英语商业案例分析写作
商务英语写作经典案例详解
Part Two业务信函Chapter 1 资信调查函1. Consulting Letter 咨询函写作案例详解Dear Sir or Madam,The under-mentioned firm has recently asked if they could represent us in the marketing of our products in the United States as our sole agent:Delta Company, Ltd1258 Huston AvenueNew York,NY10051It will be greatly appreciated if you could provide us some information about the financial and business standing of the above firm. Any information you give will be treated in strict confidence.Look forward to your early reply.Sincerely yours,Thomas2. Survey the New Opener from the Bark 向银行查询新客户资信情况写作案例详解Dear Sir or Madam,We have received an order for US＄80,000 worth of goods from Delta Co.Ltd,1258 Huston Avenue, New York, , who has given your bank for reference. Could you please tell us if they are good for this amount? Are they trustworthy and reliable? We shall be most grateful for any information you give.Any advice you give us will be kept strictly confidential. We are also pleased to perform a similar service for you should the opportunity come.A stamped and addressed envelope has been included for your reply. Thank you in advance. Sincerely yours,Thomas3. 向客户查询信用及经营情况 Inquiring New Customer’s Credit Information from Customers 写作案例详解Dear Mr. Smith:We have received an important order from Delta Co.Ltd,1258 Huston Avenue, New York, , who has given us your name for reference. We would be much obliged if you could give us some information concerning their business status.Any information you give will be highly appreciated and kept in strict confidence. We shall be pleased to do the same if you should need our services at this end.Yours SincerelyThomas4. 带附表的资信调查函 Credit Survey Letter with Attachment写作案例详解Dear Sir or Madam,We have received a sudden order from the Delta Company,Ltd,1258 Huston Avenue,New York,NY 10051,who gives us your name as a reference. We shall appreciate it if you will spend a couple of minutes informing us of your own experiences with the firm by answering the attached questionnaire and returning it to us in the enclosed envelope.Any information you may give us will be treated as strictly confidential.Thank you for your help.Very truly yours,Thomas(Attached Questionnaire)(1) How long have you been in business relations with the firm?year(s) month(s)(2) What credit limit have you placed on their account?USD(3) How promptly are terms met? (choose one of the following)Very promptly Fairly promptly Slowly(4) What amount is currently outstanding?USD5. 资信调查有利回函 Favorable Letter of Credit Information写作案例详解Dear Thomas,In reply to your inquiry of March 16th,the firm you inquired about enjoys the fullest respect and unquestionable confidence in the business world.They have always provided in-time delivery, moderate prices and superior quality. I am sure that if you open an account with them, you will find them most straightforward people. Personally, I should have no hesitation in according them a credit of US dollars. However, this is without obligation on my part.Hope this will help you in making a decision.Sincerely yours,6. 资信调查不利回函 Unfavorable Letter of Credit Information写作案例详解Dear Thomas,We have received your letter of August 8th,concerning the credit standing of Delta in New York. In the past three years, the company has experienced a serious difficulty in finance and delayed in executing their normal payment. It seems to us that the company’s difficulties are due to bad management and in particular to overtrading.Therefore, we would advise you to pay most careful attention to any business relations with them. However, this is our personal opinion and we wish you would make further inquiries on your part.Yours sincerely7. 表明无法提供确切意见而致歉写作案例详解Dear Thomas,We regret our inability to let you know any information concerning the firm in question in your letter of June 6.It is true that we had business with them several years ago,but the amount of business was not so large as to supply any responsible opinion on its business capability and credit standing. Please make further status inquiries from other inquiry agencies.Truly yours8. 请求老客户作为资信证人 Asking for Credit Information from Old Customers写作案例详解Dear Charlie，Thank you for your letter of August 2,telling us that the equipment you bought from us is running well.As you know,in our line of business,clients always shop around and look for references before they order. Would you please use your experience with us as a reference when our future clients call you?Thank you for your kind words in advance.Look forward to our future cooperation.Best,9. 要求对方提供资信资料 Asking for Credit Information写作案例详解Dear Mr.Bean,Thanks for your order and inquiry on August 1st. Our company has been dealing with electronic equipment for over 20 years. We are confident in offering what you need and providing you the best service.Since it is the first time we contact,we would be highly appreciated if you could supply either the usual trade references,or the name of a bank to which we may refer. We are also glad to provide you the same if needed.We sincerely hope this will be the beginning of a long and pleasant business cooperation. We shall do our best to make it so.Sincerely yours,Thomas10. 同意资信要求 Accepting the Consulting Requirement写作案例详解Dear ThomasThanks for your reply of August 2nd.Concerning your request,we refer you to Falcon Machine Tools Co.,Ltd.,Shanghai and The Chase Bank of New York,who will be pleased to give you the information about our financial standing and creditability of business.If there is any other information we can provide,we would be happy to do so.Sincerely yours,Chapter 2前期准备1. Business Survey业务调查写作案例详解Dear Sirs,We have learned from Smith and Company of Birmingham that you manufacture a range ofhigh-fashion handbags in a variety of leathers.We operate a quality retail business and although our sales volume is not large,we obtain high prices for our goods.Would you please send me a copy of your handbag catalogue with details of your prices and payment terms?We would find it most helpful if you could also supply samples of the various skins from which the handbags are made.Yours faithfully,2. Credit Information Letter咨询信写作案例详解Dear Mr.Jones:We understand from your information posted on that you are in the market for textiles.We would like to take this opportunity to introduce our company and products,with the hope that we may work with Bright Ideas Imports in the future.We are a joint venture specializing in the manufacture and export of textiles.We have enclosed our catalog,which introduces our company in detail and covers the main products we supply at present.You may also visit our online company introduction at which includes our latest product line.Should any of these items be of interest to you,please let us know.We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquiries soon.Sincerely,John Roberts3. Wishes for Relation Establishment表达建立业务关系的意愿写作案例详解Dear Thomas Murphy:Thank your for your letter of the 16th of this month.We shall be glad to enter into business relations with your company. In compliance with your request, we are sending you,under separate cover,our latest catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order,please telex or fax us.Yours sincerely,4． Accepting and Declining Business Relation Establishment接受/拒绝建立业务关系写作案例详解Dear Mr.Sutherland,We were very pleased to receive your letter of March 26 placing a large order with us. Before we can send the goods,we must ask you for the usual references,one from your bank and one from another firm from whom you have bought goods.We would be glad if you would let us have the names and addresses as soon as possible so that we may write to them.These references will,of course,be treated as private and confidential.We look forward to hearing from you again soon.Yours sincerelyJoe WilsonChapter 3建立商务关系1. Establishment of Business Relation建立商务关系写作案例详解Dear Sirs,A few days ago we had the opportunity to see a display of your products at the Chengdu International Trade Centre，and we were most impressed with their quality and low prices． We should like to offer you our services as a trading firm，and would mention that we have excellent connections in the trade and are fully experienced with the import business for this type of product．In addition，we operate our own advertising agency，and we can use the latest marketing procedures quite efficently．You can be sure of increasing your turnover considerably if you would allow us to promote sales of your products throughout China．We look forward to hearing from you．