国际商务英语综合教程廖瑛
国际商务英语综合教程_廖瑛73页文档
谢谢！
国际商务英语综合教程_廖瑛
51、山气日夕佳，飞鸟相与还。 52、木欣欣以向荣，泉涓涓而始流。
53、富贵非吾愿，帝乡不可期。 54、雄发指危冠，猛气冲长缨。 55、土地平旷，屋舍俨然，有良田美 池桑竹 之属， 阡陌交 通，鸡 犬相闻 。
Hale Waihona Puke 61、奢侈是舒适的，否则就不是奢侈 。——CocoCha nel 62、少而好学，如日出之阳；壮而好学 ，如日 中之光 ；志而 好学， 如炳烛 之光。 ——刘 向 63、三军可夺帅也，匹夫不可夺志也。 ——孔 丘 64、人生就是学校。在那里，与其说好 的教师 是幸福 ，不如 说好的 教师是 不幸。 ——海 贝尔 65、接受挑战，就可以享受胜利的喜悦 。——杰纳勒 尔·乔治·S·巴顿
新编外贸英语口语教程 廖瑛主编
Lesson 6 A Welcome at the Airport
KEYS for V. Translate the following into English: 1. Excuse me, but can you tell me who is Mr. Black from America? 2. I’m Huang Ying, from Foreign Affairs Office of the People’s Government of Hunan Province. 3. I have been looking forward to coming to Changsha. It was very kind of you to invite me. 4. I know him. We came by the same train. 5. May I introduce you to the general manager of our company, Mr. Zhang? 6. This is Mr. Liu, our marketing manager. He has made a special trio to come and meet you.
Lesson 7 Entry Visa
KEYS for V. Translate the following into English: 1. It’s very kind of you to meet me at the airport. 2. Did you have a good flight? 3. Did you fly directly from New York to Beijing? 4. How do you feel now? 5. How long did your trip take? 6. You must be tired after such a long flight. 7. Let me take something for you. 8. No, no. It’s too heavy. I can mange myself.
国际商务英语_廖瑛_课后答案修改
Chapter1 international business商品交换或交易exchange or trade for goods 世界经济舞台the world economic scene 国外直接投资foreign direct invest 多国企业multinational enterprises 商业和投资银行commercial investment bank 有价证券投资portfolio investment 金融风险financial risk 交付差额balance of payment 法律文件legal document 有效经营effective operationChapter2 business organizations独资商sole proprietorship 普通合伙商general partnership 法人fictional person 合股公司joint stock company 董事会board of directors 国有公司public corporation 资本摊缴capital contribution by partners 多数股权controlling interest 优先股股东preferred stockholders 公司章程articles of corporationChapter3 ways of business最终消费者（用户）ultimate consumer 增值价值value added 批发商wholesaler 产品花色品种product assortment 地方效用place utility 邮售mail order selling 专业商店specialty store 现金流量cash flow 存货控制inventory control 市场分区（分片）market segmentation Chapter4 a guide to economics总体运行：overall operation 宏观经济学：macroeconomics 微观经济学：microeconomics 通货膨胀：inflation 扩展性的货币政策：an expansionary monetary policy 紧缩性的货币政策：a restrictive monetary policy 货币流通：currency circulation or circulation of money 货币投放量：the size of money supply 经济萧条：economic depression 均衡数量：equilibrium quantity Chapter5 the market economy 市场经济：the market economy 计划经济：planned economy 股市：stock market 经济力：economic forces 供给力：supply forces 需求力：demand forces 经济体系：economic system 市场价格：market price 供求均衡：the equilibrium of supply and demand 购买力：buying power 供给量：the quantity suppied价格体系：price system Chapter6 what is marketing营销观念marketing concept 服装零售商retail clothier 购买动机motivation to purchas 最终用户final user 非赢利性机构nonprofit institution 采购制度purchasing system 产品规格product assortment 招标request bids 低价产品low -price product 可自由支配的收入discretionary income 多人挣钱型家庭multieaners families 价格和质量比较投币式自动售货机veding machines 营销调研marketing research Chapter7 the marketing mix & product promotion营销战略marketing stategy 促销产品策划品牌名称市场总销售产品生命周期分销渠道中间商批发商促销技巧成功地进入国际市场熟悉外国文化的人们与顾客沟通的主要方式促销策略对他们广告竞赛的成功很关键特定的出口市场其他广告和促销的形式有价值的建议要设计得能吸引顾客的注意力海外销售代理广告对消费品的销售作用很大我们应该十分重视产品的包装不同国家具有不同的购买习惯一般说来，美国公司的广告费用要占销售额的5%以上电视是一种很有效的广告媒介Chapter8 international payment & settlementAlthough China has enacted the bill of exchange law，it would still be useful to know something about Article 3 of the Uniform Commercial Code （UCC）—Commercial paper of the United States since most of our international payment instruments are denominated in the U.S Dollar . Article 3 of the UCC defines the terms of commercial paper and set forth the rights and liabilities of all the parties who deal with drafts，checks，notes and certificates of deposit . If an instruments does not meet all the requirements listed at the beginning of this unit，is it not a negotiable one under the terms of the UCC，though the parties involved may still be willing to use and accept it.However，the “Non-negotiable instrument” is treated still as a negotiable instrument so far as its form permits. Since it lacks of negotiability，there can be no holder in due course of such an instrument. Any provision of any selection of the UCC—Commercial Paper peculiar to a holder in due course cannot apply to it. With this exception，such instruments are covered by all sections of the Article 3 of UCC. 翻译：虽然中国已经颁布了票据法，但了解一下统一商法法典——美国商业票据的第三款仍是有用的。
国际商务英语综合教程课后翻译短语答案廖瑛
