体验商务英语综合教程3 Unit 1 Unit6 Unit8 Unit9 Unit 15 Case Study
体验商务英语综合教程3（第二版）Unit8-Reading翻译
体验商务英语综合教程3（第二版）Unit8-Reading翻译第一篇：体验商务英语综合教程3(第二版)Unit 8-Reading翻译激励优质员工一个组织鉴别、吸引和留住优质高绩效的能够开发制胜战略的员工的能力已经成为确保竞争优势的决定性因素。
与发掘相比，我们更容易对优质的员工下定义。
他们具有显而易见的无限精力与热情，即使在糟糕的日子里也能用他们的品质照透这一天。
他们充满点子，能够高速有效地完成事项。
除了鼓舞士气的讲话，他们还会以身作则启发他人。
像这样的员工能够把组织推向越来越好的高度。
问题是具备这种品质的员工对于竞争对手是充满吸引力的，很可能被竞争对手物色。
这样的员工流失所造成的财政冲击是巨大的，包括高昂的培训费用和生产力和灵感的流失。
然而，并非所有的效率高的员工都是被偷走，有一部分是自己离开的。
通常效率高的员工离开是因为组织不知道如何留住他们。
太多的雇主对于效率高的员工，尤其是对于那些年轻的员工的议事日程没有察觉到或是漠不关心。
组织应该考虑到这样的员工可能如何看待重要的激励因素。
金钱仍然是重要的激励因素，但是组织不应该认定它是唯一有影响的因素。
事实上，效率高的员工常常理所当然地认为他们会得到良好的财政配套。
他们会从其他来源寻求动机。
权力下放对于新人来说是尤其重要的驱动力。
效率高的员工会争取以创新意识感受到自己拥有一个项目。
聪明的雇主会提供这个机会。
工作的挑战是对于效率高的员工的另一个重要的动力。
如果这样的员工觉察出他们的组织对于前进方向没有意识，他们很容易就失去动力。
自我发展的平台应该被提供。
效率高的员工非常渴望增强技能和完善他们的简历。
为再生提供时间是组织留住效率高的职工的另一个重要的方式。
工作内容需要变化，创造性思维和掌握新技能的时间应该可得。
提供教练或者导师的做法表明组织对个体发展快速跟进的承诺。
个体在能够依靠好的行政支援的环境下表现良好。
他们不想感觉到他们为组织赢得的成功由于他人的不称职或者后勤保障区的疲软而丢失。
综合商务英语教程第三册Unit 1
Focus
• Learning the business ethics
I. Lead-in
• 1. How can we judge whether a company is
ethical or not? Show your classmates an example.
• 2. Is it ethical to sell products that are legal, but
• V. Speaking
• C. Some people think that, to be
ethical in business is to take social responsibility. Do you agree with that? Why or why not?
• VI. Writing
known to harm those who use them? Take tobacco as an example.
II. Vocabulary Building
A. Match the words or phrases with their meanings.
• 1. ground rules • 2. ethic • 3. entrepreneur • 4. action • 5. acid test • 6. decision • 7. work
• You are an employee of a company
specializing in artificial fertilizer. Your company runs well but has caused serious environmental problems because of the chemical ingredients. Write a proposal to the manager to state the importance of business ethics and give some feasible suggestions on improving this situation with the help of structures and the sample above.
体验商务英语3教案unit11st
一、教案头编号：授课班级：授课日期：年月日年月日年月日本次课标题： Unit 1Globalization (Starting up/Listening/Reading1/Vocabulary)能力（技能）目标知识目标1. Use words to describe 1.Concepts of globalization.教globalization. 2.For and against views on2. Describe the advantages and globalization.学disadvantages of globalization. 3.Background information of 3. Reading skills: read for Boeing company.目information. 4.Vocabulary: Entering new 4. Use words to describe markets.globalization methods.标能1. Greet the students and introduce the aims of this class力2. Leading-in questions训3. Listening: For and against globalization练4. Reading : Going global任5. Vocabulary: Entering new markets.务及过程Teacher’s Resource Book （高等教育出版社）参考资料二、教学设计步教学内容骤告知 1. Concepts of globalization.( 教学 2. For and against globalization.内容、 3. Boeing: Becoming a global company.目的） 4. Vocabulary: Entering new markets.Leading-in: discuss these questions:引入Q1: What do you think globalization means?Q2: Do you think globalization is a recent trend?（任务Q3: What global companies can you think of? What industries 项目）are they in?Q4: Do global companies do more harm than good?Listening:操练Stephen Haseler,Professor of Government at London Guildhall University, has written books on British and（掌握European politics,and on globalization. In this section he 初步或points out how globalization increases competition.He also 基本能describes how it disempowers local governments and suggests 力）that large multinationals are now more powerful than somegovernments.教学Time 方法Activities (学生活动 )(时间 )讲授3min15 min 提问Answer the leading-inquestions.播放录音20 min Students listen to Recording1.1 and finish the exercises.深化（加深对基本能力的体会）归纳（知识和能力）练习15min Exercises pre-teach vocabulary from the interview and focusDo the exerciseon listening for information and for understanding.总结 5 min 1.Vocabulary: Entering new markets. Key words and 全球vocabulary associated with companies joining forces.化的Globalization, in one way or another, has been going on since概念human beings started to travel and to go to war with their及相 Keep the concept of neighbors. However, the modern form is highly dependent on关单 globalization and associated electronic communications and rapid international travel andvocabulary in mind.词freight, and has grown up with them.训练( 巩固拓展检验 )总结作业Reading: Going globalThis article talks about the attempt by Boeing to break down aparochial company culture in favor of a more global view,accompanied by a more international way of doing business.1.Views on and examples of globalization.2.Vocabulary about entering new markets.The exercises on P7 C &P8 B.