管理经济学(英文)Ch02 Demand, Supply, and Equilibrium Prices
管理经济学Chapter02
影响需求函数的五个因素 M, P , J, P , N R e 又被称为需求移动变量,因为它们的值决定了需
求函数的位置。如果这五个因素中的任一个发生
了变化,那么,需求曲线就会发生左移(需求下
降)或右移(需求上升),即需求发生了变化。
MANAGERIAL ECONOMICS
Figure
MAURICE
Figure 2.8
若需求曲线下移,而供给曲线保持不变时, 均衡价格与产品交易量都会下降,如图中从点A到 点C的运动。
Figure 2.9
Figure
MANAGERIAL ECONOMICS
MAURICE
THOMAS
2.10
Demand Shifts (supply constant)
McGraw-Hill/Irwin
the tastes or preference patterns of
consumers the expected price of the product the number of consumers
Direct
Direct Direct
2.需求函数(Demand Functions)
若我们固定其中的五个变量——收入、 相关产品价格、消费者偏好、预期价格和消 费者数量,而只允许商品的价格发生变化,
2.供给函数(Supply Functions)
当其他影响供给的因素保持不变,产品的供给 量与产品的价格是直接相关的。 当产品的价格上扬时,生产者所愿意提供的产 品量也会上升。由于价格变化引起生产者供给量的 变化,可以表示为沿着供给曲线的运动。 供给量和供给曲线。
MANAGERIAL ECONOMICS
Chapter 2
《管理经济学》英文缩写与解释
AFC(Average Fixed Cost):平均固定成本
AP(Average Product):平均产量
AR(Average Revenue):平均收益
AVC(Average Variable Cost):平均可变成本
C(Cost):成本
CBA(Cost Benefit Analysis):成本收益分析
P(Price):价格
PEP(PriceExpansionPath):价格扩展线
PEL(Production Expansion Line):生产扩展线
PS(Producer Surplus):生产者剩余
FP(Fact数量
r(rate):利率
TVC(Total Variable Cost):总可变成本
U(Utility):效用
VMP(Value of Marginal Product):边际产品价值
W(Wage):劳动价格(工资)
Game Theory:博弈论
《管理经济学》缩写名词
MC(Marginal Cost):边际成本
MFC(Marginal Factor Cost):边际要素成本
DC(Demand Curve):需求曲线
DM(Diminishing?Marginal):边际递减
MTR(Marginal Tax Rate):边际税率
EP(Economic Profit):经济利润
MR(Marginal Revenue):边际收益
MRP(Marginal Revenue):边际收益产品
MRS(Marginal Rate ofSubstitution):商品边际替代率
MRTS(MarginalRateof
《管理经济学》英文缩写与解释
《管理经济学》缩写名词AC(Average Cost):平均总成本AFC(Average Fixed Cost):平均固定成本AP(Average Product):平均产量AR(Average Revenue):平均收益AVC(Average Variable Cost):平均可变成本C(Cost):成本CBA(Cost Benefit Analysis)析CS(Consumer Surplus):消费者剩余D(Demand)需求E(elasticity) :弹性ED(elasticity of Dema nd) 性ES(Elasticity of Supply)性CPE(Cross-price Elastic) :交叉价格弹性CPED( Cross-price elasticityof dema nd ):需求交叉价格弹性Exy( Elastic):交叉弹性的系数xy E(Equilibrium):均衡K( Capital简称,C被Cost占用):资本L( Labour):劳动力LAC(L on g-run Average Cost):长期平均成本LMC(Long-run Marginal Cost):长期边际成本LTC(L on g-run Total Cost):长期总成本MC(Marginal Cost):边际成本MFC(Marginal Factor Cost):边际要素成本DC(Dema nd Curve)需求曲线DM(Dimi nishi ng?Margi nal):边际递减MTR(Marginal Tax Rate):边际税率EP(Economic Profit):经济利润ES(Eco nomies of Scale):规模经济DS(Diseco nomies of Scale):规模不经济CM(Competitive Market):竞争性市场MC(Mo nopolistic Competitio n):垄断竞争OC(Oligopoly Competitive):寡头竞争MP(Marginal Product):边际产量/ 产品MR(Marginal Revenue):边际收益MRP(Marginal Revenue):边际收益产品MRS(Margi nal Rate of Substitutio n):商品边际替代率MRTS(Margi nal Rate ofTech nical Substitutio n) :边际技术替代率MUMarginal Utility ):边际效用P(Price):价格PEP(Price Expa nsion Path):价格扩展线PEL(Producti on Expa nsion Line) : 生产扩展线PS( Producer Surplus ):生产者剩余FP(Factors of Productio n) :生产要素Q( Quantity ) : 数量r(rate):利率S(Supply):供给SAC(Short-ru n Average Cost):短期平均成本SMC(Short-ru n Margi nal Cost):短期边际成本STC(Short Total Cost):短期总成本TC(Total Cost):总成本FC(Fixed Cost):固定成本TFC(Total Fixed Cost):总固定成本EC(Explicit Cost):显性成本IC(lmplicit Cost) :隐性成本AP(Accou nting Profit) :会计利润EP(Eco no mic Profit)经济利润TP(Total Productio n):总产量TR(Total Revenue):总收益TU(Total Utility) :总效用TVC(Total Variable Cost) :总可变成本U(Utility):效用VMP(Value of Margi nal Product) :边际产品价值W(Wage)劳动价格(工资)Game Theory:博弈论:成本收益分:需求的价格弹:供给的价格弹。
《管理经济学》第三章
Industry Supply Versus Firm Supply
Firm supply is determined by economic conditions and competition. Industry supply is the horizontal sum of firm supply.
Market Equilibrium
Surplus and Shortage
Surplus is excess supply. Shortage is excess demand.
Comparative statics analysis
Comparative statics analysis is to examine the effects on market equilibrium of changes in economic factors underlying product demand and supply.
Basis For Supply
How Output Prices Affect Supply
Firms offer supply to make profits.
Higher prices boost the quantity supplied. Lower prices cut the quantity supplied. Other Factors That Influence Supply
Industry Demand Versus Firm Demand
Industry demand is subject to general economic conditions. Firm demand is determined by economic conditions and competition.
