市场研究术语中英文对照
市场营销的术语中英文对照表
FOB-origin pricing TP（TETRA PAK） chain stores combination store P-T（Part-timer） Retailing wheel of retailing concept Retailer Retailer cooperatives RKA（Retail Key Account） fashion monopolistic competition Road Show HBR（Hotel，Bar，Restaurant） AC green marketing Floor Display maslow's hierarchy of needs 3A（Avalible、Able、Adsire） buyer's market MIT（Marketing Inpact Team） Seller’s market GRP（Gross Rating Point） media SPPD（Sales Per Point of Distribution） American marketing POP（Point Of Purchase） Seal-bid pricing Seal-bid pricing intensive distribution intensive growth opportunity freight-absorption pricing Stars Target profit pricing Served market(target market) catalog marketing
SPM（Supermarket） POSM（Point of Sale Materials） ABC（Activity based costing）： cost-plus pricing growth stage maturity stage CRP（Contiuous Replenishment） exporting initiator PW（Passive Wholesalers） TT（Traditional Trade） conventional marketing channel idea screening idea generation Total promotion budget PG（Promotion Girl） inventory control KSR L-SPM（Large - Supermarket） SM（ShoppingMall） agent inseparability LKA（Local Key Account） geographic organization Territorial-structured sales force TPL（Third Party Logistics） FVP（First Vice President） Telemarketing Television marketing DSD（Direct Store Delivery） order processing motive exclusive distribution USP（Unique Selling Propostion） GE（Gondola End） TG（Type Genus ）
HR系列-HR专业术语中英文对照
计算机/互联网/通讯Technology/Internet首席技术执行官CTO/VP Engineering技术总监/经理Technical Director/Manager信息技术经理IT Manager信息技术主管IT Supervisor信息技术专员IT Specialist项目经理/主管Project Manager/Supervisor项目执行/协调人员Project Specialist / Coordinator系统分析员System Analyst高级软件工程师Senior Software Engineer软件工程师Software Engineer系统工程师System Engineer高级硬件工程师Senior Hardware Engineer硬件工程师Hardware Engineer通信技术工程师Communications EngineerERP技术/应用顾问ERP Technical/Application Consultant 数据库工程师Database Engineer技术支持经理Technical Support Manager技术支持工程师Technical Support Engineer品质经理QA Manager信息安全工程师Information Security Engineer软件测试工程师Software QA Engineer硬件测试工程师Hardware QA Engineer测试员Test Engineer网站营运经理/主管Web Operations Manager/Supervisor 网络工程师Network Engineer系统管理员/网管System Manager/Webmaster网页设计/制作Web Designer/Production技术文员/助理Technical Clerk/Assistant销售Sales销售总监Sales Director销售经理Sales Manager区域销售经理Regional Sales Manager客户经理Sales Account Manager渠道/分销经理Channel/Distribution Manager渠道主管Channel Supervisor销售主管Sales Supervisor销售代表Sales Representative / Executive销售工程师Sales Engineer医药代表Pharmaceutical Sales Representative保险代理Insurance Agent销售助理Sales Assistant / Trainee商务经理Business Manager商务专员/助理Business Executive/Assistant销售行政经理Sales Admin. Manager销售行政主管Sales Admin. Supervisor售前/售后技术服务经理Technical Service Manager售前/售后技术服务主管Technical Service Supervisor售前/售后技术服务工程师Technical Service Engineer售后/客户服务（非技术）经理Customer Service Manager 售后/客户服务（非技术）主管Customer Service Supervisor 售后/客户服务（非技术）专员Customer Service Executive 经销商Distributor市场/公关/广告Marketing/PR/Advertising市场/广告总监Marketing/Advertising Director/VP市场/营销经理Marketing Manager市场/营销主管Marketing Supervisor市场/营销专员Marketing Executive/Communication市场助理Marketing Assistant / Trainee产品/品牌经理Product/Brand Manager产品/品牌主管Product/Brand Supervisor市场通路经理Trade Marketing Manager市场通路主管Trade Marketing Supervisor促销经理Promotions Manager促销主管Promotions Supervisor促销员Promotions Specialist市场分析/调研人员Market Analyst/ Research Analyst公关/会务经理Public Relations Manager公关/会务主管Public Relations Supervisor公关/会务专员Public Relations Executive媒介经理Media Manager媒介人员Media Specialist企业/业务发展经理Business Development Manager企业策划人员Corporate Planning广告策划/设计/文案Advertising Creative/Design/Copy writer财务/审计/统计/金融Finance/Accounting/Banking财务总监CFO/Finance Director/VP财务经理Finance Manager财务主管/总帐主管Finance Supervisor会计经理/会计主管Accounting Manager/Supervisor会计Accountant / Accounting Trainee出纳员Cashier财务/会计助理Finance/Accounting Assistant财务分析经理/主管Financial Analysis Manager/Supervisor 财务分析员Financial Analyst成本经理/成本主管Cost Accounting Manager/Supervisor成本管理员Cost Accounting Specialist审计经理/主管Audit Manager/Supervisor审计专员/助理Audit Executive/Assistant税务经理/税务主管Tax Manager/Supervisor税务专员Tax Executive证券经纪人Stock Broker投资顾问Investment Advisor注册分析师Certified Investment/Financial Analyst投资/基金项目经理Investment Manager融资经理/融资主管Treasury Manager/Supervisor融资专员Treasury Specialist行长/副行长President/Vice-President/Branch Manager风险控制Risk Management进出口/信用证结算Trading / LC Officer清算人员Settlement Officer外汇主管Foreign Exchange Supervisor高级客户经理/客户经理Senior Relationship Manager客户主管/专员Relationship?Supervisor/Executive信贷/信用调查/分析人员Loan/Credit Officer银行柜台出纳Bank Teller统计员Statistician生产/营运/工程Manufacturing/Operations/Engineering工厂经理/厂长Plant/Factory Manager总工程师/副总工程师Chief Engineer项目经理/主管Project Manager/Supervisor项目工程师Project Engineer营运经理Operations Manager营运主管Operations Supervisor生产经理/车间主任Production Manager/Workshop Supervisor生产计划协调员Production Planning Executive/Officer生产主管/督导/领班Production Supervisor/Team Leader技术/工艺设计经理/主管Technical/Industrial Design Mgr./Spvr.技术/工艺设计工程师Technical/Industrial Design Engineer实验室负责人/工程师Lab Manager/Engineer工程/设备经理Engineering/Facility Manager工程/设备主管Engineering/Facility Supervisor工程/设备工程师Engineering/Facility Engineer电气/电子工程师Electrical/Electronics Engineer机械工程师Mechanical Engineer机电工程师Electrical & Mechanical Engineer维修工程师Maintenance Engineer质量经理QA Manager质量主管QA Supervisor质量工程师QA Engineer质量检验员/测试员QA Inspector认证工程师Certification Engineer安全/健康/环境经理/主管Safety/Health/Environment Manager/Supervisor 安全/健康/环境工程师Safety/Health/Environment Engineer工程绘图员Project Drafting Specialist机械制图员Drafting Specialist化验员Laboratory Technician技工Technician / Engineer Trainee电工Electrician服装打样/制版Clothing/Apparel Sample Production行政/人事/后勤Admin./HR/Support Services行政/人事总监Admin/Human Resources Director人事经理Human Resources Manager人事主管Human Resources Supervisor人事专员Human Resources Specialist人事助理Human Resources Assistant招聘经理/主管Recruiting Manager/Supervisor薪资福利经理/主管Compensation & Benefits Mgr./Supervisor薪资福利专员/助理Compensation & Benefits Specialist/Assistant培训经理/主管Training Manager/Supervisor培训专员/助理Training Specialist/Assistant行政经理/主管/办公室主任Admin Manager/Supervisor/Office Manager 行政专员/助理Admin Staff/Assistant经理助理/秘书Executive Assistant/Secretary前台接待/总机Receptionist后勤Office Support资料管理员Information / Data Management Specialist电脑操作员/打字员Computer Operator/Typist高级管理Senior Management首席执行官/总经理CEO/GM/President副总经理Deputy GM/VP/Management Trainee总监Director合伙人Partner总裁/总经理助理CEO/GM/President物流/贸易/采购Logis./Trading/Merchand./Purch.物流经理Logistics Manager物流主管Logistics Supervisor物流专员/助理Logistics Specialist/Assistant物料经理Materials Manager物料主管Materials Supervisor采购经理Purchasing Manager采购主管Purchasing Supervisor采购员Purchasing Specialist/Staff外贸/贸易经理/主管Trading Manager/Supervisor外贸/贸易专员/助理Trading Specialist/Assistant业务跟单经理Merchandiser Manager高级业务跟单Senior Merchandiser业务跟单Merchandiser助理业务跟单Assistant Merchandiser仓库经理/主管Warehouse Manager仓库管理员Warehouse Specialist运输经理/主管Distribution Manager/Supervisor报关员Customs Specialist单证员Documentation Specialist船务人员Shipping Specialist快递员Courier理货员Warehouse Stock Management文字/艺术/设计Writer/Editor/Creative Artist/Designer 编辑/作家/撰稿人Editor/Writer记者Journalist / Reporter校对/录入Proofreader/Data Entry Staff排版设计Layout Designer艺术/设计总监Creative/Design Director影视策划/制作人员Entertainment Planning / Production 导演Director摄影师Photographer音效师Recording / Sounds Specialist演员/模特/主持人Actor/Actress/Model/MC平面设计/美术设计Graphic Artist/Designer纺织/服装设计Clothing / Apparel Designer工业/产品设计Industrial Designer工艺品/珠宝设计Artwork/Jewelry Designer科研人员Research Specialist Staff科研管理人员Research Management科研人员Research Specialist Staff律师/法务Legal律师Lawyer法务人员Legal Personnel律师助理Paralegal/Legal Assistant书记员Court Clerk教师Professor/Teacher教师ProfessorTeacher教学/教务管理人员Education/School Administrator助教Teaching Assistant讲师Lecturer家教Tutor医疗/护理Medicine / Nursing医生（中、西医）Medical Doctor医学管理人员Healthcare / Medical Management 医药技术人员Medical Technician药库主任/药剂师Pharmacist护士/护理人员Nurse / Nursing Personnel临床协调员Clinical Coodinator临床研究员Clinical Researcher麻醉师Anesthesiologist心理医生Psychologist/Psychiatrist医药学检验Clinical Laboratory咨询/顾问Consultant专业顾问Senior Consultant咨询总监Consulting Director / Partner咨询经理Consulting Manager咨询员Consultant公务员Official在校学生Student应届毕业生Graduating Student实习生Intern/Trainee培训生Trainee服务Service美容/健身顾问Exercise Coach/Fitness Trainer餐饮/娱乐经理Banquet Services Manager宾馆/酒店经理Reception Manager领班Supervisor服务员Service Staff营业员/收银员/理货员Shop Clerk/Salesperson厨师Chief/Cook导游Tour Guide司机Chauffeur/Driver保安Security寻呼员/话务员Paging Operator建筑/房地产Construction/Real Estate建筑工程师Architect结构/土建工程师Structural Engineer电气工程师Electrical Engineer给排水/暖通工程师Drainage/HVAC Engineer工程造价师/预结算Budgeting Specialist建筑工程管理Construction Management工程监理Engineering Project Supervisor室内外装潢设计Decorator城市规划与设计Urban Design/Planning建筑制图CAD Drafter施工员Construction Crew房地产开发/策划Real Estate Development/Planning 房地产评估Real Estate Appraisal房地产中介/交易Real Estate Agent/Broker物业管理Property Management翻译Translator英语翻译English Translation日语翻译Japanese Translator德语翻译German Translator法语翻译French Translator俄语翻译Russian Translator西班牙语翻译Spanish Translator朝鲜语翻译Korean Translator其他语种翻译Other Language Translator兼职Part Time人力资源管理Human Resource Management ,HRM) 人力资源经理human resource manager)高级管理人员executive)职业profession)道德标准ethics)操作工operative employees)专家specialist)人力资源认证协会the Human Resource Certification Institute,HRCI)外部环境external environment)内部环境internal environment)政策policy)企业文化corporate culture)目标mission)股东shareholders)非正式组织informal organization)跨国公司multinational corporation,MNC)管理多样性managing diversity)工作job)职位posting)工作分析job analysis)工作说明job description)工作规范job specification)工作分析计划表job analysis schedule,JAS)职位分析问卷调查法Management Position Description Questionnaire,MPDQ) 行政秘书executive secretary)地区服务经理助理assistant district service manager)人力资源计划Human Resource Planning,HRP)战略规划strategic planning)长期趋势long term trend)要求预测requirement forecast)供给预测availability forecast)管理人力储备management inventory)裁减downsizing)人力资源信息系统Human Resource Information System,HRIS)招聘recruitment)员工申请表employee requisition)招聘方法recruitment methods)内部提升Promotion From Within ,PFW)工作公告job posting)广告advertising)职业介绍所employment agency)特殊事件special events)实习internship)选择selection)选择率selection rate)简历resume)标准化standardization)有效性validity)客观性objectivity)规范norm)录用分数线cutoff score)准确度aiming)业务知识测试job knowledge tests)求职面试employment interview)非结构化面试unstructured interview)结构化面试structured interview)小组面试group interview)职业兴趣测试vocational interest tests)会议型面试board interview)人力资源开发Human Resource Development,HRD) 培训training)开发development)定位orientation)训练coaching)辅导mentoring)经营管理策略business games)案例研究case study)会议方法conference method)角色扮演role playing)工作轮换job rotating)在职培训on-the-job training ,OJT)媒介media)企业文化corporate culture)组织发展organization development,OD)调查反馈survey feedback)质量圈quality circles)目标管理management by objective,MBO)全面质量管理Total Quality Management,TQM) 团队建设team building)职业career)职业计划career planning)职业道路career path)职业发展career development)自我评价self-assessment)职业动机career anchors)绩效评价Performance Appraisal,PA)小组评价group appraisal)业绩评定表rating scales method)关键事件法critical incident method)排列法ranking method)平行比较法paired comparison)硬性分布法forced distribution method)晕圈错误halo error)宽松leniency)严格strictness)3600反馈360-degree feedback)叙述法essay method)集中趋势central tendency)报酬compensation)直接经济报酬direct financial compensation) 间接经济报酬indirect financial compensation) 非经济报酬no financial compensation)公平equity)外部公平external equity)内部公平internal equity)员工公平employee equity)小组公平team equity)工资水平领先者pay leaders)现行工资率going rate)工资水平居后者pay followers)劳动力市场labor market)工作评价job evaluation)排列法ranking method)分类法classification method)因素比较法factor comparison method)评分法point method)海氏指示图表个人能力分析法Hay Guide Chart-profile Method) 工作定价job pricing)工资等级pay grade)工资曲线wage curve)工资幅度pay range)员工股权计划employee stock ownership plan,ESOP)值班津贴shift differential)奖金incentive compensation)分红制profit sharing)安全safety)健康health)频率frequency rate)紧张stress)角色冲突role conflict)催眠法hypnosis)酗酒alcoholism)工会union)地方工会local union)行业工会craft union)产业工会industrial union)全国工会national union)谈判组bargaining union)劳资谈判collective bargaining)仲裁arbitration)罢工strike)内部员工关系internal employee relations)纪律discipline)纪律处分disciplinary action)申诉grievance)降职demotion)调动transfer)晋升promotion)1 Acceptability 可接受性2 Achievement tests 成就测试3 Action plan 行动计划4 Action steps 行动步骤5 Adventure learning 探险学习法6 Adverse impact 负面影响7 Agency shop 工会代理制8 Alternative dispute resolution (ADR) 建设性争议解决方法9 Analytic approach 分析法10 Appraisal politics 评价政治学11 Apprenticeship 学徒制12 Arbitrary 仲裁13 Assessment 评价14 Assessment center 评价中心15 Attitude awareness and change program 态度认知与改变计划16 Attitudinal structuring 态度构建17 Audiovisual instruction 视听教学18 Audit approach 审计法19 Balanced scorecard 综合评价卡20 Basic skills 基本技能21 Behavior-based program 行为改变计划22 Behavior modeling 行为模拟23 Benchmarks 基准24 Benchmarking 评判25 Benefits 收益26 Bonus 奖金27 Boycott 联合抵制28 Career 职业29 Career counseling 职业咨询30 Career curves (maturity curves) 职业曲线（成熟曲线）31 Career management system 职业管理系统32 Career support 职业支持33 Centralization 集权化34 Coach 教练35 Cognitive ability 认知能力36 Cognitive outcomes 认知性结果37 Collective bargaining process 劳资谈判过程38 Community of practice 演练小组39 Compa-ratio 比较比率40 Compensable factors 报酬要素41 Competency assessment 能力评估42 Competitive advantage 竞争优势43 Concentration strategy 集中战略44 Concurrent validation 同时效度45 Consumer price index, CPI 消费者价格指数46 Content validation 内容效度47 Continuous learning 持续学习48 Contributory plan 投入计划49 Coordination training 合作培训50 Core competencies 核心竞争力51 Criterion-related validity 效标关联效度52 Critical incident 关键事件53 Critical incident method 关键事件法54 Cross-cultural preparation 跨文化准备55 Cross-training 交叉培训56 Cultural environment 文化环境57 Cultural shock 文化冲击58 Customer appraisal 顾客评估59 Data flow diagram 数据流程图60 Database 数据库61 Decentralization 分散化62 Decision support systems 决策支持系统63 Defined-benefit plan 养老金福利计划64 Defined-contribution plan 资方养老金投入计划65 Delayering 扁平化66 Depression 沮丧67 Development planning system 开发规划系统68 Differential piece rate 差额计件工资69 Direct costs 直接成本70 Discipline 纪律71 Disparate impact 差别性影响72 Disparate treatment 差别性对待73 Diversity training 多元化培训74 Downsizing 精简75 Downward move 降级76 Efficiency wage theory 效率工资理论77 Electronic performance support system (EPSS) 电子绩效支持系统78 Employee empowerment 员工授权79 Employee leasing 员工租借80 Employee survey research 雇员调查与研究81 Employee wellness programs (EWPs) 雇员健康修炼计划82 Entrepreneur 企业家83 Equal employment opportunity (EEO) 公平就业机会84 Essay method 书面方式85 Ethics 道德86 Expatriate 外派雇员87 Expert systems 专家系统88 External analysis 外部分析89 External growth strategy 外边成长战略90 External labor market 外部劳动力市场91 Factor comparison system 因素比较法92 Feedback 反馈93 Flexible benefits plans (cafeteria plans) 灵活的福利计划（自助福利方案）94 Flextime 灵活的时间95 Forecasting （劳动力供求）预测96 Formal education programs 正规教育计划97 Frame of reference 参照系98 Functional job analysis, FJA 职能工作分析99 Gain sharing plans 收益分享计划100 Globalization 全球化101 Goals 目标102 Goals and timetables 目标和时间表103 Graphic rating-scale method 图式评估法104 Group-building methods 团队建设法105 Group mentoring program 群体指导计划106 Hay profile method 海氏剖析法107 High-leverage training 高层次培训108 High-performance work systems 高绩效工作系统109 Hourly work 计时工资制110 Human capital 人力资本111 Human resource information system (HRIS) 人力资源信息系统112 Human resource management 人力资源管理113 Human resources planning, HRP 人力资源计划114 Indirect costs 间接成本115 Individualism/collectivism 个人主义/集体主义116 Input 投入117 Instructional design process 指导性设计过程118 Internal analysis 内部分析119 Internal growth strategy 内部成长战略120 Internal labor force 内部劳动力121 Internet 互联网122 Internship programs 实习计划123 Interview 面试124 Intraorganizational bargaining 组织内谈判125 Job analysis 工作分析126 Job classification system 工作分类法127 Job description 工作描述128 Job design 工作设计129 Job enlargement 工作扩大化130 Job enrichment 工作丰富化131 Job evaluation 工作评价132 Job experiences 工作经验133 Job involvement 工作认同134 Job posting and bidding 工作张贴和申请135 Job progressions 工作提升136 Job ranking system 工作重要性排序法137 Job rotation 工作轮换138 Job satisfaction 工作满意度139 Job specification 工作规范140 Job structure 工作结构141 Key jobs 关键工作142 Labor market 劳动力市场143 Labor relations process 劳动关系进程144 Leaderless group discussion 无领导小组讨论法145 Learning organization 学习型组织146 Long-term-short-term orientation 长期-短期导向147 Maintenance of membership 会员资格维持148 Management by objectives, MBO 目标管理149 Management forecasts 管理预测150 Management prerogatives 管理特权151 Manager and / or supervisor appraisal 经理和/或上司评估152 Managing diversity 管理多元化153 Markov analysis 马克夫分析法154 Mediation 调解155 Mentor 导师156 Merit guideline 绩效指南157 Minimum wage 最低工资158 Motivation to learn 学习的动机159 Needs assessment （培训）需要评价160 Negligence 疏忽161 Nepotism 裙带关系162 Ombudsman 调查专员163 On-the-job training, OJT 在职培训164 Opportunity to perform 实践的机会165 Organizational analysis 组织分析166 Organizational capability 组织能力167 Orientation 导向培训168 Outplacement counseling 重新谋职咨询169 Output 产出170 Outsourcing 外包171 Panel interview 小组面试172 Pay-for-performance standard 按绩效的报酬标准173 Pay grade 工资等级174 Pay level 工资水平175 Pay-policy line 工资政策线176 Pay structure 工资结构177 Peer appraisal 同事评估178 Performance appraisal 绩效评价179 Performance feedback 绩效反馈180 Performance management 绩效管理181 Performance planning and evaluation (PPE) 绩效规划与评价系统182 Perquisites 津贴183 Person analysis 个人分析184 Person characteristics 个人特征185 Personnel selection 人员甄选186 Point system 积分法187 Position analysis questionnaire, PAQ 职位分析问卷调查188 Power distance 权力差距189 Predictive validation 预测效度190 Profit sharing 利润分享191 Promotion 晋升192 Protean career 多变的职业193 Psychological contract 心理契约194 Psychological support 心理支持195 Range spread 工资范围跨度196 Readability 易读性197 Readiness for training 培训准备198 Reasoning ability 推理能力199 Recruitment 招募200 Reengineering 流程再造201 Relational database 关联数据库202 Reliability 信度203 Repatriation 归国准备204 Replacement charts 替换表205 Request for proposal (REP) （培训）招标书206 Return on investment (ROI) 投资回报207 Role ambiguity 角色模糊208 Role analysis technique 角色分析技术209 Role play 角色扮演210 School-to-work 从学校到工作211 Selection 甄选212 Self-appraisal 自我评估213 Self-efficacy 自信心214 Situational interview 情景面试215 Skill-based pay 技能工资216 Skill inventories 技能量表217 Specificity 明确性218 Spot bonus 即时奖金219 Staffing tables 人员配置表220 Strategic choice 战略选择221 Strategic congruence 战略一致性222 Strategic human resource management (SHRM) 战略性人力资源管理223 Strategy formulation 战略形成224 Strategy implementation 战略执行225 Task analysis 任务分析226 Team leader training 团队领导培训227 360-degree feedback process 360度反馈过程228 Total quality management (TQM) 全面质量管理229 Training 培训230 Training administration 培训管理231 Training outcomes 培训结果232 Transaction processing 事务处理233 Trend analysis 趋势分析234 Utility 效用235 Utility analysis 效用分析236 Validity 效度237 Verbal comprehension 语言理解能力238 Vesting 既得利益239 Virtual reality 现实虚拟240 V oicing 发言241 Wage and salary survey 薪资调查242 Wage-rate compression 工资压缩243 Web-based training 网上培训244 Work permit/ work certificate 就业许可证245 World Wide Web 万维网246 Yield ratio 成功率1.人力资源管理：(Human Resource Management ，HRM)人力资源经理：( human resource manager)高级管理人员：(executive)职业：(profession)道德标准：(ethics)操作工：(operative employees)专家：(specialist)人力资源认证协会：(the Human Resource Certification Institute，HRCI) 2. 外部环境：(external environment)内部环境：(internal environment)政策：(policy)企业文化：(corporate culture)目标：(mission)股东：(shareholders)非正式组织：(informal organization)跨国公司：(multinational corporation，MNC)管理多样性：(managing diversity)3. 工作：(job)职位：(posting)工作分析：(job analysis)工作说明：(job description)工作规范：(job specification)工作分析计划表：(job analysis schedule，JAS)职位分析问卷调查法：(Management Position Description Questionnaire，MPDQ)行政秘书：(executive secretary)地区服务经理助理：(assistant district service manager)4. 人力资源计划：(Human Resource Planning，HRP)战略规划：(strategic planning)长期趋势：(long term trend)要求预测：(requirement forecast)供给预测：(availability forecast)管理人力储备：(management inventory)裁减：(downsizing)人力资源信息系统：(Human Resource Information System，HRIS)5. 招聘：(recruitment)员工申请表：(employee requisition)招聘方法：(recruitment methods)内部提升：(Promotion From Within ，PFW) 工作公告：(job posting)广告：(advertising)职业介绍所：(employment agency)特殊事件：(special events)实习：(internship)6. 选择：(selection)选择率：(selection rate)简历：(resume)标准化：(standardization)有效性：(validity)客观性：(objectivity)规范：(norm)录用分数线：(cutoff score)准确度：(aiming)业务知识测试：(job knowledge tests) 求职面试：(employment interview)非结构化面试：(unstructured interview)结构化面试：(structured interview)小组面试：(group interview)职业兴趣测试：(vocational interest tests)会议型面试：(board interview)7. 组织变化与人力资源开发人力资源开发：(Human Resource Development，HRD) 培训：(training)开发：(development)定位：(orientation)训练：(coaching)辅导：(mentoring)经营管理策略：(business games)案例研究：(case study)会议方法：(conference method)角色扮演：(role playing)工作轮换：(job rotating)在职培训：(on-the-job training ，OJT) 媒介：(media)8. 企业文化与组织发展企业文化：(corporate culture)组织发展：(organization development，OD)调查反馈：(survey feedback)质量圈：(quality circles)目标管理：(management by objective，MBO)全面质量管理：(Total Quality Management，TQM) 团队建设：(team building)9. 职业计划与发展职业：(career)职业计划：(career planning)职业道路：(career path)职业发展：(career development)自我评价：(self-assessment)职业动机：(career anchors)10. 绩效评价绩效评价：(Performance Appraisal，PA)小组评价：(group appraisal)业绩评定表：(rating scales method)关键事件法：(critical incident method) 排列法：(ranking method)平行比较法：(paired comparison)硬性分布法：(forced distribution method)晕圈错误：(halo error)宽松：(leniency)严格：(strictness)3600反馈：(360-degree feedback)叙述法：(essay method)集中趋势：(central tendency)11. 报酬与福利报酬：(compensation)直接经济报酬：(direct financial compensation) 间接经济报酬：(indirect financial compensation)非经济报酬：(no financial compensation) 公平：(equity)外部公平：(external equity)内部公平：(internal equity)员工公平：(employee equity)小组公平：(team equity)工资水平领先者：(pay leaders)现行工资率：(going rate)工资水平居后者：(pay followers)劳动力市场：(labor market)工作评价：(job evaluation)排列法：(ranking method)分类法：(classification method)因素比较法：(factor comparison method)评分法：(point method)海氏指示图表个人能力分析法：(Hay Guide Chart-profile Method) 工作定价：(job pricing)工资等级：(pay grade)工资曲线：(wage curve)工资幅度：(pay range)12. 福利和其它报酬问题福利(间接经济补偿)员工股权计划：(employee stock ownership plan，ESOP) 值班津贴：(shift differential)奖金：(incentive compensation)分红制：(profit sharing)13. 安全与健康的工作环境安全：(safety)健康：(health)频率：(frequency rate)紧张：(stress)角色冲突：(role conflict)催眠法：(hypnosis)酗酒：(alcoholism)14. 员工和劳动关系工会：(union)地方工会：(local union)行业工会：(craft union)产业工会：(industrial union)全国工会：(national union)谈判组：(bargaining union)劳资谈判：(collective bargaining)仲裁：(arbitration)罢工：(strike)内部员工关系：(internal employee relations) 纪律：(discipline)纪律处分：(disciplinary action)申诉：(grievance)降职：(demotion)调动：(transfer) 晋升：(promotion)。
市场研究中英文专业词汇对照表
集团用户 研究团队 项目经验 内部资源 外部支持 研究经验 抽查 成功案例 项目背景 项目成效 市场前景 消耗量 市场容量 投资研究 商业环境 商圈 第三方物流 汇率 利率 通货膨胀率 生命周期 技术预测 情景分析 交叉分析 出货量 购买量 最大值 最小值 时间序列 制造商 批发商 零售商 经销商 代理商 自由竞争水平 寡头竞争水平 核心竞争力 客户期望 客户抱怨 忠诚度 调查管理 产业政策 投资前景
行业配额 市场状况 研究报告 市场规模 使用习惯 购买过程 采购流程 流程分析 采购方式 采购计划 购买数量 背景资料 销售收入 研究背景 研究目的 结果提交 调研范围/调查范围/研究范围 费用预算 时间安排 质量控制 项目成员 市场调查/市场调研/市场研究 研究对象/调查对象 研究方法/调查方法/研究方法 案面研究 深访 面访 电话访问 研究样本 调研步骤 数据采集 数据分析 报告撰写 工作方案 项目培训 试访 次级资料收集 追踪调查 细分市场 竞争品牌 品牌诊断 品牌规划 研究步骤
key regions promotion objects development strategy consumption research general analysis industrial features total sales volume price trend profit trend promotion policy management policy sales profit basic information consumption concept quality reliability sales strategy sales regions sales methods distribution channels marketing expense market scope quality strength enterprise qualification market vacancy commission profit technical content cost accounting profit margin inspection report enterprise credit sales analysis demand quantity sales channel sales increase contents sales chain price sensitivity research system research capacity commercial market industrial research hot industries business opportunity
HR系列-HR专业术语中英文对照