阅读理解归纳讲述1.Discuss the questions2 .Read the article.25min3. Answer the questions.2 min5 minPractice后记Steps （步骤）Introduction Step OneStep TwoPeriod I: Section I & Section IV Applied writingMethods & Tasks（方法、任务）1.Concepts of globalization.2.For and against globalization.3.Boeing: Becoming a global company.4.Vocabulary: Entering new markets.Leading-in: ask students the following questions:Q1: What do you think globalization means?Q2: Do you think globalization is a recent trend?Q3: What global companies can you think of? What industries are they in?Q4: Do global companies do more harm than good?Listening: For and against globalizationStephen Haseler, Professor of Government at London Guildhall University, has written books on British and European politics, and on globalization. In this section he points out how globalization increases competition. He also describes how it disempowers local governments and suggests that large multinationals are now more powerful than some governments.Part A: Match the words below with their definitions.1)Students work through the exercise individually, checking their answers in pairs.2)Check the answers with the whole class.Answers: 1 c) 2 a) 3 e) 4 b) 5 d)Part B: Listen to the interview and answer these questions.1)Tell students to read the two questions, then play the recording.2)Divide the listening into two parts, pausing between the two main problem areas.3)Go through the answers with the whole class.Answers:1.Stephen Haseler is generally against globalization. He thinks that the advantagesare outweighed by a large number of disadvantages.2.Advantages: Globalization increases competition among companies.3.Disadvantages: Globalization could lead to big employment problems in the West;Globalization prevents governments from controlling their welfare systems.Part C: Complete the text below with these phrases from the interview.1)Write give-and-take, rule the roost and gather pace on the board.2)Students guess what they mean. 3) Get students to work through the exercise inpairs.4) Check the answers with the whole class.Answers: 1 rule the roost 2 give-and-take 3 gather paceReading : Going globalThis article talks about the attempt by Boeing to break down a parochial company culture in favor of a more global view, accompanied by a more international way of doingbusiness.Part A: Discuss these questions.1)What do you know about Boeing?2)Where is its head office?3)What do you think in-plant and out-plant mean?Part B: Go through the answers with the whole class.1.Boeing is a US company which manufactures aeroplanes for civil aviation.Step Three 2.Seattle.3.in-plant means in Seattle. Out-plant means everywhere.Part C: Which of these statements are true?1)Tell students to answer as many of the true/false questions as they can from memory.2)Students check or complete their answers by reading the text again and underliningthe passages which support their answers.3)Go through the answers with the whole class. Ask students to quote the relevantsections of the text to support their answers.Answers: 1 true 2 true 3 true 4 false 5 falseVocabulary: Entering new markets.In this section, students study key words and vocabulary associated with companies joiningforces.Part A: Match the methods below to the definitions.1)Ask the students to do this exercise individually.Step Four2) Go through the answers with the whole class.Answers: a d) 2 f) 3 g) 4 b) 5 c) 6 e) 7 a)Conclusion Homework Part B: Complete these sentences with some of the methods listed above.1)Tell students to do this exercise individually.2)Go through the answers with the whole class.1. joint venture 2 acquisition 3 local partner 4 licensing/franchising1.Views on and examples of globalization.2.Vocabulary about entering newmarkets The exercises on P7 C &P8 B.postscript。
体验商务英语综合教程三(第二版)答案Unit 1 Brands汇编
Assertiveness and confidence: even if you have good ideas, you have to know how to make Yourself heard. To give effective presentations and make negotiations are desirable ways to
Top-end (upmarket brand ) : Dior, Lancôme, Chanel, SK-II, Shiseido
Mid-range: Nivea, Revlon, Olay, Ponds
Bottom-end (downmarket brand) : Dabao, Caishi
Vocabulary 4A Match these word partnerships to their meanings.
Designed for students who want to improve their confidence and ability in conducting business in English.
2. Course Objectives
To know more about the international business;
To enlarge Business English vocabulary and develop language skills;
To improve practical abilities of communication, analyzing and teamwork spirit by means of case study and task-oriented teaching.
体验商务英语综合教程3中文双语对照版
体验商务英语综合教程3 第二版双语对照版Unit1 Made in Europe 欧洲制造Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products.除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。
美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。
在过去的五年中，它通过仅在低成本市场生产来提升毛利率。
在2002年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。
Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products.巴宝莉（Burberry）在亚洲持有许多许可授权安排。
(完整版)体验商务英语综合教程3中文双语对照版
体验商务英语综合教程3 第二版双语对照版Unit1 Made in Europe 欧洲制造Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products.除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。
美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。
在过去的五年中，它通过仅在低成本市场生产来提升毛利率。
在2002年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。
Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products.巴宝莉（Burberry）在亚洲持有许多许可授权安排。
体验商务英语综合教程3 unit 1 brands
1.Starting up
2.Why brands matter to you?
