中职英语第三册—Unit 3 Advertising
中职英语第三册—Unit 3 Advertising
Unit 3 AdvertisingListening1．教学重点学习日期、人物简要介绍的相关表达。
2．教学建议A 本部分主要包含五个句子，每组的句子中缺少一个表示日期的表达，要求学生通过听录音来完成填空。
主要以此考察学生对日期的表达方式的掌握程度。
①做每组练习之前，教师可以让学生先快速浏览给出的五个句子，并建议学生思考英语日期表达的顺序。
提醒学生在放第一遍录音时写出正确的答案，在放第二遍录音时确认写出的答案。
②放第一遍录音，要求学生在放第一遍录音时写出正确的答案。
③放第二遍录音，要求学生在播放录音时再次确认写出的答案。
每组单词之间给出学生2~3秒钟的时间快速浏览下一题。
④教师核对答案，可以以提问的形式或自由回答的形式与学生互动，纠正错误，解决学生对答案的疑问。
B 本部分主要包含一段短文。
要求学生在播放录音的过程中选择答案。
主要考察学生对细节的把握以及对整篇文章的理解能力。
①练习之前，教师可以让学生先快速浏览题干和选项，让学生熟悉文章可能涉及的内容。
并且提醒学生在放第一遍录音时了解文章的大体意思。
②放第一遍录音，要求学生在放第一遍录音时了解文章的大体意思。
③放第二遍录音前，提醒学生在录音播放过程中选择答案。
④放第二遍录音，把文章逐句播放，每句之间给出适当的停顿，要求学生要在录音播放过程中选择答案。
⑤教师核对答案，可以以提问的形式或自由回答的形式与学生互动，纠正错误，解决学生对答案的疑问。
⑥最后再将整篇对话录音播放一遍，解决学生对答案的疑问，纠正错误。
C 本部分主要包含五个句子的听写，主要考察学生对整句话的理解以及快速拼写的能力。
①做练习之前，教师可以提醒学生在放第一遍录音时了解每句话的大体意思。
放第一遍录音，要求学生在放第一遍录音时了解句子的意思，并且记录句中的关键词汇和短语。
②放第二遍录音前，提醒学生要在录音播放过程中记录下连贯的句子。
③放第二遍录音，要求学生在录音播放过程中记录下连贯的句子，每句之间给出5~10秒的时间整理答案。
职高advertising课文全译
职高advertising课文全译广告在我们的城市广告随处可见——它们在电视、收音机上广播，粘贴在因特网上，印在报纸和海报上。
广告业是高度发展的行业。
无线电、电视、电影、杂志和报纸的发展同广告业的发展是齐头并进的。
人们对广告的态度并不一样。
有人觉着广告很有用，而且很有趣。
也有人对广告很反感。
捍卫广告的人认为，广告介绍优质产品，给消费者提供有价值信息，有助于消费者作出判断。
另一方面，批评者有时指责公司滥用广告，误导消费者，让我们相信某种其实很一般的产品有多么好或购买某种产品会令人更加愉快等。
广告的原理十分简单。
把一个品牌介绍给潜在的顾客，使产品与需要相配和，这样公司就可以影响顾客的选择。
由于消费者每天接触大量的广告，广告人必须十分努力才可以灌输自己的信息（给别人）。
正因如此，公司往往花费巨资聘用广告人。
接近消费者的最后机会是投合消费者的情感需要。
这样，卖掉的好像不是一件产品，而是卖掉了金钱所买不到的东西，譬如爱，幸福与成功。
广告对公司和消费者产生作用通过好几种方式。
事实一再证明，频繁的广告提升了销售量，从而导致了产量的提高，因此导致了价格的下降。
所以广告不但没有使产品变得更贵，反而使产品变得便宜了。
广告也会帮助消费者在琳琅满目的商品中作出选择。
在购买一件昂贵的商品——譬如一辆车或一台电脑时我们往往要考虑许多因素，这时广告会帮助我们作出正确的决定。
或许广告最重要的功能就是介绍新产品。
忠实的广告会提供好的信息帮助消费者判断他们是不是需要某件广告中的产品。
通过介绍产品特点、功能、耗资以及服务，广告还可以使消费者在走进商场以前对产品的价格和质量进行比较。
在掌握了一些事实和数字以后，消费者才能更好地应对伶牙俐齿的销售人员。
不是所有广告都用来促销产品或者提升公司业绩。
政府也会利用广告使民众了解社会问题和政府的方针政策。
一些救助组织常常指定某位名人作为自己的代言人来宣传自己的宗旨。
譬如，联合国选择足球明星罗纳尔多，歌星Tetsuya Komuro以及其他一些名人作为特使向公众宣传自己的计划。
Unit 3 Advertising-Passage A
Experiencing English 2
拥有东芝，拥有世界 Take TOSHIBA, take the world.
