全国大学英语四级考试答题卡2
大学英语四级各部分题型简介
• 仔细阅读句子空格前后内容，判断句子空缺部分的语法属性和意 义范畴。 • Typical customers of a landfill are---------------• Customers are typically municipalities and construction companies, although residents may also use the landfill. • 缺表语，故填municipalities and construction companies • 根据题干的关键词寻读到原文中定位相关句。 • 确认答案是否满足题卷结构 Part Ⅰ Part Ⅱ 试题内容 writing Reading comprehension (skimming and scanning) listening comprehension Reading comprehension (reading in depth) close translation 答题时间 30minutes 15minutes 答题卡 Answer sheet 1 Answer sheet 1 (45分钟后收回 分钟后收回 Answer sheet 1)
Yes/no/not given 题的判断标准和原则
• • • • • • • • • Yes选择的判断标准和原则 判断1
＝判断2
1 .题干与原文保持一致 2 .题目命题是原文出处的同意改写 3 .对原文推敲后，发现能与题目命题一致，包括下面五种情况。 A .句型结构的推论 B . 原文的主语范围包括了题干的主语范围，即原文为题干的充分条件。 C. 简单的数字运算原则. D. 双重否定得正原则。 E. 概括总结。 题目对应的原文出处句子的主语或动作的发出者呈全省或不明状态。
全国大学英语四级考试(CET-4)考生须知
全国大学英语四级考试（CET-4）考生须知注意：本须知的1－6条在上午9时正由监考员开始宣读。
1．请大家按座位号坐好。
把准考证、身份证以及学生证放在座位左上角。
2．考试全过程共145分钟，即9:00至11:25，考生不得中途退场。
10:10收答题卡1，收卷时间5分钟。
11:25考试结束，收答题卡2和试题册，收卷期间不得答题，否则作违纪处理。
考试结束后，请考生仍旧坐在座位上，待监考教师收卷清点完毕后，方可离开考场。
3．禁止携带各种无线通讯工具（如移动电话，隐形耳机等）和带有存储功能的电子产品(如MP3、MP4等)带入考场。
已将上述物品带入考场的，请存放到指定的地点，否则以作弊论处。
4．领到试卷后，请立即检查是否有缺页或破损，如有请立即举手报告。
5．非听力考试期间不得戴耳机，否则按违规处理。
6．考试过程中不要提有关考试内容的问题，对此监考员一律不回答。
【宣读结束】---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------【板书结束】--------------------------------------------------------全国大学英语四级考试考场记录单缺考记录9：00后到达的考生不得入场，一律作缺考处理。
监考员应将缺考考生姓名和准考证号填入下栏，并按要求填涂缺考考生试题册和答题卡的有关信息（具体操作请参见背面《监考员操作规程》的第19条）。
违规记录监考员将违规考生姓名和准考证号填入下栏，在《违纪舞弊情况记录单》上记录违规详细信息并要求考生签字确认。
考场号____缺考___人，违规___人，监考员签字：______,_________年__月__日全国大学英语四级考试（CET-4）监考员操作规程8¨15 监考 集中 1．监考员、工作人员到考务办公室报到，接受考点主考指示,主考宣布各考场监考员名单。
[全]2013年12月大学英语四级考试真题及答案（汇总共三套）--第二套
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2013年12月大学英语四级考试真题(二)Part 1 writin g (30 minute s)Direct ions:For this part, you are allowe d 30 minute s to write a shortessay b asedon the pictur e below. You should startyour essaywith a briefaccoun t of the increa singuse of the mobile phonein people’s life and then explai n the conse q u ence s of overus ing it.You should writeat leastIW wordsbut no more than 180 words .People are crossi ng the street lookin g at theircell phones and usingwalki n g sticks in orderto see.Part 2 Listen ing Compre hensi on (30 minute s)Section ADirect ions： In this sectio n, you will hear 8 shortconver satio ns and 2 long conver satio ns. At the end of each conver satio n, one or more questi ons will be asked a boutwhat was said. Both the conver satio n and the questi ons will be spoken only once. Aftereach questi on therewill be a pause. During the pause,you must read the four choices marked A), B), C) and D), and decide whichthe best answer is. Then mark the corres pondi ng letter o" Answer Sheet 1 with a single line throug h the centr e.注意：此部分试题请在答题卡1上作答。
大学英语四级考试模式考试试卷
三峡大学2008年11月四级模拟考试注意事项一、将自己的姓名、考场号（教室号+座位号）写在答题卡1和答题卡2上。
二、试题册、答题卡均不得带出考场。
考试结束后，教师收卷后才可离开考场。
三、仔细读懂题目的说明。
四、在30分钟内做完答题卡1上的作文题。
30分钟后考生按指令启封试题册。
在接着的15分钟内完成快速阅读理解部分的试题。
然后监考员收取答题卡1，考生在答题卡2上完成其余部分的试题。
全部答题时间为125分钟，不得拖延答题。
五、考生必须在答题卡上作答，凡写在试题册上的大案一律无效。
六、多项选择题每题只有一个答案；如多选，则该题无分。
选定答案后用HB-2B浓度的铅笔在相应的字母中划一条横线。
划线要有一定的粗度，要盖过字母的底色。
七、如果要改动答案，必须先用橡皮擦净原来选定的答案，然后按规定重新答题。
八、在考试过程中要注意对自己的答案保密。
若被他人抄袭，一经发现，后果自负。
Part Ⅰ Writing （30 minutes）Directions： For this part， you are allowed 30 minutes to write a short essay entitled Should Undergraduates Be Encouraged to Get Married. You should write at least 120 words following the outline given below：1. 有人认为大学生在校期间可以结婚2. 也有人认为不应该鼓励他们在校期间结婚3. 我的观点注意：在实考中，此部分试题在答题卡1上。
Should Undergraduates Be Encouraged to Get MarriedPart Ⅱ Reading Comprehension （Skimming and Scanning）（15 minutes）Directions：In this part，you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1. For questions 1 to 7，choose the best answer from the four choices marked A), B), C) and D).For questions 8 to 10，complete the sentences with the information given in the passage.LotteriesIn the United States，38 states and the District of Columbia （Washington，D. C.）have lotteries. A lottery is a form of gambling that is run by the state. Most states have several different games，including instant-win scratch-off games， daily games and games where you have to pick three or four numbers.The game with the biggest jackpot is almost always Lotto. This game usually involves picking the correct six numbers from a set of balls，with each ball numbered from 1 to 50 （some games use more or less than 50）.Calculating the OddsLet’s take a look at how to calculate the odds of picking the right number for a typical Lotto game. In order to win our example game， you have to pick the correct six numbers from 50 possible balls. The order in which the numbers are picked is not important；you just have to pick the correct six numbers.The odds of picking a single correct number depend on how many balls have been chosen already. For instance，let’s say none of the six numbers had been picked yet and you had to guess just one number correctly. Since there are 50 numbers to choose from， and since six balls are going to be picked，you have six tries at picking the number correctly. The odds of picking one number correctly are 50/6=8.33∶1.Using a similar calculation，we can determine the odds of picking another number correctly after one number has already been drawn. We know there are49 balls left， and that five more balls will be drawn. So the odds of pickinga number correctly after one has been drawn are 49/5=9.8∶1. When you have to guess what the last number is going to be，there are only 45 balls left to choose from. As you only get one shot at it， your odds are only 45∶1. The odds of picking all six lottery numbers are calculated the same way. By multiplying together the odds of each individual event，your odds are： 50/6×49/5×48/4×47/3×46/2×45/1=15，890，700∶1.Changing the OddsSome states have been increasing or decreasing the number of balls in order to change the odds. If the odds are too easy，then someone will win the jackpot almost every week and the prize will never grow.Large jackpots tend to drive more ticket sales. If the prize is not large enough，ticket sales can decrease. On the other hand， if the odds against winning are too