跨文化交际导论 第1章PPT课件
unit 1跨文化交际课件
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Chapter 1
Thinking globally
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Chapter 1: Thinking globally
• 1. what is global village? • With the development of science and technology, the world seems to be getting smaller. The planet Earth is not shrinking, but time and space are. The whole world is like a village with residents from all over the world communicating face to face much more easily.
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Chapter 1: Thinking globally
• 5. How to resolve conflicts over worldviews?
• According to Anderson, there are basically two choices. • 1) the first is to take all worldview stories lightly. Be ready to change them or get rid of them when they are not working. • 2) the second choice is to deny the truths the other stories express, to argue for one story and against a competing one, or in some cases, to prevent the telling of other stories or living by other stories.
跨文化交际PPT演示课件
3. Space and Distance
3.1 Proxemics 3.2 Attitudes Toward Crowding
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3.1 Proxemics
✓ Definition: the study of people’s perception and use of space.
✓ Four categories: intimate, personal, social, and public distance.
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Categories of Distance (cont’d)
• Social Distance (1.3-3m) - colleagues, business partners, people at social gatherings
• Public Distance (beyond 3m) - speaking in public
- direct intrusion into others’ affairs • Shrugging shoulders
- indifferent, powerless, having no secret to conceal
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Postures (cont’d)
• Follow one’s natural habits so often go unnoticed (subconscious in nature)
• May damage your image if you neglect your postures
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2.4 Eye Contact
Direct eye contact • Chinese: avoid • North Americans: appreciate • The British: avoid
Unit_1_跨文化交际ppt
CONTENTS
I. Warm-up Cases II. What Is Culture, Communication and Intercultural Communication? III. The Differences between Chinese and Western Cultures IV. Summary V. Assignments
I. Warm-up Cases
Please discuss the cases in groups and
make a comment on it.
Case 1: Showing Concern In China: Xiao Li (an interpreter): You must be very tired. You’re old… Catherine (an elderly American lady): Oh, I’m NOT old, and I’m NOT tired.
being young that many people consciously, or subconsciously, are not willing to accept that they are growing old.
In the oing now? Would you like to rest? B: No, not a bit.
The way of showing concern is different.
In China statement
In the West question
must
how would
Case 2 First Offer
A Canadian colleague and I traveled to Guilin with our admirable guide Heping Liu in very hot weather. Sightseeing is a thirsty business. We did not trust the water, and enjoyed excellent beer. We politely offered some to Heping but he refused. We said nothing and drank our beer, while poor Heping watched. On another day, Heping quickly accepted our offer of beer. Questions for discussion In your daily life, do you often accept first offer? If yes, in what situation?
《跨文化交际》课件
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基本规则
了解跨文化交际的基本规则，如注重非语言沟通、避免使用俚语和难懂的语言等方的文化背景和习惯，调整沟通策略，确保信息的准确传达。
解决跨文化交际中的问题
1 展示文化敏感性
在跨文化交际中，需要对不同文化背景的人 表示尊重和理解。
2 调整沟通策略
针对跨文化交际中遇到的问题，我们可以根 据对方的习惯和背景，调整沟通策略，解决 问题。
案例研究
跨文化交际成功案例
一位跨国公司的领导成功地进行了跨文化沟通，在 不同国家的员工中建立了良好的合作关系。
跨文化交际失败案例
因为文化差异，一个国际项目中的交流出现了误解 导致该项目未能按时完成。
总结与讨论
反思课程内容
通过本课程的学习，您是否更好地了解了跨文化交际的重要性和技巧？
提出问题和建议
《跨文化交际》PPT课件
本课程旨在帮助您更好地了解跨文化交际的重要性和技巧，并掌握如何有效 地与不同文化背景的人交流。
什么是跨文化交际？
定义
跨文化交际是指在跨越不同文化背景的情况下进行的交流和互动。
重要性
随着全球化进程的加快，跨文化交际的重要性越来越受到重视。
挑战
不同文化之间的交流可能会面临很多挑战和障碍，需要我们采取有效的沟通策略。
在跨文化交际的实践中，您是否遇到了问题？为了更好地提高跨文化交际的能力，您有什么 建议？
文化差异
不同的文化特征
每个文化都有自己独特的特征，例如语言、信仰、 价值观和习俗。
文化差异的影响
文化差异可能会影响人们的观念、行为和与他人的 交流方式。
文化融合
跨文化交际也是文化融合的过程，可以促进不同文 化之间的理解和尊重。
跨文化沟通技巧
跨文化交际-unit-1Communication1PPT课件
• 适当的作笔记；
• 关注对方的肢体语言
– 面部表情 – 姿势 – 个人空间 – 语音语调
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What is culture?