11
Experiencing English 2
Public Service Advertisement
12
Experiencing English 2
Public Service Advertisement
In the United States, the Ad Council creates timely public service messages to the nation. Their purpose is to raise awareness of public problems that citizens can 8. _______ to. Inspiring ads cause individuals to take action and even save lives. 9. _______ in America, for example has been reduced over the years because of the creative Public Service advertisements that the council 10. _______. “Please, please don’t be a litter bug, ‘cause every ‘litter bit’ hurts.” Many families have taught their children to place litter in the trash can in response to this catchy phrase, which has affected generations as each succeeding generation has taught their children not to litter.
Unit 3 Advertising-passageA
necessity
• Daily necessities 日常必需品
• Have the necessity to do sth = Have the necessity of doing sth 有必要做某事
•
In middle school, I became more concerned with my appearance, like most girls. But as I progressed to high school, advertising became a big influence. Boys began to notice girls, and all the girls wanted to look good. The clothing in high school became something that defined you; it identified you with a certain group. Wearing Abercrombie jeans meant you were the preppy all-American girl, a Guess shirt meant you were the snobby rich girl, and anything worse or less than that was unacceptable.
concerned
• 每个人都关心他的健康。 • Everyone is concerned about his health. • 他担心无法拿回自己的钱。 • He is concerned that he won’t get his money back.
四级真题
• Dr. Smith was always _____ the poor and the sick, often providing them with free medical care. • A. reminded of • B. absorbed in • C. tended by • D. concerned about Key: D
中职英语基础模块四Unit3 advertisement教参
Unit3 Advertisement教学目标教学要求与建议I.Warming Up1.教学内容分析与要求1)语言知识与语言技能(1)阅读7条著名的英语广告语，体会广告语“越简短易记越好”的特点。
(2)学习广告语里面的词汇和短语。
(3)理解这些著名广告语的深刻含义，练习译成精确、艺术、达意的汉语。
2)情感态度与价值观努力学习，领会语言艺术魅力。
3)重点和难点重点：阅读7条著名的英语广告语，体会广告语“越简短易记越好”的特点；难点：理解这些著名广告语的深刻含义，译成精确、艺术、达意的汉语。
4)达到的标准能用英语简单介绍一些广告语。
2.教学建议1)导入课前布置任务：自主学习，收集每幅商标相关的信息。
看图辨别商标与产品。
2)研讨、探究与实践(1)认知“热身”部分的词汇及短语。
(2)课堂实践：布置任务，学生分组研讨探究下列广告语的翻译(参考译文)：Just do it.行动起来(只管去做)。
Feel the new space.体会新领域(感受新境界)。
Obey your thirst.满足(解渴)(服从你的渴望)。
Ask for more.再来一点儿(渴望无限)。
Good to the last drop.滴滴香浓，意犹未尽。
Let’s make things better.让我们做的更好。
It’s coming true.一切皆有可能(正在实现)。
(3)总结汇报：小组代表汇报本组译文，之后小组代表以广告商的身份向全班介绍广告上的商品。
教师总结，点评，导入课文阅读教学Ⅱ。
Listening1.教学内容分析与要求本节听力材料是填空完成一段朋友间关于“广告设计和作广告”的电话谈话内容。
1)知识与技能要点与要求(1)熟练掌握必知必会单词和短语的拼写。
(2)听清相关信息，将空白处填上。
(3)能辨听非语句重音词汇的弱化读音及连读读音。
2)情感态度敢于挑战困难，挑战自我，树立自信心。
3)重点与难点重点：听清空白处所缺的词或短语，并能快速、准确拼写出来。
高教版中职英语基础模块第3册Unit3Whatcoursesdoyouoffer
Unit 3 What courses do you offer?一、教材分析这是《英语3（基础模块）》（高教版）第三单元的内容，主要让学生了解学习、培训和教育相关主要内容，通过听说熟悉有关选择培训学校时的相关表达方法，通过本课学习，需要了解Zhang Ling在澳大利来读书时做兼职工作的经历、感受及对未来的态度，从而结合自己的专业，谈论自己的兼职工作经历和对学生从事兼职工作的一些看法。
教学重点、难点熟悉与培训内容相关的话题词汇、句型，并能熟练运用这些词句进行对话。
能听懂有关咨询培训内容的对话，并能在真实的情境中，使用相关词句描述与自己参加培训有关的内容。
(1) To make Ss know some purpose of doing part-time jobs. (2) To make Ss talk about some advantages and disadvantages of doing part-time jobs. (3) To make Ss think about their own future career plan.能识别“what”引导的主语从句和“It is ...”的主语从句结构。
能区分“what”引导的主语从句和“what”引导的感叹句。
二、教学目标1. 词汇目标(1) 学生能识别offer, course, schedule, lecture, certificate, homepage, register的意思。
(2) 学生能用get a certificate, offer a course, register on line等重要词组来描述参加培训的相关内容。
2. 能力目标(1) 能听懂关于课程名称、时间、证书和注册方式等的问题。
(2) 学生能运用“I’m calling to ask if you offer ...” “Will I get a certificate?” “Are there anypart-time courses?”和“How do I sign up?”等句子咨询有关培训课程的咨询。
Unit-3-Advertising(ppt文档)
Developed by Cool Pictures & MultiMedia Presentations
Copyright © 2004 by South-Western, a division of Thomson Learning. All rights reserved.