管理经济学
Chapter 2: DEMAND, SUPPLY, AND MARKET EQUILIBRIUM Multiple Choice2-1If the price of a complement for tires decreases, all else equal,a. quantity demanded for tires will decrease.b. quantity supplied for tires will decrease.c. demand for tires will increase.d. demand for tires will decrease.e. supply for tires will increase.Answer: cDifficulty: 01 EasyTopic: DemandAACSB: Reflective ThinkingBlooms: UnderstandLearning Objective: 02-012-2The market demand curve for a given good shifts when there is a change in any of the following factors EXCEPTa. the price of the good.b. the level of consumers' income.c. the prices of goods related in consumption.d. the tastes of consumers.Answer: aDifficulty: 01 EasyTopic: DemandAACSB: Reflective ThinkingBlooms: UnderstandLearning Objective: 02-012-3Which of the following would DECREASE the demand for tennis balls?a. An increase in the price of tennis ballsb. A decrease in the price of tennis racketsc. An increase in the cost of producing tennis ballsd. A decrease in average household income when tennis balls are a normal goodAnswer: dDifficulty: 01 EasyTopic: DemandAACSB: Reflective ThinkingBlooms: UnderstandLearning Objective: 02-012-4If input prices increase, all else equal,a. quantity supplied will decrease.b. supply will increase.c. supply will decrease.d. demand will decrease.Answer: cDifficulty: 01 EasyTopic: SupplyAACSB: Reflective ThinkingBlooms: UnderstandLearning Objective: 02-022-5Which of the following would increase the supply of corn?a. an increase in the price of pesticidesb. a decrease in the demand for cornc. a fall in the price of cornd. a severe drought in the corn belte. a decrease in the price of wheatAnswer: eDifficulty: 02 MediumTopic: SupplyAACSB: AnalyticBlooms: ApplyLearning Objective: 02-022-6When Sonoma Vineyards reduces the price of its Cabernet Sauvignon from $15 a bottle to $12 a bottle, the result is an increase ina. the demand for this wine.b. the supply of this wine.c. the quantity of this wine demanded.d. the quantity of this wine supplied.Answer: cDifficulty: 02 MediumTopic: SupplyAACSB: Reflective ThinkingBlooms: UnderstandLearning Objective: 02-022-7Which of the following will cause a change in quantity supplied?a. a change in input pricesb. a technological changec. a change in the number of firms in the marketd. a change in the market price of the goodAnswer: dDifficulty: 01 EasyTopic: SupplyAACSB: Reflective ThinkingBlooms: UnderstandLearning Objective: 02-022-8When the average price of videocassette recorders (VCRs) falls, the result isa. an increase in supply of VCRs.b. an increase in the quantity of VCRs supplied.c. an increase in the quantity of VCRs demanded.d. a decrease in the quantity of VCRs demanded.Answer: cDifficulty: 01 EasyTopic: DemandAACSB: Reflective ThinkingBlooms: UnderstandLearning Objective: 02-012-9Use the following general linear demand relation:Qd =680-9P+0.006M-4PRwhere M is income and PRis the price of a related good, R. From this relation it is apparent that the good is:a.an inferior goodb. a substitute for good Rc. a normal goodd. a complement for good Re.both c and dAnswer: eDifficulty: 02 MediumTopic: DemandAACSB: AnalyticBlooms: ApplyLearning Objective: 02-012-10Use the following general linear demand relation:Qd =680-9P+0.006M-4PRwhere M is income and PR is the price of a related good, R. If M = $15,000 and PR= $20, thedemand function isa.P=690-9Qd.b.Qd=690-9P.c.Qd=680-9P.d.P=680-9Qd.e.Qd=800-19P.Answer: bDifficulty: 02 MediumTopic: DemandAACSB: AnalyticBlooms: ApplyLearning Objective: 02-012-11Use the following general linear demand relation:Qd =680-9P+0.006M-4PRwhere M is income and PR is the price of a related good, R. If M = $15,000 and PR= $20 and thesupply function is Qs=30+3P, equilibrium price and quantity are, respectively,a.P = $55 and Q = 195.b.P = $6 and Q = 38.c.P = $12 and Q = 200.d.P = $50 and Q = 170.e.P = $40 and Q = 250.Answer: aDifficulty: 02 MediumTopic: DemandAACSB: AnalyticBlooms: ApplyLearning Objective: 02-012-12Use the following general linear demand relation:Qd =680-9P+0.006M-4PRwhere M is income and PR is the price of a related good, R. If M = $15,000 and PR= $20 and thesupply function is Qs=30+3P, then, when the price of the good is $60,a.there is a shortage of 60 units of the good.b.there is equilibrium in the market.c.there is a surplus of 60 units of the good.d.the quantities demanded and supplied are indeterminate.Answer: cDifficulty: 02 MediumTopic: DemandAACSB: AnalyticBlooms: ApplyLearning Objective: 02-012-13Use the following general linear demand relation:Qd =680-9P+0.006M-4PRwhere M is income and PR is the price of a related good, R. If M = $15,000 and PR= $20 and thesupply function is Qs=30+3P, then, when the price of the good is $40,a. there is equilibrium in the market.b. there is a shortage of 180 units of the good.c. there is a surplus of 180 units of the good.d.there is a shortage of 80 units of the good.Answer: bDifficulty: 02 MediumTopic: DemandAACSB: AnalyticBlooms: ApplyLearning Objective: 02-012-14Use the following demand and supply functions:Demand: Q=50-4PdSupply: Q=20+2PsEquilibrium price and output area.P = $5 and Q = 70.b.P = $11 and Q = 3.32.c.P = $12 and Q = 44.d.P = $15 and Q = 50.e.none of the aboveAnswer: eDifficulty: 02 MediumTopic: DemandAACSB: AnalyticBlooms: ApplyLearning Objective: 02-012-15 Use the following demand and supply functions:Demand: Q=50-4PdSupply: Q=20+2PsIf the price is $10, there is aa. surplus of 30 units.b. shortage of 30 units.c.surplus of 40 units.d.shortage of 10 units.e.none of the aboveAnswer: aDifficulty: 01 EasyTopic: Market EquilibriumAACSB: Reflective ThinkingBlooms: UnderstandLearning Objective: 02-032-16 Use the following demand and supply functions:Demand: Q=50-4PdSupply: Q=20+2PsIf the price is $2, there is aa. surplus of 10 units.b. shortage of 10 units.c.surplus of 30 units.d.shortage of 18 units.e.none of the aboveAnswer: dDifficulty: 01 EasyTopic: Market EquilibriumAACSB: Reflective ThinkingBlooms: UnderstandLearning Objective: 02-032-17If price is $16 there isa. a shortage of 250 units.b. a surplus of 250 units.c. a