最新中职商务英语阅读教案：ChapterTwoMarketingResearch
教案-商务英语阅读-Unit2-叶兴国
教案-商务英语阅读-Unit2-叶兴国第一篇：教案-商务英语阅读-Unit 2- 叶兴国Unit 2 Teaching Objectives: 1.To have general ideas of the three texts;2.To remember and use new words and expressions;3.To be clear about how fast you can learn and how to learn fast;4.To learn the four methods of how to improve reading speed as soon as possible.Focuses:1.To have general ideas of the three texts;2.To be clear about how fast you can learn and how to learn fast Difficulties: How to improve reading speed as soon as possible by using the four reading methods.Teaching Time: 2 periods.Teaching Procedures:Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1.Text A How Fast Can You Learn a.Let the students read Text A as quickly as they can for the first time to find the general idea of the passage;b.Then read through the text for the second time to find the answers to Exercise I;c.Tell the students the general idea of the text while checking the answers to Exercise I;d.Analyze the language points in the text;1.Technology is hot, but how long this happy investment cycle will last is anyone’s guess.技术现在是热点，但是谁也说不准这种令人陶醉的投资周期能持续多久。
《职通商务英语》第三册1-6单元教案(高教社).doc
综合英语（3）课程教案8th period*Free talkingDiscussion topics: What are the differences between domestic trade and international trade? 作业布置：.1. Do Translation on p ・ 6 parts as HW.2.Try to retell the main idea of the text.3.Review the expressions about how to ask for an appointment. 课后小结：综合英语（3）课程教案综合英语（3）课程教案课后小结:综合英语（3）课程教案综合英语（3）课程教案综合英语（3）课程教案Difficult sentences:1.Foreign exchange traders generate profits, or losses, by speculating whether a currency will raise or fall in value in comparison to another currency.外汇贸易商们通过预测一种货币对另一种货币的升值或贬值进行投机，并由此盈利或亏损。
This sentence can be paraphrased as "Foreign exchange traders earn profit or loss money by doing their business with anticipation of one currency^ change in value compared with another's：Speculate, to buy goods, property, shares, etc, hoping that you will make a profit when you sell them.2.The value of a currency, in the simplest explanation, is a reflection of the condition of that contrry's economy with respect to other major economices.。
职通商务英语(第二版)综合教程3电子教案 (1)Unit 2
Unit 2
HOME
In this unit, you will learn
Text A: China’s Foreign Trade Policy after WTO Accession. Text B: U.S. Foreign Trade and Global Economic Policies. Shina.
Aid for Trade was launched at the World Trade Organization’s (WTO) Hong Kong Ministerial Conference in December 2005 and has become embedded in ITC’s work. The four pillars of the program link directly to ITC’s three strategic objectives of helping to make national policy environments friendlier for export business; strengthening national and regional institutions that provide services to exporters; and helping enterprises to become more competitive in the global market.
As the largest multilateral team dedicated entirely to trade-related technical assistance, ITC contributes the business perspective, promoting private sector voice in trade policy development; and offering solutions to supply-side constraints that keep developing countries from participating more fully in world trade.
最新中职商务英语阅读教案：ChapterThirteenMarketingMix
阅读篇章 B [自学练习] 学生根据课后提供的单词和句子翻译，进行自学阅读练习。
[问答] 小组抢答第 7 题 根据课文内容，可以让学生 brainstorm 知道的咖啡知识
[问答] 小组抢答第 8 题
1. What are the core products of Starbucks? 2. What is the objective of Starbuck? 3. How does Starbucks plan to achieve the objective?
4. What kind of marketing approach does Starbucks choose? 5. How many coffee shops does Starbucks plan to have outside of United States in future?
[问答] 小组抢答第 9 题
【教学媒体及教学方法】
制作 PPT。 演示法、讲授法、分组讨论法。
【课时安排】
2 课时（90 分钟）。
【教学过程】
第一环节 导入（15 分钟） 活动一: 要求学生小组讨论图片及相关问题 提示学生是否喜欢上述饮料 提示学生有没有最喜欢的饮料 活动二：小组抢答练习 2 中海报的名称 学生举手表决对两个海报的喜爱
活动三：小组抢答练习 3，初步了解市场组合的基本元素
第二环节 新授课（50 分钟）
阅读篇章 A [讲解] 详细讲解文章的内容 列出生词和长难句 [演示] 教师用幻灯片演示单词和句子 [问答]
Identify the four areas of the marketing activity that we need to consider in the marketing strategy.
