雀巢公司英文介绍
雀巢公司介绍ppt
1867:Parenting milk powder company is founded; 1905:Nestle parenting milk powder company merger with americans do another food company, named nestle the condensed milk company; 1949:By another Swiss company purchases, renamed maldives nestle food companies; In the early 20th century:Acquisition and establish enterprises all over the world, to become the world's largest food manufacturers; 1991:Nestle coffee this brand is listed as one of the top ten famous brand in the world; 1994:Brand value is determined for $11.549 billion.
China Development
1908:Nestle company is in Shanghai opened its first sales office in China; 1990:Nestle, began operating in mainland China's first joint venture, then several factories have been built; 2001:Nestle nestle set up Shanghai r&d center in Shanghai; 2005:Nestle in the greater China region of the annual sales of eleven billion two hundred million yuan, pay taxes totalling RMB one billion one hundred million; 2011:Hsu fu chi and Hsu fu chi of acquisition
雀巢咖啡(英文)
strategy
Nestlé’s objectives are to be recognised as the world leader in Nutrition, Health and Wellness, trusted by all its stakeholders, and to be the reference for financial performance in its industry. They believe that leadership is not just about size; it is also about behaviour. Trust, too, is about behaviour; and we recognise that trust is earned only over a long period of time by consistently delivering on our promises. These objectives and behaviours are encapsulated in the simple phrase, “Good Food, Good Life”, a phrase that sums up our cor specific meaning of the name will naturally be of the same root as the English "Nest" (Nestle) linked with Nestlé pictorial works of unlicensed graphics, which in turn will make people wait for feeding babies, loving mother and healthy nutrition of Nestle products. Visible, easy to "Nestlé" brand not only has its rich connotation, and entirely consistent with the basic requirements for trademark positioning.
雀巢公司
Nestle, by Henry Nestle (Henri Nestle) was established in 1867, the headquarters in Geneva lake of WoWei (Vevey), is the world's largest food manufacturers. With over 138 years' history nestle originated in Switzerland, was initially based on baby food production started. In 2005, nestle in the world with more than 500 plants and 250000 employees, with annual sales of up to 91 billion Swiss francs. On April 12, 2011, nestle response to "the cereal contain carcinogenic substance" say, says its products are safe. July 11, 2011, nestle, it announced a plan to paid 2.1 billion Singapore dollars (about $1.7 billion) takeover candy manufacturer of XuFuJi 60% equity stake. On October 24, 2011, nestle is refers to the use of monopoly position in Minnesota embezzle part of milk farming.
雀巢英语介绍
.
coffee is naturally rich in polyphenols （多酚类）just like green tea, fruits and cocoa. They naturally occur in green coffee beans. And a cup of decaffeinated coffee contains just as much polyphenols as regular coffee! So people who are sensitive to caffeine can enjoy the same benefits.
3.More tastes ,more choices
• • • • • • • • • • • • 雀巢咖啡 1+2 Nescafe 1 +2 雀巢咖啡1+2特浓 Nestle Espresso Coffee 1 +2 雀巢咖啡冰 1+2 Nescafe Ice 1 +2 雀巢咖啡醇品 100% 纯咖 Nestle coffee, alcohol 100% pure coffee products 啡 Nestle Coffee-Mate 雀巢咖啡伴侣 Nestle Gold Coffee 雀巢金牌咖啡 Nestle Cappuccino 雀巢卡布奇诺咖啡 Nestle coffee cup mounted 雀巢咖啡一杯装 Nestle Coffee Gift Box 雀巢咖啡礼盒系列 Nestle Coffee Gift Box Gold 雀巢金牌咖啡礼盒 Nestle Coffee Gift Box - Mini 雀巢咖啡礼盒--迷你 Nestle Yunnan Coffee Gift Box 雀巢云南咖啡礼盒系列
雀巢在俄罗斯【英文】
DO YOU KNOW?
• Which country has the largest consumption of soluble coffee in the world? • Which is the second largest consumption market of chocolate and confectionery after USA To all 3 questions the answer is -
RUSSIA
• Which country has experienced the fastest growth in premium positioned food and beverages in the last 5 years?
Bernard Meunier, Russian Economic and Financial Forum in Switzerland March 13, 2006
6
NOVEMBER 2005: NESTLÉ OPENS THE 1ST FULL CYCLE COFFEE FACTORY IN SOUTH RUSSIA
• $120 million investment • Only 18 months of construction works • 12,000 tons of NESCAFE Classic production plan for 2006 - 18,000 for 2007 • Increase of market share from the current 40% to a target of 50%.
