剑桥商务英语期末考试B卷汇编

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（完整版）BEC期末试卷

（完整版）BEC期末试卷课程B E C商务英语考试形式闭卷（90）分钟考试⽇期阅卷教师得班级姓名学号Part 1 (12%)●Look at questions 1 – 12.●In each question, which sentence is correct?●For each question, mark one letter (A, B or C) on the Answer Sheet.1.LucyJane rang. Her train’s been cancelled. She says the meeting should go ahead without her. SandraJane telephoned to sayA.she will be late for the meeting.B.the meeting should begin at an earlier time.C.it is not possible for her to attend the meeting.2.To: Sales staffFrom: Helena McCarthyMonday’s sales meeting is now postponed. You will receive further information abouta new date and venue on Wednesday.What has Helena done?A.delayed a meetingB.arranged a meeting for Monday.C.announced a new date for a meeting.3.NOTICEIn which department is Jane Crew working at the moment?A. SalesB. MarketingC. Administration4.Export documentation may be required for non-EU destinations.Packages sent outside the EUA.must be documents only.B.will need special documents.C.might need special documents.5.Mrs. Rothe called –she’s unavailable for the meeting tomorrow.Mrs. Rothe willA.be late for the meeting tomorrow.B.take part in the meeting tomorrow.C.not be at the meeting tomorrow.6.Due to circumstances beyond our control, the conference will be postponed.A.The conference will take place as planned.B.The conference will not take place.C.The conference will take place at a later date.7.To: PRODUCTION MANAGERThere are complaints from customers that goods are arriving damaged. Please check the packaging is satisfactory. The Production Manager must find outA.who is packing the goods.B.which goods are damaged.C.how the goods are packed.8.Staff who wish to attend the dinnerA.are allowed to invite only one person each.B.must book today if they want to invite a friend.C.have to pay $100 each for themselves and their partner.9.Delegates are asked to check out by 10:30am.The delegates should leave their roomsA. before half past ten.B. at ten thirty.C. earlier than half past eleven.10.Delays expected on commuter train servicesA.People traveling to work by train may be late.B.There are problems with high speed trains.C.Due to problems, all trains will be late.11.Special offer! Limited period only.0% commission on foreign currency exchange./doc/7777074f571810a6f524ccbff121dd36a22dc44f.html mission is charged on some foreign currencies only.B.Customers can change limited amounts of money without paying commission.C.At present there is no charge for changing foreign money.12.Transport papers must include an approximate value of the shipment.The transport documents have to showA.how much the shipment is worth.B.the delivery charges for the shipment.C. a list of what is in the shipment.Part 2 (5%)●Look at the list below. It shows departments in a company.●For questions 13-17, choose the department (A-H) each person should contact.●For each question, mark one letter (A-H) on your Answer Sheet.●Do not use any letter more than once.13.Victor Morrison wants to order new furniture for the Human Resources departments.14.Martin Bright needs help in installing software designed to simplify accounting procedures.15.Sarah Wilde, a laboratory worker, wants to find out about forthcoming training courses.16.Tony Waites, from Sales, wants to discuss how his client’s complaints abou t a faulty product havebeen dealt with.17.Elizabeth Swift, who works in Advertising, has a question about her last salary.Part 3 (5%)●Look at the bar charts below. They show the number of people employed in eight different companies (A-H) in England and Germany between 2000 and 2002.●Which bar chart does each sentence (18-22) describe?●For each sentence, mark one letter (A-H) on your Answer Sheet.Do not use any letter more than once.20002001 2002 2000 2001 2002200020012002 2000 2001 200225E 25 F20202000 2001 2002 2000 2001 200218. The number of employees in Germany fluctuated between 2000 and 2002, whereas England saw asteady increase in staff numbers over the same period.19. Between 2000 and 2001 both countries had similar numbers of employees, but by 2002 numbers inEngland had fallen to half as many as in Germany.20. Employee numbers in Germany decreased steadily between 2000 and 2002, unlike in England,where the number of staff dropped slightly in 2001 before doubling.21. Although Germany had more employees than England in 2000 and 2001, by 2002 staff numbers in England had risen to the same level as in Germany.22. Although employee numbers in both countries increased over the three years, there were twice as many employees in Germany as in England by 2002.Part 4 (7%)● Read the newspaper article below about a hotel.● Are sentences 23-29 “Right” or “Wrong”? If there is not enough information, choose “Doesn’t say”.● For each sentence 23-29, mark one letter (A, B or C) on your Answer Sheet.23.The hotel has won two awards recently.A. RightB. WrongC. Doesn’t say24.The Hotel Grand is part of a national chain of hotels.A. RightB. WrongC. Doesn’t say25.The journey from the airport to the hotel takes under 30 minutes.A. RightB. WrongC. Doesn’t say26.The health center in the hotel has a new swimming pool.A. RightB. WrongC. Doesn’t say27.The Hotel Grand is very cl ose to the city’s main museum.A. RightB. WrongC. Doesn’t say28.Over half of the hotel guestrooms have their own balcony.A. RightB. WrongC. Doesn’t say29.The Hotel Grand has recently changed ownership.A. RightB. WrongC. Doesn’t sayPart 5 (7%)Match the following words with the correct meaning. For each word, mark the correct letter A-E./doc/7777074f571810a6f524ccbff121dd36a22dc44f.html mission A) does not worry about things being difficult/doc/7777074f571810a6f524ccbff121dd36a22dc44f.html zy B) person who buys and sell things for other people32.confident C) always arrives on time33.broker D) money paid to a salesperson for every sale he makes34.punctual E) does not work very hard35.experienced F) does everything very well36.capable G) has done the job for many yearsPart 6 (8%)Choose the word that is different from others in the same group.37. A) distribution B) dispatch C) distance D) delivery38. A) petrol B) fuel C) gasoline D) gallon39. A) schedule B) process C) plan D) organize40. A) wrap B) box C) package D) weigh41. A) install B) label C) fit D) load42. A) procedure B) budget C) costing D) figures43. A) invoice B) permit C) licence D) visa44. A) discountB) sale C) offer D) refundPart 7 (12%)●Read the article below about attending job interviews.●Choose the correct word to fill each gap from A, B or C.●For each question (45-56), mark one letter (A, B or C) on your Answer Sheet.45. A. be B. are C. is46. A. Any B. That C. Some47. A. which B. whose C. who48. A. fetch B. carry C. bring49. A. need B. ought C. could50. A. Despite B. Although C. But51. A. least B. little C. less52. A. longer B. further C. more53. A. What B. How C. Why54. A. try B. tried C. tries55. A. these B. this C. one56. A. nor B. not C. neverPart 8 (5%)●Read the email and the note below and complete the form.●Write a word or phrase or a number on lines 57-61 on your Answer Sheet.Mary,Could you book a room for the market research seminar in my name and let me have a copy of the form?We usually have an oval table. We’ll bring our own laptop, but to display the figures we’ll need a large screen.Call me if there’s any problem.RogerP.S. Don’t forget to ask for parking spaces!Room BookingsBOOKING REQUESTED BY: (57) ........................... D epartment NAME OF CONTACT: (58) ……………………………………DATE(S): 5-6 DecemberNUMBER OF PEOPLE: 9FURNITURE REQUIRED: (59) ……………………………………. EQUIPMENT REQUIRED: (60)……………………………………OTHER REQUESTS: (61) ……………………………………Part 9 (25%)●Complete the following sentences 62-86 with the correct option.●Mark one letter (A, B or C) on your Answer Sheet.a)starts b) takes off c) departs63.There were about 150 at this year’s conference.a)delegates b) invitations c) hosts64.Order some more A4 paper from the office department, will you?a)supplies b) support c) ordering65.Thank you very much for the to speak at your conference.a)invitation b) introduction c) instruction66.The chairman gave an excellent opening .a)show b) chat c) speech67.Could you just quickly this form while you wait, please?a)label b) write c) fill in68.She seemed very in the interview – very sure of herself.a)anxious b) careless c) confident69.We have regular health and safety training to help accidents.a)process b) protect c) prevent70.Make sure you get the customer’s address and .a)zip code b) postage c) direction71.It’s important we recruit someone with the right for the job.a)qualifications b) certificates c) studies72.Their interest on loans are very low at the moment.a)rates b) terms c) policies73.They’ve had to a lot of money from the bank this year.a)lend b) borrow c) credit74.I’d like to apply for the advertised in the FT last Wednesday.a)vacancy b) prospect c) application76.This computer’s very slow because it’s old and it hasn’t got much .a)hardware b) technology c) memory77.Some countries charge high import to protect domestic industry.a)fines b) duties c) fees78.The higher fuel costs will start to reduce our soon.a)prices b) margins c) schedules79.We’ll need to get an import before we’re allowed to sell there.a)acceptance b) visa c) license80.The new cooker’s in the warehouse right now, ready for next week.a)preparation b) production c) installation81.The bank said there weren’t enough in the account.a)deposits b) contents c) funds82.I spent the whole trade fair on our .a)stand b) show c) display83.Michael always wears a and tie when he travels on business.a)skirt b) blouse c) shirt84.It’s completely so customers will be able to use it anywhere.a)light b) portable c) compact85.I need a room with a telephone socket to my modem into.a)attach b) plug c) connect86.The UK conference is held at the same every year.a)stand b) venue c) bookingPart 10 Writing (14%)You are Daniel Black. You have organized a marketing conference for your company at the Karolin Conference Center, Prague.●Write a memo to the delegates:Saying where the conference will beSaying when the conference will beAsking everyone to confirm if they can attend.●Write 30-40 words.(On your Answer Sheet)。