Worldwide Advertising Spending 2002
Corporate advertising
Corporate advertising is not directly concerned with increasing sales of a particular product or service, but more with the brand image, or picture, a company wants to present to the public.
$150
$129 $128
$38 $4
U.S. Japan U.K.
Developed by Cool Pictures & MultiMedia Presentations
Copyright © 2004 by South-Western, a division of Thomson Learning. All rights reserved.
Art Forms
– Painting – Sculpture – Photography – Music – Literature – Computer animation – Laser imagery – holograms
• Product advertising restrictions – National consumer protection regulations – Special rules in certain markets reflecting local cultural values.
职业高中英语第三册第三单元语法部分教案unit3languageinuse
职业高中英语第三册第三单元语法部分教案unit3languageinuse汨罗市职业中专学校教学方案设计（首页）教学内容Book3 Unit3What courses doyou prefer?Language inuse (PPT34-40)课型学时节次授课班级授课日期出勤情况纪律情况教学目的知识与技能过程与方法情感态度价值观语言技能目标：听--能听懂关于课程名称、时间、证书、和注册方式等的问题说：能使用有关培训课程的句子进行咨询读：能从文章中提取作者留学期间做兼职工作的类型；能转述作者的留学经历写：能运用关键词简单介绍培训内容；能根据提示完成一段培训经历描述。
学生能在学习中发现问题和解决问题1、小组合作法2、情景教学法3、游戏教学法4、探索发现法文化意识：能认识到终身学习对于个人职业发展的重要性。
情感态度：了解终身学习的重要性，努力培养自己终身学习的习惯和能力教学重点能听懂关于课程名称、时间、证书和注册方式等的问题。
能使用有关培训课程的句子进行咨询能运用关键词简单介绍培训内容教学难点能识别“what”引导的主语从句和“It is ...”的主从句结构能区分“what”引导的主语从句和“what”引导的感叹句教学资源多媒体教学后记Step 1 Review1.默写上节课所学习的单词。
2.学生背诵Everyday English。
3.学生自己朗读activity 14的作文。
Step 2Lead-inGrammar focus:What I want to learn is something new about computer programming.It is good news to me that I can register online.It impressed me that many Australian students earn their tuition fees through part-time employment.1.学生自己阅读例句。
中专英语3(基础模块).uni
04
Unit 4
Unit 5
05
Job Interview Skills Business Correspondence Office Communication Product Promotion Teamwork and Leadership
Teaching Method
Lecture Method
The teacher will deliver presentations on key concepts and theories related to the course content.
Case Study Method
Role-play Activities
Group Discussions
学习反馈
学习奖励
对于表现优秀的学生，教师可以给予 一定的奖励和鼓励，激发学生的学习 积极性。
教师需要及时给予学生反馈，指导学 生改进学习方法，提高学习效果。
04
Textbooks and Resources
Textbook selection and use
选择合适的教材
选择内容贴近实际工作场景、语言难度适中、配备丰富练习材料的教材。
Cross-cultural Understanding
To promote understanding and respect for different cultures in the global workplace.
பைடு நூலகம்
Course Outline
01
Unit 1
02
Unit 2
03 Unit 3
Critical Thinking
To cultivate students' analytical and critical thinking skills in English through discussions and case studies.
中职英语第三册Unit 3 Lesson 3
我有我的课堂
Group work:
discuss in groups of four and then make a report in class.
