商务英语(管理和沟通)媒体沟通
商务英语(管理和沟通)公司沟通
13
An Overview of CorpComm Function --functions in CorpComm
Corporate Image and Identity
Corporate Image
As seen through the eyes of its constituencies An organization may have different images with different constituencies
课程总结与作业安排说明
2005年11月
清华大学经管学院EMBA2005
3
Agenda
An Overview of the CorpComm Function
From “PR” to “CropComm” The Functions within the Function Models of CorpComm
2005年11月
清华大学经管学院EMBA2005
21
An Overview of CorpComm Function --CorpComm in Corp. Structure
Centralize or Decentralize Communications?
Course summary and assignment description
2005年11月
清华大学经管学院EMBA2005
4
2001年，美国公司在公司沟通方面的年度预算 平均高达440万美元，比1998年上升了近100 万美元。
阿根狄，《公司沟通》（第三版，麦格劳希尔出版社，2003
2005年11月
产品与服务广告
推销产品或服务 面对消费者
商务英语口语对话图文稿
商务英语口语对话集团文件发布号：（9816-UATWW-MWUB-WUNN-INNUL-DQQTY-目录Day today Office日常事务1 Faxes传真2 Telephone Calls电话3 Making Telephone Appointments电话预约4 Memos备忘录5 Business Correspondence商业信函6 Placing an Order下订单Office Talk办公室谈话7 Coworkers同事8 Bosses老板9 Brainstorming集体讨论10 Commuting乘公交车上下班11 The Working Lunch工作午餐Business Trip商务旅行12 International Business Travel国际商务旅行13 Dressing for Business商务着装14 Hotel Situations旅馆情景15 Negotiating the Subway乘地铁Client Reception接待客户16 Receiving Clients接待客户17 Entertaining Clients招待客户18 Accommodating Foreign Clients接待国外客户19 Factory Tours参观工厂Business Communization商务交流20 Personal Introductions个人介绍21 Small Talks聊天22 Delivering Bad News传达坏消息23 Polite Questions礼貌提问24 Farewells道别Negotiation谈判25 Clarifying the Stakes说明利害关系26 Making Concessions做出让步27 Discussing the Bottom Line讨论底线28 Accepting and Confirming接受和确认29 Hard Bargainers VS Soft Bargainers强硬的对手和温和的对手Company Organization公司结构30 CEO执行总裁31 Stockholders股东32 Board of Directors董事会33 Managerial Staff管理人员34 Labor Staff普通员工Meetings and Interviews会议和面谈35 Executing Meetings开会36 Performance Reviews业绩评估37 Agendas会议议程38 Making Requests提出要求Presentations业务陈述39 Preparation and Developing Your Topic准备和展话题40 Introductions and Beginnings介绍和开头41 Making Transitions in the Presentation陈述中的过渡42 Conclusions结论43 O&A (Question and Answer Period)提问阶段Data数据处理44 Trends趋势45 Systems制度46 Scheduling日程安排47 SWOT An山sis态势分析48 Statistical Reports数据统计报告Technology技术49 Email电子邮件50 Computer Technology计算机技术51 Running an Internet Business网上做生意52 Electronic Gadgets数码产品53 Web based Marketing网上营销Financial Topics财务话题54 Costing成本55 Budgets预算56 Auditing审计57 The Economy经济58 Fundraising集资Legal Topics法律话题59 Confidentiality机密60 Lawyers律师61 Contracts合同62 Copyright版权63 Patents专利64 Environmental Regulations环境条例Marketing Topics营销话题65 Marketing Surveys市场调查66 Target Audience目标消费者67 Print and Media Advertising印刷和媒体广告68 Promotional Events促销活动69 Developing the Market市场开发Sales Topics销售话题70 Selling Points卖点71 Trade Shows贸易展览72 Sales Reviews检查销售额73 Product Demonstrations产品演示74 Following up on Leads线索追踪75 Customer Service顾客服务International Topics国际话题76 Sourcing得到供货77 Export／Import出口／进口78 Exchange Rates汇率79 International Greeting Methods 国际问候方式Big Business跨国公司80 Mergers合并81 Competition竞争82 Climbing the Corporate Ladder进入管理层83 Branch Offices分支机构84 Consulting咨询Employment Practices雇用惯例85 Fair Pay公平薪酬86 Recruiting Personnel人员招聘87 Retirement退休88 Partnership合作关系89 R&um6s简历90 Job Interviews求职面试Social and Equality Issues社会和平等话题91 Women in the Workforce职业女性92 Discrimination歧视93 Welfare福利94 Labor Unions工会95 Strikes and Demonstrations罢工和示威游行Continuing Education继续教育96 Management Training管理人员培训97 Seminars／Workshops研究会／研讨会。
商务英语常见词汇大汇总——“C”
商务英语常见词汇大汇总——“C”下面是给大家汇总的商务英语常见词汇“C”开头的部分。
categorization 分门别类Caterpillar Tractor 卡特皮勒公司Cathay Airlines 国泰航空公司CBS Records 唱片公司CBS 哥伦比亚广播公司centralization 集中化chameleons/followers 变色龙/跟随者channel alternatives 可选择的营销渠道channel conflicts 渠道冲突channel decisions 渠道决策channel functions 渠道功能channel institutions 渠道组织结构channel management 渠道管理channel objectives 渠道目标cable TV 有线电视Cadillac 凯迪拉克Campbell's Soup 金宝汤业公司capital gains 资本收益capital invested in product 产品投入资本Carnival 嘉年华cash cows 现金牛类cash discounts 现金折扣catalogue sales 目录销售categorization of perception 感知分类channel of distribution 分销渠道channel power 渠道权力channel-control strategies 渠道控制战略channel-design decisions 渠道设计决策channel-management decisions 渠道管理决策channels of communication 传播渠道Charles Snow 查尔斯·斯诺Cherokee 切诺基chevrolet 雪佛莱choice criteria 选择标准Christian Dior 克里斯汀·迪奥(世界著名时装品牌) Chrysler 克莱斯勒Citi Corp 花旗银行closing a sale 结束销售clothing retailers 服装零售商CNN 美国有线新闻网co-branding 联合品牌code of ethics (职业)道德标准coercive power 强制权cognitive dissonance 认识的不协调Colgate-Palmolive 高露洁collection of data 数据收集collection 收款co-marketing alliances 联合营销联盟combination compensation plan 结合式薪酬方案Comdex 计算机展销会commercialization 商业化commitment 承诺communication channels 传播渠道communication process 传播过程communication 信息交流/沟通communications media 传播媒体company personnel 公司员工competitive parity promotion budgeting 竞争均势促销预算法competitive strategy 竞争战略competitive strength 竞争优势/能力competitor analysis 竞争者分析complaint handling 投诉处理component materials and parts markets 组成材料和零部件市场computerized ordering 计算机化的订购conclusive research 确定性研究conditions of demand 需求情况conflict and resolution strategies 冲突和解决战略conformance to specifications 与规格一致conformance 一致性confrontation strategy 对抗战略conjoint measurement 联合测度法conjunctive model 联合模型consumer decision-making 消费者(购买)决策consumer goods channels 消费品分销渠道Consumer Goods Pricing Act, USA 美国消费品定价法案consumer goods 消费品consumer markets 消费品市场consumer needs 消费者需求consumer packaged-goods firms 消费者包装食品公司consumer promotion 消费者促销consumer tests 消费者测试consumer/household market 消费者/家庭市场consumers' perceptions 消费者感知consumption 消费contests 竞赛contingency planning 权变计划contract construction 契约建筑业contract manufacturing 契约制造业contraction/strategic withdrawal strategy 收缩/战略性撤退战略contractual entry modes 契约式进入模式corollary-data method 推定数据法corporate HQ 公司总部corporate scope 公司(经营)范围corporate strategy 公司战略corporate vertical marketing systems 公司式垂直营销系统corporate/institutional advertising 团体/社会公共机构广告corrective action 矫正行动cost analysis 成本分析cost effectiveness 成本有效性contractual vertical marketing systems 合约式垂直营销系统contribution margin analysis 边际贡献(贡献毛利)分析contributrion margin 边际贡献control strategies 控制战略convenience food stores 便利食品商店convenience goods 便利品convenience 服务的便利性Cool Whip 清凉维普co-operative advertising 合作性广告co-ordination and conflict resolution 协调与冲突解决co-production 合作生产core benefit proposition (CBP) 核心利益方案/提议cost leadership strategy 成本领先战略cost of capital 资本成本cost of goods sold (COGS) 产品销售成本cost reductions 降低成本产品cost-and-volume relationship 成本-数量关系Compaq 康柏comparative advertisements 比较广告comparison of brands 品牌比较compensation deals 补偿处理compensation plan 酬金方案compensation/rewards 酬金/奖励compensatory 补偿性的competition and industry evolution 竞争和行业演变competition-orientated pricing 竞争导向定价法competitive advantage 竞争优势competitive (supply-side) evolution 竞争(供方)演变competitive factors 竞争因素competitive intelligence 竞争情报/信息cost-oriented pricing 成本导向定价法cost-plus/mark-up pricing 成本加成/溢价定价法costs and benefits of marketing functions 营销职能的成本和效益costs of competitors 竞争者成本costs of distribution 分销成本countertrade 对等贸易customer loyalty 顾客忠诚度customer need 顾客需要customer organization of sales force 按客户组织销售队伍customer retention 顾客维系/保留customer satisfaction 顾客满意度customer segment pricing 顾客细分市场定价customer service 顾客服务customer-oriented pricing 顾客导向定价法customers' perception 顾客感知customers' preferences 顾客偏好customers' price sensitivity 顾客的价格敏感度customizing 定制coupons 优惠券courtesy 礼貌coverage of geographic market 地域性市场的范围coverage of relevant retailers 相关零售商的销售范围credibility 信誉credit terms 信贷条款critical assumptions 关键假设cross-elasticity 交叉弹性customary pricing 习惯性定价法customer analysis 顾客分析customer contact 顾客接触customer demand 顾客需求customer intimacy 顾客亲密度。
商务英语公司交流对话英语范文
商务英语公司交流对话英语范文Engaging in the world of business, mastering the art of communication in English is paramount. Picture this: you'rein a bustling conference room, surrounded by industry leaders, and it's your turn to speak. "Good morning, esteemed colleagues," you begin, your voice resonating with confidence. "I'm thrilled to share our latest project updates andinsights with you all."As you delve into the specifics, you weave in key phrases like "team collaboration," "strategic objectives," and "innovative solutions," ensuring that your message is both clear and compelling. You address potential concerns with phrases like "Let's explore the challenges together" and "I'm open to feedback and suggestions to enhance our approach."When it comes to discussing financials, you switch to a more analytical tone, using terms such as "quarterly revenue," "profit margins," and "investment opportunities." You highlight the company's growth trajectory with "Our year-over-year growth has been impressive, and we're poised for even greater success."During Q&A, you invite questions with "I welcome any inquiries you may have and am ready to provide detailed responses." And when a colleague asks a complex question, you respond with "That's an excellent point, and I appreciateyour keen interest. Let me break it down for you..."As the conversation flows, you maintain a professional yet approachable demeanor, using phrases like "I appreciate your perspective" and "Let's work together to find the best course of action." Your closing remarks are succinct and forward-looking: "Thank you for your time and attention. I look forward to our continued collaboration and the exciting journey ahead."In the realm of business, your eloquence in English is not just a tool—it's a catalyst for progress, a bridge to understanding, and a key to unlocking new opportunities.。
