贝索斯在普林斯顿大学2010年学士毕业典礼上的演讲)

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品牌管理：思维引导与案例解析_湘潭大学中国大学mooc课后章节答案期末考试题库2023年

品牌管理：思维引导与案例解析_湘潭大学中国大学mooc课后章节答案期末考试题库2023年1.中国国际航空公司品牌标识的主体图案是（）。

参考答案:凤2.防止危机事件继续恶变，首先要做的是（）。

参考答案:迅速做出反应3.品牌的负面信息比正面信息的传播力更强。

参考答案:正确4.广告中多次重复品牌名的目的是提高品牌美誉度。

参考答案:错误5.多品牌的优势有（）。

参考答案:可以更好地满足消费者的多样化需求_可以占领更多的卖场货架_可以更好地形成内部竞争机制6.提升品牌知名度的主要方法有（）。

参考答案:投放适量广告_运用品牌代言人_策划事件营销7.（）属于快消品。

参考答案:日化_食品_饮料8.“世界500强”由美国（）杂志评出。

参考答案:财富9.品牌定位的基本原则包括（）。

参考答案:差异化原则_顾客导向原则_细分原则_长期性原则10.2004年联想收购了微软公司的电脑业务，从而加快了国际化的步伐。

参考答案:错误11.无论那个市场、什么时代，企业经营和品牌发展中最重要的永远是产品品质。

参考答案:正确12.索尼随身听广告在泰国引起反感是因为不尊重当地的（）。

参考答案:宗教信仰13.品牌国际化隐含时间的推进和空间的拓展，是企业动态营销和品牌输出的过程。

参考答案:正确14.（）提出了著名的4P理论。

参考答案:麦卡锡15.（）是对某品牌具有较高忠诚度的直接表现。

参考答案:反复购买16.海尔集团原名（）。

参考答案:青岛电冰箱总厂17.茅台推出过的产品有（）。

参考答案:白酒_红酒_啤酒18.品牌和产品创新必须以高科技为手段。

参考答案:错误19.借助“神舟五号”迅速提升品牌美誉度提升的品牌是（）。

参考答案:蒙牛20.广义的促销包括（）。

参考答案:销售促进_公关关系_广告_人员推广21.“奥迪”和“迪奥”这两个品牌是不同类型产品，来自相同国家。

参考答案:错误22.广告中多次重复品牌名的主要目的是提高品牌（）。

参考答案:知名度23.（）的创始人杰夫•贝索斯在普林斯顿大学毕业典礼的演讲中说：善良比聪明更加重要。

英语演讲稿-经典名人英语演讲稿47：选择塑造人生(Amazon杰夫·贝索斯普林斯顿大学演讲) mp3

英语演讲稿经典名人英语演讲稿47：选择塑造人生（Amazon杰夫·贝索斯普林斯顿大学演讲）mp3But that I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift, kindness is a choice. Gifts are easy---they’re given after all. Choices can be hard. You can seduce yourself with your gifts if you’re not careful, and if you do, it’ll probably be to the detriment of your choices.但是今天我想对你们说的是，天赋和选择不同。

聪明是一种天赋，而善良是一种选择。

天赋得来很容易——毕竟它们与生俱来。

而选择却颇为艰难。

如果一不小心你可能被天赋所诱惑，这可能会损害到你做出的选择。

This is a group with many gifts. I’m sure one of your gifts is the gift of a smart and capable brain. I’m confident that’s the case because admission is competitive and if there weren’t some signs that you’re clever, the dean of admission wouldn’t have let you in.在应各位都拥有许多夭赋。

我确信你们的天赋之一就是拥有精明能干的头脑。

我之所以如此确信，是因为入学竞争十分激烈，如果你们不能表现出聪明智慧，便没有资格进入这所学校。

杰夫·贝索斯：执掌“亚马逊”的电商大亨

而且离大型上。亚马逊除了２００册的畅销书种拿到普林斯顿大学毕业证书和电里有现成的技术人才，
ｎｇｒａｍ图书部门的俄外，几乎不存在库存，而且亚马逊气工程与计算机科学学士学位后，渠道分销商Ｉ
他拒绝了英特尔和贝尔实验室提勒冈仓库十分接近。然而，由于当更新的频率让人吃惊。数据显示，
未来的激情与渴望。
■
张
锐
本－７１ｊ特约撰稿人
了一家小型自行车行的约根森时，架天文望远镜。整个中学时期除
遥望宇宙的梦想
这位粗心的父亲才惊讶地知道自了担任班长外，贝索斯的成绩特己的儿子还活着，而且成了世界项别优秀，高中毕业时他获得了美
智地摒弃短期目标，杰夫・贝索斯率领着亚马逊在追求长期回报中累
积持续的扩张动能。站在全球最大的电子商务帝国版图之上，被视为史蒂夫・乔布斯之后全球最有价值的ＣＥＯ，杰夫・贝索斯无疑领触到了自己存在的力量与气场，同时更强烈感知到进一步颠覆传统与填充
，
ｄｏｉ：１０．３９６９／ｊ．ｉｓｓｎ．１００３－５５５９．２０１５．１０．００３
准确无误地撵踩市场节拍，杰夫・贝索斯导引着亚马逊在不断推送新品中完成精彩的商业转身；近乎偏执地关注顾客体验，杰夫・贝索斯驱动着亚马逊在努力创造需求中发现巨大的市场引擎；果敢睿