Hale Waihona Puke 我有我的课堂Summary words text
我有我的课堂
Homework
1. Remember the words and phrases occured in this lesson. 2.Read out the sentences loudly till read it fluently. 3.Read the text again and again and discuss in groups how to protect our home-the earth.
我有我的课堂
Task4 Post- reading activity; read and decide True (T)or False(F)阅读课文,判断正误 ( F )1. This environment includes everything in our surroundings except non-living things. ( T )2. Mankind's activities have brought about great changes in his home,the earth. ( T )3. No living things, including man, can live entirely on their own.
我有我的课堂
Words to learn
1. forest 2. mineral 3. surroundings 4. interact
中职《英语基础教程》第三册-Unit3-电子教案
Unit 3 What I want to learn is computer programming.一、单元内容分析本单元的教学重点是掌握关于课程与课程选择的词汇和短语。
能够听懂和谈论与课程相关的话题；正确并熟练运用与课程相关的表达与句型；能够读懂关于课程介绍的相关短文；掌握简单的主语从句。
本单元通过复习学生的兴趣爱好，引入学生学习生活中的各种课程，与学生的学习生活密切相关。
就这些短语而言，学生在以前的学习中也有接触。
本单元需要学生熟记的单词和短语不多，针对学生的实际情况，教师应该通过合理的设计，帮助学生有效地完成听、说、读、写四个任务，为后面的练习以及语言的输入做好充足的准备。
在教学过程中，教师可充分利用各种课程，让学生展开积极的讨论，充分使用本课相关句型。
并在此基础上培养学生良好的兴趣爱好和价值观念，帮助他们更合理高效地安排自己的各个课程的学习。
本单元设计成四个课时：第一课时Lead-in + Listening and speaking第二课时Reading and writing第三课时Language in use第四课时V ocabulary practice + Supplementary Reading二、分课时教学设计第一课时Lead-in + Listening and speaking一、教材分析1.教学内容本课时系教材《英语基础教程》（3）第三单元的第一课时，包括Lead-in & Listening and speaking两部分，具体内容为：复习关于课程的词汇与短语，听懂并掌握关于课程的简单对话，并能结合相关句型和短语谈论自己的选修课情况。
2.教学重点、难点（1）教学重点复习关于课程的词汇和短语；听懂谈论课程时用到的句型；听懂关于课程的简单对话，并能结合相关句型和短语谈论自己的选修课情况。
（2）教学难点结合相关句型和短语谈论自己的选修课情况。
二、教学目标1.知识目标（1）学习并识记关于课程的词汇与短语，如：Latin dance computer programming Japanese tourism English appliance repair Chinese painting ask for your advice optional course get a certificate time schedule sign up by oneself（2）学会能套用谈论课程的句型，如：I’d like to ask for your advice. Sure. Go ahead.What I want to learn is…Can I get a certificate? You can get it …What’s the time schedule? There are …How do I sign up? You may fill in …2.能力目标（1）能听懂关于课程的对话。
unit3Advertising教案
Unit Three AdvertisingPassage A The victimTeaching aims:1.To develop the students’ reading and speaking ability.2.To talk about advertising.(advantages and disadvantages)Teaching tasks:1.V ocabularynguage points3.Oral English practice.Key points:1.Topics about advertising.2.Grammar points in the passage.Teaching steps:Step 1: Warming up (5 minutes)1. What’s this?Picture 1, McDonald: I’m lovin’ it.Picture 2, Nike: Just do it.Picture 3, Adidas: Impossible is nothing.Picture 4, Sprite: Obey your thirstPicture 5, Pepsi: Ask for more.Summary: We can see advertisements everywhere. So we are living in a time of advertising. What’s the role do we play in this advertising time? Let’s read the text and see the author’s opinions about advertising.Step 2: Vocabulary (10minutes)1．advertising: the action of calling something(as a commodity for sale, a service offered or desired)to the attention of the public especially by means of printed or broadcast paid announcements 广告(2. shop-a-holic: one who is extremely fond of shopping 购物狂3.clutter: make untidy or confused 胡乱地填满3.dress up: make (sth. or oneself) more attractive, esp. with clothing穿戴，打扮4.turn to: got to… for help, advice, sympathy, etc 求助于5.quest: search, attempt to find 寻求e.g. The quest for gold was long and difficult.He went to the library in quest of something to read.6. look to: depend on to provide help, advice7. step back: think about as if not involved 置身事外Phrases from the passage:1. a lover of fashion 时尚爱好者3. name-brand items 名牌产品4. get what sb. pays for 物有所值5. a victim of advertising 广告的受害者6. preppy all-American girl 干净利落的典型美国女孩7. snobby rich girl 自命不凡的富家千金8. upcoming style 最新潮流9. underlying images 潜在信息10. societal definitions 社会含义11. a certain look 特定类型Step 3: Text Learning (25 minutes)1. Now let’s look at the text (the whole class) and find out the outline of the passage.