商务英语常用英语词汇大“M”
商务英语常用英语词汇大-“M”商务英语常用英语词汇大汇总-“M”下面是总结的以“M”开头的商务英语常用的'英语词汇。
mandatory adaptation 强制性适应manufacturer brand 制造商/全国性品牌manufacturers' agents/representatives 生产商的代理商/销售代表manufacturers' export agents (MEA) 制造商出口代理manufacturers' sales offices/branches 生产商的销售办事处/分支机构manufacturing process 制造过程manufacturing 制造业market aggregation strategy 整体市场战略market attractiveness factors 市场吸引力因素market attractiveness 市场吸引力market attractiveness/business position matrix 市场吸引力/业务地位矩阵macro risks 宏观风险macroenvironment 宏观环境macrosegmentation 宏观细分mail-order retailers 邮购零售商maintaining market share 保持市场份额maintenance strategy 保持战略management overhead 管理费market circumstances 市场环境market demorgraphics 市场人口分布/统计特征market dimension 市场量度market entry strategies 市场进入战略market exclusion 市场排斥market expansion strategy 市场扩张战略market factors 市场因素market followers 市场跟随者market growth rate 市场增长率market hirarchy 市场等级market inclusion 市场纳入market leaders 市场领导者market measurement 市场测量market opportunity analysis 市场机会分析market oriented 以市场为导向的market 市场marketability 市场开拓能力market-entry strategies 市场进入战略marketing action plan 营销行动计划marketing audit 营销审计marketing channel 营销渠道marketing codes of conduct 营销行为规范marketing communication 营销沟通/传播marketing concept 营销观念marketing control 营销控制marketing decision support systems (MDSS) 营销决策支持系统marketing environment audit 营销环境审计market position factors 市场地位因素market positioning analysis 市场定位分析market potential measurements 市场潜力测度market research 市场研究market segment 细分市场market segmentation 市场细分market share 市场份额market targeting 目标市场选择marketing flows and functions 营销过程和职能marketing function area audit 营销功能领域的审计marketing implications of 对营销的影响marketing information system 营销信息系统marketing institutions 营销机构marketing management 营销管理marketing message 营销信息marketing mix 营销组合marketing policy 营销策略marketing productivity area audit 营销生产力领域的审计marketing program components 营销计划内容marketing program 营销计划/方案marketing relationship 营销关系Matsushita 日本松下电子mature conformists 成熟的随大流者mature markets 成熟市场mature stage of product life cycle 产品生命周期的成熟阶段McDonald's 麦当劳McDonnell Douglas 麦道公司MCI电讯公司(前世界通信公司)MDSS (Marketing-Decision Support System) 市场决策支持系统measurability 可测度性measure or index 测量指标measurement criteria 计量标准marketing research 营销研究marketing strategy 营销战略market-management organizational structure 市场管理组织结构mark-up price 产品/溢价价格Marlboro 万宝路Marriott Hotel 万豪酒店mass-market penetration strategy 大规模市场渗透战略mass-market strategy 大市场战略matrix organizational structure 矩阵组织结构media audiences 媒体受众medical and health services 医疗卫生服务Medico Containment Servicesmemory of consumers 消费者记忆Mercedes-Benz 梅赛德斯-奔驰multisegment positioning 多重细分市场定位mutual trust 相互信任Minnesota Mining and Manufacturing Company (3M) 明尼苏达矿业和制造公司Minolta 美能达miscellaneous sources 多方面来源mission 宗旨missionary selling 推销式销售Mitsubishi Heavy Industries 三菱重工modified rebuy 调整再购Mercer Management Consulting 美国美智管理顾问公司merchandising 推销merchant middlemen 国内贸易中间商merchant wholesalers 商业批发商message structure 信息结构Michael Porter 迈克尔-波特micro risks 微观风险microsegmentatioin 微观细分Miller Tyding ACT, USA 米勒·泰丁法案minging 矿业multichannel distribution 多渠道分销multidimensional scaling 多维等级法multilevel selling 多级销售multinational coporations (MNCs) 跨国公司multiple test markets 多测试市场multiple-brand strategy 多品牌战略multiple-factor index 多因素指数法monosegment positioning 单一细分市场定位Monsanto 孟山都农业生物技术公司moral appeals 伦理/道德诉求morals 道德Motorola 摩托罗拉。
《商务英语口语大全【完整版】》
《商务英语口语大全【完整版】》一、商务问候与介绍1. 问候Good morning/afternoon/evening, it's a pleasure to meet you.（早上/下午/晚上好，很高兴见到您。
）How do you do? I've heard a lot about you.（您好，我久闻大名。
）It's nice to finally put a face to the name.（很高兴能将名字与人对上号。
）2. 自我介绍My name is [Your Name], and I'm the [Your Position] at [Company Name].（我叫[您的名字]，是[公司名称]的[您的职位]。
） I'm looking forward to working with you on this project.（我期待与您共事这个项目。
）二、商务洽谈与沟通1. 表达意见In my opinion, [Your Opinion].（在我看来，[您的意见]。
）I believe that [Your Idea] could be beneficial for both parties.（我相信[您的想法]对双方都有益。
）I'd like to suggest [Your Suggestion].（我想提出[您的建议]。
）2. 谈判技巧I understand your concerns, but let's consider the possibilities from another angle.（我理解您的担忧，但让我们从另一个角度考虑一下可能性。
）If we can agree on [Certain Terms], I'm confident that we can finalize the deal.（如果我们能在[特定条款]上达成一致，我相信我们可以完成这笔交易。
有效的商务沟通技巧英文演讲
有效的商务沟通技巧英文演讲Title: Effective Business Communication Techniques Good morning/afternoon/evening, esteemed colleagues and guests, It is my pleasure to stand before you today to discuss a topic that isparamount to the success of any business endeavor: Effective Business Communication Techniques. In today's fast-paced and interconnected world, the ability to communicate clearly, concisely, and professionally is not just a skill; it's a necessity.IntroductionCommunication is the lifeblood of any organization. It facilitatescollaboration, drives decision-making, and fosters relationships both internally and externally. Yet, despite its importance, many businesses struggle to achieve truly effective communication. This can lead tomisunderstandings, missed opportunities, and even conflict.Why Effective Communication MattersEffective communication is crucial for several reasons:1.Building Trust: Clear and honest communication builds trust amongteam members, clients, and stakeholders. Trust is the foundation upon which all successful business relationships are built.2.3.Enhancing Productivity: Effective communication ensures that everyone is on the same page, understands their roles and responsibilities, and can work together efficiently towards common goals.4.5.Resolving Conflicts: Miscommunication is often at the root of conflicts in the workplace. By improving communication skills, we can prevent or quickly resolve misunderstandings before they escalate.6.7.Fostering Innovation: Open and inclusive communication encourages creativity and the sharing of ideas. This is essential for driving innovation and staying ahead of the competition.8.Key Techniques for Effective Business CommunicationNow, let's delve into some of the key techniques that can help youachieve effective business communication:1.Active Listening: One of the most important, yet often overlooked,aspects of communication is listening. Active listening involves paying full attention to what the other person is saying, understanding their perspective, and providing feedback to show that you've heard andunderstood them.2.3.Clarity and Conciseness: In business, time is often limited. Therefore, it's essential to communicate your message clearly and concisely. Avoidjargon and technical terms that may confuse or exclude your audience.Instead, use simple language that everyone can understand.4.5.Nonverbal Communication: Don't underestimate the power of body language, tone of voice, and facial expressions. These nonverbal cues can convey as much, or even more, than the words you speak. Bemindful of how you present yourself and ensure that your nonverbal communication aligns with your message.6.7.Adaptability: Effective communicators are adaptable. They recognize that different people and situations require different communication styles. Learn to adjust your communication approach based on theaudience, context, and purpose of your message.8.9.Feedback Loops: Encourage and solicit feedback from your audience.This not only helps you refine your communication skills but also shows that you value their input and are open to improvement.10.11.Technology: Leverage technology to enhance your communicationefforts. From video conferencing tools to project management software, there are many digital solutions that can help you communicate more efficiently and effectively with your team and clients.12.ConclusionIn conclusion, effective business communication is essential for success in today's competitive landscape. By mastering the techniques of active listening, clarity and conciseness, nonverbal communication,adaptability, utilizing feedback loops, and leveraging technology, you canimprove your communication skills and foster stronger, more productive relationships with your colleagues, clients, and stakeholders. Remember, communication is a two-way street. It requires effort and commitment from both parties. By continuously striving to improve your communication skills, you can set yourself and your organization apart as leaders in your field.Thank you for your attention, and I hope you found this discussion on effective business communication techniques informative and insightful.。