unit 7 the Role of the Academy in Times of Crisis

The opportunity to receive higher education is a privilege that brings with it responsibilities. The President of Princeton University talks about this in her inaugural speech.Unit 7 THE ROLE OF THE ACADEMY IN TIMES OF CRISIS1 Today the academy holds a highly privileged place in American society because of a about the long-standing national consensus about the value of education. One of my predecessors, President Harold Dodds, said in his inaugural address in 1933 that "No country spends money for education, public or private, so lavishly as does the United States. Americans have an almost childlike faith in what formal education can do for them." That faith is based on a conviction that the vitality of the United States, its creative and diverse cultural life, its is national security and the robustness of its democratic institutions owe much to the quality of institutions of higher education.2 Our society’s confidence in its institutions of higher education is expressed through the generous investments of the federal and state government in basic and applied research investment that wisely couple support for research with support for graduate education. It is also expresses through federal and state investments that subsidize the cost of higher education for those who cannot afford to pay, investments by private foundations and charities who see colleges and universities as the best routes for achieving their strategic goals, and investments by individuals and by the private sector, who see universities as the incubators of future health and prosperity. In return for this broad support, society rightfully expects certain things from us. It expects the generation of new ideas and the discovery of new knowledge, the exploration of complex issues in an open and collegial manner and the preparation of the next generation of citizens and leaders. In times of trouble, it is especially important that we live up to these expectations.3 The medieval image of the university as an ivory tower, with scholars turned inward in solitary contemplation, immunized from the cares of the day, is an image that has been superseded by the modern university constructed not of ivory, but of a highly porous material, one that allows free diffusion in both directions. The academy is of the world, not apart from it. Its ideas, crafted over many generations, are meant to suffuse the national consciousness. Its scholars and teachers are meant to move in and out of the academy in pursuit of opportunities to use their expertise in public service, in pursuit of creative work that will give us illumination and insight and in pursuit of ways to turn laboratory discoveries into useful things. Our students engage the world with a strong sense of civic responsibility, and when they graduate they become alumni who do the same. This is as it should be.4 The search for new ideas and knowledge is not and cannot be motivated by utilitarian concerns. Rather it depends on the ability to think in new and creative ways. When the Nobel laureate John Nash developed the mathematical concepts underlying non- cooperative game theory8 as a graduate student at Princeton, he could not foresee that those concepts would be used today to analyze election strategies and the causes of war and to make predictions about how people will act. When Professor of Molecular Biology Eric Wieschaus' set out as a young scientist to identify genes that pattern the body plan of the fruit fly embryo, he could not know that he would identify genes that play a central role in the development of human cancer. We have learned that we cannot predict with any accuracy how discoveries and scholarship will influence future generations. We also have learned that it is unwise to search only in predictable places, for new knowledge often depends upon preparing fertile ground in obscure places where serendipity and good luck, as well as deep intelligence, can sprout. Freedom of inquiry, which is one of our most cherished organizing principles, is not just a moral imperative, it is a practical necessity.5 Just as we have an obligation to search widely for knowledge, so we also have an obligation to ensure that the scholarly work of the academy is widely disseminated, so that others can correct it when necessary, or build on it, or use it to make better decisions, develop better products or construct better plans. In the days ahead, I hope that our country's decision-makers will draw on the knowledge that resides on our campuses, on historians who can inform the present through deep understanding of the past, philosophers who can provide frameworks for working through issues of right and wrong, economists whose insights can help to get the economy back on track, engineers who know how to build safer buildings, scientists who can analyze our vulnerabilities to future attack and develop strategies for reducing those vulnerabilities, and scholars in many fields who can help us understand the motivations of those who would commit acts of terrorism here and throughout the world.6 Let me now turn to the third obligation that we have to society: the education of the next generation of citizens and leaders. Princeton's view of what constitutes a liberal arts education was expressed well by Woodrow Wilson, our 13th President, whose eloquent words I read at Opening Exercises:"What we should seek to impart in our colleges, is not so much learning itself as the spirit of learning. It consists in the power to distinguish good reasoning from bad, in the power to digest and interpret evidence, in the habit of catholic observation and a preference for the non-partisan point of view, in an addiction to clear and logical processes of thought and yet an instinctive desire to interpret rather than to stick to the letter of reasoning, in a taste for knowledge and a deep respect for the integrity of the human mind."7 Wilson, and the presidents who followed him, rejected the narrow idea of a liberal arts education as preparation for a profession. While understanding the importance of professional education, they made it clear that at Princeton we should first and foremost cultivate the qualities of thought and discernment in our students in the belief that this will be most conducive to the health of our society. Thus we distinguish between the acquisition of information, something that is essential for professional training, and the development of habits of mind that can be applied in any profession. Consequently we celebrate when the classics scholar goes to medical school, the physicist becomes a member of Congress, or the historian teaches primary school. If we do our job well as educators, each of our students will take from a Princeton education a respect and appreciation for ideas and values, intellectual openness and rigor, practice in civil discourse and a sense of civic responsibility. During these troubled times, our students and our alumni will be called upon to exercise these qualities in their professions, their communities and their daily lives. By so doing, and through their leadership, their vision and their courage, they will help to fulfill Princeton's obligation to society and bring true meaning to our motto, "Princeton in the nation's service and in the service of all nations."Critical thinking1. What do you think is the purpose of education?2. Do you think the idea of a liberal arts education as preparation for a profession is a narrow one? Why? Why not?3. The search for new ideas and knowledge is not and cannot be motivated by utilitarian concern. Do you agree?普林斯顿大学校长在其任职演说中提到：与接受高等教育这项权利相伴的是各种义务。