• The term “culture” was first used in this way by the pioneer English Anthropologist Edward B. Tylor （1832-1917）in his book,
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紧张程度
演讲紧张的根源
紧张程度
听众数量 根源（1）观众的数量规模
同类演讲次数
根源（2）内容的熟悉程度
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关于成功者
做别人不敢做的事 做别人不愿做的事 做别人做不了的事
成功其实开始于下定决心
并全力以赴
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演讲成功四要素
明确目标 以终为始 知彼知已
组织内容
主题大纲 加味添料 注重细节
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人类大脑记忆的信息
• 听到的_2_0_%__ • 看到的_3_0_%__ • 看到并听到的_5_0_%__ • 做过的_7_0_%__
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注意力和兴趣曲线
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加味添料
❖ 多媒体 ❖ 适当的幽默 ❖ 人性故事 ❖ 针对性的问题 ❖ 比喻/证据/示范
❖ 实验 ❖ 案例 ❖ 游戏 ❖ 实践演练
呈现形式 用图表说话 PPT制作常识
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预演彩排 开场白与结束
避免事项
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演讲的目的——以终为始
❖ 人生的意义 ❖ 成功的标准 ❖ 演讲是为听众，而不是为自己 ❖ 听众最关心什么
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听众的要求——已所欲，施与人
跨文化交际概论 ppt课件
ppt课件
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第一章 跨文化交际概述
第一节 文化、交际和语言
在文化学或文化人类学中，“文化”一词通常指 人类社会区别于其他动物的全部活动方式以及活动的 产品。就这一概念的核心内涵而言，它的意义是明确 的。然而专家们给“文化”所下的定义可以说各有千 秋。在众多的关于文化的定义中，文化人类学家泰勒 （Tylor）和马林诺夫斯基（Malinowski）的定义比较 受人推崇。前者着眼于文化的整合性和精神性，后者 着眼于文化的功能性和制度性。
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第一章 跨文化交际概述
第一节 文化、交际和语言
在文化学研究领域，通常把文化分为主流文化和亚文化。 也就是说，文化的概念具有层次性，一种整体文化中往往包含 了各种不同的次范畴“变体”，形成某种文化圈内的亚文化圈。
亚文化产生于亚群体，亚群体是某个民族内部的群体分化， 他们在亚群体中享有共同的信仰、价值观、行为准则、交往规 范以及认知模式。不同亚群体之间在所觉、所思、所言、所为 等方面都存在一定的差异，因此，亚文化与主流文化之间，既 有“大同”的一面，也有“小异”的一面。
广义：指人类在历史发展中所创造的物质财富 和精神财富的总和。
在通常情况下，提到“文化”人们首先想到的 是它的狭义方面，即文化的精神形态方面。
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第一章 跨文化交际概述
第一节 文化、交际和语言
2 .文化定势
世界上大多数社会中都可能存在着若干群体或社团，这 些群体或社团对地域、历史、生活方式以及价值观等方面的共 享，使其成员形成、发展并强化了自己独特的文化及与之相适 应的交际文化。在跨文化交际研究中，学者们往往倾向于把某 一文化群体的每一个成员都视为该文化定势的代表或整体文化 形象。这种整体式的文化取向通常被称为文化定势。
跨文化交际unit 1 课件
Introduction to the Course▪1. Aim of the course: understand the cultural differences; communicate more effectively with people from other cultures▪2. Importance of the course:▪a. important for improving general cultural awareness▪b. can be applied in the training of business executive and technicians▪c. training of new immigrants and foreign students▪d. important in foreign language teaching and learning▪3. Way of learning: a. lecture; b. discussion;▪ c. research▪4. Assessment: 70% for final examination▪15% for PPT demonstration or research paper（>800 words）▪15% for class participation and attendance (AQs>3 times)▪5. Textbooks▪Language and Culture 刘润清邓炎昌外语教学与研究出版社▪Intercultural Communication 胡超编著外语教学与研究出版社▪《跨文化交际学概论》胡文仲著外语教学与研究出版社▪Intercultural Communication in Business 王维波，车丽娟主编外语教学与研究出版社Case Study 1▪In China:▪Xiao Li(an interpreter): Y ou must be very tired. Y ou’re old…▪Catherine(a n elderly American lady): Oh, I’m NOT old, and I’m NOT tired.▪In the West:▪A: How are you doing now? Would you like to rest?▪B: No, not a bit.Case Study 2▪In China, it is common to turn on the TV when visitors come to your home. Why?▪The intent is to be sure that your visitors are properly entertained.▪This is a case where the opposite is true in the United States.▪If a person or a family is watching the TV when visitors arrive, it is expected that the TV be turned off (or at least the sound turned dow n) immediately so that one’s full attention may be given to the visitors.Suggested topics for presentation▪1. Watch the movie 《刮痧》and list out the cultural conflicts and discuss them.▪2. What are the similarities and differences between Chinese and English table manners?▪3. What are the taboos related to Chinese Spring Festival and English Christmas?4. Find a copy of English menu and explain it to the class.▪5. Role-play a job interview with your partner.▪6. Compare English and Chinese humor.Unit One IC, Culture, Language and CommunicationUnit 1 Intercultural Communication1.1 Definition of intercultural communication▪It refers to the communication between different cultural backgrounds.▪a phenomenon (跨文化交际) –universal, long existed▪a discipline（跨文化交际学）--first started in the United States. 