计算机/互联网/通讯Technology/Internet首席技术执行官CTO/VP Engineering技术总监/经理Technical Director/Manager信息技术经理IT Manager信息技术主管IT Supervisor信息技术专员IT Specialist项目经理/主管Project Manager/Supervisor项目执行/协调人员Project Specialist / Coordinator系统分析员System Analyst高级软件工程师Senior Software Engineer软件工程师Software Engineer系统工程师System Engineer高级硬件工程师Senior Hardware Engineer硬件工程师Hardware Engineer通信技术工程师Communications EngineerERP技术/应用顾问ERP Technical/Application Consultant 数据库工程师Database Engineer技术支持经理Technical Support Manager技术支持工程师Technical Support Engineer品质经理QA Manager信息安全工程师Information Security Engineer软件测试工程师Software QA Engineer硬件测试工程师Hardware QA Engineer测试员Test Engineer网站营运经理/主管Web Operations Manager/Supervisor 网络工程师Network Engineer系统管理员/网管System Manager/Webmaster网页设计/制作Web Designer/Production技术文员/助理Technical Clerk/Assistant销售Sales销售总监Sales Director销售经理Sales Manager区域销售经理Regional Sales Manager客户经理Sales Account Manager渠道/分销经理Channel/Distribution Manager渠道主管Channel Supervisor销售主管Sales Supervisor销售代表Sales Representative / Executive销售工程师Sales Engineer医药代表Pharmaceutical Sales Representative保险代理Insurance Agent销售助理Sales Assistant / Trainee商务经理Business Manager商务专员/助理Business Executive/Assistant销售行政经理Sales Admin. Manager销售行政主管Sales Admin. Supervisor售前/售后技术服务经理Technical Service Manager售前/售后技术服务主管Technical Service Supervisor售前/售后技术服务工程师Technical Service Engineer售后/客户服务（非技术）经理Customer Service Manager 售后/客户服务（非技术）主管Customer Service Supervisor 售后/客户服务（非技术）专员Customer Service Executive 经销商Distributor市场/公关/广告Marketing/PR/Advertising市场/广告总监Marketing/Advertising Director/VP市场/营销经理Marketing Manager市场/营销主管Marketing Supervisor市场/营销专员Marketing Executive/Communication市场助理Marketing Assistant / Trainee产品/品牌经理Product/Brand Manager产品/品牌主管Product/Brand Supervisor市场通路经理Trade Marketing Manager市场通路主管Trade Marketing Supervisor促销经理Promotions Manager促销主管Promotions Supervisor促销员Promotions Specialist市场分析/调研人员Market Analyst/ Research Analyst公关/会务经理Public Relations Manager公关/会务主管Public Relations Supervisor公关/会务专员Public Relations Executive媒介经理Media Manager媒介人员Media Specialist企业/业务发展经理Business Development Manager企业策划人员Corporate Planning广告策划/设计/文案Advertising Creative/Design/Copy writer财务/审计/统计/金融Finance/Accounting/Banking财务总监CFO/Finance Director/VP财务经理Finance Manager财务主管/总帐主管Finance Supervisor会计经理/会计主管Accounting Manager/Supervisor会计Accountant / Accounting Trainee出纳员Cashier财务/会计助理Finance/Accounting Assistant财务分析经理/主管Financial Analysis Manager/Supervisor 财务分析员Financial Analyst成本经理/成本主管Cost Accounting Manager/Supervisor成本管理员Cost Accounting Specialist审计经理/主管Audit Manager/Supervisor审计专员/助理Audit Executive/Assistant税务经理/税务主管Tax Manager/Supervisor税务专员Tax Executive证券经纪人Stock Broker投资顾问Investment Advisor注册分析师Certified Investment/Financial Analyst投资/基金项目经理Investment Manager融资经理/融资主管Treasury Manager/Supervisor融资专员Treasury Specialist行长/副行长President/Vice-President/Branch Manager风险控制Risk Management进出口/信用证结算Trading / LC Officer清算人员Settlement Officer外汇主管Foreign Exchange Supervisor高级客户经理/客户经理Senior Relationship Manager客户主管/专员Relationship?Supervisor/Executive信贷/信用调查/分析人员Loan/Credit Officer银行柜台出纳Bank Teller统计员Statistician生产/营运/工程Manufacturing/Operations/Engineering工厂经理/厂长Plant/Factory Manager总工程师/副总工程师Chief Engineer项目经理/主管Project Manager/Supervisor项目工程师Project Engineer营运经理Operations Manager营运主管Operations Supervisor生产经理/车间主任Production Manager/Workshop Supervisor生产计划协调员Production Planning Executive/Officer生产主管/督导/领班Production Supervisor/Team Leader技术/工艺设计经理/主管Technical/Industrial Design Mgr./Spvr.技术/工艺设计工程师Technical/Industrial Design Engineer实验室负责人/工程师Lab Manager/Engineer工程/设备经理Engineering/Facility Manager工程/设备主管Engineering/Facility Supervisor工程/设备工程师Engineering/Facility Engineer电气/电子工程师Electrical/Electronics Engineer机械工程师Mechanical Engineer机电工程师Electrical & Mechanical Engineer维修工程师Maintenance Engineer质量经理QA Manager质量主管QA Supervisor质量工程师QA Engineer质量检验员/测试员QA Inspector认证工程师Certification Engineer安全/健康/环境经理/主管Safety/Health/Environment Manager/Supervisor 安全/健康/环境工程师Safety/Health/Environment Engineer工程绘图员Project Drafting Specialist机械制图员Drafting Specialist化验员Laboratory Technician技工Technician / Engineer Trainee电工Electrician服装打样/制版Clothing/Apparel Sample Production行政/人事/后勤Admin./HR/Support Services行政/人事总监Admin/Human Resources Director人事经理Human Resources Manager人事主管Human Resources Supervisor人事专员Human Resources Specialist人事助理Human Resources Assistant招聘经理/主管Recruiting Manager/Supervisor薪资福利经理/主管Compensation & Benefits Mgr./Supervisor薪资福利专员/助理Compensation & Benefits Specialist/Assistant培训经理/主管Training Manager/Supervisor培训专员/助理Training Specialist/Assistant行政经理/主管/办公室主任Admin Manager/Supervisor/Office Manager 行政专员/助理Admin Staff/Assistant经理助理/秘书Executive Assistant/Secretary前台接待/总机Receptionist后勤Office Support资料管理员Information / Data Management Specialist电脑操作员/打字员Computer Operator/Typist高级管理Senior Management首席执行官/总经理CEO/GM/President副总经理Deputy GM/VP/Management Trainee总监Director合伙人Partner总裁/总经理助理CEO/GM/President物流/贸易/采购Logis./Trading/Merchand./Purch.物流经理Logistics Manager物流主管Logistics Supervisor物流专员/助理Logistics Specialist/Assistant物料经理Materials Manager物料主管Materials Supervisor采购经理Purchasing Manager采购主管Purchasing Supervisor采购员Purchasing Specialist/Staff外贸/贸易经理/主管Trading Manager/Supervisor外贸/贸易专员/助理Trading Specialist/Assistant业务跟单经理Merchandiser Manager高级业务跟单Senior Merchandiser业务跟单Merchandiser助理业务跟单Assistant Merchandiser仓库经理/主管Warehouse Manager仓库管理员Warehouse Specialist运输经理/主管Distribution Manager/Supervisor报关员Customs Specialist单证员Documentation Specialist船务人员Shipping Specialist快递员Courier理货员Warehouse Stock Management文字/艺术/设计Writer/Editor/Creative Artist/Designer 编辑/作家/撰稿人Editor/Writer记者Journalist / Reporter校对/录入Proofreader/Data Entry Staff排版设计Layout Designer艺术/设计总监Creative/Design Director影视策划/制作人员Entertainment Planning / Production 导演Director摄影师Photographer音效师Recording / Sounds Specialist演员/模特/主持人Actor/Actress/Model/MC平面设计/美术设计Graphic Artist/Designer纺织/服装设计Clothing / Apparel Designer工业/产品设计Industrial Designer工艺品/珠宝设计Artwork/Jewelry Designer科研人员Research Specialist Staff科研管理人员Research Management科研人员Research Specialist Staff律师/法务Legal律师Lawyer法务人员Legal Personnel律师助理Paralegal/Legal Assistant书记员Court Clerk教师Professor/Teacher教师ProfessorTeacher教学/教务管理人员Education/School Administrator助教Teaching Assistant讲师Lecturer家教Tutor医疗/护理Medicine / Nursing医生（中、西医）Medical Doctor医学管理人员Healthcare / Medical Management 医药技术人员Medical Technician药库主任/药剂师Pharmacist护士/护理人员Nurse / Nursing Personnel临床协调员Clinical Coodinator临床研究员Clinical Researcher麻醉师Anesthesiologist心理医生Psychologist/Psychiatrist医药学检验Clinical Laboratory咨询/顾问Consultant专业顾问Senior Consultant咨询总监Consulting Director / Partner咨询经理Consulting Manager咨询员Consultant公务员Official在校学生Student应届毕业生Graduating Student实习生Intern/Trainee培训生Trainee服务Service美容/健身顾问Exercise Coach/Fitness Trainer餐饮/娱乐经理Banquet Services Manager宾馆/酒店经理Reception Manager领班Supervisor服务员Service Staff营业员/收银员/理货员Shop Clerk/Salesperson厨师Chief/Cook导游Tour Guide司机Chauffeur/Driver保安Security寻呼员/话务员Paging Operator建筑/房地产Construction/Real Estate建筑工程师Architect结构/土建工程师Structural Engineer电气工程师Electrical Engineer给排水/暖通工程师Drainage/HVAC Engineer工程造价师/预结算Budgeting Specialist建筑工程管理Construction Management工程监理Engineering Project Supervisor室内外装潢设计Decorator城市规划与设计Urban Design/Planning建筑制图CAD Drafter施工员Construction Crew房地产开发/策划Real Estate Development/Planning 房地产评估Real Estate Appraisal房地产中介/交易Real Estate Agent/Broker物业管理Property Management翻译Translator英语翻译English Translation日语翻译Japanese Translator德语翻译German Translator法语翻译French Translator俄语翻译Russian Translator西班牙语翻译Spanish Translator朝鲜语翻译Korean Translator其他语种翻译Other Language Translator兼职Part Time人力资源管理Human Resource Management ,HRM) 人力资源经理human resource manager)高级管理人员executive)职业profession)道德标准ethics)操作工operative employees)专家specialist)人力资源认证协会the Human Resource Certification Institute,HRCI)外部环境external environment)内部环境internal environment)政策policy)企业文化corporate culture)目标mission)股东shareholders)非正式组织informal organization)跨国公司multinational corporation,MNC)管理多样性managing diversity)工作job)职位posting)工作分析job analysis)工作说明job description)工作规范job specification)工作分析计划表job analysis schedule,JAS)职位分析问卷调查法Management Position Description Questionnaire,MPDQ) 行政秘书executive secretary)地区服务经理助理assistant district service manager)人力资源计划Human Resource Planning,HRP)战略规划strategic planning)长期趋势long term trend)要求预测requirement forecast)供给预测availability forecast)管理人力储备management inventory)裁减downsizing)人力资源信息系统Human Resource Information System,HRIS)招聘recruitment)员工申请表employee requisition)招聘方法recruitment methods)内部提升Promotion From Within ,PFW)工作公告job posting)广告advertising)职业介绍所employment agency)特殊事件special events)实习internship)选择selection)选择率selection rate)简历resume)标准化standardization)有效性validity)客观性objectivity)规范norm)录用分数线cutoff score)准确度aiming)业务知识测试job knowledge tests)求职面试employment interview)非结构化面试unstructured interview)结构化面试structured interview)小组面试group interview)职业兴趣测试vocational interest tests)会议型面试board interview)人力资源开发Human Resource Development,HRD) 培训training)开发development)定位orientation)训练coaching)辅导mentoring)经营管理策略business games)案例研究case study)会议方法conference method)角色扮演role playing)工作轮换job rotating)在职培训on-the-job training ,OJT)媒介media)企业文化corporate culture)组织发展organization development,OD)调查反馈survey feedback)质量圈quality circles)目标管理management by objective,MBO)全面质量管理Total Quality Management,TQM) 团队建设team building)职业career)职业计划career planning)职业道路career path)职业发展career development)自我评价self-assessment)职业动机career anchors)绩效评价Performance Appraisal,PA)小组评价group appraisal)业绩评定表rating scales method)关键事件法critical incident method)排列法ranking method)平行比较法paired comparison)硬性分布法forced distribution method)晕圈错误halo error)宽松leniency)严格strictness)3600反馈360-degree feedback)叙述法essay method)集中趋势central tendency)报酬compensation)直接经济报酬direct financial compensation) 间接经济报酬indirect financial compensation) 非经济报酬no financial compensation)公平equity)外部公平external equity)内部公平internal equity)员工公平employee equity)小组公平team equity)工资水平领先者pay leaders)现行工资率going rate)工资水平居后者pay followers)劳动力市场labor market)工作评价job evaluation)排列法ranking method)分类法classification method)因素比较法factor comparison method)评分法point method)海氏指示图表个人能力分析法Hay Guide Chart-profile Method) 工作定价job pricing)工资等级pay grade)工资曲线wage curve)工资幅度pay range)员工股权计划employee stock ownership plan,ESOP)值班津贴shift differential)奖金incentive compensation)分红制profit sharing)安全safety)健康health)频率frequency rate)紧张stress)角色冲突role conflict)催眠法hypnosis)酗酒alcoholism)工会union)地方工会local union)行业工会craft union)产业工会industrial union)全国工会national union)谈判组bargaining union)劳资谈判collective bargaining)仲裁arbitration)罢工strike)内部员工关系internal employee relations)纪律discipline)纪律处分disciplinary action)申诉grievance)降职demotion)调动transfer)晋升promotion)1 Acceptability 可接受性2 Achievement tests 成就测试3 Action plan 行动计划4 Action steps 行动步骤5 Adventure learning 探险学习法6 Adverse impact 负面影响7 Agency shop 工会代理制8 Alternative dispute resolution (ADR) 建设性争议解决方法9 Analytic approach 分析法10 Appraisal politics 评价政治学11 Apprenticeship 学徒制12 Arbitrary 仲裁13 Assessment 评价14 Assessment center 评价中心15 Attitude awareness and change program 态度认知与改变计划16 Attitudinal structuring 态度构建17 Audiovisual instruction 视听教学18 Audit approach 审计法19 Balanced scorecard 综合评价卡20 Basic skills 基本技能21 Behavior-based program 行为改变计划22 Behavior modeling 行为模拟23 Benchmarks 基准24 Benchmarking 评判25 Benefits 收益26 Bonus 奖金27 Boycott 联合抵制28 Career 职业29 Career counseling 职业咨询30 Career curves (maturity curves) 职业曲线（成熟曲线）31 Career management system 职业管理系统32 Career support 职业支持33 Centralization 集权化34 Coach 教练35 Cognitive ability 认知能力36 Cognitive outcomes 认知性结果37 Collective bargaining process 劳资谈判过程38 Community of practice 演练小组39 Compa-ratio 比较比率40 Compensable factors 报酬要素41 Competency assessment 能力评估42 Competitive advantage 竞争优势43 Concentration strategy 集中战略44 Concurrent validation 同时效度45 Consumer price index, CPI 消费者价格指数46 Content validation 内容效度47 Continuous learning 持续学习48 Contributory plan 投入计划49 Coordination training 合作培训50 Core competencies 核心竞争力51 Criterion-related validity 效标关联效度52 Critical incident 关键事件53 Critical incident method 关键事件法54 Cross-cultural preparation 跨文化准备55 Cross-training 交叉培训56 Cultural environment 文化环境57 Cultural shock 文化冲击58 Customer appraisal 顾客评估59 Data flow diagram 数据流程图60 Database 数据库61 Decentralization 分散化62 Decision support systems 决策支持系统63 Defined-benefit plan 养老金福利计划64 Defined-contribution plan 资方养老金投入计划65 Delayering 扁平化66 Depression 沮丧67 Development planning system 开发规划系统68 Differential piece rate 差额计件工资69 Direct costs 直接成本70 Discipline 纪律71 Disparate impact 差别性影响72 Disparate treatment 差别性对待73 Diversity training 多元化培训74 Downsizing 精简75 Downward move 降级76 Efficiency wage theory 效率工资理论77 Electronic performance support system (EPSS) 电子绩效支持系统78 Employee empowerment 员工授权79 Employee leasing 员工租借80 Employee survey research 雇员调查与研究81 Employee wellness programs (EWPs) 雇员健康修炼计划82 Entrepreneur 企业家83 Equal employment opportunity (EEO) 公平就业机会84 Essay method 书面方式85 Ethics 道德86 Expatriate 外派雇员87 Expert systems 专家系统88 External analysis 外部分析89 External growth strategy 外边成长战略90 External labor market 外部劳动力市场91 Factor comparison system 因素比较法92 Feedback 反馈93 Flexible benefits plans (cafeteria plans) 灵活的福利计划（自助福利方案）94 Flextime 灵活的时间95 Forecasting （劳动力供求）预测96 Formal education programs 正规教育计划97 Frame of reference 参照系98 Functional job analysis, FJA 职能工作分析99 Gain sharing plans 收益分享计划100 Globalization 全球化101 Goals 目标102 Goals and timetables 目标和时间表103 Graphic rating-scale method 图式评估法104 Group-building methods 团队建设法105 Group mentoring program 群体指导计划106 Hay profile method 海氏剖析法107 High-leverage training 高层次培训108 High-performance work systems 高绩效工作系统109 Hourly work 计时工资制110 Human capital 人力资本111 Human resource information system (HRIS) 人力资源信息系统112 Human resource management 人力资源管理113 Human resources planning, HRP 人力资源计划114 Indirect costs 间接成本115 Individualism/collectivism 个人主义/集体主义116 Input 投入117 Instructional design process 指导性设计过程118 Internal analysis 内部分析119 Internal growth strategy 内部成长战略120 Internal labor force 内部劳动力121 Internet 互联网122 Internship programs 实习计划123 Interview 面试124 Intraorganizational bargaining 组织内谈判125 Job analysis 工作分析126 Job classification system 工作分类法127 Job description 工作描述128 Job design 工作设计129 Job enlargement 工作扩大化130 Job enrichment 工作丰富化131 Job evaluation 工作评价132 Job experiences 工作经验133 Job involvement 工作认同134 Job posting and bidding 工作张贴和申请135 Job progressions 工作提升136 Job ranking system 工作重要性排序法137 Job rotation 工作轮换138 Job satisfaction 工作满意度139 Job specification 工作规范140 Job structure 工作结构141 Key jobs 关键工作142 Labor market 劳动力市场143 Labor relations process 劳动关系进程144 Leaderless group discussion 无领导小组讨论法145 Learning organization 学习型组织146 Long-term-short-term orientation 长期-短期导向147 Maintenance of membership 会员资格维持148 Management by objectives, MBO 目标管理149 Management forecasts 管理预测150 Management prerogatives 管理特权151 Manager and / or supervisor appraisal 经理和/或上司评估152 Managing diversity 管理多元化153 Markov analysis 马克夫分析法154 Mediation 调解155 Mentor 导师156 Merit guideline 绩效指南157 Minimum wage 最低工资158 Motivation to learn 学习的动机159 Needs assessment （培训）需要评价160 Negligence 疏忽161 Nepotism 裙带关系162 Ombudsman 调查专员163 On-the-job training, OJT 在职培训164 Opportunity to perform 实践的机会165 Organizational analysis 组织分析166 Organizational capability 组织能力167 Orientation 导向培训168 Outplacement counseling 重新谋职咨询169 Output 产出170 Outsourcing 外包171 Panel interview 小组面试172 Pay-for-performance standard 按绩效的报酬标准173 Pay grade 工资等级174 Pay level 工资水平175 Pay-policy line 工资政策线176 Pay structure 工资结构177 Peer appraisal 同事评估178 Performance appraisal 绩效评价179 Performance feedback 绩效反馈180 Performance management 绩效管理181 Performance planning and evaluation (PPE) 绩效规划与评价系统182 Perquisites 津贴183 Person analysis 个人分析184 Person characteristics 个人特征185 Personnel selection 人员甄选186 Point system 积分法187 Position analysis questionnaire, PAQ 职位分析问卷调查188 Power distance 权力差距189 Predictive validation 预测效度190 Profit sharing 利润分享191 Promotion 晋升192 Protean career 多变的职业193 Psychological contract 心理契约194 Psychological support 心理支持195 Range spread 工资范围跨度196 Readability 易读性197 Readiness for training 培训准备198 Reasoning ability 推理能力199 Recruitment 招募200 Reengineering 流程再造201 Relational database 关联数据库202 Reliability 信度203 Repatriation 归国准备204 Replacement charts 替换表205 Request for proposal (REP) （培训）招标书206 Return on investment (ROI) 投资回报207 Role ambiguity 角色模糊208 Role analysis technique 角色分析技术209 Role play 角色扮演210 School-to-work 从学校到工作211 Selection 甄选212 Self-appraisal 自我评估213 Self-efficacy 自信心214 Situational interview 情景面试215 Skill-based pay 技能工资216 Skill inventories 技能量表217 Specificity 明确性218 Spot bonus 即时奖金219 Staffing tables 人员配置表220 Strategic choice 战略选择221 Strategic congruence 战略一致性222 Strategic human resource management (SHRM) 战略性人力资源管理223 Strategy formulation 战略形成224 Strategy implementation 战略执行225 Task analysis 任务分析226 Team leader training 团队领导培训227 360-degree feedback process 360度反馈过程228 Total quality management (TQM) 全面质量管理229 Training 培训230 Training administration 培训管理231 Training outcomes 培训结果232 Transaction processing 事务处理233 Trend analysis 趋势分析234 Utility 效用235 Utility analysis 效用分析236 Validity 效度237 Verbal comprehension 语言理解能力238 Vesting 既得利益239 Virtual reality 现实虚拟240 V oicing 发言241 Wage and salary survey 薪资调查242 Wage-rate compression 工资压缩243 Web-based training 网上培训244 Work permit/ work certificate 就业许可证245 World Wide Web 万维网246 Yield ratio 成功率1.人力资源管理：(Human Resource Management ，HRM)人力资源经理：( human resource manager)高级管理人员：(executive)职业：(profession)道德标准：(ethics)操作工：(operative employees)专家：(specialist)人力资源认证协会：(the Human Resource Certification Institute，HRCI) 2. 外部环境：(external environment)内部环境：(internal environment)政策：(policy)企业文化：(corporate culture)目标：(mission)股东：(shareholders)非正式组织：(informal organization)跨国公司：(multinational corporation，MNC)管理多样性：(managing diversity)3. 工作：(job)职位：(posting)工作分析：(job analysis)工作说明：(job description)工作规范：(job specification)工作分析计划表：(job analysis schedule，JAS)职位分析问卷调查法：(Management Position Description Questionnaire，MPDQ)行政秘书：(executive secretary)地区服务经理助理：(assistant district service manager)4. 人力资源计划：(Human Resource Planning，HRP)战略规划：(strategic planning)长期趋势：(long term trend)要求预测：(requirement forecast)供给预测：(availability forecast)管理人力储备：(management inventory)裁减：(downsizing)人力资源信息系统：(Human Resource Information System，HRIS)5. 招聘：(recruitment)员工申请表：(employee requisition)招聘方法：(recruitment methods)内部提升：(Promotion From Within ，PFW) 工作公告：(job posting)广告：(advertising)职业介绍所：(employment agency)特殊事件：(special events)实习：(internship)6. 选择：(selection)选择率：(selection rate)简历：(resume)标准化：(standardization)有效性：(validity)客观性：(objectivity)规范：(norm)录用分数线：(cutoff score)准确度：(aiming)业务知识测试：(job knowledge tests) 求职面试：(employment interview)非结构化面试：(unstructured interview)结构化面试：(structured interview)小组面试：(group interview)职业兴趣测试：(vocational interest tests)会议型面试：(board interview)7. 组织变化与人力资源开发人力资源开发：(Human Resource Development，HRD) 培训：(training)开发：(development)定位：(orientation)训练：(coaching)辅导：(mentoring)经营管理策略：(business games)案例研究：(case study)会议方法：(conference method)角色扮演：(role playing)工作轮换：(job rotating)在职培训：(on-the-job training ，OJT) 媒介：(media)8. 企业文化与组织发展企业文化：(corporate culture)组织发展：(organization development，OD)调查反馈：(survey feedback)质量圈：(quality circles)目标管理：(management by objective，MBO)全面质量管理：(Total Quality Management，TQM) 团队建设：(team building)9. 职业计划与发展职业：(career)职业计划：(career planning)职业道路：(career path)职业发展：(career development)自我评价：(self-assessment)职业动机：(career anchors)10. 绩效评价绩效评价：(Performance Appraisal，PA)小组评价：(group appraisal)业绩评定表：(rating scales method)关键事件法：(critical incident method) 排列法：(ranking method)平行比较法：(paired comparison)硬性分布法：(forced distribution method)晕圈错误：(halo error)宽松：(leniency)严格：(strictness)3600反馈：(360-degree feedback)叙述法：(essay method)集中趋势：(central tendency)11. 报酬与福利报酬：(compensation)直接经济报酬：(direct financial compensation) 间接经济报酬：(indirect financial compensation)非经济报酬：(no financial compensation) 公平：(equity)外部公平：(external equity)内部公平：(internal equity)员工公平：(employee equity)小组公平：(team equity)工资水平领先者：(pay leaders)现行工资率：(going rate)工资水平居后者：(pay followers)劳动力市场：(labor market)工作评价：(job evaluation)排列法：(ranking method)分类法：(classification method)因素比较法：(factor comparison method)评分法：(point method)海氏指示图表个人能力分析法：(Hay Guide Chart-profile Method) 工作定价：(job pricing)工资等级：(pay grade)工资曲线：(wage curve)工资幅度：(pay range)12. 福利和其它报酬问题福利(间接经济补偿)员工股权计划：(employee stock ownership plan，ESOP) 值班津贴：(shift differential)奖金：(incentive compensation)分红制：(profit sharing)13. 安全与健康的工作环境安全：(safety)健康：(health)频率：(frequency rate)紧张：(stress)角色冲突：(role conflict)催眠法：(hypnosis)酗酒：(alcoholism)14. 员工和劳动关系工会：(union)地方工会：(local union)行业工会：(craft union)产业工会：(industrial union)全国工会：(national union)谈判组：(bargaining union)劳资谈判：(collective bargaining)仲裁：(arbitration)罢工：(strike)内部员工关系：(internal employee relations) 纪律：(discipline)纪律处分：(disciplinary action)申诉：(grievance)降职：(demotion)调动：(transfer) 晋升：(promotion)。
期货市场术语中英文对照
当前公布的结算价
In-the-Money Option 实值期权：具有有利价值（内在价值）的期权
Intrinsic value 内含价值：基本同有利价值。实值期权所含内在价值的金额，是权利金的构成成分
Inverted Market 逆向市场，倒挂市场：同一商品的现货或近期期货价格高于远期期货价格的市况
Liquid Market 流动性市场：买卖均能较易实现的市场
Coner 囤积居奇
Cost of Carry 置存成本：期货商品交割之前，所发生的利息、仓储和装卸搬运费用
Counterparty 合约对方
Cover 平仓，补进：在市场上通过补进（如原有部位在空头）或回抛（如原有部位是多头）结清空盘部位
Cross（Close hedge）买空卖空：同一个结算会员的套购套售，交叉保值
Deferred Futures 远期：离交割期相对最远的期货合约月份
Delivery 交割：期货合约买、卖双方到期以仓单形式体现的商品实物所有权的转移
Delivery Date or Prompt Date 交割日期
Delivery Month 交割月份（与合约月份相同）
Delivery Notice 交割通知：一方提交通知，表示同意在指定日期交割以结束其未平仓的空头期货部位
Cash 现付，现货：LEM 意为按结算价现货交易成交后第二天的现金交付；其他交易所则常指现货交易
Cash & Carry 贷款借入：期货升水时，远期货溢价常对该期间的仓储、保险、资金成本造成影响。金属过剩时，期货升水趋势扩大，由于交易
者买近期货卖远期货所需融资成本低，使银行借贷有吸引力
期货市场术语中英文对照：
Marketing市场营销专业词汇中英文对照表
市场营销专业词汇中英文对照表Marketing Management营销管理New Products Development新产品开发Service Industry Marketing服务业营销Advertising广告Business Negotiation商业谈判International Marketing国际市场营销Sales Channels销售渠道Public Relationship公共关系Consumer Behavior消费者行为Systems of Management Information管理信息系统Marketing Research营销调研accessibility 可进入性accessory equipment markets 附属设备市场account management policies 客户管理策略positioning定位market segmentation市场细分sales promotion销售促进advertising feedback 广告反馈advertising frequency 广告频率advertising media 广告媒体advertising reach 广告接受人数advertising message 广告信息advertising source 广告信息来源agent middleman 代理商allowance 折让alteration 退换American Marketing Association 美国营销协会annual marketing plan 年度营销计划assurance 保证attitudes of consumers 消费者态度availability 可获得性/供货能力awareness （产品）知晓度/知名度baby boomers 婴儿潮出生的一代人backward channels for recycling 回收的后向渠道backward integration 后向垂直一体化banner advertisements 横幅标语广告bar codes 条形码barter 实物交易basic physical needs 基本生理需要BCG Grow-Share Matrix 波士顿增长-份额矩阵before tests 事前测试Behavior Scan Information Resources Inc. 