shortage of 125 units.d. a surplus of 125 units.e. equilibrium in the market.Answer: bDifficulty: 01 EasyTopic: Market EquilibriumAACSB: Reflective ThinkingBlooms: UnderstandLearning Objective: 02-032-18Refer to the figure below:If the price is $16, the resultinga. surplus will lead to a fall in price.b.shortage will lead to a fall in price.c.surplus will lead to a rise in price.d.shortage will lead to a rise in price.Answer: aDifficulty: 01 EasyTopic: Market EquilibriumAACSB: Reflective ThinkingBlooms: UnderstandLearning Objective: 02-032-19If price is $8,a. there will be a surplus of 150 units.b. there will be a shortage of 150 units.c.price will fall.d.shortage of 75 units.e.surplus of 75 units.Answer: bDifficulty: 01 EasyTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-20Suppose that the market for salad dressing is in equilibrium. Then the price of lettuce rises. What will happen?a. The price of salad dressing will rise.b. The supply of salad dressing will decrease.c. The demand for salad dressing will decrease.d. The quantity demanded of salad dressing will increase.Answer: cDifficulty: 02 MediumTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-21Scientists have developed a bacterium they believe will lower the freezing point of agricultural products. This innovation could save farmers $1 billion a year in crops now lost to frost damage.If this technology becomes widely used, what will happen to the equilibrium price and quantity in, for example, the potato market?a. price will decrease, quantity will decreaseb. price will decrease, quantity will increasec. price will increase, quantity will decreased. price will increase, quantity will increasee. The change in equilibrium price and quantity is indeterminate.Answer: bDifficulty: 02 MediumTopic: SupplyAACSB: AnalyticBlooms: ApplyLearning Objective: 02-022-22Suppose that the market for engagement rings is in equilibrium. Then political unrest in South Africa shuts down the diamond mines there. South Africa is the world's primary supplier ofdiamonds. What will happen?a. The equilibrium quantity of engagement rings will decrease.b. The equilibrium price of engagement rings will decrease.c. The demand for engagement rings will decrease.d. The supply of engagement rings will increase.Answer: aDifficulty: 01 EasyTopic: SupplyAACSB: AnalyticBlooms: ApplyLearning Objective: 02-022-23So long as the actual market price exceeds the equilibrium market price, there will bea. downward pressure on the price.b. upward pressure on the price.c. excess demand.d. a shortage.Answer: aDifficulty: 01 EasyTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-24In which of the following cases will the effect on equilibrium output be indeterminate (i.e., depend on the magnitudes of the shifts in supply and demand)?a. Demand increases and supply increasesb. Demand decreases and supply decreasesc. Demand decreases and supply increasesd. Demand remains constant and supply increasesAnswer: cDifficulty: 02 MediumTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-25Increases in the wage rates of coal miners and decreases in the price of natural gas would cause the price of coal toa. rise, fall, or remain unchanged depending on the magnitude of the changes, but theequilibrium quantity of coal would fall.b. rise, fall, or remain unchanged depending on the magnitude of the changes, but theequilibrium quantity of coal would increase.c. rise, but the equilibrium quantity of coal would rise or fall depending on the magnitude ofthe changes.d. rise, but the equilibrium quantity of coal would fall.e. fall, but the equilibrium quantity of coal would rise or fall depending on the magnitude ofthe changes.Answer: aDifficulty: 02 MediumTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-26In the figure, the equilibrium price and quantity area. P = $6 and Q = 800.b. P = $4 and Q = 300.c. P = $4 and Q = 400.d. P = $6 and Q = 300.e. P = $7 and Q = 800.Answer: dDifficulty: 01 EasyTopic: Market EquilibriumAACSB: Reflective ThinkingBlooms: UnderstandLearning Objective: 02-032-27Let demand remain constant at D; an increase in wages causes firms to be willing and able to sell 150 fewer units at each price than they were before the wage increase.a. The new equilibrium price and quantity will be P = $6 and Q = 150.b. The new equilibrium price and quantity will be P = $6 and Q = 400.c. The new equilibrium price and quantity will be P = $7 and Q = 250.d. The new equilibrium price and quantity will be P = $8 and Q = 300.Answer: cDifficulty: 02 MediumTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-28Let supply remain constant at S; a decrease in income causes consumers to be willing and able to purchase 150 fewer units at each price than they were previously.a. The new equilibrium price and quantity will be P = $6 and Q = 150.b. The new equilibrium price and quantity will be P = $5 and Q = 150.c. The new equilibrium price and quantity will be P = $7 and Q = 250.d. The new equilibrium price and quantity will be P = $5 and Q = 200.Answer: dDifficulty: 02 MediumTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-29Refer to the figure below:Let supply remain constant at S; an increase in the price of a substitute good causes consumers to be willing and able to buy 150 more units of the good at each price in the list than they werewhen demand was D. Which of the following statements is (are) true?a. At the original equilibrium price there will be a shortage of 150.b. At the original equilibrium price there will be a surplus of 150c. At the new equilibrium P = $6 and Q = 450.d. At the new equilibrium P = $7 and Q = 400.e. both a and dAnswer: eDifficulty: 02 MediumTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-30Use the following demand and supply functions:Demand:Q=900-60PdSupply:Q=-200+50PsEquilibrium price and output area. P = $7 and Q = 480.b. P = $10 and Q = 300.c. P = $20 and Q = 150.d. P = $100 and Q = 5,300.Answer: bDifficulty: 02 MediumTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-31Use the following demand and supply functions:Demand:Q=900-60PdSupply:Q=-200+50PsIf the price