1959, Edward Hall ―The Silend Language‖ immigrants, foreign students and tourist multi-national and transnational companies1.2 Components of intercultural communication▪a. International communication:▪e.g. Japanese Prime Minister〈--〉American president (this is the communication between two nations)▪b. interracial communication: e.g. Afro American 〈--〉White American▪c. inter-ethnic communication e.g. Tibetan〈--〉Han (they are from different ethnic groups)▪d. inter-regional communication: e.g. A northerner 〈--〉A Southerner1.3 Reasons for the increased intercultural communication▪1. Mobile means of transport▪2. Easy and convenient communication channel▪3. Globalization of world economy.▪4. Mass migration.1.4 Three contributors to successful intercultural communication▪(1) the positive feeling we possess at the affective level, inc luding affirmation, self-esteem, comfort, trust, and safety;▪(2) the beliefs we bring into the intercultural encounter at the cognitive level, inc luding expectations, stereotypes, uncertainties, and misunderstanding of rules or procedures;▪(3) the actions or skills we possess at the behavioral level, including verbal and nonverbal communication skills in intercultural settings.Section 2. Culture2.1 The importance of adequate knowledge of culture▪1. it is necessary for the survival and existence of human beings as human beings.▪Evidence: (1) Wild boy of A veyon (2) wolf children of India▪Victor of Aveyron (also The Wild Boy of Aveyron) was a boy who apparently lived his entirechildhood naked and alone in the woods before being found wandering the woods in France in 1797. ▪wolf children, also known as wild children, are children who've grown up with minimal human contact, or even none at all. They may have been raised by animals (often wolves) or somehow survived on their own. In some cases, children are confined and denied normal social interaction with other people.3▪2. It is necessary in learning a foreign language. In a way, learning a foreign language is learning a foreign culture. It is significant to get the acquaintance with cultural differences and understanding target culture▪Examples: cases of misunderstandings between people from different culturesCase Study 3▪Here is a story of Litz, a Finnish and her Chinese husband.▪Here is the conversation:Litz: Dick, how long is your mum going to stay?Dick: I don’t know. I haven’t asked her.Litz: Why not ask her?Dick: What do you mean by asking her?Litz: I mean what I said. Just ask her how long she’s going to stay.▪Can you diagnose the problem in the communication?Case Study 4▪Jonathan: Ann, your English is improving.I’m pleased with your wor k.▪Ann: (Looking down) Oh, no. My Englishis not very good.▪J: Why do you say that, Ann? Y ou’redoing very well in class.▪A: No. I am not a good student.Continued:▪J: Ann, you’re making progress in this class.Y ou should be proud of your English.▪A: No, it’s not true. Y ou are a good teacher, butI am not a good student.▪Now predict Jonathan’s feeling.▪J: (He is surprised by her response and wonders why she thinks her English is so bad. He doesn’t know what to say and wonders if he should stop giving her compliments.)Continued:▪Question 1: Where do they come from?▪Question 2: Why did Jonathan feel like that?▪Question 3: If Ann is an American girl, what would she respond to Jonathan?Another conversation:▪Jonathan: Ann, your English is improving.I’m pleased with your work.▪Ann: (making eye contact) Thank you. I’ve learneda lot in this course.▪J: Y ou’re doing well and I can really see progress.▪A: I enjoy studying English. I do homework everynight.▪J: I can see that. Keep up the good work.▪A: I’ll try. Y ou are a good teacher. Y ou have helpedme a lot.▪Discussion: Did you ever experience misunderstanding in your communication with a foreigner? Or did you read anything about this? Please describe the situation and analyze the reason.2.2. Different interpretations of culture▪a.我没文化,不识字。
跨文化交际1PPT课件
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--Culture functions to provide structure, stability and security that are used by the group and members to maintain themselves as a healthy system.