(10 minutes)Part I (para.1) : Introduction.Part II (paras.2-4) : The author’s own experience.Part III (para.5) : The autho r’s analysis of advertisers’ and customers’ psychology. Part IV (Para. 6): Conclusion.2. Interactive Activities(Group work): (15 minutes)Divide the students into 3 groups and talk about the topics below:Periods Attitude towardsClothes Influence of ad. My experienceand opinionIn my childhood In middle school In collegenowAnswers:Periods Attitude towards Clothes Influence of ad. My experienceIn my childhood What my mother gave me or thehand-me-down from my sister.Never questioned how I looked,but I liked to dress upNo influenceIn middle school Became concerned with my appearanceStill noIn high school Wanted to look good. Theclothing became something thatdefined a personBig influenceIn college Clothing begins to define aperson less and less. It showsone’s personality. It reflects andnot define a person.Remain a victimof ad.now Name-brand clothes clutter myroomNever stopped toquestion whetherI’m getting whatI’m paying for.I’m still a victimof ad.Step 4: Language points in the text. (25 minutes)3. Explain some sentences and language points.(25 minutes)△You could call me a shop-a-holic… a lover of fashion:You could call me a shopping addict, as most of my friends do, but I’d rather sa y I love to buy things in fashion.△But as I progressed to high school, advertising became a big influence:But as I moved ahead to high school, I paid more attention to advertising.△The clothing in high school became something that defined you:High school students seem to adopt a notion that by wearing expensive clothes they are wealthy, smart, or superior in some way.△Yet my friends and I still turn to advertising… to find our own style:Yet my friends and I still pay attention to advertising, not only to follow the fashions, but more to find our own personal style.△Advertisers show us people around us, yet they choose only a certain look: We see average people in the advertisements, but they are shown in deliberately chosen images.△Advertising feeds off human insecurities and make us want to be like these beautiful people.Advertising makes people insecure about who they are and need expensive clothes to make them look good.△Is it the victim’s fault …to do so?Is it the buyer’s fault for believing the advertising, or society’s fault for allowing ads to be made so powerful and influential?a)5) Ask the students to master the following words and phrases with the helpof the dictionary.clutter, dress up, quest, look to, step back, etc.Details:△clutter: make untidy or confused 胡乱地填满e.g. The room was cluttered with furniture.The road was cluttered with refugees.△dress up: make (sth. or oneself) more attractive, esp. with clothing穿戴，打扮e.g. They dressed up for the occasion.Are you going to dress up for the party, or is it informal?△turn to: got to… for help, advice, sympathy, etc 求助于e.g. I had to turn to the dictionary for help.The child felt there was no one he could turn to with his problems.△quest: search, attempt to find 寻求e.g. The quest for gold was long and difficult.He went to the library in quest of something to read.△look to: depend on to provide help, advicee.g. We look to you for help/to help us.An able young man is ashamed to look to others for assistance.△step back: think about as if not involved 置身事外e.g. From time to time, the teachers should step back and let their pupils runthings their way.6) Help them to summarize the text.Step 5: Debate & Exercises(25 minutes)1. Debate: Is advertising good or bad for our society?This competition not only provides a stage for students to develop their debating skills but also makes them more confident in expressing their thought in a foreign language.Step 1. PreparationStep 2. Position Presentation-ProPosition Presentation-ConStep 3. Free debateRebuttal & Response- ProRebuttal & Response- Con(all speakers -- questions & answers)Step 4. Conclusion: Position Summary- ProPosition Summary- Con2. Summary:The author once was a compulsive shopper, and might even be addicted to shopping. She tended to buy more clothes than she needed, and often looked for famous brands. She thinks she played a role of victim in that time.In my opinion, advertising can be find everywhere.No matter we are young or old, we are all target people for advertisers. It plays an important role in our life. Sometimes it could be fun.Sometimes it maybe a nuisance.However, we still need excellent advertisement to decorate our life. Just like the advertisement in 2010 Expo in Shanghai:"Better city, better life!"3.Exercises: Do the exercises 2-8.4.Homework:Find out five interesting Chinese advertisement in your life and translate them into English.。