商贸英语中职教案范文模板
---一、教学目标1. 知识目标- 学生能够掌握基本的商贸英语词汇和常用句型。
- 学生能够识别和运用商务沟通中的礼貌用语和表达方式。
2. 技能目标- 学生能够通过角色扮演或小组讨论进行简单的商务英语对话。
- 学生能够撰写简单的商务信函，包括问候、介绍、询问、感谢等。
3. 情感目标- 学生对商务英语学习产生兴趣，增强学习动力。
- 培养学生的跨文化交流意识和商务礼仪。
二、教学重点- 商务英语基本词汇和句型。
- 商务信函的基本结构和格式。
三、教学难点- 在实际商务场景中灵活运用所学词汇和句型。
- 正确理解和运用商务礼仪。
四、教学过程1. 导入 (5分钟)- 教师展示一些与商贸相关的图片或视频，激发学生的学习兴趣。
- 提问：What do you think of these images? 引导学生思考商务活动的重要性。
2. 新课导入 (10分钟)- 词汇学习：教授商务英语常用词汇，如：import, export, trade, negotiation, contract 等。
- 句型学习：教授商务英语常用句型，如：How can I help you? May I have your business card? 等。
3. 情景模拟 (15分钟)- 分组进行角色扮演，模拟商务场景，如：客户与销售人员的对话。
- 教师巡回指导，纠正发音和语法错误。
4. 小组讨论 (15分钟)- 学生分组讨论，讨论以下问题：- 在商务活动中，哪些礼貌用语是必不可少的？- 如何撰写一封商务信函？- 每组派代表进行总结发言。
5. 商务信函写作 (15分钟)- 教师展示一封商务信函的范例，讲解信函的基本结构和格式。
- 学生尝试撰写一封简单的商务信函，包括问候、介绍、询问等。
6. 课堂小结 (5分钟)- 教师总结本节课所学内容，强调重点和难点。
- 提问：What have we learned today? 鼓励学生回顾所学知识。
中职商务英语阅读教学设计
中职商务英语阅读教学设计I. 简介商务英语作为一门特定领域的英语，对于中职学生来说，是非常重要的一门课程。
而阅读作为商务英语学习的重要组成部分，需要通过有效的教学设计来提高学生的阅读能力。
本文将提出一种中职商务英语阅读教学设计的方案。
II. 教学目标1. 帮助学生提高阅读文章的速度和准确性；2. 培养学生理解商务英语文章的能力；3. 培养学生运用商务英语词汇和表达方式的能力；4. 增强学生信息获取和分析能力。
III. 教学内容1. 商务英语词汇的学习与拓展：a. 通过词根、词缀和上下文等方式，帮助学生理解生词的含义；b. 组织商务英语词汇的分类学习，如公司组织结构、市场营销等；c. 制定商务英语词汇的学习计划，包括单词背诵和练习。
2. 商务英语阅读训练：a. 使用真实商务英语文章，如商业报告、市场调研报告等；b. 引导学生快速浏览文章，了解大意；c. 培养学生提取关键信息的能力，如公司名称、产品特点等；d. 组织学生进行文章的分析和理解，包括主旨、观点等；e. 在教学过程中，鼓励学生提问，并进行讨论和答疑。
3. 阅读技巧的培养：a. 教授学生阅读技巧，如快速阅读、扫读和精读的区别与方法；b. 引导学生学习商务英语文章的标志词语，如however、in addition等；c. 培养学生利用上下文猜测词义的能力，提高阅读速度。
IV. 教学方法1. 合作学习：组织学生进行小组活动，共同解决阅读中遇到的问题，促进互动和合作。
2. 多媒体教学：利用多媒体资源呈现商务英语文章和相关词汇，提高学生的学习兴趣和参与度。
3. 案例分析：引入实际商务案例，让学生在阅读中将理论与实践相结合，加深理解。
V. 教学评估1. 定期进行商务英语阅读测试，考察学生的阅读速度和准确性。
2. 设立阅读任务，让学生根据所学内容完成相关练习和作业，评价学生的理解和运用能力。
3. 关注学生的学习反馈，鼓励学生提出问题和困惑，及时进行解答和指导。
中职商务英语阅读教学设计
案例选择：选择具有代表性的商务英语阅读案例，如商务合同、产品说明等。
案例分析：从语言知识、商务知识、阅读技巧等方面对案例进行深入分析，帮助学生理解商务 英语阅读的重点和难点。
教学过程评价：是否合理安排了教 学过程，如课堂导入、讲解、练习、 反馈等环节，是否注重学生的参与 和互动。
Байду номын сангаас
评价目的：了解学生的学习情况，为教学提供反馈意见 评价内容：学生的阅读理解能力、语言表达能力、学习态度等 评价方式：考试、作业、课堂表现等 改进措施：根据评价结果调整教学方法、优化教学内容、提高教学质量
任务型教学法： 通过完成实际 商务任务来提 高阅读理解能
力
合作学习法： 学生分组讨论， 共同解决问题， 培养团队协作
能力
案例教学法： 分析真实的商 务案例，增强 实际应用能力
情境模拟法： 模拟商务场景， 进行角色扮演， 提高语言运用