great，ticket sales can also decline. It is important for each lottery to find the right balance between the odds and the number of people playing.If you add just one number to our hypothetical lottery， so people now have to pick from 51 balls，the odds increase to 18,009，460∶1.The Lotto MachinesThere are two main types of Lotto machines：gravity pick and air mix. The machines are designed and proven using statistical analysis to produce random combinations of numbers. In addition, the balls are always visible during the mixing and drawing process—they never disappear inside tubes or chambers. This helps prevent tampering； and since the drawings are televised live，it gives the viewer confidence that the drawing is not being fixed.One common type of gravity-pick machine uses solid rubber balls.The balls are dropped into a chamber where two paddles， which spin in opposite directions，mix the balls. The operator actuates a sliding door at the bottom of the mixing chamber. One at a time，six balls pass through a clear tube into a clear display area where the numbers can be read. An optical sensor detects the passage of each ball， allowing only the correct number of balls to pass through the doorway.The other type of machine that is commonly used for Lotto is the air mix machine. However，it should be noted that the air-mix machine is generally believed less secure than the gravity-pick machine. The air-mix machine uses ping-pong balls that are painted with numbers and carefully calibrated for size and weight. These balls are released into the machine and jets of air blow up through the chamber to mix them. To select a set of balls，the operator opens a valve that allows air out of the machine through a tube or a set of tubes near the top of the machine. Once the valve is open， balls are blown into the tube; they are then transferred through another clear tube into a display area for reading.PowerballSome states have joined together to run multi-state Powerball lotteries. Since so many people can play， they need a game with really large odds against winning. In this multi-state lottery game，the winner has to pick the correct five numbers from a set of 50 balls， and they have to pick the single correct number from a separate set of 36 balls. So the odds of picking the correct number in this game are： 36×（50/5×49/4×48/3×47/2×46/1）=76，275，360∶1. Your WinningsLet’s say you pick the right six numbers and win a ＄10 million jackpot. Somehow， you will not end up with about ＄10 million. For example，when you buy a New York Lotto ticket，you have to choose between a lump sum and a series of annual payments， and you can’t change your mind later.Annual PaymentsIf you chose a series of annual payments when you bought the ticket， what you are really going to win is a series of 26 yearly payments that add up to ＄10 million. You would receive the first payment for 2.5 percent of the total，or ＄250，000， two weeks after you submit the winning ticket. One year later，you would receive a check for 2.7 percent，or ＄270，000. Each year，the amount of the check goes up by a tenth of a percent—the last payment is for 5 percent，or ＄500，000.When a winner claims his prize，the New York Lottery asks seven different bond brokers to quote a package of bonds that will pay each of the 25 future yearly payments. They buy the bonds from the broker at the best price for the complete package. An investment bank holds the bonds，and each year when one matures，the funds are automatically placed in the New York Lottery’s cash account.The funds are transferred to the prize-payment account，and a check is written for the winner. Typically， the whole package of 25 bonds ends up costing the New York Lottery a little less than half of the jackpot amount. Lump Sum OptionHowever， most winners don’t opt for annual payments. About 80 percent of winners choose the lump sum option， which is usually about half of the jackpot amount. Since the New York Lottery has to pay a lump sum to buy bonds anyway，it is just as happy to give that same amount of money to the winner instead. It still goes through the process of getting quotations for the bonds，but instead of buying the bonds it pays the winner the amount the bonds would have cost. Most people take the lump sum because they figure that they can invest the money and do a little bit better than the approximate 5 percent interest that the bonds would earn.In any case,most U. S. lotteries take out 28 percent from the winnings to pay federal taxes. But，if your winnings were in the millions of dollars，you would be paying closer to 39.6 percent （the highest tax bracket）in federal taxes when tax time comes. Add state and local taxes，and you might end up withonly half of your winnings when you are done paying taxes. Thus，if you had opted for the lump sum prize in the ＄10 million lottery，the prize would be about ＄5 million. After federal and state taxes，you’d be left with about ＄2.5 million.注意：在实考中，此部分试题请在答题卡1上作答。
2020年6月大学生英语四级真题试卷及答案(第二套)
大学英语四级真题试题二(完整版)Part I Writing (30 minutes) (请于正式开考后半小时内完成该部分，之后将进行听力考试)Directions:For this part, you are allowed 30 minutes to write an a short easy on the importance of speaking ability and how to develop it.You should write at least 120 words but no more than 180 words.Part II Listening Comprehension (25 minutes) Section ADirections:In this section, you will hear three news reports. At the end of each news report, you will hear two or three questions. Both the news report and questions will be spoken only once. After you hear questions, you must choose the best answer from the four choices marked A), B), C) and D). Then mark the corresponding letter on Answer Sheet 1 with a single line through the centre.注意：此部分试题请在答题卡1上作答。
