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Introduction Ideal
in mental health
Prudent management Premium services Faithful treatment
Company mission
Enterprise Everlasting effort culture creates Utopias
Network Platform
Direct Marketing
Campus Cooperation
10
Corporate Strategy
PRECISION, DETAIL ACCURATE
DATA ACCESSIBILITY INTELLIGENCE
Price
1. The service for ordinary consumers:
➢ Market survey and analysis ➢ Various types of product costs and the expected profit margins ➢ Comparing our price with others’ ➢ Combining the company's earnings goals with the first three points
the market capacity would be 576 million
5
Prospect Analyse
——Analysis of competition
A Crying bar and Emotion catharsis bar
These bars focus on alleviation of pressure temporarily and fail to solve psychological problems.
Speaker: Li Siqi
1
Utopia
Name
Limited Байду номын сангаасiability Company
Service Philosophy Always at your service
Passion Team
Devotion Efficiency
Principle
Responsibility
Development Leading services
Product
➢Cathartic method of emotion:
Crying bar、Laughing bar、Talking bar、Cooling down bar
➢Psychological relaxation:
Cafe、Chat room、populace BBS
➢Professional psychological consultation:
6
Corporate Strategy
4P principle
7
Corporate Strategy
PRODUCT PLACE
PRICE PROMOTION
8
Corporate Strategy
PRECISION, DETAIL ACCURATE
DATA ACCESSIBILITY INTELLIGENCE
craft brother competition
intertype competition Parks, Psychological Consultations, Pubs
none of them could combine entertainment with psychological alleviation.
4
Prospect Analyse
Analysis of Environment
First—mover advantage
Domestic market
the market capacity
would be more than 1.12 billion
Market trends
The industry will grow rapidly and eventually become a fixed market in the next 3 to 5 years.
2
1 Prospect Analyse 2 Corporate Strategy
3 Core competitiveness
4
Financial Plan
5 Management Company
Prospect Analyse
——Mental Status Quo
Every two seconds, one dies of suicide Psychological problem is the prime cause
Foreign market
The international market could also be compared as vacancy. With an increasing number of Chinese oversea students, we predict vast market space.
2. The service for the student
➢ Establishing long-term cooperation with university ➢ Student will receive the half-profit consumer pricing models
Meditation room、Psychological consulting room
➢Provide services in university town
9
Corporate Strategy
Place
PRECISION, DETAIL ACCURATE
DATA ACCESSIBILITY INTELLIGENCE
of suicide among university students the lacking of social supporting system
means no opportunities for overseas students to communicate Psychological problems have become the top incentive of suspension and drop-out of school