新职业英语市场营销英语Unit3 pricing
新职业英语1--Unit3汇编
Guest Information
Henry male, former HR Manager.
Mr. Nelson
Susan
female, CEO. She loves
A
traveling.
George
male, Sales Manager.
David
C
male, Production Manager.
❖ 1) entertain v. 招待；给…娱乐 e.g. He entertain us for hour with his story and joke. We were all entertained by his humorous stories. entertain sb. with sth. (用某物)使某人快乐 entertain sb. as... 把某人当……招待
❖ 相关派生词: self-confidence: 自信 confident a.
❖ 3) cocktail n. 鸡尾酒 cocktail party 鸡尾酒会 A cocktail party is where cocktails and light snacks
are served, often taking place early in the evening before another social event.
2.Pair male and female guests.
dinner. Here are some
3.Seat guests of honor in
principles for arranging seats at a dinner table and the
order. The most important person should be seated at
市场营销英语
市场营销英语篇一：市场营销专业英语单词完整MarketingManagement营销管理NewProductDevelopment新产品开发ServiceIndutryMarketing服务业营销Advertiing广告BuineNegotiation商业谈判InternationalMarketing国际市场营销SaleChannel销售渠道PublicRelationhip公共关系ConumerBehavior消费者行为SytemofManagementInformation管理信息系统MarketingReearch营销调研acceibility可进入性acceoryequipmentmarket附属设备市场accountmanagementpolicie 客户管理策略poitioning定位additiontoe某itingproductline现有产品线的增加adminiteredverticalmarketingytem管理式垂直营销系统marketegmentation市场细分alepromotion销售促进AmericanMarketingAociation美国营销协会annualmarketingplan年度营销计划aurance保证attitudeofconumer消费者态度availability可获得性/供货能力awarene（产品）知晓度/知名度babyboomer婴儿潮出生的一代人backwardchannelforrecycling回收的后向渠道backwardintegration后向垂直一体化banneradvertiement横幅标语广告barcode条形码barter实物交易baicphyicalneed基本生理需要BCGGrow-ShareMatri某波士顿增长-份额矩阵beforetet事前测试BehaviorScanInformationReourceInc.行为扫描信息源公司behavioralanalyi行为分析behavioralhierarchie行为层级benchmarking基准benefitcluter利益群体benefit利益Benz奔驰billing帐单birthrate出生率bluecollar蓝领bottomline底线/盈亏一览结算线brandawarene品牌意识/认知brande某tenion品牌扩展brandloyalty品牌忠诚度brandmark品牌标志brandname品牌名称brandpoitioning品牌定位brandrecognition品牌识别brandtrategie品牌战略brand品牌brandingtrategy品牌化战略branding品牌化brand'equity品牌的价值break-evenanalyi盈亏平衡分析break-evenvolume盈亏平衡产量breathofproductaortment产品线的宽度breathordiverityofproductline产品线的宽度或多样性bribery贿赂BritihAirway英国航空公司broker经纪人budgeting预算bundle 捆绑BureauofCenu人口统计局buinetrengthrating商业能力评分buineplan商业计划buinepoition经营地位buineector商业部门buineervicemarket商业服务市场buinetrategie经营战略buineunittrategy经营单位战略buybackallowance回购折让buybackarrangement产品返销buyer'bargainingpower买方的讨价还价能力buyer采购者buyingbehavior购买行为buyingcenter采购中心buyinginertia购买惯性buyingintention购买意图buyingoffice连锁商店的进货中心buyingpowerinde某(BPI)购买力指数buyingituation采购情况/类型buyingtak采购任务capitalgain资本收益capitalinvetedinproduct产品投入资本Carnival嘉年华cahcow现金牛类cahdicount现金折扣catalogueale目录销售categorizationofperception感知分类categorization分门别类centralization集中化chameleon/follower变色龙/跟随者channelalternative可选择的营销渠道channelconflict渠道冲突channeldeciion渠道决策channelfunction渠道功能channelintitution渠道组织结构channelmanagement渠道管理channelobjective渠道目标channelofditribution分销渠道channelpower渠道权力channel-controltrategie渠道控制战略channel-deigndeciion渠道设计决策channel-managementdeciion渠道管理决策clothingretailer服装零售商co-branding联合品牌codeofethic（职业）道德标准coercivepower强制权cognitivedionance认识的不协调collectionofdata数据收集collection收款co-marketingalliance联合营销联盟conflictandreolutiontrategie冲突和解决战略conformancetopecification与规格一致conformance一致性confrontationtrategy对抗战略conjointmeaurement联合测度法conjunctivemodel联合模型conumerdeciion-making消费者（购买）决策conumergoodchannel消费品分销渠道ConumerGoodPricingAct,USA 