Questions 1 to 2 are based on the new report you have just heard.1.A) Annoyed. C) Confused.B)Scared. D) Offended.2. A) It crawled over the woman’s hands.B) It wound up on the steering wheel.C) It was killed by the police on the spot.D) It was covered with large scales.Questions 3 to 4 are based on the new report you have just heard.3. A) A study of the fast-food service.B) Fast food customer satisfaction.C) McDonald’s new business strategies.D) Competition in the fast-food industry.4. A) Customers' higher demands.B)The inefficiency of employees.C) Increased variety of products.D) The rising number of customers.Questions 5 to 7 are based on the new report you have just heard.5. A) International treaties regarding space travel programs.B)Legal issues involved in commercial space exploration.C)U. S. government’s approval of private space missions.D)Competition among public and private space companies.6. A) Deliver scientific equipment to the moon.B)Approve a new mission to travel into outer space.C)Work with federal agencies on space programs.D)Launch a manned spacecraft to Mars.7.A) It is significant.B)It is promising.C)It is unpredictable.D)It is unprofitable.Section BDirections: In this section, you will hear two long conversations. At the end of each conversation, you will hear four questions. Both the conversation and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A), B), C) and D). Then mark the corresponding letter on Answer Sheet 1 with a single line through the centre.Questions 8 to 11 are based on the conversation you have just heard。
2017年6月大学英语四级真题试卷与答案(第2套)
2017 年 6 月大学英语四级真题及答案(二 )Part I Writing(25 minutes) ( 请于正式开考后半小时内完成该部分，之后将进行听力考试)Directions: For this part, you are allowed 30 minutes to write an advertisement on your campus website to sell a bicycle you used at college. Your advertisement may include its brand, features,condition and price, and your contact information. You should write at least120 words but no more than180 words.Part II Listening Comprehension(30 minutes) Section ADirections: In this section, you will hear three news reports. At the end of each news report, you will hear two or three questions. Both the news report and questions will be spoken only once. After you hear questions, you must choose the best answer from the four choices marked A), B), C) and D). Then mark the corresponding letter on Answer Sheet 1with a single line through the centre.注意：此部分试题请在答题卡 1 上作答。
2021年6月大学英语四级真题试卷及答案(第2套)
2021年6月大学英语四级真题试卷及答案(第2套)Writing (25 minutes)(请于正式开考后半小时内完成该部分，之后将进行听力考试)Directions: For this part, you are allowed30 minutes to write an advertisement on your cus website to sell a bicycle you used at college、 Your advertisement may include its brand, features,condition and price, and your contact information、 You shouldwrite at least120 words but no more than180 words、PartII Listening prehension (30 minutes)Section ADirections: In this section, you will hear three news reports、 At the end of each news report, you will hear two or three questions、 Both the news report and questions will be spoken only once、 After you hear questions, you must choose the best answer from the four choices marked A), B), C)and D)、 Then mark the corresponding letter on Answer Sheet1 with a single line through the centre、注意：此部分试题请在答题卡1上作答。
全国大学英语四六级监考员操作规程
全国大学英语四六级监考员操作规程操作规程8:45 四级14:45 六级组织考生入场1、组织考生入场。
监考员乙在考场门口逐一检查考生准考证、有效身份证件上的照片是否与本人相符，检查准考证上考场号是否与本考场号相符，检查并禁止考生携带违规物品入场。
2、监考员甲保护试卷袋、听力磁带及放音设备，指导考生在考场座位表上规定的位置签字，指导考生按准考证上的座位号入座。
发放《考生诚信考试承诺书》，要求考生认真阅读并签字认可。
9：30（15：30）考务人员到考场收取。
9:00 四级15:00 六级禁止迟到考生入场，启封、发答题卡3、禁止迟到考生入场。
4、发答题卡1和答题卡2。
监考员甲先向全体考生展示试卷袋及磁带密封完好,监考员乙当众启封并核对无误后，先发放答题卡1和答题卡2。
5、监考员甲指导考生按要求填涂两张答题卡，强调只能用黑色字迹签字笔在答题卡上填写姓名、准考证号、用2B铅笔涂黑相应的信息点，监控考场，维持考场秩序，制止考生提前答题。
9:10 四级15:10 六级考试正式开始6、考试正式开始。
考生做试题的第一部分，即写作部分（用黑色字迹签字笔答题）。
7、监考员甲逐一核验证件，检查考生填涂是否规范，若出现问题，立即查明并处理，监考员乙监控整个考场。
检验完证件后，监考员甲在考场记录单上记录缺考考生有关信息。
信息要上报到国家考试中心，所以必须准确，以免报错考生，使考生成绩出错。
9：30（15：30）考务人员到考场收取。
记录信息后，监考员一前一后认真监考。
9:35 四级15:35 六级发试题册8、监考员乙发试题册，监考员乙将试题册背面向上放到考生桌子左上角，并要求考生不得提前翻阅或改变试题位置，否则按违规违纪处理。
监考员甲监控考场，维持考场秩序，制止考生提前翻阅试题册。
9:40 四级15:40 六级填写姓名考号试题册封面9、写作部分考试结束，命令考生在试题册封面上半部空白处填写姓名；准考证号。
填写完毕后要求考生打开试题册开始做试题的第二部分，即快速阅读理解部分，四级监考员提醒考生15分钟后（即9：55），结束快速阅读理解部分的答题。
英语四六级考试流程有什么
英语四六级考试流程有什么英语四六级考试流程大学英语四级考试流程8:40 考生入场，核对听力调频并试音9:00 下发考试材料9:10 考试正式开始，考生开始作答作文9:35 监考老师口头提醒5分钟后开始听力考试9:40 听力考试开始，考生注意及时填涂答题卡110:10 听力考试结束，监考老师收回答题卡110:15 考试继续进行，考生完成阅读理解和翻译部分11:15 监考老师口头提示考生10分钟后结束考试11:25 考试结束，监考老师收回试题册及答题卡2大学英语六级考试流程14:40 考生入场，核对听力调频并试音15:00 下发考试材料15:10 考试正式开始，考生开始作答作文15:35 监考老师口头提醒5分钟后开始听力考试15:40 听力考试开始，考生注意及时填涂答题卡116:10 听力考试结束，监考老师收回答题卡116:15 考试继续进行，考生完成阅读理解和翻译部分17:15 监考老师口头提示考生10分钟后结束考试17:25 考试结束，监考老师收回试题册及答题卡2什么叫英语四六级考试英语四六级考试是一项全国性英语考试，该考试由国家教育部主办，由教育部考试中心进行实施，目的是为了公平、准确地检验全国大学生的英语实际能力，进一步提高我国大学英语教学质量。
英语四六级考试分为英语四级考试和英语六级考试，各自都由笔试和口试组成，试卷的总分值和试卷题型都相同。
英语四级笔试和英语六级笔试的试卷题型相同，均含有听力、阅读、写作与阅读，但是题型的分值比例略微有些许不同。
在英语四级笔试和英语六级笔试的听力题中，短篇新闻阅读与长对话两道大题的分值比例恰好相反。
大学为什么要考英语四六级1、方便考研一般的大学本科生，学校都有要求，必须要考过四级的。
这是最低的标准。
如果四级都没过，那大学毕业的学位证就没有了。
毫无悬念的。
如果读一次本科，毕业就一个毕业证，那就很尴尬了不是。
其实这还不算什么，如果你想考研，四级还是远远不够的，需要过英语六级才行。
全国大学英语四级考试2答题卡1、答题卡2 正反印 2857份
全国大学英语四级考试答题卡1PartⅠWriting (30 minutes) Directions:For this part, you are allowed 30 minutes to write a composition on the topic of My View on Online Promotion. You should write at least 120 words following the outline givenbelow in Chinese:1.网络促销形式多种多样；2.你对此有什么看法？My View on Online Promotion答题卡1必须使用黑色字迹签字笔书写：在答题区域内作答，超出以下黑色矩形边框限定区域的答案无效。
Part Ⅱ Reading Comprehension(Skimming and Scanning) (15 minutes)必须使用黑色字迹签字笔书写：在答题区域内作答，超出以下黑色矩形边框限定区域的答案无效1[A] [B] [C] [D] 2[A] [B] [C] [D] 3[A] [B] [C] [D] 4[A] [B] [C] [D] 5[A] [B] [C] [D] 6[A] [B] [C] [D] 7[A] [B] [C] [D]全国大学英语四级考试答题卡2Part Ⅲ Listening Comprehension 11[A][B][C][D] 16[A][B][C][D] 21[A][B][C][D] 26[A][B][C][D] 31[A][B][C][D] 12[A][B][C][D] 17[A][B][C][D] 22[A][B][C][D] 27[A][B][C][D] 32[A][B][C][D] 13[A][B][C][D] 18[A][B][C][D] 23[A][B][C][D] 28[A][B][C][D] 33[A][B][C][D] 14[A][B][C][D] 19[A][B][C][D] 24[A][B][C][D] 29[A][B][C][D] 34[A][B][C][D] 15[A][B][C][D] 20[A][B][C][D] 25[A][B][C][D] 30[A][B][C][D] 35[A][B][C][D]必须使用黑色字迹签字笔书写：在答题区域内作答，超出以下黑色矩形边框限定区域的答案无效。
6月英语四级考试考题（2）