中专英语第三册Uint 3教案
CON TEN TUnit 2 PeriodTeachingArrangement May I Help You?61-2Listening& speaking3-4 ReadingLesson Type New FeatureAnIntegratedLesson5-6Writing&Real life skillsLecture Class PlaceTeaching Aims and DemandsAbility objects Knowledge objects Moral objects 1.To improve Ss’ abilityof getting informationthrough reading &listening.2.To know how toexpress the duties of thework and ask forclarification.1. To master new wordsand phrases; to finishexercises.2. To get the main idea ofthe whole passage.1. Try to followbasic clothing andhygiene rules in theworkplace.2. Students will beable to write ane-mail to ask forhelp.Teaching Focus and Difficulties Key points： to get the main idea of the reading passage.全面理解阅读材料，了解一名服务人员的重要性并能读懂信号满足顾客需求。
Difficult point：to use the useful expressions to ask questionsat check-in and taking orders.听懂所听材料，并掌握在宾馆登记入住时和餐馆时常用的提问句式。
中职英语-基础模块下册《Unit Advertising》课文翻译课件 (一)
中职英语-基础模块下册《UnitAdvertising》课文翻译课件 (一)“中职英语-基础模块下册《Unit Advertising》课文翻译课件”是一篇以广告为主题的英语课文，通过广告的学习，让学生了解广告的种类、特点、制作以及翻译等方面，提高关于广告的综合素质，对学生的英语水平有相当大的提升作用。
本篇文章将逐一介绍课文内容及其翻译。
一、课文意义1.广告的定义和种类广告是指企业或组织通过媒体向人们传播信息，以促进销售、宣传品牌、增强知名度等目的的宣传活动。
广告可以分为电视、广播、报纸、杂志、户外等多种形式。
2.广告的特点广告的特点包括语言简洁明了，图文并茂、色彩艳丽，具有创意和吸引力，能够引起消费者共鸣。
3.广告的制作广告的制作包括选题和策略、策划、创意构思、文案撰写、平面设计、动画制作、音频制作、视频制作、翻译等多个环节。
4.广告的翻译广告的翻译包括语言翻译和文化翻译两个方面。
其中，语言翻译要求准确无误，排版美观。
文化翻译要求了解不同文化背景，准确表达广告信息。
二、课文翻译1.广告的种类广告是宣传活动的一种形式，可以分为电视、广播、报纸、杂志、户外等多种形式。
不同形式的广告具有不同的特点，适用于不同的受众群体。
Advertising is a form of promotion that can be divided into various types, such as TV, radio, newspapers, magazines, and outdoor advertisement. Different types of advertising have different characteristics and can be designed for different target audience.2.广告的特点广告的语言简洁明了，图文并茂，色彩艳丽，具有创意和吸引力，能够引起消费者共鸣。
中等职业学校英语第三册
Teaching method
Picture
Case studies
In depth discussions on key concepts and topics
Students analyze real world scenarios to apply course concepts
Group work
International Business: Examines global business
practices and cross cultural communication
Project Management: Focuses on project
planning, execution, and evaluation
Vocational School English Volume 3
• Course Introduction • Teaching content • Textbook analysis • Teaching Cases • Teaching Reflection and Improvement
Phonetic training
Emphasize the training of students' pronunciation, intonation, and speaking speed to improve their accuracy and fluency in speaking.
Writing Practice
03
Textbook analysis
Textbook structure
01
Chapter arrangement
This textbook is divided into 10 chapters, each focusing on a specific theme, such as "Professional Communication" and "Business English".
unit3 advertising
Background Information
Consumer advertising seeks to sell one branded product at the expense of others , to publicize a manufacturer's name when his product is the same as everyone else's, or to persuade people that a category of products should be bought in preference to some other category. Trade advertising is restricted to specific sections of the public (e.g.- doctors or caterers). Advertisements may be informative, assisting purchasers to make a choice between products ,or persuasive, in
4. get into the habit of:
become used to doing sth Examples: Iris got into the habit of checking her mail box when she got home every day. He got into the habit of turning to liquor when depressed.
Language Points
1. feature:
make sb/sth a characteristic or striking part of; have a prominent part for Examples: The novel features the rural life in a small English village in the 19th century. This film features a new British actress .