3. BRANDS CREATE DIFFERENCE. Any grocery store aisle has more product options than anyone can reasonably consider purchasing. What allows us to select one peanut butter brand over another or over a generic product? Branding helps define—in an instant, with a minimum of thought—what makes your product different and more desirable than comparable products. 4. BRANDS PROVIDE SAFETY. People, by nature, generally avoid risk and seek safety. Imagine you’re on a business trip in an unfamiliar city, and you need to pick a restaurant for dinner. You’re most likely to pick a national restaurant brand over a local one because you’re familiar with the national brand. It’s the safe and predictable choice because you know what to expect. Brands offer safety and reduce the risk of disappointment.
体验商务英语综合教程3(第二版)答案培训课件
Think Before You Write
Effective written business communication should be structured, precise, and strategically written. Make sure to plan and outline before writing a document.
Why Business English Matters
Global Communication
In today's world, doing business requires the ability to communicate with people from different cultures. Mastery of Business English provides a competitive edge.
Use Strong and Clear Headings
Effective written communication should be straightforward and easily digestible. Using strong headings will give essential information at a glance.
Confidence in communication drastically improves when using the right words in the right situations. Confidence wins trust, which leads to a better business life.
Career Advancement
商务英语综合教程第三册Unit 8 International Business_OK
Company Logo
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Unit 8 International Business (7)
2.Ghosh says boards of successful companies often seek out the founders and CEOs of failed compa nies because they value experience over a clean slate. After all, Henry Ford and Steve Jobs experie nced multiple failures before achieving success.
(3) Your love will not be willing to listen to your criticism.
• 爱情方面，你的伴侣不会乐意听你的批评。
Company Logo
6
Unit 8 International Business (6)
• 我们所有人都知道工作的重要性，不仅仅是为了一份薪水， 也为了心灵的平静，这份平静是随着你能供养自己的家庭 而来。
Company Logo
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Unit 8 International Business (11)
the more... the more 越……更 (1)The more you learn, the more you know, The more you know, th
2021/6/27
2
Unit 8 International Business (2)
Warm-up Activities
I. Pair work Do you want to start your own business?
大学体验英语综合教程3 第三版 UNIT1答案
UNIT19(1)In spite of trade frictions, the US cannot do without China or vice versa.(2)If you find yourself working without efficiency, you’d better relax for awhile.(3)The speaker glanced around the audience this way and that before hestarted speaking.(4)My fa ther’s opinion on my job change sounded to me like a warning.(5)The labor union agreed to give up a pay increase for the sake of more jobopportunities.11The Panda’s Weeping CryI’m one of the endangered species. I do not have many relatives left in this w orld, and that’s why people usually can only see us in the zoos. Although we are taken good care of and live comfortably there, we long for bushes in the mountains. As you know, we pandas are very critical about food. Young and fresh bamboo branches are our favorite. But sometimes bamboos would bloom and die. When this happens, many of us would have a hard time surviving and some may even die of hunger. Most people love us for what we are, but some still risk to hunt us for money and make us even rarer in the world. Please help us. We count on you!PASSAGE BThink about it(1)It is a goal set by Interface that the company will eliminate any negativeimpact Interface has on the environment by the year 2020.(2)We can start doing something first, then do something else. Only wheneveryone in our society is involved can we expect to transform our entire system into a sustainable one.翻译归零使命雷·C·安德森（1934年7月28日—2011年8月8日）——是全球最大的商业和住宅用拼块式地毯制造商之一——英特飞有限公司的创始人和董事长。
体验商务英语综合教程 Unit 9 参考答案
Unit 9 MoneyPart I Business VocabularyDirections: There are 10 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, two points for each sentence.1 Do you _____C_______ used items, such as clothing?.A give offB give upC give awayD give out2 Yule Catto, the chemicals group, launched a £240m _______C_________ for Holliday Chemical.A offerB quotationC bidD price3 Sales of the Financial Times hit an ______A________ record in November..A all-timeB pre-timeC over-timeD a-time4 The South Sea Bubble had C and it led to an economic depression in the country.A brokenB outbrokenC burstD burst out5 Foreigners joined in the _______D_______ to buy the flowers and money poured into Holland from other countries..A runB snatchC seizureD rush6 In 1673, the boom in the market ended. No one knows why, but people began to sell. Others followed _______A_________.A suitB suiteC upD down7 Many people who had offered their property as ____B_____ for credit went bankrupt.A safetyB securityC warrantyD guarantee8 People who had agreed to buy tulips at ______C_______ prices were unable to pay their debts.A ratedB liftedC inflatedD lowered9 When sellers took legal action to ______D________ their money, the courts were not helpful because they saw such investment as a kind of gambling.A coverB repayC settleD recover10 However, they also expect to make money, usually by taking a _____D______ inthe business or a share of the profits.A riskB creditC investmentD stake11 We have learned your name and address _____B_____ the CommercialCounselor’s Office of our Embassy in your country.A atB fromC inD by12 We would like to take this opportunity to write to you ______ D _____ the hope ofestablishing business relations with you.A atB forC withD in13 We are looking for a manufacturer who could supply us with a wide _____D______ of raincoats for all age groups.A scopeB kindC typeD range14 As we usually place substantial orders, we would like to ______A_______ aquantity discount.A be allowedB allowC allowingD have allowed15 We usually deal with new suppliers ______ C ______ the basis of payment in ourcurrency by 60-day irrevocable letter of credit.A forB atC onD under16 If these conditions ______ D _____ you, please send us your latest catalogue andprice-list.A have interestB are interestedC are interestingD interest17 We are looking forward to hearing ______ C ________ you