Sincerely yours，Liyun Liu2. Resume Relation with Old Customers与过去有贸易往来的公司恢复联系写作案例详解Dear Thomas Moore:We understand from our trade contacts that your company has reestablished itself in Beirut and is once again trading successfully in your region.We would like to extend our congratulations and offer our very best wishes for your continued success.Before the war in Lebanon,our companies were involved in a large volume of trade in our textiles.We see from our records that you were among our best long-term customers.We very much hope that we can resume our mutually beneficial relationship now that peace has returned to Lebanon.Since we last traded,our lines have changed beyond recognition.While they reflect current European taste in fabrics,some of our designs are specifically targeted at the Middle Eastern market.As an initial step,I enclose our illustrated catalogue for your perusal.Should you wish to receive samples for closer inspection,we will be very happy to forward them.We look forward to hearing from you. Yours sincerely,David Parker3. Seek for Business Partners寻求合作伙伴写作案例详解Dear Sirs,Shanghai’s rapidly developing manufacturer of Electric Home Products,“Shun Fa”offers you an ideal business opportunity.Years of research and development have earned our company a foremost position in electrical engineering in the East of China.A vast number of applicable patents have helped stimulate our development program over the past several years.Our main lines of products include:TV,portable computer,MP3,MP4,car radio,car stereo,medical instruments,electronic industrial instruments,etc.For information concerning our financial position,credit standing and tradereputations,please refer to the Bank of China,which we have engaged a business relationship with for several years.We are a medium-sized company but we are growing fast and we would like you to be a fort of our future!Shun Fa Electric Co.,Ltd.22 Zhong Yuan Road,Shanghai,ChinaWang HuiGeneral Manager4. Contact Letters between Importers and Exporters进口商与出口商/出口商与进口商的联络信写作案例详解Dear Sirs,Your firm has been recommended to us by John Morris&Co.,with whom we have done business for many years.We specialize in the exportation of Chinese chemicals and pharmaceuticals,which have enjoyed great popularity in world market.We enclose a copy of our catalogue for your reference and hope that you would contact us if any item is interesting to you.We hope you will give us an early reply.Yours faithfully,John EdisonChapter 4业务接触1. Asking for /Sending Samples or information索取/寄送样品或资料写作案例详解Gentleman:We are glad to note from your letter of the 1st March that you,as exporters of Chinese Cotton Piece Goods,are willing to establish direct business relations with us.This happens to coincide with our desire.At present,we are interested in Printing Shirting and shall be pleased if you will kindly send us by airmail catalogues,sample books,and all necessary information regarding Printed Shirting,so as to acquaint us with the material and workmanship of your supplies.Should your price be found competitive and delivery date acceptable,we intend to place a large order with you.Your early reply will be highly appreciated.Yours faithfully,David Parker2. Acting as Agents担任代理(请求，同意和拒绝)写作案例详解Dear Sirs,Thank you for your letter of 12 April proposing a sole agency for our office machines.Having examined our long and mutually beneficial collaboration,we would be very pleased to entrust you with the sole agency for Bahrain.From our records,we are pleased to note that you have two service engineers who took training courses at our Milan factory.The sole agency will naturally be contingent on your maintainingqualified after sales staff.We have drawn up a draft agreement that is enclosed.Please examine the detailed terms and conditions and let us know whether they meet with your approval.On a personal note,I must say that I am delighted that we are probably going to strengthen our relationship.I have very pleasant memories of my last visit to Bahrain when you entertained me so delightfully.I look forward to reciprocating on your next visit to Milan.Sincerely yours,(Signature)3. Requiring/ Agreeing Trial Sales要求/同意试销写作案例详解Dear Sirs,Some of our customers have recently expressed interest in your“Golden Deer”bicycles and enquired about their quality.Provided quality and price are satisfactory there are prospects of good sales here,but before placing an order we should be pleased if you would send us,on fourteen days' approval,a selection of men’s,women’s and children’s bicycles.Any of the items unsold at the end of the period,and which we decide not to keep as stock,would be returned at our expense.Yours faithfully,(signature)Chapter 5价格谈判1. Buyer’s Inquiry买方询盘写作案例详解Dear Sir or MadamWe learned from our common business partner JIAFU Ltd.that your company is one the major exporters of cashmere products in Australia.We are a leading dealer in high-quality textiles in mainland China and are very much interested in importing your goods especially men’s cashmere sweater.We would appreciate your sending us catalogues,sample books or even samples if possible.Please give us detailed information on CIF Dalian Prices,terms of payment and discount you would allow on purchases of quantities of no less than 10,000 pieces.We hope this will be a good start for a long and profitable business relation.Sincerely yours,Mr.Jim Li2. Seller’s Offer买方发盘写作案例详解Dear Mr.Li,We welcome your inquiry dated June 16th and thank you for your interest in our men’s cashmere sweater.In accordance with the instruction given in your last letter,we hereby enclose our illustrated catalogue and price list giving the details you asked for.Also by separate post,we are sending you some samples.We are confident that you would be satisfied with the design and quality. In reply to your inquiry,we take pleasure in making you an offer as follows,provided yourreply reaches us with 10 days from today:Commodity:Men’s Cashmere SweaterQuantity:10,000 piecesPrice:US＄ 20 net per piece CIF DalianShipment:July 2008Payment:irrevocable L/C at sightOn considering the fact that this is our first transaction and the volume you ordered is not small,we would allow you a discount of 5%.We are expecting your early order.Yours faithfully,Ms Judy Jordan3. Buyer’s Counter Offer买方还盘写作案例详解Dear Ms Judy Jordan,We are in receipt of both your offer of June 19 and the catalogue and samples.While appreciating the special design and good quality of your products,we find your price is rather too high for Chinese market.We have to point out that Japan-made men’s cashmere sweater of this quality are available in our market,all of them are at prices about 15% below yours. Such being the case,we have to ask you to consider if you can make reduction in your price,say 15%.As we are ready to purchase many other cashmere products later this year,you may think it worth while to make a concession for a potential big client.We are anticipating your early reply.Sincerely yours,Mr.Jim Li4. Accepting the Offer接受发盘写作案例详解Dear Ms Judy Jordan,Thank you very much for your quotation for your men’s cashmere sweater along with the catalogue and samples.We found both the design and quality of your products meet our requirement and the prices you quoted are satisfactory.We also note that you will allow us a discount of 5% on an order of no less than 10,000 pieces.We therefore take pleasure of placing you the order as follows,which we commend to your immediate and best attention:Quantity Specification Catalogue No Prices10,000 pieces men’s cashmere sweaters XL M10 US＄ 20 eachPlease note that as these goods are urgently required in our market,we should be obliged if you could dispatch the goods as soon as possible.If this first order proves satisfactory,we shall be happy to place further orders with you.Sincerely yours,Mr.Jim Li5. Declining the Offer拒绝发盘写作案例详解Dear Ms Judy Jordan,We acknowledge receipt of both your offer dated June 19 and the mailed catalogue and samples. In reply,we regret to inform you that our clients find your price much too rmation indicates that the said articles of similar quality made in other countries have been sold here at a level about 20% lower than that of yours.We do not deny that the design of your products is slightly better,but the difference in price should in no case be so big.Therefore,we have to order these articles from other companies if you are not able to reduce your price to US＄ 15 each piece.Hope to have better opportunities to cooperate with your company.Sincerely yours,Mr.Jim Li6. Accepting the Counter Offer接受还盘写作案例详解Dear Mr.Jim Li,We want to say how pleased we were to receive your counter offer of June 23.Please note that it was in view of our long term business relationship that we made you such a favorable offer. We confirm supply of 10,000 pieces of men’s cashmere sweaters at the prices stated in your letter and will allow a 5% special discount on your order of 10,000 pieces or above.Our Sales Confirmation No.AB2C in two originals were airmailed to you.Please sign and return one copy of them for our file.It is understood that a letter of credit in our favor covering the said articles should be opened immediately.You may rest assured that we will effect shipment without delay on receipt of your letter of credit.We appreciate your cooperation and look forward to receiving from you further orders. Sincerely yours,Ms Judy Jordan7. Declining the Counter