国际商务英语综合教程课后翻译短语答案廖瑛一Translate the following economic terms into English:1)商品交换或贸易 exchange or trade for goods2)世界经济舞台- the world economic scene3)国外直接投资- foreign direct investment4)多国企业- multinational enterprises5)商业和投资银行- commercial and investment banking6)有价证券投资- portfolio investments7)金融风险- financial risk8)支付差额- balance-of-payments9)法律文件-a legal document1o)有效经营 - effective operation or operate effectively 二 Translate the following economic terms into English 独资企业- sole proprietorship普通合伙企业- general partnership法人- legal person合股公司- joint-stock company董事会- board of directors国有公司- public curporation资本摊缴- capital contribution多数股权- controlling interest优先股股东- preferred stockholder公司章程 - articles of incorporation九 Transjate the following into English1 ) 营销观念marketing concept2) 服装零售商retail clothier3) 购买动机motivation to purchase5 ) 非营利性机构nonprofit institution7) 产品规格product specifications9) 低价产品low-priced products11) 多人挣钱型家庭multiearner families .13)投币式自动售货机 vending machines4 ) 最终用户ultimate consumers6) 招标purchasing system8)采购制度 to request bids10) 可自由支配收入discretionary income12) 价格和质量比较price and quality comparison14) 营销调研marketing research十 Translate Lhe following into English:I )营销战略 marketing strategy 2)促销 promotion3) 产品策划product plannng 4)品牌名称 brand name5)市场总销售 total market sales 6)产品生命周期 the product's life cycle7) 分销渠道channels of distribution 8) 中间商middleman9) 批发商wholesaler 10) 促销技巧promotional techniques七 Translate the following economic terms into English:1)商务参赞处- commercial counselor's office2)资信情况- financial standing3)报关- customs declaration 04)提单- bill of lading5)公正的调查报告- authentic surveyor report6)法律地位- legal standing7)履约保函- performance bond8)订舱- space booking9)商业诚信- commercial integrity10)进口许可证- import licence三 Translate the following economic terms into English:1)最终消费者（用户）- ultimate consumer2)增值价值- value added3)批发商- merchant wholesaler4)产品花色品种- product assortment5)地方效用- place utility6)邮售- mail-order selling7)专业商店- specialty store8)现金流量- cash flow9)存货控制- inventory controlIO)市场分区（分片）- market segment。
商务英语写作文体有哪些
商务英语写作文体有哪些请参考下面这篇文章：商务英语文体风格和语言特点研究廖瑛摘要：商务英语，如商务信函、协议、合同、广告、单证和商务演说词等，均属于应用文体的范畴，尽管各有其自身的特点，但各类应用文还有其共同的文体风格。
本文从选词、造句，构建有效段落和篇章结构等方面论述商务英语精辟、简练的文体风格和语言特点，但愿有助于国际商务工作者提高使用得体英语的能力。
关键词：商务英语；文体风格；语言特点 Abstract: Business English, such as business letters, agreements, contracts, advertisements, documents and business speech, belongs to the category of practical writings. Although they each have theirindividual style, all kinds of practical writings have their common styles. This paper is to discuss the incisive writing styles and pithy language features from the use of the words and expressions, the making of sentences, the structure of effective paragraphs and the pieces of writings, hoping to improve the international business workers' ability to use appropriate English.Key words: Business English; styles of writing; features in language1. 引言运用某种语言进行交际时，不仅要懂得使用它的语法规则去构成句子，而且要根据不同的语境选择相应的文体，才能运用得体，收到良好的交际效果。
实用外贸英语函电教程-廖瑛主编(参考答案)
I. Comprehension questions.1. Generally speaking, practical English writings can be classified into eight kinds: letters, commercial documents, etiquette documents, contract or deed, informative and revelational documents, bills and vouchers, documents for meeting affairs, etc.2. The special commercial documents include quotation sheets, letters of credit, certificate of entrustment, letters of intent, letters of complaint, letters of claims, etc.3. Etiquette documents can be divided into congratulatory documents and condolatory documents.4. Contract or deed includes intention agreement, sales confirmation, agency agreement, contract cultural exchange agreement, letter of appointment, stipulation of agreement.5. Informative and revelational documents are used to inform the public of sth. or to bring sth. into a public notice.6. Expository writing is used to explain or illustrate something. For example, the instruction is used to explain the properties, quality and model of a products;caption is used to illustrate the film. Trademark is used to mark the brand of a product.7. Some stipulations of agreement, such as joint communiqué, joint statement, joint pledge, contract, etc. have the function of stipulation, which means that these documents are binding on every sides signed, and that the side who breaks the terms bear political, economical or moral responsibility.8. It means that to almost all the practical English writings, the first function is to inform or to remind the counterpart or the public of a certain thing or public affair. Besides expository writing has explanatory function. In a word; the so-called “Function of Information and Understanding” is to inform somebody of something and let him or her to act as the practical English writing told.9. The Function of voucher is the function of evidence. All the documents to external association almost have function of voucher. Especially all kinds of contracts, agreements, certificates, orders, letters of credit, bills, receipts, I.O.U., shipping documents, letters of introduction, letters of reservation, welding certificate,etc., have obvious function of vouchers.10. In order to write the practical English writings, the author should have a good