能力
课程目标：培养学生商务英语阅读 技能，提高商务沟通能力和跨文化 交际能力
商务英语阅读能 够提高学生的跨 文化交流能力， 增强职场竞争力
Part Three
掌握商务英语阅读技巧，能够快速 理解商务英语文章
提高商务英语阅读速度，能够高效 获取信息并作出判断
添加标题
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培养商务英语阅读思维，能够准确 把握文章主旨和逻辑
培养商务英语阅读兴趣，能够主动 阅读并积累商务英语知识
商务英语阅读课程可以帮助学生了解国际商务领域的最新动态和趋势，拓宽国际视野，增强国 际竞争力。
商务英语阅读可以培养学生的自主学习能力和合作精神，提高学生的综合素质和职业发展潜力。
中职英语教案
中职英语教案
主题: 商务英语
教学目标:
1. 学习商务英语的基本术语和表达方式
2. 提高学生商务交流的能力
3. 培养学生商务写作和演讲的技巧
教学内容:
1. 商务英语基本词汇
2. 商务英语的书面交流
3. 商务英语的口头表达
4. 商务英语的演讲技巧
教学过程:
1. 商务英语基本词汇
- 教师介绍与商务英语相关的基本词汇，例如商务会议、合同、报价等。
- 学生跟读和记忆这些词汇，并进行练习。
2. 商务英语的书面交流
- 教师引导学生学习商务英语的书面表达，例如商务信函、报告等。
- 学生以小组形式进行写作练习，并互相检查和修改。
3. 商务英语的口头表达
- 教师介绍商务英语的口头表达技巧，例如商务电话、商务
接待等。
- 学生进行角色扮演练习，模拟商务场景进行口语交流。
4. 商务英语的演讲技巧
- 教师讲解商务演讲的基本要素，例如演讲结构、语言运用等。
- 学生准备并进行商务主题的演讲，互相评价和提供建议。
教学评价:
1. 写作练习和口语练习的成绩评定
2. 演讲评价和建议提供
教学延伸:
1. 学生可以通过参加商务英语竞赛等活动来提高自己的商务英语能力。
2. 学生可以通过阅读商务英语相关的书籍和资料来拓宽自己的商务英语知识。
教学资源:
1. 商务英语教材和课件
2. 商务英语相关的练习题和模拟场景
3. 商务英语相关的书籍和资料。
中职基础模块英语第二册教案
中职基础模块英语第二册教案一、教学目标1.通过本节课的学习，学生能够掌握与商业活动相关的基础英语词汇和表达方式。
2.学生能够理解商务邮件的撰写规范，并能够撰写简洁准确的商务邮件。
3.学生能够阅读和理解商业活动相关的英语材料，包括广告、商务报表等。
二、教学重点1.商业英语相关词汇的学习和运用。
2.商务邮件的撰写规范和技巧。
三、教学内容1. 商业英语词汇学习1.1 商务活动相关的词汇•商务会议：business meeting•商务洽谈：business negotiation•商务合作：business cooperation •采购订单：purchase order•销售合同：sales contract•付款方式：payment method•交付日期：delivery date•货物数量：quantity of goods•价格条款：price terms1.2 商务邮件相关的词汇•主题：subject•收件人：recipient•抄送：cc•附件：attachment•邮件正文：email body•邮件格式：email format•亲切的问候：greeting2. 商务邮件撰写技巧商务邮件是商业活动中常用的沟通工具，良好的商务邮件撰写技巧能够提高商业工作效率和专业形象。
2.1 邮件主题和标题•主题要简洁明了，能够准确表达邮件内容。
•标题要具有吸引力，能够激发对方的兴趣。
2.2 邮件内容结构•首先要介绍自己的身份和目的，有针对性地表达自己的请求或建议。
•其次要提供相关的信息和材料，方便对方了解和处理。
•最后要表达感谢和期待进一步合作的意愿。
2.3 语言风格和表达方式•用简洁明了的语言表达，避免使用过于复杂的词汇和句子结构。
•使用礼貌的表达方式，尊重对方的权威和时间。
•避免语法和拼写错误，保持邮件的专业形象。
3. 商业活动材料阅读与理解商业活动材料包括广告、商务报表等，学生需要掌握阅读和理解这些材料的技巧。
新职业英语 综合英语2 Unit 7
collection and analysis is necessary for growing their businesses. An
e-commerce platform simplifies raw sales data capture, as well as
data for customer profiling and order-processing information—any
Notes St 7 Marketing
Warm-2-Notes
What is a marketing channel?