soon.A aboutB ofC fromD to18 Thank you for your letter of January 5, enquiring _____ D _____ our raincoats.A ofB atC inD for19 We always deal ________ D _______ payment by sight L/C.A withB inC atD on20 We are now enclosing our spring catalogue and price list ____D______ CIFShanghai.A quotedB to quoteC having quotedD quoting Part II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 商业做法business practice2 商务要闻business in brief3 城市开发项目urban development project4 收购出价takeover bid5 股市stock market6 拍卖行auction house7 空前记录an all-time record8 销售数据sales figure9 金融灾难financial disaster10 国债national debt11 经济萧条an economic depression12 经济泡沫an economic bubble13 经济不景气an economic recession14 过高价格inflated price15 华尔街the Wall Street16 经济危机an economic crisis17 定价政策pricing policy18 现有顾客existing customer19 目标顾客target customer20 经销方式distribution methodPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.Yule Catto, the chemicals group, launched a £240m bid for Holliday Chemical. Yule Catto化工集团出价2亿4千万英镑竞购好乐迪化工。
商务英语综合教程3答案
商务英语综合教程3答案【篇一：商务英语综合教程3】ss=txt>一、基本信息课程编号: 024222007课程名称：体验商务英语综合教程3英文名称:intermediate business english course book课程性质: 专业基础课总学时：72学时学分：4学分适用对象：商务英语专业本科3年级学生先修课程：综合英语二、编写说明（一）课程的性质《体验商务英语综合教程》是为商务英语专业学生开设的一门专业基础课。
这门课程始于二年级下学期，与之前的综合英语课程衔接，使学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目的。
本课程横跨三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。
（二）课程教学目标和基本要求本课程作为商务英语专业的基础必修课之一，从培养高级应用型商务英语人才的目标出发，理论联系实际，旨在帮助学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目标。
本课程要求学生能够掌握重点词汇的英文表达，熟悉现代市场经济条件下商务活动的各个方面和时代课题，如全球化、国际营销、技术创新、营销策略、企业文化、市场竞争、经营风险、危机管理、电子商务等等。
为了达到这些目标，本课程要求学生积极参与课堂讨论，在阅读的基础上，通过角色扮演和案例学习等方式，在完成交际任务中复用所学语言知识，提高交际能力，将自己的经历和观点融入交际活动之中。
（三）课程的重点和难点本课程的讲授时间为三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。
每册的学习量均为12个单元，单元设计以语言和商务技能为主线，商务词汇、语法的学习与讨论相结合，听力和阅读部分配有角色扮演等交际活动，最后是案例分析或技能运用。
本课程重点涉及体验式的教学和学习方式，学生在形式多样的任务活动中，掌握相关的商务词汇、提高商务英语的听力、阅读和写作能力，达到语言水平和商务技能的同时提高。
体验商务英语综合教程3 Unit 1 Unit6 Unit8 Unit9 Unit 15 Case Study-文档资料
Management
•We will carry on welfare politic or financial assistance to their children. •The managers who behave well and keep good performance every quarter will become the shareholders of the subsidiaries and will get more autonomy and less control . •we will give them enough funds and technology supports and train their employees .
•Providing a life insurance for every worker in our
company is a good way to keep the turnover from
happening.
Factory workers and administrative
•Giving workers some award in the end of the year might be practical and improve the motivation of staffs. •We can fix air-condition and supply heating in the most of the place. Besides, we can provide cool water in
Assignment
Analyzing the case: Ina Jennifer Linda Lucia Lydia Sara Tom
体验商务英语综合教程3中文双语对照版
体验商务英语综合教程3中文双语对照版体验商务英语综合教程3 第二版双语对照版Unit1 Made in Europe 欧洲制造Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March XXXX年中，它通过仅在低成本市场生产来提升毛利率。
在XXXX年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。
Burberry has many Asian licensing arrangements. In XXXX年它决定给日本三洋公司的特许授权延长十年。
这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。
但是同时，日本的消费者却偏好于该集团在欧洲生产的产品。
Sanyo is now reacting to this demand for a snob alternative to the Burberry products made in its factories across Asia by opening a flagship store in Tokyo’s Ginza, where it sells Burberry products imported from Europe.为了应对这种对巴宝莉在亚洲工厂所生产产品的需求，三洋公司在东京银座开设旗舰店，出售从欧洲进口的巴宝莉产品。
体验商务英语综合教程第3册录音文本
体验商务英语综合教程第3册录音文本★本套英语资料为外语资源世界(QQ:18469114/85652770)整理制作，愿能助您英语学习一臂之力★UNIT 1Globalisation1.1Could you tell me about the advantages and disadvantages of globalisation?The great advantage of globalisation in my view is that it increases competition. Companies and firms have to be careful and have to order their affairs so that they compete in a global market.But I think that is outweighed by a large number of disadvantages.The first one is that it does hurt the local government's ability to deal with issues like welfare benefits, wages and taxes,mainly because the corporation is able to say to the British Government or the French Government or the American government,‘Look, unless you lower your taxes on us, we'll the moving off to South East Asia or Latin America', and so on.And so it takes out of the hands of government the ability to control their own welfare systems,and provide a decent infrastructure for their people.Now this is not so bad as long as there is some negotiation between governments and companies.But more and more in recent years, companies have started to rule the roost. The corporation... some commentator said the other day,‘The corporation is the most important institution in our lives,' and I think there's a lot truth in that.They can now dictate to governments,and I want to see some kind of give-and-take between governments and corporations. Now that's the first problem.The other problem that I see, of course, is one of unemployment in the Western world. As companies want to improve their profitability, they're going to be looking for the low-cost, low-wage centres.So we're going to see a flight of capital from the West which is going to be sudden and dramatic.★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：If this is too sudden and is not managed properly we could find very sever employment problems in the Western world.So that is, I think, the kind of issue we've got to deal with as this process of globalisation gathers pace.1.2A survey has come up with some interesting information about the cost of living in our major cities.Tokyo is still the most expensive city in the world.Osaka is second and Moscow third, on a par with Hong Kong.Many European cities have gone down the rankings because their exchange rates have become weaker against the US dollar.Moscow's exchange rate has also become weaker,but Russia has a much higher inflation rate than many European countries.So prices in Moscow are among the highest in Europe.But there is one advantage of living in Moscow.The underground is excellent-very cheap and much more comfortable than the one in London.New York is the most expensive US city.This is because the US dollar is stronger than many other currencies.Some European countries that used to be far more expensive than New Your are now much cheaper.London is the 10th most expensive city in the world, according to the survey.A year ago, London was 5%-10% cheaper than many French and German cities.This is no longer so. Now London is 15% dearer than the German and French cities mentioned in the survey.However, London is a good city to live in.Business people said that London was the most exciting of all the major cities in the world.Londoners also claim that it is cleaner than it used to be, and safer than many other European cities.If you're hard up, don't go to Oslo-it's Europe's most expensive city.Meals at restaurants cost a fortune and drinks are very pricey.1.3Conversation 1Yes?Could I speak to Mr Smith?Er... I don't know erm I think he's out.Do you know when he'll be back?Well, I'm not quite sure. You could maybe try tomorrow.OK. Bye.