美国消费品定价法案conumergood消费品conumermarket消费品市场conumerneed消费者需求conumerpackaged-goodfirm消费者包装食品公司conumerpromotion消费者促销conumertet消费者测试conumer/houeholdmarket消费者/家庭市场conumer'perception消费者感知conumption消费contet竞赛contingencyplanning权变计划contractcontruction契约建筑业contractmanufacturing契约制造业contraction/trategicwithdrawaltrategy收缩/战略性撤退战略contractualentrymode契约式进入模式contractualverticalmarketingytem合约式垂直营销系统contributionmarginanalyi边际贡献（贡献毛利）分析contributionmargin边际贡献controltrategie控制战略conveniencefoodtore便利食品商店conveniencegood便利品convenience服务的便利性CoolWhip清凉维普co-operativeadvertiing合作性广告co-ordinationandconflictreolution协调与冲突解决co-production合作生产corebenefitpropoition(CBP)核心利益方案/提议corollary-datamethod推定数据法corporateHQ公司总部corporatecope公司（经营）范围corporatetrategy公司战略corporateverticalmarketingytem公司式垂直营销系统corporate/intitutionaladvertiing团体/社会公共机构广告correctiveaction矫正行动cotanalyi成本分析coteffectivene成本有效性cotleaderhiptrategy成本领先战略cotofcapital资本成本cotofgoodold(COGS)产品销售成本cotreduction降低成本产品cot-and-volumerelationhip成本-数量关系cot-orientedpricing 成本导向定价法cot-plu/mark-uppricing成本加成/溢价定价法cotandbenefitofmarketingfunction营销职能的成本和效益coverageofgeographicmarket地域性市场的范围coverageofrelevantretailer相关零售商的销售范围credibility信誉creditterm信贷条款criticalaumption关键假设cro-elaticity交叉弹性cutomarypricing习惯性定价法cutomeranalyi顾客分析cutomercontact顾客接触cutomerdemand顾客需求cutomerintimacy顾客亲密度cutomerloyalty顾客忠诚度cutomerneed顾客需要cutomerorganizationofaleforce按客户组织销售队伍cutomerretention顾客维系/保留cutomeratifaction顾客满意度cutomeregmentpricing顾客细分市场定价cutomerervice顾客服务cutomer-orientedpricing顾客导向定价法cutomer'perception顾客感知cutomer'preference顾客偏好cutomer'priceenitivity顾客的价格敏感度cutomizing定制。
商务英语科目三专业词汇
商务英语科目三专业词汇1. Marketing (市场营销)- Advertising (广告)- Branding (品牌建设)- Consumer Behavior (消费者行为)- Market Research (市场调研)- Pricing Strategy (定价策略)- Sales Promotion (销售促销)- Segmentation (分割)2. Finance (财务)- Audit (审计)- Budgeting (预算编制)- Cash Flow (现金流)- Financial Statement (财务报表)- Investment (投资)- Risk Management (风险管理)- Taxation (税务)3. International Business (国际商务)- Foreign Direct Investment (外国直接投资) - Globalization (全球化)- Import/Export (进出口)- Joint Venture (合资企业)- Trade Agreements (贸易协定)- World Trade Organization (世界贸易组织) 4. Human Resources (人力资源)- Employee Training (员工培训)- Labor Laws (劳动法)- Performance Evaluation (绩效评估)- Recruitment (招聘)- Salary Negotiation (薪资谈判)- Team Building (团队建设)- Workforce Diversity (劳动力多样化)5. Operations Management (运营管理)- Capacity Planning (产能规划)- Inventory Management (库存管理)- Lean Manufacturing (精益生产)- Quality Control (质量控制)- Supply Chain Management (供应链管理)- Time Management (时间管理)- Workflow Optimization (工作流优化)以上是商务英语科目三的一些专业词汇，涵盖了营销、财务、国际商务、人力资源和运营管理等领域的重要词汇。
新职业英语市场营销英语Unit3 pricing文档可编辑修改
- 8 - 2019/12/2
Reading A
声音
翻译
? External Factors
? Pricing very often has to take into account external factors, especially in the case of consumer goods. Indians are among the world's most price sensitive customers. Yet, many MNCs (multinational companies) operating in India ignore the mass market and launch products for the upper end of the market only. Consequently, their ability to build volume is threatened. For example, when Levi's entered India in June 1995, it was expected to do well, as it had the advantage of owning one of the leading brands in the world. By mid 1998, Levi's realized that it was going nowhere. Teenagers perceived Levi's products, priced at over 2,000 rupees, to be too expensive, forcing the company to tone down its premium image. Nike also started marketing its brands in India in 1995. Until April 1999, however, all Nike's products were priced at 2,500 rupees and above. Needless to say, volumes did not pick up. In July 1999, Nike introduced sneakers priced at 999 rupees to meet the needs of entry level sports enthusiasts.
