耐克全英文介绍 ppt课件
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耐克公司英文简介 副本精品PPT课件
Phil Knight was born February 24, 1938 in Portland, Oregon, the son of a lawyer and future newspaper publisher.
He graduated with a Masters of Business Administration from the school in 1962.
1979 the first clothes Production line
NIKE AIR MAX ----Tailwind 1979
神话
Michael Jordan 1985
Company signs Michael Jordan to endorse a version of its Air shoe-the 'Air Jordan
The develop of Nike “Swoosh”
1971
1972
1985
The first Management team 1972
Waffle shoes–Moon1972
Sidney Wicks —— The first sport star who weard NIKE' sports shoes.
The company is headquartered near Beaverton , Oregon, which is part of the Portland metropolitan area.
An aerial view of Nike headquarters in Beaverton, Oregon
BLUE RIBBON SPORTS----1962
1968 The company's second retail outlet opens.
NIKE基础知识PPT专业课件
答案：外底花纹丰富，适合各种场地穿着。 减少橡胶的用量，使鞋身更轻；外置气垫缓
震效果更明显。
9、哪一年，NK诞生出一句振奋人心的口号，这 句话是，有什么含义？ 答案：1988年 JUST DO IT ，想做就做
10、1996年，NK诞生了第一条什么生产线？ 同年，1.25亿美金与谁签约？ 答案：装备生产线
鞋面:支撑，保护， 透气；
中底:缓震及稳定性 ，内部可包含缓震单 元如气垫等；
外底:抓地，耐磨。
鞋面
真皮 人造鞣皮（真皮和人造革打碎后，进行二次加工而成的材质） 网眼布 FLYWIRE（轻质、透气、舒适、贴脚）
真皮 人造鞣皮
技 术
耐磨
比
透气
较
轻质
不易变形
MIDSOLES 中底
EVA(泡沫材料) 价位低，具有一定的缓震作用，但在一定时间内会发 生变形，而失去缓震的效果。
NIKE-JUST DO IT 超乎想象的市场活动 1988年
1990’s
成为世界上最好的运动和体适能公司
60’
70’
80’
90’
2000’
Nike世界校园-NIKE全球总部
1990年在美国俄勒冈（Oregon）州,波特兰（Portland）市,比佛屯（ Beaverton)镇开放；
1999年NIKE校园不断扩大,同时有包括了北部校园的6幢大楼和一个足 球场。
80年代初期那几年没人的风头能盖 过他，创立网坛麦肯罗的一代王朝。
John McEnroe穿着自己独特的NIKE 运动装备,进行了“走遍美国”的推 广活动；
1986年开始生产麦肯罗网球服装产 品；
1979年的两件大事 耐克气垫跑鞋问世
耐克服装产品线
震效果更明显。
9、哪一年，NK诞生出一句振奋人心的口号，这 句话是，有什么含义？ 答案：1988年 JUST DO IT ，想做就做
10、1996年，NK诞生了第一条什么生产线？ 同年，1.25亿美金与谁签约？ 答案：装备生产线
鞋面:支撑，保护， 透气；
中底:缓震及稳定性 ，内部可包含缓震单 元如气垫等；
外底:抓地，耐磨。
鞋面
真皮 人造鞣皮（真皮和人造革打碎后，进行二次加工而成的材质） 网眼布 FLYWIRE（轻质、透气、舒适、贴脚）
真皮 人造鞣皮
技 术
耐磨
比
透气
较
轻质
不易变形
MIDSOLES 中底
EVA(泡沫材料) 价位低，具有一定的缓震作用，但在一定时间内会发 生变形，而失去缓震的效果。
NIKE-JUST DO IT 超乎想象的市场活动 1988年
1990’s
成为世界上最好的运动和体适能公司
60’
70’
80’
90’
2000’
Nike世界校园-NIKE全球总部
1990年在美国俄勒冈（Oregon）州,波特兰（Portland）市,比佛屯（ Beaverton)镇开放；
1999年NIKE校园不断扩大,同时有包括了北部校园的6幢大楼和一个足 球场。
80年代初期那几年没人的风头能盖 过他，创立网坛麦肯罗的一代王朝。
John McEnroe穿着自己独特的NIKE 运动装备,进行了“走遍美国”的推 广活动；
1986年开始生产麦肯罗网球服装产 品；
1979年的两件大事 耐克气垫跑鞋问世
耐克服装产品线
Nike 公司中英文介绍(超全面)
耐克公司。(官方发音/ naɪki /,但有时也发作/ naɪk /)是一个美国跨国公司,从事设计、开发、制造和全球营销，销售鞋类、服装、 设备、配件和服务。 公司总部位于俄勒冈州波特兰市区附近的比佛顿 。 她是世界上最大的运动鞋服供应商之一，也是世界上主要的运 动器材制造供应商之一，2012年(截至2012年5月31日)财政年度收入超过241亿美元。 截至2012年,她在全世界雇员超过44000人。 仅在2014年,品牌价值就达到190亿美元,使其成为最有价值的运动企业品牌。
