实用商务英语综合教程第二版第二册

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商务英语综合教程第二册unit 2 Globalization[精]

商务英语综合教程第二册unit 2 Globalization[精]
Unit 2 Globalization
Content Warm-up Activities Background Information Text Analysis Extended Activities Writing
Warm-up activities
I. Pair works Think about the definition of globalization and talk with your partner.
advantages of globalization disadvantages of globalization
• More job chances • More product options • Promote peace and stability
in the world • More cultural
II. Group work Globalization is a forceful phenomenon, and also a buzzword. Work in small groups, discussing the functions of globalization and the way globalization reshapes economy and society.
liberate from the political
control
A reason that globalists use as a tool to promote globalization.
China joins the WTO
China's "accession" do more good than harm

商务英语综合教程第二册unit 2 Globalization

商务英语综合教程第二册unit 2 Globalization

4. N-UNCOUNT If someone uses force to do something, or if it is done by force, strong and violent physical action is taken in order to achieve it. 武力 例:The government decided against using force to break up the demonstrations. 政府决定不使用武力来驱散示威游行。
free movement of material and goods ► culture & society: growth of cross-cultural contacts &
communication; greater immigration
advantages of globalization disadvantages of globalization
Text Analysis
• border
1. N The border between two countries or regions is the dividing line between them. Sometimes the border also refers to the land close to this line. 边界; 边界地区 例: Soldiers had temporarily closed the border between the two countries. 士兵们已暂时封闭了两国的边界。
liberate from the political
control
A reason that globalists use as a tool to promote globalization.

商务英语综合教程第二册unit 6 Products and Service

商务英语综合教程第二册unit 6 Products and Service
• Service – Any activity or benefit that one party can offer to another that is essentially intangible and does not result in ownership of anything.
Products and Culture
Unit 6 Products and Service
Definitions
• Product – Anything offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want.
After-sale service
Three levels of product
Repairing Features
Quality
Delivery and credit
Brand name
Core, benefit or
service
Styling Installation
Packaging
Warranty
1. intangibilit and 4. perishability
• There are several services opportunities in global markets from travel and tourism, TV, movies, to financial services
Marketing Consumer Services Globally
Advice regarding adapting products for international consumer markets also applies to adapting services or intangible products However, many consumer services are distinguished by four unique characteristics:

商务英语综合教程 第二册第6课

商务英语综合教程   第二册第6课
D: Warren Buffett, Chairman and CEO, Berkshire Hathaw INC.. He is nicknamed the "Sage of Omaha."
1. C 2. B 3. D 4. A
a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products.
D. retiring from or relinquishing a place, a position, or an office
E. at random
1. D 2. C 3. A 4. E 5. D
What are the responsibilities involved in a project manager’s job?
Quiz: complete the following sentences with the
proper forms of the words given in the brackets.
1. The government ______ an import ban. (impede) 2. The army's task was the ______ of public order. (restore) 3. China’ Ministry of Finance is considering levying a social
5. A new breed of managers should have a broader thinking and more integrated talents, who understand that customer desires and needs drive product development and that innovation in competitive economics is of utmost importance.

商务英语综合教程第二册unit 2 Globalization

商务英语综合教程第二册unit 2 Globalization
foreign competitors into
China.
China’s management will be in some extent be restricted by the WTO rules
Text Analysis
1. The same forces from globalization that allow businesses to operate as if national borders did not exist also allow social activists, labor organizers, journalists, academics, and many others to work on a global stage. 全球化产生一种力量,使得企业的运作似乎没有了国界,同 样这个力量也使得社会活动家、劳动组织者、新闻记者、教 育工作者以及其他许多人的活动都能够在全球平台上进行。
Text Analysis
2. V-T If a situation or event forces you to do something, it makes it necessary for you to do something that you would not otherwise have done. 迫使 例: A back injury forced her to withdraw from Wimbledon. 一处背伤迫使她退出了温布尔登网球赛。
Globalization (globalisation)
Core: economic globalization (the integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, and the spread of technology)

