MBA必修课《管理沟通》英文版课件chapter1

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Chapter 12 completing formal business reports and proposals
Chapter 13 planning, writing, and completing oral presentations
Part V writing employment messages and interviewing for jobs
Communication is effective only when the message is understood and when it stimulates action or encourages a receiver to think in new ways.
Only through effective communication can you anticipate problems, make decisions, coordinate work flow, supervise others, develop relationships, and promote products and services.
Communication challenges in
Today’s workplace
The use of technology showcases your communication skills and intensifies the need to communicate effectively.
MBA必修课《管理沟通 》英文版课件chapter1
2020年5月25日星期一
Part I understanding the foundations of business communication
Chapter 1 achieving success through effective business communication
Upward flow: executives depend on lower-level employees to furnish them with accurate, timely reports on problems, emerging trends, opportunities for improvement, grievances, and performances.
Chapter 2 communicating in teams and mastering listening, nonverbal communication, and business etiquette skills
Chapter 3 communicating interculturally
To minimize the impact of any crisis, expert communicators advise managers to communicate honestly, openly, and often.
Communicating externally
In the course of your daily activities, you unconsciously absorb bits and pieces of information that add to the collective knowledge of your company.
Chapter 14 writing resumes and application letters
Chapter 15 interviewing for employment and following up
Chapter 1 achieving success through effective business communication
Part IV preparing reports and oral presentations
Chapter 10 planning business reports and proposals
Chapter 11 writing business reports and proposals
Βιβλιοθήκη Baidu Characteristics of effective business messages
Provide practical information: Give facts rather than impressions Clarify and condense information State precise responsibilities Persuade others and offer recommendations
differentiate between an ethical dilemma and ethical lapse
Communication, business, and you
Communication is the process of sending and receiving messages.
International communication helps employees do their jobs, develop a clear sense of the organization’s mission, and identify and react quickly to potential problems.
Communicating externally
The external communication network links the organization with the outside world of customers, suppliers, competitors, and investors.
Communication in organizational
settings
Horizontal flow helps employees share information and coordinate tasks, and it is especially useful for solving complex and difficult problems.
Communication in organizational settings
The formal flow of information follows the official chain of command.
Downward flow: organizational decisions are usually made at the top and then flow down to the people who will carry them out.
Part III writing letters, memos, e-mail, and other brief messages
Chapter 7 writing routine messages Chapter 8 writing bad-news messages Chapter 9 writing persuasive message
Learning objectives: (1) Explain what effective communication is and highlight five
characteristics of effective business messages (2) Discuss three developments in the workplace that are
intensifying the need to communicate effectively (3) Describe how organizations share information internally and
externally (4) List eight ways the internet facilitates business communication (5) Define the six phases of the communication process (6) Identify and briefly discuss five types of communication barriers (7) Discuss four guidelines for overcoming communication barriers (8) Explain the attributes of ethical communication, and
The increases in international business dealings and in the diversity of the workplace create communication challenges.
Today’s employees must communicate with people who speak English as a second language.
When working in teams, you should be able to clarify, confirm, give feedback, explore ideas, and credit others.
Communication in organizational
settings
Messages such as statements to the press, letters to investors, advertisements, price increase announcements, and litigation updates require special care because of their delicate nature.
Communicating externally
Part II applying the three-step writing process
Chapter 4 planning business message Chapter 5 writing business messages Chapter 6 completing business messages
To succeed, organizations must share information with people both inside and outside the company.
Internal communication refers to the exchange of information and ideas in an organization.
The informal communication network carries information along the organization’s unofficial lines of activity and power.
The grapevine is an important source of information in most organizations.
Outsiders may form an impression of your organization on the basis of the subtle, unconscious clues you transmit through your tone of voice, facial expression, and general appearance.
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