6月英语四级考试考题（2）2017年6月英语四级考试考题30. A) They don’t want to use up all their life savings.B) They fear they will regret it afterwards.C) They would like to spend more time with them.D) They don’t want to see their husbands poorly treated.31. A) Provide professional standard care.B) Be frank and seek help from others.C) Be affectionate and cooperative.D) Make use of community facilities.Passage ThreeQuestions 32 to 35 are based on the passage you have just heard.32. A) Health and safety conditions in the workplace.B) Rights and responsibilities of company employees.C) Common complaints made by office workers.D) Conflicts between labor and management.33. A) Replace its out-dated equipment.B) Improve the welfare of affected workers.C) Follow the government regulations strictly.D) Provide extra health compensation.34. A) They requested to transfer to a safer department.B) They quit work to protect their unborn babies.C) They sought help from union representatives.D) They wanted to work shorter hours.35. A) To show how they love winter sports.B) To attract the attention from the media.C) To protect against the poor working conditions.D) To protect themselves against the cold weather.Section CDirections: In this section, you will hear a passage three times. When the passage is read for thefirst time, you should listen carefully for its general idea. When the passage is read forthe second time, you are required to fill in the blanks numbered from 36 to 43 with theexact words you have just heard. For blanks numbered from 44 to 46 you are requiredto fill in the missing information. For these blanks, you can either use the exact wordsyou have just heard or write down the main points in your own words. Finally, whenthe passage is read for the third time, you should check what you have written.注意：此部分试题请在答题卡 2上作答。
大学英语四级模拟考试+答案+彩板答题卡知识点汇总
理学院 2013上半年四级模拟考试试题考试时间： 14：50—17：20Part I Writing (30 minutes)Recreational ActivitiesDirections: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。
Part II Reading Comprehension (Skimming and Scanning) (15 minutes)Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus on attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, Internet, and direct mail.TelevisionTelevision in an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game showWho Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.Television ’ s influence on advertising is fourfold. First, narrowcasting means that isiontelev channels are seen by an increasingly narrow segment of the audience. the Golf Channel, for instance, is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and morehomogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This had also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.NewspapersAfter television, the medium attracting the next largest annual as revenue is newspapers. TheNew York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually. It has increased its national circulation (发行量 ) by 40% and is now available for home delivery in 168 cities. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed messageto their audience than they can through television. Given new production techniques, advertisements can be printed in about 48 hours, meaning newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local community, and they develop a high degree of loyalty from local readers.RadioAdvertising on radio continues to grow. Radio is often used in conjunction with outdoor bill-boards (广告牌 ) and the Internet to reach even more customers than television. Advertisers are likely to useradio because it is a less expensive medium than television, which means advertisers can afford to repeattheir ads often. Internet companies are also turning to radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radioon their way to school or work, at work, on the way home, and in the evening hours.Two major changes—satellite and Internet radio—will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than thelocal stations they could receive in the past. As a result, radio will increasingly attract target audienceswho live many miles apart.MagazinesNewsweeklies, women’ s titles, and business magazines have all seen increases in advertisingbecause they attract the high-end market. Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous. If you readSports Illustrated, for example,you have such in common with the magazine ’ s other readers. Advertisers see magazines as an efficie way of reaching target audience members.Advertisers using the print media—magazines and newspapers—will need to adapt to two main changes. First, the Internet will bring larger audiences to local newspapers. These audiences will bemore diverse and geographically dispersed (分散 ) than in the past. Second, advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising, also called place-based advertising, has become an increasingly effectiveway of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effectiveway of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective. Technology has changed the nature of the billboard business, making it a more effective medium than in the past. Using the digital printing, billboardcompanies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market. As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease.The challenge to Internet advertisers is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations in the near’ advertisingfuture. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the inline mediumas well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communicate a client’ s message. Direct mail includes newsletters, postcards, and special promotion. Direct mail is aneffective way to build relationships with consumers. For many businesses, direct mail is the most effective form of advertising.1. Television is an attractive advertising medium in that ________.A) it has large audiences C) it helps build up a company ’ s reputationB) it appeals to housewives D) it is affordable to most advertisers2. With the increase in the number of TV channels, ________.A) the cost of TV advertising has decreased B) the number of TV viewers has increasedC) advertisers ’ interest in other media has decreasedD) the number of TV ads people can see has increased3. Compare with television, newspapers as an advertising medium _______.A) earn a larger annual ad revenue C) use more production techniquesB) convey more detailed messages D) get messages out more effectively4. Advertising on radio continues to grow because _______.A) more local radio stations have been set up C) it provides easy access to