--To help you improve your English, especially your ability to discuss and explain ideas, and your ability to talk about culture in English.
--To help you learn more about the cultures of Western nations. The textbook pays special attention to the culture of the United States, not only because it is the largest English-speaking country, but also because its culture is different from China’s in a number of especially interesting ways.
跨文化交际(全套课件255P)
2021/6/6
第二语言教学的主要目标是培养学生的跨文化交际能力。
• 跨文化交际能力指的是跨文化交际环境中的交际能力，即来自不同文化背景的 人之间进行交际时，具有强烈的跨文化意识，善于识别文化差异和排除文化干 扰并成功地进行交际的能力。是在跨文化交际环境中由语言交际能力、非语言 交际能力、语言规则和交际规则转化能力以及文化适应能力所组成的综合能力。
2. 文化不是先天所有，而是通过后天习得的。
文化共性：即人类的共性。人类文化共性是主要和基本的。文化 共性构成各种文化之间交际和共存的基础。
文化个性：长期的历史积淀形成了不同的文化个性。文化差异造 成了跨文化交际的障碍。
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文化的特性
1. 文化是人类所独有的，是区别人类和动物的主要标志。文化是社会遗产，而 不是生理的遗传。
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第二语言教学中需要处理好三种关系
1. 课堂教学与课外交际之间的关系，包括课本语言教学与课外应用指导之间的 关系。
2. 第二语言教学与第二文化教学之间的关系。 3. 培养学生的语言交际能力和培养他们的跨文化交际能力之间的关系。
你喜欢我们的日程安排吗？How do you like our schedule?
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文化的特性
• 文化是人类所独有的，是区别人类和动物的主要标志。文化是社会遗产，而不 是生理的遗传。
春雨惊春清谷天，夏满芒夏暑相连， 秋处露秋寒霜降，冬雪雪冬小大寒。
2021/6/6
文化的特性
1. 文化是人类所独有的，是区别人类和动物的主要标志。文化是社会遗产，而 不是生理的遗传。
大学英语跨文化交流第一章ppt课件
精选ppt课件2021
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4. Defining Culture from the Intercultural Perspective
“Culture is a system of shared beliefs, values, customs, behaviors and artifacts that are transmitted from generation to generation through learning.”
精选ppt课件2021
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3. Culture Is Like the Water a Fish Swims In
精选ppt课件2021
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“Out of water” = Out of Context
As a schooled fish… “Water” is my culture Other Waters or Air are
3. Summarize the process of the formation of cultural identity.
精选ppt课件2021
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Chapter Outline
Culture
The Nature of Definitions Characteristics Cultural
Culture
How can we recognize it i精n选opptth课e件r2s02?1
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Can you tell which of the following are above the water and which are below?
What and how people eat How to keep healthy How to raise children How to do business How to use time How to introduce people How to participate in ceremonies Rules for gestures Rules for facial expressions and eye contact Etiquette Work speed What is right or wrong, beautiful or ugly, clean or dirty, good or
跨文化交际第一章PPT课件
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Intercultural communicative competence
• The ability to communicate effectively with people from different cultural backgrounds.
• Page 3(举例说明)
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Studying international communication
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• International communication
Communication between people from different nations.
• Interethnic communication Communication between members of the same race but different ethnic backgrounds.
• Interracial communication
• Even the young and the old , the female and the male .
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• What does marriage mean to you ?
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Communication
1.Verbal communication
• Communication that takes place between people of different cultural backgrounds.
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How do you understand the concept of different cultural
跨文化交际课件第一章介绍Chapter One-An Introduction
• 11. A comparative study on Western painting/architecture and Chinese painting/architecture. 12. A Comparative study on Western clothes and Chinese clothes. 13. A Comparative study on school education in America and China. 14. A comparative study on family education in America and China. 15. A comparative study on freedom concept in America and China. 16. A comparative study on wedding customs among different countries. 17. A comparative study on Western advertising and Chinese advertising. 18. A comparative study on food culture. 19. A comparative study on wine culture. 20. A comparative study on journalism in America and China.