行为扫描信息源公司behavioural analysis 行为分析behavioural hierarchies 行为层级benchmarking 基准benefit clusters 利益群体benefits 利益Benz 奔驰billing 帐单birth rate 出生率blanket purchase order 一揽子采购合同blind-paired comparison testing 双盲比较测试blue collars 蓝领bottom line 底线/盈亏一览结算线brand awareness 品牌意识/认知brand extensions 品牌扩展brand loyalty 品牌忠诚度brand mark 品牌标志brand name 品牌名称brand positioning 品牌定位brand recognition 品牌识别brand strategies 品牌战略brand 品牌branding strategy 品牌化战略branding 品牌化brand's equity 品牌的价值break-even analysis 盈亏平衡分析break-even volume 盈亏平衡产量breath of product assortment 产品线的宽度bribery 贿赂British Airways 英国航空公司brokers 经纪人budgeting 预算bundle 捆绑Bureau of Census 人口统计局business strength rating 商业能力评分business plan 商业计划business position 经营地位business sector 商业部门business services markets 商业服务市场business strategies 经营战略business unit strategy 经营单位战略buyback allowances 回购折让buyback arrangements 产品返销buyers' bargaining power 买方的讨价还价能力buyers 采购者buying behavior 购买行为buying center 采购中心buying inertia 购买惯性wordbuying intention 购买意图buying offices 连锁商店的进货中心buying situation 采购情况/类型buying task 采购任务capital gains 资本收益capital invested in product 产品投入资本Carnival 嘉年华cash cows 现金牛类cash discounts 现金折扣catalogue sales 目录销售categorization of perception 感知分类categorization 分门别类centralization 集中化chameleons/followers 变色龙/跟随者channel alternatives 可选择的营销渠道channel conflicts 渠道冲突channel decisions 渠道决策channel functions 渠道功能channel institutions 渠道组织结构channel management 渠道管理channel objectives 渠道目标channel of distribution 分销渠道channel power 渠道权力channel-control strategies 渠道控制战略channel-design decisions 渠道设计决策channel-management decisions 渠道管理决策channels of communication 传播渠道choice criteria 选择标准closing a sale 结束销售clothing retailers 服装零售商co-branding 联合品牌code of ethics （职业）道德标准coercive power 强制权cognitive dissonance 认识的不协调collection of data 数据收集collection 收款co-marketing alliances 联合营销联盟combination compensation plan 结合式薪酬方案commitment 承诺communication channels 传播渠道communication process 传播过程communication 信息交流/沟通communications media 传播媒体company personnel 公司员工comparative advertisements 比较广告comparison of brands 品牌比较compensation deals 补偿处理compensation plan 酬金方案compensation/rewards 酬金/奖励compensatory 补偿性的competition-orientated pricing 竞争导向定价法competitive advantage 竞争优势competitive (supply-side) evolution 竞争（供方）演变competitive factors 竞争因素competitive intelligence 竞争情报/信息competitive parity promotion budgeting 竞争均势促销预算法competitive strategy 竞争战略competitive strength 竞争优势/能力competitor analysis 竞争者分析complaint handling 投诉处理component materials and parts markets 组成材料和零部件市场computerized ordering 计算机化的订购conclusive research 确定性研究conditions of demand 需求情况conformance to specifications 与规格一致conformance 一致性confrontation strategy 对抗战略conjoint measurement 联合测度法conjunctive model 联合模型consumer decision-making 消费者（购买）决策consumer goods channels 消费品分销渠道consumer goods 消费品consumer markets 消费品市场consumer needs 消费者需求consumer packaged-goods firms 消费者包装食品公司consumer promotion 消费者促销consumer tests 消费者测试consumer/household market 消费者/家庭市场consumers' perceptions 消费者感知consumption 消费contests 竞赛contingency planning 权变计划contract construction 契约建筑业contract manufacturing 契约制造业contraction/strategic withdrawal strategy 收缩/战略性撤退战略contractual entry modes 契约式进入模式contractual vertical marketing systems 合约式垂直营销系统wordcontribution margin analysis 边际贡献（贡献毛利）分析contribution margin 边际贡献control strategies 控制战略convenience food stores 便利食品商店convenience goods 便利品convenience 服务的便利性core benefit proposition (CBP) 核心利益方案/提议corollary-data method 推定数据法corporate HQ 公司总部corrective action 矫正行动cost analysis 成本分析cost effectiveness 成本有效性cost leadership strategy 成本领先战略cost of capital 资本成本cost of goods sold (COGS) 产品销售成本cost reductions 降低成本产品cost-and-volume relationship 成本-数量关系cost-oriented pricing 成本导向定价法cost-plus/mark-up pricing 成本加成/溢价定价法costs and benefits of marketing functions 营销职能的成本和效益costs of competitors 竞争者成本costs of distribution 分销成本counter trade 对等贸易courtesy 礼貌coverage of geographic market 地域性市场的范围coverage of relevant retailers 相关零售商的销售范围credibility 信誉credit terms 信贷条款critical assumptions 关键假设cross-elasticity 交叉弹性customary pricing 习惯性定价法customer analysis 顾客分析customer contact 顾客接触customer demand 顾客需求customer intimacy 顾客亲密度customer loyalty 顾客忠诚度customer need 顾客需要customer organization of sales force 按客户组织销售队伍customer retention 顾客维系/保留customer satisfaction 顾客满意度customer segment pricing 顾客细分市场定价customer service 顾客服务customer-oriented pricing 顾客导向定价法customers' perception 顾客感知data confidentiality 数据保密data research 数据研究data sources 数据来源dealers 经销商deceptive advertisements 欺骗性广告deciders 决策者declining markets 衰退市场decoding 解码defect rate 缺陷率defender strategy 防御型战略defensive new-product development strategy 防御性新产品开发战略defensive positioning 防御性定位delivery time 交付时间delivery 配送demand characteristics 需求特征demand curve 需求曲线demand-oriented pricing 需求导向定价法demographic environment 人口统计环境department stores 百货商店dependability 可靠性deregulation 放松管制descriptive research 描述性研究design decisions 设计决策desired percentage mark-up on retail 预期零售利润率desired percentage return 预期回报率determinant attributes 关键属性determinants 决定因素different responses 差别反应differentiated marketing 差异化营销differentiation over time 不同时间的差异differentiation strategy 差异化战略differentiation 差异化diffusion of innovation theory 创新扩散理论dimension 因素dimensions of quality 质量维度direct costing profitability analysis 直接成本盈利性分word析direct mail 直接邮寄direct marketing via advertising media 通过广告媒体的直接营销direct marketing 直接营销direct product profitability (DPP) 直接产品盈利性/利润率direct selling 直销discount rate 贴现率discount stores 折扣商店discount 折扣discount/premium price policies 折扣/溢价策略discriminant analysis 差异分析法discriminatory adjustments 歧视价格调整discriminatory pricing adjustments 歧视定价调整disjunctive model 分离模型display space 陈列空间disposable income 可支配收入dissonance-attribution hierarchy 不和谐-归属层次结构distribution channel designs 分销渠道设计distribution channel objectives 分销渠道的目标distribution channel 分销渠道distribution decisions 分销决策distribution policies 分销策略distribution 分销distributor/store (private labels) brands 分销商/私有品牌distributors 分销商diversification 多元化divest 撤退divest 出让divestment or liquidation 收回投资或清算dividend 红利domestic target marketing strategies 国内目标市场定位的营销战略dropping products 放弃产品dual/two channel distribution systems 双重分销系统durability 耐用性early vs late adoption 早期采购与后期采购earnings per share 每股收益economic and technological factors 经济技术因素economic power 经济权economies of scale 规模经济education services 教育服务effectiveness 有效性efficiency 效率emergency goods 急需品emotional appeals 情感诉求empathy 移情作用empirical evidence 经验性实例empowerment 授权encoding 编码end use 最终使用endorsement 赞同engineering （产品）工程设计entrepreneurial strategy 企业家战略entry strategies 进入战略environment and packaging disposal 环境与包装处理environment factors 环境因素environmental scanning 环境扫描/分析environmental strategy 环境战略establishment 机构ethical audit （公司）伦理审计ethics of marketing 营销伦理道德ethnic composition 种族构成European Community 欧共体evaluation and reward systems 评估与奖励体系evaluation and selection of supplier 评估和选择供应商evaluation of alternatives 评估替代品/各种选择evaluation of brands 品牌评估event sponsorship 事件赞助event 活动everyday low-price (EDLP) 天天低价evoked set 引发的组合evolution of market 市场演变wordexchange 交换exclusive dealing 独家销售exclusive distribution 独家分销executive summary 执行摘要exhibition media 展示广告媒体existing market 现有市场exit barriers 退出壁垒expansion path 扩张途径expectation measures （顾客）预期测度expectations of customers 顾客期望expected unit sales 预计产量expected value 期望价值experience curve 经验曲线experimental research 实验性研究expert power 专长权exploratory research 探索性研究export agents 出口代理（商）export jobbers 出口批发商export management company 出口管理公司export merchants 出口贸易商export 出口exporting 出口商品extended use strategy 扩大使用战略extending volume growth 扩大市场份额external data sources 外部数据来源external environment 外部环境extrapolation of past sales trends 过去销售趋势推测法facilitating agencies 辅助/中介机构factor analysis 因素分析法fads 时尚family branding 家族品牌family life cycle 家庭生命周期family structure 家庭结构farm products 农产品fast-moving consumer goods (FMCG) 快速变动的消费品fear appeals 恐惧/顾虑诉求features 特征Federal Department Stores 联邦百货商店Federal Trade Code （FTC) 联邦贸易法案FedEx (Federal Express) 联邦快递feedback data 反馈数据field test marketing 实地市场测试financing 融资fisheries 渔业fit and finish 结实度与外观fixed costs 固定成本fixed salary 固定工资flanker strategy 侧翼进攻战略flanker/fighting brand 战斗品牌flanking and encirclement strategies 侧翼进攻与围堵战略flat organizational structure 扁平的组织结构FOB origin pricing FOB产地定价法focus strategy 集中战略followers 追随者Ford 福特公司foreign middlemen 国外中间商forestry 林业formalization 形式/规范化formulate 制定fortress/position-defence strategy 防御堡垒战略Fortune 《财富》杂志forward integration 向前一体化franchise systems 特许系统franchising 特许经营free call numbers 免费电话号码free goods 免费商品freight-absorption pricing 免收运费定价法fringe benefits 小额津贴frontal attack strategy 正面进攻战略full costing profitability analysis 全成本盈利性分析full-service wholesalers 全方位服务的批发商functional competencies and resource allocation 职能能力与资源分配functional efficiency 职能效率functional organization of sales force 按销售职能组word织销售队伍functional organizational structure 职能型组织结构functional performance 功能性能functional strategy 职能战略games 比赛gap 差距gatekeepers 信息传递者general behavioral descriptors 一般行为变量General Electric (GE) 通用电气General Foods Corporation 通用食品general merchandise discount chains 大众商品折扣连锁店General Motors 通用汽车geodemographics 区域人口统计特征geographic adjustments 地理调整geographic distribution 地理分布geographical organization of sales force 按地区组织销售队伍Gillette 吉列剔须刀global adjustments 全球调整global elite consumer segment 全球精英消费品市场global expansion 全球扩张global marketing control 全球营销控制global markets 全球市场global niche strategy 全球机会战略global standardization strategy 全球标准化战略global teenage segment 全球青少年市场globalization 全球化global-market expansion 全球市场扩张goals 总目标going-rate/competitive parity pricing 竞争性平价定价法goods producers 产品制造商Goodyear 固特异轮胎government agencies 政府机构government buyers 政府采购者government market 政府市场government regulation 政府管制greenhouse effect 温室效应grey market 灰色市场gross domestic product (GDP) 国内生产总值gross margin 毛利gross national product (GNP) 国民生产总值gross profit 毛利gross rating points (GRPs) 总级别指数group/category product manager 类别产品经理growing markets 成长市场growth rate of market 市场增长率growth stage of product life cycle 产品生命周期的成长阶段growth-extension strategies 增长扩张战略growth-market strategies for market leaders 市场领导者的市场增长战略growth-market strategy 成长性市场战略growth-market targeting strategy 成长性市场定位战略guarantee/warranty 保证/担保guarantees 保证Gucci 古琦（世界著名时装品牌）Haagen-Dazs 哈根达斯hard technology 硬技术Harvard Business Review 《哈佛商业评论》harvest 收获harvesting pricing 收获定价法harvesting strategy 收获战略health care 医疗保健health maintenance organizations (HMOs) （美国）卫生保健组织heavy buyer 大客户Heileman Brewing CompanyHeinz 亨氏食品helpfulness 有益性Henkel 汉高Hertz 赫兹（美国汽车租赁巨头）Hewlett-Packard 惠普公司hierarchy of strategy 战略的层次high margin/low-turnover retailers 高利润/低周转率的零售商wordhigh market share global strategy 高市场份额全球战略high-contact service system 高接触服务系统high-involvement product 高参与产品high-involvement purchase 高参与购买hight market share 高市场份额战略Hilton 希尔顿Holiday Inns 假日旅馆homogeneous market 同质市场Honda 本田household/family life cycle 家庭生命周期household 家庭hybrid technology 混合技术idea generation 创意的产生/生成ideas for new products 新产品创意/构想idea-screening process 创意筛选过程identification of segments 识别细分市场Illinois Tool Works 伊利诺斯工具厂image pricing 形象定价imitative positioning 模仿定位imitative strategy 模仿战略impact evaluation 影响评估impersonal sources 非个人的信息来源implementation and control of marketing programs 营销计划的执行和控制implementation 实施improvements in or revisions of existing products 现有产品的改良或修正impulse buying 冲动购买impulse goods 冲动购买品incentives 激励income 收入increased penetration strategy 增加渗透战略indirect costing profitability analysis 间接成本盈利性分析individual brand 个别品牌individual value 个人价值industrial goods & services 工业产品和服务industrial goods channels 工业品分销渠道industry attractiveness 行业吸引力industry attractiveness-business position matrix 行业吸引力-业务地位矩阵industry dynamics 产业动态industry evaluation 产业评估industry evolution 产业演变inelastic 缺乏价格弹性influences 影响者info-communications industry 信息通信行业infomercials 商业信息广告information age 信息时代information search 信息搜集information technology 信息技术information 信息informative 告知性的ingredient 成份in-home personal interview 个人家庭访谈in-house use tests 内部使用测试innovation 创新innovativeness 创新性installation 设施in-store display 店内展示in-store positioning 店内布局in-store promotion 店内促销intangibles 无形integrated marketing communication plan (IMC) 整合营销传播计划integration of perception 感知整合integration 整合Intel 因特尔intensity of market position 市场地位的集中程度intensity 集中程度intensive distribution 密集型分销interactions across multiple target markets 多目标市场间的相互作用interactive media 交互式媒体interest rates 利率internal data sources 内部数据来源internal marketing 内部营销wordinternal organizational structure 内部组织结构international advertising 国际广告international channels 国际分销渠道international division 国际分部international marketing 国际营销international organizational design 国际组织设计internationalization of services 服务的国际化introductory stage of product life cycle 产品生命周期的推出阶段inventory level 库存水平investor relations advertising 投资关系广告issue advertising 观点广告jobbers 批发商Johnson & Johnson 强生joint ventures 合资jury of executive opinion 行政管理人员群体意见法just noticeable difference (JND) 恰巧注意到的差异just-in-time (JIT) management system 准时制管理体系just-in-time purchasing arrangements 及key account management 主要客户管理key accounts 关键客户key benefits 核心利益key environmental issue identification 确定主要的环境问题key variables 关键变量key/house accounts 关键/机构客户laboratory tests 实验室测试leapfrog strategy 蛙跳战略learning hierarchy 学习层级结构legal services 法律服务legislation 立法legitimate power 法定权level of compensation 酬金水平level of technical sophistication 技术的复杂程度Levi Strauss 李维·史特劳斯Levi's 列维斯（全球最大的牛仔服制造商）lexicographic model 词典编纂模型lifestyle 生活方式limited-service wholesalers 有限服务的批发商line extension 产品线扩展line filling 产品线填充line stretching 产品线延伸list price 订价Loyd's of London 伦敦劳埃德保险公司localization strategy 本地化战略location pricing 场所定价location 位置lodging 房屋出租logistical alliances 后勤联盟long-term memory 长期记忆lost customer 失去的顾客Louis Vuitton 路易·威登（法国著名时尚品牌）low-contact service system 低接触服务系统low-cost defender 低成本防御型low-cost position 低成本地位low-involvement hierarchy 低参与程度层级结构macro risks 宏观风险macro-environment 宏观环境macro-segmentation 宏观细分mail-order retailers 邮购零售商maintaining market share 保持市场份额maintenance strategy 保持战略management overhead 管理费mandatory adaptation 强制性适应manufacturer brand 制造商/全国性品牌manufacturers' agents/representatives 生产商的代理商/销售代表manufacturers' export agents (MEA) 制造商出口代理manufacturers' sales offices/branches 生产商的销售办事处/分支机构manufacturing process 制造过程manufacturing 制造业market aggregation strategy 整体市场战略market attractiveness factors 市场吸引力因素market attractiveness 市场吸引力market attractiveness/business position matrix 市场吸引力/业务地位矩阵wordmarket circumstances 市场环境market demographics 市场人口分布/统计特征market dimension 市场量度market entry strategies 市场进入战略market exclusion 市场排斥market expansion strategy 市场扩张战略market factors 市场因素market followers 市场跟随者market growth rate 市场增长率market hierarchy 市场等级market inclusion 市场纳入market leaders 市场领导者market measurement 市场测量market opportunity analysis 市场机会分析market oriented 以市场为导向的market position factors 市场地位因素market positioning analysis 市场定位分析market potential measurements 市场潜力测度market research 市场研究market segment 细分市场market segmentation 市场细分market share 市场份额market targeting 目标市场选择market 市场marketability 市场开拓能力market-entry strategies 市场进入战略marketing action plan 营销行动计划marketing audit 营销审计marketing channel 营销渠道marketing codes of conduct 营销行为规范marketing communication 营销沟通/传播marketing concept 营销观念marketing control 营销控制marketing decision support systems (MDSS) 营销决策支持系统marketing environment audit 营销环境审计marketing flows and functions 营销过程和职能marketing function area audit 营销功能领域的审计marketing implications of 对营销的影响marketing information system 营销信息系统marketing institutions 营销机构marketing management 营销管理marketing message 营销信息marketing mix 营销组合marketing policy 营销策略marketing productivity area audit 营销生产力领域的审计marketing program components 营销计划内容marketing program 营销计划/方案marketing relationship 营销关系marketing research 营销研究marketing strategy 营销战略market-management organizational structure 市场管理组织结构mark-up price 产品/溢价价格Marlboro 万宝路Marriott Hotel 万豪酒店mass-market penetration strategy 大规模市场渗透战略mass-market strategy 大市场战略matrix organizational structure 矩阵组织结构Mitsubishi 日本松下电子mature conformists 成熟的随大流者mature markets 成熟市场mature stage of product life cycle 产品生命周期的成熟阶段McDonald's 麦当劳McDonnell Douglas 麦道公司MCI电讯公司（前世界通信公司）MDSS (Marketing-Decision Support System) 市场决策支持系统measurability 可测度性measure or index 测量指标measurement criteria 计量标准media audiences 媒体受众medical and health services 医疗卫生服务Medico Containment Serviceswordmemory of consumers 消费者记忆Mercedes-Benz 梅赛德斯-奔驰Mercer Management Consulting 美国美智管理顾问公司merchandising 推销merchant middlemen 国内贸易中间商merchant wholesalers 商业批发商message structure 信息结构Michael Porter 迈克尔-波特micro risks 微观风险microsegmentation 微观细分Miller Tyding ACT, USA 米勒·泰丁法案minging 矿业Minnesota Mining and Manufacturing Company (3M) 明尼苏达矿业和制造公司Minolta 美能达miscellaneous sources 多方面来源mission 宗旨missionary selling 推销式销售Mitsubishi Heavy Industries 三菱重工modified rebuy 调整再购mono segment positioning 单一细分市场定位Monsanto 孟山都农业生物技术公司moral appeals 伦理/道德诉求morals 道德Motorola 摩托罗拉multichannel distribution 多渠道分销multidimensional scaling 多维等级法multilevel selling 多级销售multinational corporations (MNCs) 跨国公司multiple test markets 多测试市场multiple-brand strategy 多品牌战略multiple-factor index 多因素指数法multisegment positioning 多重细分市场定位mutual trust 相互信任national account management 全国性客户管理national market 国内市场National Semiconductor 美国国家半导体公司natural products 天然产品NEC 日本电子Nescafé雀巢咖啡Nestlé雀巢net sales 净销售额network computer (NC) 网络计算机new business selling 新业务销售new buy 购入新产品new entrants 新进入者new markets 新市场new materials 新材料New Prod screening model 新普罗德筛选模型new product lines 新产品线new products 新产品new-product development 新产品开发new-product ideas 新产品创意Newsweek 《新闻周刊》new-task buying 全新采购new-to-the-world products 世界性新产品niche penetration strategy 壁龛/机会市场渗透战略niche-market strategy 壁龛市场战略Nike 耐克Nissan 尼桑no-brand brand name 无品牌的品牌名称no-frills product 无虚饰产品noise in communication system 传播系统中的噪音non-financial rewards 非物质性奖励措施non-probability sampling 非概率抽样non-profit organization 非盈利组织non-store retailing 无店铺零售业number of stock-outs 迟滞数目object-and-task method of promotion budgeting 目标-任务促销预算法objectives and strategy area audit 目标与战略领域的审计objectives 具体目标observation 观察法occupancy costs 房屋占用成本occupation/position 职业/职位odd pricing 奇/余数定价法wordOEM (original equipment manufacturer) 原始设备制造商overall quality 总体质量off-invoice discounts 发票之外的折扣offsets 抵消交易Omega 欧米加on-air testing 广播测试OPEC (Organization of Petroleum Exporting Countries) 欧佩克（石油输出国组织）opening relationships 建立关系operating supplies 生产供应品operational excellence 运作管理水平opinion leaders 意见领导者opportunity cost 机会成本opportunity identification 机会识别opportunity/threat matrix 机会/威胁矩阵order cycle time 订货周期order processing 订单处理organizational level 组织层次organizational requirement planning 组织需求计划organization area audit 组织领域的审计organization buying center 组织采购中心organizational customer 组织顾客organizational direct selling 组织直销organizational markets 组织市场organizational purchasing 组织采购organizational structure 组织结构outdoor enthusiasts 户外运动爱好者out-of-home media 户外广告媒体overall cost leadership 全面成本领先overheads 日常开支overseas direct investment 海外直接投资ownership of new product 新产品所有权packaging 包装panel of experts 专家小组parentage 渊源parties involved 交换中的各方payment terms 支付条款pay-off control 支出控制penetration pricing 渗透定价Pepsi-Cola 百事可乐perceived customer value 顾客感知价值perceived quality 感知到的质量perceived value 感知到的价值percentage of sales promotion budgeting method 销售额百分比促销预算法perceptions of consumers 消费者感知/理解perceptual (product) positioning 感知（产品）定位perceptual map 感知图perceptual organization 感知组织perceptual vigilance 感性的警惕performance dimension 业绩标准performance evaluation 业绩评估performance measures 表现/业绩测度performance objective 绩效目标performance standards 绩效标准performance 功能perish ability 非持久性personal selling 人员推销personal sources 个人的信息来源personnel development 人力资源开发persuasive 说服性的pharmaceuticals industry 医药行业physical (product) positioning 物理（产品）定位physical descriptors 物理变量physical distribution 实物分销Pillsbury 皮尔斯博瑞pioneers 先入者Pizza Hut 必胜客place utility 地点效用planning and control system area audit 计划与控制系统领域的审计point of sale information 销售点信息point-of-purhcase (POP) promotion 采购点促销point-of-sales (POS) data 销售点数据pontificator 保守派popularity 通用性population trends 人口趋势portfolio models for resource allocation 资源配置的资产组合模式position intensity 地位集中程度positioning 定位possession utility 拥有效用post-purchase dissonance 购买后的不协调post-purchase evaluation 购买后评估post-purchase/after-sale service 售后服务potential advantages 潜在优势potential customer 潜在顾客potential market 潜在市场potential target market 潜在目标市场power in distribution 分销权力power of buyers 购买者能力power of suppliers 供应商能力predatory pricing 掠夺性定价法pre-empting scarce resources 先占稀缺资源preferential treatment 特惠待遇premiums 额外奖励present competitors 现有的竞争者presenting sales message 提供销售信息pre-test market research 测试前市场研究price discrimination 价格歧视price elasticity of demand 需求的价格弹性price fixing 价格设定price leaders 价格领导者price lining 价格排列定价法price promotion 价格促销price quotation 报价price sensitivity 价格敏感度price structure 价格结构price 价格price/earnings ration 价格/收益比price-off promotions 降价促销price-setting process 定价过程pricing adjustments 定价调整pricing policies 价格策略pricing 定价primary demand 基本需求primary sources 第一类/主要数据print media 印刷媒体private/for-profit organization 私营/盈利性组织PRIZM (Potential Rating Index for Zip Markets) 按邮政区划为基础的潜力等级指数proactive new-product development strategy 进取型新产品开发战略probability sampling 概率抽样problem formulation 界定问题problem identification 确定问题process management 过程管理Procter & Gamble (P&G) 宝洁公司product line 产品线product availability 产品的可获得性product category 产品类别product class 产品类别product decisions 产品决策product design 产品设计product development 产品开发product dimension or attributes 产品维度/属性product evolution 产品演变product features 产品特征product intent share 产品倾向份额product leadership 产品领导能力product life cycle (PLC) 产品生命周期product life cycle curve 产品生命周期曲线product line 产品线product manager audit 产品经理审计product offering 供应品product organizaiton of salesforce 按产品组织销售队伍product policies 产品策略product positioning 产品定位product quality 产品质量product scope 产品范围product space 产品位置product specifications 产品规格product systems 产品体系product type 产品类型product usage 产品用途product 产品product(ion)-oriented organization 产品/生产导向型组织production 生产product-line pricing adjustments 产品线定价调整product-management organizational structure 产品管理组织结构product-market entry control 产品－市场进入控制product-related behavioral descriptors 与产品相关的行为变量product's market characteristics 产品的市场特征product-use testing 产品使用测试pro-environment 环保profit impact of market strategy (PIMS) 市场战略的利润影响profitability analysis 盈利性分析profitability 盈利性/盈利能力profitable survivor strategy 有利可图的生存者战略project-company resource compatibility 项目与公司资源的协调性projected profit-and-loss statement 预计损益表projective tests 投影测试promotion decisions 促销决策promotion mix 促销组合promotion policies 促销策略promotion 促销promotional allowance 促销折让promotional effort 促销努力promotional pricing 促销定价promptness 及时性propector strategy 探索型战略prospecting for customers 寻找顾客psycho-graphics 心理统计特征psychological cost 心理成本psychological pricing 心理定价法public organization 公共组织public relations 公共关系public utilities 公共设施publicity 公共宣传pull strategy for control of distribution channels 分销渠道控制的拉式战略pupil dilation 瞳孔扩张purchase predisposition 购买倾向purchasing agent 采购代理purchasing contract 采购合同purchasing manager/agent 采购经理／代理purchasing power parity (PPP) 购买力平价指数push money/spiffs 佣金push strategy for control of distribution channels 分销渠道控制的推式战略qualifying prospects 审查潜在顾客资格quality dimensions 质量维度quality 质量quantity discount 数量折扣question marks 问题类questioning 询问法quotas 定额R & D expenditure 研究开发战略race and ethnic origin 种族和民族rack jobbers 供应超级市场的批发商radio 无线电广播rank ordering 排序rate of adoption 采购率rate-of-return/target return pricing 回报率/目标回报定价法rational appeals 理性诉求rationale 基本原理raw materials 原材料reactive and proactive responses 反应及前摄策略reactive new-product development strategyreactor strategy 反应型战略real estate 房地产rebates 回扣recall tests 记忆测试receiver 接收者reciprocity 利益互惠。
Marketing市场营销专业词汇中英文对照表