《商务英语》期末考试试卷附答案

《商务英语》期末考试试卷附答案Ⅰ)Match each one on the left with its correct meaning on the right（2*10=20）1.motivation A. to make continual efforts to gain sth.2. pursue B. the action of obtaining, esp. by efforts of careful attention.3. mark up C. which by is its nature can not be known by senses,not clear and certain, not real.4. procurement D. the goods (freight) carried by a ship, plane orvehicle.5. intangible E. the amount by which a price is raised.6. cargo F. profit, interest.7. royalty G. the net value of assets or interest, invest.8. equity股本，资产净值H. not needing other things or people, taking decisionsalone.9. yield 投资收益，回报I. a share of the profits.10. independent J. need or purpose.Ⅱ)Fill in the blanks with the words or expressions given below and ifnecessary, put the word in the right form.（12*3=36）A. orientationB. diversifyC. seek outD.differentiate…fromE.take advantage ofF. undergoG. bring aboutH. correspondI. abandon J. amount toK. Come after L. approach1.That factory is trying to its products to sell in different markets.2. A successful businessman is always skilled in every possible opportunity.3. Reforming and opening to the world has great changes in our lives.4. Can you this kind of operating the others?5. Private firm going in for international business have a profit6. He his company and family and went away with all the money.7. The of winter brings cold weather.8. The manager’s words a refusal to the proposal.9. Company is always the best way to gain more while cost less.10. The city has many changes during the last ten years.11. Direct investment usually a firm has experience in exporting or importing.12. The goods don’t to the list of these I ordered.Ⅲ)Translate the following sentences into English.（44分）1.国际贸易有助于所有的国家促进经济的发展。

剑桥少儿英语预备级B期末考试.docx

剑桥少儿英语预备级B期末考试（一）听力部分、圈出老师所念的单词。

1、bag big bee2、pen pencil-case pencil3、draw down jump4、read write little5、door duck dog、圈出老师所念的句子。

1、A、Hello B、Hi C、Thanks2、A、What can you see?B、W hat's you name?C、W hat time is it?3、A、What's this?B、W hat are the cows doing?C、W here are you going?4、A、Yes, I do. B、No, I don't. C、I like cat.5、A、you and I B、he and I C、she and it（二）笔试部分一、请将下列大写字母按顺序排列。

Z A QUVLMDKWFHB二、选择题。

1、 --- How are you?A 、Fine, thanks.B 、How do you do?C 、Ok.A 、Yes, I do.B 、This is an eye.三、找朋友。

（连线）How old are you?A 、Fine, thanksB 、I'm nine.C 、Hello3、What can you see?A 、I can see a big book.B 、I can sleep here. C 、I can read.4、Nice to meet you? Nice to meet youA 、twoB 、toC 、too5、What animals do you like?A 、I like cat.B 、I like pizza.C 、I like lemon.6、Do you like apples?C 、I like dog.2、apple T 恤bedroom 大T-shirt 尺子ruler 苹果big 卧室四、找出不同种类的一项。

商务英语期末试题与答案

1、FOB(Free On Board)：船上交货：船上交货2、 CIF(Cost 、 Insurance and Freight)：成本、保险费加运费：成本、保险费加运费3、L/C ：信用证（Letter of Credit ，L/C ）4、B/L ：提单（Bill of Lading,B/L ）5、D/P ，Documents against Payment 付款交单付款交单付款交单 6、 D/A 全称为documents against acceptance 承兑交单承兑交单Translate the following Chinese into English:1. 请随时向我方报告下列货物的最新价格。

Please keep us informed of the latest quotation for the following items. 2. 我方打算按照当前的国际市场价格给你报个价。

We are prepared to give you a quotation which is based upon the prevailing international market price.3. 很遗憾，我们的价格与你方还盘之间的差距太大。

I ’m sorry the difference between our price and your counteroffer is too wide.’m sorry the difference between our price and your counteroffer is too wide.4. 能不能互相让步我想我们双方都坚持自己的价格是不明智的。

How about meeting each other half way? I don’t think it wise for either of us to insist on his own price.5. 我们不能做这笔交易因为卖方提价百分之五并降低数量百分之二十五。