❖ A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption, which consists of all the institutions and all the marketing activities in the marketing process.
direct mail selling
online selling
telephone selling
Notes
Wa
职业综合
英语 2 Unit 7 Marketing
rm1-
Not
es
Personal selling: 人员推销/个人推销 is a two-way
communication between the seller and the buyer usually faceto-face, via the Internet, the phone and the correspondence. Unlike advertising, a personal sales message can be more specifically targeted on individual prospects and easily altered if the desired behavior does not occur. Personal selling, however, is far more costly than advertising and is generally used only when its high expenditure can be justified.
最新中职商务英语阅读(高教版)书面实例03
Chapter Seven Types of BusinessWhile buying a franchise affords numerous advantages over opening a solo business, the benefits to franchisors are even greater. Some things to expect are lessened risk when expanding your business. This is because you have no capital invested in your franchisee's units. You also have increased growth, stronger brand building, and limited contingent liability because as a franchisor you are not signing leases or taking out financing. In addition, you have less liability for the actions of franchisees' employees and events that take place in franchisees' units.Franchisees often contribute to an advertising fund, which is used to promote the company at the franchisor's discretion. Keep in mind that you will have to hold up to promises you make to franchisees about advertising. Because franchisees are vested in the success of their business, you can expect better performance and structure, as well as count on long-term management instead of high turnover of non-owner managers. In addition to the advantages, there are legal obligations now required of you. Franchisors are required by the Federal Trade Commission (FTC) to present material information about their company to potential franchisees. This information includes your company's and all of its officers' litigation histories, financial information, and anything material about the company.Franchisors need to train franchisees how to operate the business and provide very detailed operating manuals. Franchisors generally provide some kind of support as well, from ongoing training to administrative and technical support. Franchisees rely on the franchisor for guidance based on the franchisor's proven system. Franchising is a mutually satisfying and lucrative arrangement if both parties meet their obligations.Chapter Eight TechnologyThe Internet can be a wonderful resource for kids. They can use it to research school reports, communicate with teachers and other kids, and play interactive games. Kids who are old enough to punch in a few letters on the keyboard can literally access theworld.But that access can also pose hazards. For example, an 8-year-old might do an online search for "Lego." But with just one missed keystroke, the word "Legs" is entered instead, and the child may be directed to a slew of websites with a focus on legs — some of which may contain pornographic material.That's why it's important to be aware of what your kids see and hear on the Internet, who they meet, and what they share about themselves online.Just like any safety issue, it's wise to talk with your kids about your concerns, take advantage of resources to protect them, and keep a close eye on their activities.Chapter Nine PricingA well chosen price should do three things:•achieve the financial goals of the company (e.g., profitability)•fit the realities of the marketplace (Will customers buy at that price?)•support a product's positioning and be consistent with the other variables in the marketing mixo price is influenced by the type of distribution channel used, the type of promotions used, and the quality of the product▪price will usually need to be relatively high if manufacturing isexpensive, distribution is exclusive, and the product issupported by extensive advertising and promotional campaigns ▪ a low price can be a viable substitute for product quality,effective promotions, or an energetic selling effort bydistributorsFrom the marketer’s point of view, an efficient price is a price that is very close to the maximum that customers are prepared to pay. In economic terms, it is a price that shifts most of the consumer surplus to the producer. A good pricing strategy would be the one which could balance between the price floor (the price below which the organization ends up in losses) and the price ceiling(the price beyond which theorganization experiences a no demand situation).。