•
St.Peterburg
Vologda
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Moscow
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雀巢历史(英文)Nestlé
1866Our history begins back in 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company.1867In Vevey, Switzerland, our founder Henri Nestlé, a German pharmacist, launchedhis Farinelactée, a combination of cow’s milk, wheat flour and sugar, saving the life of a neighbour’s child. Nutrition has been the cornerstone of our company ever since.“Henri Nestlé, himself an immigrant from Germany, was instrumental in turning his Compan y towards international expansion from the very start. We owe more than our name, our logo and our first infant-food product to our founder. Henri Nestlé embodied many of the key attitudes and values that form part and parcel of our corporate culture: pragmatism, flexibility, the willingness to learn, an open mind and respect for other people and cultures.”Peter Brabeck-Letmathe, Nestlé Chairman1905The Anglo-Swiss Condensed Milk Company, founded by Americans Charles and George Page, merged with Nestlé after a couple of decades as fierce competitors to form the Nestléand Anglo-Swiss Milk Company.1914The onset of World War I brought severe disruption to us along with the rest of the world. Acquiring raw materials and distributing products became increasingly difficult. Shortages of fresh milk throughout Europe forced factories to sell almost all their supplies to meet the needs of local towns.1918Nevertheless, the war created new demand for dairy products, largely in the form of government contracts. To keep up, Nestlé purchased several existing factories in the United States and, by war's end, we had 40 factories worldwide.1925The 1920s were a time of deep economic hardship, and Nestlé suffered severe difficulties along with much of the world. Operations were partially streamlined, but the company was able to continue, and with the acquisition of Peter, Cailler, Kohler Swiss Chocolate Company, chocolate became an integral part of our business. This sparked further variety in the products we offered –including malted milk and a powdered drink called Milo.1938Nescafé coffee was launched.1940Nescafé became an instant success and was followed in the early 1940s by Nestea.1939During World War II, Members of the Board and General Management were transferred to theU.S. where they coordinated Nestlé activities in the Western Hemisphere, the British Empire and overseas.1943Ironically, having slowed the initial launch of Nescafé, the war then helped to popularise it; with the United States entering the war, Nescafé coffee became a staple beverage of American servicemen serving in Europe and Asia.1945The close of World War II marked the beginning of a particularly dynamic phase of our history. Dozens of new products were added as our growth accelerated and we acquired outside companies.1947The Maggi products, from seasoning to soups, become part of the Nestlé family following the merger with Alimentana S.A.1948Nesquik, the instant chocolate drink, was developed in the United States. Its original name of Quik was a direct allusion to the speed and simplicity of its preparation.1974For the first time we diversified outside the food industry when we became a major shareholder in L'Oréal, one of the world's leading makers of cosmetics.1981In 1981 the World Health Assembly adopted the International Code for the Marketing of Breast-milk Substitutes (“WHO Code”) and recommended that its Member States implement it. Nestlé was the first company to develop policies based on the WHO Code and apply them across our entire operations in developing countries.1984An improved bottom line allowed us to make new acquisitions, including a public offer of USD 3 billion for the American food giant, Carnation. At the time, this was one of the largest acquisitions in the history of the food industry.1986The Nespresso story began in 1986 with a simple idea: enable anyone to create the perfect cup of espresso coffee, just like a skilled barista.1988The Italian brand Buitoni, in Sansepolcro, became part of our portfolio in 1988. Nestled in the hills of Tuscany, Casa Buitoni is the symbol of the brand’s ongoing commit ment to quality, creativity, and tradition.The UK-based organisation, Baby Milk Action, launched a boycott against Nestlé. While there are still boycott activities in the UK today, the following organisations have officially ended their support for it: the General Synod of the Church of England in July 1994, the Royal College of Midwives in July 1997, the Methodist Ethical Investment Committee in November 2005 and the United Reformed Churches in November 2011.1993The first half of the 1990s were favourable for Nestlé with the opening up of Central and EasternEurope, as well as China – good news for a company with such far-flung and diverse interests. 