商务英语写作的原则
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inconvenienced by the delay.
(reader-oriented)
外语教学与研究出版社 19
The ways to get Courtesy
1) use proper expressions 2) use positive words and expressions
We will accept bids until June 10. You may submit a bid(投标）until June 10. (reader-oriented) Please accept our apologies for the delay. We hope you have not been seriously
To entertain
To secure the desired response, it is necessary to have an adequate knowledge of the English language and an understanding of human nature. The writer should have an acquaintance with the particular interest and, if possible, the emotions of the reader. No communication is wholly successful unless it retains the reader’s goodwill.
外语教学与研究出版社 8
To influence/persuade In addition to providing information, a business message must also influence the reader’s attitudes and actions.
外语教学与研究出版社 9
Conciseness Completeness
外语教学与研究出版社 12
1. Courtesy （礼貌）
Special attention should be devoted to assuring the courtesy of business communication. It means treating people with respect and friendly human concern.
request
外语教学与研究出版社 16
Courtesy
2) use positive words and expressions instead of negative words and expressions
Compare: The office is closed after 4. (NG) The office is open until 4. We cannot have these figures for you
facial expressions
space and distance
外语教学与研究出版社 4
Forms of Business Communication
reports
e-mails
voice mails
letters
Web
conversation
linguistic faxes
memos
notes
We presume that there must be some reasons for you having trouble with these articles.
外语教学与研究出版社 15
Courtesy
The following are ways to make your writing be courteous:
外语教学与研究出版社 14
Example 1
Dear Sirs, we are sorry you have misunderstood us.
Dears Sirs, we are sorry we didn’t make ourselves clear.
We cannot understand why you have had trouble with these articles.
2) effective business writers can use their skill to help increase their company’s sales and profits by promoting good relations.
3) proficiency in writing gives a personal advantage over less capable writers and contributes substantially to his/her selfconfidence---- a necessary quality for business success.
It is a positive value, not neutral (中立的） or negative. The tone must convey positive goodwill, positive warmth, and positive interest in the reader.
外语教学与研究出版社 6
Functions of Business Writing
1. To inform 2. To influence/persuade 3. To entertain
外语教学与研究出版社 7
To inform
Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations . The major purpose of most of these messages is to have the receiver understand a body of information and concentrate on the logical presentation of the content.
before next week. (NG) We will have these figures for you next
week.
外语教学与研究出版社 17
Courtesy
3) write naturally and sincerely Compare: Please be good enough to advise us. Please tell us. (NG) I had hoped that a favorable consideration
Courtesy, Correctness, Conciseness, Clarity, Concreteness, Completeness
外语教学与研究出版社 11
Six C’s Principles （6C原则）
Courtesy
Clarity
Correctness Concreteness
instead of negative words and expressions 3) write naturally and sincerely 4) use “you approach” (reader-oriented)
proposals
minutes telephone calls
外语教学与研究出版社 5
Why Business Writing?
The ability to write effectively is a valuable business asset.
1) a great deal of business is transacted in writing, which is involved in every part of business.
Can you name some ways to communicate people in a business setting?
ห้องสมุดไป่ตู้
外语教学与研究出版社 3
Forms of Business Communication
eye contact
physical appearance
gesture
nonlinguistic posture
on your request could be possible. (NG) I am sorry we cannot approve your
request.
外语教学与研究出版社 18
Courtesy
4) use “you approach” (reader-oriented) Compare:
❖ Being prompt in replying to the opposite part’s letter. The reply should usually be sent on the same day. If it is impossible for you to give a prompt reply in detail on the same day, you should write a short note to the client explaining why.
Writing is important for understanding and formal confirmation and as a source for later reference.
In order to achieve good communication, we should consider the following “six C’s principles”.
BUSINESS WRITING
外语教学与研究出版社 1
Chapter 1 An Overview of Business Writing
商务写作概述
外语教学与研究出版社 2
Lead-in Questions
What is business communication?
Business communication is a process of exchanging information and ideas in a business setting.
The courteous writer should be sincere and tactful, thoughtful and appreciative, and answer letters promptly.
外语教学与研究出版社 13
Courtesy
❖ Being very polite, even in asking the addressee to pay back the debts or refusing his demands, your letter still should be very mild and tactful.
外语教学与研究出版社 10
Criteria for Effective Business Writing
Business people can’t afford paying a personal visit each time they want to transact business in various parts of the world, instead, they make phone calls, write letters, send faxes, or e-mails.