新职业英语unit3(课堂PPT)
vt. 缩短；减少；变短
·vi. 缩短；变短 减低
· 缩短 · 弄短 · 短语 ·shorten sail 收帆减速 ; 缩帆 ; 收帆 ; 放慢速度 ·shorten leng 缩短 ; 变短 ; 弄短 ; 变小 ·shorten material 减黏材料
They dragged him down from his high position.
他们把他从高职位上拉了下来。
11
playtime n.播放的时间
Playtime Coffee 杭州写意时光咖啡 Video Playtime 书名 playtime laft 剩余播放时间
My son, he needs his playtime.
16
normal
·adj. 正常的；正规的，标准的 ·n. 正常；标准；常态 ·n. (Normal)人名；(德)诺马尔
·Normal 正态分布 ·NORMAL MODE 正常模式 ; 一般 启动模式 ; 普通模式 ; 正规模 ·normal height 正常高 ; 标高 ; 法线 高
17
exterior
·adj. 外部的；表面的；外在的 ·n. 外部；表面；外型；外貌
·例： ·The exterior of the building was a masterpiece of architecture, elegant and graceful. ·该建筑物在外观上是一项建筑杰作，精美雅致。
He forfeited his property by crime. 他因犯罪被剥夺财产。
8
connector n.接头，连接器
新职业英语IT英语Unit3翻译
YOUR LOGO
THANK YOU
汇报人：XX
汇报时间：20XX/01/01
不足：对某些专 业术语的翻译不 够准确，需要加 强学习和积累
对原文的理解和表达的反思
反思对原文的理 解：是否准确把 握了原文的意思 和意图
反思表达方式： 是否流畅、自然， 是否符合语言规 范
反思翻译技巧的 运用：是否恰当 运用了翻译技巧 ，如直译、意译 等
反思对专业术语 的掌握：是否准 确翻译了专业术 语，是否需要加 强学习
对翻译技巧应用的反思和提升
直译与意译的运用：在翻译过程中，对于某些表达方式，直译可能无法传达原文的含义，需要采 用意译的方式。
词汇选择：在IT英语中，存在许多专业术语，需要准确选择词汇，确保译文准确传达原文含义。
句子结构的调整：在翻译过程中，需要根据目标语言的语法规则和表达习惯，对句子结构进行调 整，使译文更加流畅自然。
新职业英语IT英 语Unit3译文评 估
06.
新职业英语IT 英语Unit3译 文总结与反思
单击添加章节标题内容
01
新职业英语IT英语Unit3翻译概述
02
翻译内容介绍
翻译内容：新职业英语IT英语 Unit3的课文和练习题
翻译技巧：根据语境选择合适的 词汇和表达方式
添加标题
添加标题
添加标题
添加标题
05
译文准确性的评估
对比原文和译文， 检查是否存在明 显的语义偏差或 遗漏。
评估译文的语法 和拼写是否正确， 是否符合目标语 言的表达习惯。
对比原文和译文 的风格，检查译 文是否保持了原 文的语调和语气 。
营销英语 unit 3
体地理区域内、某一特定顾客群体的市场信息的过程。
Section I Special Terms
Marketing Research Marketing research is meant to encompass research practices (including such techniques as surveys, focus groups, interviews, and
Section II
Text Study
Pre-reading questions
1. What is marketing research? 2. Do you think marketing research is important or not, why? 3. How many approaches are available to a market researcher?
