实用商务英语写作课件-Unit 13

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商务英语写作实务课件Unit 13

III. Warm-up Exercise
Now, suppose your company needs 10,000 pcs 100% cotton women’s printed T-shirt. You are writing to a clothing supplier as an inquiry. In the inquiry, you should also ask for some information about the goods.
writing; draft and write an inquiry and the reply.
Section One
General Introduction
Inquiries are used quite often as usual ways for the communication between the future seller and buyer. Generally speaking, there are two kinds of inquiries: general and specific inquiries.
May I suggest a visit to our showrooms? Then we shall demonstrate the various machines and at the same time show you our wide range of office equipment.
Yours truly, John Smith Purchase Manager
Sample 2
Dear Sirs, We owe your name and address to one trade partner on the Chinese Import & Export Commodities Fair in Guangzhou who has informed us that you are one of the largest exporters of plastic products in Europe, and you wish to extend export business to our market. You will be pleased to note that we are importers of plastic products, having over 50 years’ experience in this area. At present, we are keenly interested in household plastic products and we will be pleased if you kindly send us your latest price list and catalogue for all kinds of household plastic products specifying the specifications and designs. We appreciate your early reply.

外贸英语函电 Chapter 13 ppt

Background Knowledge
Notes to Sample Letters
Sentence Bank
Insurance is a risk transfer mechanism. The individual or the business enterprise can shift some uncertainty of risk to the insurance company who the individual or the business enterprise pays premium to. Insurance is provided to cover almost any kind of happenings that may result in loss. Its purpose is to provide compensation for those who suffer from loss or damage. So it is also called a contract to restore to their original position which a person who suffers loss is in.
The first paragraph is to express thanks for the previous letter of insuring the goods and make confirmation of the goods insured.
Chapter 13
Lead Learning - in Objectives
Background Knowledge
Notes to Sample Letters

商务英语课件chapter 13

• If you are a exporter, you should make a high offer at the beginning of the negotiation and try your best to achieve your best aim through negotiation. Even if the best aim could not be achieved, you could reduce your price step by step without taking any financial risks because your first quotation is high enough. Meanwhile, as reducing your price step by step will make a good impression on the other party, he will be pleased to cooperate with your .
• Reject an exporter’s price at the outset of the negotiation
• Make no conssion on price at once when the importer does not accept the offer
• Constitute a price package 13
• Good and bad features of conflicts冲突与谈判间正、反两方面的特性
P5 table 1.1
16
The relationships between parties
Independent, dependent, or interdependent

商务英语写作实务课件Unit 13

Inquiry and Reply Writing
Learning Objectives
know the functions of an inquiry and the reply; know basic elements & principles of an inquiry and the reply
tone should be cordial, sincere and courteous.
In the replies A reply should mainly consist of three basic parts: expressing
the meaning of thanks, replying the requirements of the inquiry, and showing the desire to enter into business and the hope of further contact. Express your appreciation for the person’s interest. Emphasize one or two positive features of the things you mentioned. The reply should be prompt and courteous and cover all the information asked for. Describe benefits associated with the message and emphasize the positive features of the things you mentioned. The language should be direct and accurate.

(精品)商务英语写作chapter13

Thanks.
Paul
Tuesday 8 June 09.00 Meeting with Polo
Rose 9.30-10.30 10.00 _______________ 11.00 _______________ 12.00 Lunch with Stuart
12-1.30 13.00 ________________
21
Sample Minute
Page 178 Page 181
22
Let’s practice
Ex II on page 187
23
Video I—Watch and Write a Minute
Chairperson: Present: Apologies: Old Business: New business: Adjournment
Be brief. Have a single topic.
5
Memo Format Heading
Body
Subject:
6
Heading
To—identify the receiver of the memo; From—identify the sender of the memo; Date—serves as a record of when information
It usually omits the letterhead, salutation complimentary close and signature block.
4
Features
Use conversational tone. You may use ordinary words, first-person pronouns.

商务英语函电unit 13 social letters

Sample Formal Invitation
Mr. and Mrs. Andrew K.K. Wang request the pleasure of your company
at a dinner in honor of their parents Fiftieth Wedding Anniversary on Sunday, the fifth of July
I realized the value of time to a busy person like you and this makes me all the more appreciative of the time you so generously gave to her.
Yours sincerely
How very kind of you to write. We did appreciate your congratulations. We look forward to seeing you all soon.
Invitation letters
You are invited to attend our annual company open house.
Thank-you letters
Thank you so much for your assistance/for the information you were able to give us.
It was most kind of you to give me the benefit of your experiences.
Hong Kong
Apology letters
We appreciate your patience in allowing us time to research the information and respond to your complaints.

商务英语写作unit 13

Presentation 1
Letters of enquiry describe what the writer wants and why. The more unusual the request, the more convincing the reason needs to be.
Business Situation
Unit 13 Enquiry and Reply
Learning Objectives By the end of this unit you should be able to have a good command of the form and structure of an enquiry letter; use Writing Techniques in this unit comfortably in your Business English Writing; practise writing enquiry letters and reply by using some related words; acquire the ability to write an enquiry letter with the help of dictionaries and the Internet.
Task One:
Work in groups to have a discussion to find out some useful words and phrases for writing an enquiry letter. Just try your best and then exchange your findings with your neighboring groups.