Marketing市场营销专业词汇中英文对照表市场营销专业词汇中英文对照表Marketing Management营销管理New Products Development 新产品开发Service Industry Marketing服务业营销Advertising广告Business Negotiation商业谈判International Marketing国际市场营销Sales Channels销售渠道Public Relationship公共关系Consumer Behavior消费者行为Systems of Management Information管理信息系统Marketing Research营销调研accessibility 可进入性accessory equipment markets 附属设备市场account management policies 客户管理策略positioning定位market segmentation市场细分sales promotion销售促进advertising feedback 广告反馈advertising frequency 广告频率advertising media 广告媒体advertising reach 广告接受人数advertising message 广告信息advertising source 广告信息来源agent middleman 代理商allowance 折让alteration 退换American Marketingbuyers' bargaining power 买方的讨价还价能力buyers 采购者buying behavior 购买行为buying center 采购中心buying inertia 购买惯性buying intention 购买意图buying offices 连锁商店的进货中心buying situation 采购情况/类型buying task 采购任务capital gains 资本收益capital invested in product 产品投入资本Carnival 嘉年华cash cows 现金牛类cash discounts 现金折扣catalogue sales 目录销售categorization of perception 感知分类categorization 分门别类centralization 集中化chameleons/followers 变色龙/跟随者channel alternatives 可选择的营销渠道channel conflicts 渠道冲突channel decisions 渠道决策channel functions 渠道功能channel institutions 渠道组织结构channel management 渠道管理channel objectives 渠道目标channel of distribution 分销渠道channel power 渠道权力channel-control strategies 渠道控制战略channel-design decisions 渠道设计决策channel-management decisions 渠道管理决策channels of communication 传播渠道choice criteria 选择标准closing a sale 结束销售clothing retailers 服装零售商co-branding 联合品牌code of ethics （职业）道德标准coercive power 强制权cognitive dissonance 认识的不协调collection of data 数据收集collection 收款co-marketing alliances 联合营销联盟combination compensation plan 结合式薪酬方案commitment 承诺communication channels 传播渠道communication process 传播过程communication 信息交流/沟通communications media 传播媒体company personnel 公司员工comparative advertisements 比较广告comparison of brands 品牌比较compensation deals 补偿处理compensation plan 酬金方案compensation/rewards 酬金/奖励compensatory 补偿性的competition-orientated pricing 竞争导向定价法competitive advantage竞争优势competitive (supply-side) evolution 竞争（供方）演变competitive factors 竞争因素competitive intelligence 竞争情报/信息competitive parity promotion budgeting 竞争均势促销预算法competitive strategy 竞争战略competitive strength 竞争优势/能力competitor analysis 竞争者分析complaint handling 投诉处理component materials and parts markets 组成材料和零部件市场computerized ordering 计算机化的订购conclusive research 确定性研究conditions of demand 需求情况conformance to specifications 与规格一致conformance 一致性confrontation strategy 对抗战略conjoint measurement 联合测度法conjunctive model 联合模型consumer decision-making 消费者（购买）决策consumer goods channels 消费品分销渠道consumer goods 消费品consumer markets 消费品市场consumer needs 消费者需求consumer packaged-goods firms 消费者包装食品公司consumer promotion 消费者促销consumer tests 消费者测试consumer/household market 消费者/家庭市场consumers' perceptions 消费者感知consumption 消费contests 竞赛contingency planning 权变计划contract construction 契约建筑业contract manufacturing 契约制造业contraction/strategic withdrawal strategy 收缩/战略性撤退战略contractual entry modes 契约式进入模式contractual vertical marketing systems 合约式垂直营销系统contribution margin analysis 边际贡献（贡献毛利）分析contribution margin 边际贡献control strategies 控制战略convenience food stores 便利食品商店convenience goods 便利品convenience 服务的便利性core benefit proposition (CBP) 核心利益方案/提议corollary-data method 推定数据法corporate HQ 公司总部corrective action 矫正行动cost analysis 成本分析cost effectiveness 成本有效性cost leadership strategy 成本领先战略cost of capital 资本成本cost of goods sold (COGS) 产品销售成本cost reductions 降低成本产品cost-and-volume relationship 成本-数量关系cost-oriented pricing 成本导向定价法cost-plus/mark-up pricing 成本加成/溢价定价法costs and benefits of marketing functions 营销职能的成本和效益costs of competitors 竞争者成本costs of distribution 分销成本counter trade 对等贸易courtesy 礼貌coverage of geographic market 地域性市场的范围coverage of relevant retailers 相关零售商的销售范围credibility 信誉credit terms 信贷条款critical assumptions 关键假设cross-elasticity 交叉弹性customary pricing 习惯性定价法customer analysis 顾客分析customer contact 顾客接触customer demand 顾客需求customer intimacy 顾客亲密度customer loyalty 顾客忠诚度customer need 顾客需要customer organization of sales force 按客户组织销售队伍customer retention 顾客维系/保留customer satisfaction 顾客满意度customer segment pricing 顾客细分市场定价customer service 顾客服务customer-oriented pricing 顾客导向定价法customers' perception 顾客感知data confidentiality 数据保密data research 数据研究data sources 数据来源dealers 经销商deceptive advertisements 欺骗性广告deciders 决策者declining markets 衰退市场decoding 解码defect rate 缺陷率defender strategy 防御型战略defensive new-product development strategy 防御性新产品开发战略defensive positioning 防御性定位delivery time 交付时间delivery 配送demand characteristics 需求特征demand curve 需求曲线demand-oriented pricing 需求导向定价法demographic environment 人口统计环境department stores 百货商店dependability 可靠性deregulation 放松管制descriptive research 描述性研究design decisions 设计决策desired percentage mark-up on retail 预期零售利润率desired percentage return 预期回报率determinant attributes 关键属性determinants 决定因素different responses 差别反应differentiated marketing 差异化营销differentiation over time 不同时间的差异differentiation strategy 差异化战略differentiation 差异化diffusion of innovation theory 创新扩散理论dimension 因素dimensions of quality 质量维度direct costing profitability analysis 直接成本盈利性分析direct mail 直接邮寄direct marketing via advertising media 通过广告媒体的直接营销direct marketing 直接营销direct productprofitability (DPP) 直接产品盈利性/利润率direct selling 直销discount rate 贴现率discount stores 折扣商店discount 折扣discount/premium price policies 折扣/溢价策略discriminant analysis 差异分析法discriminatory adjustments 歧视价格调整discriminatory pricing adjustments 歧视定价调整disjunctive model 分离模型display space 陈列空间disposable income 可支配收入dissonance-attribution hierarchy 不和谐-归属层次结构distribution channel designs 分销渠道设计distribution channel objectives 分销渠道的目标distribution channel 分销渠道distribution decisions 分销决策distribution policies 分销策略distribution 分销distributor/store (private labels) brands 分销商/私有品牌distributors 分销商diversification 多元化divest 撤退divest 出让divestment or liquidation 收回投资或清算dividend 红利domestic target marketing strategies 国内目标市场定位的营销战略dropping products 放弃产品dual/two channel distribution systems 双重分销系统durability 耐用性early vs late adoption 早期采购与后期采购earnings per share 每股收益economic and technological factors 经济技术因素economic power 经济权economies of scale 规模经济education services 教育服务effectiveness 有效性efficiency 效率emergency goods 急需品emotional appeals 情感诉求empathy 移情作用empirical evidence 经验性实例empowerment 授权encoding 编码end use 最终使用endorsement 赞同engineering （产品）工程设计entrepreneurial strategy 企业家战略entry strategies 进入战略environment and packaging disposal 环境与包装处理environment factors 环境因素environmental scanning 环境扫描/分析environmental strategy 环境战略establishment 机构ethical audit （公司）伦理审计ethics of marketing 营销伦理道德ethnic composition 种族构成European Community 欧共体evaluation and reward systems 评估与奖励体系evaluation and selection of supplier 评估和选择供应商evaluation of alternatives 评估替代品/各种选择evaluation of brands 品牌评估event sponsorship 事件赞助event 活动everyday low-price (EDLP) 天天低价evoked set 引发的组合evolution of market 市场演变exchange 交换exclusive dealing 独家销售exclusive distribution 独家分销executive summary 执行摘要exhibition media 展示广告媒体existing market 现有市场exit barriers 退出壁垒expansion path 扩张途径expectation measures （顾客）预期测度expectations of customers 顾客期望expected unit sales 预计产量expected value 期望价值experience curve 经验曲线experimental research 实验性研究expert power 专长权exploratory research 探索性研究export agents 出口代理（商）export jobbers 出口批发商export management company 出口管理公司export merchants 出口贸易商export 出口exporting 出口商品extended use strategy 扩大使用战略extending volume growth 扩大市场份额external data sources 外部数据来源external environment 外部环境extrapolation of past sales trends 过去销售趋势推测法facilitating agencies 辅助/中介机构factor analysis 因素分析法fads 时尚family branding 家族品牌family life cycle 家庭生命周期family structure 家庭结构farm products 农产品fast-moving consumer goods (FMCG) 快速变动的消费品fear appeals 恐惧/顾虑诉求features 特征Federal Department Stores 联邦百货商店Federal Trade Code （FTC) 联邦贸易法案FedEx (Federal Express) 联邦快递feedback data 反馈数据field test marketing 实地市场测试financing 融资fisheries 渔业fit and finish 结实度与外观fixed costs 固定成本fixed salary 固定工资flanker strategy 侧翼进攻战略flanker/fighting brand 战斗品牌flanking and encirclement strategies 侧翼进攻与围堵战略flat organizational structure 扁平的组织结构FOB origin pricing FOB产地定价法focus strategy 集中战略followers 追随者Ford 福特公司foreign middlemen 国外中间商forestry 林业formalization 形式/规范化formulate 制定fortress/position-defen ce strategy 防御堡垒战略Fortune 《财富》杂志forward integration 向前一体化franchise systems 特许系统franchising 特许经营free call numbers 免费电话号码free goods 免费商品freight-absorption pricing 免收运费定价法fringe benefits 小额津贴frontal attack strategy 正面进攻战略full costingprofitability analysis 全成本盈利性分析full-service wholesalers 全方位服务的批发商functional competencies and resource allocation 职能能力与资源分配functional efficiency 职能效率functional organization of sales force 按销售职能组织销售队伍functional organizational structure 职能型组织结构functional performance 功能性能functional strategy 职能战略games 比赛gap 差距gatekeepers 信息传递者general behavioral descriptors 一般行为变量General Electric (GE) 通用电气General Foods Corporation 通用食品general merchandise discount chains 大众商品折扣连锁店General Motors 通用汽车geodemographics 区域人口统计特征geographic adjustments 地理调整geographic distribution 地理分布geographical organization of sales force 按地区组织销售队伍Gillette 吉列剔须刀global adjustments 全球调整global elite consumer segment 全球精英消费品市场global expansion 全球扩张global marketing control 全球营销控制global markets 全球市场global niche strategy 全球机会战略global standardization strategy 全球标准化战略global teenage segment 全球青少年市场globalization 全球化global-market expansion 全球市场扩张goals 总目标going-rate/competitive parity pricing 竞争性平价定价法goods producers 产品制造商Goodyear 固特异轮胎government agencies 政府机构government buyers 政府采购者government market 政府市场government regulation 政府管制greenhouse effect 温室效应grey market 灰色市场gross domestic product (GDP) 国内生产总值gross margin 毛利gross national product (GNP) 国民生产总值gross profit 毛利gross rating points (GRPs) 总级别指数group/category product manager 类别产品经理growing markets 成长市场growth rate of market 市场增长率growth stage of product life cycle 产品生命周期的成长阶段growth-extension strategies 增长扩张战略growth-market strategies for market leaders 市场领导者的市场增长战略growth-market strategy 成长性市场战略growth-market targetingstrategy 成长性市场定位战略guarantee/warranty 保证/担保guarantees 保证Gucci 古琦（世界著名时装品牌）Haagen-Dazs 哈根达斯hard technology 硬技术Harvard Business Review 《哈佛商业评论》harvest 收获harvesting pricing 收获定价法harvesting strategy 收获战略health care 医疗保健health maintenance organizations (HMOs) （美国）卫生保健组织heavy buyer 大客户Heileman Brewing Company Heinz 亨氏食品helpfulness 有益性Henkel 汉高Hertz 赫兹（美国汽车租赁巨头）Hewlett-Packard 惠普公司hierarchy of strategy 战略的层次high margin/low-turnover retailers 高利润/低周转率的零售商high market share global strategy 高市场份额全球战略high-contact service system 高接触服务系统high-involvement product 高参与产品high-involvement purchase 高参与购买hight market share 高市场份额战略Hilton 希尔顿Holiday Inns 假日旅馆homogeneous market 同质市场Honda 本田household/family life cycle 家庭生命周期household 家庭hybrid technology 混合技术idea generation 创意的产生/生成ideas for new products 新产品创意/构想idea-screening process 创意筛选过程identification of segments 识别细分市场Illinois Tool Works 伊利诺斯工具厂image pricing 形象定价imitative positioning 模仿定位imitative strategy 模仿战略impact evaluation 影响评估impersonal sources 非个人的信息来源implementation and control of marketing programs 营销计划的执行和控制implementation 实施improvements in or revisions of existing products 现有产品的改良或修正impulse buying 冲动购买impulse goods 冲动购买品incentives 激励income 收入increased penetration strategy 增加渗透战略indirect costing profitability analysis 间接成本盈利性分析individual brand 个别品牌individual value 个人价值industrial goods & services 工业产品和服务industrial goods channels 工业品分销渠道industry attractiveness 行业吸引力industryattractiveness-business position matrix 行业吸引力-业务地位矩阵industry dynamics 产业动态industry evaluation 产业评估industry evolution 产业演变inelastic 缺乏价格弹性influences 影响者info-communications industry 信息通信行业infomercials 商业信息广告information age 信息时代information search 信息搜集information technology 信息技术information 信息informative 告知性的ingredient 成份in-home personal interview 个人家庭访谈in-house use tests 内部使用测试innovation 创新innovativeness 创新性installation 设施in-store display 店内展示in-store positioning 店内布局in-store promotion 店内促销intangibles 无形integrated marketing communication plan (IMC) 整合营销传播计划integration of perception 感知整合integration 整合Intel 因特尔intensity of market position 市场地位的集中程度intensity 集中程度intensive distribution 密集型分销interactions across multiple target markets 多目标市场间的相互作用interactive media 交互式媒体interest rates 利率internal data sources 内部数据来源internal marketing 内部营销internal organizational structure 内部组织结构international advertising 国际广告international channels 国际分销渠道international division 国际分部international marketing国际营销international organizational design 国际组织设计internationalization of services 服务的国际化introductory stage of product life cycle 产品生命周期的推出阶段inventory level 库存水平investor relations advertising 投资关系广告issue advertising 观点广告jobbers 批发商Johnson & Johnson 强生joint ventures 合资jury of executive opinion 行政管理人员群体意见法just noticeable difference (JND) 恰巧注意到的差异just-in-time (JIT) management system 准时制管理体系just-in-time purchasing arrangements 及key account management 主要客户管理key accounts 关键客户key benefits 核心利益key environmental issue identification 确定主要的环境问题key variables 关键变量key/house accounts 关键/机构客户laboratory tests 实验室测试leapfrog strategy 蛙跳战略learning hierarchy 学习层级结构legal services 法律服务legislation 立法legitimate power 法定权level of compensation 酬金水平level of technical sophistication 技术的复杂程度Levi Strauss 李维·史特劳斯Levi's 列维斯（全球最大的牛仔服制造商）lexicographic model 词典编纂模型lifestyle 生活方式limited-service wholesalers 有限服务的批发商line extension 产品线扩展line filling 产品线填充line stretching 产品线延伸list price 订价Loyd's of London 伦敦劳埃德保险公司localization strategy 本地化战略location pricing 场所定价location 位置lodging 房屋出租logistical alliances 后勤联盟long-term memory 长期记忆lost customer 失去的顾客Louis Vuitton 路易·威登（法国著名时尚品牌）low-contact service system 低接触服务系统low-cost defender 低成本防御型low-cost position 低成本地位low-involvement hierarchy 低参与程度层级结构macro risks 宏观风险macro-environment 宏观环境macro-segmentation 宏观细分mail-order retailers 邮购零售商maintaining market share 保持市场份额maintenance strategy 保持战略management overhead 管理费mandatory adaptation 强制性适应manufacturer brand 制造商/全国性品牌manufacturers'agents/representatives 生产商的代理商/销售代表manufacturers' export agents (MEA) 制造商出口代理manufacturers' sales offices/branches 生产商的销售办事处/分支机构manufacturing process 制造过程manufacturing 制造业market aggregation strategy 整体市场战略market attractiveness factors 市场吸引力因素market attractiveness 市场吸引力marketattractiveness/business position matrix 市场吸引力/业务地位矩阵market circumstances 市场环境market demographics 市场人口分布/统计特征market dimension 市场量度market entry strategies 市场进入战略market exclusion 市场排斥market expansion strategy 市场扩张战略market factors 市场因素market followers 市场跟随者market growth rate 市场增长率market hierarchy 市场等级market inclusion 市场纳入market leaders 市场领导者market measurement 市场测量market opportunity analysis 市场机会分析market oriented 以市场为导向的market position factors 市场地位因素market positioning analysis 市场定位分析market potential measurements 市场潜力测度market research 市场研究market segment 细分市场market segmentation 市场细分market share 市场份额market targeting 目标市场选择market 市场marketability 市场开拓能力market-entry strategies 市场进入战略marketing action plan 营销行动计划marketing audit 营销审计marketing channel 营销渠道marketing codes of conduct 营销行为规范marketing communication 营销沟通/传播marketing concept 营销观念marketing control 营销控制marketing decision support systems (MDSS) 营销决策支持系统marketing environment audit 营销环境审计marketing flows and functions 营销过程和职能marketing function area audit 营销功能领域的审计marketing implications of 对营销的影响marketing information system 营销信息系统marketing institutions 营销机构marketing management 营销管理marketing message 营销信息marketing mix 营销组合marketing policy 营销策略marketing productivity area audit 营销生产力领域的审计marketing program components 营销计划内容marketing program 营销计划/方案marketing relationship 营销关系marketing research 营销研究marketing strategy 营销战略market-management organizational structure 市场管理组织结构mark-up price 产品/溢价价格Marlboro 万宝路Marriott Hotel 万豪酒店mass-market penetration strategy 大规模市场渗透战略mass-market strategy 大市场战略matrix organizational structure 矩阵组织结构Mitsubishi 日本松下电子mature conformists 成熟的随大流者mature markets 成熟市场mature stage of product life cycle 产品生命周期的成熟阶段McDonald's 麦当劳McDonnell Douglas 麦道公司MCI电讯公司（前世界通信公司）MDSS (Marketing-Decision Support System) 市场决策支持系统measurability 可测度性measure or index 测量指标measurement criteria 计量标准media audiences 媒体受众medical and health services 医疗卫生服务Medico Containment Servicesmemory of consumers 消费者记忆Mercedes-Benz 梅赛德斯-奔驰Mercer Management Consulting 美国美智管理顾问公司merchandising 推销merchant middlemen 国内贸易中间商merchant wholesalers 商业批发商message structure 信息结构Michael Porter 迈克尔-波特micro risks 微观风险microsegmentation 微观细分Miller Tyding ACT, USA 米勒·泰丁法案minging 矿业Minnesota Mining and Manufacturing Company (3M) 明尼苏达矿业和制造公司Minolta 美能达miscellaneous sources 多方面来源mission 宗旨missionary selling 推销式销售Mitsubishi Heavy Industries 三菱重工modified rebuy 调整再购mono segment positioning单一细分市场定位Monsanto 孟山都农业生物技术公司moral appeals 伦理/道德诉求morals 道德Motorola 摩托罗拉multichanneldistribution 多渠道分销multidimensional scaling 多维等级法multilevel selling 多级销售multinational corporations (MNCs) 跨国公司multiple test markets 多测试市场multiple-brand strategy 多品牌战略multiple-factor index 多因素指数法multisegment positioning 多重细分市场定位mutual trust 相互信任national account management 全国性客户管理national market 国内市场National Semiconductor 美国国家半导体公司natural products 天然产品NEC 日本电子Nescafé 雀巢咖啡Nestlé雀巢net sales 净销售额network computer (NC) 网络计算机new business selling 新业务销售new buy 购入新产品new entrants 新进入者new markets 新市场new materials 新材料New Prod screening model 新普罗德筛选模型new product lines 新产品线new products 新产品new-product development 新产品开发new-product ideas 新产品创意Newsweek 《新闻周刊》new-task buying 全新采购new-to-the-world products 世界性新产品niche penetration strategy 壁龛/机会市场渗透战略niche-market strategy 壁龛市场战略Nike 耐克Nissan 尼桑no-brand brand name 无品牌的品牌名称no-frills product 无虚饰产品noise in communication system 传播系统中的噪音non-financial rewards 非物质性奖励措施non-probability sampling 非概率抽样non-profit organization 非盈利组织non-store retailing 无店铺零售业number of stock-outs 迟滞数目object-and-task method of promotion budgeting 目标-任务促销预算法objectives and strategy area audit 目标与战略领域的审计objectives 具体目标observation 观察法occupancy costs 房屋占用成本occupation/position 职业/职位odd pricing 奇/余数定价法OEM (original equipment manufacturer) 原始设备制造商overall quality 总体质量off-invoice discounts 发票之外的折扣offsets 抵消交易Omega 欧米加on-air testing 广播测试OPEC (Organization of Petroleum Exporting Countries) 欧佩克（石油输出国组织）opening relationships 建立关系operating supplies 生产供应品operational excellence 运作管理水平opinion leaders 意见领导者opportunity cost 机会成本opportunity identification 机会识别opportunity/threat matrix 机会/威胁矩阵order cycle time 订货周期order processing 订单处理organizational level 组织层次organizationalrequirement planning 组织需求计划organization area audit 组织领域的审计organization buying center 组织采购中心organizational customer 组织顾客organizational direct selling 组织直销organizational markets 组织市场organizational purchasing 组织采购organizational structure 组织结构outdoor enthusiasts 户外运动爱好者out-of-home media 户外广告媒体overall cost leadership 全面成本领先overheads 日常开支overseas direct investment 海外直接投资ownership of new product 新产品所有权packaging 包装panel of experts 专家小组parentage 渊源parties involved 交换中的各方payment terms 支付条款pay-off control 支出控制penetration pricing 渗透定价Pepsi-Cola 百事可乐perceived customer value 顾客感知价值perceived quality 感知到的质量perceived value 感知到的价值percentage of sales promotion budgeting method 销售额百分比促销预算法perceptions of consumers 消费者感知/理解perceptual (product) positioning 感知（产品）定位perceptual map 感知图perceptual organization 感知组织perceptual vigilance 感性的警惕performance dimension 业绩标准performance evaluation 业绩评估performance measures 表现/业绩测度performance objective 绩效目标performance standards 绩效标准performance 功能perish ability 非持久性personal selling 人员推销personal sources 个人的信息来源personnel development 人力资源开发persuasive 说服性的pharmaceuticals industry 医药行业physical (product) positioning 物理（产品）定位physical descriptors 物理变量physical distribution 实物分销Pillsbury 皮尔斯博瑞pioneers 先入者Pizza Hut 必胜客place utility 地点效用planning and control system area audit 计划与控制系统领域的审计point of sale information 销售点信息point-of-purhcase (POP) promotion 采购点促销point-of-sales (POS) data 销售点数据pontificator 保守派popularity 通用性population trends 人口趋势portfolio models for resource allocation 资源配置的资产组合模式position intensity 地位集中程度positioning 定位possession utility 拥有效用post-purchase dissonance 购买后的不协调post-purchase evaluation 购买后评估post-purchase/after-sal e service 售后服务potential advantages 潜在优势potential customer 潜在顾客potential market 潜在市场potential target market 潜在目标市场power in distribution 分销权力power of buyers 购买者能力power of suppliers 供应商能力predatory pricing 掠夺性定价法pre-empting scarce resources 先占稀缺资源preferential treatment 特惠待遇premiums 额外奖励present competitors 现有的竞争者presenting sales message 提供销售信息pre-test market research 测试前市场研究price discrimination 价格歧视price elasticity of demand 需求的价格弹性price fixing 价格设定price leaders 价格领导者price lining 价格排列定价法price promotion 价格促销price quotation 报价price sensitivity 价格敏感度price structure 价格结构price 价格price/earnings ration 价格/收益比price-off promotions 降价促销price-setting process 定价过程pricing adjustments 定价调整pricing policies 价格策略pricing 定价primary demand 基本需求primary sources 第一类/主要数据print media 印刷媒体private/for-profit organization 私营/盈利性组织PRIZM (Potential Rating Index for Zip Markets) 按邮政区划为基础的潜力等级指数proactive new-product development strategy 进取型新产品开发战略probability sampling 概率抽样problem formulation 界定问题problem identification 确定问题process management 过程管理Procter & Gamble (P&G) 宝洁公司product line 产品线product availability 产品的可获得性product category 产品类别product class 产品类别product decisions 产品决策product design 产品设计product development 产品开发product dimension or attributes 产品维度/属性product evolution 产品演变product features 产品特征product intent share 产品倾向份额product leadership 产品领导能力product life cycle (PLC) 产品生命周期product life cycle curve 产品生命周期曲线product line 产品线product manager audit 产品经理审计product offering 供应品product organizaiton of salesforce 按产品组织销售队伍product policies 产品策略product positioning 产品定位product quality 产品质量product scope 产品范围product space 产品位置product specifications 产品规格product systems 产品体系product type 产品类型product usage 产品用途product 产品product(ion)-oriented organization 产品/生产导向型组织production 生产product-line pricing adjustments 产品线定价调整product-management organizational structure 产品管理组织结构product-market entry control 产品－市场进入控制product-related behavioral descriptors 与产品相关的行为变量product's market characteristics 产品的市场特征product-use testing 产品使用测试pro-environment 环保profit impact of market strategy (PIMS) 市场战略的利润影响profitability analysis 盈利性分析profitability 盈利性/盈利能力profitable survivor strategy 有利可图的生存者战略project-company resource compatibility 项目与公司资源的协调性projectedprofit-and-loss statement 预计损益表projective tests 投影测试promotion decisions 促销决策promotion mix 促销组合promotion policies 促销策略promotion 促销promotional allowance 促销折让promotional effort 促销努力promotional pricing 促销定价promptness 及时性propector strategy 探索型战略prospecting for customers 寻找顾客psycho-graphics 心理统计特征psychological cost 心理成本psychological pricing 心理定价法public organization 公共组织public relations 公共关系public utilities 公共设施publicity 公共宣传pull strategy for control of distribution channels 分销渠道控制的拉式战略pupil dilation 瞳孔扩张purchase predisposition 购买倾向purchasing agent 采购代理purchasing contract 采购合同purchasing manager/agent 采购经理／代理purchasing power parity (PPP) 购买力平价指数push money/spiffs 佣金push strategy for control of distribution channels 分销渠道控制的推式战略qualifying prospects 审查潜在顾客资格quality dimensions 质量维度quality 质量quantity discount 数量折扣question marks 问题类questioning 询问法quotas 定额R & D expenditure 研究开发战略race and ethnic origin 种族和民族rack jobbers 供应超级市场的批发商radio 无线电广播rank ordering 排序rate of adoption 采购率rate-of-return/target return pricing 回报率/目标回报定价法rational appeals 理性诉求rationale 基本原理raw materials 原材料reactive and proactive responses 反应及前摄策略reactive new-product development strategy reactor strategy 反应型战略real estate 房地产rebates 回扣recall tests 记忆测试receiver 接收者reciprocity 利益互惠recognition ofproblem/need 发现问题/需求recognition tests 认知测试recreation 娱乐业recruitment and selection 招聘与选拔recycling of packaging 包装回收（利用）Reebok 锐步reference group 参照群体referent power 参照权refocus 巩固refunds 退款refusal to deal 拒绝经营regression analysis 回归分析法regulation 管制related/concentric diversification 相关/同心多元化relational VMSs 相关式垂直营销系统relative attractiveness of declining markets 衰退市场的相对吸引力relative marketpotential 相对市场潜力relative market share 相对市场份额reliability 可靠性repeat purchase behavior 重复购买行为repetition 重复repositionings 重新定位产品requirements planning 需求计划re-seller 中间商resident buyers 常驻采购员resourceallocation/deployment资源配置response strategies 反应策略response to communication 传播响应responsive strategy 反应型新产品开发战略responsiveness 响应性retail coverage strategy 零售范围战略Retail Index 零售指数retail outlets 零售店retail sales 零售额retailer co-operatives 零售商合作社retailer 零售商retailing trends 零售趋势Return on Equity (ROE) 权益回报率Return on Investment (ROI) 投资回报率Return on Net Assets (RONA) 净资产回报率reverse engineering 反向工程reward systems 奖励系统rivalry determinants 竞争决定因素rivalry 竞争对手Robert Miles 罗伯特·迈尔斯Rockwell 洛克威尔Rolex 劳力士Rolls-Royce 劳斯莱斯roster 名册salary 薪金sales agents 销售代理商sales analysis by customer 顾客销售分析sales analysis by order size 订货规模的销售分析sales analysis by product 产品销售分析sales analysis by territory 区域销售分析sales analysis 销售分析sales forcasting 销售预测sales force estimates 销售人员估计sales force size 销售队伍规模sales force 销售队伍sales forecasting 销售预测sales management 销售管理sales organization 销售组织sales performance 销售表现/业绩sales personnel incentives 销售人员激励sales personnel 销售人员sales planning 销售计划sales potential 销售潜力sales promotion 销售促进/促销sales territory 销售地区sales trends 销售趋势sales 销售额sales/price reduction 销售/价格下降sample design 样本设计sample size 样本大小sampling 抽样sampling 提供样品scale efficiency 规模效率scaled measures 比例测度scoring models 评判模型screening of ideas 创意筛选sealed bidding 招标Sears 西尔斯secondary sources 第二类/次要数据second-but-betternew-product development strategy 后者居上型新产品开发战略security 证券业segmentation and targeting 细分与目标选择segmentationcriteria 细分标准segmentation descriptors 市场细分变量segmentation 市场细分Seiko 日本精工株式会社（全球著名的打印机生产商）selective demand 选择性。
HR系列-HR专业术语中英文对照