★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：Conversation 2Hello. Is that Janet, Bill's secretary?Yes, that's right.It's John Blank. I'm just phoning to give him an invoice number.Yeah. What is it?Oh, let me see, where is it. Yeah, I've got to have it here somewhere.Look, phone me back when you find it. I'm rather busy just now.Conversation 3Hello. I'd like to speak to Bob Graham.He's not here.Could you tell me when he'll be back?Later this afternoon.Well, could you take a message for me?Sorry, I don't have time. I'll have to ring off, I'm going to lunch. Conversation 4Hello, it's Susan here. I'm just phoning to check my appointment with Chris tomorrow. Yeah?Could you look it up for me?Oh, I don't know... where's the diary?... Yes, got it. So it was the 16th, was it? No, the 18th.No, I can't find anything, I didn't write it down.Conversation 5Hello Bilk Ltd.Hello, this is Jack Johnson. I'm phoning about the delivery. Has it arrived yet? No, it hasn't. We've been waiting a week. It still isn't here yet.I'm really sorry about that.Well, we've been waiting for too long. It's not good enough. You're wasting our time. Oh, I'm sure your order will be...UNIT 2Brands2.1What is branding and why do we need brands?A brand can be a name, a term or a symbol.It is used to differentiate a product from competitors' products.The brands guarantee a certain quality level. Brands should add value to products. It's a synergy effect whereby one plus one equals three.But customers must believe they get extra value for money.2.2★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：There are different types of brands.There are what we refer to as the stand alone brands or individual brands,for example Ariel, Haagen Daaz ice-cream, Direct line insurance, or Marlboro cigarettes.They require separate marketing support.There's also the corporate branding, or family brands such as Heinz or Virgin, Marks and Spencer, Levis.2.3We need new brands because, well, customers want new brands.They want choice. They want a selection of different products.They like to rely on the quality levels guaranteed by the company.They like to trust products. It makes shopping so much easier for them.And also, they like to identify with brands.UNIT 3Travel3.1Good morning, CPT. How may I help you?It's Philippa Knight here. Could you put me through to extension 281 please? Certainly. Putting you through.Hello. Maria Bonetti speaking.Hello Maria. It's Philippa Knight from The Fashion Group in New York.Hi Philippa, how are things?Fine thanks. I'm calling because I'll be in London next week and I'd like to make an appointment to see you.I want to tell you about our new collection.Great. What day would suit you? I'm fairly free next week, I think.How about Wednesday? In the afternoon? Could you make it then?Let me look now. Let me check my diary.Oh yes, that'd be no problem at all.What about 2 o'clock? Is that OK?Perfect. Thank very much. It'll be great to see you again. We'll have plenty to talk about.That's for sure. See you next week then.Right. Bye.Bye.3.2Good morning, CPT. How may I help you?I'd like to speak to Maria Bonetti, extension 281, please.★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：Thank you. Who's calling please?It's Philippa Knight, from The Fashion Group.Thank you. I'm putting you through.Hello, I'm afraid she's engaged at the moment.Will you hold or can I take a message?I'll leave a message please. The thing is, I should be meeting Ms Bonetti at 2 pm, but something's come up.My plane was delayed, and I've got to reschedule my appointments.If possible, I'd like to meet her tomorrow. Preferably in the morning.Could she call me back here at the hotel please?Certainly. What's the number please?It's 020 7585 3814.I'll be leaving the hotel soon, so if she can't call me back within,say, within the next quarter of an hour, I'll call her again this morning. Is that OK?Right. I've got that. I'll make sure she get's the message.Thanks for your help. Goodbye.Goodbye.3.3Could you introduce yourself please?Certainly.My name's David Creith and I'm the Customer Service Teaching Manager for British Airways in Terminal 4 at Heathrow.What problems do you have to solve for business travelers?A lot of problems. Probably the main one is seating requests.A lot of business travelers have specific seating requests.Some people want an aisle, some people want a window, some people want to sit next to their colleague.It's not always possible to give everyone the exact seat they want due to the aircraft being fully booked.Certain passengers may say this is going to disrupt their business trip, because they can't discuss things with colleagues-that sort of thing.One of the other things we get is downgrading.Sometimes, like all airlines, due to commercial pressure we have to oversell fights. Occasionally we miscalculate and have to downgrade passengers to a lower class —for example from First to Business Class or Business to Economy.Obviously passengers aren't happy about this at all.The opposite thing is an upgrade.Passengers may request an upgrade for countless reasons —for anything that has happened to them in the past and they perceive that British★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：Airways has done wrongly.Or just because they think they're a very important person or very commercially important as regards British Airways.And so they demand an upgrade for the smallest of reasons.For example, we have Gold Card holders —that's part of the British Airways frequent flights scheme —who like to see their status recognised and will request an upgrade almost habitually.There are also