Offer拒绝还盘写作案例详解Dear Mr.Jim Li,Thank you very much for your letter dated June 23 and your appreciation of our products.Much as we would like to cooperate with you in expanding sales,we are regretful that we just cannot see our way clear to entertain your counter offer.Our cost of raw materials has risen sharply in the past three months,and it is impossible for us to reduce the price by 20% as you requested.Ours is the best price if you take the design and quality into consideration.As a matter of fact,we have received many orders from various sources including other Chinese customers at our level.If you see any chance to do better,please let us know.On account of a limited supply available at present,we would ask you to act quickly.We assure you that any further enquiries from you will receive our prompt attention.Sincerely yours,Ms Judy JordanChapter 6价格变动1. Discount折价优惠写作案例详解Dear Sirs，Thank you for your letter of April 18,2008.We now have great pleasure in sending you a copy of our pattern-book and a comprehensive export price-list.As you will be able to see from our sample-book,all the leather gloves we manufacture for export are of very high quality and are suitable for your purposes.We reduced costs by 5%.The prices quoted are very competitive.We feel sure that you will find that they compare very favorably with those quoted by other suppliers elsewhere in the world.We expect payment by L/C payable within 90 days of sight and will allow you a cash discount of 10% if you are able to make payment within 1 month of invoice date.We will be able to ship any order you place with us within 30 days of your firm order.We now look forward to hearing from you.Yours faithfully,J.Kistemaker,Manager2. Advice of Price Increase涨价通知写作案例详解Dear Mr.Smith，Thank you for your letter of October 10 for business copiers.We are now sending you our price-list and catalog of the newest types that are under production and we can supply at once from stock.We want to notice you that prices of copier parts and components have gone up steadily since the second half of the year.Though we have tried hard to keep our quotations down,we are afraid the margin for keeping on going like this will not long.Therefore,we suggest that you will let us have your order before further rises in costs,which will lead to a raise in prices very soon unavoidably.Sincerely yours,Cc:President King3. Sample for Price List价目表范例写作案例详解Company Shenzhen QuananTextile Co.,LTDDetailed Address No.187 Nanshan Street,ShenzhenPost Code 5180000ContactZhang XinJob title General ManagerTelephone No. 1Fax No. 0Mobile No.E-mail AddressReference No. 056Date In March,2008Place of origin ChinaArticle No K42Price ＄ 10 per set FOB Shenzhen FOBPort ShenzhenPayment Terms By irrevocable L/C,100%invoice valueMinimum Order Quantity 1000 setsSize 50cm×80cmSupply Ability: 100000 Piece/Pieces per MonthPackageIn woden casesBrand Name “Hua Sheng”table-clothTime of shipment In April,2008Shipping specifications Showing net and gross weights and dimensions of each package Chapter 7样品的订取与发送1. Order Sample订单样本写作案例详解Dear Mr.Randall,Subject: Order for 10,000 Pairs of Sheep Leather GlovesPlease dispatch to us 10,000 pairs of sheep leather gloves as per the terms started in your offer of March 29.Would you please take special care of the quality and the package of this order? The leather should be of the same quality as that used in the sample.We hope that you can pack each pair in an airtight polythene bag,a dozen pairs of gloves in a box and then 20 boxes to a strong seaworthy wooden case.We will order more if the first order with you proves to be satisfactory. We are enclosing our Purchase Confirmation No.2006-399 in duplicate for your signature.Please sign and return one copy for our file.Upon receipt of your confirmation,an L/C will be issued.Sincerely,Li MingImport Director2. Order Letter订购函写作案例详解Please send to the following items to be shipped by way express,and bill us.The order is contingent on receiving the terms of 2%-30 days:1 doz.linen handkerchiefs:＄ 2.40 4 pair tan pigskin gloves:＄ 12.00 2 doz.Assorted Orlon sport shirts:＄ 72.00 5 pair assorted cotton socks:＄ 2.00TOTAL:%88.40.3. Asking for/ Sending/ Declining Sending Samples索取/同意送付/拒绝送付样品Sample 1写作案例详解We are going to produce a trial piece of all wool suiting according to your sample cutting and written instructions.The sample piece is expected to be accomplished and sent to you by the end of next month.Sample 2写作案例详解As the quality of your woolen sample is not in the range of our current exports,we are prepared to arrange a special production.By our experience,slight changes in its composition arenecessary and will only make the goods superior in quality.We shall then show you the trial sample and see if it can be accepted as a quality standard for bulk shipment.Chapter 8订货1. Accepting the Order接受订单Sample 1写作案例详解Dear SirsWe want to say how pleased we were to receive your order of 15 April for Ladies' and Children’s Shoes.We confirm supply of 1,000 pairs of the shoes at the prices stated in your order No.888 and will allow a 5% special discount on your order worth ＄5,000 or above.Our Sales Confirmation No.BC510 in two originals were airmailed to you.Please sign and return on copy of them for our file.It is understood that a letter of credit in our favor covering the said shoes should be opened immediately.We wish to point out that stipulations in the relative L/C must strictly conform to the stated in our Sales Confirmation so as to avoid subsequent amendments.You may rest assured that we will effect shipment without delay on receipt of your letter of credit.We appreciate your cooperation and look forward to receiving from you further orders. Yours truly,Sample 2写作案例详解Dear Mr.Green:I really appreciate your order for 200 Gem-Con Plastique motorcycle tanks.These will be shipped at once.Thanks,too,for the check!Beginning in June,we’re offering a special discount on the Gem-Con line.In addition to the trade discount of 33.3 percent,we’re giving an extra discount of 5%. A lot of our customers are switching to the Plastique tank as a replacement for original metal equipment.They report hearty endorsements from participants in motorcross competition— that the tanks are very lightweight,but extremely tough.We predict you’ll have a similar endorsement!2． Declining the Order 拒绝订单写作案例详解Thank you for your letter of 20th May concerning your special request.From time to time,we do run special jobs,changing materials and colors for one particular order.But we have to consider many factors before we can accept the order.I have spoken to our production manager,and she has done the costing.I am sorry to report that even if we did the job for you at cost,it would come out well above the price you are willing to pay.I am checking with other manufacturers in the area who are working with the materials you want.They may be able to give you the quality you desire at a fair price.I will get back to you in a few days.We appreciate your business and I am glad you asked us about this job.The next time you have a special need,please ask again.We will try our best to do the job for you.If we cannot,we will attempt to find the best company that can.Sample 2写作案例详解Dear Sirs,Thank you for your order No.458 for tin plate sheets which we received today.We regret that,owing to a shortage of stocks we are unable to fill your order.Moreover,our manufacturers can not undertake to entertain your order for future delivery owing to the uncertain availability of raw materials.We will,however,contact you by telex once supply improves.In the meantime,please feel free to send us your specific enquires for other types of metal sheets.You can be assured of our best attention at all times.Yours faithfullyBrowExport Manager3. Pressing for Order催促下订单写作案例详解Dear Peter,Per conversation by phone few days ago,we know your visiting schedule for inspecting crust leather of“big world”.We’ve already checked this leather,couldn’t find loose grain problem as well as softness having been improved than before.We assure that we can finish and deliver this order according to the prescribed time.We hope that you will come to our company ASAP and appreciate very much your kindly corporation. Best regards.WilliamSample 2写作案例详解We understand that you are the agent for the White Tiger ties.We enclose our order for 1,000 dozens of the White Tiger ties.Please note that we need these goods rather urgently as Christmas is drawing near.If you could supply goods timely for seasons,we would make repeated orders,provided prices are reasonable.Payment for the enclosed order will be made on a draft at sight under our letter of credit opened in your favor on receipt of your confirmation that the goods are sent out,and can be delivered before December 1,2000.4. Confirming the order确认订单写作案例详解Mr.Grover Douglass，289 Kont BoulevardAugusta,SC,SC 28197Dear Mr.Douglass:Thank you for your June 4 order.Everything except the kitchen furniture is already on its way to your home. So that you may begin enjoying your new chairs and table immediately,would you please let me know whether you would like Set 400,which comes with an oval table,or Set 400-A,which comes with a rectangular table.In all other respects,the two sets are the same. It is a pleasure to have this opportunity to be at your service.We look forward to meeting your future needs for high-quality home and garden furniture.。