1964年一月25日比尔鲍尔曼和菲尔·耐特建立了耐克公司的前身蓝丝带体育公司。并在1971年5月30日正式更名为耐 克公司。公司得名于耐克(希腊Νίκη发音为[nǐːkɛː])希腊胜利女神。耐克销售自有品牌和耐克高尔夫、Nike Pro、Nike +、 Air Jordan、 Air Force 1、 Nike Dunk、Foamposite、Nike Skateboarding。还有包括乔丹品牌、赫尔利国际和 Converse在内的子公司。
1980：十年的转型与重建
By the end of 1980, Nike completed its IPO and became a publicly traded company. By the mid 1980s, Nike had slipped from its position as the industry leader, in part because the company had badly miscalculated on the aerobics boom, giving upstart competitors an almost completely open field to develop the business. Fortunately, the debut of a new signature shoe for an NBA rookie by the name of Michael Jordan in 1985 helped bolster Nike’s bottom line.In 1989, Nike’s cross-training business exploded, thanks in part to the incredibly popular “Bo Knows” ad campaign. By the end of the decade, Nike had regained its position as the industry leader.
1964年一月25日比尔鲍尔曼和菲尔·耐特建立了耐克公司的前身蓝丝带体育公司。并在1971年5月30日正式更名为耐 克公司。公司得名于耐克(希腊Νίκη发音为[nǐːkɛː])希腊胜利女神。耐克销售自有品牌和耐克高尔夫、Nike Pro、Nike +、 Air Jordan、 Air Force 1、 Nike Dunk、Foamposite、Nike Skateboarding。还有包括乔丹品牌、赫尔利国际和 Converse在内的子公司。
1980：十年的转型与重建
By the end of 1980, Nike completed its IPO and became a publicly traded company. By the mid 1980s, Nike had slipped from its position as the industry leader, in part because the company had badly miscalculated on the aerobics boom, giving upstart competitors an almost completely open field to develop the business. Fortunately, the debut of a new signature shoe for an NBA rookie by the name of Michael Jordan in 1985 helped bolster Nike’s bottom line.In 1989, Nike’s cross-training business exploded, thanks in part to the incredibly popular “Bo Knows” ad campaign. By the end of the decade, Nike had regained its position as the industry leader.
NIKE 公司简介
1972年，蓝带公司更名为耐克公司，从此开始缔造属于自己的传奇。
The develop of Nike “Swoosh”
1971
1972
NIKE annual advertising budget for 10% of annual revenue So they find a lot of sports stars endorsement NIKE to stimulate the consumer‘s desire to buy.
1963年，比尔· 鲍尔曼和 菲尔.奈特共同创立了一 家名为“蓝带体育用品 公司”(Blue Ribbon Sports)的公司，主营体 育用品
• In 1972, Blue Ribbon Companies changed its name to Nike, and began to create their own legend .
NIKE每年的广告预算占年收入10%， 所以他们找来很多体育明星代言nike 去刺激消费者的购买欲望。
competitor
竞争对手
公司生产的体育用品包罗万象： 服装，鞋类，运动器材等等。
1963, Bill Bormann and alumni Phil. Knight co founded the a company called "blue ribbon sports company" (blue ribbon sports), the main sports activities.
NIKE is a famous brand of sports goods in the world. The company is headquartered in Beaverton, Oregon..