problems with baggage.Passengers' baggage may have been lost or damaged on previous flights,and it may mean a lot of running around on my part,and trying to trace where a bag may have gone missing or how it was damaged. And it's quite an exhausting process trying to find out things because, obviously Heathrow and British Airways is a very large organisation.3.4How do you deal with people who complain by phone?The very first thing you've got to do is listen very carefully,because they may have a very valid cause for complaining.But the important thing is to listen carefully enough to find the actual cause of the complaint,and not just the symptoms of the complaint.For example, a passenger may have been on a delayed flight.From our point of view it's important to find out what actually caused the delay —because it may have been factors completely out of the airline's control.And if it was something to do with the airline then we obviously have to try and redress that,so that it doesn't happen again and offer an apology if it's due.UNIT 4Advertising4.11There's one about a car with lots of children and people dancing.They're all playing around. I like it because it's colourful, I like the music and it's chaotic.But I can't remember what car it is.Oh, and I hate all the ads for banks and insurance companies. They're so boring. 2★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：The one I liked was Levi Strauss, when a very good looking boy dives into a pool. And everyone thinks he looks marvelous. And there's a great tune they play-'Mad about the boy'.3I liked the Renault Clio ad so much that I went out and bought the car.My husband hadn't passed his driving test and it was totally my decision.I thought it was a funny ad.It just appealed to my sense of fun,and actually it was a bit of a joke to say that I'd bought something as big as a car purely on the basis of the advert.4I remember watching a Dairy Box chocolate advert very late at night with some collage friends,and there was an all-night garage round the corner.Suddenly I just felt that I had to have those chocolates and I went out and bought them.It was an immediate response to an advert.Normally you don't allow yourself to be influenced strongly by ads but sometimes it's fun just to go along with it.4.2Andrew, could you tell me what has been your most successful advertising campaign? Er, I did a campaign for a marmalade product called Frank Cooper's marmalade, in Britain.It was a campaign we organized with a radio station, Classic FM, which concentrates on classical music.We targeted the morning, the breakfast programme, and we had a series of regular adverts,we had a sponsorship tie-up and we had a competition.And the response was tremendous.We had a huge increase in sales of our marmalades, especially in the key retailers who we were targeting,and since then we had many more listings in retail outlets.So the campaign was extremely positive,but the key thing that made it successful was the amount of money we spent - very little money -and in terms of sales results, as a percentage of the amount of money we spent, it was a huge success.So it was very cost effective.It was very cost effective and at the end of the day, that's what we're looking for. Why do you think it was so successful?★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：Targeting.We had a very good match between the types of people who we knew bought marmalade and the types of people who we knew through research listened to that radio station. And we fitted them together in a way that made sense.In the morning, at breakfast time, marmalade is a product eaten mainly by older people,so they were listening to this radio station.Everything fitted together - that's what made it a success.Is there another piece of TV advertising you can think of, which was very successful? Well, er... I was very proud once of an advert I did for Kraft Cream Cheese Spread. It was very simple. We demonstrated what the product did.Three glasses of milk went into this cheese spread,we said why mothers would need it - it was for the kids to help them grow up, it was a growing up spread -and we created an advert that was fun.And so the kids liked watching it, and so obviously when they were in the supermarket with their mothers, they'd say,'Mum, mum, I like that product, can we get it?'And so the kids like it, the mother feels OK because she's being reassured that it's got health and nutrition benefits,and the sales have done very well.That's the key thing about advertising. If it doesn't generate sales, then it's no good.4.3Andrew, a lot of people think advertising is a waste of money. Is that your view? No, not at all. I would say that, wouldn't I?Advertising is one of many ways in which manufacturers persuade customers to buy their products.You've got public relations, you've got sponsorship, you've got price promotions, you've got all sorts of promotional techniques.It's one element of what we call the marketing mix.In today's world, people are bombarded with advertising, with calls on their time, with picking up the kids from school, taking the dog for a walk, paying the gas bill. They haven't got time to make judgments on which can of tomatoes is the best one for me,or which brand of coffee gives me the best flavour.And if you can be constantly telling people why they should choose your brand, rather than another one, they're going to remember that.So when they're shopping, and they see your product on the shelf, they'll remember it.