新编剑桥商务英语unit3
新编剑桥商务英语unit 3
branch out
Archer says there is now a growth in the number of younger companies that are trying to launch new franchises. „An incredible number of individuals are coming in at a younger age with lower capital, getting a return and investing in bigger ventures.‟ If the initial fee can be raised it‟s an ideal opportunity to stretch those entrepreneurial wings. Back
Module 3
3.1Business topic: Starting a business
3.2 Business skills: Leaving and taking messages
3.1 Business topic: Starting a business
新编剑桥商务英语unit_3 答案
—many new businesses fail (nine out of ten)
Doesn’t suit people who don’t like —suits people who don’t like to follow other system/people. to follow rules —for very independent people You have business relationship with someone else.
Speaking：Discussing a schedule
Possible Final Version
New and business: a Seminar for Young Entrepreneurs Monday 15th February 9.15-9.45 Registration and coffee 9.45-11.15 Introductions and workshop: ‘You might want it but does your customer?’ Speaker: R Thorne 11.45-1.15 Talk: ‘A good idea does not necessarily make money’ Speaker: Fiona Brewster 1.15-2.15 Lunch 2.15-3.15 talk: ‘Online businesses — the myth and the truth’ Speaker: Laszlo Reiner.’ 3.30-5.00 Mini-presentations by each participant
Listening： Advice on franchises
新编剑桥商务英语(初级)unit three.1B
Reading: Company profiles 公司简介
美体小铺是一家著名的健康、美容品连锁店， 始创 于1976年在应该开办第一家店铺开始， 迄今为止已 经在全球建立了2，000家店铺， 在全球最杰出品牌 的排列中居于第27位。美体小铺产品采用植物、果蔬 调配而成，属纯天然产品。主要生产绿色美容保养品 和化妆品。
英国在线预定公司是一家为消费者提供最后一分钟购 买机票、预订饭店、假日旅游、娱乐演出入场券、餐 馆定位以及送货上门等各种各样服务的公司。公司拥 有几百万的注册客户，与万余家包括航空公司、饭店 、租车公司、娱乐场所和旅店等机构建立了长期的合 作关系。
Speaking: Presenting your company 介绍你的公司
Limited Corporation （1） 投资者只以出资额为限，承担企业责任，即有限责
股份制公司
任
（2）融资能力强，资本可以很多
（3）股权转让容易
Decide whether these types of business organizations usually have one owner (O) or more th1a/naofrneeeolawnnceerr (M)
ห้องสมุดไป่ตู้
Write questions:
1/ Where did Brent Hoberman and Martha Lane Fox start the company? 2/ What did the website sell? 3/ Which counties did the company expand into? 4/ How many employees did they have after six years? 5/ When did the company go public? 6/ When did Martha leave the company?
新编剑桥商务初级-MODULE3
Ray continued to franchise new restaurants and to expand. In 1961, he bought the business from the MacDonald brothers for ﹩2.7 million.
2021/8/6
4
MODULE 3.1
BUSSINESS TOPIC
3 Read the text carefufor each
sentence(1-4). 1 In 1954,Richard and Maurice A A ran a hamburger restaurant. B didn’t like milkshakes. C prepared the food by hand. 2 Ray Kroc C A owned a restaurant in California. B invented a milkshakes maker. C sold machines for making milkshakes. 3 Ray opened B A his first restaurant in California. B his first restaurant in Illinois. C his first restaurant in 1961. 4 When a restaurant opened in Kuwait City, it was C A not very busy on the first day. B quite busy on the first day. C extremely busy on the first day.
新编剑桥商务英语unit-3精选全文
Words & expressions
• set up •concept •charge •branch out •growth •launch • fee
So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company? ‘Absolutely not,’ says Dan Archer, head of marketing at the British Franchise Association. ‘That’s a ludicrous over-simplification. It is running your own business, but it’s taking away some of the risk and bringing in the support of other people.’ He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses.