剑桥三级B期末考试试题定稿

Sample 2Reading and WritingPart 1-10 questions -Look and read. Choose the correct words and write them on the lines.a museum a butterfly a post office a theatre camelsa circus medicine a mechanic a wish an octopus1.You should go to this place to know more about history and to see old things.2.This insect has beautiful wings and flies from one flower to another.3.You can come here to buy stamps and envelopes or send letters and postcards.4.This is the place where people can see plays or films.5.These big animals with long necks can help people in hot and dry places tocarry heavy bags for a long time.6.You can go to this big tent where you might see animals shows and clowns.7.You take it when you are not feeling well，which helps you feel better.8.If there’s a problem with a car，you can ask this person for help.9.It is often made before you blow out your birthday candles at the party.10.You can see this animal in the sea which has got eight legs.1Look，read and write. Write“yes”or“no”.Examples: Someone has cleaned the road. yes It’s a foggy and snowy day. noQuestions1.The snowman’s nose is made of a carrot.2. A man is pulling a sledge with someone sitting on it.3.More than one person are wearing gloves in the picture.4.The girl in a yellow coat is throwing a snowball at her friend.5. A dog is shouting at the girl who’s skating.6.The snowman’s scarf is the only thing that has stripes.7.The girl who has fallen on the ice is laughing.2A: What can I do for you?B(1)A(2)B: Size nine.A: I’ m afraid we haven’t got any basketball shoes on that size at this moment.(3)B: Well, that white pair looks nice.(4)A: Fifty-eight yuan.B: Can I try them on, please?A(5)B: Thank you, I’ll take it.A. Certainly. Here you are.B. I’m looking for a pair of basketball shoesC. How much does it cost?D. What size do you want?E. Thank you. Good-bye!F. What about tennis shoes?Part 4- 5 questions -Read the story. Choose a word from the box. Write the correct word next to numbers 1—5.There is one example.Of all the animals on earth, man is the cleverest. Other animals can also think, but the best thinker of them all is the dolphin. Dolphins are members of the whale family which are not fish. The dolphin has been a friend to sailors for hundreds of years. It swam alongside ships in the past and still likes to do the same today. It swims very fast when following ships.In many countries dolphins are kept in pools and are trained to do tricks. They love playing with people and do not seem to care if (1) ride on their backs. Some have even been taught to play (2) .Scientists have found that dolphins talk to each other, but so far nobody can tell what they are talking about. One day in the future, we might know what they are saying about us. It is only in the last few years that people have learnt to do something that dolphins have always been doing. By (3) out sounds which bounce back like echoes, a dolphin can tell if a rock or a fish lies ahead of it in the water. Today we have echo-sounders that work for us in much the same way. A (4) can be out at sea. By turning on his echo-sounder he can tell how far he is from the sea bed and also tell if there are fish swimming below. Many dolphins are caught at sea. We should (5) catching dolphins and some3dolphins are swimming next to our ship and could be our long-lost friends.Part 5- 5 questions –Look at the picture and read the story. Write some words to complete the sentencesMy brother is twenty-five this year. He is now a worker in a factory. The factory is not near our home, so he gets up early every morning. Then he goes to work by bus. At about seven fifty, he gets to the factory. He makes parts (零件) for watches. He has his lunch in the factory. He often plays basketball during the break (工间休息) . In the evening, he learns English at home. His English is very good. He sometimes helps me with my English. I like him very much.ExamplesHow old is my brother? He is twenty-five years old.Questions1. What’s my brother’s job? He is .2. How does he go to work? He goes to work .3. When does he get to the factory? He gets to the factory at .4. What does he often do during the break?He often during the break.5. What does he do at home in the evening?He at home in the evening.Part 6-10 questions –Read the text. Choose the right words and write them on the lines.Li Lei is a student 1 Class Two, Grade One. He likes football very 2 . He often plays it after school. And he often goes home 3 . His home is 4 the school. His mother doesn’t worry 5 him. One Sunday morning Li Lei goes to a shop 6 his mother. The shop is very 7 . There are a lot of thing 8 it. They get some things. Then his mother says to Li Lei: “What do you 9 ? ” “I want to get a red blouse(女士衬衫).” s ays Li Lei. “A red blouse?” asks his mother, “You are a 10 . You can’t wear a blouse.” Li Lei smiled, “OK, please get me football clothes.”( ) 1. A. at B. in C. on D. from( ) 2. A. good B. fine C. well D. much( ) 3. A. early B. back C. late D. soon( ) 4. A. near B. in C. on D. to( ) 5. A. for B. with C. about D. at( ) 6. A. to B. from C. on D. with4( ) 7. A. small B. big C. nice D. good( ) 8. A. on B. in C. at D. under( ) 9. A. want B. get C. put D. take( ) 10. A. girl B. woman C. boy D. manPart 7- 6 questions –Read, think and write.Dear Mum,It has been a week now since I arrived at my uncle’s house. Life here is very.I have a lot of things to do every day. Last Sunday Uncle Sam taught me how to ride a .At first, I didn’t know how to do it and I fell offthe bike two or three times. But don’t worry. I am not hurt.It rains a lot here. But I like it very much. Now, it’s going to again. Usually I go outside with an and walk in the rain and enjoy the wet weather. But today I don’t want to go outside because Uncle Sam bought me a new yesterday. It’s getting late. I have to stop writing now because tomorrow Uncle Sam is going to take me to an animal farm. We shall havean early start.Love,Helen5。