is currently $11, there is aa. surplus of 110 units.b. shortage of 240 units.c. surplus of 350 units.d. shortage of 700 units.Answer: aDifficulty: 02 MediumTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-32Use the following demand and supply functions:Demand:Q=900-60PdSupply:Q=-200+50PsLet supply remain constant; an increase in income causes consumers to be willing and able to buy 220 more units at each price than they were previously. The new equilibrium price and quantity area. P = $10 and Q = 520.b. P = $12 and Q = 400.c. P = $10 and Q = 80.d. P = $15 and Q = 600.Answer: bDifficulty: 02 MediumTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-33 A "puppy boom" and an increase in the price of horse meat would cause the market price of dog food toa. rise, fall, or remain unchanged depending on the magnitude of the changes, and themarket output to rise.b. rise and the market output to rise, fall, or remain unchanged depending on the magnitudeof the changes.c. rise and the market output to rise .d. fall and the market output to rise, fall, or remain unchanged depending on the magnitudeof the changes.Answer: bDifficulty: 02 MediumTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-34With a given supply curve, a decrease in demand leads toa. a decrease in equilibrium price and an increase in equilibrium quantity.b. an increase in equilibrium price and a decrease in equilibrium quantity.c. a decrease in equilibrium price and a decrease in equilibrium quantity.d. no change in price and a decrease in equilibrium quantity.Answer: cDifficulty: 01 EasyTopic: Market EquilibriumAACSB: Reflective ThinkingBlooms: UnderstandLearning Objective: 02-032-35Suppose that more people want Orange Bowl tickets than the number of tickets available. Which of the following statements is correct?a. There is a shortage of Orange Bowl tickets at the box office price.b. The box office price is higher than the equilibrium price for Orange Bowl tickets.c. If the box office price were raised, the excess demand for Orange Bowl tickets woulddecrease.d. both a and ce.all of the aboveAnswer: dDifficulty: 02 MediumTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-36Use the following general linear demand relation:Qd =100-5P+0.004M-5PRwhere P is the price of good X, M is income, and PRis the price of a related good, R. What is thedemand function when M = $50,000 and PR= $10?a.Qd=350-5Pb Qd=300-5Pc.Qd=200-5Pd.Qd=100-5Pe.none of the aboveAnswer: eDifficulty: 02 MediumTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-37Use the following general linear demand relation:Qd =100-5P+0.004M-5PRwhere P is the price of good X, M is income, and PRis the price of a related good, R. From the demand function it is apparent that related good R isa. normal.b.inferior.c. a substitute for good X .d. a complement for good X.Answer: dDifficulty: 02 MediumTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-38 Use the following general linear demand relation:Qd =100-5P+0.004M-5PRwhere P is the price of good X, M is income, and PRis the price of a related good, R. If M =$50,000 and PR = $10 and the supply function is Qs=150+5P, market price and output are,respectively,a. P = $12 and Q = 150.b. P = $10 and Q = 200.c.P = $12 and Q = 200.d.P = $15 and Q = 175.e.P = $15 and Q = 225.Answer: bDifficulty: 02 MediumTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-39Use the following general linear demand relation:Qd =100-5P+0.004M-5PRwhere P is the price of good X, M is income, and PRis the price of a related good, R. If income increases to $100,000 and the price of the related good is now $20, what is the demand function?a.Qd=300-5Pb.Qd=400-10Pc.Qd=100-10Pd.Qd=400-5Pe.none of the aboveAnswer: dDifficulty: 02 MediumTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-40Use the following general linear demand relation:Qd =100-5P+0.004M-5PRwhere P is the price of good X, M is income, and PRis the price of a related good, R. Income is $100,000, the price of the related good is $20, and the supply function is Q s = 150 + 5P. What is the equilibrium price?a.$30b.$25c.$40d.$35e.$50Answer: bDifficulty: 02 MediumTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-41Use the following general linear demand relation:Qd =100-5P+0.004M-5PRwhere P is the price of good X, M is income, and PRis the price of a related good, R. Income is $80,000, and the price of the related good is $40. Also let consumers' tastes change so thatconsumers now demand 100 more units at each price. When the price of the good is $50, how many units of the good are demanded?a.70b.200c.220d.100e.none of the aboveAnswer: aDifficulty: 02 MediumTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-42If a demand curve goes through the point P = $6 and Qd= 400, thena. $6 is the highest price consumers will pay for 400 units.b. $6 is the lowest price consumers can be charged to induce them to buy 400 units.c. 400 units are the most consumers will buy if price is $6.d. consumers will buy more than 400 if price is $6.e. both a and cAnswer: eDifficulty: 02 MediumTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-43If a supply curve goes through the point P = $10 and Qs= 320, thena. $10 is the highest price that will induce firms to supply 320 units.b. $10 is the lowest price that will induce firms to supply 320 units.c. at a price higher than $10 there will be a surplus.d. at a price lower than $10 there will be a shortage.e. both c and dAnswer: bDifficulty: 02 MediumTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-44Use the following general linear supply function:Qs =40+6P-8PI+10Fwhere Qs is the quantity supplied of the good, P is the price of the good, PIis the price of aninput, and F is the number of firms producing the good. If PI= $20 and F = 60 what is the equation of the supply function?a. Qs=400+6Pb.Qs=40+8Pc. P=480+6Qsd. Qs=480+6Pe. none of the aboveAnswer: dDifficulty: 02 MediumTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-45Use the following general linear supply function:Qs =40+6P-8PI+10Fwhere Qs is the quantity supplied of the good, P is the price of the good, PIis the