2001We merged with the Ralston Purina Company, which had been founded in 1983, in 2001 to form a new pet food company, Nestlé Purina PetCare Company.2002Two major acquisitions were made in North America in 2002: in July, the merger of our U.S. ice cream business with Dreyer’s; and in August, a USD 2.6 billion acquisition of Chef America Inc., a leading frozen food product business.2003Nestlé acquired Mövenpick Ice Cream, enhancing our position as a market leader in the super premium category.2007We acquired Novartis Medical Nutrition, Gerber and Henniez.2009We held the first Creating Shared Value Forum in New York, with leading experts in the areas of nutrition, water and rural development coming together to discuss serious global challenges facing us in these three areas and the role of business in helping to solve them. The Creating Shared Value Forum has been held on an annual basis since then, with London in 2010 and Washington, D.C. in 2011.We celebrated the opening of the Chocolate Centre of Excellence in Broc, Switzerland.January 2010We sold our remaining Alcon shares to Novartis and also acquired Kraft Foods’ frozen pizza business.March 2010We faced a challenge from Greenpeace who wanted to be reassured about our commitment to sustainable Palm Oil. It was the first time we saw social media being used in a substantial way to challenge us and ask questions. We didn’t get the handling of our response to the campaign itself quite right in social media, but on the issue at its heart –palm oil - we took steps to both strengthen our position and to explain it more clearly.。
雀巢公司介绍 (英语)
Coffee
Mineral Water
Ice Cream
Beras Rice
Milk Powder
Drinks
雀巢咖啡(Nescafe) 雀巢冰爽茶(Nestea) 雀巢专业餐饮 (Nestle Professional) 雀巢能恩奶粉 雀巢佳膳营养品 (Nutren) Gerber婴儿食品(Gerber) 克宁奶粉(Klim) 三 花淡奶(Carnation) 鷹嘜煉奶(Eagle) 毕雷矿泉水(Perrier) 雀巢冰激凌 Dreyer‘s皇牌雪糕 Movenpick雪糕 美极 调味品(Maggi) 百福豆腐 奇巧巧克力(Kit Kat) 甘脆朱 古力(Crunch) 喜跃宠物食品(Friskies) 爱宝宠物食品 (Alpo) 普瑞纳宠物食品(Purina) 宝路糖果(Polo) 美禄 |雀巢美禄(Milo) 聪明豆(Smarties) 欧莱雅26.4%股份 第2大股东 雀巢营养 五羊冰激凌 太太乐80% 豪吉 雀巢水业集团拥有72个瓶装水品牌全球最大的瓶装水供应 商 银鹭 徐福记
listnestlbrands雀巢咖啡nescafe雀巢冰爽茶nestea雀巢专业餐饮nestleprofessional雀巢能恩奶粉雀巢佳膳营养品nutrengerber婴儿食品gerber克宁奶粉klim花淡奶carnation鷹嘜煉奶eagle毕雷矿泉水perrier雀巢冰激凌dreyers皇牌雪糕movenpick雪糕调味品maggi百福豆腐奇巧巧克力kitkat甘脆朱古力crunch喜跃宠物食品friskies爱宝宠物食品alpo普瑞纳宠物食品purina宝路糖果polo雀巢美禄milo聪明豆smarties欧莱雅264股份第2大股东雀巢营养五羊冰激凌太太乐80徐福记http
Development
经典课件：雀巢公司介绍(英语)
Life" is to provide consumers with the
best tasting, most nutritious choices in a
wide range of food and beverage
categories and eating occasions, from
morning to night. .
In 1938, the traditional nest design was combined with the "Nestlé" name to form what is called the combined mark.
In 1966 the design was simplified.
In 1988, the worm in the mother bird's beak was removed and the fledglings became two instead of three. .
Feeling and Summar.y PART 3
2
Nestlé was founded by Henri
Nestle in 1867.It’s the world's leading
nutrition, health and wellness company.
Their mission of "Good Food, Good
.
1
Brief Introduction
The History of Development Logo Brand Positioning and Products Advertisement Show
雀巢公司介绍英文PPT
About the founder Nestlé’s philosophy The brands of Nestlé Nestlé’s Main Products The development of Nestlé Nestlé's marketing philosophy The culture of Nestlé corporate Nestlé in China
Nestlé's marketing philosophy
• Marketing concept - customer needs Nestlé has been committed to consumer demand, products, brands and people's attention for a long time. • Social marketing concepts - social interests One hundred and thirty years, Nestle has created a benefit all parties, mutual trust, public way. • Great marketing ideas - market environment Over the years, Nestle has always insisted the principle of "in any country and the city's business activities must comply with local interests"
About the founder
In 1867, A Swiss pharmacist who called Henri Nestlé founded the Nestlé company.