consumersB) modern technology makes it more entertaining D) it has been revolutionized by Internet radio5. Magazines are seen by advertisers as an efficient way to _______.A) reach target audiences C) attract diverse audiencesB) appeal to educated people D) convey all kinds of messages6. Out-of-home advertising has become more effective because _______.A) billboards can be replaced within two hours C) such ads have been made much more attractiveB) consumers travel more now than ever before D) the pace of urban life is much faster nowadays7. The challenge to Internet advertisers is to create ads that are ________.A) quick to update C) easy to remember accessB) pleasant to look at D) convenient to8. Internet advertisers will have to adjust their methods to reach audiences that tend to be _______.9. Direct mail is an effective form of advertising for business to develop ________.10. This passage discusses how advertisers select ________ for advertisements.Part III Listening Comprehension (35 minutes)Section A11. A) Given his ankle a good rest. C) Continue his regular activities.B) Treat his injury immediately. D) Be careful when climbing steps.12. A) On a train. B) On a plane. C) In a theater. D) In a restaurant.13. A) A tragic accident. C) Smith ’ s unusual life story.B) A sad occasion. D) Smith ’ s sleeping problem.14. A) Review the detail of all her lessons. C) Talk with her about his learning problems.B) Compare notes with his classmates. D) Focus in the main points of her lectures.15. A) The man blamed the woman for being careless. B) The man misunderstood the woman’ s apology.C) The woman off ered to pay for the man’ scoffee. D) The woman spilt coffee on the man’ s jacket.16. A) Extremely tedious. C) Lacking a good plot.B) Hard to understand. D) Not worth seeing twice.17. A) Attending every lecture. C) Reading very extensively.B) Doing lots of homework. D) Using test-taking strategies.18. A) The digital TV system will offer different programs. B) He is eager to see what the new systemis like.C) He thinks it unrealistic to have 500 channels. D) The new TV system may not provide anything better.Questions 19 to 22 are based on the conversation you have just heard.19. A) A notice by the electricity board. C) The description of a thief in disguise.B) Ads promoting electric appliances. D) A new policy on pensioners ’ welfare.20. A) Speaking with a proper accent. C) Making friends with them.B) Wearing an official uniform. D) Showing them his ID.21. A) To be on the alert when being followed. D) To watch out for those from the electricityB) Not to leave senior citizens alone at home. board.C) Not to let anyone in without an appointment.22. A) She was robbed near the parking lot. C) The pension she had just drawn was stolen.B) All her money in the bank disappeared. D) She was knocked down in the post office.Questions 23 to 25 are based on the conversation you have just heard.23. A) Marketing consultancy.B) Professional accountancy.24. A) Having a good knowledge of its customs.B) Knowing some key people in tourism.25. A) It will bring her potential into full play.B) It will involve lots of train travel. Section BPassage One C) Luxury hotel management.D) Business conference organization.C) Having been to the country before.D) Being able to speak Japanese.C) It will enable her to improve her Chinese.D) It will give her more chances to visit Japan.Questions 26 to 28 are based on the conversation you have just heard.26. A) The lack of time. C) The frustrations at work.B) The quality of life. D) The pressure on working families.27. A) They were just as busy as people of today. C) They didn’ t complain as much as modern man.B) They saw the importance of collective D) They lived a hard life by hunting and efforts. gathering.28. A) To look for creative ideas of awarding employees.B) To explore strategies for lowering production costs.C) To seek new approaches to dealing with complaints.D) To find effective ways to give employees flexibility.Passage TwoQuestions 29 to 31 are based on the conversation you have just heard.29. A) Family violence. C) Her father ’ s disloyalty.B) The Great Depression. D) Her mother ’ s bad temper.30. A) His advanced age. C) His improved financial condition.B) His children ’ s efforts. D) His second wife ’ s positive influence.31. A) Love is blind. C) Divorce often has disastrous consequences.B) Love breeds love. D) Happiness is hard to find in blended families. Passage ThreeQuestions 32 to 35 are based on the conversation you have just heard.32. A) It was located in a park.B) Its owner died of a heart attack.33. A) Planting some trees in the greenhouse.B) Writing a want ad to a local newspaper.34. A) Opening an office in the new office park.B) Keeping better relations with her company.35. A) Owning the greenhouse one day.B) Securing a job at the office park.Section C C) It went bankrupt all of a sudden.D) Its potted plants were for lease only.C) Putting up a Going Out of Business sign.D) Helping a customer select some purchases.C) Developing fresh business opportunities.D) Building a big greenhouse of his own.C) Cultivating more potted plants.D) Finding customers out of town.We’ re now witnessing the emergence of an advanced economy based on information and knowledge. Physical (36) ________, raw materials, and capital are no longer the key (37) ________ in the creation of wealth. Now, the (38) _______ raw material in our economy is knowledge. Tomorrow’ swealth depends on the development and exchange of knowledge. And (39) _______ entering the workforce offer their knowledge, not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers (40) ________ in mind work. They deal with symbols: (41)________, and data.What does all this mean for you? As a future knowledge worker, you can expect to be (42) ________, processing, as well as exchanging information, (43) _______, three out of hour jobs involve some form of mind work, and that number will increase sharply in the future. Management and employees alike(44)_______________________________________________________________________.In the new world of work, you can look forward to being in constant