剑桥商务英语期末考试B卷

I.Multiple choices: 10%1.Which of the following refers to introducing oneself?A.Excuse me, is your name Marriot?B.Hello, I’m Mike Watson.C.I’d like to introduce Mr. Kwon.D.This is Peter speaking.2.“How do you do?” is a(n) _________.A.greetingB. introductionC. questionD. polite saying3. A suitable response to “Have a nice weekend” is________.A. That’s all right. ByeB. Thank you. You tooC. It is very kind of youD. See you on Sunday4. ____________ refers to a department.A. SecretaryB. ProductionC. AccountantD. Sales manager5. ___________, whose headquarters are in Seattle, is an American company.A. VOLVOB. SONYC. SAAD. Microsoft6.Which of the companies offers a service of catering?A. DentsuB. McDonald’sC. Club MedD. Lufthansa7. The ____________ department helps customers with different problems.A. after-salesB. personnelC. marketingD. R＆D8. Anna’s ________ lunch at the moment.A. atB. onC. forD. in9.If Tom tells you that he can’t stop thinking about work, what advice can you give him?A. You should stop working.B. Why not give up doing that?C. Why not take up a hobby?D. Don’t spend every evening with colleagues.10.Which of the following is not a simple way to help you fight stress?A. Talk to your friends about your problem instead of keeping it to yourself.B. Laugh more and not take everything so seriously.C. Drink coffee instead of drinking herbal teas.D. Try an activity holiday.VII.Match the words to make phrases: 6%11. information ( ) A. people12. care for ( ) B. the factory13. financial ( ) C. room14. inspect ( ) D. vehicles15. motor ( ) E. technology16. conference ( ) F. servicesVIII.Fill in the blanks with proper words: (9%)____17___ advertises and markets products. ___18____ deals with employees. ____19___ organizes payments. ____20___ develops new products. ____21___ sells the company’s products. ____22___ sends goods to customers. ____23___ buys goods for the company. ___24____ makes goods in the factory. ____25___ helps customers with problems.IV. Read the article and then give each paragraph a suitable title from the box.(12%)A. Don’t work lateB. Enjoy the open airC. Take care of your healthD. Have funE. Work near where you liveF. Leave the car at homeHow to lead a better life______________________(26)Get regular fresh air. Sunshine is cheering, rain refreshing.Best of all, fresh air gets you out of the office. Most offices are unhealthy.______________________(27)Get out of your car and onto public transport. You will reduce noise, get fitter and have more time to read, think and look.______________________(28)Don’ travel long distances to work. Find a job near home. Move out of the city.______________________(29)A. Don’t’ work lateB. Enjoy the open airC. Take care of your healthGo home from work earlier. Long hours don’t make you more efficient. If there is too much work for you to do, say so.______________________(30)Learn to enjoy your self. Relax, play sport or music, take up a hobby. Please youself more----make/find time to do it.______________________(31)Exercise regular, eat sensibly, don’t smoke or drink alcohol, and cut down on caffeine drinks. Try water or herbal teas.V. Read the article and fill in the blanks with the words in the box(18%)A.Arrange accommodationB.choiceC.facilitiesrmation E .leisure F. located in G.on businessH.services I.suitableMy boss, is going to Kuala Lumpur[ 32 ]. I’ll[ 33 ] for her. First, I’ll read some [ 34 ]about hotels in Kuala Lumpur, and find out which one is most[ 35 ]for her to stay in.I think a hotel good for business people should be [ 36 ]the business district of the city efficient with good business [ 37 ] pleasant with extensive[ 38 ]facilities comfortable with warm [ 39 ]But sometimes it`s hard to decide which one is the best [ 40 ]. Do you have any idea?VI . Translate the following according to the Chinese(8%)Can you [ 41 ] a hotel?可以推荐一家饭店么？what’s the hotel[ 42 ]?这饭店是什么样的？[ 43 ]are usually from 9 am. To 6 pm/ 办公时间通常从早上9点到下午6点. There are many simple thins you can do to help[ 44 ]你可以做许多简单的事情战胜压力.[ 45 ]that big hotel？那个大饭店如何？Laugh more and don’t[ 46 ]多开怀大笑,而不要诸事过于认真.Is the hotel [ 47 ]for business？饭店是否装备了商务设施？Does the hotel [ 48 ]in business travelers？饭店是专门接待商务旅行人员吗？VII. (Questions 49-54 17%)• Look at the article below about logos of companies and the questions on the opposite page;• Each question has three suggested answers or ways of finishing the sentence. A, B, and C.• Mark one letter A, B, or C on your answer sheet, for the" answer you choose.What's in a Logo?What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.There are now many products and services on the market, which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image, which is immediately recognizable.Logos are part of this image. They are symbols that often include a name or initials toidentify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies. have, therefore, to make sure that their logos will not be misunderstood or misstate greted in different countries. The logos of large international companies are instantly recognizable throughout the world. One of the most famous logos is that of Coca Cola. The design of the words "Coca Cola" has not changed since 1886, although the surrounding design has been changed from time to time.Many companies have, over the years, renewed their logo to fit in with contemporary; design and to present more powerful images. Company logos can be emotive-and-can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; the steeringwheel in the Mercedes logo, for example, and the aeroplane tail of Alitalia.Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign. Companies need to have a strong corporate identity. The logo helps to promote thisimage and to fix it in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.49. What attracts customers?A. The quality of a product does, but audio frequency contributes a great deal.B. The quality of a product does, but visual images play an important role as well.C. The quality of a product does? but the atmosphere of a company is also vital.50. It is vital for a company to distinguish itself from its competitors byA. restructuring its organization and assets.B. creating a very complicated network of sales.C. having a strong company image.51. Logos are part of this image and they're symbols that oftenA. include a name or initials to identify a company.B. represent the president of the company.C. manifest that the company is the best one in the industry.52. International companies have to make sure that their logosA. can show the customers that their products are incomparable.B. will not be misinterpreted in different countries.C. are very-popular in overseas markets.53. Since which year has the design of the words "Coca Cola" not changed?A. Since 1926.B. Since 1896.C. Since 1886.54. The logo helps to promote the company's image of a strong corporate identity andA. to fix it in the minds of the consumers.B. to enhance the enterprise culture.C. to maintain high stock level of the company.。