跨文化交际案例分析万能模板英语
跨文化交际案例分析万能模板英语引言跨文化交际是指在不同文化背景下的人们进行交流与沟通。
由于不同国家和地区的历史、地理、宗教、价值观念等方面的特点差异，跨文化交际中可能会出现一系列的问题和挑战。
本文将通过分析一个跨文化交际案例来展示一个万能模板，帮助人们更好地理解和应对跨文化交际中的挑战。
案例背景在这个案例中，我们将探讨一位英国商人在中国进行商务洽谈的经历。
该商人名叫约翰，他代表一家英国公司前往中国与一家当地公司进行合作洽谈。
双方在商务洽谈的过程中遇到了许多跨文化交际的问题，这不仅对双方的商务合作产生了不良影响，也给他们个人之间的关系带来了一定的困扰。
案例分析问题一：语言障碍约翰在中国的商务洽谈中遇到了语言障碍。
他虽然会一些基础的中文，但在专业术语和商务用语方面仍感到困惑。
当约翰试图用英文与中国合作方进行交流时，他发现对方的英文水平并不理想，而在这个重要的商务场合，使用自己的母语并不合适。
这种语言障碍给双方的沟通造成了困难。
解决方案一：雇佣翻译或认可的语言中介为了解决语言障碍问题，约翰可以雇佣一位翻译或是寻找一位可以提供专业翻译服务的中介机构。
这样可以确保双方沟通的顺畅性和准确性。
同时，约翰也可以考虑提前准备一些常用商务用语的翻译，以备需要时参考和使用。
问题二：文化差异文化差异是跨文化交际中常见的问题之一。
在这个案例中，约翰和他的中国合作方在价值观念、商务礼仪等方面存在着一定的差异。
在一次商务会议中，约翰发现中国合作方会不断地打断他的发言并提出质疑。
这让约翰感到被不尊重和不重视。
解决方案二：了解对方文化为了更好地应对文化差异带来的挑战，约翰可以提前了解中国的商务文化和交际礼仪。
他可以阅读相关的书籍或咨询专业人士来获取更多的信息。
同时，在商务会议中，他也可以适当地调整自己的表达方式，尽量避免给对方造成不适。
问题三：时间观念中国和英国在时间观念方面存在差异。
在这个案例中，约翰和他的中国合作方在商务洽谈的时间上产生了矛盾。
商务英语写作案例参考
商务英语写作案例参考商务英语写作案例参考范文（精选11篇）写好商务英语写作不是一件简单的事，除了要有好的英语基础，还需要知道商务英语写作需要到哪一些格式，这个时候就需要用到范文，店铺在这里为大家寻找到了商务英语写作案例参考，希望你看完之后可以写出好的商务英语作文!商务英语写作案例参考篇1Dear Sirs,This is to introduce ourselves as one of the biggest down apparel product companies from China. Our company—Jiangsu Bosideng International Holdings Limited .—was established in 1994,locating in the Bosideng Industrial Park, Guli Town Changshu, Jiangsu Province, China. From 1994,we have been specialized in producting down apparel.Bosideng International Holdings Limited has 8344 retail outlets selling down apparel under its six core brands including "Bosideng","Snow Flying","Bingjie","Slim"and"Shuangyu".Through these brands,the Company offers a wide range of down apparel products targeting various consumer segments to strengthen and expand its leading position in China down apparel industry.To further optimize its product mix and increase profitability,the Company has adopted a "non-seasonal product"development strategy. The Company will continue to seek opportunities to merge and acquire non-down apparel brands with high development potential and good reputation in order to further increase the proportion of non-down apparel business in total sales.With decades of experience of trading with both domesticand international companies,we have been enjoying high reputation in the world market, both for our good credit and our high product quality.Surely,we also have quality assurance and quality control,which greatly protect the benefits of the customer.We look forward to your positive reply.Yours faithfully.商务英语写作案例参考篇2Dear Mr.DowneI am pleased to be able to invite you to the Launch of English Tomorrow, the exciting new multi-level CD-ROM program for business English learners. English Tomorrow is published by Talk International in cooperation with Bookers Publishers.The official launch will take place at 3 pm on 25th July at The Royal Bell Hotel, South Harford, Somerset.During the afternoon there will be an opportunity for you to try out the material. Moreover, the designers-Mark Brightman and Sally Waters, and representatives of Bookers Publishers will be present to answer any questions you may have.I hope your schedule will allow you to accept our invitation.I would be grateful if you could confirm your attendance by 20 June at the latest and look forward to hearing from you.Yours sincerelyRuth WilliamsPR Manager商务英语写作案例参考篇3A comparison of ERS and Worldwide RelocationIntroductionThe aim of this report is to assess which of the two companies, ERS or Worldwide Relocation would be the mostsuitable for the relocation of Fenway employees and their families from Seattle to Dublin.FindingsBoth ERS or Worldwide Relocation offer an accommodation and school search services. Both companies can organize visas and work permits. In addition to these basic services, ERS also offers removal and shipping assistance whereas Worldwide Relocation offers an integration programme and assistance with partner employment. The latter is a key requirement for Fenway.ConclusionIt was concluded that both companies go some way to fulfilling Fenway’s needs, but neither meets all its needs.RecommendationWe would recommend that Worldwide Relocations to be chosen to facilitate the relocation process as its services match Fenway’s requirements more closely than ERS’ do.商务英语写作案例参考篇4Dear Mr. SlaterI am writing to say that, after having visited the site, my company is very interested in renting the office premises at 4 place Jean Moulin. However, I would be very grateful if you could give me some further information.Firstly, would it be possible for you to tell me which companies share the site?Could you also tell me how many floors there are in the building in total? We are only interested in renting a single floor of the building. Would this be possible?You say the property is near two metro stations. Please can you tell me which they are? I would also like to know where the additional surface car-parking is exactly.I look forward to hearing from you soon.Yours sincerely商务英语写作案例参考篇5Environmental performanceIntroductionThis report sets out to compare our environmental performance over the last four years with the targets which we have set out for next year.Waste reductionThere was an increase in non-hazardous waste three years ago, this was due to by-products resulting from the new processing system. Although the amount has fallen steadily since then it seems unlikely that next year’s target level will be achieved. In contrast, the introduction of the new waste processing system enabled us to reduce hazardous waste to target levels three years ago.Energy efficiencyEnergy consumption has decreased steadily and it seems likely that target levels will be reached by next year.ConclusionIn conclusion, the measures taken have led to significant environmental improvements. It is expected that most targets will be achieved or exceeded by next year.商务英语写作案例参考篇6It is because we donot want you to experience unnecessaryembarrassment，that we are writing this letter to you. As we have reminded you， your account is past due and I am sorry toinform you that if you were to present your charge card at our store today， our sales personnel could not accept the charge without an okayfrom the credit department. Thiswould necessitate your going to the creditdepartment to discuss the status of your bill before the charge would beapproved. You have been too goodof a customer in the past to have to go through this procedure， but unless we receive your payment we have no other alternative， due to our company policy. We have enclosed aself-addressed envelope for your convenience and are requesting .商务英语写作案例参考篇7Dear The postmark of thisletter is registered with our office. Unless you contact us at [telephone]， you will run the riskof your local Sheriff serving you with a Summons and Complaint to appear inCourt without further notice to you. Filing of suit willinitiate a series of events that will cause you considerable inconvenience andexpense. In addition to the above mentioned balance， you may be liable for court costs and interest. In the event youshould fail to contact us immediately， we will assume that this debt is valid. Should you have anyreason to dispute the validity of the debt or any portion thereof， this office will obtain verification of the debt or obtain a copyof the Judgment and mail you a copy of same. This office will alsoprovide you with the name and address of the original creditor if differentfrom the current creditor.商务英语写作案例参考篇8It is because we donot want you to experience unnecessary embarrassment，that we are writing this letter to you.As we have reminded you， your account is past due and I am sorry toinform you that if you were to present your charge card at our store today， our sales personnel could not accept the charge without an okayfrom the credit department. This would necessitate your going to the creditdepartment to discussthe status of your bill before the charge would beapproved.You have been too goodof a customer in the past to have to go through this procedure， but unless we receive your payment we have no other alternative， due to our company policy.We have enclosed aself-addressed envelope for your convenience and are requesting商务英语写作案例参考篇9The postmark of thisletter is registered with our office. Unless you contact us at [telephone]， you will run the riskof your local Sheriff serving you with a Summons and Complaint to appear inCourt without further notice to you.Filing of suit willinitiate a series of events that will cause you considerable inconvenience andexpense. In addition to the above mentioned balance， you may be liable for court costs and interest.In the event youshould fail to contact us immediately， we will assume that this debt is valid. Should you have anyreason to dispute the validity of the debt or any portion thereof，this office will obtain verification of the debt or obtain a copyof the Judgment and mail you a copy of same. This office will alsoprovide you with the name and address of the original creditor if differentfrom the current creditor.