中职商业英语教案设计模板
### 教学目标1. 知识目标：学生能够掌握本节课的核心商业英语词汇和句型，能够阅读和理解简单的商务信函。
2. 技能目标：学生能够运用所学英语进行基本的商务沟通，如自我介绍、询问信息、表达观点等。
3. 情感目标：激发学生对商业英语的兴趣，培养良好的商务沟通意识和团队协作精神。
### 教学内容1. 词汇：商务英语常用词汇，如product、service、quote、order、invoice等。
2. 句型：商务英语常用句型，如"How do you do?"、"What can I do for you?"、"I'm interested in your product."等。
3. 阅读材料：一篇简短的商务信函或广告。
### 教学过程#### 第一课时一、导入（5分钟）- 通过播放一段商务场景的视频或图片，引导学生进入商务英语的学习氛围。
- 提问：What do you see in the video? What kind of business is it?二、词汇学习（10分钟）- 展示核心词汇卡片，如product、service、quote、order、invoice等。
- 学生分组，每组选择一个词汇进行造句，其他组员猜测。
- 教师点评并纠正发音和语法。
三、句型练习（15分钟）- 教师示范常用句型，如"How do you do?"、"What can I do for you?"等。
- 学生跟读并模仿。
- 进行角色扮演，模拟商务场景下的对话。
四、阅读材料（10分钟）- 分发阅读材料，要求学生快速阅读并回答问题。
- 小组讨论，分享阅读心得。
五、总结与作业（5分钟）- 教师总结本节课所学内容。
- 布置作业：准备一篇简短的商务信函，用于下一节课的展示。
#### 第二课时一、复习与巩固（10分钟）- 回顾上一节课的词汇和句型。
商务英语教案中职
商务英语教案中职【篇一：实用商务英语全套教案(学习中)】目录第一版块：介绍自己、他人、公司及产品第1知识点：正确使用称呼和常见的英文名 2－5 第2知识点：常见的国家和城市6－7 第3知识点：介绍公司部门和职务8 第4知识点：介绍自己以及询问他人的基本信息 9－12 第5知识点：介绍他人及请求他人介绍自己 13－14第6知识点：简单的寒暄语15 第7知识点：如何交换信息16 第8知识点：介绍美的微波炉制造有限公司 17－19第9知识点：介绍产品20－22 第10知识点：产品咨询23－24 第11知识点：订货与接单25 第12知识点：讨价还价26－27 第13知识点：支付期限和方式28 第14知识点：交货期29－30 第15知识点：sales review and forecasts31－33 第16知识点：客服（complainingapologizing） 34－35第二板块：电话英语第1知识点：接听电话36－37 第2知识点：拨打电话38－39 第3知识点：约客户及变更见面事宜40－45第三板块：简单的商务信函和英文简历第1知识点：商务信函的一般要素46－47 第2知识点：商务信函或e-mail三部曲48－49 第3知识点：英文简历50－51第四板块：日常交往常用英语（根据授课进度灵活安排）第1知识点：共同话题52－53 第2知识点：情景英语54-55 第3知识点：接待英语56－58 附：英文歌曲歌词59－61a communication skills course for business english实用商务英语教程第一版块：介绍自己、他人、公司及产品第1知识点：正确使用称呼和常见的英文名英语姓名介绍英语名字( first name )在前，姓( last name/ family name/ surname)在后 for example：john smithpeter brownalice green (名姓) (名姓)(名姓) which is his first name/last name/family name/surname？正确称呼的4条原则（1）正式、表示尊敬的称呼男：mr.+ family name——王先生女：mrs./ms+ family name——李太太/李小姐 mrs. 和 ms. 的区别（2）熟人之间非正式的称呼——直呼其名 john, peter, alice（3）不知对方姓名时用sir或madam称呼表示尊敬for example：excuse me, sir, can you tell me how to get to the closest post office?（4）对于一些有学术头衔或职务的人，通常称作dr. brown, professor black, president bush 注意：一切以英语习惯为主，不能死套原则较常见的英文名字英语姓名（男）英语姓名（女）部分男性英文名字详细介绍一、alexander在英国，最常用的男性名字中排名第十八。
中职商务英语阅读(高教版)书面实例05
Chapter Thirteen Marketing MixThe Marketing mix is generally accepted as the use and specification of the four p's describing the strategic position of a product in the marketplace. One version of the origins of the marketing mix starts in 1948 when James Culliton said that a marketing decision should be a result of something similar to a recipe. This version continued in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea one step further and coined the term 'Marketing-Mix'. A prominent marketer, E. Jerome McCarthy, proposed a 4 P classification in 1960, which would see wide popularity. The four Ps concept is explained in most marketing textbooks and classes.Chapter Fourteen BrandingWith the emergence of strong retailers the "own brand", a retailer's own branded product (or service), also emerged as a major factor in the marketplace. Where the retailer has a particularly strong identity (such as Marks & Spencer in the UK clothing sector) this "own brand" may be able to compete against even the strongest brand leaders, and may outperform those products that are not otherwise strongly branded. Concerns were raised that such "own brands" might displace all other brands (as they have done in Marks & Spencer outlets), but the evidence is that —at least in supermarkets and department stores — consumers generally expect to see on display something over 50 per cent (and preferably over 60 per cent) of brands other than those of the retailer. Indeed, even the strongest own brands in the UK rarely achieve better than third place in the overall market.This means that strong independent brands (such as Kellogg's and Heinz), which have maintained their marketing investments, are likely to continue their strong performance. More than 50 per cent of UK FMCG brand leaders have held their position for more than two decades, although it is arguable that those which have switched their budgets to "buy space" in the retailers may be more exposed.The strength of the retailers has, perhaps, been seen more in the pressure they have been able to exert on the owners of even the strongest brands (and in particular on the owners of the weaker third and fourth brands). Relationship marketing has been applied most often to meet the wishes of such large customers (and indeed has been demanded by them as recognition of their buying power). Some of the more active marketers have now also switched to 'category marketing' - in which they take into account all the needs of a retailer in a product category rather than more narrowly focusing on their own brand.At the same time, probably as an outgrowth of consumerism, "generic" (that is, effectively unbranded) goods have also emerged. These made a positive virtue of saving the cost of almost all marketing activities; emphasizing the lack of advertising and, especially, the plain packaging (which was, however, often simply a vehicle for a different kind of image). It would appear that the penetration of such generic products peaked in the early 1980s, and most consumers still appear to be looking for the qualities that the conventional brand provides.。