1) use proper expressions Thanks, when others do favor for you Please, when you ask for something
from others Sorry, when you cannot satisfy others’
(reader-oriented)
外语教学与研究出版社 19
The ways to get Courtesy
1) use proper expressions 2) use positive words and expressions
We will accept bids until June 10. You may submit a bid(投标）until June 10. (reader-oriented) Please accept our apologies for the delay. We hope you have not been seriously
To entertain
To secure the desired response, it is necessary to have an adequate knowledge of the English language and an understanding of human nature. The writer should have an acquaintance with the particular interest and, if possible, the emotions of the reader. No communication is wholly successful unless it retains the reader’s goodwill.
外语教学与研究出版社 8
To influence/persuade In addition to providing information, a business message must also influence the reader’s attitudes and actions.
外语教学与研究出版社 9
Conciseness Completeness
外语教学与研究出版社 12
1. Courtesy （礼貌）
Special attention should be devoted to assuring the courtesy of business communication. It means treating people with respect and friendly human concern.
request
外语教学与研究出版社 16
Courtesy
2) use positive words and expressions instead of negative words and expressions
Compare: The office is closed after 4. (NG) The office is open until 4. We cannot have these figures for you
facial expressions
space and distance
外语教学与研究出版社 4
Forms of Business Communication
reports
e-mails
voice mails
letters
Web
conversation
linguistic faxes
memos
notes
We presume that there must be some reasons for you having trouble with these articles.
外语教学与研究出版社 15
Courtesy
The following are ways to make your writing be courteous:
外语教学与研究出版社 14
Example 1
Dear Sirs, we are sorry you have misunderstood us.
Dears Sirs, we are sorry we didn’t make ourselves clear.
We cannot understand why you have had trouble with these articles.
2) effective business writers can use their skill to help increase their company’s sales and profits by promoting good relations.
3) proficiency in writing gives a personal advantage over less capable writers and contributes substantially to his/her selfconfidence---- a necessary quality for business success.
It is a positive value, not neutral (中立的） or negative. The tone must convey positive goodwill, positive warmth, and positive interest in the reader.
外语教学与研究出版社 6
Functions of Business Writing
1. To inform 2. To influence/persuade 3. To entertain
外语教学与研究出版社 7
To inform
Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations . The major purpose of most of these messages is to have the receiver understand a body of information and concentrate on the logical presentation of the content.
before next week. (NG) We will have these figures for you next
week.
外语教学与研究出版社 17
Courtesy
3) write naturally and sincerely Compare: Please be good enough to advise us. Please tell us. (NG) I had hoped that a favorable consideration
Courtesy, Correctness, Conciseness, Clarity, Concreteness, Completeness
外语教学与研究出版社 11
Six C’s Principles （6C原则）
Courtesy
Clarity
Correctness Concreteness
instead of negative words and expressions 3) write naturally and sincerely 4) use “you approach” (reader-oriented)
proposals
minutes telephone calls
外语教学与研究出版社 5
Why Business Writing?
The ability to write effectively is a valuable business asset.
1) a great deal of business is transacted in writing, which is involved in every part of business.
Can you name some ways to communicate people in a business setting?
ห้องสมุดไป่ตู้
外语教学与研究出版社 3
Forms of Business Communication
eye contact
physical appearance
gesture
nonlinguistic posture
on your request could be possible. (NG) I am sorry we cannot approve your
request.
外语教学与研究出版社 18
Courtesy
4) use “you approach” (reader-oriented) Compare:
❖ Being prompt in replying to the opposite part’s letter. The reply should usually be sent on the same day. If it is impossible for you to give a prompt reply in detail on the same day, you should write a short note to the client explaining why.
Writing is important for understanding and formal confirmation and as a source for later reference.
In order to achieve good communication, we should consider the following “six C’s principles”.
BUSINESS WRITING
外语教学与研究出版社 1
Chapter 1 An Overview of Business Writing
商务写作概述
外语教学与研究出版社 2
Lead-in Questions
What is business communication?
Business communication is a process of exchanging information and ideas in a business setting.
The courteous writer should be sincere and tactful, thoughtful and appreciative, and answer letters promptly.
外语教学与研究出版社 13
Courtesy
❖ Being very polite, even in asking the addressee to pay back the debts or refusing his demands, your letter still should be very mild and tactful.
外语教学与研究出版社 10
Criteria for Effective Business Writing
Business people can’t afford paying a personal visit each time they want to transact business in various parts of the world, instead, they make phone calls, write letters, send faxes, or e-mails.
1) use proper expressions Thanks, when others do favor for you Please, when you ask for something
from others Sorry, when you cannot satisfy others’