Words & expressions
• set up 成立 创立 •concept 概念 •charge 定价 负责 •branch out 拓展业务 •growth 增长 •launch 开办 创立 • fee 费用 initial fee 押金，保证金
剑桥商务英语教程unit3 Companies
Seattle [si‘ætl] 西雅图 San Francisco 旧金山 Turin [‘tjuərin ]都灵(Italy) Milan [mɪ'læn] (Italy) Stuttgart ['stʌtɡɑ:t]斯图加特 (Germany) Nagoya [‘nɑ:ɡɔ:’jɑ:]名古屋 Munich[‘mju:nik] 慕尼黑（Federal Germany） 联邦德国
地法国，主要经营电讯）
A: That’s a Dutch company, isn’t it ? B: Yes, that’s right . The headquarters are in Amsterdam, but l don’t work there. I work in Rotterdam. We operate in 120 countries and manufacture in 22. Amsterdam阿姆斯特丹 Rotterdam鹿特丹 operate-run 经营
总部所在地美国）
）. The headquarters is in New York but we have offices all over the world.
3. A: Who do you work for ? B: Alcatel.阿尔卡特（公司名，财富500强公司之一，总部所在
Asking your partner’s company
Who do you work for? Is that an American company? Where are the headquarters? Do you have the branches in Europe?
新编剑桥商务英语第三版
新编剑桥商务英语(高级)第三版3.1(总8页)--本页仅作为文档封面，使用时请直接删除即可----内页可以根据需求调整合适字体及大小--MODULE 3 BUSINESS TOPICCommunication at workVOCABULARY Mean of communication1What does this quotation mean to you‘Think like a wise man but communication in the language of thepeople.’. Yeats, poet (1865-1939)2Delete the verb that does NOT go with each type of business communication.0 an emailsend /draft /post1 a phone calldo/make /receive2 a press release put up/issue/put out3 an advertising campaign launch/run/make4 a presentation give/make/ tell5 a meeting or seminar hold /attend/carry out6 a reportproduce/run/publish7 a notice putout/put up/ display8 a memo to all concerned publish/sendout/circulate9 information on the Internet post/make/put3 For which of the following would you feel most confident usingyour EnglishAnd least confident Discuss with your partner.a presentation a meeting a phone call a report anemail4 Discuss these quotations with your partner.Have you had good experiences of dealing with companies through call centres?Do you shop on the Internet WHY /WHYNOTWith which products or services is face-to-face contact helpful With which is it unnecessary5 Read the five extracts from the magazine Management Now onpage27 and then match each of the eight statements (1-8) with one of the extracts. You will need to use some of the texts more than one.0 You can gather a lot of customer data with modern computer systems. A1 One future trend will be more direct contact between companies and their2Business hasn’t really changed, only the media of3Companies need to think about which channel is most appropriate to th eir customers ’4Customers are frequently frustrated by not being put though quickly to the person they need to speak5There is less human interaction nowadays, but this isn’t necessarily bad for theMANAGEMENT NOW. APRIL ISSUEBetter communication?‘THE MORE ELABORATE OUR MEANS of communication, the less we communication.ˊThese were the words of Joseph Priestly over 200 years ago .But if that was true then ,what would he make of communications technology today?Natalie Fitzgerald asked five people working in the field what they thought.A Bill Osmond, data analystI think he’s got a good point. Powerful IT systems give companies enormous amounts of information on customer behavior, but it’s what they can do this data that matters. A good example in recent years was Centrica, the British utility company. It acquired a big portfolio of different companies and then spent huge amounts of moneyon an IT system designed to cross-sell its various products and services-financial services, telephone contracts, energy supply and so on _to the customers in its different businesses. But they never managed to do it, because their IT people were unable to merge all the customer databases or to make them talk to each otherB SARAH BRIDGESTONE, former call centre managerAbsolutely. Call centres can more often act as a barrier than a help. Talk the example of a well-known mobile phone operator. When a customer calls, he’s given a list of options to choose from: dial I for bill enquiries, 2 to upgrade his handset, 3 if he has a technical problem, 4 if he’s thinking of leaving the company. From each of these he’s taken through another list of options. If he still can’t find what he is looking for, he’s invited to ‘stay on the line until an operator becomes available’. This can take up to ten minutes, by which time he is now seriously thinking of going back to option 4 and cancelling his contract. It really seems counter-productive.C DOUG COOK, bank managerThere is no doubt that modern communication channels have depersonalized a lot of customer contact. Banks have been doing this for years, trying to commoditise the service that they offer so that they can rationalize it and make it cheaper to deliver Most transactions- bank deposits, cash withdrawals, issuing of statements-have been automated whether at a cash machine, over the phone or online. This has saved companies and