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Unit 3 AdvertisingListening1．教学重点学习日期、人物简要介绍的相关表达。
2．教学建议A 本部分主要包含五个句子，每组的句子中缺少一个表示日期的表达，要求学生通过听录音来完成填空。
主要以此考察学生对日期的表达方式的掌握程度。
①做每组练习之前，教师可以让学生先快速浏览给出的五个句子，并建议学生思考英语日期表达的顺序。
提醒学生在放第一遍录音时写出正确的答案，在放第二遍录音时确认写出的答案。
②放第一遍录音，要求学生在放第一遍录音时写出正确的答案。
③放第二遍录音，要求学生在播放录音时再次确认写出的答案。
每组单词之间给出学生2~3秒钟的时间快速浏览下一题。
④教师核对答案，可以以提问的形式或自由回答的形式与学生互动，纠正错误，解决学生对答案的疑问。
B 本部分主要包含一段短文。
要求学生在播放录音的过程中选择答案。
主要考察学生对细节的把握以及对整篇文章的理解能力。
①练习之前，教师可以让学生先快速浏览题干和选项，让学生熟悉文章可能涉及的内容。
并且提醒学生在放第一遍录音时了解文章的大体意思。
②放第一遍录音，要求学生在放第一遍录音时了解文章的大体意思。
③放第二遍录音前，提醒学生在录音播放过程中选择答案。
④放第二遍录音，把文章逐句播放，每句之间给出适当的停顿，要求学生要在录音播放过程中选择答案。
⑤教师核对答案，可以以提问的形式或自由回答的形式与学生互动，纠正错误，解决学生对答案的疑问。
⑥最后再将整篇对话录音播放一遍，解决学生对答案的疑问，纠正错误。
C 本部分主要包含五个句子的听写，主要考察学生对整句话的理解以及快速拼写的能力。
①做练习之前，教师可以提醒学生在放第一遍录音时了解每句话的大体意思。
放第一遍录音，要求学生在放第一遍录音时了解句子的意思，并且记录句中的关键词汇和短语。
②放第二遍录音前，提醒学生要在录音播放过程中记录下连贯的句子。
③放第二遍录音，要求学生在录音播放过程中记录下连贯的句子，每句之间给出5~10秒的时间整理答案。
④教师核对答案，可以以提问的形式或自由回答的形式与学生互动，纠正错误，解决学生对答案的疑问。
⑤最后教师可以根据学生的反馈再播放一遍录音。
3．听力练习参考答案A 1. 11th March, 1957 2. 31st May, 1968 3. 22nd July, 19854. 19th February, 19595. 26th September, 1983B 1. B 2. A 3. AC 1. Advertising is becoming more and more important in China.2. We can see advertisements everywhere in our city.3. I am interested in the advertising languages.4. Remember this telephone number.5. He agrees with her on everything.听力材料原文A1. I was born on the 11th March, 1957.2. Jack was born on the 31st May, 1968.3. Lucy was born on the 22nd July, 1985.4. Susan was born on the 19th February, 1959.5. Mary was born on the 26th September, 1983.BA Good TeacherMr.Lee is from China. Now he lives in the United States. Mr.Lee speaks Chinese. He also speaks English very well.People learn to speak English in a school in New York. Many people come from Japan and Italy. Some people come from Brazil and India. Mr.Lee works in the school. He likes the students very much and the students like him too. He helps them with English.One of the students is from China. He speaks Chinese to Mr. Lee, but Mr. Lee speaks only English to the other students. They soon learn to speak English very well. Questions：1. Where does Mr. Lee come from?2. What language does Mr. Lee teach?3. How many students in Mr. Lee’s class come from China?C1. Advertising is becoming more and more important in China.2. We can see advertisements everywhere in our city.3. I am interested in the advertising languages.4. Remember this telephone number.5. He agrees with her on everything.Speaking1．教学重点了解广告以及评论事物好坏的表达方式。
2．教学建议本部分主要包含两段情景对话，均为与广告相关的对话。
第一段为罗伯特在夸广告在日常生活中的重要作用，第二段为杰克和史密斯先生在谈论广告。