雀巢公司介绍(英语).ppt
Henri obtaine d a 15-year French patent for his logo in 1868. After he retired, it was registered in Vevey in 1875 by the new owners of his company.
Main article: List of
Hale Waihona Puke Henri Nestlé, (10 August 1814 – 7 July 1890), was a German confectioner and founder of Nestlé, the world's largest food and beverage company, as well as one of the main creators of condensed milk.
In 1938, the traditional nest design was combined with the "Nestlé" name to form what is called the combined mark.
雀巢公司
一.公司简介
• 雀巢集团（Nestle）：拥有138年历史的 雀巢公司起源于瑞士，由亨利•内斯特莱 (Henri Nestle)于1867年创建，现在的 总部设在瑞士日内瓦湖畔的沃韦 (Vevey) 。它最初是以生产婴儿食品起 家的。今天，雀巢公司已是世界上最大 的食品制造商，在全球80多个国家拥有 500多家工厂，近25万名员工。2005年雀 巢公司的年销售额高达910亿瑞郎，同比 增长了7.5%。净利润也创下了历史最高 纪录，达到80亿瑞士法郎。
雀巢存在的优势（S） 1.统一的产品包装战略，品牌识别优势强； 2.产品及品牌著名，规格、形式多样能满足不同消费 偏好，且使其产品在货架上占据更多的空间； 3生产制造方面技艺高超，生产效率高且产品质量高； 4.研发能力领先于整个行业。积极进行产品革新，及 时推出新产品，延伸产品线。 5.独特的广告策略，打造了大量高品质的广告，攻势 强劲。 6.科学的营销管理模式。实施模块营销战略，在此战 略中，各分公司就作为一个模块，独立运作于所布 的市场，有权采取独特的政策，但又接受公司总部 的协调，使得其市场反应能力加快。
E 经济环境
3.09年城镇居民家庭人均总收入18858元。其中，城镇 居民人均可支配收入17175元，比上年增长8.8%， 扣除价格因素，实际增长9.8%。在城镇居民家庭人 均总收入中，工资性收入增长9.6%，经营净收入增 长5.2%，财产性收入增长11.6%，转移性收入增长 14.9%。农村居民人均纯收入5153元，比上年增长 8.2%，扣除价格因素，实际增长8.5%。国民消费能 力进一步提高，向更高层次的、多样化的饮食消费 发展。 4.雀巢食品公司所要面对的主要问题是原材料咖啡价格 的上涨。咖啡的世界生产量的增长慢于其消费量的 增长，哪怕其产品零售价格是微小的变动都会严重 地制约购买。为了减少影响，雀巢公司拥有大量的 咖啡生产基地，从根本上控制成本。
雀巢
名称来源
内斯特尔（Nestle）用自己的名字为品牌命名，但其名 字在英文中却有“舒适安顿下来”和“依偎”的含义。由 于其名字的特定含义，自然要与英文同一词的“Nest” （雀巢）相联系，以雀巢图案作品牌图形，而这又会使人 联系起待哺的婴儿、慈爱的母亲和健康营养的雀巢产品。 可见，轻而易举而来的“雀巢”品牌不但具有其丰富的内 涵，并且完全符合商标定位的基本要求。
雀巢在中国大记事
1874年,雀巢鹰唛炼奶是香港第一个注册商标； 1908年，雀巢在上海开设贸易办事处； 1980年,雀巢在上海开设贸易办事处； 1920年,雀巢产品有限公司在香港成立； 1982年,台湾雀巢股仹有限公司成立； 1984年,雀巢第一家办事处在广州成立； 1987年,雀巢第一家吅资公司——双城雀巢有限公司成立（黑龙江 省）； 1990年,双城雀巢有限公司投产； 1992年,雀巢牛奶香港有限公司成立；东莞雀巢有限公司投产； 1996年,雀巢中国总部在北亪成立； 1999年,在上海不太太乐集团吅资（雀巢占80%的股仹）； 2000年,建立雀巢大中华区业务架构（中国大陆、香港、澳门、台 湾）； 2001年,在四川省不豪吆集团签定吅资协议（雀巢占60%的股仹）； 在上海成立雀巢研发中心； 2002年,豪吆吅资企业开始运作； 2004年,幵购梅鹿在额尔古纳的牛奶巟厂（内蒙古自治区）； 2007年,雀巢额尔古纳巟厂投产（内蒙古自治区）； 2008年,雀巢北亪研发中心开业
现在的雀巢咖啡
如今，“雀巢咖啡”在中国已经连续五年被大学生评为 “至爱品牌”，更被众多白领评选为“30年改变中国人生活 的品牌”。 100多个国家，品牌价值高达130亿美元，“雀巢咖啡”被 权威杂志美国《商业周刊》列为全球价值最高的咖啡品牌。 雀巢咖啡被全世界的人亩用，为人们的生活带来无限灵感。
雀巢英文介绍
Annual turnover : 92.2 billion Swiss francs
Employees : 339000
Slogan : Good Food,Good Life.