the customer money. But cost-cutting is by no means the only driver- it’s a trend also driver by customer demand for a quick and flexible service.D FARHANA PATEL, online retailerIt’s just about convenience. Whether I text you a message or tell you the same message face-to-face, it’s still a message. The growth of Internet shopping compared to that of high street shopping shows very clearly that customers want cheaper and more accessible services. Sellers like the convenience too of course. eBay started out as a market place for individuals but, increasingly, companies have used it to sell products direct to consumers. In face it’s not very different from a traditional market place. There is still a community of buyers and sellers who talk to each other and do business just the same as if they were dealing face-to-face.E BRIAN MACWHINNEY, management consultantBusinesses are often too quick to embrace new technology in order to save money or gain a competitive advantage. But applying the same solution to all types of business is never a good idea. There are cultural factors to consider. Using a call centre in India to handle enquiries about train times on railways in Europe is a bad idea because it isn’t suited to customers’ expectations. On the other hand, a European customer of a computer company doesn’t really mind if his technical problem is solved by a call centre operator in India or Ireland or Al aska, because it doesn’t require any cultural knowledge. Good communication is about finding the right channel. In time, I expect we’ll see a return to more face-to-face contact with customers and more local services.SPEAKING 1 Which of the following do you find useful When do you use it Whymobile phone email SMS MSN Blackberry2 Decide the best ways to communication the following messages.VOCABULARY 3 Complete each definition with the correct word (the first letter has been written for you).0 To answer somebody, you give a reply.1 To ask for something, you make a r_____.2 To help someone remember, you give them a r_____.3 To suggest or recommend something, you make a p_____.4 To say something publicly, you make an a______.5 To say sorry you make an a______.6 To insist that someone does something, you make a d_____. GRAMMARGrammar TipOften verbs that express a similar notion will take the same form, eg dissuade discourage, deter are all followed by someone from doing.This can also be the case with opposite notions, eg agree and refuse +to do.I discouraged him from applying for the job.I dissuaded him from applying for the job.Verb patternsIn the email below, all the forms following the communication verbs (discuss, apologise etc) are underlined. Some are incorrect. Correct them.Dear Jimfor givingfor givingFirst of all, I would like to thank you (0) about giving up your time to help ’s very kind of you to agree(1) working with us on this project-I know you are very busy.When we last met, we discussed (2) about creating a special team to deal with complaints from customers. I have since had a meeting with Sarah, the head of the Customer Services team, and I have persuaded her (3) to join us. She suggested (4) to meet next week to put a plan in place. In the meantime, she is going to encourage her team (5) for giving their ideas.I must just tell (6) to you something which happened last week that shows how much we need a better system for dealing with complaints.Last week, a customer rang to complain (7) about having to wait one month for delivery of a DVD player. He accused us (8) to keep his money so that we could earn interest on it before delivering the product. The sales person who answered the call offered (9) giving him a discount, without even checking the history of the order. When I checked, I discovered an email from us in forming the customer when he thought the product (10) that there will be a one-month delay in delivery. The salesman was very defensive and said that he couldn’t be criticized (11) of trying to keep the customer happy!So you see, we’ve got a lot of work to do. Looking forward to hearing from you.Best wishesKarenPS Remind me (12) to pay for lunch next time!5 Put the words below into their correct place in the table.urge threaten propose undertake praise blame recommend deny convince6 Complete these sentences.0 They threaten to take us to court if we didn’t pay them immediately.1 It’s a very sensitive issue. I suggest __________ an anonymous email.2 Once, in a restaurant, I complained ___________ and the manager told us to leave.3 What a waste of time! We spent three hours discussing___________.4 The company offered__________, but amazingly she refused.5 I’ve promised ___________ by tomorrow morning.6 I can’t believe you had to remind him ____________. That’s his job.7 The regulator accused the company ______________ in its advertisements.GRAMMER 1 Talk about one of the situations 1-4, answering the following questions. Remember to use the correct verb patterns.