商务英语期末考试

2009-2010学年第二学期《剑桥商务英语》期末考试（08商英1、2）PART ONE (10)Read this text about electrical power in Canada.Choose the best sentence from the list A-I to fill each of the blanks.For each blank (1-5) mark one letter (A-I) on your Answer Sheet.De not mark any letter twice.One answer has been given as an example.ELECTRICITY : WEALTH , MONEY , POWERCanadian industries have prospered for more than a century on the country's abundance of cheap, reliable electrical power...example...In fact, Canada consumes more electricity on a per person basis than any country except for Norway...1... Electricity is a significant source of export income for Canada...2...But in the 1970s, Canadian exports rose sharply to address the U. S. demand for cheaper and more reliable.In 1985, exports of Canadian electrical power reached 1,400 million US dollars electricity exports account for more than 60% of Canada's balance of trade.Domestically, Canada continues to generate electrical power, primarily from water ...4...Exports of electricity are now subject to forces far beyond the control of utility managers...5...Example: BA. Besides, electricity from coal and nuclear is 50/00 to 75/00 cheaper than many other industrial nations.B. Generated primarily by water, our power supplies have attracted and supported energy-intensive industries such as mining.C. It also ranks among the top three electricity producers in the world, behind the U. S. and Russia.D. Next to electricity, Canadian paper exports came to 900 million US dollars every year in the 1960s.E. Two large nuclear power plants began to generate electricity.F. Since then, electricity' exports have declined but they have continued to exceed 700 million US dollars.G. Environmental and trade policies all influence electrical production and trade.H. Canada and the U. S. imported and exported power in almost equal measures after 1901.I. therefore, the Canadian government has little influence on these forces.PART TWO (20)Questions 6-13Read this text about south Korea's economic development, and answer the questions that follow.The Koreans see the Seoul Olympics as a chance to show their rapid progress. The Tokyo Olympic Games in 1964 served the same purpose for a developing Japan. Within 13 years, according to a detailed development plan, Korea is determined to be among the world's ten largest trading nations, up from the 13th now.1. Much of the economy's development in recent years comes from what Korean leaders call the three blessings-lower oil prices, lower world wide interest rates, and a currency that is weak against the Japanese yen. The Korean won is closely2009-2010学年第二学期《剑桥商务英语》期末考试（08商英1、2）most important. When its value drops against the Japanese yen, the Korean won went down too. Since September 1985 the won has decreased about 40% against the yen, giving Korea a huge advantage over Japan in the U.S. market.2. The Koreans made good use of this advantage, pouring 40% of their exports into America. When the U.S. responded with tough protectionism talk, they pretended to be surprised and angry. The Koreans still see themselves as relatively poor dependents of the U.S. and take American protectionism as betrayal by a big brother. They are right. The Korean economy is only 6% of Japan's. Tall buildings in Seoul resemble those in Tokyo, but the Korean capital is full of narrow streets and poor houses like a village. In the countryside some 20% of home lack running water. Moreover, Korea has a heavy defense burden as well as that big foreign debt.3. And Korea has suffered set tacks before. In the 1970s the government supported heavy industry, creating some big enterprises. The Treasury Ministry is still quietly supporting some ill shipping and overseas companies. Meanwhile the government does not know how to set up wining industries.4. the Koreans are also quick to point out that their 7.1 billion trade surplus with the U.S. is just 4% of the total American trade deficit. Japan account for 35%. In the U. S. the Koreans are competing with Japanese not American. They complain that U. S. protectionism punishes them for Americans' lazy work habits and drug abuse. They say the union rules have ruined U. S. competitiveness.Questions 6-9For questions 6-9, choose the correct title for each paragraph for the box below.For each paragraph (l-4) mark one letter (A-G) on your Answer Sheet.De not mark any letter twice.6. Paragraph 1 ...7. Paragraph 2 ...8. Paragraph 3 ...9. Paragraph 4 ...A. Economy's developmentB. Lessons from the pastC. Korean products in U. S. marketD. Exports into AmericaE. Favourable economic backgroundF. Trade surplusG. Disadvantageous factorsQuestions 10- 13Using the information in the text, complete each sentence 10-13, with a phrase from the List below (A-G) .For each sentence (10-13) mark one letter (A-G) on your Answer Sheet.2009-2010学年第二学期《剑桥商务英语》期末考试（08商英1、2）Do not mark any letter twice.10. For the Japanese, the Tokyo Olympic Games was regarded...11. the Koreans think of the U. S. protectionism...12. the recent economic development of south Korea is due...13. the Japanese trade surplus accounts...A. to have three advantages.B. among the ten biggest countries in foreign trade.C. for thirty-five percent of the total American trade deficit.D. as an exhibition of rapid economic growth.E. against the Japanese currency.F. of narrow streets and poor houses.G. as cheating a little brother.PART THREE (10)Complete the sentences about business crises using the words in the box.fight collapsed damaged cost hit14. Share prices last night following the US political crisis.15. The retail sector was hard when interest rates went up against this month.16. Enron’s reputation was after the allegations of financial malpractice.17. The salmonella incident the poultry industry millions in lost sales.18. UK banks will back after online fraud chaos.PART FOUR (20)Questions 19-38Read this news.Choose the best word to fil1 each gap.For each question (19-39) mark one letter (A ,B ,C or D) on your Answer Sheet.Children find meanings in their old family tales.When Stephen Guyer’s three children were growing up, he told th em stories about bow his grandfather, a banker, 19 all in the 1930s, but did not lose sight of what he valued most. In one of the darkest times 20 his strong-minded grandfather was nearly 21 , he loaded his family into the car and 22 them to see family members in Canada with a 23 ,“there are more important thins in life than money. ”The 24 took on a new meaning recently when Mr. Guyer downsized to a 25 house from a more expensive and comfortable one. He was 26 that his children ,a daughter, 15, and twins, 22, would be upset. To his surprise, they weren’t 27 , their reaction echoed （共鸣）their great-grandfather’s. What they 28 was how warm the people were2009-2010学年第二学期《剑桥商务英语》期末考试（08商英1、2）in the house and how 29 of their heart was accessible.Many parents are finding family stories have surprising power to help children 30 hard times. Storytelling expects say the phenomenon reflects a growing 31 in telling tales, evidenced by a rise in a storytelling events and festivals.A university 32 of 65 families w ith children aged from 14 to 16 found kids’ ability to 33 parents’ stories was linked to a lower rate of anger and anxiety.The 34 is telling the stories in a way children can 35 . We’re not talking here about the kind of story that 36 , “When I was a kid, I walked to school every day uphill both ways, barefoot in the snow. ” Instead, we should choose a story suited to the child’s 37 , and make eye contact （接触）to create “a personal experience”,. We don’t have to tell children 38 they should t ake from the story and what the moral is . ”19. A. missed B. lost C. forgot D. ignored20. A. when B. while C. how D. why21. A. friendless B. worthless C. penniless D. homeless22. A fetched B. allowed C. expected D. took23. A. hope B. promise C. suggestion D. belief24. A. tale B. agreement C. arrangement D. report25. A. large B. small C. new D. grand26. A. surprised B. annoyed C. disappointed D. worried27. A. Therefore B. Besides C. Instead D. Otherwise28. A. talked about B. cared about C. wrote about D. heard about29. A. much B. many C. little D. few30. A. beyond B. over C. behind D. through31. A. argument B. skill C. interest D. anxiety32. A. study B. design C. committee D. staff33. A. provide B. retell C. support D. refuse34. A. trouble B. gift C. fact D. trick35. A. perform B. write C. hear D. question36. A. means B. ends C. begins D. proves37. A. needs B. activities C. judgments D. habits38. A. that B. what C. which D. whomPART FIVE (40)One of your important customers and his client suffered food poisoning at your restaurant recently. They write a letter of complaint. Now you need to write a letter of apology from the restaurant management, including the information below. Apologize for the poor service2009-2010学年第二学期《剑桥商务英语》期末考试（08商英1、2）Accept full responsibilityOffer a complementary dinner for two。

剑桥商务英语证书考试(BEC)真题汇编及详解(第3辑初级)(1-2章)【圣才出品】

第1章剑桥商务英语证书考试（BEC）初级考试指南1.1考试简介剑桥商务英语证书（BEC）考试是由英国剑桥大学与国家教育考试中心合作举办，注重考生在商务环境中用英语进行交际的能力。

BEC考试并以其高度权威性和实用性成为一门全球化考试，并且也是我国众多外资企业衡量应聘者水平的标准。

BEC考试改革后，于2002年实行的新版BEC考试分为三个等级：BEC初级（BEC Preliminary）、BEC中级（BEC Vantage）和BEC高级（BEC Higher）。

BEC考试在中国每年举行两次，测试内容主要与商业相关，但并非纯粹的商业知识，而是工作环境下英语的交际运用能力。

BEC初级证书是为需在办公环境中使用商务英语的雇员而设计的。

1.2试题分析2002年改革后的BEC初级（BEC Preliminary）考试分笔试、口试两个阶段，由阅读、写作、听力和口语四部分组成。

阅读和写作时间总共为90分钟，听力为40分钟左右，口语为12分钟。

试卷结构如下所示：(1)阅读BEC初级（BEC Preliminary）阅读共分为七个部分，题型分类为：单选题、搭配题、图表对应题、判断题（对\错\未提及）、多项选择题、完形填空题和填写表格题。

共45个小题◆单选题该部分共5道小题，为三选一题型。

每小题所给材料为会出现在日常商务活动中的便条（note）、通知（notice）、留言（message）、时间表（timetable）、广告（advertisement）、传单（leaflet）等。

信息内容完整简洁，通常只有一两句话。

测试重点在于对材料意思的辨别和理解。

◆搭配题搭配题也共有5道小题，正文是以清单形式列出的A到H共8项内容，之后会有互不相关的5句话，一般描述了不同人的需求，要求考生根据每句话的描述找到与之相对应的选项。

需要注意的是由于有8个选项和5句话，因此会有3个多余选项。

该部分主要考查词汇和意义。

◆图表对应题该部分会给出一个图表（多柱状图和曲线图），图表横轴上标有A到H，或给出依次标为A到H的8个图表，之后会有5个解释图表信息的句子。

商务英语B卷答案

（每小题1分，共10分）
（1）effort(2) talk about(3) brief (4) act as
(5)look at (6) points of view (7) finally (8) questions
(9) go along (10)hear
27童年时直到现在，我一直住在这儿。
28我考取了速记资格，每分钟能打120个字。
29我希望能提高自己的技能，为公司做贡献。
30我的老板非常好，和我们相处融洽。
31I won a university scholarship four years on end .
32I’d like to know if there would be any chance to work abroadin the future .
5 pretend6Interrupting 7 clearly8 argue
9 polite10 lengthy11 misunderstood 12 hear
13 global14 car
三、in the correct order. (每小题1分，共18分)
1 g2 a3 e 4 b 5 d6 f7 h 8I9 j10 l
36 My basic monthly salary is around $ 2,000.
37 I look forward to meeting you soon .
38 Hold the line , please .I’m connecting you now .
39 The line’s engaged .
6 durable weight reasonable 7 container
五、Write down theabbreviations of the followingfull spellings.

