粥店计划书

Porridge restaurants planning

Preface:

Hunger breeds, shows the importance of food. Places for eating are no more than homes and restaurants. The latter are always broken into the follows:

Western food restaurants:

1. An upscale restaurant: pay attention to the quality and grades. The price is high and suitable for high-income earners.

2. Fast food restaurants: Consuming sites of people from middle rank. Such as the McDonald's, KFC, and so on. They are for adolescents’ consumption.

Chinese food restaurants:

1. The hotels: The scale of operation is the main factor to win in the competition.

2. Small restaurants: The specialties of the dishes determine their competitiveness.

3. The fast-food chain: Its success relies on the chain-scale operation.

4. The food stalls: The low price and their arbitrary satisfy the customers.

1.The origin of this logo

How to compete in the complicated market? "Sell" is very important. Traditional Chinese food—porridge, the main product, is known most people, but few can run it well or achieve good results.

The “嘉”and “和” mean “harmony”; the“一品” stands for “the first class”. This logo satisfies the concept of most Chinese. Having porridge is a traditional eating habit of Chinese people, and it is one of the main diets of our people for thousands of years. Modern research shows that porridge is good for our health, beauty, and etc. This investment is small, versatile, and low in price and high in rate of return.

2. Market research and competitiveness

Porridge is also limited to the general state of a single species; Ordinary porridge can only fill people’s stomachs to fill their lowest requirements. What I am introducing is beauty longevity as one of the hundreds of green products.

Selling point: Porridge is healthy! The concept of taking porridge as a general food has long been obsolete, and its significance is to help people improve the quality of life to restore self-confidence to meet the

psychological needs of people, so that consumers derive value and meet. Make the first step to broaden the porridge market while others haven’t realized it.

3. Research to the consumers

Object:the infants and young children, students, the elderly, maternal, the patient.

The main benefits: nutrition, health, good taste.

The main occasions:

Breakfast: Affordable, nutritious breakfast with some pickles. Dinner: Apart from the above, focusing on hospitals, schools. Supper: Provide customers with leisure venues and nutritious food.

4. Main products:

There are more than 60 kinds of porridges and biscuits.

1)14 types of cereal porridge; 2)16 types of beans porridge;

3) 25 types of vegetable porridge; 4) 30 types of meat porridge;

5) 12 types of flowers porridge; 6) 18 types of fruit porridge;

7) 13 types of fish porridge; 8) other porridge;

9) 36 types of cakes; 10) 30 types of biscuits.

Local specialties: both flavors for southerners and northerners

5. Marketing strategy

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