计算机/互联网/通讯Technology/Internet首席技术执行官CTO/VP Engineering技术总监/经理Technical Director/Manager信息技术经理IT Manager信息技术主管IT Supervisor信息技术专员IT Specialist项目经理/主管Project Manager/Supervisor项目执行/协调人员Project Specialist / Coordinator系统分析员System Analyst高级软件工程师Senior Software Engineer软件工程师Software Engineer系统工程师System Engineer高级硬件工程师Senior Hardware Engineer硬件工程师Hardware Engineer通信技术工程师Communications EngineerERP技术/应用顾问ERP Technical/Application Consultant 数据库工程师Database Engineer技术支持经理Technical Support Manager技术支持工程师Technical Support Engineer品质经理QA Manager信息安全工程师Information Security Engineer软件测试工程师Software QA Engineer硬件测试工程师Hardware QA Engineer测试员Test Engineer网站营运经理/主管Web Operations Manager/Supervisor 网络工程师Network Engineer系统管理员/网管System Manager/Webmaster网页设计/制作Web Designer/Production技术文员/助理Technical Clerk/Assistant销售Sales销售总监Sales Director销售经理Sales Manager区域销售经理Regional Sales Manager客户经理Sales Account Manager渠道/分销经理Channel/Distribution Manager渠道主管Channel Supervisor销售主管Sales Supervisor销售代表Sales Representative / Executive销售工程师Sales Engineer医药代表Pharmaceutical Sales Representative保险代理Insurance Agent销售助理Sales Assistant / Trainee商务经理Business Manager商务专员/助理Business Executive/Assistant销售行政经理Sales Admin. Manager销售行政主管Sales Admin. Supervisor售前/售后技术服务经理Technical Service Manager售前/售后技术服务主管Technical Service Supervisor售前/售后技术服务工程师Technical Service Engineer售后/客户服务（非技术）经理Customer Service Manager 售后/客户服务（非技术）主管Customer Service Supervisor 售后/客户服务（非技术）专员Customer Service Executive 经销商Distributor市场/公关/广告Marketing/PR/Advertising市场/广告总监Marketing/Advertising Director/VP市场/营销经理Marketing Manager市场/营销主管Marketing Supervisor市场/营销专员Marketing Executive/Communication市场助理Marketing Assistant / Trainee产品/品牌经理Product/Brand Manager产品/品牌主管Product/Brand Supervisor市场通路经理Trade Marketing Manager市场通路主管Trade Marketing Supervisor促销经理Promotions Manager促销主管Promotions Supervisor促销员Promotions Specialist市场分析/调研人员Market Analyst/ Research Analyst公关/会务经理Public Relations Manager公关/会务主管Public Relations Supervisor公关/会务专员Public Relations Executive媒介经理Media Manager媒介人员Media Specialist企业/业务发展经理Business Development Manager企业策划人员Corporate Planning广告策划/设计/文案Advertising Creative/Design/Copy writer财务/审计/统计/金融Finance/Accounting/Banking财务总监CFO/Finance Director/VP财务经理Finance Manager财务主管/总帐主管Finance Supervisor会计经理/会计主管Accounting Manager/Supervisor会计Accountant / Accounting Trainee出纳员Cashier财务/会计助理Finance/Accounting Assistant财务分析经理/主管Financial Analysis Manager/Supervisor 财务分析员Financial Analyst成本经理/成本主管Cost Accounting Manager/Supervisor成本管理员Cost Accounting Specialist审计经理/主管Audit Manager/Supervisor审计专员/助理Audit Executive/Assistant税务经理/税务主管Tax Manager/Supervisor税务专员Tax Executive证券经纪人Stock Broker投资顾问Investment Advisor注册分析师Certified Investment/Financial Analyst投资/基金项目经理Investment Manager融资经理/融资主管Treasury Manager/Supervisor融资专员Treasury Specialist行长/副行长President/Vice-President/Branch Manager风险控制Risk Management进出口/信用证结算Trading / LC Officer清算人员Settlement Officer外汇主管Foreign Exchange Supervisor高级客户经理/客户经理Senior Relationship Manager客户主管/专员Relationship?Supervisor/Executive信贷/信用调查/分析人员Loan/Credit Officer银行柜台出纳Bank Teller统计员Statistician生产/营运/工程Manufacturing/Operations/Engineering工厂经理/厂长Plant/Factory Manager总工程师/副总工程师Chief Engineer项目经理/主管Project Manager/Supervisor项目工程师Project Engineer营运经理Operations Manager营运主管Operations Supervisor生产经理/车间主任Production Manager/Workshop Supervisor生产计划协调员Production Planning Executive/Officer生产主管/督导/领班Production Supervisor/Team Leader技术/工艺设计经理/主管Technical/Industrial Design Mgr./Spvr.技术/工艺设计工程师Technical/Industrial Design Engineer实验室负责人/工程师Lab Manager/Engineer工程/设备经理Engineering/Facility Manager工程/设备主管Engineering/Facility Supervisor工程/设备工程师Engineering/Facility Engineer电气/电子工程师Electrical/Electronics Engineer机械工程师Mechanical Engineer机电工程师Electrical & Mechanical Engineer维修工程师Maintenance Engineer质量经理QA Manager质量主管QA Supervisor质量工程师QA Engineer质量检验员/测试员QA Inspector认证工程师Certification Engineer安全/健康/环境经理/主管Safety/Health/Environment Manager/Supervisor 安全/健康/环境工程师Safety/Health/Environment Engineer工程绘图员Project Drafting Specialist机械制图员Drafting Specialist化验员Laboratory Technician技工Technician / Engineer Trainee电工Electrician服装打样/制版Clothing/Apparel Sample Production行政/人事/后勤Admin./HR/Support Services行政/人事总监Admin/Human Resources Director人事经理Human Resources Manager人事主管Human Resources Supervisor人事专员Human Resources Specialist人事助理Human Resources Assistant招聘经理/主管Recruiting Manager/Supervisor薪资福利经理/主管Compensation & Benefits Mgr./Supervisor薪资福利专员/助理Compensation & Benefits Specialist/Assistant培训经理/主管Training Manager/Supervisor培训专员/助理Training Specialist/Assistant行政经理/主管/办公室主任Admin Manager/Supervisor/Office Manager 行政专员/助理Admin Staff/Assistant经理助理/秘书Executive Assistant/Secretary前台接待/总机Receptionist后勤Office Support资料管理员Information / Data Management Specialist电脑操作员/打字员Computer Operator/Typist高级管理Senior Management首席执行官/总经理CEO/GM/President副总经理Deputy GM/VP/Management Trainee总监Director合伙人Partner总裁/总经理助理CEO/GM/President物流/贸易/采购Logis./Trading/Merchand./Purch.物流经理Logistics Manager物流主管Logistics Supervisor物流专员/助理Logistics Specialist/Assistant物料经理Materials Manager物料主管Materials Supervisor采购经理Purchasing Manager采购主管Purchasing Supervisor采购员Purchasing Specialist/Staff外贸/贸易经理/主管Trading Manager/Supervisor外贸/贸易专员/助理Trading Specialist/Assistant业务跟单经理Merchandiser Manager高级业务跟单Senior Merchandiser业务跟单Merchandiser助理业务跟单Assistant Merchandiser仓库经理/主管Warehouse Manager仓库管理员Warehouse Specialist运输经理/主管Distribution Manager/Supervisor报关员Customs Specialist单证员Documentation Specialist船务人员Shipping Specialist快递员Courier理货员Warehouse Stock Management文字/艺术/设计Writer/Editor/Creative Artist/Designer 编辑/作家/撰稿人Editor/Writer记者Journalist / Reporter校对/录入Proofreader/Data Entry Staff排版设计Layout Designer艺术/设计总监Creative/Design Director影视策划/制作人员Entertainment Planning / Production 导演Director摄影师Photographer音效师Recording / Sounds Specialist演员/模特/主持人Actor/Actress/Model/MC平面设计/美术设计Graphic Artist/Designer纺织/服装设计Clothing / Apparel Designer工业/产品设计Industrial Designer工艺品/珠宝设计Artwork/Jewelry Designer科研人员Research Specialist Staff科研管理人员Research Management科研人员Research Specialist Staff律师/法务Legal律师Lawyer法务人员Legal Personnel律师助理Paralegal/Legal Assistant书记员Court Clerk教师Professor/Teacher教师ProfessorTeacher教学/教务管理人员Education/School Administrator助教Teaching Assistant讲师Lecturer家教Tutor医疗/护理Medicine / Nursing医生（中、西医）Medical Doctor医学管理人员Healthcare / Medical Management 医药技术人员Medical Technician药库主任/药剂师Pharmacist护士/护理人员Nurse / Nursing Personnel临床协调员Clinical Coodinator临床研究员Clinical Researcher麻醉师Anesthesiologist心理医生Psychologist/Psychiatrist医药学检验Clinical Laboratory咨询/顾问Consultant专业顾问Senior Consultant咨询总监Consulting Director / Partner咨询经理Consulting Manager咨询员Consultant公务员Official在校学生Student应届毕业生Graduating Student实习生Intern/Trainee培训生Trainee服务Service美容/健身顾问Exercise Coach/Fitness Trainer餐饮/娱乐经理Banquet Services Manager宾馆/酒店经理Reception Manager领班Supervisor服务员Service Staff营业员/收银员/理货员Shop Clerk/Salesperson厨师Chief/Cook导游Tour Guide司机Chauffeur/Driver保安Security寻呼员/话务员Paging Operator建筑/房地产Construction/Real Estate建筑工程师Architect结构/土建工程师Structural Engineer电气工程师Electrical Engineer给排水/暖通工程师Drainage/HVAC Engineer工程造价师/预结算Budgeting Specialist建筑工程管理Construction Management工程监理Engineering Project Supervisor室内外装潢设计Decorator城市规划与设计Urban Design/Planning建筑制图CAD Drafter施工员Construction Crew房地产开发/策划Real Estate Development/Planning 房地产评估Real Estate Appraisal房地产中介/交易Real Estate Agent/Broker物业管理Property Management翻译Translator英语翻译English Translation日语翻译Japanese Translator德语翻译German Translator法语翻译French Translator俄语翻译Russian Translator西班牙语翻译Spanish Translator朝鲜语翻译Korean Translator其他语种翻译Other Language Translator兼职Part Time人力资源管理Human Resource Management ,HRM) 人力资源经理human resource manager)高级管理人员executive)职业profession)道德标准ethics)操作工operative employees)专家specialist)人力资源认证协会the Human Resource Certification Institute,HRCI)外部环境external environment)内部环境internal environment)政策policy)企业文化corporate culture)目标mission)股东shareholders)非正式组织informal organization)跨国公司multinational corporation,MNC)管理多样性managing diversity)工作job)职位posting)工作分析job analysis)工作说明job description)工作规范job specification)工作分析计划表job analysis schedule,JAS)职位分析问卷调查法Management Position Description Questionnaire,MPDQ) 行政秘书executive secretary)地区服务经理助理assistant district service manager)人力资源计划Human Resource Planning,HRP)战略规划strategic planning)长期趋势long term trend)要求预测requirement forecast)供给预测availability forecast)管理人力储备management inventory)裁减downsizing)人力资源信息系统Human Resource Information System,HRIS)招聘recruitment)员工申请表employee requisition)招聘方法recruitment methods)内部提升Promotion From Within ,PFW)工作公告job posting)广告advertising)职业介绍所employment agency)特殊事件special events)实习internship)选择selection)选择率selection rate)简历resume)标准化standardization)有效性validity)客观性objectivity)规范norm)录用分数线cutoff score)准确度aiming)业务知识测试job knowledge tests)求职面试employment interview)非结构化面试unstructured interview)结构化面试structured interview)小组面试group interview)职业兴趣测试vocational interest tests)会议型面试board interview)人力资源开发Human Resource Development,HRD) 培训training)开发development)定位orientation)训练coaching)辅导mentoring)经营管理策略business games)案例研究case study)会议方法conference method)角色扮演role playing)工作轮换job rotating)在职培训on-the-job training ,OJT)媒介media)企业文化corporate culture)组织发展organization development,OD)调查反馈survey feedback)质量圈quality circles)目标管理management by objective,MBO)全面质量管理Total Quality Management,TQM) 团队建设team building)职业career)职业计划career planning)职业道路career path)职业发展career development)自我评价self-assessment)职业动机career anchors)绩效评价Performance Appraisal,PA)小组评价group appraisal)业绩评定表rating scales method)关键事件法critical incident method)排列法ranking method)平行比较法paired comparison)硬性分布法forced distribution method)晕圈错误halo error)宽松leniency)严格strictness)3600反馈360-degree feedback)叙述法essay method)集中趋势central tendency)报酬compensation)直接经济报酬direct financial compensation) 间接经济报酬indirect financial compensation) 非经济报酬no financial compensation)公平equity)外部公平external equity)内部公平internal equity)员工公平employee equity)小组公平team equity)工资水平领先者pay leaders)现行工资率going rate)工资水平居后者pay followers)劳动力市场labor market)工作评价job evaluation)排列法ranking method)分类法classification method)因素比较法factor comparison method)评分法point method)海氏指示图表个人能力分析法Hay Guide Chart-profile Method) 工作定价job pricing)工资等级pay grade)工资曲线wage curve)工资幅度pay range)员工股权计划employee stock ownership plan,ESOP)值班津贴shift differential)奖金incentive compensation)分红制profit sharing)安全safety)健康health)频率frequency rate)紧张stress)角色冲突role conflict)催眠法hypnosis)酗酒alcoholism)工会union)地方工会local union)行业工会craft union)产业工会industrial union)全国工会national union)谈判组bargaining union)劳资谈判collective bargaining)仲裁arbitration)罢工strike)内部员工关系internal employee relations)纪律discipline)纪律处分disciplinary action)申诉grievance)降职demotion)调动transfer)晋升promotion)1 Acceptability 可接受性2 Achievement tests 成就测试3 Action plan 行动计划4 Action steps 行动步骤5 Adventure learning 探险学习法6 Adverse impact 负面影响7 Agency shop 工会代理制8 Alternative dispute resolution (ADR) 建设性争议解决方法9 Analytic approach 分析法10 Appraisal politics 评价政治学11 Apprenticeship 学徒制12 Arbitrary 仲裁13 Assessment 评价14 Assessment center 评价中心15 Attitude awareness and change program 态度认知与改变计划16 Attitudinal structuring 态度构建17 Audiovisual instruction 视听教学18 Audit approach 审计法19 Balanced scorecard 综合评价卡20 Basic skills 基本技能21 Behavior-based program 行为改变计划22 Behavior modeling 行为模拟23 Benchmarks 基准24 Benchmarking 评判25 Benefits 收益26 Bonus 奖金27 Boycott 联合抵制28 Career 职业29 Career counseling 职业咨询30 Career curves (maturity curves) 职业曲线（成熟曲线）31 Career management system 职业管理系统32 Career support 职业支持33 Centralization 集权化34 Coach 教练35 Cognitive ability 认知能力36 Cognitive outcomes 认知性结果37 Collective bargaining process 劳资谈判过程38 Community of practice 演练小组39 Compa-ratio 比较比率40 Compensable factors 报酬要素41 Competency assessment 能力评估42 Competitive advantage 竞争优势43 Concentration strategy 集中战略44 Concurrent validation 同时效度45 Consumer price index, CPI 消费者价格指数46 Content validation 内容效度47 Continuous learning 持续学习48 Contributory plan 投入计划49 Coordination training 合作培训50 Core competencies 核心竞争力51 Criterion-related validity 效标关联效度52 Critical incident 关键事件53 Critical incident method 关键事件法54 Cross-cultural preparation 跨文化准备55 Cross-training 交叉培训56 Cultural environment 文化环境57 Cultural shock 文化冲击58 Customer appraisal 顾客评估59 Data flow diagram 数据流程图60 Database 数据库61 Decentralization 分散化62 Decision support systems 决策支持系统63 Defined-benefit plan 养老金福利计划64 Defined-contribution plan 资方养老金投入计划65 Delayering 扁平化66 Depression 沮丧67 Development planning system 开发规划系统68 Differential piece rate 差额计件工资69 Direct costs 直接成本70 Discipline 纪律71 Disparate impact 差别性影响72 Disparate treatment 差别性对待73 Diversity training 多元化培训74 Downsizing 精简75 Downward move 降级76 Efficiency wage theory 效率工资理论77 Electronic performance support system (EPSS) 电子绩效支持系统78 Employee empowerment 员工授权79 Employee leasing 员工租借80 Employee survey research 雇员调查与研究81 Employee wellness programs (EWPs) 雇员健康修炼计划82 Entrepreneur 企业家83 Equal employment opportunity (EEO) 公平就业机会84 Essay method 书面方式85 Ethics 道德86 Expatriate 外派雇员87 Expert systems 专家系统88 External analysis 外部分析89 External growth strategy 外边成长战略90 External labor market 外部劳动力市场91 Factor comparison system 因素比较法92 Feedback 反馈93 Flexible benefits plans (cafeteria plans) 灵活的福利计划（自助福利方案）94 Flextime 灵活的时间95 Forecasting （劳动力供求）预测96 Formal education programs 正规教育计划97 Frame of reference 参照系98 Functional job analysis, FJA 职能工作分析99 Gain sharing plans 收益分享计划100 Globalization 全球化101 Goals 目标102 Goals and timetables 目标和时间表103 Graphic rating-scale method 图式评估法104 Group-building methods 团队建设法105 Group mentoring program 群体指导计划106 Hay profile method 海氏剖析法107 High-leverage training 高层次培训108 High-performance work systems 高绩效工作系统109 Hourly work 计时工资制110 Human capital 人力资本111 Human resource information system (HRIS) 人力资源信息系统112 Human resource management 人力资源管理113 Human resources planning, HRP 人力资源计划114 Indirect costs 间接成本115 Individualism/collectivism 个人主义/集体主义116 Input 投入117 Instructional design process 指导性设计过程118 Internal analysis 内部分析119 Internal growth strategy 内部成长战略120 Internal labor force 内部劳动力121 Internet 互联网122 Internship programs 实习计划123 Interview 面试124 Intraorganizational bargaining 组织内谈判125 Job analysis 工作分析126 Job classification system 工作分类法127 Job description 工作描述128 Job design 工作设计129 Job enlargement 工作扩大化130 Job enrichment 工作丰富化131 Job evaluation 工作评价132 Job experiences 工作经验133 Job involvement 工作认同134 Job posting and bidding 工作张贴和申请135 Job progressions 工作提升136 Job ranking system 工作重要性排序法137 Job rotation 工作轮换138 Job satisfaction 工作满意度139 Job specification 工作规范140 Job structure 工作结构141 Key jobs 关键工作142 Labor market 劳动力市场143 Labor relations process 劳动关系进程144 Leaderless group discussion 无领导小组讨论法145 Learning organization 学习型组织146 Long-term-short-term orientation 长期-短期导向147 Maintenance of membership 会员资格维持148 Management by objectives, MBO 目标管理149 Management forecasts 管理预测150 Management prerogatives 管理特权151 Manager and / or supervisor appraisal 经理和/或上司评估152 Managing diversity 管理多元化153 Markov analysis 马克夫分析法154 Mediation 调解155 Mentor 导师156 Merit guideline 绩效指南157 Minimum wage 最低工资158 Motivation to learn 学习的动机159 Needs assessment （培训）需要评价160 Negligence 疏忽161 Nepotism 裙带关系162 Ombudsman 调查专员163 On-the-job training, OJT 在职培训164 Opportunity to perform 实践的机会165 Organizational analysis 组织分析166 Organizational capability 组织能力167 Orientation 导向培训168 Outplacement counseling 重新谋职咨询169 Output 产出170 Outsourcing 外包171 Panel interview 小组面试172 Pay-for-performance standard 按绩效的报酬标准173 Pay grade 工资等级174 Pay level 工资水平175 Pay-policy line 工资政策线176 Pay structure 工资结构177 Peer appraisal 同事评估178 Performance appraisal 绩效评价179 Performance feedback 绩效反馈180 Performance management 绩效管理181 Performance planning and evaluation (PPE) 绩效规划与评价系统182 Perquisites 津贴183 Person analysis 个人分析184 Person characteristics 个人特征185 Personnel selection 人员甄选186 Point system 积分法187 Position analysis questionnaire, PAQ 职位分析问卷调查188 Power distance 权力差距189 Predictive validation 预测效度190 Profit sharing 利润分享191 Promotion 晋升192 Protean career 多变的职业193 Psychological contract 心理契约194 Psychological support 心理支持195 Range spread 工资范围跨度196 Readability 易读性197 Readiness for training 培训准备198 Reasoning ability 推理能力199 Recruitment 招募200 Reengineering 流程再造201 Relational database 关联数据库202 Reliability 信度203 Repatriation 归国准备204 Replacement charts 替换表205 Request for proposal (REP) （培训）招标书206 Return on investment (ROI) 投资回报207 Role ambiguity 角色模糊208 Role analysis technique 角色分析技术209 Role play 角色扮演210 School-to-work 从学校到工作211 Selection 甄选212 Self-appraisal 自我评估213 Self-efficacy 自信心214 Situational interview 情景面试215 Skill-based pay 技能工资216 Skill inventories 技能量表217 Specificity 明确性218 Spot bonus 即时奖金219 Staffing tables 人员配置表220 Strategic choice 战略选择221 Strategic congruence 战略一致性222 Strategic human resource management (SHRM) 战略性人力资源管理223 Strategy formulation 战略形成224 Strategy implementation 战略执行225 Task analysis 任务分析226 Team leader training 团队领导培训227 360-degree feedback process 360度反馈过程228 Total quality management (TQM) 全面质量管理229 Training 培训230 Training administration 培训管理231 Training outcomes 培训结果232 Transaction processing 事务处理233 Trend analysis 趋势分析234 Utility 效用235 Utility analysis 效用分析236 Validity 效度237 Verbal comprehension 语言理解能力238 Vesting 既得利益239 Virtual reality 现实虚拟240 V oicing 发言241 Wage and salary survey 薪资调查242 Wage-rate compression 工资压缩243 Web-based training 网上培训244 Work permit/ work certificate 就业许可证245 World Wide Web 万维网246 Yield ratio 成功率1.人力资源管理：(Human Resource Management ，HRM)人力资源经理：( human resource manager)高级管理人员：(executive)职业：(profession)道德标准：(ethics)操作工：(operative employees)专家：(specialist)人力资源认证协会：(the Human Resource Certification Institute，HRCI) 2. 外部环境：(external environment)内部环境：(internal environment)政策：(policy)企业文化：(corporate culture)目标：(mission)股东：(shareholders)非正式组织：(informal organization)跨国公司：(multinational corporation，MNC)管理多样性：(managing diversity)3. 工作：(job)职位：(posting)工作分析：(job analysis)工作说明：(job description)工作规范：(job specification)工作分析计划表：(job analysis schedule，JAS)职位分析问卷调查法：(Management Position Description Questionnaire，MPDQ)行政秘书：(executive secretary)地区服务经理助理：(assistant district service manager)4. 人力资源计划：(Human Resource Planning，HRP)战略规划：(strategic planning)长期趋势：(long term trend)要求预测：(requirement forecast)供给预测：(availability forecast)管理人力储备：(management inventory)裁减：(downsizing)人力资源信息系统：(Human Resource Information System，HRIS)5. 招聘：(recruitment)员工申请表：(employee requisition)招聘方法：(recruitment methods)内部提升：(Promotion From Within ，PFW) 工作公告：(job posting)广告：(advertising)职业介绍所：(employment agency)特殊事件：(special events)实习：(internship)6. 选择：(selection)选择率：(selection rate)简历：(resume)标准化：(standardization)有效性：(validity)客观性：(objectivity)规范：(norm)录用分数线：(cutoff score)准确度：(aiming)业务知识测试：(job knowledge tests) 求职面试：(employment interview)非结构化面试：(unstructured interview)结构化面试：(structured interview)小组面试：(group interview)职业兴趣测试：(vocational interest tests)会议型面试：(board interview)7. 组织变化与人力资源开发人力资源开发：(Human Resource Development，HRD) 培训：(training)开发：(development)定位：(orientation)训练：(coaching)辅导：(mentoring)经营管理策略：(business games)案例研究：(case study)会议方法：(conference method)角色扮演：(role playing)工作轮换：(job rotating)在职培训：(on-the-job training ，OJT) 媒介：(media)8. 企业文化与组织发展企业文化：(corporate culture)组织发展：(organization development，OD)调查反馈：(survey feedback)质量圈：(quality circles)目标管理：(management by objective，MBO)全面质量管理：(Total Quality Management，TQM) 团队建设：(team building)9. 职业计划与发展职业：(career)职业计划：(career planning)职业道路：(career path)职业发展：(career development)自我评价：(self-assessment)职业动机：(career anchors)10. 绩效评价绩效评价：(Performance Appraisal，PA)小组评价：(group appraisal)业绩评定表：(rating scales method)关键事件法：(critical incident method) 排列法：(ranking method)平行比较法：(paired comparison)硬性分布法：(forced distribution method)晕圈错误：(halo error)宽松：(leniency)严格：(strictness)3600反馈：(360-degree feedback)叙述法：(essay method)集中趋势：(central tendency)11. 报酬与福利报酬：(compensation)直接经济报酬：(direct financial compensation) 间接经济报酬：(indirect financial compensation)非经济报酬：(no financial compensation) 公平：(equity)外部公平：(external equity)内部公平：(internal equity)员工公平：(employee equity)小组公平：(team equity)工资水平领先者：(pay leaders)现行工资率：(going rate)工资水平居后者：(pay followers)劳动力市场：(labor market)工作评价：(job evaluation)排列法：(ranking method)分类法：(classification method)因素比较法：(factor comparison method)评分法：(point method)海氏指示图表个人能力分析法：(Hay Guide Chart-profile Method) 工作定价：(job pricing)工资等级：(pay grade)工资曲线：(wage curve)工资幅度：(pay range)12. 福利和其它报酬问题福利(间接经济补偿)员工股权计划：(employee stock ownership plan，ESOP) 值班津贴：(shift differential)奖金：(incentive compensation)分红制：(profit sharing)13. 安全与健康的工作环境安全：(safety)健康：(health)频率：(frequency rate)紧张：(stress)角色冲突：(role conflict)催眠法：(hypnosis)酗酒：(alcoholism)14. 员工和劳动关系工会：(union)地方工会：(local union)行业工会：(craft union)产业工会：(industrial union)全国工会：(national union)谈判组：(bargaining union)劳资谈判：(collective bargaining)仲裁：(arbitration)罢工：(strike)内部员工关系：(internal employee relations) 纪律：(discipline)纪律处分：(disciplinary action)申诉：(grievance)降职：(demotion)调动：(transfer) 晋升：(promotion)。
市场研究术语中英文对照
市场研究行业词汇英语翻译《财富》杂志 Fortune案头调研 Desk Research奥美公司 Ogilvy & Mather白色商品 White Goods百乐门 Parliament百威啤酒 Budweiser包裹销售法 Banded Pack宝洁公司 Procter & Gamble宝丽来 Polaroid宝马 BMW边际成本 Marginal Cost边际收益 Marginal Benefit标准差，均差 Standard Deviation别克 Buick波立兹调查公司 "Alfred Politz Research, Inc"波旁王朝 Ancient Age Bourbon波特福洛分析 Portefolio Analysis产品差异 Product Differentiation产品生命周期 Product Life Cycle产品系列 Product Line产品组合 Product Mix阐述 Presentation超级市场 Supermarket成对比较法 Paired Comparisons成功的理想主义者 Successful Idealist承诺型消费者 Committed Buyer程度测试 Tachistoscope橙色商品 Orange Goods冲动购买 Impulse Buying重叠率 Duplication抽样 Sampling传销 Pyramid Selling传阅发行量 Pass-on Circulation词语联想法 Word Associaton刺激营销 Incentive Marketing促销 Promotion达彼思广告公司 Ted Bates & Copany大卫·奥格威 David Ogilvy戴比尔斯 De Beers丹尼尔·斯塔奇公司 Danile Starch & Staff 弹性 Elasticity到达率 Reach道奇 Dodge第三者法 Third-Person Technique第一提及 Top of Mind电话访问 Telephone Interview电通广告公司 Dentsu电子售点数据 EPOS Data定量研究 Quantitative Research定位 Positioning定性研究 Qualitative Research动机研究 Motivation Research读者 Readers读者人数 Readership独特销售主张 Unique Selling Proposition 杜邦公司 Du Pont多方面衡量 Multi-dimensional Scaling 多品牌战略 Multi-brand Strategy惰性销售 Inertia Selling恩格尔曲线 Engel Curves二手资料 Secondary Data发行量 Circulation发行量稽核组织 ABC仿造 Me Too访谈 Interview访问员 Interviewer非处方药 OTC菲力普·莫里斯公司 Philip Morris Company菲亚特 FIAT肥皂剧 Soap Opera分刊测试 Split-run Test分销 Distribution丰田 TOYATA缝隙分析 Gap Analysis浮动插播 Floating Spot辅助回想 Aided Recall付费发行量 Paid Circulation复核 Back Checking复核 Validation富豪汽车 VOLVO富可视 Infocus富士胶卷 FUJI FILM覆盖率 Coverage盖凡尼克皮肤反应测试仪 Galvanic Skin Response Meter 盖洛普暨罗宾逊调查公司 "Gallup & Robinson,Inc"概念测试 Concept Testing高度介入产品 High Invovement Procuct革新消费者 Innovators葛瑞广告 Grey Advertising公众调查公司 "Audience Research,Inc"贡献 Contrubution购买周期 Buying Cycle孤独守巢人 Empty Nesers鼓动销售 Hard Sell故事板/分镜头表 Storyboard故事完成法 Story Completion观察调研法 Obseravtion Study广告 Advertising广告/销售比率 Advertising/Sales Ratio广告比重 Advertising Weight广告标准 Advertising Standard广告调查基金会(美国) Advertising Research Foundation广告概要 Advertising Brief广告口号 Slogan广告目标即广告效果评测 Defining Advertising Goals for Measured Advertising Results国际商用机器公司 IBM过度杀伤 Overkill过滤审查 Screening哈佛商学院 Harvard Business School红色商品 Red Goods互补品 Complements花旗集团 Citigroup华尔街 Wall Street黄金时段 Prime Time辉瑞 Pfizer混合调查 Omnibus Research混和调研 Omnibus Research基本读者 Primary Reader稽核 Audit吉芬商品 Giffen Goods吉列 Gillette集团购买 Organizational Buying集中度 Affinity集中市场细分 Concentrated Segmentation计算机辅助的电话采访 Computer Assisted Telephone Interviewing 记忆测试 Recall Test记忆性 Memorability佳能 Canan家乐福 Carrefour家庭(户) House Hold家庭稽核 Home Audit家庭生活周期 Family Life Cycle甲壳虫 Bettle价格分析 Values Analysis价格敏感 Price Sensitive价格歧视 Price Discrimination价格战 Price War间接调研 Off-the-research建议价格 Recommended Price箭牌口香糖 Wrigley讲究派头的诉求 Snob Appeal交叉销售 Cross-selling交替需求 Alternate Demand焦点小组(讨论) Focus group (Discussion)/Interview-FGD/FGI 角色扮演 Role Playing阶式渗透 Cascading结构化访问 Structured Interview金佰利 Kimberly-Clark浸透策略 Penetration Strategy精工 SEIKO句子完成法 Sentence Completion决策群 Decision Making Unit决定性调研 Conclusive Research卡通测试 Cartoon Tests开放题 Open-ended Question开机率 Homes Using TV柯达 Kodak壳牌 Shell可变价格 Variable Pricing可口可乐 Coca-Cola可丽舒 Kleenex可信度 Believability克莱斯勒 Chrysler克劳德·霍普金斯 Claude Hopkins客观看法 Outside View肯德基炸鸡 Kentucky Fried Chicken口碑广告 Word-of-mouth Advertising快流量消费品 Fast-moving Consumer Goods 拉力 Pulling Power拦截访问 Intercept Interview乐观奔命者 Optimistic Striver离差 Deviation李奥·贝纳 Leo Burnett李佛兄弟公司 Lever Brothers力士 Lux连带外部效应 Network Externality联合调研/辛迪加 Syndicated Research 联合分析 Conjoint Analysis联合利华公司 Unilever联想 Association Techniques练习性预演 Dry Run两步收费 Two-part Tariff量表 Scale劣等商品 Inferior Goods零售周期 Wheel of Retailing零头定价法 Odd-even Pricing漏斗深入法 Funnel Approach露华浓 Revlon乱数表 Random-number Table罗塞·瑞夫斯 Rosser Reevse罗夏测试 Rorschach Test骆驼 Camal马丁·迈耶 Martin Mayer麦当劳McDonald’s麦肯爱里克森广告公司 Mccann-Erickson麦氏威尔咖啡 Maxwell House Coffee卖方市场Seller’s Market满意购买者 Satisfied Buyer盲测 Blind Test毛评点 Gross Ratting points媒体分析 Media Analysis每千人(户)成本 Cost Per Thousand Figure每千人成本 Cost Per Mille美孚 Mobil美国报纸发行人协会American Newspaper Publisher’s Association 美国电报电话公司 AT&T美国广播公司 ABC美国广告代理商协会4A’sThe American Association of Advertising Agencies美国民意研究中心 American Institute of Public Opinion美国营销协会 American Marketing Association美国运通 American Express描述性调研 Descriptive Research民意测验 Opinion Poll明尼苏达矿务及制造业公司 3M模似 Simulation姆姆巧克力 M&M耐克 Nike尼尔逊公司 A. C. Nielsen尼尔逊全国电视指数 Nielsen National Television Index 尼尔逊受众测定器 Nielsen audiometer尼尔逊指数 Nielsen Index欧宝 OPEL欧洲民意测验和市场调研协会 ESOMAR帕累托原理 Pareto Principle派生需求 Derived Demand攀比效应 Bandwagon Effect判断性抽样 Judgement Sampling旁氏Pond’s陪伴购物 Accompanied Shopping配额 Quota配额抽样 Quota Sampling频率分布 Frequency Distribution品牌 Brang品牌测试 Brang Test品牌估价 Brang Valuation品牌管理 Brang Management品牌偏好 Brang Preference品牌认知 Brang Awareness品牌形象 Brang Image品牌性格 Brang Personalities品牌忠诚度 Brang Loyalty品牌转换成本 Switching Cost品质认知度 Perceived Quality七喜 7UP期望值 Expectations期望值 Expected Value其他指导人 Other-directed Person 企业标志 Corporate Logo企业识别 Corporate Identity前导性研究 Pilot Study潜意识广告 Subliminal Advertising 强生公司 Johnson & Johnson乔治·格里宾 George Gribbin情感购买者 Like Friend情感象征 Emotional Symbol渠道冲突 Channel Conflict全国性涵盖度 Blanket人口统计学特征 Demographics人员推销 Personal Selling认识差距 Cognitive Dissonance认知 Awareness认知图表 Perceptual Mapping 日后记忆 Day-after-recall入户访问 Door-to-door Interview 软性促销 Soft Sell萨奇公司 Saatchi & Saatchi三维营销 3-D商店稽核 Store Audit社会等级 Social Grading社会接受度 Social Acceptability 社会营销 Social Marketing深度访谈 Depth Interview生存者 Survivor生活方式 Lifestyle声音比例 SOV声音份额 Share of Voice施乐 Xerox时代华纳 Time Warner时机感 Sense of Timing时间档次 Time Slot时序分析 Time-Series analysis 识阈效应 Threshold Effect使用与态度 Usage and Attitude市场策略的利润效果 Profit Impact of Market Strategy 市场调研 Market Research市场调研/营销调研 Marketing Research市场细分 Market Segmentation市场占有率 Market Share视听众暴露度 Impession收获战略 Harvesting Strategy收入效应 Income Effect收视(听)率 Ratings收视率 Television Rating售点 POP售点 POS斯塔奇数字 Starch Figure斯坦利·里索 Stanley Resor斯沃琪 Swatch四点分析 SWOT Analysis随机抽样 Random Sampling索尼 SONY态度 Attitude探索性调研 Exploratory汤橱浓汤Campbell’s Soup特许经营 Franchise替代品 Substitutes替代效应 Substitution Effect天美时 Timex听众调查 Audience Research通用汽车 General Motor同类相食 Cannibalisation投射研究 Projective Research图片响应法 Picture Response Techniques 推拉战略 Push and Pull Strategies推力 Push Power完成法 Completion Techniques完全竞争市场 Perfectly Competitive Market 万宝路 Marlboro万事达卡 Master Card威廉·伯恩巴克 William Bernbach威士卡 VISA维持者 Sustainer伟哥 Viagra胃溃疡峡谷 Ulcer Gulch稳定插播 Anchored Spot问卷 Questionnaire沃尔玛 Wal-Mart Stores无品牌忠诚度 No Brand Loyalty无提示认知 Unaided Awareness无准备调查访问 Cold Calling西门子 SIEMENS习惯购买者 Habitual Buyer习惯性购买 Habit Buying喜力 Heineken系统销售 System Selling细流战 Drip Campaign显著特征 Salient Attribute现场调研 Field Research现场督导 Conductor现场督导 Field Supervisor现场工作 Field Work现场人员 Field Force线上活动 Above-the-line线下活动 Below-the-line相关群体 Reference Group象牙牌香皂 Ivory消费者购物固定样本 Consumer Purchase Panel 消费者内在需求 Consumer Insight消费者偏好 Consumer Preferences消费者剩余 Consumer Surplus消费者形象描述 Consumer Profile销售定额 Sales Quota销售反馈功能 Sales Response Function 销售领域 Sales Territory销售预测 Sales Forecast销售专集 Sales Literature销售组合 Sales Mix小组讨论 Group Discussion心理图案学 Psychographics心理戏剧 Motivational Theater心智索引 Mindex心智占有率 Share of Mind新奇士 Sunkist新人训练 Orientation Training形象 Image虚荣效应 Snob Effect选择性分销 Selective Distribution雪佛兰 Chevrolet雅皮 YUPPY眼睛轨迹研究 Eye Tracking Research扬雅广告公司 Young & Rubicam 样品 Sample一次性购物 One-stop Shopping一手资料 Primary Data伊莱克斯 Electrolux宜家 IKEA移情作用 Empathy意见领导 Opinion Leader因果性调研 Causal Research营销会计稽核 Marketing Audit营销近视 Marketing Myopia营销组合10P’s营销组合4C’s’营销组合4P’s营销组合 Marketing Mix营业额/到达率增长指数 Turnover 影响力等级 Hierarchy of Effects佣金制 Commission System由报纸决定(刊登位置) Run-of-paper 邮购 Mail Order有提示认知 Aided Awareness有效贮藏期限 Shelf Life诱导转向法 Bait and Switch语义差异法 Semantic Differential预检验 Pre-testing原创性 Originality原子状测试 Atomistic Test岳母研究 Mother-in-law Research载波技术 ZAP赞助 Sponsorship詹姆士·韦伯扬 James Webb Young展览会 Exhibition争夺经营 Scrambled Merchandising正常商品 Normal Goods直递 Direct Mail直销 Direct Marketing智威汤逊 J. Walter Thompson重度消费者 Heavy User主持人 Moderator主题类化法 Thematic Apperception属性特征 Attributes住地居民细分法 A Classification of Residential Neighborhoods 专家调研 Specialist Research资料手册 Fact Book自付优惠 Self-liquidating Offer 棕色商品 Brown Goods最终用户 End-user。