training(45)_______________________________________________________________.And don’ t wait for someone to ― empower‖ you. You have to empower yourself.Part IV Reading Comprehension (Reading in Depth) (25 minutes)Section ASome years ago I was offered a writing assignment that would require three months of travelthrough Europe. I had been abroad a couple of times, but I could hardly _47_ to know my way aroundthe continent. Moreover, my knowledge of foreign languages was _48_ to a little college French.I hesitated. How would I, unable to speak the language, _49_ unfamiliar with local geography or transportation systems, set up _50_ and do research? It seemed impossible, and with considerable _51_I sat down to write a letter begging off. Halfway through, a thought can through my mind: you can learnif you don’. tSotry I accepted the assignment.There were some bad _52_. But by the time I had finished the trip I was an experienced traveler. Andever since, I have never hesitated to head for even the most remote of places, without guiders or even_53_ bookings, confident that somehow I will manage.The point is that the new, the different, is almost by definition _54_. But each time you try something, you learn, and as the learning piles up, the world opens to you.I ’ ve learned to ski at 40, and flown up the Rhine River in a _55_. And I know I ’ ll g things. It ’ s not because I ’ m braver or moreothersdaring. Ithan’ m not. But I’ ll accept anxiety as anoth name for challenge and I believe I can _56_ wonders.A) accomplish E) constantly I) manufacture M) regretB) advanced F) declare J) moments N) scaryC) balloon G) interviews K) news O) totallyD) claim H)limited L) reducedSection BPassage OneGlobal warming may or may not be the great environmental crisis of the 21st century, but regardlessof whether it is or isn’ t– we won’ t do muchWe aboutwillargueit. over it and may even, as a nation,make some fairly solemn-sounding commitments to avoid it. But the more dramatic and meaningfulthese commitments seem, the less likely they are to be observed.Al Gore calls global warming an―inconvenient truth,‖as if merely recognizing it could put u path to a solution. But the real truth is that we don’knowt enough to relieve global warming, and–without major technological breakthroughs— we can ’ t do much about it.From 2003 to 2050, the world’ s population is projected to grow from 6.4 billion to 9.1 billion, a 42% increase. If energy use per person and technology remain the same, total energy use and greenhousegas emissions (mainly, CO2) will be 42% higher in 2050. but that ’toos low, becausesocieties that grow richer use more energy. We need economic growth unless we condemn the world’ s poor to the poverty and freeze everyone else living’sstandards. With mod est growth, energy use and greenhouse emissions more than double by 2050.No government will adopt rigid restrictions on economic growth and personal freedom (limits on electricity usage, driving and travel) that might cut back global warming. Still, politicians want to showthey ’ re―doing something.‖ConsiderKyoto Protocolthe (京都议定书). It allowed countries that joinedto punish those that didn’ t. But it hasn’ t reduced CO2 emissions (up about 25% since 1990), an signatories (签字国 ) didn’ t adopt toughnoughe policies to hit their 2008-2012 targets.The practical conclusion is that if global warming is a potential disaster, the only solution is new technology. Only an aggressive research and development program might find ways of breaking dependence on fossil fuels or dealing with it.The trouble with the global warming debate is that it has become a moral problem when itengineering one. The inconvenient truth is that if we don’ tsolve the engineering problem, we’ re helpless.57. What is said about global warming in the first paragraph?A) It may not prove an environmental crisis at all.it.B) It is an issue requiring world wide D) Very little will be done to bring it under commitments.control.C) Serious steps have been taken to avoid or stop58. According to the author’ s understanding, what is Al Gore’ s view on global warming?A) It is a reality both people and politicians are unaware of.B) It is a phenomenon that causes us many inconveniences.C) It is a problem that can be solved once it is recognized.D) It is an area we actually have little knowledge about.59. Green house emissions will more than double by 2050 because of _______.A) economic growth C) wasteful use of energyB) the widening gap between the rich and poor D) the rapid advances of science and technology60. The author believes that, since the signing of the Kyoto Protocol, ________.A) politicians have started to do something to better the situationB) few nations have adopted real tough measures to limit energy useC) reductions in energy consumption have greatly cut back global warmingD) international cooperation has contributed to solving environmentalproblems 61. What is the message the author intends to convey?A) Global warming is more of a moral issue than a practical one.D) People have to give up certain material comforts to stop global warming.Passage TwoSomeday a stranger will read your e-mail without your permission or scan the Websites you’ ve visited. Or perhaps someone will casually glance through your credit card purchase or cell phone bills to find out your shopping preferences or calling habits.In fact, it ’ s likely some of these things have already happened to you. Who would watch you without your permission? It might be a spouse, a girlfriend, a marketing company, a boss, a cop or a criminal. Whoever it is, they will see you in a way you never intended to be seen— the 21st century equivalent of being caught naked.Psychologists tell us boundaries are healthy, that it’ s importantyourselfotofri e nds,veal familyand lovers in stages, at appropriate times. But few boundaries remain. The digital bread crumbs (碎屑) you leave everywhere make it easy for strangers to reconstruct who you are, where you are and what you like. In some cases, a simple Google search can reveal what you think. Like it or not, increasingly we live in a world where you simple cannot keep a secret.The key question is: Does that matter?When opinion polls ask Americans about privacy, most say they are concerned about losing it. A survey found an overwhelming pessimism about privacy, with 60 percent of respondentssaying theyfeel their privacy is―slipping away, and that bothers me.