企业家商界大佬在大学毕业典礼上都说了什么

如对您有帮助，可购买打赏，谢谢企业家商界大佬在大学毕业典礼上都说了什么
导语：近年来，国内外越来越多的企业家开始走上大学毕业典礼的讲台。

企业家通过精心构思的演讲展示个人成就和魅力，不仅对树立企业家的影响力大有
近年来，国内外越来越多的企业家开始走上大学毕业典礼的讲台。

企业家通过精心构思的演讲展示个人成就和魅力，不仅对树立企业家的影响力大有益处，而且对其领导的企业也可以起到正面宣传的作用。

企业家商界大佬在大学毕业典礼上都说了什么
面对台下求知若渴的面庞，这些企业家的演讲主要以分享创业经验、人生阅历，寄望未来世界和人才发展等“心灵鸡汤”为主。

本期干货就为您整理了历年来在大学毕业典礼上演讲的众多国内外企业家，看看他们都说了些什么。

1、马云在清华大学：今天很残酷，明天更残酷，后天很美好，但是绝大部分人死在明天晚上”。

这就是残酷的生活。

所以你今天必须很努力，才能面对明天的残酷，明天你必须很努力，才有可能看到后天的太阳，但是绝大部分人看不到太阳的。

你光努力还不够，还有运气，运气从哪里来？运气就是在自己好的时候多想想别人，自己不好的时候多检查检查自己，我相信会走过来。

2、李嘉诚在汕头大学：在新大门的真理钟敲响之时，你对未来的许诺是什么？每天晨光初现时，你可曾对社会的问题有所记挂？你会是视而不见、无动于衷，还是渊深邃密、锲而不舍？一个有真能力的人，总会自觉地把“推动社会进步”视为己任。