市场营销专业词汇中英文对照表2
第2部分：maintenance strategy 保持战略management overhead 管理费mandatory adaptation 强制性适应manufacturer brand 制造商/全国性品牌manufacturers' agents/representatives 生产商的代理商/销售代表manufacturers' export agents (MEA) 制造商出口代理manufacturers' sales offices/branches 生产商的销售办事处/分支机构market aggregation strategy 整体市场战略market attractiveness factors 市场吸引力因素market attractiveness 市场吸引力market attractiveness/business position matrix 市场吸引力/业务地位矩阵market circumstances 市场环境market demorgraphics 市场人口分布/统计特征market dimension 市场量度market entry strategies 市场进入战略market exclusion 市场排斥market expansion strategy 市场扩张战略market factors 市场因素market growth rate 市场增长率market hirarchy 市场等级market inclusion 市场纳入market measurement 市场测量market opportunity analysis 市场机会分析market position factors 市场地位因素market positioning analysis 市场定位分析market potential measurements 市场潜力测度market segment 细分市场market segmentation 市场细分market targeting 目标市场选择marketability 市场开拓能力market-entry strategies 市场进入战略marketing action plan 营销行动计划marketing audit 营销审计marketing channel 营销渠道marketing codes of conduct 营销行为规范marketing communication 营销沟通/传播marketing concept 营销观念marketing control 营销控制marketing decision support systems (MDSS) 营销决策支持系统marketing environment audit 营销环境审计marketing flows and functions 营销过程和职能marketing function area audit 营销功能领域的审计marketing implications of 对营销的影响marketing information system 营销信息系统marketing institutions 营销机构marketing management 营销管理marketing message 营销信息marketing mix 营销组合marketing policy 营销策略marketing productivity area audit 营销生产力领域的审计marketing program components 营销计划内容marketing program 营销计划/方案marketing relationship 营销关系marketing research 营销研究marketing strategy 营销战略market-management organizational structure 市场管理组织结构mark-up price 产品/溢价价格Marlboro 万宝路Marriott Hotel 万豪酒店mass-market penetration strategy 大规模市场渗透战略mass-market strategy 大市场战略matrix organizational structure 矩阵组织结构Matsushita 日本松下电子mature conformists 成熟的随大流者mature markets 成熟市场mature stage of product life cycle 产品生命周期的成熟阶段McDonald's 麦当劳McDonnell Douglas 麦道公司MCI电讯公司（前世界通信公司）MDSS (Marketing-Decision Support System) 市场决策支持系统measurability 可测度性measure or index 测量指标measurement criteria 计量标准media audiences 媒体受众medical and health services 医疗卫生服务Medico Containment Servicesmemory of consumers 消费者记忆Mercedes-Benz 梅赛德斯-奔驰Mercer Management Consulting 美国美智管理顾问公司merchandising 推销merchant middlemen 国内贸易中间商merchant wholesalers 商业批发商message structure 信息结构Michael Porter 迈克尔-波特micro risks 微观风险microsegmentatioin 微观细分Miller Tyding ACT, USA 米勒·泰丁法案minging 矿业Minnesota Mining and Manufacturing Company (3M) 明尼苏达矿业和制造公司Minolta 美能达miscellaneous sources 多方面来源mission 宗旨missionary selling 推销式销售Mitsubishi Heavy Industries 三菱重工modified rebuy 调整再购monosegment positioning 单一细分市场定位Monsanto 孟山都农业生物技术公司moral appeals 伦理/道德诉求morals 道德Motorola 摩托罗拉multichannel distribution 多渠道分销multidimensional scaling 多维等级法multilevel selling 多级销售multinational coporations (MNCs) 跨国公司multiple test markets 多测试市场multiple-brand strategy 多品牌战略multiple-factor index 多因素指数法multisegment positioning 多重细分市场定位national account management 全国性客户管理national market 国内市场National Semiconductor 美国国家半导体公司net sales 净销售额network computer (NC) 网络计算机new business selling 新业务销售new buy 购入新产品new entrants 新进入者New Prod screening model 新普罗德筛选模型new-product ideas 新产品创意Newsweek 《新闻周刊》new-task buying 全新采购new-to-the-world products 世界性新产品niche penetration strategy 壁龛/机会市场渗透战略niche-market strategy 壁龛市场战略no-brand brand name 无品牌的品牌名称no-frills product 无虚饰产品noise in communication system 传播系统中的噪音non-financial rewards 非物质性奖励措施non-probability sampling 非概率抽样non-store retailing 无店铺零售业number of stockouts 迟滞数目object-and-task method of promotion budgeting 目标-任务促销预算法objectives and strategy area audit 目标与战略领域的审计objectives 具体目标observation 观察法occupancy costs 房屋占用成本occupation/position 职业/职位odd pricing 奇/余数定价法oeverall quality 总体质量off-invoice discounts 发票之外的折扣offsets 抵消交易on-air testing 广播测试OPEC (Organization of Petroleum Exporting Countries) 欧佩克（石油输出国组织）opening relationships 建立关系operating supplies 生产供应品operational excellence 运作管理水平opinion leaders 意见领导者opportunity cost 机会成本opportunity identification 机会识别opportunity/threat matrix 机会/威胁矩阵order cycle time 订货周期order processing 订单处理organisational level 组织层次organizaitonal requirement planning 组织需求计划organization area audit 组织领域的审计organization buying center 组织采购中心organizational customer 组织顾客organizational direct selling 组织直销organizational markets 组织市场organizational purchasing 组织采购organzational structure 组织结构outdoor enthusiasts 户外运动爱好者out-of-home media 户外广告媒体overall cost leadership 全面成本领先overheads 日常开支ownership of new product 新产品所有权panel of experts 专家小组parentage 渊源parties involved 交换中的各方payment terms 支付条款pay-off control 支出控制penetration pricing 渗透定价perceived customer value 顾客感知价值perceived quality 感知到的质量perceived value 感知到的价值percentage of sales promotion budgeting method 销售额百分比促销预算法perceptions of consumers 消费者感知/理解perceptual (product) pisitioning 感知（产品）定位perceptual map 感知图perceptual organization 感知组织perceptual vigilance 感性的警惕performance dimension 业绩标准performance evaluation 业绩评估performance measures 表现/业绩测度performance objective 绩效目标performance standards 绩效标准performance 功能perishability 非持久性personal selling 人员推销personal sources 个人的信息来源personnel development 人力资源开发pharmaceuticals industry 医药行业physical (product) positioning 物理（产品）定位physical descriptors 物理变量physical distribution 实物分销Pillsbury 皮尔斯博瑞place utility 地点效用planning and control system area audit 计划与控制系统领域的审计point of sale information 销售点信息point-of-purhcase (POP) promotion 采购点促销point-of-sales (POS) data 销售点数据pontificator 保守派popularity 通用性population trends 人口趋势portfolio models for resource allocation 资源配置的资产组合模式position intensity 地位集中程度possession utility 拥有效用post-purchase dissonance 购买后的不协调post-purchase evaluation 购买后评估power in distribution 分销权力power of buyers 购买者能力power of suppliers 供应商能力predatory pricing 掠夺性定价法pre-empting scarce resources 先占稀缺资源preferential treatment 特惠待遇premiums 额外奖励present competitors 现有的竞争者presenting sales message 提供销售信息pre-test market research 测试前市场研究price discrimination 价格歧视price elasticity of demand 需求的价格弹性price fixing 价格设定price leaders 价格领导者price lining 价格排列定价法price/earnings ration 价格/收益比price-off promotions 降价促销price-setting process 定价过程pricing adjustments 定价调整primary demand 基本需求primary sources 第一类/主要数据print media 印刷媒体private/for-profit organization 私营/盈利性组织PRIZM (Potential Rating Index for Zip Markets) 按邮政区划为基础的潜力等级指数proactive new-product development strategy 进取型新产品开发战略probability sampling 概率抽样problem formulation 界定问题problem identificatioin 确定问题process management 过程管理Procter & Gamble (P&G) 宝洁公司product availability 产品的可获得性product category 产品类别product class 产品类别product decisions 产品决策product design 产品设计product dimension or attributes 产品维度/属性product evolution 产品演变product features 产品特征product intent share 产品倾向份额product leadership 产品领导能力product life cycle (PLC) 产品生命周期product life cycle curve 产品生命周期曲线product manager audit 产品经理审计product offering 供应品product organizaiton of salesforce 按产品组织销售队伍product policies 产品策略product scope 产品范围product space 产品位置product systems 产品体系product type 产品类型product usage 产品用途product(ion)-oriented organization 产品/生产导向型组织product-line pricing adjustments 产品线定价调整product-management organizational structure 产品管理组织结构product-market entry control 产品－市场进入控制product-related behavioral descriptors 与产品相关的行为变量product's market characteristics 产品的市场特征product-use testing 产品使用测试pro-environment 环保profit impact of market strategy (PIMS) 市场战略的利润影响profitability analysis 盈利性分析profitability 盈利性/盈利能力profitable survivor strategy 有利可图的生存者战略project-company resource compatibility 项目与公司资源的协调性projected profit-and-loss statement 预计损益表projective tests 投影测试promotion decisions 促销决策promotion mix 促销组合promotion policies 促销策略promotional allowance 促销折让promotional effort 促销努力promotional pricing 促销定价promptness 及时性propector strategy 探索型战略prospecting for customers 寻找顾客psychographics 心理统计特征psychological cost 心理成本psychological pricing 心理定价法public utilities 公共设施publicity 公共宣传pull strategy for control of distribution channels 分销渠道控制的拉式战略pupil dilation 瞳孔扩张purchase predisposition 购买倾向purchasing agent 采购代理purchasing power perity (PPP) 购买力平价指数push money/spiffs 佣金push stragtegy for control of distribution channels 分销渠道控制的推式战略qualifying prospects 审查潜在顾客资格quality dimensions 质量维度quantity discount 数量折扣question marks 问题类questioning 询问法quotas 定额R & D expenditure 研究开发战略race and ethnic origin 种族和民族rack jobbers 供应超级市场的批发商rank ordering 排序rate of adoption 采购率rate-of-return/target return pricing 回报率/目标回报定价法rational appeals 理性诉求rationale 基本原理reactive and proactive responses 反应及前摄策略reactive new-product development strategy reactor strategy 反应型战略rebates 回扣recall tests 记忆测试receiver 接收者reciprocity 利益互惠recognition of problem/need 发现问题/需求recognition tests 认知测试recreation 娱乐业recruitment and selection 招聘与选拔recycling of packaging 包装回收（利用）reference group 参照群体referent power 参照权refocus 巩固refunds 退款refusal to deal 拒绝经营regression analysis 回归分析法regulation 管制related/concentric diversification 相关/同心多元化relational VMSs 相关式垂直营销系统relative attractiveness of declining markets 衰退市场的相对吸引力relative market potential 相对市场潜力relative market share 相对市场份额reliability 可靠性repeat purchase behavior 重复购买行为repetition 重复repositionings 重新定位产品requirements planning 需求计划reseller 中间商resident buyers 常驻采购员resource allocation/deployment 资源配置response strategies 反应策略response to communication 传播响应responsive strategy 反应型新产品开发战略responsiveness 响应性retail coverage strategy 零售范围战略Retail Index 零售指数retail sales 零售额retailer co-operatives 零售商合作社retailer 零售商retailing trends 零售趋势Return on Equity (ROE) 权益回报率Return on Investment (ROI) 投资回报率Return on Net Assets (RONA) 净资产回报率reverse engineering 反向工程reward systems 奖励系统rivalry determinants 竞争决定因素rivalry 竞争对手roster 名册sales agents 销售代理商sales analysis by customer 顾客销售分析sales analysis by order size 订货规模的销售分析sales analysis by product 产品销售分析sales analysis by territory 区域销售分析sales forcasting 销售预测sales force estimates 销售人员估计sales force size 销售队伍规模sales force 销售队伍sales forecasting 销售预测sales management 销售管理sales organization 销售组织sales personnel incentives 销售人员激励sales personnel 销售人员sales potential 销售潜力sales territory 销售地区sales trends 销售趋势sales/price reduction 销售/价格下降sample design 样本设计sample size 样本大小sampling 抽样sampling 提供样品scale efficiency 规模效率scaled measures 比例测度scoring models 评判模型screening of ideas 创意筛选sealed bidding 招标secondary sources 第二类/次要数据second-but-better new-product development strategy 后者居上型新产品开发战略security 证券业segmentation and targeting 细分与目标选择segmentation criteria 细分标准segmentation descriptors 市场细分变量selective demand 选择性需求selective distribution 选择分销selective exposure 选择性接触selective perception 选择性感知/理解selective retention 选择性保留self-employed person 独立经营的个人self-managing teams 自我管理团队self-oriented 自我导向型selling groups 销售团队selling proposition 销售计划/提议selling 推销/销售service guarantees 服务保证serviceability 服务能力serviceability 适用性services channels 服务渠道servicing products 服务产品servicing the account 客户服务setting quotas 确定定额shake-out stage 动荡阶段shared programs/facilities 分享计划/设备share-growth strategies for followers 追随者的市场份额增长战略shareholder value 股东价值share-maintenance 份额保持Sherman Act, USA 美国谢尔曼法案signal vehicle/carrier 信号载体simulated test marketing 模拟市场测试single-factor index 单因素指数法single-line mass-merchandiser stores 单一类型产品专营连锁店skimming and early withdrawal 撇脂与尽早撤离战略skimming pricing 撇脂定价法sleepwalker/contented underachievers 梦游者/很容易满足的人slotting allowance 安置津贴social acceptability 社会可接受性social class 社会阶层social objectives 社会目标sociocultural environment 社会文化环境soft goods 非耐用品soft technology 软技术sole ownership entry strategy 独享所有权的进入战略source credibility 信息来源的可信度source 广告信息来源sources of new-product ideas 新产品创意来源speciality goods 特殊品speciality retailers 专营零售商speciality stores 专营商店specialization 专门化Standard Industrial Classification (SIC) 标准工业分类代码standardization strategy 标准化战略standby positioning 备用定位staple goods 日常用品statement of job qualifications 工作要求说明stock levels 库存水平stockless purchase arrangement 无存货采购计划store brands 零售商品牌straight commission compensation plan 纯佣金制薪酬方案straight rebuy 直接再购straight salary compensation plan 纯薪金制薪酬方案strategic control 战略控制strategic fit 战略协调性strategic group 战略组strategic inertia 战略惯性strategic intent/objective 战略目标strategic marketing program 战略营销计划strategic pricing objectives 战略定价目标strategic withdrawal 战略撤退strategy constraints 战略影响因素strategy formulation and implementation 战略制定和实施strategy implementation 战略实施strategy reassessment 战略重估subculture 亚文化subfactor 次级因素substitute goods 替代品substitution threat 替代产品的威胁Sumitomo 住友商事Sun Microsystems 太阳微系统supplementary media 辅助性广告媒体suppliers' bargaining power 供应商的讨价还价能力surrogate products 替代产品survival pricing 生存定价法sustainable competitive advantage 可持续的竞争优势sweepstakes 彩票抽奖switching cost 转换成本synergy 协同作用tabulation 制表tangibility 有形性target audience 目标受众target level of product quality 产品质量标准target or hurdle level 目标或难度水平target return price 目标回报价格targeting strategy 目标市场选择战略targeting 目标市场选择team selling 团队销售technical selling 技术销售television audience measurement 电视观众测量television home shopping 电视家庭购物territorial restrictions 地区限制territories 区域territory design and deployment 区域设计及部署territory inventory 地区存货test marketing 市场测试testing new product 测试新产品the American Association for Public Opinion Research 美国公共意见研究协会the Council of American Survey Research Organization 美国调查研究组织委员会the Fishbein Model 菲什宾模型the Marketing Research Association 营销研究协会theatre tests 现场测试threat of new entrants 新进入者的威胁three order-hierarchy models 三阶段层级结构模型time frame 时间框架/要求time pricing 时间定价time utility 时间效用Timex 天美时title 所有权total cost 总成本total quality managemnt (TQM) 全面质量管理Toys 'R' Us 美国著名玩具零售商tracking and monitoring 跟踪与监控trade promotion 贸易促销trade selling 贸易销售trade/functional discounts 贸易/职能折扣trade-in allowance 以旧换新折让transactiional efficiency 交易效率transaction cost analysis (TCA) 交易成本分析turnkey construction contract 监督建筑契约turnover 人员流动two-sided presentations 双向信息陈述tying contracts 附带条件的合同types of adverstising 广告种类types of brand 品牌种类types of costs 成本种类ultimate customers/end users 最终顾客/用户underlying dimension 基本组成要素uniform delivered pricing 统一运费定价法Union Pacific Railroad 联合太平洋铁路unit sales 单位产品销售额unitary price elasticity 单位需求价格弹性Universal Product Code (UPC) 统一商品编码universe （样本）总体unrelated/conglomerate diversification 复合多元化unsought goods 非渴求产品usage 用途use tests 使用测试utility/price relationship 效用/价格关系VALS2 价值与生活方式体系2value-based planning 价值基础计划variability 变化性variable costs 可变成本variable incentive 可变激励措施VCR (video cassette recorder) 录像机vending sales 自动售货业vending-machine operators 自动售货机经营商vendor analysis 供应商分析vertical integration 垂直/纵向一体化vertical marketing systems (VMS) 垂直营销系统want 欲求warranty 质量保证wholesale clubs 批发俱乐部wholesaler-sponsored voluntary chains 批发商发起的自愿连锁wholesaling trends 批发趋势win-back program 赢回（顾客）方案working capital investment 周转资金投入workload approach 计算工作量方法zero defect 零缺陷zone pricing 分区定价法。
经济学专业术语(中英文对照)
经济学专业术语（中英文对照）目录1. 经济学原理 (2)2. 像经济学家一样思考 (2)3. 相互依存性与贸易的好处 (3)4. 供给与需求的市场力量 (3)5. 弹性及其应用 (4)6. 供给需求与政策 (4)7. 消费者、生产者与市场效率 (4)8. 赋税的应用 (4)9. 国际贸易 (5)10. 外部性 (5)11. 公共物品和公共资源 (5)12. 税制设计 (5)13. 生产成本 (6)14. 竞争市场上的企业 (7)15. 垄断 (7)16. 垄断竞争 (7)17. 寡头 (7)18. 生产要素市场 (8)19. 收入与歧视 (8)20. 收入不平等与贫困 (8)21. 消费者选择理论 (9)22. 微观经济学前沿 (9)23. 一国收入的衡量 (10)24. 生活费用的衡量 (10)25. 生产与增长 (10)26. 储蓄、投资和金融体系 (11)27. 金融学的基本工具 (11)28. 失业 (12)29. 货币制度 (12)30. 货币增长与通货膨胀 (13)31. 开放经济的宏观经济学 (14)32. 开放经济的宏观经济理论 (14)33. 总需求与总供给 (14)34. 货币政策和财政政策对总需求影响 (15)35. 通胀与失业之间的短期权衡取舍 (15)1.经济学原理经济:(economy)稀缺性:(scarcity)经济学:(economics)效率:(efficiency)平等:(equality)机会成本:(opporyunity cost)理性人:(rational people)边际变动:(marginal change)边际收益:(marginal benefit)边际成本:(marginal cost)激励:(incentive)市场经济:(market economy)产权:(property rights)市场失灵:(market failure)外部性:(externality)市场势力:(market power)生产率:(productivity)通货膨胀:(inflation)经济周期:(business cycle)2.像经济学家一样思考循环流量图:(circular-flow diagram)生产可能性边界:(production possibilities)微观经济学:(microeconomics)宏观经济学:(macroeconomics)实证表述:(positive statements)规范表述:(normative statements)有序数对:(ordered pair)3.相互依存性与贸易的好处绝对优势:(absolute advantage)机会成本:(apportunity cost)比较优势:(comparative advantage)进口品:(imports)出口品:(exports)4.供给与需求的市场力量市场:(market)竞争市场:(competitive market)需求量:(quantity demand)需求定理:(law of demand)需求表:(demand schedule)需求曲线:(demand curve)正常物品:(normal good)低档物品:(inferior good)替代品:(substitutes)互补品:(complements)供给量:(quantity supplied)供给定理:(law of supply)供给表:(supply schedule)供给曲线:(supply curve)均衡:(equilibrium)均衡价格:(equilibrium price)均衡数量:(equilibrium quantity)过剩:(surplus)短缺:(shortage)供求定理:(law of supply and demand)5.弹性及其应用弹性:(elasticity)需求价格弹性:(price elasticity of demand)总收益:(total revenue)需求收入弹性:(income elasticity)需求的交叉价格弹性:(cross-price elasticity)供给价格弹性:(price elasticity of supply)6.供给需求与政策价格上限:(price ceiling)价格下限:(price floor)税收归宿:(tax incidence)7.消费者、生产者与市场效率福利经济学:(welfare economics)支付意愿:(willingness to pay)消费者剩余:(consumer surplus)成本:(cost)生产者剩余:(producer surplus)效率:(efficiency)平等:(equality)8.赋税的应用无谓损失:(deadweight loss)9.国际贸易世界价格:(world price)关税:(tariff)10.外部性外部性:(externality)外部性内在化:(internalizing the externality)矫正税:(corrective taxes)科斯定理:(coase theorem)交易成本:(transaction cost)11.公共物品和公共资源排他性:(excludability)消费中的竞争性:(rivalry in consumption)私人物品:(private goods)公共物品:(public goods)公共资源:(common resources)俱乐部物品:(club goods)搭便车者:(free rider)成本-收益分析:(cost-benefit analysis)公地悲剧:(tragedy of commons)12.税制设计纳税义务:(tax lianility)预算赤字:(budget defict)预算盈余:(budget surplus)平均税率:(average tax rate)边际税率:(marginal tax rate)定额税:(lump-sum tax)受益原则:(benefits principle)支付能力原则:(ability-to-pay principle)纵向平等:(vertical equity)横向平等:(horizontal equity)比例税:(proportional tax)累退税:(regressive tax)累进税:(progressive tax)13.生产成本总收益:(total revenue)总成本:(total cost)利润:(profit)显性成本:(explicit costs)隐性成本:(implicit costs)经济利润:(economic profit)会计利润:(counting profit)生产函数:(production function)边际产量:(marginal product)边际产量递减:(diminishing marginal product)固定成本:(fixed costs)可变成本:(variable costs)平均总成本:(average total cost)平均固定成本:(average fixed costs)平均可变成本:(average variable costs)边际成本:(marginal cost)有效规模:(efficient scale)规模经济:(economies of scale)规模不经济:(diseconomies of scale)规模收益不变:(constant returns to scale) 14.竞争市场上的企业竞争市场:(competitive market)平均收益:(average revenue)边际收益:(marginal revenue)沉没成本:(sunk revenue)15.垄断垄断企业:(monopoly)自然垄断:(natural monopoly)价格歧视:(price discrimination)16.垄断竞争寡头:(oligopoly)垄断竞争:(monopolistic competition) 17.寡头博弈论:(game theory)勾结:(collusion)卡特尔:(cartel)纳什均衡:(Nash equilibrium)囚徒困境:(prisoners’ dilemma)占优策略:(dominant strategy)18.生产要素市场生产要素:(factors of production)生产函数:(production function)劳动的边际产量:(marginal product of labor)边际产量递减:(diminishing marginal product)边际产量值:(value of the marginal product)资本:(capital)19.收入与歧视补偿性工资差别:(compensating differential)人力资本:(human capital)工会:(union)罢工:(strike)效率工资:(efficiency)歧视:(discrimination)20.收入不平等与贫困贫困率:(poverty rate)贫困率:(poverty line)实物转移支付:(in-kind transfers)生命周期:(life cycle)持久收入:(permanent income)功利主义:(utilitariansm)效用:(utilitariansm)自由主义:(liberalism)最大最小准则:(maximin criterion)负所得税:(negative income tax)福利:(welfare)社会保险:(social insurance)自由至上主义:(libertarianism)21.消费者选择理论预算约束线:(budget constraint)无差异曲线:(indiffernnce curve)边际替代率:(marginal rate of subtitution)完全替代品:(perfect substitudes)完全互补品:(perfect complements)正常物品:(normal good)低档物品:(inferior good)收入效应:(income effect)替代效应:(substitution effect)吉芬物品:(Giffen good)22.微观经济学前沿道德风险:(moral hazard)代理人:(agent)委托人:(principal)逆向选择:(adverse selection)发信号:(signaling)筛选:(screening)政治经济学:(political economy)康多塞悖论:(condorcet paradox)阿罗不可能性定理:(Arrow’s impossibility)中值选民定理:(median vater theorem)行为经济学:(behavioral economics)23.一国收入的衡量微观经济学:(microeconomics)宏观经济学:(macroeconomics)国内生产总值:(gross domestic product,GDP)消费:(consumption)投资:(investment)政府购买:(government purchase)净出口:(net export)名义GDP:(nominal GDP)真实GDP:(real GDP)GDP平减指数:(GDP deflator)24.生活费用的衡量消费物价指数:(consumer price index,CPI)通货膨胀率:(inflation rate)生产物价指数:(produer price index,PPI)指数化:(indexation)生活费用津贴:(cost-of-living allowance,COLA)名义利率:(nominal interest rate)25.生产与增长生产率:(productivity)物质资本:(physical capital)人力资本:(human capital)自然资源:(natural resources)技术知识:(technological knoeledge)收益递减:(diminishing returns)追赶效应:(catch-up effect)26.储蓄、投资和金融体系金融体系:(financial system)金融市场:(financial markets)债券:(bond)股票:(stock)金融中介机构:(financial intermediaries)共同基金:(mutual fund)国民储蓄:(national saving)私人储蓄:(private saving)公共储蓄:(public saving)预算盈余:(budget surplus)预算赤字:(budget deficit)可贷资金市场:(market for loanable funds)挤出:(crowding out)27.金融学的基本工具金融学:(finance)现值:(present value)终值:(future value)复利:(compounding)风险厌恶:(risk aversion)多元化:(diversification)企业特有风险:(firm-specific risk)市场风险:(market risk)基本面风险:(fundamental analysis)有效市场假说:(efficient markets by pothesis)信息有效:(informational efficiency)随机游走:(random walk)28.失业劳动力:(laborforce)失业率:(unemployment rate)劳动力参与率:(labor-force participation rate)自然失业率:(natural rate of unemployment)周期性失业:(cyclical unemployment)失去信心的工人:(discouraged workers)摩擦性失业:(frictional unemployment)结构性失业:(structural unemployment)寻找工作:(job search)失业保险:(unemployment insurance)工会:(union)集体谈判:(collective bargaining)罢工:(strike)效率工资:(essiciency wages)29.货币制度货币:(money)交换媒介:(medium of exchange)计价单位:(unit of account)价值储藏手段:(store of value)流动性:(liquidity)商品货币:(commodity money)法定货币:(fiat money)通货:(currency)活期存款:(demand deposits)联邦储备局:(Federal Reserve)中央银行:(central bank)货币供给:(money supply)货币政策:(monetary policy)准备金:(reserves)部分准备金银行:(fractional-reserve banking)准备金率:(reserve ratio)货币乘数:(money multiplier)银行资本:(bank capital)杠杆:(leverage)杠杆率:(leverage ratio)资本需要量:(capital requirement)公开市场操作:(open-market operations)贴现率:(discount rate)法定准备金:(reserve requirements)补充金融计划:(supplementary financing program)联邦基金利率:(federal funds rate)30.货币增长与通货膨胀铲除通胀:(whip Inflation Now)货币数量论:(quantity theory of money)名义变量:(nominal variables)真实变量:(real variables)古典二分法:(classiacl dichotomy)货币中性:(monetary neutrality)货币流通速度:(velocity of money)数量方程式:(quantity equation)通货膨胀税:(inflation tax)费雪效应:(Fisher effect)皮鞋成本:(shoeleather cost)菜单成本:(menu costs)31.开放经济的宏观经济学封闭经济:(closed economy)开放经济:(open economy)出口:(exports)净出口:(net exports)贸易余额:(trade balance)贸易盈余:(trade surplus)贸易平衡:(balanced trade)贸易赤字:(trade deficit)资本净流出:(net capital outflow)名义汇率:(nominal exchange rate)升值:(appreciation)贬值:(depreciation)真实汇率:(real exchange rate)购买力平价:(purchasing-power parity)32.开放经济的宏观经济理论贸易政策:(trade policy)资本外逃:(capital flight)33.总需求与总供给衰退:(recession)萧条:(depression)总需求与总供给模型:(model of aggregate demand and aggregate supply)总需求曲线:(aggregate-demand curve)总供给曲线:(aggregate-supply curve)自然产出水平:(natural level of output)滞胀:(stagflation)34.货币政策和财政政策对总需求影响流动性偏好理论:(theory of liquidity)财政政策:(fisical policy)乘数效应:(multiplier effect)挤出效应:(crowding-out effect)自动稳定器:(automatic stabilizers)35.通胀与失业之间的短期权衡取舍菲利普斯曲线:(phillips curve)自然率假说:(natural-rate hypothesis)供给冲击:(supply shock)牺牲率:(sacrifice ratio)理性预期:(rational expectations)。