The mission of "Good Food, Good Life" is to provide consumers with the best tasting, most nutritious choices in a wide range of
Nestlé Nutrition Heiko Schipper
Corporate Communications Rudolf Ramsauer
Nestlé family coat of arms
1868
1938
1995
1988
1966
Henri Nestlé adapted the
coat of arms by adding three young birds being fed by a
In 1908, Nestlé opened a sales office in Shanghai. In 1920, the creation of Nestle Products Limited in Hong Kong. In 1990, Nestlé opened its first factory in China, Heilongjiang Shuangcheng, milk production. 1993-2006, gradually building 16 plants to meet growing consumer demand.
mother, to create a visual link
雀巢公司
• 承诺创立社会和股东共享的价值
Commitment to creating shared value for society and our shareholders
Founded in 1866 in Switzerland
• 2008年销售额: 7,060亿元人民币 年销售额: 亿元人民币 年销售额
Sales 2008: RMB 706 billion
• 2008年净利润: 1,168亿元人民币 年净利润: 年净利润 亿元人民币
Net profit 2008: RMB 116.8 billion
We strongly believe that our investments and activities in a country can only be of long-term benefit to our Company if they are at the same time beneficial for the host country
•
我们贯彻执行良好的、 我们贯彻执行良好的、透明的公司业务原则
We adhere to sound and transparent corporate business principles
•
我们相信我们在一个国家中的投资和活动必须同时有利于这个国家， 我们相信我们在一个国家中的投资和活动必须同时有利于这个国家， 才能长期有利于我们公司
奶产品和冰淇淋 Milk products and ice cream 19%
雀巢公司英文简介
精品好资料——————学习推荐雀巢公司英文简介1. company profileNestel (Nestle) using his own name for the brand name, but its name in the English language is "comfortably settled down" and "side" means. Now, Nestlé coffee has become China's markets and the world's leading brand of instant coffee.the product such as Nescafe 1 +2、Nestle Espresso Coffee 1 +2、Nescafe Ice 1 +2、Nestle coffee, alcohol 100% pure coffee products、Nestle Coffee-Mate、Nestle Gold Coffee and so on. Product performance: the selection of the finest quality coffee beans mainly raw materials, through the fine fire baking, add coffee mate and sugar well drinks from the deployment. Mellow flavor, smooth texture, easy to drink, a red can. For the peer market leading position in their living brand, is a typical high-grade coffee, the price is higher. Brand awareness: For many consumers, Nestle is instant coffee. In the instant coffee market, Nestle is undoubtedly the leading brands and occupied most of the market.The core brand: Nestle coffee (Nescafe) the name of the language in the world, are giving a feeling of uncertainty, strengthen the Nestle coffee can you nervous, tired after the injection of energy, make you feel relaxed moment.2. Nescafe business history1866-1905In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestlé's new formula saved the child's life, and soon, Farine Lactée Henri Nestléwas being sold in much of Europe. 1905-1918 In 1905 Nestlé merged with the Anglo-Swiss Condensed Milk Company. By the early 1900s, the company was operating factories in the United States, Britain, Germany and Spain. World War I created new demand for dairy products in the form of government contracts. By the end of the war, Nestlé's production had more than doubled.1918-1938 After the war Government contracts dried up and consumers switched back to fresh milk. However, Nestlé's management responded quickly, streamlining operations and reducing debt. The 1920s saw Nestlé's first expansion into new products, with chocolate the Company's second most important activity 1938-1944 Nestléfelt the effects of World War II immediately. Profits dropped from $20 million in 1938 to $6 million in 1939. Factories were established in developing countries, particularly Latin America. Ironically, the war helped with the introduction of the Company's newest product, Nescafé, which was a staple drink of the US military. Nestlé's production and sales rose in the wartime economy. 