商务英语写作案例参考篇10Dear Mr JacobsI am writing to apply to the position of Sales Adviser for the North East Region which was advertised in Herald International yesterday.Although I am currently working in the Marketing Department of a large multinational, I would appreciate to work for a rapidly expanding young company such as yours.As you can see from my enclosed CV, I obtained an honours degree in Sales and Marketing from Nottingham University in 1994. I thoroughly enjoyed the six months I spent in working in Boots plc as pert of the course. During this time I gained invaluable insights into the nature of sales. After leaving university I initially spent time working for a small local firm before finding my current job and I feel that I am more suited to the dynamics and varied demands of a smaller firm.Not only has my experience familiarised me with the challenges faced by the industry today but, having been brought up in the north east, I know the region, its problems and its undoubted potential. As a result, I feel that I would be able to relate to your customers on both a professional and a personal level.I am available for interview from 15 September and would be pleased to discuss my CV in more detail then,I look forward to hearing from you.商务英语写作案例参考篇11You work for Global institute inc. , which produces softwares. You are responsible for Quality Management System.Study the following graph which shows the effort taken by your company and IBI Inc , your main competitor. In the graph ,the Quality Management is divided into five parts.Use the information in the graph to write a short report (about 100 120 wards) suggesting ways of improving the quality management of your company. Write on your Answer Sheet.How to improve Quality Management System with limited capitals? That is the key to success. After careful study of IBI Inc 'our main competitor ,we find that they spend some money in Customer Service and Vender inspections which are vital toQuality Management. As we know, softwares are developed quickly. Customers and venders know clearly what they need. Therefore, we should develop programmes based on information through Customer Service and Vender inspections. Another fact with our attention is that although IBI Inc.s Plant productivity is not high, they can sell out their new, high-quality softwares quickly as they have a very good Quality Control System. Therefore, we should adjust the capitals.【商务英语写作案例参考范文（精选11篇）】。
商务英语-企业兼并收购案例分析
2
执行过程
分析了兼并收购过程中的决策和策略，并评估了实施的成功度。
3
市场影响
评估了该交易对亚马逊和超市行业的市场影响和竞争格局。
需要的尽职调查
详细讲解尽职调查在兼并收购过程中的重要性，以及如何进行有效的尽职调 查。
成功兼并收购的策略
介绍实现成功兼并收购的策略和技巧，包括文化整合和风险管理。
兼并收购中的挑战和风险
商务英语-企业兼并收购 案例分析
了解兼并收购的概念与背景，并探讨其在企业发展中的重要性。
兼并收购的类型
探索不同类型的兼并收购方式，包括水平兼并、垂直兼并和三角兼并。
兼并收购的好处
深入了解兼并收购所带来的益处，包括降低成本、扩大市场份额等。
近年来的重要兼并收购案例
AT&T 和时代华纳合并
分析了这一备受关注的兼并收购案例，揭示其中的商业战略和影响。
迪士尼和21世纪福克斯合并
探讨了这一巨额交易背后的合并，以及这一交易对双方的影响。
影响兼并收购成功的因素
剖析影响兼并收购成功的关键因素，包括战略规划、组织文化等。
案例分析：亚马逊收购全食超市
1
收购动机
深入探讨亚马逊收购全食超市的商业动机和预期效果。
英语swot分析案例范文
英语swot分析案例范文SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a business or project. It allows businesses to identify and understand their internal and external factors, which can impact their performance and success. In this case, I will provide a SWOT analysis of a fictional company, XYZ Inc., which operates in the technology industry.Firstly, let's look at the strengths of XYZ Inc. The company has a strong brand reputation and a loyal customer base. It has a talented and innovative team that is capable of developing cutting-edge technology products. Additionally, XYZ Inc. has a robust financial position and a diverse product portfolio, which gives it a competitive edge in the market. These strengths allow the company to maintain a strong market position and continue to drive growth and profitability.On the other hand, XYZ Inc. also has some weaknesses that need to be addressed. The company's dependence on a few key suppliers for critical components poses a risk to its supply chain. Furthermore, its limited global presence and distribution network hinder its ability to reach new markets and customers. Additionally, the company's high operating costs and heavy reliance on a single product line make it vulnerable to market fluctuations and competitive pressures. These weaknesses could potentially impact the company's long-term sustainability and growth prospects.Moving on to the opportunities, XYZ Inc. has the potential to expand its product offerings and enter new markets, such as emerging economies or untapped customer segments. The increasing demand for technology products and services presents an opportunity for the company to capitalize on new trends and customer needs. Moreover, strategic partnerships and alliances with other industry players could help XYZ Inc. enhance its market presence and gain access to new technologies and resources. These opportunities can enable the company to diversify its revenue streams and drive future growth.However, there are also threats that XYZ Inc. needs to be mindful of. Intense competition in the technology industry and rapid technological advancements pose a threat to the company's market position and profitability. Moreover, economic downturns and geopolitical uncertainties can impact consumer spending and business investments, affecting the demand for XYZ Inc.'s products. Additionally, regulatory changes and compliance requirements in different markets can create challenges for the company's operations and expansion plans. These threats require proactive risk management and strategic planning to mitigate their potential impact on the business.In conclusion, a SWOT analysis of XYZ Inc. reveals its strengths, weaknesses, opportunities, and threats in the technology industry. By leveraging its strengths and addressing its weaknesses, the company can capitalize on opportunities and mitigate potential threats to achieve sustainable growth and success. This analysis provides valuable insights for XYZ Inc. to make informed strategicdecisions and drive its business forward in a competitive and dynamic market environment.。
Case_Study商务英语案例分析
Case StudyOf KimsoongIndex1.Background information of Kimsoong (2)2. Kimsoong customer profile (4)3.Problem (6)(1).Cutomer profiles (7)(2). The excellent office workers (7)(3).Improving skills (7)(4).Cooperation (7)4.Solutions (7)(1).Building up relationships (8)(2).Increasing customer loyalty (8)(3).Drawing up an accurate buyer profile (8)(4).Encouraging staffs (8)5.Conclusion (10)1.Background information of KimsoongKimsoong, a Korean car manufacturer, has its European headquarters near Paris. It has retail sales franchises in most European countries which not only sell cars and motor accessories but also have servicing facilities. The larger outlets also offer fast-fitting of tyres and exhausts, and deal in used cars.Over the last ten years Kimsoong, with its reputation for reliability at low prices, has build up market share at the lower end of the market. Their basic models include many”extras”which other manufacturers charge for. Kimsoong also makes large donations to environmental groups and is seen as an organization with a social conscience. Furthermore, its R&D Department is developing an “eco-car” which uses an alternative power source.Then set our focus on the whole car manufacturing market.For 2009, global vehicle sales remain in the midst of a precipitous fall-off, led by sharp declines in the mature markets of the United States, Western Europe and Japan. We project total cars produced at 51,971,328.In 2006 there were 49,886,549 passenger cars produced in the world, with an increase of 6.45% over the previous year. The increase for 2007 was more modest, and 2008 showed a decline. Analysts from various institutes had in fact pegged the year 2007 as the year which would end the 5-year cycle (2002, 2003, 2004, 2005, 2006) of recordA third of all cars in the world is produced in the European Union (see chart below).Ch ina became the world’s third-largest car market in 2006, as car sales in China soared by nearly 40% to 4.1 million units. China should become the world’s second-largest car market by 2010, as low vehicle penetration, rising incomes, greater credit availability and falling carprices lift sales past those of Japan. Furthermore, vehicle penetration in China stands at only 24 vehicles per 1,000 people, compared with 749 vehicles per 1,000 people in the mature markets of the G7.It is estimated that over 600,000,000passenger cars travel the streets and roads of the world today.In the United States alone, 247,421,120 "highway" registered vehicles were counted