Nike耐克公司英文介绍PPT
Nike Compared to Competition
35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00%
Well Below Average Above Well No Below Average Average Above Opinion Average Average
EVALUATION
Repeat surveys at six month intervals to gauge public perception Revisit with focus groups to record their opinions of improvements
OBJECTIVE 2
WEAKNESSES
Poor communication of labor practices
Insufficient line of affordable shoes
Uninformed factory workers
Nike’s Overall Reputation
Nike's Overall Reputation
Quality of Nike’s Products
Quality of Nike's Products
45.00% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00%
Well Below Average Above Well No Below Average Average Above Opinion Average Average
OPPORTUNITIES
Increased sales due to the strengthening economy More positive public perception of Nike’s social responsibility Growth through increased presence in low- to mid-priced shoe market
35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00%
Well Below Average Above Well No Below Average Average Above Opinion Average Average
EVALUATION
Repeat surveys at six month intervals to gauge public perception Revisit with focus groups to record their opinions of improvements
OBJECTIVE 2
WEAKNESSES
Poor communication of labor practices
Insufficient line of affordable shoes
Uninformed factory workers
Nike’s Overall Reputation
Nike's Overall Reputation
Quality of Nike’s Products
Quality of Nike's Products
45.00% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00%
Well Below Average Above Well No Below Average Average Above Opinion Average Average
OPPORTUNITIES
Increased sales due to the strengthening economy More positive public perception of Nike’s social responsibility Growth through increased presence in low- to mid-priced shoe market
NIKE品牌理念课件(PPT66张)
•Know our ‘market’
WHAT WOULD WE DO? :
•Know our ‘market’ •Understand their needs
WHAT WOULD WE DO? :
•Know our ‘market’ •Understand their needs •Know the competition
•Create a destination – drive footfall •Tell the Brand story •Better understanding of the Brand •Encourage loyalty •Encourage performance
RETAIL THEATRE:
RETAILTHEATRE:
BRINGINGTHE BRANDTO
LIFE
NIKE:
WHO ARE WE?
WHO ARE WE?:
• Started in 1962 with $500 • Based on a handshake between two men • Aim to make running shoes suitable for runners
WHAT WOULD WE DO? :
•Create ‘heroes’
WHAT WOULD WE DO? :
•Create ‘heroes’ •Become relevant to our ‘market’
WHAT WOULD WE DO? :
•Create ‘heroes’ •Become relevant to our ‘market’ •Create a marketing calendar
n
NIKETOWN LONDON:
WHAT WOULD WE DO? :
•Know our ‘market’ •Understand their needs
WHAT WOULD WE DO? :
•Know our ‘market’ •Understand their needs •Know the competition
•Create a destination – drive footfall •Tell the Brand story •Better understanding of the Brand •Encourage loyalty •Encourage performance
RETAIL THEATRE:
RETAILTHEATRE:
BRINGINGTHE BRANDTO
LIFE
NIKE:
WHO ARE WE?
WHO ARE WE?:
• Started in 1962 with $500 • Based on a handshake between two men • Aim to make running shoes suitable for runners
WHAT WOULD WE DO? :
•Create ‘heroes’
WHAT WOULD WE DO? :
•Create ‘heroes’ •Become relevant to our ‘market’
WHAT WOULD WE DO? :
•Create ‘heroes’ •Become relevant to our ‘market’ •Create a marketing calendar
n
NIKETOWN LONDON:
耐克PPT演讲稿总结.pptx
精心整理
3
发展历程
1964年1月，当时身为俄勒冈洲大学田径运动员的菲尔·奈特和他的教练比 尔·鲍尔曼创建了耐克的前身：“蓝丝带体育”公司。当时“蓝丝带体育”公 司是作为经销商代销日本运动鞋品牌。
1972年，随着和代销的日本品牌合作终止，2位创始人决定开发并制造 自主设计的鞋。他们把制作任务承包给劳动力廉价的亚洲工厂，并给这种鞋 取名叫耐克。
1978年，“蓝带体育”公司正式更名为：耐克公司。NIKE鞋开始进入 加拿大、澳大利亚、欧洲和南美等海外市场。第一款运用NIKE专利气垫技术 的跑步鞋诞生。第一条NIKE服装生产线开始上马。
1980年耐克占据约50%的美国市场份额，初步超过阿迪达斯在美国运 动鞋业内坐头把交椅。同年，NIKE进入中国，在北京设立了第一个NIEK生产 经络代表处。从那时起，耐克开始实行积极进取的市场活动，签约顶级运动 员。
精心整理
1
菲尔·奈特 比尔·鲍尔曼
品牌历史
菲尔·奈特(Phil Knight)于1964年以500 美元创立了Nike公司时，做梦也想不 到会成为现今全球最大的运动鞋品牌。 在1972年，奈特和鲍尔曼终于自己发 明出一种鞋，并决定自己制造。他们 把制作任务承包给劳动力廉价的亚洲 工厂，并给这种鞋取名叫耐克，这是 依照希腊胜利之神的名字而取的。同 时他们还发明出一种独特标志 Swoosh（意为“嗖的一声”），它 极为醒目、独特，每件耐克公司制品 上都有这种标记。 简言之，Swoosh就是NIKE的那个标志。
精心整理
7
产品展示
精心整理
8
门店展示
精心整理
9
谢谢观赏
精心整理
10
精心整理
5
1971年，女学生凯洛 琳·戴维森设计了 Swoosh标志，标志轮
nike的英语介绍