营销和广告术语中英对照
营销和广告术语中英对照1. 目标市场 - Target market2. 品牌 - Brand3. 定位 - Positioning4. 价值主张 - Value proposition5. 市场细分 - Market segmentation6. 目标客户 - Target customer7. 市场调研 - Market research8. 竞争分析 - Competitive analysis9. 市场份额 - Market share10. 营销策略 - Marketing strategy11. 售价 - Selling price12. 产品生命周期 - Product life cycle13. 市场渗透 - Market penetration14. 品牌意识 - Brand awareness15. 客户满意度 - Customer satisfaction16. 客户忠诚度 - Customer loyalty17. 市场营销 - Marketing18. 广告宣传 - Advertising19. 销售促销 - Sales promotion20. 市场定价 - Pricing strategy21. 产品差异化 - Product differentiation22. 市场占有率 - Market share23. 市场推广 - Market promotion24. 线下营销 - Offline marketing25. 线上营销 - Online marketing26. 品牌形象 - Brand image27. 市场份额 - Market share28. 社交媒体营销 - Social media marketing29. 品牌认知 - Brand recognition30. 市场竞争 - Market competition营销和广告领域中的术语对于企业来说至关重要，它们能够帮助企业更好地理解和规划市场策略，提高品牌知名度，推动销售增长。
市场研究中英文专业词汇对照表(1)
重点区域 推广对象 发展战略 消费研究 总体分析 行业特征 总销量 价格走势 利润走势 推广政策 管理政策 销售利润 基本信息/基本资料 消费观念 质量可靠 销售策略 销售区域 销售方式 分销渠道 营销费用 市场范围 品质优势 企业资质 市场空白 返点利润 技术含量 成本核算 利润空间 检测报告 企业信誉 销售分析 需求量 销售渠道 销售增长 目录 销售链 价格接受度 研究体系 研究力量 商务市场 行业研究 热点行业 商机
集团用户 研究团队 项目经验 内部资源 外部支持 研究经验 抽查 成功案例 项目背景 项目成效 市场前景 消耗量 市场容量 投资研究 商业环境 商圈 第三方物流 汇率 利率 通货膨胀率 生命周期 技术预测 情景分析 交叉分析 出货量 购买量 最大值 最小值 时间序列 制造商 批发商 零售商 经销商 代理商 自由竞争水平 寡头竞争水平 核心竞争力 客户期望 客户抱怨 忠诚度 调查管理 产业政策 投资前景
行业配额 市场状况 研究报告 市场规模 使用习惯 购买过程 采购流程 流程分析 采购方式 采购计划 购买数量 背景资料 销售收入 研究背景 研究目的 结果提交 调研范围/调查范围/研究范围 费用预算 时间安排 质量控制 项目成员 市场调查/市场调研/市场研究 研究对象/调查对象 研究方法/调查方法/研究方法 案面研究 深访 面访 电话访问 研究样本 调研步骤 数据采集 数据分析 报告撰写 工作方案 项目培训 试访 次级资料收集 追踪调查 细分市场 竞争品牌 品牌诊断 品牌规划 研究步骤
国家统计局 华通公司 提示 假设检验 简单需求 中等需求
market forecast promotion strategy specialized research market opportunity industry chain industrial performance industrial definition market potentials comprehensive performance general situation of the industry main products main statistical data industrial significance industrial features industrial structure industrial concentration ratio enterprise concentration raetgiioonal concentration ratio industrial economic type structure cost & expense structure market share mairnkeptrcoodmucptectiotniodnitions features imports & exports enterprise sgurorvuepyinsg analysis marketing situations cdaesveelsotupdmiesnt environments industrial policies import rates the National Statistics Bureau ACMR prompt assumption inspection simple requirement middle requirement
市场营销专业术语中英文对照标准翻译
市场营销专业术语中英文对照标准翻译
在市场营销专业中，有许多术语需要进行中英文对照翻译。
以下是一些常见的术语及其对照翻译：
1. 市场营销 - Marketing
2. 市场细分 - Market segmentation
3. 目标市场 - Target market
4. 市场调研 - Market research
5. 品牌定位 - Brand positioning
6. 市场营销策略 - Marketing strategy
7. 市场份额 - Market share
8. 市场渗透 - Market penetration
9. 市场营销组合 - Marketing mix
10. 产品生命周期 - Product life cycle
11. 市场定位 - Market positioning
12. 目标市场调研 - Target market research
13. 产品定价 - Product pricing
14. 市场推广 - Market promotion
15. 产品包装 - Product packaging
16. 市场营销计划 - Marketing plan
17. 市场趋势 - Market trend
18. 市场营销传播 - Marketing communication
19. 渠道管理 - Channel management
20. 市场份额占有率 - Market share percentage
这只是一小部分常见的市场营销术语，如果您需要翻译其他术语或有其他疑问，请告诉我。
Marketing市场营销专业词汇中英文对照表
市场营销专业词汇中英文对照表Marketing Management营销管理New Products Development新产品开发Service Industry Marketing服务业营销Advertising广告Business Negotiation商业谈判International Marketing国际市场营销Sales Channels销售渠道Public Relationship公共关系Consumer Behavior消费者行为Systems of Management Information管理信息系统Marketing Research营销调研accessibility 可进入性accessory equipment markets 附属设备市场account management policies 客户管理策略positioning定位market segmentation市场细分sales promotion销售促进advertising feedback 广告反馈advertising frequency 广告频率advertising media 广告媒体advertising reach 广告接受人数advertising message 广告信息advertising source 广告信息来源agent middleman 代理商allowance 折让alteration 退换American Marketing Association 美国营销协会annual marketing plan 年度营销计划assurance 保证attitudes of consumers 消费者态度availability 可获得性/供货能力awareness （产品）知晓度/知名度baby boomers 婴儿潮出生的一代人backward channels for recycling 回收的后向渠道backward integration 后向垂直一体化banner advertisements 横幅标语广告bar codes 条形码barter 实物交易basic physical needs 基本生理需要BCG Grow-Share Matrix 波士顿增长-份额矩阵before tests 事前测试Behavior Scan Information Resources Inc. 行为扫描信息源公司behavioural analysis 行为分析behavioural hierarchies 行为层级benchmarking 基准benefit clusters 利益群体benefits 利益Benz 奔驰billing 帐单birth rate 出生率blanket purchase order 一揽子采购合同blind-paired comparison testing 双盲比较测试blue collars 蓝领bottom line 底线/盈亏一览结算线brand awareness 品牌意识/认知brand extensions 品牌扩展brand loyalty 品牌忠诚度brand mark 品牌标志brand name 品牌名称brand positioning 品牌定位brand recognition 品牌识别brand strategies 品牌战略brand 品牌branding strategy 品牌化战略branding 品牌化brand's equity 品牌的价值break-even analysis 盈亏平衡分析break-even volume 盈亏平衡产量breath of product assortment 产品线的宽度bribery 贿赂British Airways 英国航空公司brokers 经纪人budgeting 预算bundle 捆绑Bureau of Census 人口统计局business strength rating 商业能力评分business plan 商业计划business position 经营地位business sector 商业部门business services markets 商业服务市场business strategies 经营战略business unit strategy 经营单位战略buyback allowances 回购折让buyback arrangements 产品返销buyers' bargaining power 买方的讨价还价能力buyers 采购者buying behavior 购买行为buying center 采购中心buying inertia 购买惯性buying intention 购买意图buying offices 连锁商店的进货中心buying situation 采购情况/类型buying task 采购任务capital gains 资本收益capital invested in product 产品投入资本Carnival 嘉年华cash cows 现金牛类cash discounts 现金折扣catalogue sales 目录销售categorization of perception 感知分类categorization 分门别类centralization 集中化chameleons/followers 变色龙/跟随者channel alternatives 可选择的营销渠道channel conflicts 渠道冲突channel decisions 渠道决策channel functions 渠道功能channel institutions 渠道组织结构channel management 渠道管理channel objectives 渠道目标channel of distribution 分销渠道channel power 渠道权力channel-control strategies 渠道控制战略channel-design decisions 渠道设计决策channel-management decisions 渠道管理决策channels of communication 传播渠道choice criteria 选择标准closing a sale 结束销售clothing retailers 服装零售商co-branding 联合品牌code of ethics （职业）道德标准coercive power 强制权cognitive dissonance 认识的不协调collection of data 数据收集collection 收款co-marketing alliances 联合营销联盟combination compensation plan 结合式薪酬方案commitment 承诺communication channels 传播渠道communication process 传播过程communication 信息交流/沟通communications media 传播媒体company personnel 公司员工comparative advertisements 比较广告comparison of brands 品牌比较compensation deals 补偿处理compensation plan 酬金方案compensation/rewards 酬金/奖励compensatory 补偿性的competition-orientated pricing 竞争导向定价法competitive advantage 竞争优势competitive (supply-side) evolution 竞争（供方）演变competitive factors 竞争因素competitive intelligence 竞争情报/信息competitive parity promotion budgeting 竞争均势促销预算法competitive strategy 竞争战略competitive strength 竞争优势/能力competitor analysis 竞争者分析complaint handling 投诉处理component materials and parts markets 组成材料和零部件市场computerized ordering 计算机化的订购conclusive research 确定性研究conditions of demand 需求情况conformance to specifications 与规格一致conformance 一致性confrontation strategy 对抗战略conjoint measurement 联合测度法conjunctive model 联合模型consumer decision-making 消费者（购买）决策consumer goods channels 消费品分销渠道consumer goods 消费品consumer markets 消费品市场consumer needs 消费者需求consumer packaged-goods firms 消费者包装食品公司consumer promotion 消费者促销consumer tests 消费者测试consumer/household market 消费者/家庭市场consumers' perceptions 消费者感知consumption 消费contests 竞赛contingency planning 权变计划contract construction 契约建筑业contract manufacturing 契约制造业contraction/strategic withdrawal strategy 收缩/战略性撤退战略contractual entry modes 契约式进入模式contractual vertical marketing systems 合约式垂直营销系统contribution margin analysis 边际贡献（贡献毛利）分析contribution margin 边际贡献control strategies 控制战略convenience food stores 便利食品商店convenience goods 便利品convenience 服务的便利性core benefit proposition (CBP) 核心利益方案/提议corollary-data method 推定数据法corporate HQ 公司总部corrective action 矫正行动cost analysis 成本分析cost effectiveness 成本有效性cost leadership strategy 成本领先战略cost of capital 资本成本cost of goods sold (COGS) 产品销售成本cost reductions 降低成本产品cost-and-volume relationship 成本-数量关系cost-oriented pricing 成本导向定价法cost-plus/mark-up pricing 成本加成/溢价定价法costs and benefits of marketing functions 营销职能的成本和效益costs of competitors 竞争者成本costs of distribution 分销成本counter trade 对等贸易courtesy 礼貌coverage of geographic market 地域性市场的范围coverage of relevant retailers 相关零售商的销售范围credibility 信誉credit terms 信贷条款critical assumptions 关键假设cross-elasticity 交叉弹性customary pricing 习惯性定价法customer analysis 顾客分析customer contact 顾客接触customer demand 顾客需求customer intimacy 顾客亲密度customer loyalty 顾客忠诚度customer need 顾客需要customer organization of sales force 按客户组织销售队伍customer retention 顾客维系/保留customer satisfaction 顾客满意度customer segment pricing 顾客细分市场定价customer service 顾客服务customer-oriented pricing 顾客导向定价法customers' perception 顾客感知data confidentiality 数据保密data research 数据研究data sources 数据来源dealers 经销商deceptive advertisements 欺骗性广告deciders 决策者declining markets 衰退市场decoding 解码defect rate 缺陷率defender strategy 防御型战略defensive new-product development strategy 防御性新产品开发战略defensive positioning 防御性定位delivery time 交付时间delivery 配送demand characteristics 需求特征demand curve 需求曲线demand-oriented pricing 需求导向定价法demographic environment 人口统计环境department stores 百货商店dependability 可靠性deregulation 放松管制descriptive research 描述性研究design decisions 设计决策desired percentage mark-up on retail 预期零售利润率desired percentage return 预期回报率determinant attributes 关键属性determinants 决定因素different responses 差别反应differentiated marketing 差异化营销differentiation over time 不同时间的差异differentiation strategy 差异化战略differentiation 差异化diffusion of innovation theory 创新扩散理论dimension 因素dimensions of quality 质量维度direct costing profitability analysis 直接成本盈利性分析direct mail 直接邮寄direct marketing via advertising media 通过广告媒体的直接营销direct marketing 直接营销direct product profitability (DPP) 直接产品盈利性/利润率direct selling 直销discount rate 贴现率discount stores 折扣商店discount 折扣discount/premium price policies 折扣/溢价策略discriminant analysis 差异分析法discriminatory adjustments 歧视价格调整discriminatory pricing adjustments 歧视定价调整disjunctive model 分离模型display space 陈列空间disposable income 可支配收入dissonance-attribution hierarchy 不和谐-归属层次结构distribution channel designs 分销渠道设计distribution channel objectives 分销渠道的目标distribution channel 分销渠道distribution decisions 分销决策distribution policies 分销策略distribution 分销distributor/store (private labels) brands 分销商/私有品牌distributors 分销商diversification 多元化divest 撤退divest 出让divestment or liquidation 收回投资或清算dividend 红利domestic target marketing strategies 国内目标市场定位的营销战略dropping products 放弃产品dual/two channel distribution systems 双重分销系统durability 耐用性early vs late adoption 早期采购与后期采购earnings per share 每股收益economic and technological factors 经济技术因素economic power 经济权economies of scale 规模经济education services 教育服务effectiveness 有效性efficiency 效率emergency goods 急需品emotional appeals 情感诉求empathy 移情作用empirical evidence 经验性实例empowerment 授权encoding 编码end use 最终使用endorsement 赞同engineering （产品）工程设计entrepreneurial strategy 企业家战略entry strategies 进入战略environment and packaging disposal 环境与包装处理environment factors 环境因素environmental scanning 环境扫描/分析environmental strategy 环境战略establishment 机构ethical audit （公司）伦理审计ethics of marketing 营销伦理道德ethnic composition 种族构成European Community 欧共体evaluation and reward systems 评估与奖励体系evaluation and selection of supplier 评估和选择供应商evaluation of alternatives 评估替代品/各种选择evaluation of brands 品牌评估event sponsorship 事件赞助event 活动everyday low-price (EDLP) 天天低价evoked set 引发的组合evolution of market 市场演变exchange 交换exclusive dealing 独家销售exclusive distribution 独家分销executive summary 执行摘要exhibition media 展示广告媒体existing market 现有市场exit barriers 退出壁垒expansion path 扩张途径expectation measures （顾客）预期测度expectations of customers 顾客期望expected unit sales 预计产量expected value 期望价值experience curve 经验曲线experimental research 实验性研究expert power 专长权exploratory research 探索性研究export agents 出口代理（商）export jobbers 出口批发商export management company 出口管理公司export merchants 出口贸易商export 出口exporting 出口商品extended use strategy 扩大使用战略extending volume growth 扩大市场份额external data sources 外部数据来源external environment 外部环境extrapolation of past sales trends 过去销售趋势推测法facilitating agencies 辅助/中介机构factor analysis 因素分析法fads 时尚family branding 家族品牌family life cycle 家庭生命周期family structure 家庭结构farm products 农产品fast-moving consumer goods (FMCG) 快速变动的消费品fear appeals 恐惧/顾虑诉求features 特征Federal Department Stores 联邦百货商店Federal Trade Code （FTC) 联邦贸易法案FedEx (Federal Express) 联邦快递feedback data 反馈数据field test marketing 实地市场测试financing 融资fisheries 渔业fit and finish 结实度与外观fixed costs 固定成本fixed salary 固定工资flanker strategy 侧翼进攻战略flanker/fighting brand 战斗品牌flanking and encirclement strategies 侧翼进攻与围堵战略flat organizational structure 扁平的组织结构FOB origin pricing FOB产地定价法focus strategy 集中战略followers 追随者Ford 福特公司foreign middlemen 国外中间商forestry 林业formalization 形式/规范化formulate 制定fortress/position-defence strategy 防御堡垒战略Fortune 《财富》杂志forward integration 向前一体化franchise systems 特许系统franchising 特许经营free call numbers 免费电话号码free goods 免费商品freight-absorption pricing 免收运费定价法fringe benefits 小额津贴frontal attack strategy 正面进攻战略full costing profitability analysis 全成本盈利性分析full-service wholesalers 全方位服务的批发商functional competencies and resource allocation 职能能力与资源分配functional efficiency 职能效率functional organization of sales force 按销售职能组织销售队伍functional organizational structure 职能型组织结构functional performance 功能性能functional strategy 职能战略games 比赛gap 差距gatekeepers 信息传递者general behavioral descriptors 一般行为变量General Electric (GE) 通用电气General Foods Corporation 通用食品general merchandise discount chains 大众商品折扣连锁店General Motors 通用汽车geodemographics 区域人口统计特征geographic adjustments 地理调整geographic distribution 地理分布geographical organization of sales force 按地区组织销售队伍Gillette 吉列剔须刀global adjustments 全球调整global elite consumer segment 全球精英消费品市场global expansion 全球扩张global marketing control 全球营销控制global markets 全球市场global niche strategy 全球机会战略global standardization strategy 全球标准化战略global teenage segment 全球青少年市场globalization 全球化global-market expansion 全球市场扩张goals 总目标going-rate/competitive parity pricing 竞争性平价定价法goods producers 产品制造商Goodyear 固特异轮胎government agencies 政府机构government buyers 政府采购者government market 政府市场government regulation 政府管制greenhouse effect 温室效应grey market 灰色市场gross domestic product (GDP) 国内生产总值gross margin 毛利gross national product (GNP) 国民生产总值gross profit 毛利gross rating points (GRPs) 总级别指数group/category product manager 类别产品经理growing markets 成长市场growth rate of market 市场增长率growth stage of product life cycle 产品生命周期的成长阶段growth-extension strategies 增长扩张战略growth-market strategies for market leaders 市场领导者的市场增长战略growth-market strategy 成长性市场战略growth-market targeting strategy 成长性市场定位战略guarantee/warranty 保证/担保guarantees 保证Gucci 古琦（世界著名时装品牌）Haagen-Dazs 哈根达斯hard technology 硬技术Harvard Business Review 《哈佛商业评论》harvest 收获harvesting pricing 收获定价法harvesting strategy 收获战略health care 医疗保健health maintenance organizations (HMOs) （美国）卫生保健组织heavy buyer 大客户Heileman Brewing CompanyHeinz 亨氏食品helpfulness 有益性Henkel 汉高Hertz 赫兹（美国汽车租赁巨头）Hewlett-Packard 惠普公司hierarchy of strategy 战略的层次high margin/low-turnover retailers 高利润/低周转率的零售商high market share global strategy 高市场份额全球战略high-contact service system 高接触服务系统high-involvement product 高参与产品high-involvement purchase 高参与购买hight market share 高市场份额战略Hilton 希尔顿Holiday Inns 假日旅馆homogeneous market 同质市场Honda 本田household/family life cycle 家庭生命周期household 家庭hybrid technology 混合技术idea generation 创意的产生/生成ideas for new products 新产品创意/构想idea-screening process 创意筛选过程identification of segments 识别细分市场Illinois Tool Works 伊利诺斯工具厂image pricing 形象定价imitative positioning 模仿定位imitative strategy 模仿战略impact evaluation 影响评估impersonal sources 非个人的信息来源implementation and control of marketing programs 营销计划的执行和控制implementation 实施improvements in or revisions of existing products 现有产品的改良或修正impulse buying 冲动购买impulse goods 冲动购买品incentives 激励income 收入increased penetration strategy 增加渗透战略indirect costing profitability analysis 间接成本盈利性分析individual brand 个别品牌individual value 个人价值industrial goods & services 工业产品和服务industrial goods channels 工业品分销渠道industry attractiveness 行业吸引力industry attractiveness-business position matrix 行业吸引力-业务地位矩阵industry dynamics 产业动态industry evaluation 产业评估industry evolution 产业演变inelastic 缺乏价格弹性influences 影响者info-communications industry 信息通信行业infomercials 商业信息广告information age 信息时代information search 信息搜集information technology 信息技术information 信息informative 告知性的ingredient 成份in-home personal interview 个人家庭访谈in-house use tests 内部使用测试innovation 创新innovativeness 创新性installation 设施in-store display 店内展示in-store positioning 店内布局in-store promotion 店内促销intangibles 无形integrated marketing communication plan (IMC) 整合营销传播计划integration of perception 感知整合integration 整合Intel 因特尔intensity of market position 市场地位的集中程度intensity 集中程度intensive distribution 密集型分销interactions across multiple target markets 多目标市场间的相互作用interactive media 交互式媒体interest rates 利率internal data sources 内部数据来源internal marketing 内部营销internal organizational structure 内部组织结构international advertising 国际广告international channels 国际分销渠道international division 国际分部international marketing 国际营销international organizational design 国际组织设计internationalization of services 服务的国际化introductory stage of product life cycle 产品生命周期的推出阶段inventory level 库存水平investor relations advertising 投资关系广告issue advertising 观点广告jobbers 批发商Johnson & Johnson 强生joint ventures 合资jury of executive opinion 行政管理人员群体意见法just noticeable difference (JND) 恰巧注意到的差异just-in-time (JIT) management system 准时制管理体系just-in-time purchasing arrangements 及key account management 主要客户管理key accounts 关键客户key benefits 核心利益key environmental issue identification 确定主要的环境问题key variables 关键变量key/house accounts 关键/机构客户laboratory tests 实验室测试leapfrog strategy 蛙跳战略learning hierarchy 学习层级结构legal services 法律服务legislation 立法legitimate power 法定权level of compensation 酬金水平level of technical sophistication 技术的复杂程度Levi Strauss 李维·史特劳斯Levi's 列维斯（全球最大的牛仔服制造商）lexicographic model 词典编纂模型lifestyle 生活方式limited-service wholesalers 有限服务的批发商line extension 产品线扩展line filling 产品线填充line stretching 产品线延伸list price 订价Loyd's of London 伦敦劳埃德保险公司localization strategy 本地化战略location pricing 场所定价location 位置lodging 房屋出租logistical alliances 后勤联盟long-term memory 长期记忆lost customer 失去的顾客Louis Vuitton 路易·威登（法国著名时尚品牌）low-contact service system 低接触服务系统low-cost defender 低成本防御型low-cost position 低成本地位low-involvement hierarchy 低参与程度层级结构macro risks 宏观风险macro-environment 宏观环境macro-segmentation 宏观细分mail-order retailers 邮购零售商maintaining market share 保持市场份额maintenance strategy 保持战略management overhead 管理费mandatory adaptation 强制性适应manufacturer brand 制造商/全国性品牌manufacturers' agents/representatives 生产商的代理商/销售代表manufacturers' export agents (MEA) 制造商出口代理manufacturers' sales offices/branches 生产商的销售办事处/分支机构manufacturing process 制造过程manufacturing 制造业market aggregation strategy 整体市场战略market attractiveness factors 市场吸引力因素market attractiveness 市场吸引力market attractiveness/business position matrix 市场吸引力/业务地位矩阵market circumstances 市场环境market demographics 市场人口分布/统计特征market dimension 市场量度market entry strategies 市场进入战略market exclusion 市场排斥market expansion strategy 市场扩张战略market factors 市场因素market followers 市场跟随者market growth rate 市场增长率market hierarchy 市场等级market inclusion 市场纳入market leaders 市场领导者market measurement 市场测量market opportunity analysis 市场机会分析market oriented 以市场为导向的market position factors 市场地位因素market positioning analysis 市场定位分析market potential measurements 市场潜力测度market research 市场研究market segment 细分市场market segmentation 市场细分market share 市场份额market targeting 目标市场选择market 市场marketability 市场开拓能力market-entry strategies 市场进入战略marketing action plan 营销行动计划marketing audit 营销审计marketing channel 营销渠道marketing codes of conduct 营销行为规范marketing communication 营销沟通/传播marketing concept 营销观念marketing control 营销控制marketing decision support systems (MDSS) 营销决策支持系统marketing environment audit 营销环境审计marketing flows and functions 营销过程和职能marketing function area audit 营销功能领域的审计marketing implications of 对营销的影响marketing information system 营销信息系统marketing institutions 营销机构marketing management 营销管理marketing message 营销信息marketing mix 营销组合marketing policy 营销策略marketing productivity area audit 营销生产力领域的审计marketing program components 营销计划内容marketing program 营销计划/方案marketing relationship 营销关系marketing research 营销研究marketing strategy 营销战略market-management organizational structure 市场管理组织结构mark-up price 产品/溢价价格Marlboro 万宝路Marriott Hotel 万豪酒店mass-market penetration strategy 大规模市场渗透战略mass-market strategy 大市场战略matrix organizational structure 矩阵组织结构Mitsubishi 日本松下电子mature conformists 成熟的随大流者mature markets 成熟市场mature stage of product life cycle 产品生命周期的成熟阶段McDonald's 麦当劳McDonnell Douglas 麦道公司MCI电讯公司（前世界通信公司）MDSS (Marketing-Decision Support System) 市场决策支持系统measurability 可测度性measure or index 测量指标measurement criteria 计量标准media audiences 媒体受众medical and health services 医疗卫生服务Medico Containment Servicesmemory of consumers 消费者记忆Mercedes-Benz 梅赛德斯-奔驰Mercer Management Consulting 美国美智管理顾问公司merchandising 推销merchant middlemen 国内贸易中间商merchant wholesalers 商业批发商message structure 信息结构Michael Porter 迈克尔-波特micro risks 微观风险microsegmentation 微观细分Miller Tyding ACT, USA 米勒·泰丁法案minging 矿业Minnesota Mining and Manufacturing Company (3M) 明尼苏达矿业和制造公司Minolta 美能达miscellaneous sources 多方面来源mission 宗旨missionary selling 推销式销售Mitsubishi Heavy Industries 三菱重工modified rebuy 调整再购mono segment positioning 单一细分市场定位Monsanto 孟山都农业生物技术公司moral appeals 伦理/道德诉求morals 道德Motorola 摩托罗拉multichannel distribution 多渠道分销multidimensional scaling 多维等级法multilevel selling 多级销售multinational corporations (MNCs) 跨国公司multiple test markets 多测试市场multiple-brand strategy 多品牌战略multiple-factor index 多因素指数法multisegment positioning 多重细分市场定位mutual trust 相互信任national account management 全国性客户管理national market 国内市场National Semiconductor 美国国家半导体公司natural products 天然产品NEC 日本电子Nescafé 雀巢咖啡Nestlé 雀巢net sales 净销售额network computer (NC) 网络计算机new business selling 新业务销售new buy 购入新产品new entrants 新进入者new markets 新市场new materials 新材料New Prod screening model 新普罗德筛选模型new product lines 新产品线new products 新产品new-product development 新产品开发new-product ideas 新产品创意Newsweek 《新闻周刊》new-task buying 全新采购new-to-the-world products 世界性新产品niche penetration strategy 壁龛/机会市场渗透战略niche-market strategy 壁龛市场战略Nike 耐克Nissan 尼桑no-brand brand name 无品牌的品牌名称no-frills product 无虚饰产品noise in communication system 传播系统中的噪音non-financial rewards 非物质性奖励措施non-probability sampling 非概率抽样non-profit organization 非盈利组织non-store retailing 无店铺零售业number of stock-outs 迟滞数目object-and-task method of promotion budgeting 目标-任务促销预算法objectives and strategy area audit 目标与战略领域的审计objectives 具体目标observation 观察法occupancy costs 房屋占用成本occupation/position 职业/职位odd pricing 奇/余数定价法OEM (original equipment manufacturer) 原始设备制造商overall quality 总体质量off-invoice discounts 发票之外的折扣offsets 抵消交易Omega 欧米加on-air testing 广播测试OPEC (Organization of Petroleum Exporting Countries) 欧佩克（石油输出国组织）opening relationships 建立关系operating supplies 生产供应品operational excellence 运作管理水平opinion leaders 意见领导者opportunity cost 机会成本opportunity identification 机会识别opportunity/threat matrix 机会/威胁矩阵order cycle time 订货周期order processing 订单处理organizational level 组织层次organizational requirement planning 组织需求计划organization area audit 组织领域的审计organization buying center 组织采购中心organizational customer 组织顾客organizational direct selling 组织直销organizational markets 组织市场organizational purchasing 组织采购organizational structure 组织结构outdoor enthusiasts 户外运动爱好者out-of-home media 户外广告媒体overall cost leadership 全面成本领先overheads 日常开支overseas direct investment 海外直接投资ownership of new product 新产品所有权packaging 包装panel of experts 专家小组parentage 渊源parties involved 交换中的各方payment terms 支付条款pay-off control 支出控制penetration pricing 渗透定价Pepsi-Cola 百事可乐perceived customer value 顾客感知价值perceived quality 感知到的质量perceived value 感知到的价值percentage of sales promotion budgeting method 销售额百分比促销预算法perceptions of consumers 消费者感知/理解perceptual (product) positioning 感知（产品）定位perceptual map 感知图perceptual organization 感知组织perceptual vigilance 感性的警惕performance dimension 业绩标准performance evaluation 业绩评估performance measures 表现/业绩测度performance objective 绩效目标performance standards 绩效标准performance 功能perish ability 非持久性personal selling 人员推销personal sources 个人的信息来源personnel development 人力资源开发persuasive 说服性的pharmaceuticals industry 医药行业physical (product) positioning 物理（产品）定位physical descriptors 物理变量physical distribution 实物分销Pillsbury 皮尔斯博瑞pioneers 先入者Pizza Hut 必胜客place utility 地点效用planning and control system area audit 计划与控制系统领域的审计point of sale information 销售点信息point-of-purhcase (POP) promotion 采购点促销point-of-sales (POS) data 销售点数据pontificator 保守派popularity 通用性population trends 人口趋势portfolio models for resource allocation 资源配置的资产组合模式position intensity 地位集中程度positioning 定位possession utility 拥有效用post-purchase dissonance 购买后的不协调post-purchase evaluation 购买后评估post-purchase/after-sale service 售后服务potential advantages 潜在优势potential customer 潜在顾客potential market 潜在市场potential target market 潜在目标市场power in distribution 分销权力power of buyers 购买者能力power of suppliers 供应商能力predatory pricing 掠夺性定价法pre-empting scarce resources 先占稀缺资源preferential treatment 特惠待遇premiums 额外奖励present competitors 现有的竞争者presenting sales message 提供销售信息pre-test market research 测试前市场研究price discrimination 价格歧视price elasticity of demand 需求的价格弹性price fixing 价格设定price leaders 价格领导者price lining 价格排列定价法price promotion 价格促销price quotation 报价price sensitivity 价格敏感度price structure 价格结构price 价格price/earnings ration 价格/收益比price-off promotions 降价促销price-setting process 定价过程pricing adjustments 定价调整pricing policies 价格策略pricing 定价primary demand 基本需求primary sources 第一类/主要数据print media 印刷媒体private/for-profit organization 私营/盈利性组织PRIZM (Potential Rating Index for Zip Markets) 按邮政区划为基础的潜力等级指数proactive new-product development strategy 进取型新产品开发战略probability sampling 概率抽样problem formulation 界定问题problem identification 确定问题process management 过程管理Procter & Gamble (P&G) 宝洁公司product line 产品线product availability 产品的可获得性product category 产品类别product class 产品类别product decisions 产品决策product design 产品设计product development 产品开发product dimension or attributes 产品维度/属性product evolution 产品演变product features 产品特征product intent share 产品倾向份额product leadership 产品领导能力product life cycle (PLC) 产品生命周期product life cycle curve 产品生命周期曲线product line 产品线product manager audit 产品经理审计product offering 供应品product organizaiton of salesforce 按产品组织销售队伍product policies 产品策略product positioning 产品定位product quality 产品质量product scope 产品范围product space 产品位置product specifications 产品规格product systems 产品体系product type 产品类型product usage 产品用途product 产品product(ion)-oriented organization 产品/生产导向型组织production 生产product-line pricing adjustments 产品线定价调整product-management organizational structure 产品管理组织结构product-market entry control 产品－市场进入控制product-related behavioral descriptors 与产品相关的行为变量product's market characteristics 产品的市场特征product-use testing 产品使用测试pro-environment 环保profit impact of market strategy (PIMS) 市场战略的利润影响profitability analysis 盈利性分析profitability 盈利性/盈利能力profitable survivor strategy 有利可图的生存者战略project-company resource compatibility 项目与公司资源的协调性projected profit-and-loss statement 预计损益表projective tests 投影测试promotion decisions 促销决策promotion mix 促销组合promotion policies 促销策略promotion 促销promotional allowance 促销折让promotional effort 促销努力promotional pricing 促销定价promptness 及时性propector strategy 探索型战略prospecting for customers 寻找顾客psycho-graphics 心理统计特征psychological cost 心理成本psychological pricing 心理定价法public organization 公共组织public relations 公共关系public utilities 公共设施publicity 公共宣传pull strategy for control of distribution channels 分销渠道控制的拉式战略pupil dilation 瞳孔扩张purchase predisposition 购买倾向purchasing agent 采购代理purchasing contract 采购合同purchasing manager/agent 采购经理／代理purchasing power parity (PPP) 购买力平价指数push money/spiffs 佣金push strategy for control of distribution channels 分销渠道控制的推式战略qualifying prospects 审查潜在顾客资格quality dimensions 质量维度quality 质量quantity discount 数量折扣question marks 问题类questioning 询问法quotas 定额R & D expenditure 研究开发战略race and ethnic origin 种族和民族rack jobbers 供应超级市场的批发商radio 无线电广播rank ordering 排序rate of adoption 采购率rate-of-return/target return pricing 回报率/目标回报定价法rational appeals 理性诉求rationale 基本原理raw materials 原材料reactive and proactive responses 反应及前摄策略reactive new-product development strategy reactor strategy 反应型战略real estate 房地产rebates 回扣recall tests 记忆测试receiver 接收者reciprocity 利益互惠recognition of problem/need 发现问题/需求recognition tests 认知测试recreation 娱乐业recruitment and selection 招聘与选拔recycling of packaging 包装回收（利用）Reebok 锐步reference group 参照群体referent power 参照权refocus 巩固refunds 退款refusal to deal 拒绝经营regression analysis 回归分析法regulation 管制related/concentric diversification 相关/同心多元化relational VMSs 相关式垂直营销系统relative attractiveness of declining markets 衰退市场的相对吸引力relative market potential 相对市场潜力relative market share 相对市场份额reliability 可靠性repeat purchase behavior 重复购买行为repetition 重复repositionings 重新定位产品requirements planning 需求计划re-seller 中间商resident buyers 常驻采购员resource allocation/deployment 资源配置response strategies 反应策略response to communication 传播响应responsive strategy 反应型新产品开发战略responsiveness 响应性retail coverage strategy 零售范围战略Retail Index 零售指数retail outlets 零售店retail sales 零售额retailer co-operatives 零售商合作社retailer 零售商retailing trends 零售趋势Return on Equity (ROE) 权益回报率Return on Investment (ROI) 投资回报率Return on Net Assets (RONA) 净资产回报率reverse engineering 反向工程reward systems 奖励系统rivalry determinants 竞争决定因素rivalry 竞争对手Robert Miles 罗伯特·迈尔斯Rockwell 洛克威尔Rolex 劳力士Rolls-Royce 劳斯莱斯roster 名册salary 薪金sales agents 销售代理商sales analysis by customer 顾客销售分析sales analysis by order size 订货规模的销售分析sales analysis by product 产品销售分析sales analysis by territory 区域销售分析sales analysis 销售分析sales forcasting 销售预测sales force estimates 销售人员估计sales force size 销售队伍规模。
市场营销英语词汇
市场营销英语词汇市场营销英语词汇一、市场分析1.市场研究：market research2.调查问卷：survey questionnaire3.竞争对手：competitors4.市场调查：market survey5.消费者需求：consumer demand6.目标市场：target market7.市场规模：market size8.市场份额：market share9.市场细分：market segmentation10.市场定位：market positioning11.市场的机会：market opportunities12.市场威胁：market threats13.市场趋势：market trends14.市场前景：market prospects二、营销策略1.品牌认知：brand awareness2.品牌忠诚度：brand loyalty3.营销策略：marketing strategy4.产品定位：product positioning5.市场定位：market positioning6.目标市场：target market7.竞争优势：competitive advantage8.市场份额：market share9.销售额：sales revenue10.广告费用：advertising costs11.营销预算：marketing budget12.营销组合：marketing mix13.产品价格策略：product pricing strategy14.市场推广策略：marketing promotion strategy15.营销渠道：marketing channels16.口碑营销：word-of-mouth marketing17.网络营销：digital marketing三、销售管理1.销售经理：sales manager2.销售团队：sales team3.销售目标：sales target4.销售预测：sales forecast5.销售数据：sales data6.销售报告：sales report7.销售额：sales revenue8.销售人员绩效：sales performance9.销售技能培训：sales training10.销售策略：sales strategy11.销售渠道：sales channels12.销售推广：sales promotion13.销售方式：sales method14.市场营销：marketing and sales四、客户关系管理1.客户满意度：customer satisfaction2.客户需求：customer needs3.客户关怀：customer care4.客户忠诚度：customer loyalty5.客户服务：customer service6.客户关系管理：customer relationship management7.客户开发：customer development8.增加客户：acquire new customers9.保持客户：retain customers10.客户反馈：customer feedback11.客户投诉：customer complaints12.客户体验：customer experience13.生命周期价值：lifetime value14.客户分类：customer segmentation五、品牌管理1.品牌形象：brand image2.品牌建设：brand building3.品牌价值：brand value4.品牌忠诚度：brand loyalty5.品牌定位：brand positioning6.品牌延伸：brand extension7.品牌重塑：brand repositioning8.品牌保护：brand protection9.品牌战略：brand strategy10.品牌知名度：brand awareness11.品牌差异化：brand differentiation12.品牌推广：brand promotion13.品牌严格控制：brand equity14.品牌形象修复：brand image repair六、新产品开发1.产品开发：product development2.产品创新：product innovation3.产品设计：product design4.产品测试：product testing5.市场测试：market testing6.产品定价：product pricing7.产品包装设计：product packaging design8.产品发布：product launch9.产品开发流程管理：product development process management10.产品研究：product research11.产品管理：product management12.产品线策略：product line strategy13.产品生命周期：product life cycle14.产品特点：product features总结以上是关于市场营销英语词汇的介绍，通过了解这些词汇，可以帮助我们了解市场营销的基本知识和规律，从而更好地制定和实施营销战略，提高企业的竞争力和市场占有率。
(完整word版)市场研究术语中英文对照
市场研究行业词汇英语翻译《财富》杂志Fortune案头调研Desk Research奥美公司Ogilvy & Mather白色商品White Goods百乐门Parliament百威啤酒Budweiser包裹销售法Banded Pack宝洁公司Procter & Gamble宝丽来Polaroid宝马BMW边际成本Marginal Cost边际收益Marginal Benefit标准差，均差Standard Deviation别克Buick波立兹调查公司"Alfred Politz Research, Inc" 波旁王朝Ancient Age Bourbon波特福洛分析Portefolio Analysis产品差异Product Differentiation产品生命周期Product Life Cycle产品系列Product Line产品组合Product Mix阐述Presentation超级市场Supermarket成对比较法Paired Comparisons成功的理想主义者Successful Idealist承诺型消费者Committed Buyer程度测试Tachistoscope橙色商品Orange Goods冲动购买Impulse Buying重叠率Duplication抽样Sampling传销Pyramid Selling传阅发行量Pass-on Circulation词语联想法Word Associaton刺激营销Incentive Marketing促销Promotion达彼思广告公司Ted Bates & Copany大卫·奥格威David Ogilvy戴比尔斯De Beers丹尼尔·斯塔奇公司Danile Starch & Staff 弹性Elasticity到达率Reach道奇Dodge第三者法Third-Person Technique第一提及Top of Mind电话访问Telephone Interview电通广告公司Dentsu电子售点数据EPOS Data定量研究Quantitative Research定位Positioning定性研究Qualitative Research动机研究Motivation Research读者Readers读者人数Readership独特销售主张Unique Selling Proposition 杜邦公司Du Pont多方面衡量Multi-dimensional Scaling多品牌战略Multi-brand Strategy惰性销售Inertia Selling恩格尔曲线Engel Curves二手资料Secondary Data发行量Circulation发行量稽核组织ABC仿造Me Too访谈Interview访问员Interviewer非处方药OTC菲力普·莫里斯公司Philip Morris Company菲亚特FIAT肥皂剧Soap Opera分刊测试Split-run Test分销Distribution丰田TOYATA缝隙分析Gap Analysis浮动插播Floating Spot辅助回想Aided Recall付费发行量Paid Circulation复核Back Checking复核Validation富豪汽车VOLVO富可视Infocus富士胶卷FUJI FILM覆盖率Coverage盖凡尼克皮肤反应测试仪Galvanic Skin Response Meter 盖洛普暨罗宾逊调查公司"Gallup & Robinson,Inc"概念测试Concept Testing高度介入产品High Invovement Procuct革新消费者Innovators葛瑞广告Grey Advertising公众调查公司"Audience Research,Inc"贡献Contrubution购买周期Buying Cycle孤独守巢人Empty Nesers鼓动销售Hard Sell故事板/分镜头表Storyboard故事完成法Story Completion观察调研法Obseravtion Study广告Advertising广告/销售比率Advertising/Sales Ratio广告比重Advertising Weight广告标准Advertising Standard广告调查基金会(美国) Advertising Research Foundation广告概要Advertising Brief广告口号Slogan广告目标即广告效果评测Defining Advertising Goals for Measured Advertising Results国际商用机器公司IBM过度杀伤Overkill过滤审查Screening哈佛商学院Harvard Business School红色商品Red Goods互补品Complements花旗集团Citigroup华尔街Wall Street黄金时段Prime Time辉瑞Pfizer混合调查Omnibus Research混和调研Omnibus Research基本读者Primary Reader稽核Audit吉芬商品Giffen Goods吉列Gillette集团购买Organizational Buying集中度Affinity集中市场细分Concentrated Segmentation计算机辅助的电话采访Computer Assisted Telephone Interviewing 记忆测试Recall Test记忆性Memorability佳能Canan家乐福Carrefour家庭(户) House Hold家庭稽核Home Audit家庭生活周期Family Life Cycle甲壳虫Bettle价格分析Values Analysis价格敏感Price Sensitive价格歧视Price Discrimination价格战Price War间接调研Off-the-research建议价格Recommended Price箭牌口香糖Wrigley讲究派头的诉求Snob Appeal交叉销售Cross-selling交替需求Alternate Demand焦点小组(讨论) Focus group (Discussion)/Interview-FGD/FGI 角色扮演Role Playing阶式渗透Cascading结构化访问Structured Interview金佰利Kimberly-Clark浸透策略Penetration Strategy精工SEIKO句子完成法Sentence Completion决策群Decision Making Unit决定性调研Conclusive Research卡通测试Cartoon Tests开放题Open-ended Question开机率Homes Using TV柯达Kodak壳牌Shell可变价格Variable Pricing可口可乐Coca-Cola可丽舒Kleenex可信度Believability克莱斯勒Chrysler克劳德·霍普金斯Claude Hopkins客观看法Outside View肯德基炸鸡Kentucky Fried Chicken口碑广告Word-of-mouth Advertising快流量消费品Fast-moving Consumer Goods 拉力Pulling Power拦截访问Intercept Interview乐观奔命者Optimistic Striver离差Deviation李奥·贝纳Leo Burnett李佛兄弟公司Lever Brothers力士Lux连带外部效应Network Externality联合调研/辛迪加Syndicated Research 联合分析Conjoint Analysis联合利华公司Unilever联想Association Techniques练习性预演Dry Run两步收费Two-part Tariff量表Scale劣等商品Inferior Goods零售周期Wheel of Retailing零头定价法Odd-even Pricing漏斗深入法Funnel Approach露华浓Revlon乱数表Random-number Table罗塞·瑞夫斯Rosser Reevse罗夏测试Rorschach Test骆驼Camal马丁·迈耶Martin Mayer麦当劳McDonald’s麦肯爱里克森广告公司Mccann-Erickson麦氏威尔咖啡Maxwell House Coffee卖方市场Seller’s Market满意购买者Satisfied Buyer盲测Blind Test毛评点Gross Ratting points媒体分析Media Analysis每千人(户)成本Cost Per Thousand Figure每千人成本Cost Per Mille美孚Mobil美国报纸发行人协会American Newspaper Publisher’s Association 美国电报电话公司AT&T美国广播公司ABC美国广告代理商协会4A’sThe American Association of Advertising Agencies美国民意研究中心American Institute of Public Opinion美国营销协会American Marketing Association美国运通American Express描述性调研Descriptive Research民意测验Opinion Poll明尼苏达矿务及制造业公司3M模似Simulation姆姆巧克力M&M耐克Nike尼尔逊公司 A. C. Nielsen尼尔逊全国电视指数Nielsen National Television Index 尼尔逊受众测定器Nielsen audiometer尼尔逊指数Nielsen Index欧宝OPEL欧洲民意测验和市场调研协会ESOMAR帕累托原理Pareto Principle派生需求Derived Demand攀比效应Bandwagon Effect判断性抽样Judgement Sampling旁氏Pond’s陪伴购物Accompanied Shopping配额Quota配额抽样Quota Sampling频率分布Frequency Distribution品牌Brang品牌测试Brang Test品牌估价Brang Valuation品牌管理Brang Management品牌偏好Brang Preference品牌认知Brang Awareness品牌形象Brang Image品牌性格Brang Personalities品牌忠诚度Brang Loyalty品牌转换成本Switching Cost品质认知度Perceived Quality七喜7UP期望值Expectations期望值Expected Value其他指导人Other-directed Person 企业标志Corporate Logo企业识别Corporate Identity前导性研究Pilot Study潜意识广告Subliminal Advertising 强生公司Johnson & Johnson乔治·格里宾George Gribbin情感购买者Like Friend情感象征Emotional Symbol渠道冲突Channel Conflict全国性涵盖度Blanket人口统计学特征Demographics人员推销Personal Selling认识差距Cognitive Dissonance认知Awareness认知图表Perceptual Mapping日后记忆Day-after-recall入户访问Door-to-door Interview 软性促销Soft Sell萨奇公司Saatchi & Saatchi三维营销3-D商店稽核Store Audit社会等级Social Grading社会接受度Social Acceptability 社会营销Social Marketing深度访谈Depth Interview生存者Survivor生活方式Lifestyle声音比例SOV声音份额Share of Voice施乐Xerox时代华纳Time Warner时机感Sense of Timing时间档次Time Slot时序分析Time-Series analysis 识阈效应Threshold Effect使用与态度Usage and Attitude市场策略的利润效果Profit Impact of Market Strategy 市场调研Market Research市场调研/营销调研Marketing Research市场细分Market Segmentation市场占有率Market Share视听众暴露度Impession收获战略Harvesting Strategy收入效应Income Effect收视(听)率Ratings收视率Television Rating售点POP售点POS斯塔奇数字Starch Figure斯坦利·里索Stanley Resor斯沃琪Swatch四点分析SWOT Analysis随机抽样Random Sampling索尼SONY态度Attitude探索性调研Exploratory汤橱浓汤Campbell’s Soup特许经营Franchise替代品Substitutes替代效应Substitution Effect天美时Timex听众调查Audience Research通用汽车General Motor同类相食Cannibalisation投射研究Projective Research图片响应法Picture Response Techniques推拉战略Push and Pull Strategies推力Push Power完成法Completion Techniques完全竞争市场Perfectly Competitive Market 万宝路Marlboro万事达卡Master Card威廉·伯恩巴克William Bernbach威士卡VISA维持者Sustainer伟哥Viagra胃溃疡峡谷Ulcer Gulch稳定插播Anchored Spot问卷Questionnaire沃尔玛Wal-Mart Stores无品牌忠诚度No Brand Loyalty无提示认知Unaided Awareness无准备调查访问Cold Calling西门子SIEMENS习惯购买者Habitual Buyer习惯性购买Habit Buying喜力Heineken系统销售System Selling细流战Drip Campaign显著特征Salient Attribute现场调研Field Research现场督导Conductor现场督导Field Supervisor现场工作Field Work现场人员Field Force线上活动Above-the-line线下活动Below-the-line相关群体Reference Group象牙牌香皂Ivory消费者购物固定样本Consumer Purchase Panel 消费者内在需求Consumer Insight消费者偏好Consumer Preferences消费者剩余Consumer Surplus消费者形象描述Consumer Profile销售定额Sales Quota销售反馈功能Sales Response Function 销售领域Sales Territory销售预测Sales Forecast销售专集Sales Literature销售组合Sales Mix小组讨论Group Discussion心理图案学Psychographics心理戏剧Motivational Theater心智索引Mindex心智占有率Share of Mind新奇士Sunkist新人训练Orientation Training形象Image虚荣效应Snob Effect选择性分销Selective Distribution雪佛兰Chevrolet雅皮YUPPY眼睛轨迹研究Eye Tracking Research扬雅广告公司Young & Rubicam样品Sample一次性购物One-stop Shopping一手资料Primary Data伊莱克斯Electrolux宜家IKEA移情作用Empathy意见领导Opinion Leader因果性调研Causal Research营销会计稽核Marketing Audit营销近视Marketing Myopia营销组合10P’s营销组合4C’s’营销组合4P’s营销组合Marketing Mix营业额/到达率增长指数Turnover影响力等级Hierarchy of Effects 佣金制Commission System由报纸决定(刊登位置) Run-of-paper 邮购Mail Order有提示认知Aided Awareness有效贮藏期限Shelf Life诱导转向法Bait and Switch语义差异法Semantic Differential预检验Pre-testing原创性Originality原子状测试Atomistic Test岳母研究Mother-in-law Research载波技术ZAP赞助Sponsorship詹姆士·韦伯扬James Webb Young展览会Exhibition争夺经营Scrambled Merchandising正常商品Normal Goods直递Direct Mail直销Direct Marketing智威汤逊J. Walter Thompson重度消费者Heavy User主持人Moderator主题类化法Thematic Apperception属性特征Attributes住地居民细分法 A Classification of Residential Neighborhoods 专家调研Specialist Research资料手册Fact Book自付优惠Self-liquidating Offer 棕色商品Brown Goods最终用户End-user。
市场研究术语
市场研究术语Briefing (项目介绍)- 客户向研究代理商介绍所需的信息Proposal (计划书) –由研究代理商就客户所需信息准备的文件，通常包括研究背景、研究目的、研究方法、样本定义和其他方面。
Fieldwork (实地访问) –市场研究的最初阶段，主要是收集数据Respondents (被访者) －在调查中被访问的人Interviewer (访问员) –负责按照设计好的问卷收集数据Supervisor (督导) –负责培训执行实地操作的访问员和审卷Recruitment (约人) –从可能的名单中筛选合格的被访者，然后邀请他们Screening Questions (甄别) –用来检查潜在被访者资格的问题Incentive (礼金) –给予参加调查的被访者的金钱或同等价值的礼品Demographics (背景资料) –通过例如年龄、性别、城市等来对被访者分类Psycho-graphics (心理特征) –在生活方式、价值观和个人特性的基础上将人们归类SaIncidence Rate (发生率) –合乎抽样条件的一般人口中居民或家庭的百分比Sampling (抽样) –选择有关的人口子集的程序Qualitative (定性) –帮助详细说明论点本质的研究；从主观解释中探测或诊断数据结果In-depth Interview (深访) –为了探究深层次信息的一对一访问Observation (观察法) –通过没有直接介入的方式来监测被访者的行为的描述性研究Groups / Focus groups (座谈会) –由主持人组织6至8人，通过对一个特定的话题或概念作深度的讨论的小组Moderator (主持人) –按照讨论指南协调组织座谈会，并对相关主题作灵活探究的研究员Probing (追问) –接受过培训的主持人用来揭开表面或直接答案背后的敏感含义的提问技巧投射技巧Debriefing (即时小结)- 客户和研究代理商间的互动，可以在数据收集过程中很快地总结出主要的结论Transcript ( 笔录) –录象带或录音带转录的未经加工的定性信息Content Analysis (内容分析) –通过将书面材料分解成有意义的单元，运用历经考验的标准对其进行研究的技术Quantitative (定量)- 用来测量或量化假定的研究；有统计意义的数据以精确分析为基础Door-to-door Interview (入户访问) –属于定量研究，在消费者家里进行访问以获得信息Central Location Test/Street Intercept (定点访问或街头拦截) –在公众地方拦截合格的被访者并进行面对面访问Pilot Interview (试访) –模拟真实的实地访问情形以测试问卷的操作可行性的访问Questionnaire (问卷) –为了达到研究项目目的、得出必要数据而设计的一系列问题Open-ended questions (开放题) –要求被访者用自己的语言回答的问题Close-ended questions (封闭题) –要求被访者在答案列表中作选择的问题Coding (编码) –给开放题的不同回答分组并分配不同的数字代码的过程Punching (输入) –按照数据规格将特定的答案的数字代码输入电脑程序Data Processing (数据处理) –使用软件程序，将问卷中分类排序的特定答案转化为交叉图表的过程Cross-tabulation (交叉表) –检查某一问题的回答与其他一个或多个问题的回答的相关性；测量两个变量之间的关系Confidence Level (置信区间) –实际总体具有一定置信度的概率。
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市场研究行业词汇英语翻译《财富》杂志Fortune案头调研Desk Research奥美公司Ogilvy & Mather白色商品White Goods百乐门Parliament百威啤酒Budweiser包裹销售法Banded Pack宝洁公司Procter & Gamble宝丽来Polaroid宝马BMW边际成本Marginal Cost边际收益Marginal Benefit标准差，均差Standard Deviation别克Buick波立兹调查公司"Alfred Politz Research, Inc" 波旁王朝Ancient Age Bourbon波特福洛分析Portefolio Analysis产品差异Product Differentiation产品生命周期Product Life Cycle产品系列Product Line产品组合Product Mix阐述Presentation超级市场Supermarket成对比较法Paired Comparisons成功的理想主义者Successful Idealist承诺型消费者Committed Buyer程度测试Tachistoscope橙色商品Orange Goods冲动购买Impulse Buying重叠率Duplication抽样Sampling传销Pyramid Selling传阅发行量Pass-on Circulation词语联想法Word Associaton刺激营销Incentive Marketing促销Promotion达彼思广告公司Ted Bates & Copany大卫·奥格威David Ogilvy戴比尔斯De Beers丹尼尔·斯塔奇公司Danile Starch & Staff 弹性Elasticity到达率Reach道奇Dodge第三者法Third-Person Technique第一提及Top of Mind电话访问Telephone Interview电通广告公司Dentsu电子售点数据EPOS Data定量研究Quantitative Research定位Positioning定性研究Qualitative Research动机研究Motivation Research读者Readers读者人数Readership独特销售主张Unique Selling Proposition 杜邦公司Du Pont多方面衡量Multi-dimensional Scaling多品牌战略Multi-brand Strategy惰性销售Inertia Selling恩格尔曲线Engel Curves二手资料Secondary Data发行量Circulation发行量稽核组织ABC仿造Me Too访谈Interview访问员Interviewer非处方药OTC菲力普·莫里斯公司Philip Morris Company菲亚特FIAT肥皂剧Soap Opera分刊测试Split-run Test分销Distribution丰田TOYATA缝隙分析Gap Analysis浮动插播Floating Spot辅助回想Aided Recall付费发行量Paid Circulation复核Back Checking复核Validation富豪汽车VOLVO富可视Infocus富士胶卷FUJI FILM覆盖率Coverage盖凡尼克皮肤反应测试仪Galvanic Skin Response Meter 盖洛普暨罗宾逊调查公司"Gallup & Robinson,Inc"概念测试Concept Testing高度介入产品High Invovement Procuct革新消费者Innovators葛瑞广告Grey Advertising公众调查公司"Audience Research,Inc"贡献Contrubution购买周期Buying Cycle孤独守巢人Empty Nesers鼓动销售Hard Sell故事板/分镜头表Storyboard故事完成法Story Completion观察调研法Obseravtion Study广告Advertising广告/销售比率Advertising/Sales Ratio广告比重Advertising Weight广告标准Advertising Standard广告调查基金会(美国) Advertising Research Foundation广告概要Advertising Brief广告口号Slogan广告目标即广告效果评测Defining Advertising Goals for Measured Advertising Results国际商用机器公司IBM过度杀伤Overkill过滤审查Screening哈佛商学院Harvard Business School红色商品Red Goods互补品Complements花旗集团Citigroup华尔街Wall Street黄金时段Prime Time辉瑞Pfizer混合调查Omnibus Research混和调研Omnibus Research基本读者Primary Reader稽核Audit吉芬商品Giffen Goods吉列Gillette集团购买Organizational Buying集中度Affinity集中市场细分Concentrated Segmentation计算机辅助的电话采访Computer Assisted Telephone Interviewing 记忆测试Recall Test记忆性Memorability佳能Canan家乐福Carrefour家庭(户) House Hold家庭稽核Home Audit家庭生活周期Family Life Cycle甲壳虫Bettle价格分析Values Analysis价格敏感Price Sensitive价格歧视Price Discrimination价格战Price War间接调研Off-the-research建议价格Recommended Price箭牌口香糖Wrigley讲究派头的诉求Snob Appeal交叉销售Cross-selling交替需求Alternate Demand焦点小组(讨论) Focus group (Discussion)/Interview-FGD/FGI 角色扮演Role Playing阶式渗透Cascading结构化访问Structured Interview金佰利Kimberly-Clark浸透策略Penetration Strategy精工SEIKO句子完成法Sentence Completion决策群Decision Making Unit决定性调研Conclusive Research卡通测试Cartoon Tests开放题Open-ended Question开机率Homes Using TV柯达Kodak壳牌Shell可变价格Variable Pricing可口可乐Coca-Cola可丽舒Kleenex可信度Believability克莱斯勒Chrysler克劳德·霍普金斯Claude Hopkins客观看法Outside View肯德基炸鸡Kentucky Fried Chicken口碑广告Word-of-mouth Advertising快流量消费品Fast-moving Consumer Goods 拉力Pulling Power拦截访问Intercept Interview乐观奔命者Optimistic Striver离差Deviation李奥·贝纳Leo Burnett李佛兄弟公司Lever Brothers力士Lux连带外部效应Network Externality联合调研/辛迪加Syndicated Research 联合分析Conjoint Analysis联合利华公司Unilever联想Association Techniques练习性预演Dry Run两步收费Two-part Tariff量表Scale劣等商品Inferior Goods零售周期Wheel of Retailing零头定价法Odd-even Pricing漏斗深入法Funnel Approach露华浓Revlon乱数表Random-number Table罗塞·瑞夫斯Rosser Reevse罗夏测试Rorschach Test骆驼Camal马丁·迈耶Martin Mayer麦当劳McDonald’s麦肯爱里克森广告公司Mccann-Erickson麦氏威尔咖啡Maxwell House Coffee卖方市场Seller’s Market满意购买者Satisfied Buyer盲测Blind Test毛评点Gross Ratting points媒体分析Media Analysis每千人(户)成本Cost Per Thousand Figure每千人成本Cost Per Mille美孚Mobil美国报纸发行人协会American Newspaper Publisher’s Association 美国电报电话公司AT&T美国广播公司ABC美国广告代理商协会4A’sThe American Association of Advertising Agencies美国民意研究中心American Institute of Public Opinion美国营销协会American Marketing Association美国运通American Express描述性调研Descriptive Research民意测验Opinion Poll明尼苏达矿务及制造业公司3M模似Simulation姆姆巧克力M&M耐克Nike尼尔逊公司 A. C. Nielsen尼尔逊全国电视指数Nielsen National Television Index 尼尔逊受众测定器Nielsen audiometer尼尔逊指数Nielsen Index欧宝OPEL欧洲民意测验和市场调研协会ESOMAR帕累托原理Pareto Principle派生需求Derived Demand攀比效应Bandwagon Effect判断性抽样Judgement Sampling旁氏Pond’s陪伴购物Accompanied Shopping配额Quota配额抽样Quota Sampling频率分布Frequency Distribution品牌Brang品牌测试Brang Test品牌估价Brang Valuation品牌管理Brang Management品牌偏好Brang Preference品牌认知Brang Awareness品牌形象Brang Image品牌性格Brang Personalities品牌忠诚度Brang Loyalty品牌转换成本Switching Cost品质认知度Perceived Quality七喜7UP期望值Expectations期望值Expected Value其他指导人Other-directed Person 企业标志Corporate Logo企业识别Corporate Identity前导性研究Pilot Study潜意识广告Subliminal Advertising 强生公司Johnson & Johnson乔治·格里宾George Gribbin情感购买者Like Friend情感象征Emotional Symbol渠道冲突Channel Conflict全国性涵盖度Blanket人口统计学特征Demographics人员推销Personal Selling认识差距Cognitive Dissonance认知Awareness认知图表Perceptual Mapping日后记忆Day-after-recall入户访问Door-to-door Interview 软性促销Soft Sell萨奇公司Saatchi & Saatchi三维营销3-D商店稽核Store Audit社会等级Social Grading社会接受度Social Acceptability 社会营销Social Marketing深度访谈Depth Interview生存者Survivor生活方式Lifestyle声音比例SOV声音份额Share of Voice施乐Xerox时代华纳Time Warner时机感Sense of Timing时间档次Time Slot时序分析Time-Series analysis 识阈效应Threshold Effect使用与态度Usage and Attitude市场策略的利润效果Profit Impact of Market Strategy 市场调研Market Research市场调研/营销调研Marketing Research市场细分Market Segmentation市场占有率Market Share视听众暴露度Impession收获战略Harvesting Strategy收入效应Income Effect收视(听)率Ratings收视率Television Rating售点POP售点POS斯塔奇数字Starch Figure斯坦利·里索Stanley Resor斯沃琪Swatch四点分析SWOT Analysis随机抽样Random Sampling索尼SONY态度Attitude探索性调研Exploratory汤橱浓汤Campbell’s Soup特许经营Franchise替代品Substitutes替代效应Substitution Effect天美时Timex听众调查Audience Research通用汽车General Motor同类相食Cannibalisation投射研究Projective Research图片响应法Picture Response Techniques推拉战略Push and Pull Strategies推力Push Power完成法Completion Techniques完全竞争市场Perfectly Competitive Market 万宝路Marlboro万事达卡Master Card威廉·伯恩巴克William Bernbach威士卡VISA维持者Sustainer伟哥Viagra胃溃疡峡谷Ulcer Gulch稳定插播Anchored Spot问卷Questionnaire沃尔玛Wal-Mart Stores无品牌忠诚度No Brand Loyalty无提示认知Unaided Awareness无准备调查访问Cold Calling西门子SIEMENS习惯购买者Habitual Buyer习惯性购买Habit Buying喜力Heineken系统销售System Selling细流战Drip Campaign显著特征Salient Attribute现场调研Field Research现场督导Conductor现场督导Field Supervisor现场工作Field Work现场人员Field Force线上活动Above-the-line线下活动Below-the-line相关群体Reference Group象牙牌香皂Ivory消费者购物固定样本Consumer Purchase Panel 消费者内在需求Consumer Insight消费者偏好Consumer Preferences消费者剩余Consumer Surplus消费者形象描述Consumer Profile销售定额Sales Quota销售反馈功能Sales Response Function 销售领域Sales Territory销售预测Sales Forecast销售专集Sales Literature销售组合Sales Mix小组讨论Group Discussion心理图案学Psychographics心理戏剧Motivational Theater心智索引Mindex心智占有率Share of Mind新奇士Sunkist新人训练Orientation Training形象Image虚荣效应Snob Effect选择性分销Selective Distribution雪佛兰Chevrolet雅皮YUPPY眼睛轨迹研究Eye Tracking Research扬雅广告公司Young & Rubicam样品Sample一次性购物One-stop Shopping一手资料Primary Data伊莱克斯Electrolux宜家IKEA移情作用Empathy意见领导Opinion Leader因果性调研Causal Research营销会计稽核Marketing Audit营销近视Marketing Myopia营销组合10P’s营销组合4C’s’营销组合4P’s营销组合Marketing Mix营业额/到达率增长指数Turnover影响力等级Hierarchy of Effects 佣金制Commission System由报纸决定(刊登位置) Run-of-paper 邮购Mail Order有提示认知Aided Awareness有效贮藏期限Shelf Life诱导转向法Bait and Switch语义差异法Semantic Differential预检验Pre-testing原创性Originality原子状测试Atomistic Test岳母研究Mother-in-law Research载波技术ZAP赞助Sponsorship詹姆士·韦伯扬James Webb Young展览会Exhibition争夺经营Scrambled Merchandising正常商品Normal Goods直递Direct Mail直销Direct Marketing智威汤逊J. Walter Thompson重度消费者Heavy User主持人Moderator主题类化法Thematic Apperception属性特征Attributes住地居民细分法 A Classification of Residential Neighborhoods 专家调研Specialist Research资料手册Fact Book自付优惠Self-liquidating Offer 棕色商品Brown Goods最终用户End-user。