新编剑桥商务英语unit3
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set up concept charge launch
branch out growth fee
But it’s vital to know what you’re getting into. Franchising is ‘the granting of a licence by one person (the franchior) to another (the franchisee) which entitles the franchisee to trade under the trademark or trade name of the franchisor and to make use of an entire package.
Module 3
3.1Business topic: Starting a business
3.2 Business skills: Leaving and
taking messages
3.1 Business topic: Starting a business
Vocabulary: Types of business Reading: We wanna hold your hand
Tags that can end misery of lost luggage
Globalbagtag was (0) set up six years ago by husband-and-wife team Chris and Alison Truelove on their return from a holiday in Australia. The couple decided to(1)________ , which sells secure tags which travelers attach to their luggage. They started to (2)___________ ￡9.95 per tag in the first year, followed by a 2.95 subscription (3)_____________ for the following years. Customers activate the tag online with their home address on an online database. If luggage is lost, the person who finds it can log on to the Globalbagtag website and report the missing items.
So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company? ‘Absolutely not,’ says Dan Archer, head of marketing at the British Franchise Association. ‘That’s a ludicrous over-simplification. It is running your own business, but it’s taking away some of the risk and bringing in the support of other people.’ He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses.
We wanna hold your hand
Take a big piece of business sense, add some entrepreneurial spirit and voila! You have a franchise. Starting up a fanchise could be a very clever move for those who want to run their own show but don’t have the experience or the desire to set up in the dangerous and often short-lived world of the sole trader.
Of course if you do decide to go it alone and start a business from nothing, you could always branch out into franchising.
Archer says there is now a growth in the number of
younger companies that are trying to launch new franchises.
‘An incredible number of individuals are coming in at a younger
age with lower capital, getting a return and investing in bigger
• Sale trader you are self-employed and set up the business on your own.
• Partnership you are self-employed and start the business with another person. You are both equally liable.
Listening: Advices on franchises & Planning a seminar
Speaking: Discussing a schedule
Vocabulary: Types of business
Here are three different ways to start your own business. Work in pairs and think of one advantage and one disadvantage for each approach.
Disadvantage
If you go bankrupt, You lose everything
partnership
You share the pressure
You might disagree on strategy
Franchise
The business model is given to Part of your profits
ventures.’ If the initial fee can be raised it’s an ideal opportunity
to stretch those entrepreneurial wings.
Back
2. Now read about another small business. Complete the text with the underlined words in bold from the article on franchising on page 26.
you so there is less trick.
goes to the franchiser.
Reading
1.The table below lists things to remember if you are setting up a new business as a sole trader. Read the article and complete the right-hand column.
• Franchise you buy a license to trade under the name of the franchiser and you benefit from the franchiser’s expertise.
Sole trader
Advantage You takeห้องสมุดไป่ตู้all the profit
Setting up your own business Becoming a franchisee
—good if you have plenty of business experience
—very high-risk
—many new businesses fall (nine out of ten) —suits people who don’t like to follow rules —for very independent people —has the potential ti become a franchise
Astrid Patil, a new Domino’s franchisee, abandoned a career as a solicitor to set up a franchise with her husband. The way she reasons it is this: ‘Rather than putting all your time and effort into working for someone else, put it into your own business.’ Leaving a well-paid, well-respected profession to run a pizza shop at the age of 31 has worked for Patil. There’s a good profit margin and the business has seen growth.
Mr. Truelove said: “We have seen a huge (4)_________ in orders as travelers realize they cannot rely on the airlines to look after their bags. It is actually a very simple (5)___________, Globalbagtag is now planning to (6)_____________ into stickers for items including mobile phones, MP3 players, key and laptops.”
But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesn’t suit people who don’t want to follow the system. William Ewbank, the head of franchise sales at Domino’s Pizza, says, ‘If you’re massively entrepreneurial this isn’t for you. It’s a discipline, a club with rules. There is some independence --- our franchisees can charge their own prices although we’re strict on menu content. It’s running a business with help.’
branch out growth fee
But it’s vital to know what you’re getting into. Franchising is ‘the granting of a licence by one person (the franchior) to another (the franchisee) which entitles the franchisee to trade under the trademark or trade name of the franchisor and to make use of an entire package.