Nike is one of the world’s leading sportswear and equipment manufacturers based in the United States. It leads the world in sales of athletic shoes. The company was founded in 1964 by Bill Bowerman and Philip Knight. In 1973,the long distance record creator Steve. Prefontaine become the first one who wear Nike shoes.In 1978,Nike international company was set up,and advance into overseas market.Nike’s profit form $13 million in 1985 to rise to around $400 million, which growthed about 30 times.Its first name was Blue Ribbon Sports but tha t changed to Nike in 1978. Nike’s original meaning is the Greek goddess of victory. We translate it into Nike in Chinese.The name is very lucky in western eyes.It is easy to remember and read .The Nike logo,most people would call it hook,actually it’s real name is swoosh .It will lets a person think of the speed and power after using the sports products of Nike .The Nike logo symbolizes the wing feathers of Greek victory goddess,stands for the speed,also represents a dynamic and gentle. “Just Do It”,this is the advertising language of the famous sports brand Nike,which is also the connotation the brand.that is to say “do what you want to do ”,it stresses young people’s sense of themselves and emphasizes the movement itself.How it can be so successful?Firstly,the company spends an enormous amount of time and money in the technology and innovation,which make its products keep technologicl superiority. Secondly ,Nike learns to know the thoughts of consumers and resonates with them by advertisement.It use the sports start as the brand spokesman ,such as Jordan,KobeBryant,Liuxiang,Ronaldo and so on.Thirdly,Nike is also a lifestyle,for example ,the company design an app “Nike+”,the user can read his sports datas through ipod or iphone,these products can deeply attract young people.To sum up ,Nike is a great international brand,it continue to write a brilliant.Ok,that’s all ,thank you !。
耐克品牌介绍 英文
Nike:
Nike Biz: /nikebiz/nikebiz.jhtml?page=0
Global Exchange : Frequently Asked Questions: /campaigns/sweatshops/nike/faq.html
Growth: Fastest growing brand of sportswear, increased sales by 40% from 1995-96. 10 billion dollar business. Phil Knight one of the 10 richest individuals in the US.
Biggest shoe company in the world.
How does NIKE operate?
Contracts production to South Korean and Taiwanese companies.
These companies also operate in countries where labour prices are cheaper e.g. Vietnam and indonesia
1991-Total Sales=$9.5billion & Profits = $590 million Phil Knight is the cofounder and chief executive Contractors are paid $18 a shoe-11(materials),
R&D important, over 330 new designs a year.
Continued
耐克英文介绍
•
,Inc. (Pronounced: NIGH-key) (NYSE: NKE) is a major American manufacturer of athletic shoes, clothing/apparel, and sports equipment. The company takes its name from the Greek goddess of victory, Nike. Nike markets its products under its own brand as well as Air Jordan, Total 90, Nike Golf and Team Starter (among others), as well as under brands of Mason Belmonte subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike has been criticised for the working conditions and production methods in the overseas factories with which it contracts.
•
is also well known for its strong sponsorship agreements with athletes, leagues and federations, as well as many of the world's top football (soccer) clubs and national teams, including Manchester United, Arsenal, F.C. Basel, Juventus, Clube de Regatasd Flamengo, Steaua Bucuresti, AC Sparta Praha, Red Star Belgrade, Inter Milan, VfL Bochum, VfL Wolfsburg, Hertha BSC Berlin, TSV 1860 München, Borussia Dortmund, PSV Eindhoven, Valencia C.F., Urawa Red Diamonds, Kaizer Chiefs, Atlético de Madrid, NK Maribor, Celtic, FC Porto, Paris Saint-Germain, Boca Juniors, Corinthians, Brazil, Portugal, the Netherlands, Belgium, Russia, Morocco, India, South Korea, Serbia, Croatia, Turkey, Mexico and the United States men's, women's, and Australia to produce their equipment. On December 23, 2005, Nike signed a 5year contract (beginning January 1, 2006) with the India Cricket Team to become their official apparel supplier for $43 million.[1] Nevertheless Nike does not have an India-specific website or any mention of cricket on .