3、亚马逊CEO杰夫贝索斯在普林斯顿大学：今天我想对你们说的是，天赋和选择不同。

聪明是一种天赋，而善良是一种选择。

天赋得来很容易毕竟它们与生俱来。

而选择则颇为不易。

如果一不小心，你
生活常识分享。

智慧树知道网课《品牌管理：思维引导与案例解析》课后章节测试满分答案

第一章测试1【单选题】(10分)宝洁公司的第一个产品品牌是（）。

A.女神B.虎牌C.象牙皂D.飘柔2【单选题】(10分)品牌的英文单词Brand源自（）。

A.中文B.英文C.法文D.挪威文3【单选题】(10分)宝洁公司的英文名P&G源自（）。

A.创始人姓名B.公司所在地C.公司理念D.公司第一个品牌4【单选题】(10分)品牌最基础的功能是（）。

A.区分产品B.提高价格C.走向世界D.提升形象5【单选题】(10分)关于品牌与名牌的关系，正确的说法是（）。

A.品牌就是名牌B.品牌一定是名牌C.名牌一定是品牌D.两者没有关系6【单选题】(10分)大卫·奥格威是一位（）。

A.互联网专家B.广告大师C.技术专家D.管理大师7【多选题】(10分)可以作为商标进行注册的元素有（）。

A.文字B.字母C.图形D.数字8【多选题】(10分)消费者可以通过品牌的选择和消费来彰显自己的（）。

A.地位B.圈层C.个性D.价值9【多选题】(10分)品牌对生产者的作用包括（）。

A.便于新产品的导入B.区分竞争对手产品C.获得溢价收益D.提升技术实力10【单选题】(10分)2017年中国GDP位居全球（）。

A.第二B.第三C.第四D.第一第二章测试1【单选题】(10分)娃哈哈品牌的创始人是（）。

A.汪万里B.宗庆后C.刘伟德D.任正非2【单选题】(10分)KFC中C的意思是()。

A.CafeteriaB.ChinaC.CabinD.Chicken3【单选题】(10分)张君雅小妹妹是来自（）的零食品牌。

A.台湾B.广东C.云南D.香港4【判断题】(10分)天猫、菜鸟驿站、飞猪、蚂蚁金服、盒马鲜生均为阿里巴巴旗下品牌。

（）A.对B.错5【单选题】(10分)品牌创建初期TCL中T的含义是（）。

A.TodayB.TimeC.TeamD.Top6【单选题】(10分)露华浓中文品牌名源自（）的诗。

A.白居易B.李白C.王维D.杜甫7【单选题】(10分)电脑品牌联想最初的英文名是（）。

最受应届毕业生欢迎的19条忠告

最受应届毕业生欢迎的19条忠告最受应届毕业生欢迎的19条忠告史蒂夫·乔布斯(Steve Jobs)：把每一天都当成生命中的最后一天在我17岁的时候，我读到了一句箴言，差不多是这样的：“如果你把每一天都当作生命中的最后一天去生活的话，那么终有一天你会发现自己是正确的。

”这句话给我留下了深刻的印象，从那时算起的33年以来，我每天早晨都会对着镜子问自己：“如果今天是我生命中的最后一天，我还会做自己今天即将要做的事吗?”当答案连续多次都是“不”时，我就知道自己需要做些改变了。

——斯坦福大学，2005年比尔·盖茨(Bill Gates)：你的能力越大，人们对你的期望也就越大我的母亲在我被哈佛大学录取的那一天曾经感到非常骄傲，她从没有停止督促我去为他人做更多的事情。

在我结婚的前几天，她主持了一个新娘进我家的仪式。

在这个仪式上，她高声朗读了一封关于婚姻的信，这是她写给梅琳达(Melinda)的。

那时，我的母亲已经因为癌症病入膏肓，但是她还是认为这是又一个传播自己信念的机会。

在那封信的结尾，她写道：“你的能力越大，人们对你的期望也就越大。

”——哈佛大学，2007年奥普拉·温弗瑞(Oprah Winfrey)：我们所有人时不时都需要化化妆人们喜欢化妆，因为实际的效果总是令人惊叹。

但我之所以喜欢这样做，是因为化妆提供的可能性超越了仅仅改变人们的面貌，你可能会想去改变人们对他们自己的看法。

我们曾在大街上遇到一个人，他的胡须几乎拖到地面，看起来他整个人就藏在胡须后面。

当我们帮他剪去所有的须发之后，他看到了自己的样子，并说：“我觉得自己重生了。

”化妆让他能够用一种已经被他忘却的方式去看待自己。

你们知道，在生活中，我们所有人时不时都需要化化妆。

同学们，我清楚这一点，如果你们能看到改变自己人生的可能性，如果你们能看到自己可以成为怎样的人而不是原本的面貌，那么你们将获得巨大的成功。

——杜克大学，2009年迈克尔·戴尔(Michael Dell)：永远不要当房间里最聪明的那个人永远不要尝试成为房间里最聪明的那个人，如果你是的话，我建议你请来一位更聪明的`……或者自己换个不同的房间。