商务英语期末试题及答案

商务英语期末试题及答案Introduction:Commercial English is a vital skill in today's globalized business world. This article presents a set of final exam questions and their corresponding answers related to the field of Business English. The format of the article will be divided into several sections, providing concise and organized information to enhance readability and comprehension. Without further ado, let us delve into the Business English final exam questions and answers.Section 1: Vocabulary1. Define the following terms:(a) Market segmentation: Market segmentation refers to the process of dividing a market into distinct groups of consumers who share similar characteristics, needs, or preferences. This enables businesses to tailor their marketing strategies to target specific consumer segments effectively.(b) Key performance indicators (KPIs): KPIs are measurable values that indicate the performance and progress of an organization towards its objectives. They help evaluate and track the success of various business activities and initiatives.(c) Supply chain management: Supply chain management involves the coordination and oversight of all activities, processes, and resources involved in the production, distribution, and delivery of goods and services from the initial sourcing of raw materials to the final consumption by customers.(d) Intellectual property (IP): Intellectual property refers to intangible creations of the mind, such as inventions, designs, literary works, and trademarks, that are legally protected against unauthorized use or reproduction.Section 2: Reading ComprehensionRead the following passage and answer the questions that follow:Passage:In today's competitive business landscape, effective communication plays a crucial role in building successful relationships with clients, suppliers, and colleagues. Communication skills encompass both verbal and non-verbal aspects.Questions:1. Why is effective communication important in the business world?Effective communication is essential in the business world as it facilitates the exchange of information, ideas, and instructions among individuals and teams. It helps build relationships, resolves conflicts, and boosts efficiency and productivity within organizations.2. What are some elements of effective communication?Some elements of effective communication include clarity, conciseness, active listening, non-verbal cues, and empathy. Clear and concise messages help ensure understanding, while active listening and non-verbal cues (such as body language and facial expressions) enhance comprehension and fosterrapport. Empathy allows individuals to understand and relate to the emotions and perspectives of others, facilitating effective communication.Section 3: GrammarIdentify and correct the errors in the following sentences:1. The company's success depend on its employees' dedication and hard work.Correction: The company's success depends on its employees' dedication and hard work.2. Each of the managers were asked to submit their reports by the end of the week.Correction: Each of the managers was asked to submit his or her report by the end of the week.3. We should avoid using jargons and acronyms that might confuse the clients.Correction: We should avoid using jargon and acronyms that might confuse the clients.Section 4: Business WritingCompose an email to a potential client, introducing your company and services, and inviting them to a meeting:Dear [Client's Name],I hope this email finds you well. My name is [Your Name], and I am a representative of [Your Company]. I recently came across your company's profile and was impressed by its industry reputation and achievements.At [Your Company], we specialize in providing comprehensive business solutions tailored to meet the unique needs and challenges of our clients. With a team of experienced professionals and a proven track record of success, we have helped numerous businesses optimize their operations and maximize their growth potential.I would like to take this opportunity to invite you and your team for a meeting where we can discuss how [Your Company] can support and contribute to the success of your organization. Our team is well-equipped to provide strategic insights, innovative solutions, and personalized guidance to address your specific goals and objectives.Please let me know if you would be available for a meeting at your earliest convenience. I would be more than happy to schedule a time that suits your busy schedule. I am confident that our partnership can yield mutually beneficial results.Thank you for considering [Your Company] as your trusted business partner. I look forward to the opportunity of meeting you in person and discussing our potential collaboration.Warm regards,[Your Name][Your Title/Position][Your Company]Conclusion:In conclusion, Business English is a vital skillset for professionals in today's interconnected and fast-paced business environment. This article provided a sample set of final exam questions and their corresponding answers to help enhance understanding and knowledge in the field of Business English. By mastering vocabulary, reading comprehension, grammar, and business writing, individuals can excel in effectively communicating and conducting business in the global marketplace.。

10级商务英语班期末语法B卷

10级商务英语班期末语法B卷包头轻工职业技术学院10级商英班《英语语法》期中试卷2010 — 2011 学年第一学期考试时间90分钟1. All the are made of , not plastic.A. glass, glassB. glasses, glassC. glass, glassD. glasses, glasses2. Before the class meeting began, the teacher asked ,Is here?A. anybody B .somebody C .everybody D. nobody 3. I think important to make good use of time in class.A. thatB. itC. thisD. its4. The scientist gave them advice on how to make the polluted river clean.A. anyB. someC. aD. an5. He was happy to see old friends whom he hadn’t met for years.A. littleB. a littleC. fewD. a few6. As they were fast asleep, of them heard the sound made by the thief.A. noneB. anyC. allD. both 7. There is a lot of food here, but we’ll need more.A. manyB. muchC. a fewD. any 8. How many pills are there in the bottle? .A. NoneB. NothingC. No oneD. No9. The swimming pool is full people who are fondswimmingA. with, ofB. of inC. with, atD. of, of 10.If you were ,I’m sure that you would make mistakes in the test.A. more careful, lessB. more carefully ,moreC. more careful ,fewerD. more carefully ,less 11.Must we turn on the heat to keep the room warm? No, you .We will leave soon.A. need’tB. can’tC.mustn’tD.shouldn’t12.As soon as she the report tomorrow ,she will hand it in at once.A. will finish writingB. finish to writeC. finishes writingD. write 13. They will see off.A. I, you and meB. you, Tom and IC. Tom, you and meD. you, Tom and me14. Seventy-five percent of the earth’s surface with water. A. is covered B. is covering C. cover D. covered 15. Not only you but also I able to help him out. A. are B. is C. were D. am16. Mayor as well as volunteer workers the newly-built stadium.A. is cleaningB. are cleaningC. cleanD. cleaning 17. in the city that I saw your friend yesterday. A. It is B. This is C. That is D. It was 18. Don’t blame him, ?A. shall weB. will youC. do youD. are you 19. This necklace is different from .A. thatB. the oneC. that oneD. it20 .No sooner had John jumped into the river I followed him.系（分院）专业级班姓名学号21. He met her___ the evening June 30.A. in, inB. On, ofC. in, ofD. on, on 22.The boy ____ great progress in the past few years.A. will makeB. madeC. has madeD. makes 23. The two great men wrote those letters in__.A. 1870'sB. 1879sC. the 1870'sD. the 1870 24. Dr. Jones ordered for the lab.A. two equipmentsB. two pieces of equipmentC. two pieces of equipmentsD. two equipment pieces 25. The question ____ by us soon.A. is going to discussB. will discussC. is going to be discussedD. has been discuss二.Complete each sentence with the correct form of the wordgiven (20 points) 26. I knew it was a difficult (decide) , but I decided to take a course in history. 27. Not all students (true) know what they are going tolearn when they take a course.28. The couple sent out wedding (invite) to family andfriends.29. This shows that they do not understand the (important) of the question.30.The writer’s sudden(die) was regretted in Britain. 31. The streets were very (noise) throughout the night. 32. Generally speaking, women are more (emotion) . 33.Pieces of the bride’s clothing were considered (luck) .34. It would be very (interest) to compare the two cultures.35. A rose usually (symbol) love in Western countries.三．Translation (20 points)36. Do you know (学校的新图书馆什么时候开放。