最新中职商务英语阅读(高教版)书面实例01(商贸与旅游类商务英语)
Chapter One Human ResourceQuestion: What is the Definition of Human Resources?Answer: The number one glossary suggestion and question that people request is: “What is the definition of human resources?” William R. Tracey, in The Human Resources Glossar y defines Human Resources as: “The people that staff and operate an organization … as contrasted with the financial and material resources of an organization. The organizational function that deals with the people ...” Long a term used sarcastically by individuals in the line organization, because it relegates humans to the same category as financial and material resources, human resources will be replaced by more customer-friendly terms in the future.Chapter Two Market ResearchMarket research is the process of systematically gathering, recording and analyzing data and information about customers, competitors and the market. Its uses include to help create a business plan, launch a new product or service, fine tune existing products and services, and expand into new markets. Market research can be used to determine which portion of the population will purchase a product/service, based on variables like age, gender, location and income level.Chapter Three Product Life CycleProduct lifecycle management (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal.[1] PLM integrates people, data, processes and business systems and provides a product information backbone for companies and their extended enterprise Product Lifecycle Management (PLM) is more to do with managing descriptions and properties of a product through its development and useful life, mainly from a business/engineering point of view; whereas Product life cycle management (PLCM)is to do with the life of a product in the market with respect to business/commercial costs and sales measures.Chapter Four Electronic CommerceElectronic commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily since the spread of the Internet. A wide variety of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well.。
精细职场商务英语培训教案
精细职场商务英语培训教案In today's globalized world, one of the most critical skills that a professional should possess is the ability to communicate effectively in English. Mastering business English is key to expanding one's career opportunities and establishing successful relationships with clients and colleagues from different parts of the world. However, many people struggle to achieve fluency in this language, which can affect their professional growth and limit their potential.Therefore, the need for high-quality business English training courses has become increasingly apparent in the past few years. In this article, we will discuss in detail a comprehensive training plan for business professionals to improve their English language proficiency in the workplace.Objectives of the Training ProgramThe primary goal of this training program is to provide participants with the skills and confidence they need to communicate effectively in a professional setting. Specifically, it aims to:• Develop participants' vocabulary and grammar to ensure they can articulate themselves clearly and precisely.• Improve participants' listening and reading comprehension to help them understand different accents, dialects, and writing styles.• Enhance participants' conv ersational and presentation skills to enable them to express themselves persuasively and confidently.• Familiarize participants with industry-specific terminology, language structures, and cultural norms to facilitate communication and avoid misunderstandings.• Foster participants' critical thinking and problem-solving abilities to help them handle complex business situations and negotiate.Proposed Course ScheduleThe duration of this training program is 12 weeks, with classes scheduled every weekday for two hours. Classes will be conducted both online and in-person, depending on participants' preferences and availability. The proposed course schedule is as follows:Week 1-2: Introduction to Business English• Grammar review: Parts of speech, tenses, sentence structure, and common errors.