Warm-up Cases
Case 1 Showing Concern
• In the West: A: How are you doing now? Would you like to rest? B: No, not a bit.
Warm-up Cases
跨文化交际课程第一单元(课堂PPT)
敬请光临。 We would like to have you come.
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《笑林·寒喧》曾有一则笑话，说明汉语中 “称呼语”之复杂：
甲：你家父今年几岁？近来可安然无恙？ 乙：我令尊大人今年六十有二，虽是妙龄，
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The term “multicultural” is more frequently used in two ways. In a societal sense, it indicates the coexistence of people from many different backgrounds and ethnicities, as in “multicultural societies”. In an individual sense, it characterizes persons who belong to various discourse communities, and who therefore have the linguistic resources and social strategies to affiliate and identify with many different cultures and ways of using language.
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3．敬语和谦词
英语中有自己的表示尊重和礼貌的形式，但没有 汉语那么多的专用敬语和谦词。因此，汉语中的 “请教”、“高见”、“光临”、“久仰”、 “拜读”、“大作”、“贵校”、“敝人”、 “拙见”、“愚见”、“寒舍”、“薄酒”、 “便饭”等等敬语和谦词，很难在英语中找到等 同的表达方式，同样，英语中表示尊重、礼貌的 情态范畴，如：will、would、may、might、can、 could等等，在汉语中也没有等同的表达方式。
跨文化交际第一章 PPT
However, the most common ones are racial stereotypes and gender stereotypes. Race, nationality, gender and sexual orientation are the main factors of stereotyping. Stereotyping must be avoided at all costs, as it leads to treating groups as a single entity. Given below are examples of stereotypes that people commonly use.
intentional and unintentional behavior
The second school of thought proposes that the concept of intentionality is too limiting and fails to account for all the circumstances in which messages are conveyed unintentionally. Scholars who support this approach believe communication takes place whenever people attach meaning to behavior, even if the sender of the message does not expect his or her actions to be conveyed.
跨文交际第一章
After this chapter, we will be able
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Intercultural Business Communication, 3rd ed., Chaney & Martin
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Learning Objectives
F Define the term intercultural communication
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Interregional communication
A northerner
A southerner
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Communication between any two people may be regarded as intercultural communication
A B
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Intercultural Communication as a Phenomenon
• It is a universal phenomenon. • It dates back to thousands of years
ago. • It is now a daily occurrence. • The importance of intercultural
communication has greatly increased
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Intercultural Communication as a Discipline
• Culture and communication were studied separately until the 1960s.
• Edward Hall: The Silent Language published in 1959.
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The importance of intercultural communication
F Personal needs F global village F Rapid increase in intercultural
communication
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Rapid Increase in Intercultural Communication
F improvements in transportation technology
F developments in communication technology
F changes in mass migration patterns F globalization of world economy
tourists F American involvement in global
economy
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Its multidisciplinary nature
F “LAPSE”: F L--Linguistics and language F A--Anthropology F P--Psycholinguistics and Psychology F S--Sociolinguistics and Sociology F E--Education and English F C--Communication studies F C--Cultural studies, etc.
F Describe briefly the development of intercultural communicative study
F Be aware of the complexity in
learning
intercultural
communication
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ICC / CCC
F Intercultural commun English)
F CCC: Comparative data and studies of a limited number of cultures. Comparative in nature
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What is intercultural communication
F A phenomenon (现象） 跨文化交际
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International communication
Chinese Chairman
American President
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Interethnic communication
A Tibetan
A Han
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Interracial communication
Afro-American
White American
F A discipline (学科） 跨文化交际学
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International Communication
F It refers to communication between people of different cultural backgrounds
F It includes international（跨国家）, Interracial(跨种族), interethnic(跨民 族), and interregional(跨区域） communication
• Intercultural communication was recognized by ICA in 1970.
F Cross-cultural communication (CCC) (British English)
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ICC vs. CCC
F ICC: Comparative data and studies of a large of cultures, or studies that try to identify dimensions that are not culture specific. Interaction between people from different cultural backgrounds.
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Intercultural communication as a discipline first started in the U.S.
F A land of immigrants F Millions of new immigrants F Large number of foreign students and