商务英语期末考试题及答案

商务英语期末考试题及答案一、选择题（每题2分，共20分）1. Which of the following is NOT a common business practice?A. Negotiating contractsB. Attending business meetingsC. Watching TV during work hoursD. Networking2. The term "due diligence" refers to:A. The process of making coffeeB. The process of thoroughly investigating a businessC. The process of paying billsD. The process of filing taxes3. What does "B2B" stand for in business?A. Business to BusinessB. Business to ConsumerC. Business to GovernmentD. Business to Environment4. In a business context, "ROI" stands for:A. Return on InvestmentB. Risk of InvestmentC. Rules of InvestmentD. Revenue of Investment5. What is the purpose of a SWOT analysis in business?A. To analyze the strengths and weaknesses of a companyB. To analyze the strengths and opportunities of a companyC. To analyze the weaknesses and threats of a companyD. All of the above6. The term "blue chip" is used to describe:A. A high-quality, stable companyB. A new, innovative companyC. A company that is struggling financiallyD. A company that is environmentally friendly7. What does "IPO" stand for?A. International Product OfferingB. Initial Public OfferingC. International Product OrderD. International Product Operation8. Which of the following is a form of non-verbal communication in business?A. EmailB. Body languageC. Phone callD. Memo9. The acronym "PEST" in business analysis stands for:A. Political, Economic, Social, and TechnologicalB. Product, Equipment, Service, and TechnologyC. Plan, Execute, Strategy, and TechnologyD. Performance, Evaluation, Strategy, and Tactics10. What is the primary goal of a marketing strategy?A. To increase market shareB. To decrease costsC. To reduce competitionD. To decrease the company's workforce答案：1. C2. B3. A4. A5. D6. A7. B8. B9. A 10. A二、填空题（每空1分，共10分）11. The process of exchanging goods or services for money is known as _________.(交易)12. A company's _________ is its most valuable asset.(品牌)13. The term "synergy" refers to the concept that the whole is greater than the sum of its parts, which is often used in _________.(商业合并)14. In business, a "prospect" is a potential _________.(客户)15. A "feasibility study" is conducted to determine the_________ of a project.(可行性)16. The acronym "R&D" stands for _________ and Development. (研究)17. A "balance sheet" is a financial statement that providesan overview of a company's _________.(财务状况)18. "E-commerce" refers to the buying and selling of goods or services using the _________.(互联网)19. "Outsourcing" is the practice of hiring another company to perform _________.(任务)20. The term "intellectual property" refers to creations of the mind, such as inventions, literary and artistic works, designs, and symbols, names, images, and _________.(品牌)答案：11. 交易 12. 品牌 13. 商业合并 14. 客户 15. 可行性 16. 研究17. 财务状况 18. 互联网 19. 任务 20. 品牌三、简答题（每题5分，共20分）21. Explain the concept of "branding" in business.品牌在商业中的概念是指通过名称、术语、标志、设计、符号或任何其他特征来区分一个公司的产品或服务。

剑桥英语预备级B册期末考试

剑预B册期末测试姓名＿＿英文名字___班级____成绩____一.听力：1.根据音标发音，选出读音不同的单词。

（8分）(1)______ A.hot B.cold C.body(2)______ A.face B.cake C.happy(3)______ A.this B.mouth C.bathroom(4)______ A.pet B.bread C.teacher(5)______A.rabbits B.parrots C.grapes(6)______ A.kite B.rice C.mirror(7)______ A.tall B.left C.leg(8)______ A.pear B.grass C.arm2.根据听到的内容，将下列句子补充完整。

（15分）（1）What can you ___?（2）I can see a big ____, a pen and two ____.（3）You and ___. He and ___.(4) What animals do you like? --I like ____. I like ___.(5) Do you like oranges? --- _____, I don’t.(6) Do you like pears? --- _____, I do.(7) This is small and that’s ______.二．选出正确的答案。

(10分)1.西红柿____ A.potato B.bean C.tomato2.冷的_____ A.hot B.cold C.long3.葡萄_____ A.grape B.egg C.pear4.短裙____ A.dress B.skirt C.shirt5.火车_____ A.train B.plane C.bike6.唱歌_____ A.dancing B.singing C.running7.浴室___ A.kitchen B.bathroom C.bedroom8.讲故事____ A.tell a story B.brush teeth C.watch TV9.伤心的____ A.happy B.little C.sad10.young____ A.高的 B.矮的 C.年轻的11.teeth____ A.牙齿 B.牙齿（复数） C.双脚12.trousers___ A.短裤 B.牛仔裤 C.长裤13.onion_____ A.洋葱 B.香肠 C.扁豆14.play hide-and-seek___A.踢足球B.玩捉迷藏C.吃早餐15.having supper____ A.吃早餐 B.吃晚餐 C.吃午餐16.on foot____ A.乘轮船 B.骑自行车 C.步行17.kitchen_____ A.卧室 B.餐厅 C.厨房18.climb the tree_____ A.爬树 B.洗澡 C.读书19.watermelon_____ A.椰子 B.西瓜 C.菠萝20.they_____ A.我们 B.你们 C.他们三．写出下列句子的汉语意思。

剑桥商务英语证书考试（BEC）真题汇编及详解（第4辑中级）-第2章-Test3~Test4【圣

剑桥商务英语证书考试（BEC）真题汇编及详解（第4辑中级）-第2章-Test3~Test4【圣Test 3READING 1 hourPART ONEQuestions 1-7●Look at the statements below and the article about pricing on the opposite page ●Which section (A, B, C or D) does each statement (1-7) refer to?●For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.●You will need to use some of these letters more than once.Example:0 the price depending on the product features chosen by the customer1 the failure of a company to set its prices appropriately2 a context that makes it difficult to increase prices3 the consequences of companies trying to conceal their approach to pricing4 the means by which a company ensured precision in the prices it offered5 the fact that companies can learn about the effects of a price reduction6the first sector to price products according to how much customers wereprepared to spend7 the widespread use of rough guidelines to determine pricesGetting the price rightA Chief executives need to pay more attention to pricing, according to RobertoLippi of the Apex Group, a consultancy that offers advice on pricing strategy.He accepts that low inflation figures in many industrialized countries makes raising prices tough, but argues that this should not necessarily deter companies. He gives the example of the airlines, which, with their minimum stay requirements and massive premiums for flexibility, led the way in sorting customers into categories, based on their willingness to pay.B The key to pricing is to avoid alienating customers. As Lippi points out, once abad price has been established, it can be very difficult to turn the situation around. He gives the example of a consumer goods company that went bankrupt largely because it did not price its digital cameras properly. In contrast, he cites the case of a Swiss drug company that introduced software for every sales representative's laptop, enabling them to provide consistent and accurate price quotes. To help staff with this innovation, the company also created a new post of director of pricing strategy.C Many of today's managers have the benefit of modern technology to help themwith pricing. Supermarket chains, for example, can easily track customers'elasticity'—how their buying habits change in response to a price rise or a discount. But although a company can now measure this sort of thing in a more sophisticated way, following basic rules is still the most common way of setting prices. Most bosses still worry more about their costs than the prices they charge; one recent survey found that they spend as little as 2% of their time on pricing.D One popular approach to pricing is illustrated by the car companies that chargeextra for product add-ons such as electric windows, instead of offering them as part of the standard price. Although many customers are prepared to pay extra, Lippi recommends that companies make sure that price differences reflect real differences in the product, either in quality or in the extra service on offer. The worst approach is to try to keep the pricing structure secret from customers.Nowadays, that is more likely to lead to lost contracts than large profits.【答案与解析】1. B 题⼲意为：“⼀个公司定价的失败。