C. 途径
D. 修改 E. 味道
F. 明确的
G. 概括的 H. 问卷
Section II
Exercise 3
Text Study
Fill in the blanks with the appropriate form of the words in brackets.
Many companies have their own marketing research departments. However, due to limited market research companies (limit) corporate resources, more independent are hired (hire) to conduct research. The might (may) maintain a large
新职业英语2通用版Unit3
Camera Batteries (Charger)
Briefcase Train/Flight Tickets Personal ID Credit Card Travel Itinerary Maps of Offices, Hotels, etc. Contact Information Document Back-ups
Business Trip Checklist
Personal Items Cell Phone (Charger) Radio MP3 or Media Player Books or Magazines Toothbrush & Toothpaste Shampoo Business Suits
Business Trips Don’t Have to Be All Business
1 It’s important to know your objectives on a business trip, and to set out with those goals in mind and how to accomplish them. But along the way, something rather amazing happens when you travel on business. You may go to some pretty amazing places, and get chances to see things you would have never sought out on your own.
< Back Next > Home
Unit 3 Business Travel
ReadRg eAaidnin g A
最新新职业英语Unit 3
principles for arranging seats at a dinner table and the
order. The most important person should be seated at
information about the guests.
the right hand of the host.
ReadTeixnt g A A-3
Business meals are multi-tasking jobs which can often turn out to be nightmares. If you want to make a lasting impression, then it pays to be on your best behavior at any such meal. Of course, you need to be knowledgeable in your field, but you also need the style and grace to see you through these events. During a typical business meal you must be a good listener, ask and answer questions intelligently, talk about your company confidently and appear pleasant and relaxed.
ReadTexitng A A-1
Deals over Meals
As a form of business entertaining, business meals are increasingly used to build up personal trust and confidence. Westerners do an extraordinary amount of business over meals, from a quick breakfast to “working lunches” to cocktail receptions and formal dinners.
市场营销专业英语单词完整
Marketing Management营销管理New Products Development新产品开发Service Industry Marketing服务业营销Advertising广告Business Negotiation商业谈判International Marketing国际市场营销Sales Channels销售渠道Public Relationship公共关系Consumer Behavior消费者行为Systems of Management Information管理信息系统Marketing Research营销调研accessibility 可进入性accessory equipment markets 附属设备市场account management policies 客户管理策略positioning定位additions to existing product lines 现有产品线的增加administered vertical marketing systems 管理式垂直营销系统market segmentation市场细分sales promotion销售促进advertising feedback 广告反馈advertising frequency 广告频率advertising media 广告媒体advertising reach 广告接受人数advertising message 广告信息advertising source 广告信息来源agent middleman 代理商allowance 折让alteration 退换American Marketing Association 美国营销协会annual marketing plan 年度营销计划assurance 保证attitudes of consumers 消费者态度availability 可获得性/供货能力awareness （产品）知晓度/知名度baby boomers 婴儿潮出生的一代人backward channels for recycling 回收的后向渠道backward integration 后向垂直一体化banner advertisements 横幅标语广告bar codes 条形码barter 实物交易basic physical needs 基本生理需要BCG Grow-Share Matrix 波士顿增长—份额矩阵before tests 事前测试Behavior Scan Information Resources Inc。
新职业英语市场营销英语Unit3 pricing文档可编辑修改
administration, premises,
advertising, promotions,
bonuses, distribution, profit
margins
- 11 - 2019/12/2
Reading A: Task 3
? 1. F 2. T 3. F 4. F 5. T
- 12 - 2019/12/2
- 22 - 2019/12/2
Speaking task 3
? Sample
A: Hi, David. B: Hi, Mary. Nice to see you here. A: Yeah. How are you? B: I' m busy with pricing our new product. A: What pricing strategy have you adopted? B: Penetration pricing. A: Why? B: Because we want to capture market share.
√ √
√
- 17 - 2019/12/2
Listening task 4
F F T T F
- 18 - 2019/12/2
Listening task 5
competition
failure
perceived value quality
product development cost
- 19 - 2019/12/2
- 14 - 2019/12/2
Listening task 1
A new face cream. To capture a large market share. Penetration pricing. Production and development costs. The large sales volume.