1944-1975 The end of World War II was the beginning of a dynamic phase for Nestlé. Growth accelerated and companies were acquired. In 1947 came the merger with Maggi seasonings and soups. Crosse & Blackwell followed in 1960, as did Findus (1963), Libby's (1971) and Stouffer's (1973). Diversification came with a shareholding in L'Oréal in 1974.1975-1981 Nestlé's growth in the developing world partially offset a slowdown in the Company's traditional markets. Nestlé made its second venture outside the food industry by acquiring Alcon Laboratories Inc..1981-1995 Nestlé divested a number of businesses1980 / 1984. In 1984, Nestlé's improved bottom line allowed the Company to launch a new round ofacquisitions, the most important being American food giant Carnation.1996-2002 The first half of the 1990s proved to be favorable for Nestlé: trade barriers crumbled and world markets developed into more or less integrated trading areas. Since 1996 there have been acquisitions including San Pellegrino (1997), Spillers Petfoods (1998) and Ralston Purina (2002). There were two major acquisitions in North America, both in 2002: in July, Nestlé merged its U.S. ice cream business into Dreyer's, and in August, a USD 2.6bn acquisition was announced of Chef America, Inc.2003 + The year 2003 started well with the acquisition of Mövenpick Ice Cream, enhancing Nestlé's position as one of the world market leaders in this product category. In 2006, Jenny Craig and Uncle T oby's were added to the Nestléportfolio and 2007 saw Novartis Medical Nutrition, Gerber and Henniez join the Company.3. corporate structureFor a long time, companies are set by function departments, according to the management of classified management, formed a pyramid management organizational structure. This kind of organization structure has been more and more not adapt to the requirement of information society. Module combination marketing from the business department and business department is divided into a number of smaller business department and the headquarters unified management, as a result, the management organization structure is getting the "flat" become "thin", integrated management status and role is more prominent, the network organization structure form. The hierarchical organization is the basic unit of the traditional at a certain level, the command chain and network organization system is the basic unit of independent business units. The nestle module combination marketing, make network organization structure, also make the nestle has the characteristics of the network: one is to use special means of market instead of administrative means to contact between the various business units and the relationship between the corporate headquarters. Network system structure of market relationship is a kind of based on the capital on the transfer of property rights, mobility and relatively stable commodity business relationship, a full range of market relations. Second, on the basis of network organization structure has formed powerful virtual functions. Each individual in the network system structure of business entity can be a variety of ways to borrow external resources, external resources to combination, creating huge competitive advantage.4.Core product1, dairyand nutrition. Nestle has one hundred and forty dairy production experience for many years, all over the world more than ninety dairy factory has the world first-class production line. Nestle dairy and nutrition according to consumption group is divided into several different species: for the products of the pregnant women, for children is being placed in growth stage, for teenagers, adults and older.2,health and nutrition products. Nestle healthcare nutrition people need nutritional supplements provide a series of comprehensive and balanced nutrition products. Can be used for patients undergoing treatment or due to a lack of nutrients in diet or for other reasons need compensatory nutrition.3 the drinking water. Nestle water industry group is a leading global bottled water experts, products all over the world more than 130 countries, with 72's of people around the world love bottled water brands.。
雀巢
菲律宾雀巢公司是一家大型的，国际知名食品制造公司从事煮面条生产速溶咖啡，牛奶和现成的。
它成立于1983年，是注册的证券和交易委员会（SEC）和食品及药物管理局（BFAD）。
目前，它已497雇员和成员组织等各种棉兰老质量协会，商会的卡加延德奥罗产业和人事管理协会菲律宾。
内容[hide]∙ 1 企业社会责任o 1.1 农艺援助o 1.2 教育及人力发展o 1.3 社区发展o 1.4 健康和营养o 1.5 环境保护与保存∙ 2 引用∙三引[ 编辑 ] 企业社会责任雀巢公司在菲律宾致力于帮助社会和国家建设方案，通过帮助社会弱势群体的成员。
[ 编辑 ] 农援助自20世纪60年代，雀巢一直在帮助菲律宾在全国各地通过传授他们如何能够改善他们的农作物种植咖啡的农民的知识。