command of standard modern English, all kinds of social knowledge, knowledge of technical terms, knowledge of social psychology and knowledge of various profession, such as secretary, management, business theory and practice, etc.11. Because practical English writing has its specific language style, that is, the essential language characteristics which are called the seven Cs: completeness, concreteness, clearness, conciseness, courtesy, consideration and correctness.12. Because a practical English writing is successful and functions well only when it contains all the necessary information to the readers, and answers all the questions and requirements put forward by the readers. The so-called “completeness” is to see to it that all the matters are stated or discussed, all the questions are answered or explained, and all information are provided.13. In a general and vague message, everything seemsto be mentioned, but actually, few are fully expounded. The readers only have a vague impression of what you try to achieve, so he or she is at a loss how to react upon reading your message. Especially for contracts, agreements, announcements notices, found, poster, advertisements and business letters calling for specific reply, as offer, inquiring trade terms, etc., the “concreteness” must be always stressed as the general or vague message will cause unnecessary troubles and disputes.14. The so-called “clearness” is to make sure what you write is so clear that it can’t be misunderstood. As a writer, you should have a concrete idea in your mind of what you are going to achieve. Only a clear mind can express clearly. In order to make what you write clear, you should pay attention to choose the concise and straight-forward expressions and try to avoid using the words and sentences equivocal in meaning; pay attention to the position of the modifier; pay attention to the object of the pronoun and the relations between the relative pronoun and the antecedent; pay attention to rationality in logic, the variety in the sentencestructure, the compact in plot and coherence in meaning; pay attention to the logicality of the fall text.15. “Conciseness” means you should clearly express what you need to do in a short and pithy style of writing as possible as you can without sacrificing completeness, concreteness and courtesy.16. The definition of the “You-attitude” is to put yourself in the position of the recipient and take into consideration his demand, hope, interests and so on. 17. Because a letter expressed in the way of refined and courteous urbane can make yourself set up an honest and enthusiastic image with good artistic appreciation and professional ethics in the eyes of the readers who will be glad to cooperate with you and serve you wholeheartedly.18. If the sentence is rewritten like this: We assure you that the goods will be shipped by July 20, it will be better, because it explains the problem in a positive way.19. Correctness refers much more than that of grammar, punctuation and spelling of words, which are the basic elements. The writer should also bear in mind thefollowing: 1) choose the only accurate facts, words and figures; 2) take a matter-of-matter attitude to clearly state what you will say. Don’t over-state or understate; 3) pay attention to the correct understanding and using the commercial terms and jargons.20. Because if the practical English writings for international business is not correct, they may be misunderstood and even go astray. Practical English writings for international business, especially, business letters often are bases for various commercial documents such as contracts and agreements, so they are concerned with the rights, obligation, etc. of the both sides of a trade, the fact of which must call special attention from writers.II. Rewrite the following sentences and make them correct, positive and polite.1. For the past two years, no order has been given to us.2. We are afraid we can’t comply with your request.3. Would you please compare our goods with those of other firms?4. We hope you will effect a full settlement of our claim.5. We would like to make it clear that for furthertransaction, D/P will only be acceptable if the amount involved for each transaction is not up to U.S. $1 000 or its equivalent in RMB at the conversion rate than prevailing.6. We regret to inform you that the goods shipped by SS East Wind arrived in such an unsatisfactory condition that we can not take delivery, but lodge a claim with you.7. We request your immediate payment.8. We presume that there must be some reason for your having trouble with this article.9. We gladly refund when the returned items are clean and resalable.III. Compare the two letters, you will find Letter B is written in positive way. Then try to translate them into Chinese.Letter A译文：我们收到了你们9月21日关于来自西非和东南亚顾客对硫铵的询价信。