in 2005, of which 136,568,083 passenger cars. (Bureau of Transportation Statistics U.S. Department of Transportation)So with the high development of car manufacture, we may face many difficulties. There are so many cars produced in the world, the only thing we can do to keep our position is to become more competitive in this market, or we’ll drive out b y its high competition.2. Kimsoong customer profileCustomers are the god of our company, thus the survey of customers’ tastes and basic information is important for us to know better of our shortage, and we’ll also serve more people in the fu ture and gain more profits. The following forms are information we have got from our customers.We can see that the majority of the customers are men who are under 30, they are employed. However, women between 31 and 50 who are self-employed have potential to buy our cars.Our repeated customers only occupy 15% of the whole. People who buy our cars are mostly middle income group. This is a hint that if we want to hold on to existing customers, we must produce cars that are affordable by middle income group. But to attract new customers we should provide different kinds of cars for different income level.As the form shows, customers are not satisfied with our service. The competitor’s cars are better in performance and service. These are two main reasons that hinder us to maintain existing customers. The after-sale care is just fair. In a word, customers care more about their price, reliability, after-sales service, etc. We should improve our service and convince customers of the reliability of our cars at the same time.By collecting and analyzing customer profiles, we may conclude that we can make improvement by producing cars suit every age stage, providing reasonable price for middle income group, improving our after-sales service to hold on to existing customers. We should also create cars for women and for self-employed persons and even students. High level cars with high price will attract people of high income group. These may help gain more profits.3.ProblemFacing the intense competition, the company must remain unchanged with its reputation for reliability at low prices and has its excellent office workers and loyal customers, also the skill and cooperation are very important parts. The management should solve these problems.(1).Cutomer profilesThe company’s new strategy is to hold on to existing customers and increase customer loyalty. And the company also hope to develop a more accurate buyer profile. Customers are very important to a company. So the company should know about the customers well so that we can produce the products that fit the customers. Only in this way can our company make profits.(2). The excellent office workersThe excellent office workers in the company is also a big problem. For one hand, the younger office workers have much knowledge but a little experience; on the other hand ,the elder office workers don’t have as much knowledge as the young but they have enough experience. They are all excellent, but the company doesn’t have enough money to hire both the young and the elder ones. So the problem is that the company should choose what kind of the officers they need by using less money to make more money.(3).Improving skillsImproving skills is also a big problem to the company. Because of the ever-accelerated science and technology, having a superb skill can save cost and make profits.(4).CooperationLast but not the least, cooperation is very important to the company. But the company’s staffs are lack of the skills of grasping good communication. So if the company want to do better, they must promote social skills and competence.4.SolutionsAiming at the problems given above, we summarize some solutions to those problems:(1).Building up relationshipsTo builds up long-term customer relationships, thereby increasing profits.To establish long-term cooperation relations, the customer is one of the important fa ctors that assure our company’s long-term and stable development. In the long-term cooperation relations, the company can not only improve enterprise image, enterprise credibility still can bring stability of the interests of the enterprise income. Only in this way, can the enterprise form a security capital chain. Additionally, through this long-term cooperation, we can build trust with each other and win good enterprise image, thus our company will expand more customer groups and win more profits.(2).Increasing customer loyaltyIncreasing customer loyalty is to guarantee the premise of enterprise sales. First, our company shall keep good communication with customers. The price for the customers must be given favorable; we can also use the gifts method to increase satisfaction. Cheap and good things will receive the love of consumers, so we should be radically improve the competitiveness of our enterprise, by improving products’ performance in all aspects so as to reduce the cost. Once the cost reduced, we will not only attract more customers to buy our cars, but also enhance our profit space, that is kill two birds with one stone.(3).Drawing up an accurate buyer profileEnterprise’s accurate understanding of his client group is very important. The company should not only know the customer's age distribution, but have an understanding of what kind of car sales good. At the same time, we must pay attention to customers’ feedback, make market surveys, know what kind of car our customers really want to buy. F rom these information we will realize our company’s deficiencies, so as to further improve their product, as well as the enterprise’s all aspects of operation.(4).Encouraging staffsTo encourage staffs to be more active in building up good customer relations.It is not enough to just have a good car, a good people who can promote it is necessary. So encourage staffs to establish good relationship with customers is very important. Nowadays, the consumer not only pays attention to the quality of the product itself,but is very concern about enterprise service attitude. First, the company shall encourage the staffs to work hard to establish a good relationship with their clients. For those who have outstanding performance , the company sales should give them full praise and encouragement. For those who not work hard, and have poor work performance, our company shall take appropriate punishment. Everyone must have crisis consciousness. Second, team spirit is very important. The common saying says more people, more powerful. Only we work together can we create more profits for our company.5.ConclusionFrom the report above, we can see that good customer relationships are very important for our further development. Only when we win our customers’ loyalty, can we gain more profits and make a good reputation. Thus, improvement of all aspects, including staff training, survey of customers and potential ones, change of disciplines and politics in our company and so on is of importance. We should also appreciate other competitors strengths and learn to use them for ourselves. I believe that our company will develop well in the future and attract more customers to buy our cars.。
英语swot分析案例范文
英语swot分析案例范文SWOT analysis, which stands for strengths, weaknesses, opportunities, and threats, is a strategic planning tool used to evaluate the internal and external factors that can impact the performance of a company, product, or project. This analysis can be applied to various aspects of business, including marketing, product development, and overall business strategy. In this case, we will be conducting a SWOT analysis of a fictional company, XYZ Inc., toillustrate how this tool can be used to assess thecompany's current situation and develop strategies forfuture success.Starting with the strengths of XYZ Inc., the companyhas a strong brand reputation and a loyal customer base. This is a significant advantage as it can lead to repeat business and positive word-of-mouth marketing. Additionally, the company has a talented and experienced team of employees who are dedicated to delivering high-quality products and services. This skilled workforce is a valuableasset that can help the company maintain a competitive edge in the market. Furthermore, XYZ Inc. has a robust distribution network and efficient supply chain management, which allows the company to deliver its products to customers in a timely manner.On the other hand, XYZ Inc. also has its weaknesses. One of the main weaknesses of the company is its limited financial resources. This can hinder the company's ability to invest in research and development, marketing, and expansion opportunities. Additionally, the company may lack a diverse product range, which could limit its appeal to a wider customer base. Furthermore, XYZ Inc. may struggle with outdated technology and inefficient processes, which can impact its ability to innovate and adapt to changing market trends.Moving on to the opportunities for XYZ Inc., the company has the potential to expand into new markets and diversify its product offerings. By identifying and capitalizing on emerging trends and consumer demands, the company can position itself for growth and increasedprofitability. Additionally, XYZ Inc. can explore strategic partnerships and collaborations with other companies to leverage their resources and expertise. Moreover, the company can invest in new technologies and digitalmarketing strategies to reach a wider audience and improve customer engagement.However, XYZ Inc. also faces threats that can impactits business operations. One of the main threats is intense competition from existing and new players in the market. This can lead to price wars, reduced market share, and decreased profitability. Additionally, economic instability, regulatory changes, and geopolitical issues can pose significant risks to the company's operations. Furthermore, rapid technological advancements and changing consumer preferences can make it challenging for XYZ Inc. to stay ahead of the competition and meet evolving customer needs.In conclusion, conducting a SWOT analysis of XYZ Inc. has provided valuable insights into the company's internal and external factors that can impact its performance. By leveraging its strengths, addressing its weaknesses,capitalizing on opportunities, and mitigating threats, the company can develop effective strategies to achieve sustainable growth and success. This analysis serves as a powerful tool for decision-making and strategic planning, enabling XYZ Inc. to navigate the complex and dynamic business environment with confidence and clarity.。
某企业广告案例分析-英语论文
某企业广告案例分析IntroductionAdvertising is an essential component of the marketing support mix for most firms. It is widely used to promote goods and services, attract consumers’ attention, and improve brand awareness. The effectiveness of advertising depends on the ability of the enterprise to create an emotional connection with its target audience and to convey the message effectively. In this paper, we analyze a case of a prominent enterprise and its advertising campaign, evaluating its strengths, weaknesses, and overall effectiveness. The case study is focused on the Adidas’ “Unleash Your Creativity” campaign, launched in 2018, which aimed to appeal to young, creative individuals and promote the brand’s new products.BackgroundAdidas is a german multinational corporation, specializing in the design, production, and marketing of footwear, apparel, and accessories. It is one of the leading sportswear brands worldwide, with a strong presence in the United States, Europe, and Asia. The company has been continuously investing in advertising and promotion, collaborating with celebrities, athletes, and artists to enhance its brand image and engage with its target audience.The “Unleash Your Creativity” campaign was launched in spring 2018, and aimed to sho wcase Adidas’ new products and target younger, creative individuals. The campaign consisted of a series of videos, featuring talented artists, musicians,and digital creators, who shared their stories and how they express their creativity. The campaign’s m essage was focused on empowering individuals, inspiring them to be unique and creative, and challenging traditional standards.Analysis and evaluationThe Adidas’ “Unleash Your Creativity” campaign had several strengths, including the use of storytelling elements, the integration of modern, digital technology, and the collaboration with creative celebrities. The campaign was visually attractive, featuring high-quality video content and modern, trendy designs. The Adidas’ brand was integrated seamlessly into the videos, creating a natural connection with the creative ideas and themes presented. Moreover, the campaign was engaging, interactive, and allowed the audience to participate and share their own creative stories through social media platforms.One of the weaknesses of the Adidas’ “Unleash Your Creativity” campaign was its limited focus on the product itself. The company presented the message of creativity and self-expression, but did not heavily emphasize the benefits and quality of its new products. Additionally, the campaign was too focused on emphasizing the brand’s relationship with celebrities, which could alienate some portion of the audience.Overall, the Adidas’ “Unleash Your Creativity” campaign was relatively successful, creating a strong impact on its target audience. The campaign received positive reviews, with praise for its inspiring, creative message and the use of storytelling elements. Adidas’ committed effortin social media platforms such as Facebook, Twitter, and YouTube made easy access of the content from anywhere in theworld. Concerning the effectiveness of the campaign in terms of product sales and reach, Adidas managed to reach itstarget market by increasing awareness of the brand and offering creative ideas and products.ConclusionAdvertising is an essential tool in promoting products and services, which plays a crucial role in improving brand awareness and consumer engagement. Adidas’ “Unleash Your Creativity campaign” presents an excellent case study of how storytelling elements and targeted audience engagement can be leveraged for a successful advertising campaign. By collaborating with creative individuals and positioningitself as a platform for self-expression, Adidas managed to create a powerful emotional connection with its target audience. While the campaign had some limitations of too much focus on celebrities, Adidas has mastered the art of creating a connection with customers through its social media platforms. This case provides some excellent insights into how enterprises can use creativity and innovation to capture the hearts of their target audience, thereby creating brand loyalty and facilitating sales.。
swot分析案例英语范文
swot分析案例英语范文SWOT Analysis Case Study.Executive Summary.SWOT analysis is a strategic planning tool that helps organizations assess their internal strengths and weaknesses, as well as external opportunities and threats. This analysis provides a comprehensive understanding of the organization's competitive landscape and helps inform decision-making.Strengths.Strong brand recognition and reputation.High-quality products and services.Innovative product development.Efficient and cost-effective operations.Experienced and skilled workforce.Weaknesses.Limited market share in certain regions.Dependence on a few key customers.High fixed costs.Slow product development process.Lack of diversity in the workforce.Opportunities.Growing global market for the company's products and services.Expansion into new geographical markets.Strategic alliances with complementary businesses.Technological advancements.Increasing demand for sustainability.Threats.Increased competition from both domestic and international rivals.Economic downturn.Regulatory changes.Supply chain disruptions.Climate change.Action Plan.Based on the SWOT analysis, the organization should focus on the following actions:1. Leverage strengths to expand into new markets.2. Address weaknesses by diversifying the customer base and reducing fixed costs.3. Capitalize on opportunities by forming strategic alliances and investing in technological advancements.4. Mitigate threats by monitoring competitors, staying abreast of regulatory changes, and developing contingency plans.Conclusion.SWOT analysis provides valuable insights into an organization's internal and external environment. By understanding its strengths, weaknesses, opportunities, and threats, the organization can develop a strategic plan to capitalize on its competitive advantages and mitigatepotential risks.中文回答：SWOT分析案例研究。
星巴克案例分析 商务英语
16.7
View Starbucks by SWOT
OPPORTUNITIES
Co-branding with other manufacturers of food and drink, that they provide new products, e.g. tea, icecream. Strategy alliance to expand its product and distribution portfolio New products and services that can be retailed in their cafes, such as Fair Trade products. The company has the opportunity to expand its global operations, to make a new market. Potential new market is quite huge, such as China, India, South America.
16.8
View Starbucks by SWOT
THREATS
Who knows if the market for coffee will grow and stay in favor with customers, or whether another type of beverage or leisure activity will replace coffee in the future?
16.6
View Starbucks by SWOT
WEAKNESSES
High price products that it can’t accepted by the ordinary. Good customer experience also means a waste, such as espresso will be thrown away if it’s not served within 10s, Coffer beans are donated 7day after coming out of vaccumsealed packs. The organization is dependent on a main competitive advantage, the retail of coffee. This could make them slow to diversify into other sectors should need arise. The turnover is only 60% considerably less than 150~200% in other firms in the good service business. Very little investigation in advertising.