商务英语综合教程第二册unit 6 Products and Service

商务英语综合教程第二册unit 6 Products and Service
• The many dimensions of products can be divided into three distinct components:
(1) core component, (2) packaging component, and (3) support services component
A successful brand is the most valuable resource of a company
1. intangibility, 2. inseparability, 3. heterogeneity, and 4. perishability
• There are several services opportunities in global markets from travel and tourism, TV, movies, to financial services
• These components include all a product’s tangible and intangible elements and provide the bundle of utilities the market receives from use of the product
Marketing Consumer Services Globally
Advice regarding adapting products for international consumer markets also applies to adapting services or intangible products However, many consumer services are distinguished by four unique characteristics:

商务英语综合教程 第二册第3课

商务英语综合教程   第二册第3课
3. From the presence of so many people at the party, we can ________ that it is a welcomed one. (deduction)
Quiz: Word Derivation (con.)
4. Already, the big state banks ________ the central government and dished out almost all the loans they were targeted to extend for the whole year. (ignorance)
1. The buyers bid against each other and often ________ the prices they pay. (inflation)
2. The ________ sell pirated DVDs, some of which are even uncensored movies. (peddle)
But when it comes to home finances, you probably are not so detail-oriented. In fact, my experience is that too many people rely on others (whether a partner or a paid adviser) to make decisions about their finances.
capture bliss enduring outlive mortgage peddle
amortization deduction write-off outright exceed inflation

商务英语综合教程第二册课件 unit 8

商务英语综合教程第二册课件  unit 8
• Toll manufacturing is an arrangement whereby a first firm with specialized equipment processes raw materials or semi-finished goods for a second firm.
• Before the Industrial Revolution, most manufacturing occurred in rural areas, where household-based manufacturing served as a supplemental subsistence strategy to agriculture (and continues to do so in places). Entrepreneurs organized a number of manufacturing households into a single enterprise through the putting-out system.
Manufacturing and investment
Surveys and analyses of trends and issues in manufacturing and investment around the world focus on such things as: • the nature and sources of the considerable variations that occur cross-nationally in levels of manufacturing and wider industrial-economic growth; • competitiveness; and • attractiveness to foreign direct.

商务英语综合教程(第二版) Unit 2

商务英语综合教程(第二版)  Unit 2
首先,如外贸协会这样的进口商组织开始坚持一个观点,即欧盟 贸易委员会在采取任何的反倾销决定前必须关注他们对于亚洲产品 的依赖程度。
……before taking any anti-dumping decisions. 此部分中 before 为连词后面加上现在分词结构相当于一个时间状语从句。
e.g. After shipping the goods, please inform us of the name of steamer and the date of shipment as soon as possible. 在装运货物后,请立即通知我方船名和装船日期。
WTO itselfs
1. There are two lists below. Pair off each word in the first list with its opposite in the second.
1. theoretical 2. private 3. individual 4. capitalist 5. simple 6. buying 7. minimum 8. national
目前,讨论已经开始了,讨论的议题是在修改欧盟反倾销政策时应充分 考虑贸易商、进口商和进口产品的用户和消费者这些所有欧洲经济 操作者的利益。
此句的主要结构是Discussions have started. on……goods 这部分 内容均为discussions 的定语。
take sth. into account: consider sth. 考虑 e.g. The seller should take the risk of accepting D/A terms
Notes
5Multifibre Arrangement:(MFA) 多种纤维贸易安排即国际纺织品贸 易协议 6. Asians have long argued that the methods for determining injury to domestic industry and calculating dumping margins before imposing the fines are flawed. 亚洲人长期以来一直在抗议:在强行征缴罚款之前用来确定倾销对 于国内工业所带来的损失及核算倾销利润的方法存在问题。 impose(to sb./sth): v. place (a penalty, tax, etc.) officially on sb. / sth 加 (罚金等)于某人 e.g. impose a further tax on wines and spirits 对果酒/烈性酒进行进一步 加税