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I.Multiple choices: 10%1.Which of the following refers to introducing oneself?A.Excuse me, is your name Marriot?B.Hello, I’m Mike Watson.C.I’d like to introduce Mr. Kwon.D.This is Peter speaking.2.“How do you do?” is a(n) _________.A.greetingB. introductionC. questionD. polite saying3. A suitable response to “Have a nice weekend” is________.A. That’s all right. ByeB. Thank you. You tooC. It is very kind of youD. See you on Sunday4. ____________ refers to a department.A. SecretaryB. ProductionC. AccountantD. Sales manager5. ___________, whose headquarters are in Seattle, is an American company.A. VOLVOB. SONYC. SAAD. Microsoft6.Which of the companies offers a service of catering?A. DentsuB. McDonald’sC. Club MedD. Lufthansa7. The ____________ department helps customers with different problems.A. after-salesB. personnelC. marketingD. R＆D8. Anna’s ________ lunch at the moment.A. atB. onC. forD. in9.If Tom tells you that he can’t stop thinking about work, what advice can you give him?A. You should stop working.B. Why not give up doing that?C. Why not take up a hobby?D. Don’t spend every evening with colleagues.10.Which of the following is not a simple way to help you fight stress?A. Talk to your friends about your problem instead of keeping it to yourself.B. Laugh more and not take everything so seriously.C. Drink coffee instead of drinking herbal teas.D. Try an activity holiday.II.Match the words to make phrases: 6%11. information ( ) A. people12. care for ( ) B. the factory13. financial ( ) C. room14. inspect ( ) D. vehicles15. motor ( ) E. technology16. conference ( ) F. servicesIII.Fill in the blanks with proper words: (9%)____17___ advertises and markets products. ___18____ deals with employees. ____19___ organizes payments. ____20___ develops new products. ____21___ sells the company’s products. ____22___ sends goods to customers. ____23___ buys goods for the company. ___24____ makes goods in the factory. ____25___ helps customers with problems.IV. Read the article and then give each paragraph a suitable title from the box.(12%)A. Don’t work lateB. Enjoy the open airC. Take care of your healthD. Have funE. Work near where you liveF. Leave the car at homeHow to lead a better life______________________(26)Get regular fresh air. Sunshine is cheering, rain refreshing.Best of all, fresh air gets you out of the office. Most offices are unhealthy.______________________(27)Get out of your car and onto public transport. You will reduce noise, get fitter and have more time to read, think and look.A. Don’t’work late B. Enjoy the open air C. Take care of your health更多精品文档______________________(28)Don’ travel long distances to work. Find a job near home. Move out of the city.______________________(29)Go home from work earlier. Long hours don’t make you more efficient. If there is too muchwork for you to do, say so.______________________(30)Learn to enjoy your self. Relax, play sport or music, take up a hobby. Please youselfmore----make/find time to do it.______________________(31)Exercise regular, eat sensibly, don’t smoke or drink alcohol, and cut down on caffeine drinks. Try water or herbal teas.V. Read the article and fill in the blanks with the words in the box(18%)A.Arrange accommodationB.choiceC.facilitiesrmation E .leisure F. located in G.on businessH.services I.suitableMy boss, is going to Kuala Lumpur[ 32 ]. I’ll[ 33 ] for her. First, I’ll read some [ 34 ]about hotels in Kuala Lumpur, and find out which one is most[ 35 ]for her to stay in.I think a hotel good for business people should be [ 36 ]the business district ofthe city efficient with good business [ 37 ] pleasant with extensive[ 38 ]facilities comfortable with warm [ 39 ]But sometimes it`s hard todecide which one is the best [ 40 ]. Do you have any idea?VI . Translate the following according to the Chinese(8%)Can you [ 41 ] a hotel?可以推荐一家饭店么？what’s the hotel[ 42 ]?这饭店是什么样的？[ 43 ]are usually from 9 am. To 6 pm/ 办公时间通常从早上9点到下午6点.There are many simple thins you can do to help[ 44 ]你可以做许多简单的事情战胜压力.[ 45 ]that big hotel？那个大饭店如何？Laugh more and d on’t[ 46 ]多开怀大笑,而不要诸事过于认真.Is the hotel [ 47 ]for business？饭店是否装备了商务设施？Does the hotel [ 48 ]in business travelers？饭店是专门接待商务旅行人员吗？VII. (Questions 49-54 17%)? Look at the article below about logos of companies and the questions on the opposite page;? Each question has three suggested answers or ways of finishing the sentence. A, B, and C.? Mark one letter A, B, or C on your answer sheet, for the" answer you choose.What's in a Logo?What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.There are now many products and services on the market, which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish更多精品文档itself from its competitors by having a strong company image, which is immediately recognizable.Logos are part of this image. They are symbols that often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies. have, therefore, to make sure that their logos will not be misunderstood or misstate greted in different countries. The logos of large international companies are instantly recognizable throughout the world. One of the most famous logos is that of Coca Cola. The design of the words "Coca Cola" has not changed since 1886, although the surrounding design has been changed from time to time.Many companies have, over the years, renewed their logo to fit in with contemporary; design and to present more powerful images. Company logos can be emotive-and-can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; the steeringwheel in the Mercedes logo, for example, and the aeroplane tail of Alitalia.Logos are used on letterheads, packaging and brochures as well as on the product itself.They may also appear in newspapers or on television as part of an advertising campaign.Companies need to have a strong corporate identity. The logo helps to promote this image and to fix it in the minds of the consumers. Logos, therefore, need to be original and to have impact and style.49. What attracts customers?A. The quality of a product does, but audio frequency contributes a great deal.B. The quality of a product does, but visual images play an important role as well.C. The quality of a product does? but the atmosphere of a company is also vital.50. It is vital for a company to distinguish itself from its competitors byA. restructuring its organization and assets.B. creating a very complicated network of sales.C. having a strong company image.51. Logos are part of this image and they're symbols that oftenA. include a name or initials to identify a company.更多精品文档B. represent the president of the company.C. manifest that the company is the best one in the industry.52. International companies have to make sure that their logosA. can show the customers that their products are incomparable.B. will not be misinterpreted in different countries.C. are very-popular in overseas markets.53. Since which year has the design of the words "Coca Cola" not changed?A. Since 1926.B. Since 1896.C. Since 1886.54. The logo helps to promote the company's image of a strong corporate identity andA. to fix it in the minds of the consumers.B. to enhance the enterprise culture.C. to maintain high stock level of the company.更多精品文档。