榜样1人物事迹介绍

榜样1人物事迹介绍作为一个榜样，一个人的事迹必须具备引人注目的特点和可圈可点的成就。

这篇文章将介绍一个榜样人物的事迹，他的故事将鼓舞和启发读者，激发他们追求卓越的激情。

榜样1，杰弗里·贝索斯（Jeff Bezos）。

他是亚马逊公司的创始人之一，也是全球最富有的人之一。

他的故事充满了勇气、创新和冒险精神。

贝索斯于1964年出生在美国新墨西哥州的阿尔布开克。

他从小就表现出了对科技和机械的浓厚兴趣，他的父亲是一名工程师，这使得他的家庭环境也对他的兴趣产生了积极的影响。

年轻的贝索斯迅速展现出了他的聪明才智和决心，他在学校里成绩优异，并且经常参加各种科技竞赛。

贝索斯在普林斯顿大学学习电子工程和计算机科学，他在大学期间就开始了创业的旅程。

他创立了一家名为Cadabra的在线图书销售公司，后来将其更名为亚马逊。

他对互联网的远景和创新使得亚马逊很快成为全球最大的电子商务公司之一。

贝索斯的成功并不是一帆风顺的。

在他创办亚马逊的早期阶段，他面临着巨大的挑战和困难。

亚马逊在最初的几年里一直亏损，但贝索斯没有放弃。

他坚持自己的理念，持续不断地创新和改进。

他将亚马逊从一个在线书店发展成为一个提供各种产品和服务的综合性电商平台。

他还引入了亚马逊Prime会员计划，提供更快的配送服务和更多的优惠，进一步吸引了大量的用户。

贝索斯的领导风格也是他成功的关键之一。

他以身作则，勇于冒险并且不断激励团队成员。

他注重长远规划和创新，鼓励员工提出新的想法和解决方案。

他还非常重视客户体验，推动亚马逊始终保持在行业的领先地位。

除了亚马逊，贝索斯还投资了太空探索公司蓝色起源（Blue Origin），致力于推动太空旅游和殖民计划。

他相信未来的发展将离不开太空资源的利用，他的愿景是让人类能够在太空中居住和工作。

贝索斯的事迹不仅鼓舞人心，更是一个榜样。

他的成功来自于他的勇气、决心和不断创新的精神。

他的故事告诉我们，只要我们有梦想并为之努力，就能够实现自己的目标。

“万物商店”亚马逊的战略飞轮

“万物商店”亚马逊的战略飞轮2020年伊始的新冠疫情全球大流行，为各个国家带来了不同程度的经济冲击，甚至是灾难。

然而，电商巨头亚马逊的全球销售额猛增至每秒 1.1万美元，其市值也被推升至12000亿美元。

人们不禁好奇，是怎样的历史和发展道路，造就了这个至今依然在不断扩张版图的“亚马逊帝国”？“在你们80岁时某个追忆往昔的时刻，只有你一个人静静对内心诉说着你的人生故事，其中最为充实、最有意义的那段讲述，会被你们作出的一系列决定所填满。

最后，是选择塑造了我们的人生。

为你自己塑造一个伟大的人生故事，祝你们好运！”——亚马逊CEO杰弗里·贝索斯（Jeff Bezos）在普林斯顿大学2010年学士毕业典礼上的演讲2020年伊始的新冠疫情全球大流行，为各个国家带来了不同程度的经济冲击，甚至是灾难。

然而，受益于许多实体店关门歇业的事实，电商巨头亚马逊的全球销售额猛增至每秒1.1万美元，其市值也被推升至12000亿美元。

人们不禁好奇，是怎样的历史和发展道路，造就了这个至今依然在不断扩张版图的“亚马逊帝国”？始于线上书店2017年，亚马逊CEO杰弗里·贝索斯的身价突破1500亿美元，成为了现代历史上最富有的人。

在2018年末，他所创立的公司亚马逊短暂成为仅次于苹果的第二家市值超过1万亿美元的美国公司。

杰弗里·贝索斯，1964年出生于美国新墨西哥州的阿尔伯克基市，作为一个刚学会走路就试图拆掉自己婴儿床的孩子，贝索斯在人生的最初就表现出了杰出的萌芽。

年少时的贝索斯每逢夏天都会和外祖父在得克萨斯州的牧场工作，如他自己所说，外祖父教会了他善良比聪明更重要的道理，也是他永恒的灵感源泉之一。

从普林斯顿大学计算机专业毕业以后，贝索斯拒绝了来自英特尔和著名的贝尔实验室的工作邀约，加入了一家新创企业Fitel，并在辗转几份工作后最终加入了纽约的对冲基金公司D.E Shaw，很快成为了这家公司的高级副总裁。

大学生必看的5个国外名人毕业典礼演讲节选

大学生必看的5个国外名人毕业典礼演讲节选 2010-10-19 11:40 来源：帮考网综合报道大学生必看的5个国外名人毕业典礼演讲1. 乔布斯（Steve Jobs）在斯坦福毕业典礼的演讲——Stay hungry. Stay foolish.When I was 17，I read a quote that went something like：“If you live each day as if it was your last，someday you’ll most certainly be right.”It made an impression on me，and since then，for the past 33 years，I have looked in the mirror every morning and asked myself：“If today were the last day of my life，would I want to do what I am about to do today？”And whenever the answer has been “No”for too many days in a row，I know I need to change something.当我十七岁的时候，我读到了一句话：“如果你把每一天都当作生命中最后一天去生活的话，那么有一天你会发现你是正确的。

”这句话给我留下了深刻的印象。

从那时开始，过了33 年，我在每天早晨都会对着镜子问自己：“如果今天是我生命中的最后一天，你会不会完成你今天想做的事情呢？”当答案连续很多次被给予“不是”的时候，我知道自己需要改变某些事情了。

2. 杰夫·贝佐斯（Jeff Bezos）在普林斯顿毕业典礼的演讲——We are our choices.I didn’t think I’d regret trying and failing. And I suspected I would always be haunted by a decision to not try at all.我认为我不会为失败地尝试而遗憾，但是有所决定但完全不去付诸行动则可能会一直煎熬着我。