●When did it take place?●What happened?●Who was there?●What was sai d1 an unusual presentation or talk that you attended2 a memorable job interview you had3 a meeting where two people disagreed strongly4 an interesting business proposition that was made to youWhen I was in my final year of university, a friend asked me if I wanted to join him in a new business venture. Before I could agree to do it, I had to be sure that it was…LISTENIING Dealing with problems2 Look at this customer charter published on the website of Penco Telecommunications. How is it intended to make you feel about the company?Do you believe their promises?Penco Telecommunications… service is our passionCustomer charterOur promise. We will:respect your privacy and keep your detail confidential.offer you the best rates for national and local calls: if you find better, we’ll refund the difference.answer your calls to our customer service centre within three rings. be punctual for service visit appointments(never more than one hour late).give you impartial advice on the best telephone and technology package for you.answer any email within four hours and any letter within five days. carry out satisfaction surveys each three months to ensure you are happy with our service.3Listen to this phone conversation between an angry customer and a call centre operator for PencoTelecommunications.1What is the customer’s problem?2What solution s does the operator suggest?3Which one does the customer accept?4 Listen again and complete the phrases that the operator uses to deal sensitively and efficiently with the problem. Use 1-3 words for each space.1 I ____________ the wait, sir.2 Can I have your number and I__________ it straightaway?3 Don’t worry, I’ll________ to you.4 He can be there by 6 convenient?5 I __________ understand. In ____________, I’m going to have to reschedule him for another day.6 I ____________ what I can do. Please just___________ for a moment.7 Would that be___________________8 If you ____________ tell me your mobile number, I can get that activated immediately.SPEAKING Handling calls sensitively5 Work with a partner. Take it in turns to make the call or receive the call. Study each situation and then act out the telephone conversation. Deal sensitively with each problem. Look at the notes below and prepare your telephone calls.Student A1 You work for a parcel delivery company. Your computers have been behaving strangely today. Receive the call from a customer.2 You ordered a fish tank from a mail order company. The picture in the catalogue showed a complete fish tank with heater, air pump and fish. But when it arrived it was just a glass box. Telephone to complain.3 It is 6:30 in the morning. You receive a call from someone that you don’t know. You don’t like rece iving unsolicited calls at home.4You work in the service department of an electricity company. You receive a request which is not really possible to satisfy.Students B1 You have ordered delivery of a new laptop computer. When you track the order on the internet, you find that it has gone from Ireland to HongKong. You live in London. Telephone to find out what’s happening.2 You work for a mail order company that supplies aquariums and accessories. You receive a call from an unhappy and confused customer.3 You work for a promotions company for a fitness club. You call potential customers in the evenings to offer them a free month’s trial of their local gym. Make the call.4 While at work you suddenly realise that you have left your iron on at home –in a small village one hour’s drive away. Telephone the electricity company to see if they can cut of the electricity supply to your house.。
新编剑桥商务英语中级unit 3
Listening: Taking notes and messages
. 0. ‘Hello. This is Michael James speaking and this is a message
for Lelia.' Michael James called for Lelia. (4 words)
Reading and Writing
? 1、 身份介绍 (Personal Identification) ? 2、 工作环境与日常事务 (The office ，general business ，environment and routine) ? 3、接待与闲暇活动 (Entertainment of clients ，free time ，relationships with colleagues and clients) ? 4、商务旅行 (Travel) ? 5、健康 (Health) ? 6、购买与销售 (Buying and selling) ? 7、公司结构、系统及程序 (Company structures ， systems ，processes) ? 8、产品与服务 (Products and services) ? 9、成果与成就 (Results and achievements) ? 其外，还会涉及其他的一般商务话题（ Business issues ）
? A: in another 30 to 50 years, we shall approach the level of the economically developed countries
? B: in another 30 to 50 years, we shall approach the level of the developed countries ?(通常情况下，“发达国家”已经意味着是经济 上发达的国家，因此，没有必要再加上修饰语。 )
新编商务英语阅读教程Unit 3 Part A Text A
This is the most important step How managers should inform
their customers about its product. including sales approach， marketing strategies.
This is the forth element in the
marketing mix. How manufacturers get its product to the customers.