商务英语词汇大全
商务英语词汇大全一、基本商务术语1. 商务活动（Business Activity）2. 市场营销（Marketing）3. 销售额（Sales Revenue）4. 成本（Cost）5. 利润（Profit）6. 投资回报率（Return on Investment, ROI）7.SWOT分析（Strengths, Weaknesses, Opportunities, Threats）8. 目标市场（Target Market）9. 市场细分（Market Segmentation）10. 定位（Positioning）二、商务谈判术语1. 谈判（Negotiation）2. 合同（Contract）3. 报价（Quotation）4. 还价（Counteroffer）5. 成交（Close the Deal）6. 付款方式（Payment Terms）7. 交货期（Delivery Time）8. 质量保证（Quality Assurance）9. 售后服务（Aftersales Service）10. 合作伙伴（Business Partner）三、商务函电术语1. 询盘（Inquiry）2. 报盘（Offer）3. 订单（Order）4. 发票（Invoice）5. 装箱单（Packing List）6. 信用证（Letter of Credit, L/C）7. 汇票（Bill of Exchange）8. 托运单（Shipping Order）9. 提单（Bill of Lading）10. 保险（Insurance）四、人力资源术语1. 招聘（Recruitment）2. 简历（Resume）3. 面试（Interview）4. 培训（Training）5. 薪资（Salary）6. 福利（Benefits）7. 绩效考核（Performance Appraisal）8. 晋升（Promotion）9. 劳动合同（Labor Contract）10. 职业规划（Career Planning）五、企业运营术语1. 企业战略（Corporate Strategy）2. 企业文化（Corporate Culture）3. 组织结构（Organizational Structure）4. 部门（Department）5. 团队协作（Teamwork）6. 项目管理（Project Management）7. 生产计划（Production Plan）8. 供应链管理（Supply Chain Management）9. 库存（Inventory）10. 客户关系管理（Customer Relationship Management, CRM）六、财务与会计术语1. 财务报表（Financial Statements）2. 资产（Assets）3. 负债（Liabilities）4. 所有者权益（Owner's Equity）5. 现金流（Cash Flow）7. 资产负债表（Balance Sheet）8. 利润分配（Profit Distribution）9. 折旧（Depreciation）10. 纳税（Taxation）七、国际贸易术语1. 进口（Import）2. 出口（Export）3. 贸易壁垒（Trade Barrier）4. 关税（Tariff）5. 配额（Quota）6. 原产地证明（Certificate of Origin）7. 贸易术语（Trade Terms，如FOB、CIF等）8. 国际支付（International Payment）9. 外汇（Foreign Exchange）10. 世界贸易组织（World Trade Organization, WTO）八、市场营销策略术语1. 市场调研（Market Research）2. 产品生命周期（Product Life Cycle）3. 广告（Advertising）4. 促销（Promotion）5. 公关（Public Relations）6. 品牌战略（Brand Strategy）7. 网络营销（Internet Marketing）8. 社交媒体营销（Social Media Marketing）9. 客户满意度（Customer Satisfaction）10. 忠诚度计划（Loyalty Program）九、企业管理术语1. 领导力（Leadership）2. 决策（Decision Making）3. 风险管理（Risk Management）4. 企业伦理（Business Ethics）5. 知识管理（Knowledge Management）6. 创新能力（Innovation Capability）7. 企业形象（Corporate Image）8. 危机管理（Crisis Management）9. 持续改进（Continuous Improvement）10. 企业社会责任（Corporate Social Responsibility, CSR）十、电子商务术语2. 在线支付（Online Payment）3. 网络安全（Network Security）4. 顾客评价（Customer Review）6. 网络营销策略（Online Marketing Strategy）7. 搜索引擎优化（Search Engine Optimization, SEO）8. 率（Clickthrough Rate, CTR）9. 转化率（Conversion Rate）通过这些词汇的积累，您将能够在商务交流中更加得心应手，展现出您的专业素养和沟通能力。
《商务英语3》1-2单元对话、课文中英对照
Unit 1 A New Job新工作Listening and speaking 1听对话，了解公司选择招聘人员的规则，为面试做充分的准备。
Maggie is in a job interview, talking about her work experiences with Howard Marx, the HR Director of ABC Dataweb.(麦琪在进行面试，与ABC数据网公司人力资源总监霍华德•马克思谈论她的工作经历。
)Howard：Morning, Maggie. My name is Howard Marx and I am responsible for your recruitment and training here at ABC Dataweb. Could you talk briefly about your career development?霍华德：早上好，麦琪, 我是霍华德•马克思，负责ABC数据网公司的招聘和培训。
能简单的谈谈你的职业发展经历吗？Maggie：Sure, Mr. Marx. Thanks for giving me this opportunity. Well, my first job was in Flat Earth Mechanics. I started with it in 2010 and I worked in the office at the beginning, but soon moved to the sales department. I knew then that I was born to be a saleswoman! So I was promoted to the position of sales manager in about two years.麦琪：好的，马克思先生。
非常感谢您能给我这个机会。
商务英语沟通
商务英语沟通第一章如何申请理想工作1，Writing is a good enquiry about a job is vital to your chance of success.2,The first words that the employer reads are going to shape his or her opinion of you.3,Job advertisements mainly come from:a friend,other contacts,newspapers,magazines,the internet.4How to apply for the ideal job1.Here are some good ways make your application letter stand out(1)Look for something unusual in your experience or qualifications.(2)Make the contents of your letter appropriate for the job.(3)Avoid annoying phrases(4)Get someone to read your letter before you send it(5)Keep the letter short(6)Mention the organization(7)Make your letter physically easy to read(8)Remember to state which job you are applying for(9)Be realistic(10)Check again.5What to mention in your letter or e-mail(1)You meet the specifications for the job(2)The things that make you stand out. 第二章简历与面试2. What to mention in your letter or e-mail(1)You meet the specifications for the job(2)The things that make you stand out. 2,The important factor is to make your resume clear,concise,easy to read.3, What do you do now in interview? You must knoweverything:(1)The company(2)The job(3)Thebusiness environment.(4)The businessculture of the company (5) Existingemployees(6)Focus areas (7) Salary4,Tips (面试中的技巧)(1)Names, underline your familyname(2)Eye contact , eye contact is veryimportant（3）Sit comfortably, visual impression are important.The four steps involved in.interviewing are: preparation，interchange, uation and action.5,It is always better to beover-dressed thanunder-dressed.For men:a smartbusiness suit,or jacket andtrousers,with shirt and tie,areusually the safest bet.For women(neat and tidy),shirts should beat or below the knee and shoesshould be smart with low heels.6,A resume or a curriculum vitaegives details of youreducations,experience,previousemployment and other relevantfacts.第三章口头商务通1. 出色演讲三步骤：（1）Preparing for the talkThe audience（how many people will be present,their nationality,cultural grouping,status,gender and interests), The introduction. The facts Visualaids Don’t trust the technology The venue The length Be ready for questions(2)Preparing the contentStructureA clear introduction is essentialThen you move onto the main part of your presentation Finally youmust have a conclusionHow long should your presentation be?Keep it short and simple（3）More practice2．演讲过程中的技巧(1) Look at them and smile. (2) Take your time(3)Eye contact (4) Gestures (5)Do not just read your speaking notes(6)Pause and volume (7) Sumup (8) Do not run away第四章：同事沟通及客户沟通1.Problem communications （问题沟通几条原则）(1) Stay calm (2) Listen (3) Donot assume (4) Explain clearly(5)Speak clearly (6) Ask for details(7) Check and respond2言语沟通的有效性检验(1)Action (2) Checking (3)Listen (4) Ask for suggestions (5)Leadyour ideas into the ideas of the otherperson (6) Explain clearly(7)Ask for suggestions again (8)Offerto revise (9)Checking3,Here are a few questions toconsider about non-verbalcommunications:1,how do you thinkyou look?2,how can you changeyour clothing message?3,whatnon-verbal communications doyou not like?4,what assumptionsdo you make?5,do you makegroup assumption?/doc/b015988110.html,municating with bosses(1)listen(2)ask forsuggestions(3)lead your ideas intothe ideas of otherperson(4)explain clearly(5)ask forsuggestions again(6)offer torevise(7)checking(8)follow up第五章：Written Communication（书面沟通）1.书面沟通的形式包括：(1)A short list of points (2)A hugedocuments consisting of hundreds ofpage(3)A letter (4)A note (5)An agenda (6)Minutes ofmeeting (7)A proposal (8)A description (9)A biography (10)Job application 2.内容撰写过程（5W1H）What why when who where how3.书面沟通小技巧(1)Size matters （字体）(2)Use white space （间距）(3)Read aloud （边读边写）第六章：Business meeting (商务会议) 1.开会的原因：(1)To communicate policies (2)To issue instructions(3)To listen to views (4)To hold discussions(5)To ensure that everyone is aware of what is going on (6)To review experiences and future action(7)To provide written records2.各种类型的会议风格(1)Authoritarian(独裁型）The boss is very much the top person. He or she is there to give orders and the others are there to receive instructions. He or she make proposals, allows only a brief discussion and then ask for endorsement of the decision. You want an experienced leader to draw on his knowledge and skill and issue orders for action that will solve a problem.(2)Inclusive（讨论型）The person in charge seeks to involve all present in the discussion. He or she seeks out alternative viewpoints, repeatedly ask for opinions, and ask if everyone thinks the proposed course of action is appropriate.Decision can be difficult to reach or them may be avoided completely. There is a danger that each person present can go away with a different impression of what has been decided.(3)Combat（对抗型）There are meeting where strongly held and position are presented, attacked anddefended. People may argue anddisagree.(4)Routine（常规型）Somemeetings can be very structured. Project meeting often have to be routine in order that progress can be tracked effectively. Everyone has to meet at the same time at the same place and a very ordered of reporting is used. E.g.: Board meetings, executive committee meeting(5)Informal（非正式型）Focusgroups and brainstorming sessions, where new trends and ideas are identified and developed.3.Good written records have many attractions,（好的会议纪要包括以下要素）(1)They contain full information about when and where the meeting took place.(2)They record the names of the people king part.(3)They list people who did not attend.(4)They record who made what decision.(5)They list point for action(6)They are short and concise.(7)They remove duplications.(8)They are easy to access and can be held in electronic form.4.meeting minutes:itis,obviously,difficult to practice making meeting notes from atextbook as the process involvesan activity that is spoken andactive(what,why,when,where,who,how)第七章：cross-cultural business communications1. Phenomena which influence cultures 文化影响的表现形式(1) Time and punctuality. 时间观念与守时。