贝索斯在普林斯顿大学2010年学士毕业典礼上的演讲）

贝索斯在普林斯顿大学2010年学士毕业典礼上的演讲）第一篇：贝索斯在普林斯顿大学2010年学士毕业典礼上的演讲) 在我还是一个孩子的时候，我的夏天总是在德州祖父母的农场中度过。

我帮忙修理风车，为牛接种疫苗，也做其它家务。

每天下午，我们都会看肥皂剧，尤其是《我们的岁月》。

我的祖父母参加了一个房车俱乐部，那是一群驾驶Airstream拖挂型房车的人们，他们结伴遍游美国和加拿大。

每隔几个夏天，我也会加入他们。

我们把房车挂在祖父的小汽车后面，然后加入300余名Airstream探险者们组成的浩荡队伍。

我爱我的祖父母，我崇敬他们，也真心期盼这些旅程。

那是一次我大概十岁时的旅行，我照例坐在后座的长椅上，祖父开着车，祖母坐在他旁边，吸着烟。

我讨厌烟味。

在那样的年纪，我会找任何借口做些估测或者小算术。

我会计算油耗还有杂货花销等鸡毛蒜皮的小事。

我听过一个有关吸烟的广告。

我记不得细节了，但是广告大意是说，每吸一口香烟会减少几分钟的寿命，大概是两分钟。

无论如何，我决定为祖母做个算术。

我估测了祖母每天要吸几支香烟，每支香烟要吸几口等等，然后心满意足地得出了一个合理的数字。

接着，我捅了捅坐在前面的祖母的头，又拍了拍她的肩膀，然后骄傲地宣称，“每天吸两分钟的烟，你就少活九年!”我清晰地记得接下来发生了什么，而那是我意料之外的。

我本期待着小聪明和算术技巧能赢得掌声，但那并没有发生。

相反，我的祖母哭泣起来。

我的祖父之前一直在默默开车，把车停在了路边，走下车来，打开了我的车门，等着我跟他下车。

我惹麻烦了吗?我的祖父是一个智慧而安静的人。

他从来没有对我说过严厉的话，难道这会是第一次?还是他会让我回到车上跟祖母道歉?我以前从未遇到过这种状况，因而也无从知晓会有什么后果发生。

我们在房车旁停下来。

祖父注视着我，沉默片刻，然后轻轻地、平静地说：“杰夫，有一天你会明白，善良比聪明更难。

”选择比天赋更重要今天我想对你们说的是，天赋和选择不同。

名人大学励志演讲

名人大学励志演讲（经典版）编制人：__________________审核人：__________________审批人：__________________编制单位：__________________编制时间：____年____月____日序言下载提示：该文档是本店铺精心编制而成的，希望大家下载后，能够帮助大家解决实际问题。

文档下载后可定制修改，请根据实际需要进行调整和使用，谢谢!并且，本店铺为大家提供各种类型的经典范文，如演讲致辞、策划方案、规章制度、应急预案、心得体会、事迹材料、合同协议、教学资料、作文大全、其他范文等等，想了解不同范文格式和写法，敬请关注!Download tips: This document is carefully compiled by this editor. I hope that after you download it, it can help you solve practical problems. The document can be customized and modified after downloading, please adjust and use it according to actual needs, thank you!Moreover, our store provides various types of classic sample essays for everyone, such as speeches, planning plans, rules and regulations, emergency plans, personal experiences, deeds materials, contract agreements, teaching materials, complete essays, and other sample essays. If you want to learn about different sample formats and writing methods, please pay attention!名人大学励志演讲名人大学励志演讲5篇人生总是充满艰辛与挫折，我们会面对无数的问题和挑战，而成功却由那些能够把握机会、勇往直前、有毅力、有决心并有耐性的人获得。

名人励志演讲稿

名人励志演讲稿名人励志演讲稿(集锦15篇)演讲稿可以帮助发言者更好的表达。

随着社会一步步向前发展，演讲稿在我们的视野里出现的频率越来越高，那么问题来了，到底应如何写一份恰当的演讲稿呢？下面是店铺为大家收集的名人励志演讲稿，欢迎阅读，希望大家能够喜欢。

名人励志演讲稿1各位嘉宾好！大家好，我是华策影视的创始人赵依芳。

今天这个舞台给我，让我来分享一下我的人生和创业的一些体会。

人生的过程也很简单，可能就几次“duang”就走到了今天，其实因为大家可能都知道我原来是在一个县城的机关里工作，是92年下海的。

那个时间点，其实我有一份很好的工作，也有一个很好的家庭，但是确实有一天突然有个念头：人生是不是就这样了？就有半年时间的纠结，应该来创业，应该出来看看世界后面是不是不一样。