• Vocabulary building: Nouns, verbs, adjectives, and phrases commonly used in business settings, such as marketing, sales, finance, and management.• Communication fundamentals: Basic introductions, greetings, and small talk, as well as telephoning and email etiquette.Week 3-4: Comprehension and Expression• Listening and reading comprehension: Strategies for decoding and comprehending different accents, dialects, and writing styles.• Speaking an d writing skills: Practice presenting ideas, conducting meetings, and writing effective emails and reports.Week 5-6: Business Communication• Presentation skills: Tips for delivering engaging and persuasive presentations, including visual aids and body language.• Negotiation skills: Understanding different negotiation styles and techniques, and how to create win-win situations.Week 7-8: Industry-Specific Terminology• Vocabulary and language structures used in different industries, such as hospitality, healthcare, IT, and manufacturing.• Cultural norms and practices: Understanding cultural differences, avoiding stereotypes, and demonstrating respect for different customs and beliefs.Week 9-10: Practice and Feedback• Role-playing exercises: Simulating different business scenarios, such as job interviews, sales pitches, and customer complaints.• Mock tests: Assessing participants' progress and identifying areas for improvement.Week 11-12: Practical Applications• Real-world applications: Discussing case studies and analyzing real-life examples of successful business communication.• Final project: Participants will work in groups and present a business proposal using the skills they have learned during the training program.Training Material and ResourcesTo support the training program, the following materials and resources will be made available to participants:• Textbooks and workbooks: A comprehensive business English textbook and a workbook with grammar exercises, vocabulary lists, and reading passages.• Audiovisual materials: Recordings of business presentations, webinars, and interviews, as well as videos and podcasts related to different industries and subjects.• Online resources: Access to online dictionar ies, thesauruses, grammar checkers, and language learning platforms, as well as online forums and discussion groups.• Coaching and mentoring: One-on-one coaching sessions with experienced trainers to address individual needs and challenges.ConclusionIn summary, mastering business English is a crucial skill for today's professionals, and this comprehensive training program aims to provide participants with the language competencies they need to succeed in the workplace. By enhancing their vocabulary, grammar, listening, and speaking skills, as well as their familiarity with industry-specific terminology and cultural practices, participants will be able to communicate effectively, confidently, and persuasivelywith colleagues, clients, and stakeholders from around the world.。
《新时代高职英语(基础模块)2》教案第24课
《新时代高职英语（基础模块）2》电子教案【教师】解释英语投诉信的格式（详见教材）投诉信是消费者在商品交易或接受服务过程中利益受到损害或者侵犯时，以书面的形式向商品生产商、服务提供商或者有关部门提出投诉的信函。
投诉信通常包括三个方面的内容，即投诉内容、投诉原因及希望得到的结果。
1．投诉内容在投诉信的开头，首先要简明扼要地交代清楚要投诉的内容，表明写信的目的。
2．投诉原因解释投诉原因，同时，要实事求是地阐明对商品质量或者服务不满意的地方。
3．希望得到的结果结尾表达希望对方迅速恰当解决问题和得到对方回复的愿望。
投诉信常用的表达有：I am writing to complain about... 我写信是要投诉……I am writing this letter to express my complaint about... 我写这封信是要投诉……There is something wrong with the computer I bought last week.我上周买的电脑出了点问题。
The desk I just bought yesterday from your store was found an inscription on the surface.我昨天从你的商店里购买的桌子上有一道划痕。
I hope you will handle this problem as soon as possible. 我希望你能尽快解决这个问题。
【学生】聆听、学习、记忆【教师】要求学生阅读“Letter of Complaint”英语感谢信案例一和案例二（详见教材），并进行翻译Sample 12022年5月23日尊敬的先生/女士，我写这封信的目的是要投诉我们公司上周在贵公司购买的电脑出现了质量问题。
在这五天里，电脑持续黑屏，无法正常工作，给我们的工作带来了很多麻烦。
所以我想换一台电脑，或者退款。
商务英语阅读教案
1.Corporate Culture2.Mail-order
3.Flexi time4.Hostile Takeover
5.Total Quality Management
6.Motivation Theory / Need Hierarchy Theory
Outline and Questions
Necessary Qualitiesfor Leaders
本次课
重点难点
The tern study
Moreinformationaboutleadership
教学基本内容设计:
Warm Up
1.Differences Between You and Your Boss
2.Warm Up Questions
Market Segmentation
FMCG (Fast Moving Consumer Goods)
Consumer Behavior
Soft Economy
Outline and Questions
1.The Five Faces of Chinese Consumers
2.Most Wanted Brands inChinaand Why Were They Preferred
3.Would it be possible to develop an corporate culture in the age of E-commerce when employees can work at home?