★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：It's 'front of mind', as we say.It means that the person knows, ah coffee, I need coffee,which brand am I going for, ah Jacobs, yes I've seen that, that's good isn't it - and they just buy it.It's an automatic response, they don't spend more than two or three seconds making a choice,and unless you're front of mind in those two or three seconds, they're going choose another brand.4.4Presentation 1Good morning everyone, on behalf of myself and Focus Advertising, I'd like to welcome you.My name's Sven Larsen, I'm Commercial Director.This morning. I'd like to outline the campaign concept we've developed for you. I've divided my presentation into three parts.First, the background to he campaign, next the results of our market study, thirdly, the concept itself.If you have any questions, please don't hesitate to interrupt me.Presentation 2Hi, I'm Dominique Lagrange. Good to see you all.As you know, I'm Creative Director of DMK.I'm going to tell you about the ideas we've come up with for the ad campaign.I'll give you the background and talk you through the results of the market study and tell you all about our concept.If you're not clear about anything, go ahead and ask any questions you want.UNIT 5Employment5.1Alan, how can a candidate impress an interviewer?Well, David, I feel it's basically all down to good preparation.First of all, find out about the job.You could ring up the Press Officer or the Marketing Department and get the latest press releases,or perhaps an annual repot.The annual report, for example, will say where the company operates and the products it sells.Then, when you get there, you perhaps could congratulate the interviewer on a recent success the company's had.★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：In a nutshell, find out about that company.Show that you've taken an interest in the company and show enthusiasm for the job because,after all, that's what they're looking for in the candidate.They want somebody not only who's qualified for the job but will want to do the job, and will be interested and enthusiastic about the job.Secondly, you could go to the company maybe a few days before the interview, talk to the receptionist, get a company newspaper —you can always pick you literature on the products maybe you'll be involved in.A very good tip - find out what the dress code is.You need to fit in and you need to make a good impression.Finally, your CV. Make sure it's easy to read, it's well written, but it's concise - don't ramble.I must say that I have done all of this, I've prepared my CV, and it was really good.I left it behind - I didn't get the job!5.2Alan, are there any key questions that you regularly use when interviewing candidates?Yes, there are and it's almost a ritual with me.Following the CV tells you about the person and their qualifications.What you also want to know is their personality.So key questions I ask — what do they like most and what do they like least about their present job?They might say that they like travelling and they like meeting new people. These are standard answers.I think more interestingly perhaps are what don't they like about the company. They might not like working weekends at their current company.You might have the same problems with yours, working weekends might be something essential for the job.Also, ask them what their weaknesses are.They're usually, generally I would say, quite honest when they're giving their weaknesses.And ask them what their strengths are.It gives you an in-depth, if you like,feeling about their personality rather than just the straightforward qualifications that they have on their CV.Do they fit in? That's what you're really looking for.5.3Good, everyone's here now. There's coffee if you want it.Right, can we start please? As you all know, Roberto's been working as assistant★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：to Carla Nunez for six months now.He's just finished him probationary period. How do you feel about offering him a full time contract?I'm not sure we should do it really.It says in this report that he's been late to work a few times and he can be rather... Oh, I don't think that's too important...Could you let her finish please?Oh, sorry, I didn't mean to butt in...Another thing about Roberto I'm not happy about. He leaves exactly on time every day.Also he doesn't have lunch with us very often, you know, he goes off on his own... I'm not sure that's relevant.Mmm, maybe.I think we should move on now if we're going to finish by 11 o'clock. We do have other promotions to consider.But what about his actual work? In my opinion, it's fine. He's done some really good things.Well, I think we should discuss this a bit more. What exactly do you mean by 'good things'?Well, thanks very much, Maria. You've made your views very clear.OK, let's go over what we've agreed. Roberto will have a further probationary period of three months. After that...5.4How let me ask you a question we ask all our candidates. Why should we hire you? Why hire me? Simple. I get along well with people. I'm used to dealing with people from all walks of life.That's vital for this job. And I've got lots of ideas for making Slim gyms more profitable. Want to hear them?Not just now, if you don't mind. We'll come back to that later. Um, about your attendance record.Could you tell me why you've had quite a bit of time off?Hmm, you've been talking to my boss, I see. Let's get this clear.I've taken a day off now and then, true, but it's always to go to some family celebration —a marriage, a christening, a family reunion sometimes.Uh huh.Anyway, I've got a great assistant at work — she looks after things if I'm away. It's no problem at all if I have a day off now and then.Right. Can we look into the future now? I'm interested to know where you see yourself in a few years.★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：In a few years I suppose I see my self... um, working for your organisation, running the whole business.I hope you achieve that objective.5.5Right, a question now about your managerial skills. You're currently with a sporting goods firm.Do you enjoy working on a team — with other managers?I enjoy working with colleagues a lot, especially when developing a project, let's say, working on a new product.It's exciting, often tiring, you're working long hours sometimes,but everyone's working together, to make a success of things.So would you say you're a good team player?Definitely. But, let me say this, I like to be on my own from time to time. Especially if there's some problem to be worked out.I guess some people would day I keep to myself too much, but it's not true really. OK, let me follow that up. Um, I'd like to know what your colleagues would say about you.How would they describe you?Huh, that's a difficult one. Mmm...I think they'd say I know my own mind, I'm a decisive person.Sometimes, you have to do things that you don't like, for example, fire an employee. Well, if I have to do it, I do it, and then forget about it.What else would your colleagues say?They'd say that I'm a friendly person, when I get to know people, some of them think I'm too friendly.Really?Well, you know, a few of the women in the company, they get a little jealous, because I take out my administrative assistant, Sue, from time to time, give her a nice lunch, you know,say thanks for all her hard work.Nothing wrong in that, is there?5.6You're obviously eager to get this job. Could you tell me what your strengths are? What do you think you're good at?Main strengths? Good at managing people, I'd say. I suppose it's my army training.I know how to set goals for people. Objectives. And I make sure they meet them. Hmm, don't you think some people might get upset,you know, lose their motivation if they don't achiever the goals you set?Not at all. You don't get anywhere in this life if you're too easy on people. You've got to make an effort to get anywhere. Like your health club customers.