该公司的成员定期访问这些农民加强它们之间良好的种植管理的重要性。
通过改进方法，咖啡种植，农民得到更好的收益，并最终有助于提高在咖啡供应菲律宾以及帮助农民增加收入。
[ 编辑 ] 教育及人力发展雀巢公司是政府的追求，以纾缓公立学校教室短缺的支持者。
它有助于实现这一主张，通过捐赠给班级的交流计划。
它还提供了实践和理论的培训，挑选学生，以帮助他们掌握更多的技能。
关于这一点，雀巢还进行了技术技能奖学金计划，是一个为期两年的计划，结合理论和实践培训。
这是实现合作与鲍思高学院在Canlubang，丽。
雀巢还进行了一项名为学术联系方案在提供培训，如对学生教育的学生选择德拉萨大学，Dualtech，Meralco基础学院，而泽维尔大学在卡加延德奥罗。
[ 编辑 ] 社区发展雀巢公司的发展计划，相关的业务所在的社区的需要。
工厂在雀巢利帕，八打雁进行一次裁剪和缝纫民生工程，提供就业机会，社区工作人员，给他们的订单鞋工厂占地面积，抹布和制服。
它也有一个院子和花园民生工程，务求满足失业马兰家庭主妇的地区，工厂的运作。
通过该项目提供切花生产和有机蔬菜种植谋生机会。
在同一地区，Suklay和Gunting项目正在实施，其中涉及动手家庭主妇对美容美发培训。
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Quality
ﻼThe customer comes first ﻼQuality is a competitive advantage ﻼQuality is a joint effort ﻼQuality is made by people ﻼQuality is action ﻼQuality is the cornerstone of our success
Consumer Services
At Nestlé, we are committed to offering consumers high-quality food products that are safe, tasty and affordable. The Nestlé Seal of Guarantee is a symbol of this commitment. We also believe in maintaining regular contact with our consumers. This applies both to how we present our products and to how we address our consumers' questions and concerns. When Henri Nestlé prepared his first boxes of infant formula for sale, he put his address on the packages so people would know where to go if they had questions. Today, our Consumer Relationship Panel with the words "Talk to Nestlé" expresses the same commitment. This is why we have a worldwide Nestlé Consumer Services network devoted to caring for our consumers. Our people have expertise in a wide range of areas such as nutrition, food science, food safety and culinary expertise. They provide the prompt, efficient and high quality service that consumers expect from Nestlé. In addition, we teach them talk with consumers and above all, to listen. Listening helps us to understand what people want. Nestlé uses the insights gained from relationships with consumers to drive product development. At Nestlé, we care for our consumers because our success depends on meeting their needs and expectations. Through listening and understanding, we can make products that they will want to use all through their lives.
Presentation of the company “NESTLE”
Has executed Students 1 course Petrosyan Lusine Loginova Kate
NESTLE (contents):
1. 2. 3. 4. 5. 6. History Consumer Services Quality Infant Formula Policy Gene Technology Production
Infant Formula Policy
• • We are committed to ensuring that the best interests of mothers and babies are served by our employees around the world. The Nestlé Infant Formula in developing countries: DOESencourage and support exclusive breastfeeding as the best choice for babies during the first months of life DOESbelieve that there is a legitimate market for infant formula 3 when a safe alternative to breast milk is needed DOESsupport efforts by governments toough legislation, regulation, or other appropriate measures DOES NOTadvertise infant formula to the public DOES NOTpermit staff whose responsibilities include the marketing of infant formula to make direct contact with mothers, except in response to consumer complaints DOES NOTgive incentives to its staff based on infant formula sales DOES NOTuse pictures of babies on its infant formula packs DOES NOTallow educational material relating to the use of infant formula to be displayed publicly in hospitals and clinics WILLtake disciplinary measures against any Nestlé personnel who deliberately violates this policy.
History
• • • • • • • • • • In 1860s Henri Nestle, a pharmacist, developed a food for babies who were unable to breastfeed. By the early 1900s, the company was operating factories in the United States, Britain, Germany and Spain 1918 -1938 The 1920s saw Nestlé's first expansion into new products 1938 -1944 World War II. Profits dropped 1944 -1975 The end of World War II was the beginning of a dynamic phase for Nestlé. In 1947 came the merger with Maggi seasonings and soups. 1996 The first half of the 1990s proved to be favorable for Nestlé: trade barriers crumbled and world markets developed into more or less integrated trading areas.