商务英语综合教程第二册unit 6 Products and Service

商务英语综合教程第二册unit 6 Products and Service
• The many dimensions of products can be divided into three distinct components:
(1) core component, (2) packaging component, and (3) support services component
2. Perceived brand “globalness” leads to increases in sales
Products and Services for Businesses
1. Industrial products sold in business-to-business markets also constitute a large part of global marketing
2. The inherent nature of industrial goods makes marketing mix standardization more common
3. For industrial products that are custom made (specialized steel, customized machine tools), adaptation takes place for domestic as well as foreign markets
Brands in International Markets
A global brand is defined as the worldwide use of a name, term, sign, symbol (visual and/or auditory), design, or combination thereof intended to identify goods or services of one seller and to differentiate them from those of competitors

商务英语综合教程第二册unit 5 International Business[精]

商务英语综合教程第二册unit 5 International Business[精]

I - Introduction
• International Business is all business transactions that involve two or more countries.
• International Business comprises a large and growing portion of the world’s total business.
Unit 5 International Business
Content
Warm-up Activities Background Information Text Analysis Extended Activip activities
Look at the following pictures. Talk about them with your partners.
Instincts
Separate legal entity not mortal
shareholders enjoy limited liability ease of transferring ownership interests Separation of ownership from management
2) Portfolio Investment: stock in a company or loans to a company or country in the form of bonds, bills, or notes that the investor purchases.
E - Other Operational Definitions
- Strategic Alliances

商务英语综合教程第二册课件 unit 7

商务英语综合教程第二册课件  unit 7

Work group & Work team
– Work group: A Group that interacts primarily to share information and to make decisions that will help each member perform within his or her area of responsibility ——绩效是所有群体成员个别贡献的加总 Work team:
• Good when knowledge, talent, skills, & abilities are dispersed across organizational members
• Empowerment & collaboration; not power & competition
Categories of Teams
尊重个人特点
Respect for the members’
identities
反馈 Feedback
Text Analysis
1. It is what they have been told to work towards, and they might think that the greater common objective of the team as a whole is achievable if only they concentrate on "their bit" and leave the rest to those who are paid a salary commensurate with such responsibilities. 他们就是这样被告知的,同时他们可能认为要完成团队的更大的共同 目标,只能是通过个人专注完成个人的份额,而对于其他的任务,谁 领了那份薪水谁就自然要承担。

商务英语综合教程第二册unit 7 Team Spirit

商务英语综合教程第二册unit 7 Team Spirit
• purchase 1. V-T When you purchase something, you buy it. 购买[正式]
例:He purchased a ticket and went up on the top deck. 他买了张票,上了顶层。
➢ purchase price 买价,进货价格 ➢ purchase order 订购单,采购订单 ➢ purchase contract 购货合同 ➢ purchase cost 进货成本 ➢ material purchase 原材料采购;物料采购
2. V-T If a group of people or organizations pool their money, knowledge, or equipment, they share it or put it together so that it can be used for a particular purpose. 集中(资金、知识或设备,供大家分享) 例:We pooled ideas and information. 我们汇集了意见和信息。
• tangible 1. ADJ If something is tangible, it is clear enough or definite enough to be
• instill v. 1. impart gradually徐徐滴入
to instill eyewash into one's eyes 将眼药水滴入某人眼中 2. enter drop by drop逐渐灌输(常与in,into连用):
to instill an idea into somebody's mind 把思想灌输到某人头脑中 to some degree在某种程度上;有点,稍微

商务英语综合教程第二册课件 Unit 1 Money

商务英语综合教程第二册课件   Unit 1 Money

• Russia
Russian ruble
руб. RUB
• United Kingdom British pound
£ GBP Penny
• United States United States dollar $ USD Cent
Notes of Text
base metal: a metal that is common and not considered precious; "lead, iron, copper, tin, and zinc are base metals" 基本金属
fiat money: state-issued money which is neither legally convertible to any other thing, nor fixed in value in terms of any objective standard, but, can be used as a medium of exchange to buy all other items in the economy. 法定货币
representative money: any tye greater than its value as material substance. Used in this sense, fiat money is a type of representative money 代用货币
Fiat money, like any check or note of debt, is without intrinsic use value as a physical commodity. It derives its value by being declared by a government to be legal tender; that is, it must be accepted as a form of payment within the boundaries of the country, for "all debts, public and private". Such laws in practice cause fiat money to acquire the value of any of the goods and services that it may be traded for within the nation that issues it.