price of aninput, and F is the number of firms producing the good. If PI= $20, F = 60, and the demandfunction is Qd=600-6P the equilibrium price and quantity are, respectively,a. P = $10 and Q = 640.b. P = $8 and Q = 326.c.P = $10 and Q = 540.d.P = $8 and Q = 640.e.none of the above.Answer: cDifficulty: 02 MediumTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-46Use the following general linear supply function:Qs =40+6P-8PI+10Fwhere Qs is the quantity supplied of the good, P is the price of the good, PIis the price of aninput, and F is the number of firms producing the good. Now suppose PI= $40 and F = 50, what is the largest amount of the good that firms will supply when the price of the good is $20?a. 340 unitsb.220 unitsc.120 unitsd.80 unitsAnswer: aDifficulty: 02 MediumTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-47Use the following general linear supply function:Qs =40+6P-8PI+10Fwhere Qs is the quantity supplied of the good, P is the price of the good, PIis the price of aninput, and F is the number of firms producing the good. When PI= $40 and F = 50, the INVERSE supply function isa.P = –36.667 + 0.1667Q s.b.P = –220 + 6Q s.c.P = 220 + 0.1667Q s.d.P = 220 + 6Q s.Answer: aDifficulty: 01 EasyTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-48Use the following general linear supply function:Qs =40+6P-8PI+10Fwhere Qs is the quantity supplied of the good, P is the price of the good, PIis the price of aninput, and F is the number of firms producing the good. Suppose PI= $40 and F = 50, what is the lowest price that will induce firms to supply 400 units of output?a.$15b.$20c.$25d.$30e.$35Answer: dDifficulty: 02 MediumTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-49Use the following general linear supply function:Qs =40+6P-8PI+10Fwhere Qs is the quantity supplied of the good, P is the price of the good, PIis the price of aninput, and F is the number of firms producing the good. Suppose PI= $40, F = 50, and thedemand function is Qd=700-6P, then if government sets a price of $50 what will be the result?a. a shortage of 120b. a surplus of 120c. a shortage of 160d. a surplus of 160Answer: bDifficulty: 01 EasyTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-50Use the following general linear supply function:Qs =40+6P-8PI+10Fwhere Qs is the quantity supplied of the good, P is the price of the good, PIis the price of aninput, and F is the number of firms producing the good. Suppose PI= $40, F = 50, and thedemand function is Qd=700-6P, then if government sets a price of $30 what will be the result?a. a shortage of 120b. a surplus of 120c. a shortage of 160d. a surplus of 160Answer: aDifficulty: 01 EasyTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-51Use the following general linear demand function below:Qd =a+bP+cM+dPRwhere Q d = quantity demanded, P = the price of the good, M = income, PR= the price of a good related in consumption. The law of demand requires thata.a < 0.b.b < 0.c.P < 0.d.a < 0 and b < 0.e.b < 0 and P < 0.Answer: bDifficulty: 02 MediumTopic: Changes in Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-052-52Use the following general linear demand function below:Qd =a+bP+cM+dPRwhere Q d = quantity demanded, P = the price of the good, M = income, PR= the price of a good related in consumption. If c = 15 and d = 20, the good isa. a normal good.b. an inferior good.c. a substitute for good R.d. a complement with good R.e.both a and cAnswer: eDifficulty: 02 MediumTopic: DemandAACSB: AnalyticBlooms: ApplyLearning Objective: 02-012-53Use the following general linear demand function below:Qd =a+bP+cM+dPRwhere Q d = quantity demanded, P = the price of the good, M = income, PR= the price of a good related in consumption. For the general linear demand function given abovea. D QdD M=c.b.d is the effect on the quantity demanded of the good of a one-dollar change in the price ofthe related good, all other things constant.c.b is the effect on the quantity demanded of the good of a one-dollar change in the price ofthe good, all other things constant.d. all of the aboveAnswer: dDifficulty: 03 HardTopic: DemandAACSB: AnalyticBlooms: AnalyzeLearning Objective: 02-012-54If the current price of a good is $10, market demand is Q=400-20P, and market supply isdQ=-50+10P, thensa. more of the good is being produced than people want to buy.b. a lower price will increase the shortage.c. at the current price there is excess demand, or a shortage, of 150 units.d. Both b and ce. All of the aboveAnswer: dDifficulty: 02 MediumTopic: DemandAACSB: AnalyticBlooms: ApplyLearning Objective: 02-012-55Yesterday's newspaper reported the results of a study indicating that people who eat more bananas are more attractive to the opposite sex. What do you expect to happen to the market price and quantity of bananas?a. price will decrease, quantity will decreaseb. price will decrease, quantity will increasec. price will increase, quantity will decreased. price will increase, quantity will increaseAnswer: dDifficulty: 01 EasyTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-56If the market price of eggs rises at the same time as the market quantity of eggs purchased decreases, this could have been caused bya. an increase in demand with no change in supply.b. a decrease in supply with no change in demand.c. an increase in supply and an increase in demand.d. an increase in supply and a decrease in demand.Answer: bDifficulty: 02 MediumTopic: Market EquilibriumAACSB: AnalyticBlooms: ApplyLearning Objective: 02-032-57Derrick owns and operates a bakery. Every Saturday he bakes a batch of fresh kolaches, and every Saturday he sells all the kolaches and has to turn some customers away. Which of thefollowing statements is correct?a. At the current price, quantity demanded exceeds quantity supplied.b. The current price is higher than the equilibrium price.c. If Derrick lowered the price of kolaches, the shortage would increase.d. both a and c。
管理经济学课件Chapter02
MANAGERIAL ECONOMICS
Figure
2.2
MAURICE
THOMAS
Shifts in Demand
M, PR , J, Pe , N
McGraw-Hill/Irwin
© 2002 The McGraw-Hill Companies, Inc. All rights reserved.
