雀巢公司英文介绍
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Quality
ﻼThe customer comes first ﻼQuality is a competitive advantage ﻼQuality is a joint effort ﻼQuality is made by people ﻼQuality is action ﻼQuality is the cornerstone of our success
History
• • • • • • • • • • In 1860s Henri Nestle, a pharmacist, developed a food for babies who were unable to breastfeed. By the early 1900s, the company was operating factories in the United States, Britain, Germany and Spain 1918 -1938 The 1920s saw Nestlé's first expansion into new products 1938 -1944 World War II. Profits dropped 1944 -1975 The end of World War II was the beginning of a dynamic phase for Nestlé. In 1947 came the merger with Maggi seasonings and soups. 1996 The first half of the 1990s proved to be favorable for Nestlé: trade barriers crumbled and world markets developed into more or less integrated trading areas.
Presentation of the company “NESTLE”
Has executed Students 1 course Petrosyan Lusine Loginova Kate
NESTLE (contents):
1. 2. 3. 4. 5. 6. History Consumer Services Quality Infant Formula Policy Gene Technology Production
Infant Formula Policy
• • We are committed to ensuring that the best interests of mothers and babies are served by our employees around the world. The Nestlé Infant Formula in developing countries: DOESencourage and support exclusive breastfeeding as the best choice for babies during the first months of life DOESbelieve that there is a legitimate market for infant formula 3 when a safe alternative to breast milk is needed DOESsupport efforts by governments to implement the International Code through legislation, regulation, or other appropriate measures DOES NOTadvertise infant formula to the public DOES NOTpermit staff whose responsibilities include the marketing of infant formula to make direct contact with mothers, except in response to consumer complaints DOES NOTgive incentives to its staff based on infant formula sales DOES NOTuse pictures of babies on its infant formula packs DOES NOTallow educational material relating to the use of infant formula to be displayed publicly in hospitals and clinics WILLtake disciplinary measures against any Nestlé personnel who deliberately violates this policy.
Consumer Services
At Nestlé, we are committed to offering consumers high-quality food products that are safe, tasty and affordable. The Nestlé Seal of Guarantee is a symbol of this commitment. We also believe in maintaining regular contact with our consumers. This applies both to how we present our products and to how we address our consumers' questions and concerns. When Henri Nestlé prepared his first boxes of infant formula for sale, he put his address on the packages so people would know where to go if they had questions. Today, our Consumer Relationship Panel with the words "Talk to Nestlé" expresses the same commitment. This is why we have a worldwide Nestlé Consumer Services network devoted to caring for our consumers. Our people have expertise in a wide range of areas such as nutrition, food science, food safety and culinary expertise. They provide the prompt, efficient and high quality service that consumers expect from Nestlé. In addition, we teach them talk with consumers and above all, to listen. Listening helps us to understand what people want. Nestlé uses the insights gained from relationships with consumers to drive product development. At Nestlé, we care for our consumers because our success depends on meeting their needs and expectations. Through listening and understanding, we can make products that they will want to use all through their lives.
Quality
ﻼThe customer comes first ﻼQuality is a competitive advantage ﻼQuality is a joint effort ﻼQuality is made by people ﻼQuality is action ﻼQuality is the cornerstone of our success
History
• • • • • • • • • • In 1860s Henri Nestle, a pharmacist, developed a food for babies who were unable to breastfeed. By the early 1900s, the company was operating factories in the United States, Britain, Germany and Spain 1918 -1938 The 1920s saw Nestlé's first expansion into new products 1938 -1944 World War II. Profits dropped 1944 -1975 The end of World War II was the beginning of a dynamic phase for Nestlé. In 1947 came the merger with Maggi seasonings and soups. 1996 The first half of the 1990s proved to be favorable for Nestlé: trade barriers crumbled and world markets developed into more or less integrated trading areas.
Presentation of the company “NESTLE”
Has executed Students 1 course Petrosyan Lusine Loginova Kate
NESTLE (contents):
1. 2. 3. 4. 5. 6. History Consumer Services Quality Infant Formula Policy Gene Technology Production
Infant Formula Policy
• • We are committed to ensuring that the best interests of mothers and babies are served by our employees around the world. The Nestlé Infant Formula in developing countries: DOESencourage and support exclusive breastfeeding as the best choice for babies during the first months of life DOESbelieve that there is a legitimate market for infant formula 3 when a safe alternative to breast milk is needed DOESsupport efforts by governments to implement the International Code through legislation, regulation, or other appropriate measures DOES NOTadvertise infant formula to the public DOES NOTpermit staff whose responsibilities include the marketing of infant formula to make direct contact with mothers, except in response to consumer complaints DOES NOTgive incentives to its staff based on infant formula sales DOES NOTuse pictures of babies on its infant formula packs DOES NOTallow educational material relating to the use of infant formula to be displayed publicly in hospitals and clinics WILLtake disciplinary measures against any Nestlé personnel who deliberately violates this policy.
Consumer Services
At Nestlé, we are committed to offering consumers high-quality food products that are safe, tasty and affordable. The Nestlé Seal of Guarantee is a symbol of this commitment. We also believe in maintaining regular contact with our consumers. This applies both to how we present our products and to how we address our consumers' questions and concerns. When Henri Nestlé prepared his first boxes of infant formula for sale, he put his address on the packages so people would know where to go if they had questions. Today, our Consumer Relationship Panel with the words "Talk to Nestlé" expresses the same commitment. This is why we have a worldwide Nestlé Consumer Services network devoted to caring for our consumers. Our people have expertise in a wide range of areas such as nutrition, food science, food safety and culinary expertise. They provide the prompt, efficient and high quality service that consumers expect from Nestlé. In addition, we teach them talk with consumers and above all, to listen. Listening helps us to understand what people want. Nestlé uses the insights gained from relationships with consumers to drive product development. At Nestlé, we care for our consumers because our success depends on meeting their needs and expectations. Through listening and understanding, we can make products that they will want to use all through their lives.