因为如果我在那个地方我可能一辈子就那样走下去了，今天可能就是退居二线的一个女干部。

那时候已经30多岁了，30多岁从一个县城只身一人跑到杭州，然后是住在就我们演播室对面的银星宾馆，一楼是办公室，楼上是我的住房。

租了几个房间，但是开始的时候不觉得怎么样，后来慢慢慢慢时间长了，其实是有一种非常恐惧的不安全感，就是你觉得白天来上班也在这个房间，晚上回去楼梯爬上去也在那个房间，就是特别特别不安全感。

所以这个人那个时间点就压力很大，所以那个时间点差点要跑回去了。

但是人生中最大的意外的“duang”我觉得我应该是我把华策去做上市。

XX年以后，国家有支持文化产业，那那个时间点想想，其它的产业都在做上市，那文化产业会不会也是可以去做资本市场、去上市、去想想看？那后来也是在三四个月的一个考察了解这个过程中，也是突然说我们来做一下，做不成没有关系，做成可能是一个新鲜的事。

但是不知道上市以后干什么，不知道、真的不知道，就是觉得这是一个新鲜的事，可以使我的事情做的更大一些，或者资金方方面面、品牌啊得到保障。

所以我印象中，上市这个事情可能对我来说是比较重要的，就是平时你要有很多的去积累，去想你的过程、你的人生有意义的或者你喜欢的事情是什么，但是在决定的时候可能要从你的心出发，从你的感知出发，要做一些一刹那的决定。

善良真的比聪明更重要吗

善良真的比聪明更重要吗
最近微信朋友圈很多人都在说一句话：善良比聪明更重要。

这句话出自美国最大电商公司Amazon创始人杰夫?贝
索斯在普林斯顿大学2010年毕业典礼上的演讲，演讲全文得到了微信之父张小龙的推荐，这句话也成为“鸡汤金句”之一。

善良比聪明更重要，听上去确实挺有道理的，所以很多人都开始信奉这句格言。

但就像所有的金玉良言一样，人们总会将其用在自己需要的地方，哪怕断章取义。

在知乎上一个叫“童瑶”的大V诈捐之后，这句话让很多人为自己的行为找到了借口，因为自己更“善良”，那个假扮成淑女的抠脚大汉只不过耍了点儿小聪明而已。

在百度贴吧事件出现之后，一堆人又开始拿这句话去批评百度：技术本来没错，关键是看如何使用――我相信以后有企业出现类似的行为时，还会有人这样去要求一家企业：善良比聪明更重要啊！
但问题是，善良真的是属于企业的品格吗？
肯定有人要说Google了，但Google不作恶只是Google 践行的价值观而已，跟善不善良没什么关系。

我们应该将企
业当作一个没有人性的商业机构，设立严密的游戏规则来约束它，并且不断完善这套游戏规则――可能是舆论监督、法律法规、行业公约，而不是去期待某家企业一夜之间就有了道德。