商务英语综合教程 第二册第3课

商务英语综合教程   第二册第3课
3. From the presence of so many people at the party, we can ________ that it is a welcomed one. (deduction)
Quiz: Word Derivation (con.)
4. Already, the big state banks ________ the central government and dished out almost all the loans they were targeted to extend for the whole year. (ignorance)
商务英语综合教程 第二册
Brainstorm: As a college students, have you ever thought of some ideas to make money to subsidize your tuition?
Some possible ideas
1.Work as a part-time tutor 2.Sell something online 3. … ... … … …
Lead-in
1. As a student, do you have you own way of managing your pocket money economically?
2. Here is a popular saying: “The dream of the older generation was to pay off a mortgage. The dream of today’s young families is to get one.” Do you agree?
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实用商务英语综合教程第二版第二册
一、导言
在当今国际化的商业环境中,掌握一门实用的商务英语已经成为许多企业和个人的必备技能。

而《实用商务英语综合教程》第二版第二册作为提供高质量、深度和广度兼具的商务英语学习材料,对于帮助学习者掌握实践中所需的英语知识和技能具有重要意义。

二、全面评估
1. 课程设置
《实用商务英语综合教程》第二版第二册涵盖了商务英语学习的各个方面,包括但不限于商务会话、商务写作、商务听力、商务阅读等内容。

在这些方面的学习中,学习者将通盘考虑,确保对商务英语的各个方面都有所了解。

2. 课程内容
本教程的教材内容丰富多样,涵盖了商务活动中的常见场景和常用语言,如商务会议、商务函电、商务洽谈等。

每个单元都有详细的商务英语表达和相关的案例分析,使学习者在学习的过程中能够理论联系实际,从而更好地掌握商务英语知识。

3. 学习方法
该教程注重培养学习者的综合能力,既注重语言表达能力的培养,又
重视听说读写等各项能力的提升。

通过各种课堂练习、作业布置和实
际场景模拟等方式,帮助学习者全面提升商务英语水平。

4. 专业性
《实用商务英语综合教程》是由多位商务英语教学专家编写的,内容
丰富、案例实用,涉及商务英语的方方面面,具有较强的专业性和实
用性。

三、文章撰写
经过深入评估,《实用商务英语综合教程》第二版第二册无疑是一部
高质量的商务英语教材。

在文章的后续内容中,我将对教程的各个方
面进行更加深入的探讨,以帮助读者更好地理解和掌握商务英语的知
识和技能。

1. 商务英语会话
在商务活动中,良好的口语表达能力对于交流沟通至关重要。

《实用
商务英语综合教程》第二版第二册通过丰富多样的商务场景对话训练,帮助学习者掌握商务英语的日常用语和表达方式。

在学习过程中,我
深刻体会到商务英语会话的重要性,同时也发现了自己在口语表达方
面的不足之处,因此会加强相关练习,以提升自己的口语交流能力。

2. 商务英语写作
在商务领域,书面沟通同样占据重要地位。

《实用商务英语综合教程》第二版第二册对商务英语写作进行了全面系统的训练,包括商务电流
信箱、商务邀请函、商务报告等多种形式。

通过学习,我明白了商务
英语写作的规范和技巧,意识到了在实际工作中书面表达所需的语言
水平和格式要求,这对于提升自己的工作表现大有裨益。

3. 商务英语听力和阅读
了解商务活动中的各类信息对于工作和沟通至关重要,《实用商务英
语综合教程》第二版第二册通过各类商务听力和阅读材料的训练,帮
助学习者提升商务英语的听说读写能力。

在学习过程中,我发现了自
己在商务听力和阅读方面的不足,因此会结合实际工作中的需求,加
强相关练习,以提升自己的商务英语综合能力。

四、个人观点和理解
《实用商务英语综合教程》第二版第二册是一部非常实用的商务英语
学习材料,不仅内容丰富、案例实用,而且贴近实际工作,帮助学习
者全面提升商务英语水平。

在学习过程中,我深刻体会到了商务英语
的重要性,并发现了自己在商务英语方面的不足,因此会继续努力学
习和提高,以更好地适应国际化商务环境的需要。

五、总结回顾
通过对《实用商务英语综合教程》第二版第二册的全面评估和文章撰写,我对商务英语的重要性有了更深入的理解,同时也明确了自己在商务英语学习中需要不断提升的方向。

相信在今后的学习和工作中,我能够更好地运用所学商务英语知识和技能,实现个人的职业发展目标。

在学习和应用商务英语的过程中,相信读者也会有和我类似的感受和体会,希望本文能够给大家带来一些启发和帮助,为大家的商务英语学习之路增添一丝动力。

六、商务英语沟通技巧
在国际商务交流中,良好的沟通技巧是至关重要的。

除了掌握商务英语的语言表达能力外,适当的沟通技巧也能帮助我们更好地与他人交流,建立良好的商务关系。

1. 直接而清晰的表达
在商务交流中,我们需要用简洁明了的语言表达自己的观点和意见,让听众清楚地理解我们的意思。

避免使用过于复杂的词汇和句式,尽量用简单直接的表达方式进行沟通。

2. 善于倾听
良好的沟通并不仅仅是说而已,更重要的是倾听。

当与他人交流时,要认真倾听对方的观点和意见,不要急于打断或表达自己的看法。


听对方的话语,能够更好地理解对方的需求和意图,也能更好地建立
商务关系。

3. 灵活运用语言
在商务交流中,要灵活运用语言,根据不同的场合和对象选择恰当的
表达方式。

有时候需要正式、严肃的表达,有时候需要幽默、轻松的
语言,因此要根据具体情况灵活运用语言,使沟通更加顺畅。

4. 注意非语言沟通
除了语言表达外,非语言沟通也是商务交流中非常重要的一部分。


括肢体语言、眼神交流以及面部表情等,这些都能够传递更多的信息。

在商务交流中,要注意自己的非语言表达,同时也要留意对方的非语
言表达,以更好地理解对方的意图。

七、实战演练
除了在教材中学习商务英语知识和技能外,实战演练也是提升商务英
语能力的重要途径。

可以通过参与商务活动、模拟商务场景对话、跟
踪商务新闻等方式,将所学的商务英语知识应用到实际工作中,以此
来提升自己的商务英语能力。

1. 参与商务活动
可以通过参加商务会议、商务洽谈、商务展会等活动,来实践商务英
语的应用。

在实际活动中,可以与不同国家的商务伙伴进行交流,锻炼自己的商务英语口语表达能力,同时也能更好地理解国际商务环境和方式。

2. 模拟商务场景对话
通过模拟商务场景对话的方式,可以在不同的商务环境中练习商务英语的应用,比如模拟商务会议讨论、商务洽谈合作等场景。

在这样的练习中,可以积累更多的实践经验,提升自己在实际商务活动中的应对能力。

3. 跟踪商务新闻
通过跟踪国际商务新闻,了解不同国家的商务活动和实践,可以帮助我们更好地理解商务英语的实际应用情况,同时也能提高我们的商务英语阅读能力和商务专业知识。

八、结论
通过对《实用商务英语综合教程》第二版第二册的深入学习和理解,我对商务英语的重要性和实际应用有了更清晰的认识。

在今后的学习和工作中,我会继续努力学习和提高商务英语能力,不断提升自己的语言表达能力、沟通技巧和实战应用能力,以更好地适应国际化商务环境的需要。

希望通过自己的努力和实践,能够取得更好的成绩和发展,为国际商务交流做出更大的贡献。

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