商务英语：商务会议英语口语对话
商务英语：商务会议英语口语对话商务会议是商业世界中不可或缺的一部分，它提供了一个平台，让不同的人聚集在一起，探讨业务和合作的机会。
在商务会议中，英语成为了一种通用的工作语言，因此，掌握商务会议英语口语对话的能力对于专业人士来说变得尤为重要。
本文将探讨商务会议的基本流程和常用的英语口语对话。
让我们带你进入商务会议的世界。
1. 商务会议前的准备商务会议之前的准备工作十分重要，这包括确保会议的目标清晰明确，确定参会人员，准备会议议程以及提前做好相关的调查研究。
下面是一段商务会议前的英语口语对话。
H2 准备会议议程A: Hi, have you prepared the agenda for the upcoming business meeting?（嗨，你准备好即将到来的商务会议的议程了吗？）B: Yes, I have. I've listed all the topics that need to be discussed during the meeting.（是的，我有。
我列出了所有需要在会议期间讨论的话题。
）A: Great, can you send it to me so that I can review it before the meeting?（太好了，你能把它发给我，这样我就能在会议前审查一下了吗？）B: Sure, I'll send it to you right away.（好的，我马上就给你发过去。
）H2 调查研究准备A: Have you done any research on the potential clients we'll be meeting with?（你有没有对我们将要见面的潜在客户进行一些调查研究？）B: Yes, I've gathered some information about their company and their industry.（是的，我已经收集了一些关于他们公司和他们所处行业的信息。
基于新媒体背景下商务英语教学模式的创新路径
基于新媒体背景下商务英语教学模式的创新路径随着新媒体技术的迅速发展，商务英语教学也面临着新的挑战和机遇。
在传统的商务英语教学模式下，学生更多地是通过纸质教材和课堂教学来获取知识，而在新媒体背景下，传统教学模式已经不能满足学生的学习需求。
如何基于新媒体背景下创新商务英语教学模式，成为了当前商务英语教学领域的一个热点话题。
本文将从新媒体的特点出发，探讨基于新媒体背景下商务英语教学模式的创新路径。
1. 新媒体的特点新媒体具有互动性强、媒体形式多样、时效性强、信息传播速度快的特点。
这些特点为商务英语教学提供了更多的可能性和空间。
在新媒体的背景下，商务英语教学可以更加立体化、形象化、个性化，更容易吸引学生的注意力，从而提高教学效果。
2. 商务英语教学模式的变革基于新媒体的特点，商务英语教学模式需要发生一定的变革。
传统的课堂教学模式逐渐不再适应学生的学习方式，需要引入新的教学模式来满足学生的需求。
可以将商务英语教学与多媒体教学技术相结合，通过视频、音频等形式来呈现商务场景，激发学生学习的兴趣和积极性。
也可以利用网络资源和移动学习平台来拓展商务英语教学的空间，让学生随时随地都可以进行学习。
1. 利用多媒体教学技术多媒体教学技术可以大大丰富商务英语教学的形式，使得商务英语教学更加形象、生动。
可以利用PPT、视频、音频等形式来呈现商务场景，让学生在视听、思维等多个方面得到锻炼。
也可以通过多媒体教学技术来展示商务英语的实际运用情景，让学生更加直观地感受到商务英语的实际运用价值，从而更加积极地学习商务英语。
2. 建立网络教学平台在新媒体的背景下，建立网络教学平台将会成为商务英语教学的一个重要创新路径。
通过网络教学平台，学生可以随时随地进行学习，教师也可以及时地对学生的学习情况进行跟踪和反馈，形成良好的互动模式。
在网络教学平台上，可以引入各种形式的教学资源，如视频讲解、在线互动、实战模拟等，使得商务英语教学更加灵活多样，更加符合学生的学习习惯和需求。
BEC商务英语考试必备词汇详解大全
BEC商务英语考试必备词汇详解大全为了方便大家备考bec，下面小编帮大家整理好BEC商务英语考试必备词汇详解大全，望喜欢！BEC商务英语考试必备词汇详解(1)magazine advertising杂志广告刊登在杂志上的广告。
杂志可分为专业性杂志(professional magazine )、行业性杂志(trade magazine)、消费者杂志(consumer magazine )等。
由于各类杂志读者比较明确，是各类专业商品广告的良好媒介。
刊登在封二、封三、封四和中间双面的杂志广告一般用彩色印刷，纸质也较好，因此表现力较强，是报纸广告难以比拟的。
杂志广告还可以用较多的篇幅来传递关于商品的详尽信息，既利于消费者理解和记忆，也有更高的保存价值。
杂志广告的缺点是：影响范围较窄。
因杂志出版周期长，经济信息不易及时传递。
mail order advertising邮购广告在邮购目录上刊登的广告。
形式之一是由邮购商店向客户分寄或分发邮购目录，由客户按目录上的商品编号及定价，把货款汇到邮购商店，商店收到后即向客户寄发商品。
这类邮购目录有成册的，也有配合时令分季零页寄发的，在前者上刊登广告一般要收费，后者大都是免费的。
mail survey 邮寄调查将事先设计好的调查表(亦称问卷，questionnaire )投寄给调查对象，要求填好后寄回。
这种形式是在被访问者不愿面谈及其反应可能受访问者或曲解的情况下所能采取的最好办法。
问卷必须简洁，问题明了。
邮寄调查表的回收率一般较低，回收时间较迟缓。
mailing list寄发表直销需要编制寄发表。
寄发对象的名单可来自电话簿、行名录、本企业客户的名单，和广告中索取说明书的回折。
也可以收集各种协会的会员录，报刊杂志的订户名录。
国外有些会员录和订户名录可以付费购买。
maintenance advertising 维持性广告在大规模广告以后，刊登地位较不显著或时间较短的广告，以保持消费者或用户对大规模广告内容的印象。
完整版商务英语情景对话100主题
文档从网络中收集，已重新整理排版.word版本可编辑.欢迎下载支持.目录Day today Office日常事务1 Faxes传真2 Telephone Calls电话3 Making Telephone Appointments电话预约4 Memos备忘录5 Business Correspondence商业信函6 Placing an Order下订单Office Talk办公室谈话7 Coworkers同事8 Bosses老板9 Brainstorming集体讨论10 Commuting乘公交车上下班11 The Working Lunch工作午餐Business Trip商务旅行12 International Business Travel国际商务旅行13 Dressing for Business商务着装14 Hotel Situations旅馆情景15 Negotiating the Subway乘地铁Client Reception接待客户16 Receiving Clients接待客户17 Entertaining Clients招待客户18 Accommodating Foreign Clients接待国外客户19 Factory Tours参观工厂Business Communization商务交流20 Personal Introductions个人介绍21 Small Talks聊天22 Delivering Bad News传达坏消息23 Polite Questions礼貌提问24 Farewells道别Negotiation谈判25 Clarifying the Stakes说明利害关系26 Making Concessions做出让步27 Discussing the Bottom Line讨论底线28 Accepting and Confirming接受和确认29 Hard Bargainers VS Soft Bargainers强硬的对手和温和的对手Company Organization公司结构30 CEO执行总裁31 Stockholders股东32 Board of Directors董事会33 Managerial Staff管理人员34 Labor Staff普通员工Meetings and Interviews会议和面谈35 Executing Meetings开会36 Performance Reviews业绩评估37 Agendas会议议程38 Making Requests提出要求Presentations业务陈述39 Preparation and Developing Your Topic准备和展话题40 Introductions and Beginnings介绍和开头41 Making Transitions in the Presentation陈述中的过渡42 Conclusions结论43 O&A (Question and Answer Period)提问阶段Data数据处理44 Trends趋势45 Systems制度46 Scheduling日程安排47 SWOT An山sis态势分析48 Statistical Reports数据统计报告Technology技术49 Email电子邮件50 Computer Technology计算机技术51 Running an Internet Business网上做生意52 Electronic Gadgets数码产品53 Web based Marketing网上营销Financial Topics财务话题54 Costing成本55 Budgets预算56 Auditing审计57 The Economy经济58 Fundraising集资Legal Topics法律话题59 Confidentiality机密60 Lawyers律师61 Contracts合同62 Copyright版权文档从网络中收集，已重新整理排版.word版本可编辑.欢迎下载支持.63 Patents专利64 Environmental Regulations环境条例Marketing Topics营销话题65 Marketing Surveys市场调查66 Target Audience目标消费者67 Print and Media Advertising印刷和媒体广告68 Promotional Events促销活动69 Developing the Market市场开发Sales Topics销售话题70 Selling Points卖点71 Trade Shows贸易展览72 Sales Reviews检查销售额73 Product Demonstrations产品演示74 Following up on Leads线索追踪75 Customer Service顾客服务International Topics国际话题76 Sourcing得到供货77 Export／Import出口／进口78 Exchange Rates汇率79 International Greeting Methods国际问候方式Big Business跨国公司80 Mergers合并81 Competition竞争82 Climbing the Corporate Ladder进入管理层83 Branch Offices分支机构84 Consulting咨询Employment Practices雇用惯例85 Fair Pay公平薪酬86 Recruiting Personnel人员招聘87 Retirement退休88 Partnership合作关系89 R&um6s简历90 Job Interviews求职面试Social and Equality Issues社会和平等话题91 Women in the Workforce职业女性92 Discrimination歧视93 Welfare福利94 Labor Unions工会95 Strikes and Demonstrations罢工和示威游行Continuing Education继续教育96 Management Training管理人员培训97 Seminars／Workshops研究会／研讨会98 Company Retreats公司培训99 Teambuilding团队建设100 MBA工商管理硕士1 Faxes传真Dialogue oneM:Can you have the briefs from the Anderson firm's lawyer on my desk by tomorrow morning. There are quite a few very time sensitive matters with this case. I'm afraid I can't wait any longer.F:Getting those Anderson briefs has been harder than you can imagine.I have tried to contact their lawyer many times. But every time I call, His secretary says he’s in a meeting or out of the office or away on business. I am beginning to think he is trying to avoid me.M:That's highly possible. He knows if we miss our filing deadline, we don’t stand a chance to compete against them for the bid. Try to get a hold of him again. Give him a call and see if he can fax them first thing. F:What if I can't speak to him directly?M:Ask his secretary to fax them. It’s the same thing. Have them faxed over with a copy also faxed to Martin’s office.F:How do I find Martin’s fax number? Is he in your roller desk?M:No, but you can also call their office and ask the secretary to give you their fax number. I’ll email you their office number later today.F:Ok, I'll get on it first thing.M:Be sure you do, I need those briefs ASAPDialogue twoM:Did you put this morning's faxes on my desk? I’m waiting for some urgent faxes from headquarters, I'm pretty sure they came in last night.F:Everything that came in the office fax machine last night is all on your desk, but I noticed that some of faxes came through pretty blurred, maybe you take a look at them, if the copy is unreadable, I'll call then and ask them to refax.M: Yeah, you're going to have to call them and get them to be refax. These copies are so dark. I can't make out any of the words.F: What about that one?M: This one? This one is so light and I can barely read it. How can thatbe?F: You know, I think the fax machine is out of toner. I can change the toner cartridge. That should solve the problem.M:Yes, but this one will have to be refaxed as well. And look, there's about 3 pages missing. It looks like the fax machine ate half of my important faxes, and ones that made it through are so blurred or too light. They are unreadable.F: I guess the fax machine is out of paper too. Don't worry, I'll have someone look at it this afternoon, and in the meantime, I'll have your documents refaxed to our other fax machine.2\Telephone Calls电话Dialogue 1A: Hello, thank you for calling Bradford and Sons. This is Tracy speaking, How may I help you?B: Hello. I would like to speak to your director of human resources, Ms. Jenkins, Please.A: Just a moment. I'll check to see if she is at her desk. May I tell her who is calling?B: This is Bill Burton from Milford Insurance, I'm calling in regards to our meeting next Tuesday.A: Thank you, Mr. Burton. Can you please hold for a moment? I’ll check to see if she is available.B: No problem.A: I'm sorry. Ms. Jenkins is away from her desk. She has already left for lunch. Would you like to leave a message for her?B: Yes, please have her return my call when she returns to the office. It's best if she can get in touch with me before 3 pm today, she can reach me at my office number, 635-8799.A: I'm sorry. I didn't quite catch that, could you please repeat the number?B:No problem, my office number is 635-8799. Tell her to ask for extension 31.A: I'm sorry, Mr. Burton, just to confirm, your name is spelled B-U-R-T-O-N, is that correct?B: Yes, and I represent Milford Insurance.A: I will make sure Ms. Jenkins receives your message and returns your call before 3pm this afternoon.B: Thank you very much. Dialogue2A: Hello, Pasadena Inn, this is Sandy, how may I direct your call?B: I'd like to speak to someone about reservations.A: I can help you with that. What date would you like to make a reservation for?B: We'll be arriving May 12th, but I would like to make reservations for penthouse.A: Oh, I'm sorry Sir. I only handle bookings for our standard rooms. The person you need to speak with is Tony Parker, He makes all the arrangements for our executive accounts. Unfortunately, he's not here right now. Can I take your name and number and have him get back to you?B: When do you expect him back in?A: He'll be out all afternoon, he might not be able to return your call until tomorrow. Will that be alright?B: Yes. I suppose. My name is Sam Darcy. He can contact me at 660-843-3235.A: Could you please spell your last name for me?B: Sure. It's D-A-R-C-Y.A: Okay. Mr. Darcy, and your phone number is 660-843-3233?B: That's 3235.A: Sorry! 3235. Great. I'll have Tony call you first thing tomorrow morning.3. Making Telephone Appointments电话预约Dialogue oneM:Hello, Bill Breton speaking. What can I do for you?F:Hello, Mr. Breton, this is Jenny Jenkins of Bradford and sons returning your call. I’m sorry you missed me when you called my office this morning. My secretary said you called concerning our meeting next Tuesday?M:Yes Ms Jenkins, thank you for returning my call. I’m glad to finally get hold of you. I want to let you know I will not be able to make our meeting next Tuesday. I would be out of town that day. Is there any possibility we can move the meeting to Monday?F:I am sorry. I’m afraid I am completely booked on Monday. Would it be Possible to postpone until you return?M: Oh, dear. I was counting on taking care of our meeting before I leave. But I suppose I can shut off a few things. Yes, we can arrange something.I will be back Thursday morning. What about Thursday afternoon? Would that work for you?F: That should be fine. S hall we say about two o’clock?M: Perfect! I look forward to seeing you at two o’clock next Thursday afternoon. If you need to change the time, pls feel free to call me on my cell phone.F:Thanks Burdon, I’ll see you on Thursday.Dialogue twoF: HelloM: Hello, is Doras available?F: This is Doras, who is calling please?M:Hi, Doras, this is Mike calling from parker’s dentistry. I’m calling to confirm your appointment for tomorrow morning at 9am with Doctor Parker.F: Oh, I almost forgot. Thank you for calling to remind me. Actually, I do need to change the time of my appointment. I have a scheduling conflict, A nd I can’t make it that early.M: If I put you in that later slot, would that work out?F:It would have to be after lunch. Do you have anything available about 2 o’clock?M: Sorry, Mam. The only opening we have after lunch is 1: 15, but I might be able to work you in at 4: 00. Would that be a better time? F:That’s all right. I think I should be able to make it at 1: 15. Can you put me down for that time slot?M:No problem, I have your appointment changed from tomorrow morning to tomorrow afternoon at 1: 15F: Wonderful. Thanks very much.4 Memos备忘录Dialogue 1A: I have been waiting here in the conference room for ten minutes already, what time is the meeting start? Where is anyone anyway?B: Didn't you hear about that, our meeting was postponed until Friday. A: Why the meeting was postponed? No one told me anything about it.B:Did you get the memo?A: What memo? They haven’t any memo this whole week,I check my inbox every day. And I haven’t seen anything.B:The memo went out 3 days ago. It should have made to your inbox, but maybe lost in all collectors on your desk.A: You know how things get pilot about my desk when I'm busy. I know sometimes I do many please things, But I always read all the memos go around; they go directly to my inbox. Are you sure were send to whole office?B:It should have got around to everybody, they also post a copy of the memo in the break room. Don't you ever look at messages post on the bulletin board?A: I'm usually too busy to take a bunch of coffee break by the water cooler, Anyway, I'm sure the memo never get to my inbox, I'll have to talk our secretary about it.B. That's right, You will never know what your missing out of it if you don't read the memos.Dialogue 2A: Ms. Dorsen, I need to take a dictation for me,B:Yes, sir.A: They should go out intra office memorandum to all employee by this afternoon, are you ready?B:Yes, sir, Go ahead.A: Attention all staff: effective immediately, all office communication are restricted to email correspondence as official memos, the use of instance message program by employee during work hour are strictly prohibited.B:Sir, Does this apply to intra office communication only or relate also restrict external communications?A: It should apply to all communications. Not only in this office between employees, but also any outside communications.B:But sir, many employees use instance messaging to communicate with clients.A: This were just have to change the communication methods, I don't want any one use instance messaging in this office, it waste too much time. Now, please, continue the memos. Where were we?B:This apply to internal and external communications.A: Yes, any employee who persist using instance messaging, will first receive a warning, and placed on prohibition, and the second sense, the employment will be termination. Any question regarding this new policy maybe directly to the department of his.B:Is that all?A: Yes, please give this memo type out and distribute to all employees before 4: 00 PM5/Business CorrespondenceDialogue one.A: Did you see the letter I got from Bradform films? They sent the responds to your phone call last week.B: If you want to see something about my call last week, why didn't they sent it to me?A: I guess it must have contact information, so they sent it addressed in care of your department head, anyhow, they wrote to confirm in reading what you discussed about Milton contract.B: Can I see it first in seconds?A: Sure, here it is.B:Dear Mr. Clock, bother to your telephone call last Friday, I'm reading to confirm our meeting on July 21st, as we discussed, our meeting is to review the contract details.A: Did they ask you to sent the files beforehand?B:Let's see, We'll be grateful for the complete to send related materials to our office prior to our meeting. It looks like. . . Hey! Was there anything else was send along with this letter?A: I don't think so, why do you ask?B:The letter writes: please find the enclosed copy of our agenda for your review, I don't see anything else in the envelope.A: Maybe they forgot to attach it to the letter. You should give them another call.Dialogue 2.A: Can you help me for a minute?B: Sure, what I can do for you?A: I'm try to write a letter to one of our clients, But I just don't know exactly what to say, I don't even know how to get started, I know I should write dear Mr. Mrs. or Ms. , but the problem is I don't know the name of contact person.B: You can just put Dear Sir or Madam, officialese not personal, you can write to whom may concerned.A: OK, So I first thanks them for their business, I can say something like "we are very grateful for your