‖But people say one thing and do another. Only a tiny fraction of Americans change any behaviors in an effort to preserve their privacy. Few people turn down a discount at tollbooths (收费站 ) to avoid using the EZ-Pass system that can track automobile movements. And few turn down supermarket loyalty cards. Privacy economist Alessandro Acquisti has run a series of tests that reveal people will surrender personal information like Social Security numbers just to get their hands on a pitiful 50-cents-offcoupon (优惠券 ).But privacy does matter –at least sometimes. It’ s like health: When you have it, you donOnly when it’ s gone do you wish you’ d done more to protect it.62. What does the author mean by saying st century―the 21equivalent of being caught naked-4,‖ (Lines Para.2)?A) People ’ s personal information is easily accessed withouttheir knowledge.stB) In the 21 century people try every means to look into others’ secrets.C) People tend to be more frank with each other in the information age.D) Criminals are easily caught on the spot with advanced technology.63. What would psychologists advise on the relationships betweenfriends? A) Friends should open their hearts to each other. friends.B) Friends should always be faithful to each D) There should be fewer disputes between other.friends.C) There should be a distance even between64. Why does the author say ― welive in a world where you simple cannot keep a secret ‖(Line 5,Para.3)?A) Modern society has finally evolved into an open society.B) People leave traces around when using modern technology.C) There are always people who are curious about others’ affairs.D) Many search engines profit by revealing people’ s identities.65. What do most Americans do with regard to privacy protection?A) They change behaviors that might disclose their identity.B) They use various loyalty cards for business transactions.C) They rely more and more on electronic D) They talk a lot but hardly do anything about it. devices.66. According to the passage, privacy is like health in that ________.A) people will make every effort to keep it C) it is something that can easily be lostB) its importance is rarely understood D) people don’ t cherish it until they lose itPart VCloze(15 minutes)Universities are institution that teach a wide variety of subjects at advanced levels. They also carryout research work aimed _67_ extending man’ sknowledge of these subjects. The emphasis given toeach of these functions _68_ from university to university, according to the views of the people in _69_and according to the resources available. The smaller and newer universities do not _70_ the staff or equipment to carry out the _71_ research projects possible in larger institutions._72_ most expertsagree that some research activity is _73_ to keep the staff and their students in _74_ with the latest developments in their subjects.Most students attend a university mainly to _75_the knowledge needed for their chosen _76_. Educationists believe that this aim should not be the _77_one. Universities have always aimed to produce men and women _78_ judgment and wisdom as well as knowledge. For this reason, they _79_ students to meet others with differing _80_ and to read widely to _81_ their understanding in many fieldsof study._82_a secondary school course, a student should be interested enough in a subject to enjoy gaining knowledge for its own _83_. He should be prepared to_84_ sacrifices to study his chosen_85_ in depth. He should have an ambition to make some 86 contribution to man ’ s knowledg67. A) at B) by C) to D) in68.A) turns B) ranges C) moves D) varies69.A) prospect B) place C) control D) favor70.A) occupy B) possess C) involve D) spare71.A) maximum B) medium C) virtual D) vast72.A) But B) As C) While D) For73.A) natural B) essential C) functional D) optional74.A) coordination B) accordance C) touch D) grasp75.A) acquire B) accept C) endure D) ensure。
09-06 CET-4 答题卡 1&2
大学英语四级模拟考试班级:_______________ 姓名:__________________ 学号:_______________答题卡1 （Answer Sheet 1）Part I Writing (30 minutes)Directions: For this part, you are allowed 30 minute to write a short essay on the topic of free admission to museums. You should write at least 120 words following the outlinegiven bellow:1. 越来越多的博物馆免费对外开放的目的是什么？2. 也会带来一些问题3. 你的看法Free Admission to Museums______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ____________________________________________________________________________________________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________PartⅡReading Comprehension (Skimming and Scanning) (15 minutes)注意：请将题目1~7的答案涂在机读卡上。
2017年6月份大学英语四级试题与答案(卷二)
2017年6月份大学英语四级试题与答案（卷二）Part I Writing (25 minutes) (请于正式开考后半小时内完成该部分，之后将进行听力考试)Directions:For this part, you are allowed 30 minutes to write an advertisement on your campus website to sell a bicycle you used at college. Y our advertisement may include its brand, features,condition and price, and your contact information. Y ou should write at least 120 words but no more than 180 words.Part II Listening Comprehension (30 minutes) Section ADirections:In this section, you will hear three news reports. At the end of each news report, you will hear two or three questions. Both the news report and questions will be spoken only once. After you hear questions, you must choose the best answer from the four choices marked A), B), C) and D). Then mark the corresponding letter on Answer Sheet 1 with a single line through the centre.注意：此部分试题请在答题卡1上作答。
2023年大学英语四级考试真题试卷第二套
大学英语四级考试COLLEGE ENGLISH TEST- Band Four -得到监考老师指令前, 不得翻阅该试题册!Part 1 Writing (30 minutes)(请于正式开考后半小时内完毕该部分, 之后将进行听力考试)Directions.Fo.thi.part.yo.ar.allowe.3.minute.t.writ.a.essa.base.o.th.pictur.below.Yo.shoul.sta men.o.th.kid’.understandin.o.goin.t.sc hool.Yo.shoul.writ.a.leas.12.word.bu.n.mor.tha.18.words.请用黑色签字笔在答题卡1指定区域作答作文题, 在试题册上旳作答无效。