聪明与否，现在可用工具来量化；善良则是内心深处的选择，无法量化、测试和优化，尽管很多时候人们会受到或者对他人进行道德审判，但结果往往是不准确的。

所以，聪明跟善良根本不在一个维度，一个是上脑，一个是走心，并不应该放在一起比较，谁更重要并无答案。

毕业演讲：Weareourchoice

毕业演讲：We are our choice亚马逊创始人Jeff Bezos在普林斯顿大学2010年毕业典礼上的讲话2010 Baccalaureate remarks, Princeton University"We are What We Choose"Remarks by Jeff Bezos, as delivered to the Class of 2010BaccalaureateMay 30, 2010As a kid, I spent my summers with my grandparents on their ranch in Texas. I helped fix windmills, vaccinate cattle, and do other chores. We also watched soap operas every afternoon, especially "Days of our Lives." My grandparents belonged to a Caravan Club, a group of Airstream trailer owners who travel together around the U.S. and Canada. And every few summers, we'd join the caravan. We'd hitch up the Airstream trailer to my grandfather's car, and off we'd go, in a line with 300 other Airstream adventurers. I loved and worshipped my grandparents and I really looked forward to these trips. On one particular trip, I was about 10 years old. I was rolling around in the big bench seat in the back of the car. My grandfather was driving. And my grandmother had the passenger seat. She smoked throughout these trips, and I hated the smell.At that age, I'd take any excuse to make estimates and do minor arithmetic. I'd calculate our gas mileage -- figure out useless statistics on things like grocery spending. I'd been hearing an ad campaign about smoking. I can't remember the details, but basically the ad said, every puff of a cigarette takes some number of minutes off of your life: I think it might have been two minutes per puff. At any rate, I decided to do the mathfor my grandmother. I estimated the number of cigarettes per days, estimated the number of puffs per cigarette and so on. When I was satisfied that I'd come up with a reasonable number, I poked my head into the front of the car, tapped my grandmother on the shoulder, and proudly proclaimed, "At two minutes per puff, you've taken nine years off your life!"I have a vivid memory of what happened, and it was not what I expected. I expected to be applauded for my cleverness and arithmetic skills. "Jeff, you're so smart. You had to have made some tricky estimates, figure out the number of minutes in a year and do some division." That's not what happened. Instead, my grandmother burst into tears. I sat in the backseat and did not know what to do. While my grandmother sat crying, my grandfather, who had been driving in silence, pulled over onto the shoulder of the highway. He got out of the car and came around and opened my door and waited for me to follow. Was I in trouble? My grandfather was a highly intelligent, quiet man. He had never said a harsh word to me, and maybe this was to be the first time? Or maybe he would ask that I get back in the car and apologize to my grandmother. I had no experience in this realm with my grandparents and no way to gauge what the consequences might be. We stopped beside the trailer. My grandfather looked at me, and after a bit of silence, he gently and calmly said, "Jeff, one day you'll understand that it's harder to be kind than clever."What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift, kindness is a choice. Gifts are easy -- they're given after all. Choices can be hard. You can seduce yourself with your gifts if you're not careful, and if you do, it'll probably be to the detriment of your choices.This is a group with many gifts. I'm sure one of your gifts is the gift of a smart and capable brain. I'm confident that's the case because admission is competitive and if there weren't some signs that you're clever, the dean of admission wouldn't have let you in.Your smarts will come in handy because you will travel in a land of marvels. We humans -- plodding as we are -- will astonish ourselves. We'll invent ways to generate clean energy and a lot of it. Atom by atom, we'll assemble tiny machines that will enter cell walls and make repairs. This month comes the extraordinary but also inevitable news that we've synthesized life. In the coming years, we'll not only synthesize it, but we'll engineer it to specifications. I believe you'll even see us understand the human brain. Jules Verne, Mark Twain, Galileo, Newton -- all the curious from the ages would have wanted to be alive most of all right now. As a civilization, we will have so many gifts, just as you as individuals have so many individual gifts as you sit before me.How will you use these gifts? And will you take pride in your gifts or pride in your choices?I got the idea to start Amazon 16 years ago. I came across the fact that Web usage was growing at 2,300 percent per year. I'd never seen or heard of anything that grew that fast, and the idea of building an online bookstore with millions of titles -- something that simply couldn't exist in the physical world -- was very exciting to me. I had just turned 30 years old, and I'd been married for a year. I told my wife MacKenzie that I wanted to quit my job and go do this crazy thing that probably wouldn't work since most startups don't, and I wasn't sure what would happen after that. MacKenzie (also a Princeton grad and sitting here in the second row) told me I should go for it. As a young boy, I'd been a garage inventor. I'd invented an automatic gate closer outof cement-filled tires, a solar cooker that didn't work very well out of an umbrella and tinfoil, baking-pan alarms to entrap my siblings. I'd always wanted to be an inventor, and she wanted me to follow my passion.I was working at a financial firm in New York City with a bunch of very smart people, and I had a brilliant boss that I much admired. I went to my boss and told him I wanted to start a company selling books on the Internet. He took me on a long walk in Central Park, listened carefully to me, and finally said, "That sounds like a really good idea, but it would be an even better idea for someone who didn't already have a good job." That logic made some sense to me, and he convinced me to think about it for 48 hours before making a final decision. Seen in that light, it really was a difficult choice, but ultimately, I decided I had to give it a shot. I didn't think I'd regret trying and failing. And I suspected I would always be haunted by a decision to not try at all. After much consideration, I took the less safe path to follow my passion, and I'm proud of that choice.Tomorrow, in a very real sense, your life -- the life you author from scratch on your own -- begins.How will you use your gifts? What choices will you make?Will inertia be your guide, or will you follow your passions?Will you follow dogma, or will you be original?Will you choose a life of ease, or a life of service and adventure?Will you wilt under criticism, or will you follow your convictions?Will you bluff it out when you're wrong, or will you apologize?Will you guard your heart against rejection, or will you act when you fall in love?Will you play it safe, or will you be a little bit swashbuckling?When it's tough, will you give up, or will you be relentless?Will you be a cynic, or will you be a builder?Will you be clever at the expense of others, or will you be kind?I will hazard a prediction. When you are 80 years old, and ina quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices. Build yourself a great story. Thank you and good luck! 会抱怨从降临那一刻起我没有那么聪明，不够漂亮，家庭背景没有好，没有提供好的教育，好的成长环境等等等等，常常问为什么我没有，但是却没有好好看到我拥有的，那些也都是gifts，是上天赋予的，诞生日礼物。