Finding the best mix of
4Ps has become an increasingly task for most business.
Definition
can be defined as the blend of 4 Ps---Product, Price, Promotion, Placement that satisfies the demands of the chosen market segment. The 4 Ps have to fit closely together.
By Jack
end 混合 reevaluation 重新评估 disposable 用后即丢掉的 diaper 尿布 desirability 可取，值得想望 reformulate 重新配制 strategist 策略家 remedy 药品
apparel 衣服；服饰 security service 安全服务 marketing program 营销方案 have an edge over 占优势 market segment 细分市场，市场群族 disposable baby diaper 一次性婴儿尿布 generic product 非商标产品 limited warranty 有限保修 take notice 注意
新编剑桥商务英语(初级)学生用书答案
新编剑桥商务英语（初级）学生用书答案Unit 1: IntroductionsVocabularya)1- professional, 2- nurse, 3- salary, 4- engineer,5- advertisementb)1- social, 2- contact, 3- company, 4- decision, 5-environmentc)1- receptionist, 2- engineering, 3- quickly, 4-advertisement, 5- organizationsa)1- accountant, 2- factory, 3- vacancies, 4-directorb)1- advertising, 2- employee, 3- international, 4-managementc)1- assistant, 2- customer, 3- interview, 4-responsiblea)1- salary, 2- advertisement, 3- factory, 4-interviewb)1- businesses, 2- accountant, 3- decision, 4-vacanciesc)1- receptionist, 2- responsible, 3-advertisement, 4- contactSpeakinga)Hello, my name is John. I am a nurse.b)Hi, my name is Maria. I work as an engineer.c)Good morning, my name is Mark. I am anaccountant.a)Nice to meet you too. What do you do for aliving?b)I’m an engineer. I work for an internationalcompany.c)Hi! What’s your occupation?a)I work in a hospital. I take care of patients.b)I work in a manufacturing company. Ispecialize in process engineering.c)My role is to deal with financial matters andmanage accounts.Unit 2: JobsVocabularya)1- colleague, 2- application, 3- letters, 4-experience, 5- interviewb)1- statement, 2- skills, 3- interview, 4-competitive, 5- letterc)1- vacancy, 2- recruiter, 3- experience, 4-application, 5- skillsa)1- competitor, 2- advertisement, 3- salary, 4-departmentb)1- letter, 2- responsibility, 3- experience, 4-interviewc)1- recruiter, 2- vacancy, 3- contact, 4- applicanta)1- advertisement, 2- interview, 3- condition, 4-experienceb)1- position, 2- applicant, 3- competitor, 4-recruiterc)1- department, 2- applicant, 3- opportunity, 4-advertisementSpeakinga)Have you applied for any jobs recently?b)What kind of experience do you have in thisfield?c)How did the interview go?a)I have submitted my application to a fewcompanies.b)I have experience in sales and customer service.c)The interview went well. I am waiting for theirresponse.a)What are some skills required for this position?b)How competitive is the job market in thisindustry?c)Can you give me any advice for writing a coverletter?Unit 3: CompaniesVocabularya)1- profit, 2- competitor, 3- industry, 4-investmentb)1- employee, 2- competitor, 3- successful, 4-investmentc)1- profit, 2- industry, 3- customer, 4-investmenta)1- competitor, 2- industry, 3- product, 4-customerb)1- employee, 2- competitor, 3- successful, 4-investmentc)1- profit, 2- product, 3- investor, 4- industrya)1- customer, 2- investor, 3- industry, 4-successfulb)1- business, 2- profit, 3- competitor, 4- industryc)1- employee, 2- investor, 3- successful, 4-industrySpeakinga)What factors contribute to a company’s success?b)Can you give an example of a successfulcompany?c)What industries are most profitable in thisregion?a)How do companies invest in research anddevelopment?b)Can you name a few competitors in thisindustry?c)What makes a company stand out from itscompetitors?a)How important is customer satisfaction inbusiness?b)Are there any major investors in this industry?c)What are the key factors for a successfulbusiness in this industry?ConclusionThis document contains the answer key for the New Cambridge Business English (Introductory) Student Book. It includes vocabulary exercises and speaking practice for Unit 1, Unit 2, and Unit 3. By studying and practicing these answers, students will be able to improve their understanding and communication skills in the field of Business English.。
剑桥商务英语unit3作文