实体商业英文作文
实体商业英文作文英文：As a business owner, I believe that having a physical store is still important in today's digital age. While online shopping has become more popular, there are still many customers who prefer to see and touch products before making a purchase.Having a physical store also allows for more personalized customer service. Customers can ask questions and receive immediate answers, and sales associates can provide recommendations based on the customer's needs and preferences.Furthermore, a physical store can help to build brand recognition and trust. Seeing a storefront with a recognizable logo can help to establish a sense of legitimacy and professionalism.Of course, there are also challenges to running a physical store. Rent, utilities, and other expenses can add up quickly, and competition from online retailers can be fierce. However, with effective marketing and a focus on providing excellent customer service, a physical store can still be a successful and profitable business.中文：作为一名商业主，我认为在今天的数字时代拥有实体店仍然很重要。
fidic合同案例分析英语
fidic合同案例分析英语The FIDIC (Fédération Internationale des Ingénieurs-Conseils) contract is a set of international construction contracts that are widely used in the industry. It is known for its comprehensive and balanced approach to riskallocation between the employer and the contractor.One notable case involved a dispute over the completion of a large infrastructure project. The contractor claimedthat unforeseen geological conditions had significantly increased the cost and time required to complete the work. The case highlighted the importance of the "force majeure" clause in the FIDIC contract, which provides relief for parties in such situations.In another instance, a dispute arose over the interpretation of the "change in law" clause. The employer sought to enforce a new regulation that affected theproject's timeline and cost. The case underscored the needfor clear communication and agreement on the impact of legal changes on the project.The FIDIC contracts also provide a mechanism for dispute resolution, which is crucial in international projects where parties may have different legal backgrounds. A case study of a dispute that was resolved through arbitration under the FIDIC rules demonstrated the efficiency of this process in resolving complex issues.The "performance bonds" required by FIDIC contracts have been the subject of several cases. One such case involved a contractor who failed to complete the project as per the stipulated standards, leading to a claim on the bond by the employer.In the realm of environmental considerations, a case where a project caused significant ecological damage highlighted the FIDIC contract's clauses on environmental protection and the responsibilities of the contractor in mitigating such impacts.The FIDIC contract's provisions on "time for completion" have been central to many cases. A delay in completing a project due to contractor's underperformance led to penalties and a detailed examination of the causes and responsibilities for the delay.Finally, the "liquidated damages" clause has been a point of contention in several FIDIC contract cases. An analysis of a case where the employer sought to recover damages for late completion due to the contractor's delays illustrates the complexities involved in calculating and justifying such damages.。
商务英语案例分析1
1.the problem Fast-Track faced:The subsidiary’s recent sales results were poor. Sales revenue was 30% below target.the solution to this problem:appoint a new sales manager for its subsidiary in Warsaw, Poland.2.background:Fast-Track Inc, based in Boston, US, sells corporate training videos and management training courses .Fast-Track advertised the vacancy only inside the company as it believes in offering the description for the position.3.merits and shortcomings of the 3 candidates:(1)Jonna Pelcmerits: diploma in marketinga good knowledge of computera suitable experience as a sales representativeenergetic and confidentambitious : get ready to be the topcompetitive: likes to winbest sales results of team during the last 5 yearsskill in personal knowledgeshortcomings: English is not very fluentvery young: less social experienceaggressivestrong personalitylow levels of education(2)Anna Belinski:merits: quiet and confidentfluent English, German and Polishgood at team buildingstrong sales abilityfast learnergood at computer and handling figures shortcomings: not independenttoo much self-confident(3)Robert Kaminsky:merits: strong sales abilitygood educationfluent Polish and Englishhard workercalm and relaxmodest practical and reliable shortcomings: not creativenot good at talking with other people 4.discuss who to select for the vacant position:Jonna Pelc: Though she finished secondary school but she is the only one who major in marketing among the 3 people. So we can believe she has a good academic background. Maybe someone think she is too young and she has less social experience. Besides, Jonna is rather ambitious, she is ready to be the director and she likes to win. In my opinion, this point is the most important to be a natural leader. Only the leader is determined, the staff can work together to improve the sales results. She is also energetic and confident; therefore the sales team can be easily motivated by her. While she has strong personality and she’s difficult to work with.I concern the team’s cooperation may be hard. In general, she may become a good sales leader.Anna Belinski: She wants to enjoy working to achieve good result in our company and to work with each other. In this way, the staff will work more effective and the staff turnover can be decreased. she is not independent: she depend too much on others. This means she is not suitable to be a leader. Besides, she is not an outgoing person, but we cannot deny her strong sales ability and she does well in computer and handling figures. So I think she’s more suitable to be a sales representative than to be a sales manager.Robert Kaminsky: He has good education and good judgment. As far as I’m concerned, he’s the most experienced sales representative sales representative of the 3. His linguistic ability quiet well and he works veryhard .While he’s not creative he cannot well motivated others and he is not good talking with people. So I think he’s also not the most suitable one to be a leader. Even though, he has strategy for developing sales, he believe the company should increase market share in along term. So his clear future can be a good advice to the sales manager.下面红色字体为赠送的个人总结模板，不需要的朋友下载后可以编辑删除xx年电气工程师个人年终总结模板根据防止人身事故和电气误操作事故专项整治工作要求，我班针对现阶段安全生产工作的特点和重点，为进一步加强落实安全工作，特制定了防止人身事故和防电气误操作事故的(两防)实施细则。
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A well-written report would contain the following elements:
Using an organized seven-steps approach in analyzing a case will make the entire process easier and can increase your learning benefits. 1. Read the case thoroughly. To understand fully what is happening in a case, it is necessary to read the case carefully and thoroughly. You may want to read the case rather quickly the first time to get an overview of the industry, the company, the people, and the situation. Read the case again more slowly, making notes as you go.
The Seven Steps of Problem Analysis
3. Define the firm's goals. Inconsistencies between a firm's goals and its performance may further highlight the problems discovered in step 2. At the very least, identifying the firm's goals will provide a guide for the remaining analysis.
Main Content
First
The Seven Steps of Problem Analysis
Second
Case Study Framework
Third
A well-written report would contain these elements
The Seven Steps of Problem Analysis
The Seven Steps of Problem Analysis
5. Identify all the relevant alternatives. The list should all the relevant alternatives that could solve the problem(s) that were identified in step 2. Use your creativity in coming up with alternative solutions. Even when solutions are suggested in the case, you may be able to suggest better solutions.
The Case-Study Me case studies require an approach that is different from normal homework assignments. Each case can have more than one right answer depending on how the problem is defined and which assumptions are made. In fact, your teacher may be more interested in the analysis and process you used to arrive at the decision than in its absolute correctness.
A well-written report would contain the following elements:
1.Title page-including reasons and purpose.
2. Executive summary-of the problem, the issues and the recommendations. This is a concisely written statement, less than one page, placed at the front of the report. It briefly summarizes the major points of the case and your solution. It should describe the major issue, the proposed solution, and the logic supporting the solution.
The Seven Steps of Problem Analysis
7. Develop an implementation plan. The final step in the analysis is to develop a plan for effective implementation of your decision. Lack of an implementation plan even for a very good decision can lead to disaster for a firm and for you. Don't overlook this step. Your teacher will surely ask you or someone in the class to explain how to implement the decision.
6. Select the best alternative. Evaluate each alternative in light of the available information. If you have carefully taken the proceeding five steps, a good solution to the case should be apparent. Resist the temptation to jump to this step early in the case analysis. You will probably miss important facts, misunderstand the problem, or skip what may be the best alternative solution. You will also need to explain the logic you used to choose one alternative and reject the others.
Case-Study
In some cases, the case writer(s) have provided questions to guide your analysis; in other cases it is up to you, the case analyst, to decide which questions are relevant in defining the problem. This too is by design. In an actual situation you will have to decide which questions to ask, and certainly no one will give you a list of multiple-choice answers. This is why it is suggested that you not limit your analysis to the questions at the end of a case.
4. Identify the constraints to the problem. The constraints may limit the solutions available to the firm. Typical constraints include limited finances, lack of additional production capacity, personnellimitations, strong competitors, relationships with suppliers and customers, and so on. Constraints have to be considered when suggesting a solution.
Case Study Framework
The following guidelines will help you write an effective case analysis. In business communications a short report is usually considered better than a long report. This does not mean that in your report you can skip key points, but rather that you state relevant points clearly and concisely. Do not include trivial matters.The high quality of your analysis or the brilliance of your insights will do you little good if your solution is not expressed clearly. The teacher is more likely to accept your solution even if he or she does not agree with it, if you are able to identify the issues, explain the analysis and logic that led you to choose a particular alternative, and lay out a good plan for implementing the decision.