of Culture
Edward Sapir
Culture may be defined as what a society does and thinks. Language is a particular way of thought.
Kroeber and Kluckhohn
Culture consists of patterns, explicit and implicit, of and for behavior acquired and transmitted by symbols, constituting the distinctive achievement of human groups, including their embodiments in artifacts.
Value System
A value system represents what is expected or hoped for, required or forbidden. It is not a report of actual conduct but is the system of criteria by which conduct is judged and sanctions applied.
Kluckhohn & Strodtbeck’s Strodtbeck’ value orientation
Value orientation
Human nature
Relationship to nature
Sense of time
Activity
Social relationships
Value orientation Human nature evil
Culture is “the customs, civilizations, and achievements of a particular time or people”.
Edward Tylor
Culture…is that complex whole which includes knowledge, belief, art, law, morals, custom, and any other capabilities and habits acquired by man as a member of society.
Taxonomies used to analyze values
Kluckholn & Strodetbeck Hofstede & Bond Trompenaars Shalom Schwartz Edward Hall Value Orientations Cultural Dimensions Value Dimensions Value inventory High- and low-context HighlowOrientation
Variations Mixed/neutral harmony present Being-andBeing-andbecoming group good mastery future doing individual
From Intellectual Perspective
Culture is “the arts and other manifestations of human intellectual achievement regarded collectively”.
From Anthropologic Perspective
Edward T. Hall
Culture is the total accumulation of beliefs, customs, values, behaviors, institutions and communication patterns that are shared, learned and passed down through the generations in an identifiable group of people.