商务英语综合教程(下册)Unit 13 International Marketing Research and Steps-PPT文档资料

Unit 13 International Marketing Research and Steps
Text
Exercises Related Technical Terms
Grammar
Text
Unit 13 International Marketing Research and Steps
1 International marketing research is the vehicle through which the firm gathers and processes relevant information on foreign markets. Its purpose is to help the firm improve the quality of its marketing decisions, to apply the correct marketing mix and adopt the correct marketing strategies in each of the countries in which it does business. As a management tool international marketing research can assist the firm to reduce risk, avoid errors, identify opportunities and match the firm’s capabilities with foreign companies.
Text
Unit 13 International Marketing Research and Steps
2 International marketing research is necessary in order to decide which foreign markets to enter and the best mode of entry (exporting, licensing, joint ventures, etc.) to each nation. Other specific questions that international research might meet are: (1) which advertising messages to transmit, the prices to charge, which distribution channels to use and whether to modify existing products; (2) where to position a company’s product in each national market; (3) the advertising media to be used in each country; (4) whether to standardize or customize advertisements. Failure to undertake international marketing research might result in higher selling and distribution costs, lost opportunities and the company entering the wrong markets.

商务英语写作Unit13 Resumes

Keys to Practice
Practice 1
A 1. installing 2. Design 3. support
4. regular 5.processing 6. completion
7. Proficient 8. Expties 3. Expert
10. References will be furnished upon request.
Review
To learn some samples
To master some guidelines for writing resumes
To learn some useful expressions
2. An important tool in job hunting 3. Main purpose : 1) to provide the recruiter with necessary
relevant information a 2) try to get an opportunity for an
Resumes
Objectives
To learn some samples
To master some guidelines for writing resumes
To learn some useful expressions
Introduction
1. A brief written account of one’s personal details
Education Received MBA in Zhongshan University
Reference Will be provided upon request.

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Sample – A bar chart
Sales of a certain car in China
200000 150000 (sets) 100000 50000
0 2005 2006 2007 2008 2009 2010 2011 2012 2013
sales volume
Sample – A bar chart
2) Bar chart
Bar chart, also called bar graph, is used to present and compare data.
There are two types of bar chart: horizontal bar chart and vertical bar chart.
A bar chart consists of several rectangular bars with length or height proportional to the value that they represent.
In a horizontal bar chart, value is represented by the length of the bar as measured by the x-axis, and category labels are displayed on the y-axis.
Unit 13 Graph and Chart
Tasks
1. Introduction 2. Categorization 3. Principles 4. Samples 5. Exercises 6. Case study
Introduction
A graph or chart is a kind of visual design to explain or illustrate something.
Sample – A flow chart
RMA Procedure (Return Merchandise Authorization Procedure)
RMA Application
Within warranty?
Yes
Failure caused by customer?
60.60%
Large supermarket Small shop Other outlet
Analysis:
Sample – A pie chart
The two pie charts show the proportion of three types of distribution channels in 2011 and 2013 respectively. In 2011, 46.1% of the products were sold in large supermarket, 45.5% in small shops, and 8.4% through other outlet. In 2013, the supermarket share increased to 60.6%, the small shops decreased to 34.3%, and the other outlet dropped to 5.1%.
Principles
1) Identify the purpose of the chart. 2) Select the chart that serves the purpose best. 3) Decide the data for the chart. 4) Accurately show the facts. 5) Complement parameters presented in the text. 6) Clearly show any trend in the data. 7) Add title and category labels. 8) Make the chart simple and uncluttered. 9) Make the size of category proportional to its value. 10) Attract the readers’ attention.
The figures show that the large supermarket is the main distribution channel of the products. The turnover occupies over 50% of the total sales volume.
Categorization
1) Pie chart 2) Bar chart 3) Line chart 4) Flow chart 5) Organization chart
1) Pie chart
It is used to represent values of variables.
It is displayed in circles that are divided into segments reflecting the proportion of the variables.
It is also used to supplement text to help readers in understanding of particular concept.
It may present information quickly and directly, and make the concept more clear or interesting.
Analysis:
The above vertical bar chart shows clearly the sales volume of a certain car in China from 2005 to 2013. The number gradually decreased from 2005 to 2009, but started increasing from 2009. 2009 saw the lowest sales volume, while 2013 the highest.
It shows how some particular data change at equal interval of time.
The value of data is represented by the height of the point as measured by the y-axis, and category labels are displayed on the x-axis.
Sample – A pie chart
A. Distribution channel in 2011
8.40% 45.50%
46.10%
Large supermarket Small shop Other outlet
B. Distribution channel in 2013
5.10% 34.30%
An oval represents start or end point, a rectangle represents a step of process, and a diamond represents a decision.
A circle stands for an operation, a triangle stands for storage, and a square represents inspection.
In a vertical bar chart, the categories appear on the x-axis, and the height of bar corresponds to the value of each category.
3) Line chart
A line chart displays a series of data points connected by straight line segments.
5) Organization chart
An organization chart reveals the overall structure of an organization.
It enables one to visualize a complete organization by means of the picture it presents.
Sample – A line chart
Analysis:
In the line chart above, the three curve lines display respectively the profit of a chain restaurant in three different areas from 2009 to 2013. The chart shows that although the profit increased year by year in all the three areas, the downtown area is the best place to make a profit.
It is used in business and economics to make the readers easily understand large quantities of data and the relationship between different parts of the data.
4) Flow chart
A flow chart represents the workflow of an organization.