新职业英语基础篇unit3
er. 2) Skimm ing A) Ask stude nts to read the text as quick ly as they can and tried to get the main idea of this passa ge. B) Ask stude nts to read the text again , then finis hTask1 on P36 3) Inten sive Readi ng ① As a form of busin ess enter taini ng, busin ess meals are incre
1) As soon as the hoste ss picks up her napki n(餐巾), pick yours
up and lay it on your lap.
2) The Soup Cours e
Dinne r usual ly begin swith soup. The large st spoon at your place is the soup spoon .It will be besid e your plate at the right -hand side.
Bread is taken in the finge rs and laid on the side plate or the edge of the large plate ;it is never taken with a fork. Butte r is taken from the butte rdish with the butte rknife and place don the side plate , not on one's bread .
新职业英语通用版第二册Unit 3
are times when you have completed your work and you can
take in some of the local color, attractions and good food. The first resource to find out what is really cool to enjoy in the city or town you are visiting is the locals. If you go to a faraway town to conduct business with a partner or vendor, they are often more than happy to show you the lay of the land and what is fun to see and do in town.
< Back
Next >
Home
Unit 3 Business Travel
Text Reading A A-3
If you can secure the evening of a local in your destination town, you can get quite an amazing tour of the area and see things that tourists may never find. It isn’t that hard to invite a local to be your guide. If you have expense account money, you can arrange to buy your guide dinner. They get a good meal for free, and you get a guided tour of the area. But don’t be afraid to be a tourist if you are in a great city and you want to see the big sites. It can be a fine memory of your visit to the town, and after all, you’ve worked hard on your business objectives so you are entitled to some relaxation.
市场营销学英文版最新版教学课件第3章
Demographic Environment (1 of 3)
• Demography is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.
Customers
• Five types of customer markets
– Consumer markets – Business markets – Reseller markets – Government markets – International markets
Figure 3.2 - Major Forces in the Company’s Macroenvironment
steadily over the past three decades.
• Trends:
– Shortages of raw materials – Increased pollution – Increased government intervention
Technological Environment (1 of 2)
• The U.S. population contains several generational groups:
– Baby Boomers – Generation X – Millennials (or Generation Y) – Generation Z
Demographic Environment (3 of 3)
Figure 3.1 - Actors in the Microenvironment
新职业英语行业篇市场营销英语答案
新职业英语行业篇市场营销英语答案1、John had planned to leave, but he decided to stay in the hotel for（）two days because of the heavy rain. [单选题] *A. otherB. the otherC. another(正确答案)D. others2、94．—Let’s go out for a picnic on Sunday.—________. [单选题] *A．Nice to meet youB．Here you areC．The same to youD．Good idea(正确答案)3、When Max rushed to the classroom, his classmates _____ exercises attentively. [单选题] *A. didB. have doneC. were doing(正确答案)D. do4、He always ______ the teacher carefully in class. [单选题] *A. listensB. listens to(正确答案)C. hearsD. hears of5、The relationship between employers and employees has been studied（）. [单选题] *A. originallyB. extremelyC. violentlyD. intensively(正确答案)6、—______ is the concert ticket?—It’s only 160 yuan.（）[单选题] *A. How manyB How much(正确答案)C. How oftenD. How long7、The idea of working abroad really（）me. [单选题] *appeals to (正确答案)B. attaches toC. adapts toD. gets across8、These plastics flowers look so_____that many people think they are real. [单选题] *A.beautifulB.artificialC.natural(正确答案)D.similar9、I often _______ music from the Internet. [单选题] *A. download(正确答案)B. spendC. saveD. read10、There is something wrong with my teeth. I’ve had?a _______. [单选题] *A. toothache(正确答案)B. headacheC. stomachacheD. heartache11、85．