剑桥商务英语unit3作文In the bustling heart of the city, the sun sets over the skyline, casting a golden glow on the towering glass buildings. The streets below echo with the chatter of professionals, each carrying the weight of their ambitions.The office, a hive of activity, hums with the clacking of keyboards and the rustle of papers. Here, the language of commerce is spoken fluently, with negotiations and dealsbeing struck over the phone and across the conference table.Amidst the flurry of business, a young entrepreneurstands out, her eyes alight with determination. She navigates the complex world of finance with the grace of a seasoned professional, her voice clear and confident as she discusses market trends.The café, a have n for the weary, offers a moment of respite. Here, business meets leisure as colleagues shareideas over a cup of coffee, the aroma of which blends withthe scent of fresh pastries, creating a comforting atmosphere.As dusk falls, the city takes on a different character. The neon lights flicker to life, illuminating the faces of those who continue to work into the night. Their dedicationto their craft is palpable, a testament to the spirit of enterprise that fuels the city's growth.In the heart of the financial district, the stock exchange stands as a symbol of power and prosperity. Traders, their eyes glued to the screens, make split-second decisions that can make or break fortunes in the blink of an eye.The night brings with it a sense of reflection. The city, once a cacophony of noise, now hums with a quieter, more introspective energy. Professionals, having put in a day's work, ponder over the day's achievements and challenges.Finally, as the city sleeps, the stars above bear witness to the dreams and aspirations of those who call it home. Tomorrow, the cycle will begin anew, with the city awakening to the sound of ambition and the promise of another day in the world of business.。
新编剑桥商务英语unit_3
Reading
Setting up your own business Becoming a franchisee
—good if you have plenty of business experience
—very high-risk
Good if you don’t have much business experience
You have business relationship with someone else.
—for very independent people
Doesn’t suit people who don’t like to follow other system/people.
Offer some independence and —has the potential to become you don’t work for sb else. a franchise
• Franchise 加盟连锁店，特许经营
– you buy a license to trade under the name of the franchisor and you benefit from the franchisor’s expertise.
– Franchisor 特许经营商，授予特许的经营者
Franchise
The business model is given to you
so there is less trick.
Part of your profits goes to the franchiser.
Setting up your own business
• Start-up capital • Business sense经营意识 • Entrepreneurial spirit企业家精神 • Start the business on your own
新编剑桥商务英语(初级)学生用书_答案
新编剑桥商务英语(初级)学生用书_答案1. Unit 1: Getting StartedReading Task1.The United Nations International Children’s Emergency Fund.2.Its headquarters is in New York City, USA.3.To advocate for the protection of children’s rights and improve their lives.4.The rights and well-being of every child. Vocabulary Task1.satisfy2.temporarily3.repair4.shipment5.suitableListening Task1.False2.True3.True4.False5.False2. Unit 2: CommunicationReading Task1.People working in multinational companies.2.Because of differences in culture, customs, and business practices.3.Cultural sensitivity, adapting communication style, and understanding non-verbal communication.4.Polite greetings, appropriate dress code, and being punctual.Vocabulary Task1.manage2.appropriate3.gesture4.moderate5.standardListening Task1.C2.B3.A4.B5.A3. Unit 3: Business TravelReading Task1.It helps to establish and maintain business relationships.2.Making hotel reservations, booking flights, and arranging transportation.3.They need to be aware of local customs, etiquette, and have knowledge of the local language.4.Preparation, documentation, and being organized. Vocabulary Task1.navigate2.accommodation3.confirm4.transport5.locateListening Task1.B2.A3.C4.B5.C4. Unit 4: Company