2.1 需求(Demand)
• 导致市场需求移动的变量
导致市场需求曲线移动的变量
变量值的增加……
互补品的价格
导致需求曲线向右移动
因为 消费者购买的互补品会减少,该 产品会减少 消费者把它们较高收入中较少的 部分用于购买该产品
收入(且该产品是劣质 品)
•惠普公司估计amount of a good that will be purchased for a given price – Maximum price consumers will pay for a specific amount of the good
2.需求函数(Demand Functions)
使惠普公司打印机的 需求量比预测的要低 很多
Qd a bP cM dPR e fPe gN
Variable Relation to Qd
Inverse Direct for normal goods Inverse for inferior goods Direct for substitutes
化
收入效应
产品价格变化对消费者购买力的影响所导致
的对这种产品需求量的变化
4.需求曲线的移动(Shifts in Demand)
当商品的价格发生变化时,消费者对此种商品 的需求量也就会发生相应的变化,它表现为沿着确 定的需求曲线移动。
《管理经济学》英文缩写与解释
AFC(Average Fixed Cost):平均固定成本
AP(Average Product):平均产量
AR(Average Revenue):平均收益
AVC(Average Variable Cost):平均可变成本
C(Cost):成本
CBA(Cost Benefit Analysis):成本收益分析
P(Price):价格
PEP(Price Expansion Path):价格扩展线
PEL(Production Expansion Line):生产扩展线
PS(Producer Surplus ):生产者剩余
FP(Factors of Production):生产要素
Q(Quantity ):数量
MC(Marginal Cost):边际成本
MFC(Marginal Factor Cost):边际要素成本
DC(Demand Curve):需求曲线
DM(Diminishing Marginal):边际递减
MTR(Marginal Tax Rate):边际税率
EP(Economic Profit):经济利润
ES(Economies of Scale):规模经济
DS(Diseconomies of Scale):规模不经济
CM(Competitive Market):竞争性市场
MC(Monopolistic Competition):垄断竞争
OC(Oligopoly Competitive):寡头竞争
MP(Marginal Product):边际产量/产品
TFC(Total Fixed Cost):总固定成本
经济学英语知识点归纳
经济学英语知识点归纳经济学是研究如何合理利用资源以满足人们需求的一门社会科学。
在学习经济学时,掌握经济学英语知识点是很重要的。
下面将详细介绍一些常见的经济学英语知识点。
1. Microeconomics(微观经济学): Microeconomics studies the behavior of individual consumers and firms in making decisions on the allocation oflimited resources.2. Macroeconomics (宏观经济学): Macroeconomics is the branch of economics that deals with the performance, structure, behavior, and decision-making of an economy as a whole.3. Supply and Demand(供求关系): Supply refers to the quantity of a good or service that producers are willing to offer at a given price, while demand refers to the quantity of a good or service that consumers are willing to buy at a given price. The interaction between supply and demand determines the equilibrium price and quantity in a market.4. Elasticity(弹性): Elasticity measures the responsiveness of quantity demanded or supplied to changes in price or income. Price elasticity of demand measures the percentage change in quantity demanded due to a 1% change in price, while price elasticity of supply measures the percentage change in quantity supplied due to a 1% change in price.5. Market Structure(市场结构): Market structure refers to thecharacteristics of a market, such as the number of firms, barriers to entry, and degree of product differentiation. Common market structures includeperfect competition, monopoly, monopolistic competition, and oligopoly.6. GDP (Gross Domestic Product)(国内生产总值): GDP is the total value of all final goods and services produced within a country's borders in a given period of time. It is commonly used as an indicator of economic performance.7. Inflation(通货膨胀): Inflation refers to a sustained increase in the general price level of goods and services over a period of time. It reduces the purchasing power of money and can have negative effects on an economy.8. Unemployment(失业): Unemployment refers to the state of being without a job. It is an important economic indicator and can have significant social andeconomic consequences.9. Fiscal Policy(财政政策): Fiscal policy refers to the use of government spending and taxation to influence the economy. It is often used to stabilize the economy and promote economic growth.10. Monetary Policy(货币政策): Monetary policy refers to the actions taken by a central bank to control the money supply and interest rates in order to influence the economy. It is often used to control inflation and promote economic stability.11. Comparative Advantage(比较优势): Comparative advantage refers to the ability of a country, individual, or firm to produce a good or service at a lower opportunity cost than others. It is the basis for international trade.12. Exchange Rate(汇率): The exchange rate is the rate at which one currency can be exchanged for another. It is determined by supply and demand in the foreign exchange market and can have a significant impact on international trade and investment.13. Trade Balance(贸易平衡): Trade balance refers to the difference betweena country's exports and imports. A positive trade balance, or trade surplus, occurs when exports exceed imports, while a negative trade balance, or trade deficit, occurs when imports exceed exports.14. Market Failure(市场失灵): Market failure occurs when the allocation of resources by a free market is inefficient and leads to a suboptimal outcome. Common causes of market failure include externalities, public goods, and imperfect competition.15. Game Theory(博弈论): Game theory is a branch of economics that studies the strategic interactions between individuals or firms in situations where the outcome of one's decision depends on the decisions of others. It is used to analyze behavior in situations such as oligopoly and bargaining.以上是一些常见的经济学英语知识点。
管理经济学大纲ManagerialEconomicsSyllabus
PEKING UNIVERSITYHSBC BUSINESS SCHOOLProfessor KONG YingCourse OutlineManagerial EconomicsCOURSE DESCRIPTIONManagerial Economics is the application of economic theory and methodology to managerial decision making problems within various organizational settings such as a firm or a government agency. The emphasis in this course will be on demand analysis and estimation, production and cost analysis under different market conditions, advanced topics in business strategy. Students taking this course are expected to have had some exposure to economics and be comfortable with basic algebra. Some knowledge of calculus would also be helpful.COURSE OBJECTIVEIn today's dynamic economic environment, effective managerial decision making requires timely and efficient use of information. The purpose of this course is to provide students with a basic understanding of the economic theory and analytical tools that can be used in decision making problems. Students who successfully complete the course will have a good understanding of economic concepts and tools that have direct managerial applications. The course will sharpen their analytical skills through integrating their knowledge of the economic theory with decision making techniques. Students will learn to use economic models to isolate the relevant elements of a managerial problem, identify their relationships, and formulate them into a managerial model to which decision making tools can be applied. Among the topics covered in the course are: price determination in alternative market structures, demand theory, production and cost functions, and business strategy. In addition, the course will provide a basic introduction to econometric analysis and its role in managerial decision making.TEXBOOKS AND CLASS NOTESThe main textbook is Managerial Economics and Business Strategy, 7th ed. by Michael Baye, McGraw HillClass notes (PPT) and other materials will be posted online for students download.COURSE EVELUATIONMidterm Exam: 30%Final Exam: 50% Consulting Projects: 20%SYLLABUSAll chapters listed below refer to the Baye textbook unless otherwise indicated. You are responsible for materials in the Baye text that correspond to the material covered in class. The Baye text should be viewed as a learning aide, NOT as an independent source of examinable material. However, doing questions end of each chapters will greatly help you to prepare exams.Week 1The Fundamentals of Managerial Economics Ch 1Market Forces: Demand and Supply Ch 2Week 2Quantitative Demand Analysis Ch 3The Theory of Individual Behavior Ch 4Week 3The Production Process and Costs Ch 5Week 4The Organization of the Firm Ch 6The Nature of Industry Ch 7Week 5Midterm ExamManaging in Competitive, Monopolistic,Monopolistically Competitive Market Ch 8Week 6Basic Oligopoly Models Ch 9Game Theory: Inside Oligopoly Ch 10Week 7Pricing Strategies for Firms with Market Power Ch 11Week 8The Economics of Information Ch 12Advanced Topics in Business Strategy Ch 13Week 9A Manager’s Guide to Government in the Marketplace Ch 14Project Presentation and Hand InFinal Exam (TBD)CONSULTING PROJECTSIn order to help students to build up the managerial economics analysis skill we provide 4 real world consulting projects in the course. Students are required to independently conduct 4 consulting reports regarding to the 4 projects. The exercises require you to apply some of the tools you learned in each chapter covered in the class to make a recommendation based on an actual business scenario. The topics of 4 consulting projects are,·Estimating Industry Demand for Fresh Market Carrots·Estimation and Analysis of Demand for Fast Food Meals·Production Decisions at Harding Silicon Enterprises, Inc.·Pricing and Production Decisions at PoolVac, Inc.Cheating, Plagiarism and Free RiderThe penalties for any form of cheating or plagiarism (whether in exams or project) are severe. Written work submitted must be your own. Any sources of information used in completing your work must be identified. Plagiarized written work will not be accepted and you should be aware that non acceptance of a submission might, in some cases, lead to failure in the course. Since the project is a team work, the final report should identify each student’s contribution. The significant uneven contribution in the work will lead to less mark for the student who made less contribution comparing to his/her team member.。
管理经济学ch02
What Went Wrong at LTCM?
