新编商务英语阅读教程Unit 3 Text B

burger king’s management changes of Marketing mix in Buiger King.
The
Passage
one
Reading
text A in unit4, answer the following question: 1, What are Ryder System’s strengths and what are its weakness? 2, In what cases do you think it is suitable to use mass selling? 3, What are the advantages and disadvantages of using publicity in the promotional mix?
Байду номын сангаас



franchisee 特许经营权 aircraft carrier 航空母舰 flame-broiling 火焰烧烤的 self-concept 自我概念 treatment 处理; 待遇，对待 set… apart 隔离开 boost 提高 hip臀部;时髦的 saturation （达到）饱和状态;





lure 吸引，引诱; overwhelmingly 压倒地，无法抵抗地 enhance 加强 downplay 贬低，不予重视 mouth-watering 非常好吃的，令人垂涎的 glimpse一瞥，一看 unprecedented 空前的 double-decker双层三明治 sloppy 邋遢的，马虎的
By Jack
revamp 改进，修补 decline下降; upheaval突变，剧变 takeover 接管; （经营权等的）接收;收购; perception知觉; 觉察（力）; 观念; stem （花草的）茎; 词干; 阻止，遏制 random 随机的 patronized光顾，惠顾 patron 老主顾 word-of-mouth 口头传述的，口碑