OrganizationReading Task1.To understand the structure, roles, and responsibilities within a company.2.It provides a clear understanding of the hierarchical structure within a company.3.It helps to ensure effective communication and coordination between different departments.4.Functions, departments, and positions. Vocabulary Task1.assign2.colleague3.document4.policy5.superviseListening Task1.C2.A3.B4.C5.A5. Unit 5: Job InterviewsReading Task1.It is an opportunity for employers to evaluate the suitability of candidates for a specific job position.2.Preparing for commonly asked questions and practicing good body language.3.Being well-groomed, dressing appropriately, and being confident.4.Asking relevant questions and expressing gratitude for the opportunity.Vocabulary Task1.evaluate2.relevant3.confident4.opportunity5.gestureListening Task1.C2.B3.A4.B5.A6. Unit 6: Telephone SkillsReading Task1.It is a commonly used tool in business communications.2.To ensure effective communication and maintain good business relationships.3.Answering professionally, speaking clearly, and paying attention to tone and pace.4.Taking messages, transferring calls, and resolving issues.Vocabulary Task1.effectively2.professional3.manner4.transfer5.issueListening Task1.B2.C3.A4.B5.C7. Unit 7: Emails and Writing SkillsReading Task1.Emails are used for quick and efficient communication.2.Formal and informal emails.3.Subject line, greeting, body, and closing.4.Being concise, using proper grammar and punctuation, and proofreading.Vocabulary Task1.efficient2.formal3.grammar4.proofread5.conciseListening Task1.C2.B3.A4.B5.A8. Unit 8: PresentationsReading Task1.To effectively communicate information, ideas, and proposals to a group of people.2.Planning, creating visual aids, and practicing the delivery.3.Confidence, eye contact, and engaging with the audience.4.Structuring the presentation, using visual aids, and answering questions.Vocabulary Task1.effectively2.visual3.audience4.engage5.structureListening Task1.B2.C3.A4.B5.C9. Unit 9: Business CorrespondenceReading Task1.It is written communication between businesses or individuals.2.To provide information, make inquiries, and establish business relationships.3.Proper salutation, clear and concise content, and professional closing.4.Business letters, memos, and emails.Vocabulary Taskmunication2.inquiries3.content4.professional5.memosListening Task1.A2.C3.B4.C5.A10. Unit 10: Socializing and EntertainmentReading Task1.It helps to build rapport and strengthen business relationships.2.Attending social events, dining out, and participating in recreational activities.3.Appropriate behavior, cultural sensitivity, and beinga good listener.4.Small talk, cultural knowledge, and expressing gratitude.Vocabulary Task1.strengthen2.appropriate3.behavior4.listener5.gratitudeListening Task1.C2.B3.A4.B5.CThis is the answer key for the New Cambridge Business English (Ele mentary) Student’s Book.。
新编剑桥商务英语(初级)unit three.1B讲课教案
New Words பைடு நூலகம் Expressions
• contract n. & vt. 订合同，合同、契约 • take delivery of 收货， 提取货物 • merge vi. & vt. 合并 • fleet 舰队 • budget airline 低价航空公司 • go public 上市，公开发售股票 • business partner 生意伙伴，商业伙伴 • entrepreneurial adj. 企业家的
尼亚州东南部的一个县） • Illinois 伊利诺斯州（美国中北部州）
Do you know anything about them?
easyJet
THE BODY SHOP
Complete the text with the correct form of the verbs:
Complete the text with the correct form of the
verbs in the box:
be become begin not/have not/own sell not /sell take
• Stelios _di_d_n_’t_o_w_n_ the first two aircraft he operated. He d_i_d_n’_t_s_e_ll tickets through Travel Agencies and he _di_d_n_’t_h_a_v_e_ any company employees. Everything was contracted from other companies. It was 1995, and it __w_a_s_ the beginning of a revolution in air travel. Just three years later, the company _s_o_ld___ the first online air ticket, it _b_e_g_a_n_ services outside the UK and it __t_o_ok___ delivery of its own fleet of planes. When it merged with another low-cost airline, Go, in 2002, it _b_ec_a_m__e Europe’s biggest budget airline.