A 课文对话：①教师在带领学生通读对话之前，以自由回答的形式询问学生对相关知识的了解，建议先让学生自己熟悉对话的内容，提醒学生标记难点。
②教师带领学生学习课文对话的内容，并对主要的语言点以及表达形式详细讲解。
③教师带领学生朗读对话。
④教师选择一到两组学生进行课文对话的朗读与表演，考察学生对对话的熟悉程度，纠正学生的个别发音。
B 角色扮演（ROLE PLAY）：①教师以本单元对话涉及的话题为基础，把学生分成不同的小组进行角色扮演，例如本单元教师可以要求学生谈论自己对广告的看法，并且要求学生运用本单元学习的句型和表达。
教师可以列举出一些句型供学生参考。
②学生以小组为单位活动，教师巡视全班，兼听学生对话的内容，解决学生的疑问。
③教师选择几组学生进行角色扮演对话。
④教师总结学生的对话，给予纠正和鼓励，再带领学生回顾所学的句型。
3．对话练习参考答案Simple Questions：Is there anything interesting in today’s newspaper?What’s the advertisement talking about?Do you believe what they say on newspapers?Simple Responses：Well, the job ads may be useful for you.It recommends a kind of orange juice.It depends. Sometimes I do believe.4．对话参考译文A 罗伯特正在学中文，被一些中文词难住了。
罗伯特：看啊，今天报纸上这是什么东西？莉莉：这是分类广告。
罗伯特：看这条，这条好像很难，我理解不了。
你能不能帮我解释一下？莉莉：当然。
这条广告说有人想在北京语言文化大学附近租一个房间。
嗨，我记得你想把你多余的房间租出去啊，是不是？罗伯特：是啊。
莉莉：那样的话你可以在晚上8点之后给他打电话，他的电话号码是86785678。
罗伯特：太好了。
广告真是个好东西。
B 杰克和史密斯先生正在讨论一场关于广告的辩论赛。
杰克：我们明天有一场关于广告的辩论赛。
史密斯先生：挺有趣。
我很想知道年轻人是怎么看待广告的。
杰克：嗯，如果没有广告，我们将会不知道买什么。
史密斯先生：是啊，某种程度上这么说是对的。
广告提供了我们所需要的信息。
杰克：并且告诉我们什么东西是最好的。
史密斯先生：是吗？每个生产商都说自己的东西是最好的，至少他是想给人这种印象。
因为只有一个是最好的，所以其他的都在误导我们，是吧？杰克：我想是有点儿误导。
但是我们可以不相信，对吧？Reading1．文化背景知识广告是向公众介绍商品、报道服务内容或文娱节目等的一种宣传方式，一般通过报刊、电台、电视、电影、招贴、幻灯、橱窗布置、商品陈列、展销等方式进行。
随着世界商品经济的发展，广告已深入经济领域的各个层面。
现在世界每年的广告费已高达1000多亿美元。
在广告业最发达的美国，每年的广告费占到世界广告费的5成以上，相当于每个美国人每年花费200多美元。
在社会经济活动中，广告有5大功能：1）传递信息，2）活跃经济，增加赢利，3）指导消费，4）装点市容、美化环境，5）扩大外贸，增加外汇。
虽然广告在人们的经济活动中起着重要的作用，但广告常常传递不完全信息，有时甚至是虚假信息。
2．教学建议①教师在讲解课文之前先让学生自己阅读文章，了解文章的大体意思。
②帮助学生了解相关知识，并且以提问或自由发言的形式让学生自己表达与课文话题相关知识。
③帮助学生正确理解课文，讲解文章中涉及的重要词汇及语言点等。
④要求学生能用英语简单复述课文内容⑤帮助学生运用所学的知识完成本单元的配套练习。
3．课文参考译文人们对广告转变态度一天晚上，电视里正在演一个非常枯燥的节目，我跟妻子说，“这节目还不如广告有趣呢，换广告吧。
”第二天我把我的经历告诉了朋友，让我吃惊的是，大家都有同样的感受。
其中一些人还唱了几首广告歌曲。
几年前，广告刚刚在中国媒体兴起的时候，许多人，包括我，都反对它。
有些人叹气：“社会主义的电视和报纸开始模仿西方资本主义的媒体了。
”据说在发达国家广告是人们生活不可或缺的一部分。
所有人在外出购物或找工作之前都要看广告，无一例外。
正是在这样的社会背景下，这些国家的广告业才得以发展。
我忽然有个想法：随着经济的发展，广告可能会渗透到我们生活的各个角落。
总有一天，所有的中国人都会意识到广告对我们很重要。
4．课文问题参考答案1. He likes the advertisements.2. They are against advertisements.3. The advertisements is indispensable in the lives of people in developed countries.4. People read advertisements before going shopping or looking for jobs and advertisements have become indispensable to the lives of people in developed countries.5. As the economy develops, advertisements may finally penetrate every corner of our life. The day will come when all Chinese will realize that advertising is essential to all of us.Words and Expressions重点词汇表达1. classified a. 分类的,类别的,被指定为机密的/ v.分类,分等级The books in the library are classified by subject.图书馆的书是按科目分类的。