Module 3
3.1Business topic: Starting a business
3.2 Business skills: Leaving and
taking messages
3.1 Business topic: Starting a business
Vocabulary: Types of business Reading: We wanna hold your hand
Tags that can end misery of lost luggage
Globalbagtag was (0) set up six years ago by husband-and-wife team Chris and Alison Truelove on their return from a holiday in Australia. The couple decided to(1)________ , which sells secure tags which travelers attach to their luggage. They started to (2)___________ ￡9.95 per tag in the first year, followed by a 2.95 subscription (3)_____________ for the following years. Customers activate the tag online with their home address on an online database. If luggage is lost, the person who finds it can log on to the Globalbagtag website and report the missing items.
So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company? ‘Absolutely not,’ says Dan Archer, head of marketing at the British Franchise Association. ‘That’s a ludicrous over-simplification. It is running your own business, but it’s taking away some of the risk and bringing in the support of other people.’ He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses.
We wanna hold your hand
Take a big piece of business sense, add some entrepreneurial spirit and voila! You have a franchise. Starting up a fanchise could be a very clever move for those who want to run their own show but don’t have the experience or the desire to set up in the dangerous and often short-lived world of the sole trader.
Of course if you do decide to go it alone and start a business from nothing, you could always branch out into franchising.
Archer says there is now a growth in the number of
younger companies that are trying to launch new franchises.
‘An incredible number of individuals are coming in at a younger
age with lower capital, getting a return and investing in bigger
• Sale trader you are self-employed and set up the business on your own.
• Partnership you are self-employed and start the business with another person. You are both equally liable.
Listening: Advices on franchises & Planning a seminar
Speaking: Discussing a schedule
Vocabulary: Types of business
Here are three different ways to start your own business. Work in pairs and think of one advantage and one disadvantage for each approach.
Disadvantage
If you go bankrupt, You lose everything
partnership
You share the pressure
You might disagree on strategy
Franchise
The business model is given to Part of your profits
ventures.’ If the initial fee can be raised it’s an ideal opportunity
to stretch those entrepreneurial wings.
Back
2. Now read about another small business. Complete the text with the underlined words in bold from the article on franchising on page 26.
you so there is less trick.
goes to the franchiser.
Reading
1.The table below lists things to remember if you are setting up a new business as a sole trader. Read the article and complete the right-hand column.
• Franchise you buy a license to trade under the name of the franchiser and you benefit from the franchiser’s expertise.
Sole trader
Advantage You takeห้องสมุดไป่ตู้all the profit
Setting up your own business Becoming a franchisee
—good if you have plenty of business experience
—very high-risk
—many new businesses fall (nine out of ten) —suits people who don’t like to follow rules —for very independent people —has the potential ti become a franchise
Astrid Patil, a new Domino’s franchisee, abandoned a career as a solicitor to set up a franchise with her husband. The way she reasons it is this: ‘Rather than putting all your time and effort into working for someone else, put it into your own business.’ Leaving a well-paid, well-respected profession to run a pizza shop at the age of 31 has worked for Patil. There’s a good profit margin and the business has seen growth.
Mr. Truelove said: “We have seen a huge (4)_________ in orders as travelers realize they cannot rely on the airlines to look after their bags. It is actually a very simple (5)___________, Globalbagtag is now planning to (6)_____________ into stickers for items including mobile phones, MP3 players, key and laptops.”
But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesn’t suit people who don’t want to follow the system. William Ewbank, the head of franchise sales at Domino’s Pizza, says, ‘If you’re massively entrepreneurial this isn’t for you. It’s a discipline, a club with rules. There is some independence --- our franchisees can charge their own prices although we’re strict on menu content. It’s running a business with help.’