continue support", How is that?B:Good! But also, write off the bed you want to tell them the reason of your writing, give them more reference.A: Like "Regarding our new product line, we would like to announce a special price discount"B:Right, do you need them to respond?A: Yes, the letter would have a survey inside, and they should complete it and return to our office. How should I write that?B:You can tell them" Please finding the enclosed customer service survey, else also, you can say: "Attach a customer survey". If you need resource it right away, you can tell them the urgent by saying " Please return the survey without delay as soon as possible. Maybe it more polite with this as early as convenience. "B:Great! and what do you think I should close it with?A: Since you don't know them that well personally, probably the best way is would be your ? or your sincerely, you can also say Best Regards. But I don't think it would be property because you don't have the name. And obviously, should have them.B:OK, Thanks a lot for your help!6 Placing an Order下订单Dialogue 1A: Our toner cartridges are already out of ink. . . Could you make an order for a new set?B:We will need new cartridges for all of the office printers? That will be a large order, probably about two or three cases. The office supply store we usually go through might not have that many in stock.A: You can double check with the housekeeping department, but I am pretty sure all of the machines will need new cartridges. Last time when we made our order to the supplier, the quantity was also especially high. They are used to receiving such bulk orders from us . As long as we give them a heads up a couple days in advance, they can usually fill the order. B:OK, I will make a few calls and run our order by housekeeping first to make sure. Is there anything else we need to order while I am at it? A: I think the only thing is toner. Try to see if they can deliver it before the end of business day tomorrow. We should really try to do better about waiting until the last minute to fill orders that are usually made on a monthly basis. Anyhow, see what you can do to expedite the order this time.B:OK, will do.Dialogue 2A: May I help you?B:Yes, I would like to place an order for toner cartridges. We have astanding agreement with your company, so we will need the same amount as last time.A: Let me key in your information into my computer. I will pull up our records for you . Do you have an order number? What name is the order listed under ?B:It should be under Leslie Smith. The number is 184796A: Yes, Mr. Smith. I have an order for three cases of cartridges, it that what you would like to refill?B:Yes.A: Is there the correct billing address?B:No, pls post the bill to 124 Hildrod Lane, Milton County, 98830.A: I will send you an invoice in the next few days. Your order should be delivered before the end of the day on Monday.B:Thank you.7 Co-WorkersDialogue 1A: I'm really fed up with Harry! He's the biggest airhead I've ever met. He always makes careless mistakes, and he's a pain to work with.B:You shouldn't be so negative. You'll always have some co-workers that are harder to work with than others. But if you are negative and start name-calling in the office, it will make a bad working environment for everybody.A: You only say that because you don't have to work with him. The people in your department seem to capable and nice to be around. Take Mary for example. She's smart and enthusiastic. I've never anyone as cheery as she is.B:Everybody has their strengths and weaknesses. Even Larry. He might be a pain to be around, but he's also very good at staying in budget on projects. Mary, on the other hand, spends our project money like there's no tomorrow. Also, she's never willing to stay a little later at the office. She always leave at 5: 00 pm sharp.A: Isn't there anyone in the office that is a perfect co-worker? What about Bob? Everybody loves Bob. Even though he's fresh out the college and still a bit green, he is a great co-worker.B:You are right. He's a hard worker, easy to get along with, honest, and he never steals the credit on projects. The only thing he's lacking in is experience.A: Maybe that's why he's so nice!Dialogue 2A: Do you get along with your co-workers?B:I get along pretty well with most of them. It seems there are always a few rotten apples in the bunch, though. Like Margaret. I don't know why management hasn't fired her yet. She's a terrible gossip.A: Do you think management should fire someone just because they gossip?B:It's not only that she gossip, but she also tries to start problems among other employees by spreading rumors and telling lies about her co-workers. She's not trustworthy, and in my opinion, I think she's nuts. A: So how do you develop good relationships in the office?B:I think one of the important things is just to be considerate of your co-workers' feelings and needs. If you are aware of other people and do your part to make a good working environment, you should be able to get along with most of the people you work with.A: I think you're right. But it does seem that there are always a few co-workers that are harder to work with than others.8 BossesDialogue 1A: How are things at the office lately?B:Just awful. Two weeks ago, we got a new boss, and I can't stand him. He is really unreasonable about our workload. Since he came, I've been so busy that I haven't had time to breathe!A: That bad, huh? What about his personality? It's a nice guy at least? B:I should be so lucky. He not only give us too much work, but he is also just plain mean about it. He constantly yells at us or criticizes us. He is always degrading the employees.A: What a terrible working environment! Have you tried to talk anyone about it? Maybe the boss of your boss?B:I was going to, but my boss guessed what I was thinking. He gave me so much work to do this afternoon that I didn't get around to meeting with the supervisor of our department.A: It must be terrible. Why don't you just quit?B:If it wasn't for the money, I would quit in a heartbeat. But the problem is, I can't support myself if I don't work.A: Yeah. But a boss likes that? To deal with him everyday, youshould get a raise!Dialogue 2A: Do you get along with your boss?B:Actually I do. She is really understanding and reasonable most of the time. There was only one time I didn't really agree with her. A: When was that?B:Once she fired one of my co-workers for drinking on the job. I felt bad for him, because it is so hard to find a job these days, and he has a family to support.A: Well, he shouldn’t have been drinking on duty. It's your boss' responsibility to make sure employees are safe, and also doing their jobs.B:You are right. She was being a good boss when she fired him, But I just felt sorry for him, that's all.A: Did this incident with your co-worker affect your relationship with your boss?B:Not really. All of us at the office respect our boss a lot.A: You are lucky you can get along so well with your boss. It makes a big difference in how much you enjoy your job.B:No kidding. If you don't like your boss or co-workers, they can make your life miserable.9 BrainstormingDialogue 1A: Have you thought up any good ideas for our business proposal? B:I haven't come up with anything good yet. Somehow my brain isn't functioning today.A: Maybe you should take a break, you've been sitting at your computer for three hours trying to put something together. No wonder your mind isn't very sharp now.B:I came up with a few different thoughts on the proposal, but now I've completely run out of ideas.A: Maybe we can shelve the proposal for a while while you brainstorm.B:We could do that, but I hate to put everything on hold.A: You're right, it's no good to have things up in the air for too long. Dialogue 2A: We've got to come up with a way to solve this problem! No one is getting all their work done during the work day. We need to do some brainstorming to come up with a time-management solution for our office. B:Well, what do you suggest? It's not that we are all wasting a lot of time. Fact is, we're understaffed. People just have too much to do. A: So you think we should hire some new people? That is one possible solution. What else could be the problem?B:Maybe we do have some problems with time-management. If people were always on time to work, they might get more done in the morning before lunch.A: That's true. Also, maybe we could shorten the lunch break from one hour to forty five minutes. That would add a little time to everyone's day.B:Fifteen minutes would be good, but