• Long Term Capital Management was a ‘hedge fund’ run by some top-notch finance experts (1993-1998)
• LTCM looked for small pricing deviations between interest rates and derivatives, such as bond futures.
• Should we market an Amoretto Flavored chewing gum for adults?
»It is a complex combination of marketing, production, and financial issues
Slide 1
Break Decisions Into Smaller Units:
Concepts of Risk
• When probabilities are known, we can analyze risk using probability distributions
»Assign a probability to each state of nature, and be
• NPV = t=0 NCFt / ( 1 + rt )t
» where NCFt is the net cash flow in period t
• NPV Rule: Do all projects that have positive net
present values. By doing this, the manager maximizes shareholder wealth.
管理经济学术语(中英文)
《管理经济学》中英文术语Chapter I The Fundamentals Managerial Economics accounting cost 会计成本accounting profits 会计利润constraints 约束条件consumer-consumer rivalry 消费者-消费者竞争consumer-producer rivalry 消费者-生产者竞争economic profits 经济利润economics 经济学ex-dividend date 分红期前explicit cost 显性成本five forces framework 五力构架模型future value(FV) 将来值implicit cost 隐性成本incentives 激励incremental cost 增量成本incremental revenue 增量收益manager 管理者managerial economics 管理经济学marginal analysis 边际分析marginal benefit 边际收益marginal cost 边际成本marginal net benefit 边际净收益net present value(NPV) 净现值opportunity cost 机会成本perpetuity 永续年金present value (PV) 现值producer-producer rivalry 生产者-生产者竞争profit 利润time value of money 货币的时间价值value of a firm 企业价值Chapter 2 Market Forces: Demand and Supplyad valorem tax 丛价税change in demand 需求的变动change in quantity demanded 需求量的变动change in quantity supplied 供给量的变动change in supply 供给的变动comparative static analysis 比较静态分析complements 互补品consumer expectations 消费者预期consumer surplus 消费者剩余decrease in demand 需求的减少demand 需求demand function 需求函数demand shifters 影响需求变动的因素equilibrium price 均衡价格equilibrium quantity 均衡数量excise tax 消费税full economic price 完全经济价格increase in demand 需求的增加inferior good 劣等品informative advertising 信息型广告inverse demand function 反需求函数inverse supply function 反供给函数law of demand 需求定律law of supply 供给定律linear demand function 线形需求函数linear supply function 线形供给函数non pecuniary price 非金钱价格normal good 正常品persuasive advertising 诱导型广告price ceiling 最高限价price floor 最低限价producer expectation 生产者预期producer surplus 生产者剩余shortage 短缺stockpiling 储备存货substitutes 替代品supply 供给supply function 供给函数supply shifters 影响供给变动的因素Chapter 3 Quantitative Demand Analysiscross-advertising elasticity 交叉广告弹性cross-price elasticity 交叉价格弹性econometrics 计量经济学elastic demand 需求富有弹性elasticity 弹性income elasticity 收入弹性inelastic demand 需求缺乏弹性least squares regression 最小二乘回归linear demand 线形需求log-linear demand 对数线形需求own price elasticity of demand 需求的自价格弹性perfectly elastic demand 需求完全弹性perfectly inelastic demand 需求完全无弹性regression analysis 回归分析regression line 回归直线standard error 标准差unitary elastic demand 需求单位弹性Chapter 4 The Theory of Individual Behaviorbudget constraint 预算约束budget line 预算线budget set 预算集“ buy one, get one free” deals “买一赠一”交易completeness 完全性consumer equilibrium 消费者均衡diminishing marginal rate of substitution 边际替代率递减income effect 收入效应indifference curve 无差异曲线more is better 越多越好substitution effect 替代效应transitivity 可传递性Chapter 5 The Production Process and Costsaverage fixed cost 平均固定成本(AFC)average product 平均产量(AP)average total cost 平均总成本(ATC) average variable cost 平均可变成本(AVC) capital 资本constant returns to scale 固定规模收益cost function 成本函数cost minimization 成本最小化decreasing ( or diminishing ) marginal returns 边际报酬递减diminishing marginal rate of technical substitution 边际技术替代率递减diseconomies of scale 规模不经济economies of scale 规模经济economies of scope 范围经济fixed costs 固定成本increasing marginal returns 边际报酬递增isocost line 等成本线isoquant 等产量线long run 长期long-run average cost curve 长期平均成本曲线marginal ( incremental ) cost 边际(增量)成本(MC)marginal product 边际产量(MP)marginal rate of technical substitution 边际技术替代率(MRTS)negative marginal returns 负边际报酬production function 生产函数profit-maximizing input usage 利润最大化的投入使用量short-run 短期short-run cost function 短期成本函数sunk costs 沉没成本total cost 总成本(TC)total product 总产量(TP) value marginal product 边际产品价值variable costs 可变成本variable factors of production 可变生产要素。
《管理经济学》英文缩写与解释
PEP(PriceExpansionPath):价格扩展线
PEL(Production Expansion Line):生产扩展线
PS(Producer Surplus):生产者剩余
FP(Factors of Production):生产要素
Q(Quantity):数量
r(rate):利率
CS(Consumer Surplus):消费者剩余
D(Demand):需求
E(elasticity):弹性
ED(elasticity of Demand):需求的价格弹性
ES(Elasticity of Supply):供给的价格弹性
CPE(Cross-price Elastic):交叉价格弹性
CPED(Cross-price elasticity of demand):需求交叉价格弹性
AC(Average Cost) :平均总成本
AFC(Average Fixed Cost):平均固定成本
AP(Average Product):平均产量
AR(Average Revenue):平均收益
AVC(Average Variable Cost):平均可变成本
C(Cost):成本
CBA(Cost BenefitAnalysis):成本收益分析
Exy( Elastic):交叉弹性的系数xy
E(Equilibrium):均衡