新编商务英语基础教程Unit-3
Unit 3 Visiting the CompanyI Teaching Aim1 Cognitive Information(认知信息): Greeting and Introduction2 Language Focus(内容重点):1）Word Study: A. orientation, motivation, morale, productivity, invest, describe, performance, frustrated, supervisor, largely, improve, entertain, professional, acknowledgement, feedback; B. attitude, ani-festation, perk, paradigm, foundation, strategic, synonymous, plaque, embody, permeate, psyche, perceive, generative, sustain, fundamental2）Phrases: A. figure ... out, be aware of; B. show up3）Key Words: A. inform, apply, reward; B. priority3 Grammar:句子成分Ⅰ4 Writing（写作技巧）: 英文标点符号的使用5 Translation（翻译技巧）:词义的褒贬III Background Information１. 企业人力资源管理：员工激励的一般原则和方法激励的作用是巨大的。
美国哈佛大学教授詹姆士曾在一篇研究报告中指出：实行计时工资的员工仅发挥其能力的２０％～３０％，而在受到充分激励时，可发挥至８０％～９０％。
要实施有效的激励，还应充分了解员工的需要，按需要去激励。
美国人本主义心理学家马斯洛的需求层次理论指出，在低层次的需求得到相对满足之后，就会产生。
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branch out growth fee
But it’s vital to know what you’re getting into. Franchising is ‘the granting of a licence by one person (the franchior) to another (the franchisee) which entitles the franchisee to trade under the trademark or trade name of the franchisor and to make use of an entire package.
Module 3
3.1Business topic: Starting a business
3.2 Business skills: Leaving and
taking messages
3.1 Business topic: Starting a business
Vocabulary: Types of business Reading: We wanna hold your hand
Tags that can end misery of lost luggage
Globalbagtag was (0) set up six years ago by husband-and-wife team Chris and Alison Truelove on their return from a holiday in Australia. The couple decided to(1)________ , which sells secure tags which travelers attach to their luggage. They started to (2)___________ ￡9.95 per tag in the first year, followed by a 2.95 subscription (3)_____________ for the following years. Customers activate the tag online with their home address on an online database. If luggage is lost, the person who finds it can log on to the Globalbagtag website and report the missing items.
So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company? ‘Absolutely not,’ says Dan Archer, head of marketing at the British Franchise Association. ‘That’s a ludicrous over-simplification. It is running your own business, but it’s taking away some of the risk and bringing in the support of other people.’ He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses.
We wanna hold your hand
Take a big piece of business sense, add some entrepreneurial spirit and voila! You have a franchise. Starting up a fanchise could be a very clever move for those who want to run their own show but don’t have the experience or the desire to set up in the dangerous and often short-lived world of the sole trader.
Of course if you do decide to go it alone and start a business from nothing, you could always branch out into franchising.
Archer says there is now a growth in the number of
younger companies that are trying to launch new franchises.
‘An incredible number of individuals are coming in at a younger
age with lower capital, getting a return and investing in bigger
• Sale trader you are self-employed and set up the business on your own.
• Partnership you are self-employed and start the business with another person. You are both equally liable.
Listening: Advices on franchises & Planning a seminar
Speaking: Discussing a schedule
Vocabulary: Types of business
Here are three different ways to start your own business. Work in pairs and think of one advantage and one disadvantage for each approach.
Disadvantage
If you go bankrupt, You lose everything
partnership
You share the pressure
You might disagree on strategy
Franchise
The business model is given to Part of your profits
ventures.’ If the initial fee can be raised it’s an ideal opportunity
to stretch those entrepreneurial wings.
Back
2. Now read about another small business. Complete the text with the underlined words in bold from the article on franchising on page 26.
you so there is less trick.
goes to the franchiser.
Reading
1.The table below lists things to remember if you are setting up a new business as a sole trader. Read the article and complete the right-hand column.
• Franchise you buy a license to trade under the name of the franchiser and you benefit from the franchiser’s expertise.
Sole trader
Advantage You takeห้องสมุดไป่ตู้all the profit
Setting up your own business Becoming a franchisee
—good if you have plenty of business experience
—very high-risk
—many new businesses fall (nine out of ten) —suits people who don’t like to follow rules —for very independent people —has the potential ti become a franchise
Astrid Patil, a new Domino’s franchisee, abandoned a career as a solicitor to set up a franchise with her husband. The way she reasons it is this: ‘Rather than putting all your time and effort into working for someone else, put it into your own business.’ Leaving a well-paid, well-respected profession to run a pizza shop at the age of 31 has worked for Patil. There’s a good profit margin and the business has seen growth.