I wonder if it would make a big impact on the employees' output. I still think it's a problem with too much workload.A: We ended up right where we started. Maybe it is time to look for some temp workers to help with a few projects. That would lighten everyone's load.10 CommutingDialogue 1A: Where's Bill? The ambassador [ æm'bæsədə] is already here. The meeting is set to start at 9 am.B:He's late again. Traffic is probably holding him up. You know, he commutes from the suburbs. It's not easy commuting every day. We should cut him some slack.A: Even though the traffic is bumper-to-bumper out there, I don't think it's heavy traffic that makes Bill late. He takes the train, remember? B:Oh, that's right. Well, the train shouldn't be late. That means there is only one explanation. . . . Bill must have overslept.A: Well, to be fare, since he's coming all the way from Lancaster, he's got to get up much earlier than the rest of us. He must get start on his commute about 6: 30, no telling what time he actually gets up.B:That's right, because he's got to get to the train station from his house, then take the blue line into the city, then switch trains to the red line. In all, the trip's got to take more than 2 hours.A: Why doesn't he just drive to work?B:It's too difficult to park your car in the city. Also, the traffic coming in from the suburbs is a nightmare.Dialogue 2A: I can't wait until my car is repaired. The commuting with public transportation is killing me.B:It can't be that bad.A: But it is! Take this morning for example. The subway was so packed this morning; I got totally squished by about a hundred busy commuters on the way to work.B:At least the subway is better than the bus. It's faster for one thing. And usually less crowded. But the drawback is that the subway is more expensive than the bus. It adds up over time, if you take it every day.A: That's true. The bus is even worse. Just thinking about taking the bus every day makes me tired! Hey, how do you get to work every day?B:I ride my bike. I don't live too far away, so it's pretty convenient. it's only about a ten minute bike ride from my house to the office.A: I'll bet it's good exercise, too. . . a good way to keep fit.B:Yes, not only a good way to keep in shape, but a good way to relieve stress as well. While you're stressed out by your commute, I'm releasing all the stress of the day with mine.011 The working lunchDialogue 1A: Excuse me, Don? I hate to bother you, but I need your help on something. Do you have time to brief me on the Martin account today? B:Oh, that's right. You are supposed to deliver a brief on that account tomorrow. I know there are some things I need to share with you about that. But, gosh, I don't know. . . . Things are really busy for me today, the only time I can manage to squeeze out might be over lunch break. . . .A: I hate to make you work through your lunch break with how busy you are. . . .B:It's okay. . . . I've already had several days in a row working through lunch. . . .A: How about this. . . . We can make it a working lunch this afternoon, and I'll order some Chinese food for delivery. It'll be my treat.B:You don't have to do that. . . .A: I insist. I really appreciate you taking time to work with me in. What is your favorite fast food? I'll cater to your taste.B:Actually I do like Chinese. . . . Let's make it a date for Chop Suey and the Martin account at about 12: 30. Does that sound good?A: Great. I'll bring the food.Dialogue 2A: For our lunch meeting with the investors, do we have to make a reservation at the restaurant or do we just show up?B:Usually for lunch, we don't have to reserve a table, they should allow walk-ins. But to be on the safe side, I'll order a table for half-past twelve. Will that suit your schedule?A: I've arranged to meet them at the restaurant at twelve. Can you make the reservation a little earlier? If we start earlier, it will give us more time for a longer lunch.B:Are you planning on treating the investors to a full-course meal?A: Yes, we'll start with appetizers, follow with a soup and salad course, then main dishes of prime rib or cordon bleu chicken, and finish up with a delicious rich dessert of some sort.B:That'll be pretty heavy for a mid-day meal, don't you think?A: As along as we stay away from anything alcoholic, we should be okay.B:With your prime rib and chicken choices, you'd better hope nobody's vegetarian.A: We can make some special arrangement if we need to. After all, it's the company who is footing the bill.12 International Business TravelDialogue 1A: I hear you're being sent to Madrid for the annual conference. Is that right?B:Yes, it would be my first trip overseas. Actually, it's going to be my first time leaving the country.A: Are you serious? You haven't even been anywhere on vacation?B:No, I have never vacationed anywhere exotic. But even if I don't get a chance to travel on my personal time, at least I can travel on company time!A: Well, being able to go to the conference sounds like such a great opportunity. Have you applied at the embassy for a visa yet?B:Yes, it wasn't too hard to get. All I had to do was fill out the paperwork and pay the application fee.。
商务英语口语对话
商务英语口语对话在商务英语中，口语对话是一个必备的技能。
通过口语对话，可以更好地与商务伙伴进行沟通，提高工作效率和合作效果。
下面是一个商务英语口语对话的例子：对话一：商务会议A: Good morning, everyone. Let's start the meeting now. Today we are going to discuss the marketing strategy for our new product.B: Sounds good. As the head of the marketing department, I suggest we focus on digital marketing techniques to reach our target audience.A: That's a great idea. Can you elaborate on the specific techniques you have in mind?B: Sure. I think we should invest in social media advertising and create engaging content to attract potential customers. We can also collaborate with influencers to promote our product.A: That's interesting. What about traditional marketing methods like TV and print ads?B: I believe digital marketing is more cost-effective and can reach a wider audience. However, we can still allocate a small budget for traditional advertising to cover all bases.对话二：客户沟通A: Good afternoon, Mr. Johnson. Thank you for coming to our office today. Howcan we assist you?B: Thank you for having me. I am interested in your company's services and would like to know more details.A: I would be happy to provide you with all the necessary information. What specific services are you looking for?B: I need a software solution that can streamline our workflow and improve productivity.A: We have a range of software products that can meet your requirements. Can you please let me know more about your business needs and processes?B: Of course. Our current system is outdated and causing delays in our operations. We are looking for a user-friendly software that can integrate with our existing systems.A: We have a team of software developers who can customize a solution that suits your needs perfectly. Let's schedule a meeting with our technical team to discuss the details further.对话三：商务洽谈A: Good morning, Mr. Smith. I am glad that we finally have a chance to meet in person. Let's discuss the terms of our collaboration.B: Thank you for inviting me. I am interested in a long-term partnership with your company. What are your expectations?A: We are looking for a reliable supplier who can provide high-quality products at competitive prices. Timely delivery and excellent customer service are also important to us.B: Our company takes pride in our product quality and customer service. We have a proven track record of delivering on time. As for pricing, we can offer you a competitive rate based on the volume of products you purchase.A: That sounds promising. Can you provide us with some references from your existing clients?B: Absolutely. I can provide you with a list of satisfied clients who have been working with us for years. They can vouch for our product quality and service.以上是三个商务英语口语对话的例子，展示了在不同场景中的英语口语应对能力。
商务英语交流对话
商务英语交流对话A: Good morning! I'm glad we finally have the opportunity to meet in person.早上好！很高兴我们终于有机会亲自见面了。
B: Good morning! Yes, it's great to finally meet face-to-face. How can I assist you today?早上好！是的，终于可以见面了。
我今天能为您做些什么吗？A: I'm interested in your company's products and services. Can you give me an overview?我对贵公司的产品和服务很感兴趣。
你能给我一个概述吗？B: Certainly! Our company offers a wide range of products and services in various industries. We specialize in [specific area] and have a strong reputation for quality and innovation. Would you like me to go into more detail?当然！我们公司在各个行业提供广泛的产品和服务。
我们专注于[具体领域]，以质量和创新闻名。