辅助手段和
时间分配
Multi-media
10minutes.
20minutes
辅助手段和时间分配
中职英语基础模块2教案
中职英语基础模块2教案中职英语基础模块2教案【篇⼀：中职英语基础模块下册unit2教案】unit 2 shoppingreading ﹠ speaking teaching goals:1. new words and phrases:in total, in cash, credit card, available, receipt, pay for, wrap up, expensive,2. make the students master the expressions about shopping.3. train their reading, listening and speaking skills.key points: make the students master the expressions about shopping. may i help you?i want to buy…how about this one?what color/what size do you …how much is it/are they?how would you like to pay?difficult points:speak smoothly and use the expressions about shopping correctly. teaching procedures: step 1 lead in1) free talkdo you like going shopping?how often do you go shopping?who do you usually go shopping with?what do you usually buy when you go shopping?2)review some expressions about shopping.step2 reading1.read the dialogue on page 16 and answer:what does mrs white want to buy?how many t-shirts does she want to buy?how much are they in total? how would she like to pay?2.check the answers.step 3.groupworkstudent work in groups and finish these tasks:task 1: translate the important words and sentences.task 2:read the dialogue.task 3:make dialogues.task 4: run a mini-mart.step 4. show timestep 5.consolidation1) sum up 2)exercisesstep 6. homework: make up a dialogue about shopping.【篇⼆：中职英语基础模块教案2】unit two my family (the 3 period--reading) 教学⽬标:1、掌握重要单词family both kind always housework enjoy live together standhardworking interesting popular right wear cool pretty left full2、重要短语的识记与运⽤be kind to be full of be popular withon the right on the left enjoy doing rd教学重点:学习并掌握⽂章中的重要短语及句型教学难点:⽂中精彩句⼦的熟练运⽤教学⽅法:讨论法、练习法教学过程:⼀、复习检查（听写、⼩组互查）①本单元重要单词。
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【课题】Chapter Two Marketing Research 【教材版本】
【教学目标】
知识目标：
-什么是市场调研。
-怎样进行简单的市场调研
能力目标：
-将所学市场调研的相关英语知识运用到阅读理解中
-将所学市场调研的相关英语知识运用到口语表达中
【教学重点、难点】
教学重点：
将所学市场调研的相关英语知识运用到阅读理解中
教学难点：
将所学市场调研的相关英语知识运用到口语表达中
教学途径：
1．小组讨论教学
2．自学练习教学
【教学媒体及教学方法】
制作PPT。
演示法、讲授法、分组讨论法。
【课时安排】
2课时（90分钟）。
【教学过程】
第一环节导入（15分钟）
活动一: 要求学生小组讨论两幅图片及相关问题
提示学生肯德基公司，东方即白公司
提示学生在市场调研中需要注意的问题活动二：小组讨论并抢答产品名称和公司的组合，练习2
活动三：小组讨论并介绍coke，rice soup，stock cube，shampoo的产品情况小组讨论和回答活动三的问题
第二环节新授课（50分钟）
阅读篇章A
[讲解]
详细讲解文章的内容
列出生词和长难句
[演示]
教师用幻灯片演示单词和句子
[问答]
How many kinds of market analysis are there in the article, what are they?
[案例分析]
小组讨论分析特伦苏的客户，产品，目标市场，竞争，定价，分销渠道，促销方式
[问答]
如何进行具体的市场分析，练习5
[复习]
复习重点单词，练习6
阅读篇章B
[自学练习]
学生根据课后提供的单词和句子翻译，进行自学阅读练习。
[问答]
小组讨论并回答问题what are the four brands of Pepsi Corporation?
[问答]
小组抢答问题8 问题9
第三环节课堂练习（15分钟）
对学生购物偏好进行市场调研：选取4个学生分为2组，一个小组设计问卷调研，一个小组进行面对面调研。
第四环节复习小结（8分钟）
What is the market analysis?
Which parts of China influence KFC's product most?
第五环节布置作业（2分钟）
完成练习10。