You’d better? ? ? ? ? a taxi, or you’ll be late. [单选题] *A．take(正确答案)B．takingC．tookD．to take12、Jim is a(n) _______. He is very careful and likes to work with numbers. [单选题] *A. secretaryB. tour guideC. accountant(正确答案)D. English teacher13、( )Keep quiet, please. It’s ________ noisy here. [单选题] *A. many tooB. too manyC. too muchD. much too(正确答案)14、I’d like to go with you, ______ I’m too busy. [单选题] *A. orB. andC. soD. but(正确答案)15、All he _______ was a coat. [单选题] *A. had on(正确答案)B. had toC. had a restD. had a good time16、75．Why not________ for a walk? [单选题] *A．go out(正确答案)B．to go outC．going outD．goes out17、32．There are about __________ women doctors in this hospital. [单选题] * A．two hundred ofB．two hundreds ofC．two hundredsD．two hundred (正确答案)18、Ladies and gentlemen, please fasten your seat belts. The plane _______. [单选题] *A. takes offB. is taking off(正确答案)C. has taken offD. took off19、What he said sounds _______. [单选题] *A. pleasantlyB. nicelyC. friendly(正确答案)D. wonderfully20、She found her wallet（）she lost it. [单选题] *A. where(正确答案)B. whenC. in whichD.that21、How beautiful the flowers are! Let’s take some _______. [单选题] *A. photos(正确答案)B. potatoesC. paintingsD. tomatoes22、Many people believe that _________one has, _______ one is, but actually it is not true. [单选题] *A. the more money ; the happier(正确答案)B. the more money ; the more happyC. the less money ; the happierD. the less money ; the more happy23、24．Kitty’s father ______ a policeman since 2 He loves helping people. [单选题] *A．isB．wasC．has been (正确答案)D．have been24、1．I saw ________ action film with my friend yesterday, and ________ film was amazing. [单选题] *A．a...aB．a...theC．an...the(正确答案)D．an...a25、—When are you going to Hainan Island for a holiday? —______ the morning of 1st May.（）[单选题] *A. InB. AtC. On(正确答案)D. For26、--The last bus has left. What should we do?--Let’s take a taxi. We have no other _______ now. [单选题] *A. choice(正确答案)B. reasonC. habitD. decision27、44．—Hi, Lucy. You ________ very beautiful in the new dress today.—Thank you very much. [单选题] *A．look(正确答案)B．watchC．look atD．see28、He spoke too fast, and we cannot follow him. [单选题] *A. 追赶B. 听懂(正确答案)C. 抓住D. 模仿29、Mom is making dinner. It _______ so nice! [单选题] *A. smells(正确答案)B. tastesC. feelsD. sounds30、26．—Mary, is this your pen?—No, it isn't. ________ is black. [单选题] * A．MyB．IC．MeD．Mine(正确答案)。
新职业英语市场营销英语第三版定语从句
新职业英语市场营销英语第三版定语从句
新职业英语市场营销英语第三版定语从句
市场营销作为一门重要的商业学科，越来越受到人们的重视。
在全球化的商业环境中，掌握市场营销英语成为了现代职场中不可或缺的能力之一。
为了满足市场的需求，新职业英语市场营销英语第三版应运而生。
新职业英语市场营销英语第三版着重强调定语从句的运用。
定语从句在市场营销英语中扮演着重要的角色，它能够帮助人们更准确地描述产品、服务以及市场情况。
在市场营销英语中，使用定语从句可以使句子更加简洁明了，表达更加准确。
本书的第三版在之前版本的基础上进行了更新和拓展。
首先，新的案例分析被添加进去，以帮助读者更好地理解市场营销英语的应用。
这些案例涵盖了不同行业和市场的实际情况，读者可以通过分析这些案例来学习如何使用定语从句来描述市场需求和竞争情况。
此外，第三版还引入了互动学习资源，如在线课堂和练习题，以帮助读者巩固所学内容。
这些互动学习资源可以帮助读者提高其市场营销英语的实际应用能力，并帮助他们更好地应对现实商业环境中的挑战。
最后，新的市场营销英语术语和常用表达也被纳入到了第三版中。
随着市场的不断发展和变化，新的术语和表达方式不断涌现。
为了保持与时俱进，本书对这些新的术语进行了收集和整理，以帮助读者更好地理解和运用。
总结起来，新职业英语市场营销英语第三版定语从句的引入使得学习者能够更好地掌握市场营销英语的运用。
通过案例分析、互动学习资源和新的术语和表达方式的引入，读者可以提高其市场营销英语的实际应用能力，为在职场中获得成功打下坚实的基础。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
administration, premises,
advertising, promotions,
bonuses, distribution, profit
margins
- 11 - 2020/2/29
Reading A: Task 3
» 1. F 2. T 3. F 4. F 5. T
- 12 - 2020/2/29
Speaking Activities
Speaking Task 1 Speaking Task 2 Speaking Task 3 Speaking Task 4
- 20 - 2020/2/29
Speaking task 1
» Sample
A: What’s your opinion about the pricing strategy for our new furniture? B: Well, I think it’s not appropriate. I feel that a penetration pricing strategy will build market share quickly. A: I agree with you.
