商业研究方法

FAR EASTERN UNIVERSITY
MBA201-BUSINESS RESEARCH METHODS
2.Differ from DSS & BIS
DSS(decision support system):
numerous elements of data organized for retireval and use in decision making.During the last years,advances in computer technology made it possible to share this collectded transaction data among an organization’s decision makers,over an intranet or extranet .
2、the trend affecting business research and the emerging hierarchy of research-based decision makers
3、the value of learning business research process skills
uses it?
Why
to do?
How the
industry works?
1.Definition
BUSINESS RESEARCH is a systematic inquiry that provides information to guide decisions.
More specifically,it is a process of determing,acquiring,analyzing and synthesizing,and dissemianting relevant data,information ,and insights to decision makers in ways that mobilize the organization to take appropriate actions that,in turn,maximize business performance
BIS(business intellgence system):
a system of ongoing information collection about events and trends in the technological,economic,polwk.baidu.comtical and legal ,demographic,culture,social,and competitive arenas.
FAR EASTERN UNIVERSITY
MBA201-BUSINESS RESEARCH METHODS
Hierarchy of information-based decision makers
Top tier
Visionaries
Every decision guided by research
FAR EASTERN UNIVERSITY
MBA201-BUSINESS RESEARCH METHODS
Learning objectives
1、what business research is and how it differs from decision support systems & business intelligence systems
4、the different categories of firms and their function in the industry
5、the distinction between good BS & research that falls short of professional quality
What
is it?
Who
uses it?
Why
to do?
How the
industry works?
what characterizes
GOOD research
FAR EASTERN UNIVERSITY
MBA201-BUSINESS RESEARCH METHODS
What
is it?
Who
Not all managers have established research as a priority in their process of decision making.Consequently,a hierarchy of researchbased decision makers in emerging.The top tier contains those managers who use research as a fundamental step in all decision and who use creative vision to establish proprietary methodologies.The middle tier includes those managers who occasionally trun to research but rely only on the tired-and-true methods.The bottom tier is those managers who by choice or economic circumstance choose to rely on intuition and judgement rather than business research.
FAR EASTERN UNIVERSITY
MBA201-BUSINESS RESEARCH METHODS
Hierarchy of information-based decision makers
What
is it?
Who
uses it?
Why
to do?
How the
industry works?