商务沟通

1-11
The Contexts for Communication
沟通的环境 • The larger context
– Business-economic – Sociocultural – Historical
• The relationship of the communicators • The communicators’ particular contexts
工作场所中的沟通
McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.
Overview 综述
• The importance of communication in business 沟通在商务中的重要性 • Current challenges 当代挑战 • The three main categories of communication in business 沟通在商务中的三个种类 • Formal and informal networks 正式与非正式网络
– Organizational – Professional – Personal
1-12
The Business Communication Process
商务沟通流程
• The sender . . .
– Senses a need to communicate – Defines the situation – Considers possible solutions – Selects the best one – Composes the message (medium, content, structure, style, form) – Sends the message
1-3
Current Challenges for Business Communicators 商务沟通者的
当代挑战
• Ongoing development of new information technologies • Increasingly global nature of business • Growing diversity in the workplace • Increased focus on ethics and social responsibility
1-8
A Model of Business Communication
商务沟通模型
1-9
Communication Process Model 沟通流程模型
• • • • • • • Sender :信息发送人 Receiver: 信息接收人 Encode: 编码 Decode：解码 Interference：干扰 Feedback : 信息反馈 Channel: 渠道
1-10
Communication Process Model 沟通流程模型
• Encoding 编码：the process of selecting and organizing the message . 选择与组织信息的 过程 • Decoding 解码: the process of interpreting the message 释译信息的过程
1-2
Overview 综述
• Business communication as problem solving 商务沟通作为解决问题的方法 • The contexts of business communication 商务沟通的环境 • The business communication process 商务沟通的流程
• Informal Network 非正式网络
– Complex – Dynamic
1-6
Factors Affecting the Communication in a Business
影响商务沟通的因素 • Nature of the business • Operating plan • Business environment • Geographic dispersion • People • Company culture
• The receiver . . .
– – – – Receives the message Interprets it Decides on a response Replies (becoming a new sender)
1-7
Business Communication as Problem Solving
商务沟通作为解决问题的方式 • Most business-communication problems are ill-defined problems requiring
– Analysis – Creativity – Judgment
1-4
Main ForBaidu Nhomakorabeas of Communication in Business 商务沟通的主要形式
• Operational
– Internal – External
• Personal
1-5
Communication Networks 沟通网络
• Formal Network 正式网络
– Well-established, usually along operational lines – Depends on certain established forms or “genres” 种类 in the company – Planned and managed