Part II Listening Comprehension (30minutes)Section ADirections.I.thi.section.yo.wil.hea..shor.conversation.an..lon.conversations.A.th.en.o.eac.conv ersation.on.o.mor.question.wil.b.aske.abou.wha.wa.said.Bot.th.conversatio.an.th.question.wi l.b.spoke.onl.once.Afte.eac.questio.ther.wil.b..pause.Durin.th.pause.yo.mus.rea.th.fou.choice. marke.A).B).C.an.D).an.decid.whic.i.th.bes.answer.The.mar.th.correspondin.lette.o.Answe.s hee..wit..singl.lin.throug.th.center.注意: 此部分试题请在答题卡1上作答。
2023年大学英语四级考试卷试题
2023年6月大学英语四级考试A卷试题及答案PartⅠWriting(30 minutes) 15%注意：此部分试题在答题卡1上。
PartⅡReading Comprehension(Skimming and Scanning)(15minutes)10%(10×1%)Directions: In this part,you will have 15 minutes to go over the passage quickly and answer the questions on Answer sheet 1. For questions 1-7, choose the best answer from the fourchoices marked A),B),C) and D). For questions 8-10, complete the sentences with theinformation given in the passage.Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers.When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? You can understand the power of television to communicate with a large audience.When advertisers create a brand, for example, they want to impress consumers with thebrand and is image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium,and not all advertisers can afford to use it.Television’s influence on advertising is fourfold. First,narrowcasting means that television channels are seen by an increatingly narrow segment of the audience.The Golf Channel,for instance,is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus,audiences are smaller and more homogeneous (具有共同特点旳)than they have been in the past.Second,there is an increse in the number of television channels available to viewers,and thus,advertisers.This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed.Third,digital recording devices allow audience members more control over which commercials they watch. Fourth,control over propramming is being passed from the networks to local cable operators and satellite programmers.NewspapersAfter television,the medium attracting the next largest annual ad revenue is newspapers,The New York Times,which reaches a national audience,accounts for $1 billion in ad revenue annuslly. It has increased its national circulation（发行量）by 40% and is now available for home delivery in 168 cities. Locally,newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and prowide a way for advertisers to commusicate a longer,more detailed message to their audience than they can through television.Given new production techniqued,adertisements can be printed in newspapers in about 48 hours,meaning newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local commusity, and the debelop a high degree of loyalty from local readers.RadioAdvertising on radio continues to grow. Radio is often used in conjunction with outdoor bill boards（广告牌）and the Internet to reach even more customers than television. Advertising are likely to use radio because it is a less expensive medium than television, which means, advertisers can afford to repeat their ads often.Internet companies are also turning to radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work , at work, on the way home, and in the evening hours.Two major changes—satellites an Internet radio—will force radio advertisers to adapt their methods.Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past.As a result, radio will increasingly attract target audiences tho live many miled apart.MagazinesNewsweeklies,women’stitles, and business magazines have all seen increases in advertising because they attract the high-end market. Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such an network telebision attracts all types of audience menbers, but magazine audiences are more homogeneous. If you read Sports Illusteated,for example, you have much in common with magazine’s other readers. Advertisers will have to understand how to use an increasing number of magazines for their target andiences.Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising, also called place-based advertising, has become an increasingly ef- fective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for adver-tising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and rrom work, which also makes out-of-home advertising effective. Technology has changed the nature of the billboard business, making it a more effective medium than in the past. Using digital printing,billboard companies can print a billboard in 2 hours, compared with 6 days prebiously. This allows advertisers more variety in the types of messages they create because they can chaange their messages more quikly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market. As consumers ger more of their news and information from the Internet, the ability of television and radio to ger the word out to consumers will decrease. The challenge to Internet advertisers is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations’advertising in the near future. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mallA final adverting medium is direct mail, which uses mailings to consumers to communicate a client’s message. Direct mail includes newsletters, posrcardsm, an special promotions.Direct mail is an effective way to build relationships with consumers. For many businesses,direct mail is the most effective form of advertising.注意：此部分试题请在答题卡1上作答。
2015年6月大学英语四级考试真题(第2套)参考答案
2015年6月大学英语四级考试真题(二)Part I Writing (30 minutes)Directions:For this part, You are allowed 30 minutes to write an essay based on the picture below. You should start your essay with a brief description of the picture and then comment on this kind of modern life. You should write at least 120 words but no more than 180 words.THIS MODERN LIFE注意：此部分试题请在答题卡1上作答。
Part Ⅱ Liste ning comprehension (30 minutes)section ADirections:In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was said. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A), B), C) and D), and decide which is the best answer. Then mark the corresponding letter on Answer Sheet 1 with a single line through the centre.注意：此部分试题请在答题卡1上作答。