,Inc. (Pronounced: NIGH-key) (NYSE: NKE) is a major American manufacturer of athletic shoes, clothing/apparel, and sports equipment. The company takes its name from the Greek goddess of victory, Nike. Nike markets its products under its own brand as well as Air Jordan, Total 90, Nike Golf and Team Starter (among others), as well as under brands of Mason Belmonte subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike has been criticised for the working conditions and production methods in the overseas factories with which it contracts.
•
is also well known for its strong sponsorship agreements with athletes, leagues and federations, as well as many of the world's top football (soccer) clubs and national teams, including Manchester United, Arsenal, F.C. Basel, Juventus, Clube de Regatasd Flamengo, Steaua Bucuresti, AC Sparta Praha, Red Star Belgrade, Inter Milan, VfL Bochum, VfL Wolfsburg, Hertha BSC Berlin, TSV 1860 München, Borussia Dortmund, PSV Eindhoven, Valencia C.F., Urawa Red Diamonds, Kaizer Chiefs, Atlético de Madrid, NK Maribor, Celtic, FC Porto, Paris Saint-Germain, Boca Juniors, Corinthians, Brazil, Portugal, the Netherlands, Belgium, Russia, Morocco, India, South Korea, Serbia, Croatia, Turkey, Mexico and the United States men's, women's, and Australia to produce their equipment. On December 23, 2005, Nike signed a 5year contract (beginning January 1, 2006) with the India Cricket Team to become their official apparel supplier for $43 million.[1] Nevertheless Nike does not have an India-specific website or any mention of cricket on .
nike-英文介绍ppt
NIKE
Presented By
2016.5.18
A. History
NIKE
CONTENTS
B. Product introducion C. Advertisement and sponorship D. Spirits of NIKE
PART A HISTORY & HERITAGE About NIKE
HISTORY
The co-founder
• Phili Knight (born February 24, 1938) is an American business magnate. • He graduated with a Masters of Business Administration from the school in 1962. • ………… • Knight resigned as the company's CEO November 18, 2004, while retaining the position of chairman of the board.
The company's second retail outlet opens. ----1966
Johnson created the first product brochures, print ads and marketing materials, and even shot the photographs for the company’s catalogues. He established a mailorder system, opened the first BRS retail store (located in Santa Monica, Calif.) and managed shipping/receiving. He also designed several early Nike shoes, and even conjured up the name Nike in 1971.
Presented By
2016.5.18
A. History
NIKE
CONTENTS
B. Product introducion C. Advertisement and sponorship D. Spirits of NIKE
PART A HISTORY & HERITAGE About NIKE
HISTORY
The co-founder
• Phili Knight (born February 24, 1938) is an American business magnate. • He graduated with a Masters of Business Administration from the school in 1962. • ………… • Knight resigned as the company's CEO November 18, 2004, while retaining the position of chairman of the board.
The company's second retail outlet opens. ----1966
Johnson created the first product brochures, print ads and marketing materials, and even shot the photographs for the company’s catalogues. He established a mailorder system, opened the first BRS retail store (located in Santa Monica, Calif.) and managed shipping/receiving. He also designed several early Nike shoes, and even conjured up the name Nike in 1971.