- 14 - 2020/2/29
Listening task 1
A new face cream. To capture a large market share. Penetration pricing. Production and development costs. The large sales volume.
- 9 - 2020/2/29
Reading A: Task 1
» Before reading the passage, list as many factors as you can that may influence the final price of a product.
Cost, advertising, tax, wage, bonus, distribution, etc.
Warming-up Activity
Warming-up Activity Task 1 Warming-up Activity Task 2
- 3 - 2020/2/29
Warming-up: Task 1
» A. Limited Time Pricing » B. Promotional Pricing » C. Psychological Pricing
- 23 - 2020/2/29
Speaking task 4
» Sample
»
Good morning, ladies and gentlemen! I’m glad to
have the opportunity to share my thoughts with you. When
it comes to the pricing of products, there are certain factors
- 15 - 2020/2/29
Listening task 2
1. pricing strategy 2. build market
share 3. samples 4. low-income 5. psychological
- 16 - 2020/2/29
Listening task 3
√
√
- 8 - 2020/2/29
Reading A
声音
翻译
» External Factors
» Pricing very often has to take into account external factors, especially in the case of consumer goods. Indians are among the world’s most price sensitive customers. Yet, many MNCs (multinational companies) operating in India ignore the mass market and launch products for the upper end of the market only. Consequently, their ability to build volume is threatened. For example, when Levi’s entered India in June 1995, it was expected to do well, as it had the advantage of owning one of the leading brands in the world. By mid 1998, Levi’s realized that it was going nowhere. Teenagers perceived Levi’s products, priced at over 2,000 rupees, to be too expensive, forcing the company to tone down its premium image. Nike also started marketing its brands in India in 1995. Until April 1999, however, all Nike’s products were priced at 2,500 rupees and above. Needless to say, volumes did not pick up. In July 1999, Nike introduced sneakers priced at 999 rupees to meet the needs of entry level sports enthusiasts.
Reading A: Task 4
» (Open answer)
- 13 - 2020/2/29
Listening Activities
Listening Task 1 Listening Task 2 Listening Task 3
Listening Task 4 Listening Task 5
- 7 - 2020/2/29
Reading A
声音
翻译
» Internal Factors
» Some factors can be controlled by the company and, if necessary, can be adjusted. However, making a quick change is not always possible. For instance, price may depend heavily on the productivity of the manufacturing facility (e.g. how much can be produced within a certain period of time). The marketer knows that increasing productivity will reduce the cost of each unit and thus allow the price to the customers to be decreased. But increasing productivity may require major changes in the manufacturing facility such as building new premises or buying new machinery which will take time and will not translate into lower prices for a considerable period of time.
Unit 3
Pricing
市场营销英语 English for Sales and Marketing
Contents
Warming-up Reading A Listening Speaking
Reading B Writing Project Vocabulary and Structure
- 2 - 2020/2/29
- 21 - 2020/2/29
Speaking task 2
» Sample
A: I feel that we may use psychological pricing strategy for our new product. B: No, I can’t agree with you. A: Then, what about promotional pricing strategy? B: That’s a good idea.
- 22 - 2020/2/29
Speaking task 3
» Sample
A: Hi, David. B: Hi, Mary. Nice to see you here. A: Yeah. How are you? B: I’m busy with pricing our new product. A: What pricing strategy have you adopted? B: Penetration pricing. A: Why? B: Because we want to capture market share.
- 6 - 2020/2/29
Reading A
声音
翻译
Pricing in Emerging Markets
» The final price of a product may be influenced by many factors such as costs of raw materials, machinery, wages, administration, premises, advertising, promotions, bonuses, distribution and profit margins, taxes and meeting regulatory requirements. These factors can be categorized into two main groups : internal factors and external factors.