★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：If they want to get fit. They've got to have discipline.Do all the exercises, eat properly, give up alcohol and smoking.Change their lifestyle — that's what it's all about.Mmm, interesting! A final question. Maybe a difficult one.Could you tell me how you've changed in the last... oh... five years, let's say. Sure. I think I'm more realistic now than I used to be.I know it'll be difficult for me to get a good job — being in the army most of my life.So, I'm trying to learn new skills, update my knowledge. Like in marketing and finance.So I'll have more to offer an employer.I'm not going to sit around waiting for the big job to come to me — it's not my style.5.7Right. Can you tell me why you want to leave your present job. TV announcer. Well paid.Everyone knows you. Admires you. You've got everything you want, don't you? Huh, I guess it does look like that. I do love the job. But I'm thirty now.I know the management is looking for younger talent. It wants sparky, glamorous twenty-year-olds in the job.To increase the ratings. I'm on the way out, I know that. So... I'm going before I'm pushed.Oh surely not. Someone with your reputation.People come and go in my profession. Think of all the stars of ten years ago. Where are they now?Mmm, I take you point. Um, looking at your CV, your earlier career,you gave up competitive swimming when you were... er... twenty-four.Rather early to do that, wasn't it? I mean, don't swimmers go on competing...? Look, I'm sure you red the papers.You must know, when I won the big races, some of the swimmers accused me of taking drugs.You know, to improve my performance. It was horrible.All a bunch of lies. I got really upset, I thought, oh, I don't need this nonsense.I just gave it all up. I'd had enough.UNIT 6Trade6.1If we by more than 500 cases of the Reserve, what discount can you offer us?★外语资源世界(QQ:18469114/85652770) ★我爱英语屋：提供各类外语MP3+LRC同步字幕+PDF/WORD文本→淘宝店： 英语资源坊：提供最新最全学校教材课本书本同步配套MP3→淘宝店：。
体验商务英语3 unit 9 课件
Unit nine Money
Lesson one
Vocabulary: Approximately Bank statements Receipt Charity Give away Owe
Starting up
Market leader book three
Unit nine Money
近似地，大约地 银行结单 收条，收据 慈善（机构） 赠与，送给 欠（钱，债）
Lesson one Market leader book three
Skills: Dealing with figures
Write all the numbers and symbols in full, according to the way they are pronounced 1870: £ 3.8m:
Language review: trends
Task E (key) 1 always drops/ have always dropped 2 rose 3 plummeted 4 had recovered/ recovered 5 have gone up/have been going up 6 will probably reach/are probably going to reach 7 rose 8 have increased 9 are still going up 10 will decrease/are going to decrease 11 level off 12 will improve
makingloansindividual个人frankly坦白地demonstrate展示证明brash仓促性急bewellprepared准备充分repaythemoney还钱aqualitybusinessplan好的经营计划becapableof能够logicalthoughtprocess合乎逻辑的思路intuition直觉itdoesntsoundright听起来不对劲不妙listening93vocabulary
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resulted in cancelled orders and caused a big lost
Responding to customers needs: some subsidiaries
2
did not respond quickly to customers’ needs, and
the plants can not meet customers’ tight deadlines.
Assignment
Analyzing the case: Ina Jennifer Linda Lucia Lydia Sara Tom
Making the PPT: Linda Making the presentation: Jennifer Lydia Answering the questions: Ina Linda Lucia
from head quarter. Managers want more contact with staff from other subsidiary.
For workers and staffs
Common industrial accidents caused high staff turnover. Factory workers are underpaid. The working condition is bad. It’s difficult for supervisors to communicate with factory
Management
•We will carry on welfare politic or financial assistance to their children. •The managers who behave well and keep good performance every quarter will become the shareholders of the subsidiaries and will get more autonomy and less control . •we will give them enough funds and technology supports and train their employees .
Design: the design of the clothing is behind the times
3
and have no appeal to buyers. Besides, the designers
at the different production centre connect with each
Байду номын сангаас
Factory workers and administrative staff
•Providing a life insurance for every worker in our company is a good way to keep the turnover from happening. •Giving workers some award in the end of the year might be practical and improve the motivation of staffs. •We can fix air-condition and supply heating in the most of the place. Besides, we can provide cool water in summer and hot water in winter. •Lifelong Learning is the most useful way to solve the communication problems, they need to adapt themselves to the challenging world.
Sara To.m
Problems from Products and Sales
Quality control: many subsidiaries make clothing
1
from materials supplied by several of the company. But the materials are often of poor quality, and it
.
other or go outside.
Problems from Staffs
For management
The salary is too low. Managers do not have a share in the profits of subsidiary. Managers need more freedom and autonomy, but less control
workers.
Quality is a company’s image. We will communicate more with other company’s managers to share good resources with each other, learn from each other and improve each other. we will also keep a close watch over every aspect of the materials, production process and the after-sale-services. Besides, we will provide our designers with more chances to travel abroad or go to other subsidiary to do more communication.