有关于NIKE介绍的PPT
于 摩西·马龙(Moses Malone)、迈克尔·库帕(Michael Cooper)、 贾马尔·威尔克斯(Jamaal Wilkes)、博比·琼斯(Bobby Jones)、 米切尔·汤普森(Mychal Thompson)以及卡尔文·奈特(Calvin Natt)， 他们是经过精心选出的防守专家，他们将这款篮球鞋带到了世人面前。
势，Nike做了一个后来影响全世界的动作，那就以巨资签下了当 时的超级新人Michael Jordan，以Air Force One为原型，为他 设计了第一双签名鞋Air Jordan One。很快所有的顶级校队都强烈 要求拥有自己的队鞋，这正是后来Dunk出现的原因。在Dunk发售 时有8种完全不同颜色，分别代表了北卡罗来纳大学、亚利桑那大学 及阿肯色大学等八支NCAA顶尖球队。其实在设计方面Dunk是以 Air Jordan 1代为设计原型，所以都拥有了极好的抓地性能和场地感， 保证了那些优秀的球员在场上可以轻巧且稳定的运动，因此
“Local for Local”(在哪里，为哪里)的观念 不仅将先进技术引入中国，而且全心致力于 本地人才、生产技术、销售观念的培养，取 之本地，用之本地，在中国取得了飞速进展。
的体育用品包罗万象：服装，鞋类，
运动器材等等。
2008年耐克入选世界品牌价值实验室编制的
1963年，比尔·鲍尔曼和校友菲 《中国购买者满意度第一品牌》，排名第十四
到目前为止，air force 1的性质发生了变化，变成了街头潮流鞋而不是 纯粹意义上的篮球鞋了。可它的影响力却始终没有减退,它见证了 1/4世纪篮球运动的飞速发展。 现在它已经成为各类潮人的百搭鞋款,是不可或缺的潮流物件
Follow me to know about Dunk
势，Nike做了一个后来影响全世界的动作，那就以巨资签下了当 时的超级新人Michael Jordan，以Air Force One为原型，为他 设计了第一双签名鞋Air Jordan One。很快所有的顶级校队都强烈 要求拥有自己的队鞋，这正是后来Dunk出现的原因。在Dunk发售 时有8种完全不同颜色，分别代表了北卡罗来纳大学、亚利桑那大学 及阿肯色大学等八支NCAA顶尖球队。其实在设计方面Dunk是以 Air Jordan 1代为设计原型，所以都拥有了极好的抓地性能和场地感， 保证了那些优秀的球员在场上可以轻巧且稳定的运动，因此
“Local for Local”(在哪里，为哪里)的观念 不仅将先进技术引入中国，而且全心致力于 本地人才、生产技术、销售观念的培养，取 之本地，用之本地，在中国取得了飞速进展。
的体育用品包罗万象：服装，鞋类，
运动器材等等。
2008年耐克入选世界品牌价值实验室编制的
1963年，比尔·鲍尔曼和校友菲 《中国购买者满意度第一品牌》，排名第十四
到目前为止，air force 1的性质发生了变化，变成了街头潮流鞋而不是 纯粹意义上的篮球鞋了。可它的影响力却始终没有减退,它见证了 1/4世纪篮球运动的飞速发展。 现在它已经成为各类潮人的百搭鞋款,是不可或缺的潮流物件
Follow me to know about Dunk
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shoes. They currently also
make jerseys for a wide range
of sports including track &
field(田径), football, baseball,
tennis, soccer, lacrosse（橄榄
球), cricket（曲棍球）, and golf.
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That’s all. Thank you.
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Ps:锐步国际公司在全球范围内以Reebok、Rockport、 CCM、JOFA、KOHO和Greg Norman等品牌设计、销售和 分销运动鞋、健身鞋、休闲鞋、运动服装和设备，并以
Polo RalphLauren品牌设计、销售和分销鞋类产品。
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Speed
Explosiveness
God wing
耐克
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创 始 人
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Play by the rules. But be ferocious.
按规则游戏。 但是一定要骁勇善战。
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耐克的诠释
The NIKE ‘swoosh’ embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization.
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• Nike has more than 500 locations around the world and offices located in 45 countries outside the United States.
• 耐克在世界各地有500处生产基地和分公司， 分散在美国之外的45个国家。
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PPT课件14源自 PPT课件15Initially(最初), Nike had no direct competitors because there was no single brand which could compete directly with Nike’s rang of sports and non-sports oriented gear until Reebok(锐步) came along in the 1980s.
耐克的标志代表着文明之初胜利女神鼓舞 智勇双全的战士厮杀沙场的精神。
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Nike produces a wide range of
sports equipment. Their first
products were track running
shoes(田径跑鞋) and basketball
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• Nike positions its products in such a way as to try to appeal to a “youthful…materialistic crowd” .However, it also engineers shoes for discount stores like Wal-Mart under the Starter brand.
• 耐克将其产品的定位瞄准“年轻而物质化 的人群”。当然，他也为沃尔玛之类的折 扣店生产鞋。
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By 1980,Nike had reached a 50% market share in the United States athletic shoe market. Its growth was due largely to ward of mouth advertisement(口头广告的宣传), rather than television or print adverts, which Knight and others in the industry found distasteful(印刷 广告媒体).