您想我详细介绍一些吗？A: Yes, please. I would like to know more about your flagship product and its features.是的，请告诉我更多关于你们的旗舰产品以及它的特点。
B: Our flagship product is called XYZ and it is known for its advanced features such as [specific features]. It is designed to [solve a specific problem or meet a particular need]. Additionally, it has received positive feedback from our clients for its reliability and ease of use.我们的旗舰产品叫做XYZ，它以其先进的特点而闻名，如[具体特点]。
商务英语口语对话实例
商务英语口语对话实例在商业领域，和外国合作伙伴进行口语交流是非常常见且重要的一部分。
以下是一些商务英语口语对话实例，以帮助您更好地理解和应用英语口语交流技巧。
1. 面试A: 您好，我是Michael，我们的公司对您的简历非常有兴趣。
首先，感谢您来参加面试。
B: 非常高兴能有这个机会。
谢谢！2. 会议A: 非常欢迎各位出席今天的会议。
让我们开始吧！B: 谢谢你邀请我参加这次会议。
我很期待能与大家交流。
3. 洽谈合作A: 我们对您的产品非常感兴趣，我们希望能进一步洽谈合作事宜。
B: 非常感谢您的兴趣。
我们很愿意与您合作，我们可以开始讨论具体细节。
4. 下订单A: 我们需要下一个大批量的订单，请问贵公司能提供多大的供应能力？B: 当然可以。
我们目前的供应能力可以满足您的需求，我们会尽快为您处理订单。
5. 客户投诉A: 对不起，我们收到一些关于您公司产品的投诉。
我们希望能解决这个问题。
B: 非常抱歉给您带来不便。
我们会立即查明原因，尽快解决您的问题。
6. 跟进进展A: 最近我们的合作进展如何？我们是否需要采取进一步的行动？B: 目前一切顺利。
我们已经在按计划进行，若有需要我们会及时与您沟通。
7. 示范产品/演示A: 请允许我向您展示我们的最新产品。
我相信您会对它们印象深刻。
B: 非常感谢您的演示。
这些产品看起来非常出色，我们会认真考虑。
8. 价格谈判A: 我们对这个报价感到有些不满意，您能否再给我们一个更好的价格？B: 我们理解您的担忧，我们可以重新评估报价，看看是否能给予更多的折扣。
9. 推销产品A: 我们的产品具有独特的特点，为您的业务增加更多的价值。
B: 非常感谢您的推销。
我们会认真考虑，并与您进一步洽谈。
10. 确认细节A: 那么，我们最后确认一下下一步的计划，确保我们都理解了各自的责任。
B: 是的，非常重要。
我们需要明确下一步的时间表和行动计划，以确保顺利进行。
以上是一些商务英语口语对话实例，它们可以帮助您在商业交流中更流利地进行口语表达和沟通。
商务英语对话范文(通用7篇)
商务英语对话范文1第一次和客户见面，找到人后再相互问候A：对不起，请问您是Blood先生吗?Excuse me! Are you Mr Blood?B：是的，正是。
Yes, that’s right.A：噢!xxx先生，您好!很荣兴认识您(很高兴认识您)How do you do,Mr Lin! It’s my pleasure to see you.B：我也很荣幸(我也是)Me too.商务英语对话范文2第一次和客户见面A：您好吗?Wise先生，很高兴认识您。
How do you do? Mr Wise. Glad to meet you! B：您好!xxx先生，我也很高兴认识您。
How do you do! Mr Li. Glad to meet you too.状况2：和老客户见面A：嗨!Johnson先生，您好吗?Hello! Mr Johnson, How are you?B：嗨!Bill先生，我很好，谢谢，您呢? Hello! Mr Bill, fine, thank you, and you?A：我也很好，谢谢，很高兴再见到您。
I’m fine to o, thank you. Glad to see you again. B：我也是(我也很高兴再见到您)Me too.商务英语对话范文3和老客户见面相互问候家人及生意 A：哈喽!Rown先生，很高兴又见到您。
Hello !Mr Rown, glad to see you again. B：嗨!Lisa，你好吗?Hello! Lisa, how are you?A：很好，谢谢，那么您呢?Very fine, thank you, and you?B：我也很好。
I’m fine too.A：家人如何?How is/are your family?B：他们都很好，谢谢They are fine, thank you.A：生意如何?How is your business?B：很好(xxx虎/不太好/还不错/和平常一样)Very good(just so so/not very good/not bad/It’s the same as usual) A：旅途如何?How was your trip?B：很好，但是我有点累，因为飞行很长。
商务英语沟通话术
商务英语沟通话术咱来说说商务英语沟通话术这事儿。
我有次参加个商务谈判，那场面，紧张得很。
对方是个外国公司的代表，领头的是个蓝眼睛、高鼻梁的家伙，穿着一身笔挺的西装，头发梳得油光水滑的，那眼神犀利得像老鹰。
一坐下来，他就开始叽里咕噜说英语，那语速快得像机关枪。
我当时心里就“咯噔” 一下，可不能露怯啊。
我就笑着说：“Hello, nice to meet you. I hope this negotiation will be a win - win situation for both of us.”（你好，很高兴见到你。
我希望这次谈判对我们双方来说都是双赢的局面。
）这话说出口，得让对方觉得咱是有诚意的。
他听了，嘴角微微上扬，点了点头，说：“Sure, that's what we want, too.”（当然，这也是我们想要的。
）这气氛一下就缓和了些。
谈着谈着，说到价格了，这可是个关键。
对方皱着眉头说：“Your price is too high. We can't accept it.”（你们的价格太高了，我们不能接受。
）我就赶紧解释：“You know, our product has high quality. The materials we use and the technology we adopt are top - level. And we also offer good after - sales service.”（您知道，我们的产品质量很高。
我们使用的材料和采用的技术都是顶级的，而且我们还提供良好的售后服务。
）边说边用手比划着，眼睛盯着他，得让他感受到我的自信。
要是遇到对方提出一些不合理的要求，可不能直接拒绝，得委婉。
有一回，对方要求我们缩短交货期，这根本做不到啊。
我就说：“I understand your req uest, but it's really a big challenge for us. You see, our production process is very complicated and strict. If we shorten the delivery time, it may affect the quality of the products. Maybe we can discuss other solutions.”（我理解您的要求，但这对我们来说真的是个很大的挑战。
《商务英语》课程学习指南
剑桥商务英语课程学习指南一、课程学习目标商务英语课程是必修课，商务英语专业核心课程，是为培养学生商务英语沟通能力、涉外商务环境下的听说能力而设的课程。
课程的总体目标是要求学生能较熟练地掌握与商务活动及日常办公室业务有关的语言及语言技巧的运用，提高商务英语沟通能力和商务业务处理能力。
课程具体的目标要求学生以英语为工作语言达到以下目的：1．能进行一般性商务交往。
2．能基本熟练地表述及获取个人和业务信息。
3．能运用英语建立并保持商务联系。
4、能用英语与以英语为母语或英语不是母语的人进行一般性交流。
通过对本课程的学习，学生在巩固和加强基础英语能力的同时，获得初步的商务知识和经验，掌握一定的商务技能，对商务运作、业务管理及销售技巧有基本的了解，具备在日常商务活动中使用英语进行一般交际的能力。
并为学生参加剑桥商务英语证书(简称BEC)考试做准备，考证和学习相结合，以实现英语能力和商务知识的同步进步。
剑桥商务英语证书课程分标准级、中级和高级。
本专业第三学期开设标准级、第四学期开始中级课程。
剑桥商务英语证书标准级和中级是本专业主推的职业技能证书，届时有专业组织报名并在学校设立考场开考，每年上下半年各考一次，考试信息可以浏览本专业合作的暨南大学外国语学院的剑桥商务英语考试中心网址：.本专业段春艳、宋梅梅、冯克江、张莉萍和李海欢5名教师是经剑桥考试中心培训、考试合格的授牌考官；多名教师参加剑桥高级考试并获得资格证书。
二、课程学习内容三、教材和主要参考资料教材《新编剑桥商务英语教程》是由剑桥大学考试委员会和教育部考试中心推荐的、目前唯一一套专为剑桥商务英语证书考试而编写的教材。
课本以现代商务活动为素材，内容与考试联系紧密，能为学生提供全面有效的学习指导。
教材：《新编剑桥商务英语教程(初级)、（中级）》磁带：《剑桥商务英语听力和模拟试题磁带》教参：《新编剑桥商务英语教程(初级)、（中级）》教师参考书上述教材、教参和磁带均由经济科学出版社制作和出版。
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percentage 5.6 16.1 46.2 31.0 1.0 100.0
6
27 77 221 148 5 478
清华大学经管学院EMBA2004
媒体关系管理——我们的现状如何？（续）
企业处于正常状态时， 60.3%的企业缺乏深层次的合作
企业与媒体的合作方式
企业定向重要媒体记者和编辑提供企业/行业相关资料 在适当的时候，企业的重要领导人会接受媒体采访 也重要媒体建立业务关系共同举办赞助、研讨等活动 经常安排非正式会议于重要媒体记者和编辑认识、沟通 其他 说不清 总计 频数 288 172 157 132 2 15 478 百分比 60.3 36.0 32.8 27.6 .4 3.1 160.3
Types of cooperation between media and businesses
frequency percent
Companies periodically release information to media Top management meets media for special occasions Build up various cooperation relations with key media units Constant informal meetings with important reporters and editors Other Hard to say Total
Responding to Media Calls
Preparing for media interviews Executing the interview
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与媒体沟通——了解媒体
媒体类型
焦点访谈式的电视新闻节目，晚间新闻，早间新闻 具有国内影响力的报纸 杂志：周刊，主要商业杂志，专业消费者杂志 当地报纸 当地电台节目 网站和电子邮件 商业和贸易出版物等
288 172 157 132 2 15 478
60.3 36.0 32.8 27.6 4 3.1
2005-11-18
清华大学经管学院EMBA2004
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媒体关系管理——我们的现状如何？（续）
当企业处于媒体危机状态时，企业管理者不但仍缺乏媒体危机意识（仅 有25.7%者具有媒体危机意识），应对媒体危机的措施也比较消极被 动：在被调查的企业中，仅有13.8%者采取了积极有效的应对媒体危机 的措施。
……
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与媒体沟通 — 了解媒体
媒体是由市场驱动的
媒体希望获得读者听众的兴趣 媒体希望取悦读者听众
媒体并不都一样
有些对政治比较敏感 有些更具社会责任感
媒体上刊登的内容
爆炸性新闻 特写 评论
媒体怎样发现和撰写新闻
题材开发 倒三角式撰写方式
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商务英语(管理沟通)－媒体沟通
第四天 上午
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Business English (Managerial Communication)－Media Communication
Day 4, AM
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主要内容
They are not all the same
Some members in media are more political sensitive Some members in media are of more social responsible than others
What types of stories do they write?
信息来源：零点调查、清华大学公共管理学院危机管理课题组和中国惠普有限公司
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Media Relations——The status quo
At normal stage, 21.7% of organizations do not pay necessary attention to media relations.
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媒体关系管理——我们的现状如何？
企业处于正常状态时， 21.7%的企业缺乏重要性认识
企业管理者对企业与媒体建立和谐关系重要性的认知
频数 根本不重要 不太重要 比较重要 非常重要 说不清 总计 27 77 221 148 5 478 百分比 5.6 16.1 46.2 31.0 37.0 100.0
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与媒体沟通——概述
了解媒体
了解媒体兴趣 分析媒体类型
发展积极主动的媒体关系
策划有价值的新闻 结识重要记者 有效使用各类媒体
回应媒体要求
准备媒体采访 施采访
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Communicating with Media — Introduction
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Communicating with Media — Understanding Media
What motivates the media? They are market driven.
Media want to gain their audience’s interest Media may want to entertain their audience
Communicating with Media Understanding Media Developing Proactive Media Relations Responding to Media Calls Other issues in Media Communication Case study: Nike’s Public Relations Strategy
媒体沟通的重要性
媒体沟通现状
与媒体沟通
了解媒体 发展积极主动的媒体关系 回应媒体要求 与媒体沟通的其他问题
案例讨论：耐克公司公共关系战略
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Agenda
The Importance of Media Communication
The status quo of media communication
Other 5%
Let it go 12%
Communicate with reporter 14%
Depend on public reaction 36%
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媒体关系管理
在信息高度发达的社会，“以不变应万变”、“沉默是金” 并不是企业解决危机的金玉良言。 诚信为本、积极主动是企业取得媒体和公众的信任， 把握舆论主动权的基础。 企业应在平时与媒体建立良性和谐的关系，在危机中 借助媒体这一特殊受众的口碑效应来化解危机，重塑 企业形象。
Breaking news Feature stories Commentary
How do they approach their task?
Topic development The inverted pyramid
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与媒体沟通 — 了解媒体
Understanding Media
Understanding the media in general Analyzing your channels to the media
Developing Proactive Media Relations
Developing a newsworthy message Getting to know your important reporters Using your media channels effectively
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Media Relations
In this high tech age, “coping with changes by no-change” and “Silence is the golden rule” are not the best way in corporate crisis. Integrity and proactive are the basis for corporate to gain trust from media and public, and take initiative in dealing with media. Companies should develop and maintain a good relationship with media. When facing crisis, they can rely on this special channel to reach out for public, to control the affect of the crisis, and to rebuild company’s image.
信息来源：零点调查、清华大学公共管理学院危机管理课题组和中国惠普有限公司
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Media Relations——The status quo