K(Capital简称, C被Cost占用):资本
L(Labour):劳动力
LAC(Long-run Average Cost):长期平均成本
LMC(Long-run Marginal Cost):长期边际成本
LTC(Long-run Total Cost):长期总成本
管理经济学论文 英文
管理经济学论文英文Title: The Impact of Pricing Strategies on Consumer Behavior Abstract:As markets become more competitive and consumers become more price-conscious, the importance of pricing strategies in influencing consumer behavior has never been more critical. This paper examines how various pricing strategies, such as dynamic pricing, price bundling, and promotional pricing impact consumer behavior. It also explores the role of psychological pricing tactics in shaping consumer perceptions and purchase decisions. Using economic theory and empirical evidence, we analyze the effects of pricing strategies on consumer demand, price sensitivity, brand loyalty, and overall market competitiveness. The findings of this research provide valuable insights for businesses aiming to optimize their pricing strategies to drive sales and enhance profitability.Introduction:Understanding consumer behavior is essential for businesses seeking to gain a competitive edge in the marketplace. Pricing strategies play a crucial role in shaping consumer perceptions and purchase decisions. By setting the right price, businesses can influence consumer demand, increase sales, and maximize profits. In this paper, we will explore the impact of various pricing strategies on consumer behavior and discuss their implications for businesses.Literature Review:Previous research has shown that pricing strategies, such as dynamic pricing, price bundling, and promotional pricing, can have a significant impact on consumer behavior. Dynamic pricing, for example, involves adjusting prices based on demand fluctuations and market conditions. Studies have found that dynamic pricing can increase profits by exploiting consumer willingness to pay. Price bundling, on the other hand, involves offering multiple products or services together at a discounted rate. Research has shown that price bundling can increase sales and enhance customer loyalty. Promotional pricing tactics, such as discounts and coupons, can also influence consumer behavior by creating a sense of urgency and incentivizing immediate purchases.Methodology:To examine the impact of pricing strategies on consumer behavior, we will conduct a literature review of existing studies and analyze empirical data on pricing practices and consumer preferences. We will also utilize economic models and theories to assess the effects of pricing strategies on consumer demand, price sensitivity, and brand loyalty. By combining qualitative and quantitative methods, we aim to provide a comprehensive analysis of the relationship between pricing strategies and consumer behavior.Results:Our analysis shows that pricing strategies have a significant impact on consumer behavior. Dynamic pricing can increase profits bytargeting price-sensitive consumers and capturing surplus value. Price bundling can enhance customer loyalty and encourage cross-selling. Promotional pricing tactics can stimulate demand and increase sales volume. Psychological pricing techniques, such as using odd pricing or reference prices, can also influence consumer perceptions and purchase decisions. Overall, businesses that effectively utilize pricing strategies can gain a competitive advantage and drive profitability.Conclusion:Pricing strategies play a crucial role in shaping consumer behavior and influencing purchase decisions. By understanding the effectsof pricing strategies on consumer preferences and market dynamics, businesses can optimize their pricing strategies to drive sales and enhance profitability. This paper provides valuable insights for businesses seeking to improve their pricing practices and gain a competitive edge in today's competitive market environment.。
《管理经济学》课程教学大纲
《管理经济学》课程教学大纲目录管理经济学 (1)生产运作管理 (4)数据、模型与决策I (6)数据、模型与决策II (11)人力资源管理 (15)《管理经济学》课程教学大纲课程名称(中文):管理经济学课程名称(英):Managerial Economics学分数: 3学分课内学时:45学时课外自学学时:90学时课程内容简介管理经济学是一门应用微观经济学,是工商管理、会计硕士专业的学位课。
管理经济学主要以微观经济学的基本理论为基础,借助于决策科学的、数理统计学等学科的各种方法和工具,指导企业决策者高效率地配置稀缺资源,制定和实施能使企业目标得以实现的经济决策。
管理自1950年代诞生以来,被国内外越来越多的商学院和管理学院采用为核心必修课程,表明了它在培养造就高水平经济管理人才过程中不可替代的重要作用。
管理经济学的主要内容可分为微观经济理论、统计和优化方法、管理决策等三大部分内容。
按学校国际化的要求,管理经济学授课均采用国际上著名教科书,教学分中文和双语两种方式,双语教学使用英文教材,全英文授课是未来的发展方向。
通过本课程的学习,学员应该对现代市场经济运行机理有全面系统的了解,能用管理经济学的基本理论分析和解决企业所面临的管理问题,掌握企业经营统计、优化的分析工具和方法,熟悉企业常见的经营决策的一般规律和过程,能根据基本的管理经济学原理和具体经营环境,制定出科学的企业决策。
课外自学内容(100字以内,无此项内容的课程不填)为教师重点讲授章节后要求的教科书自学部分,以及发放的课外阅读材料(含案例材料)课程大纲(具体到章、节、小节)1.绪论2.基本训练(选讲内容)3.需求分析4.需求估计(选讲内容)5.企业和经济预测(选讲内容)6.生产理论7.线性规划(选讲内容)8.成本理论9.成本理论应用(选讲内容)10.完全竞争和垄断11.垄断竞争和寡头12.博弈论与竞争战略(选讲内容)13.定价分析与定价方法14.组织形式、治理与机制设计(选讲内容)15.长期投资决策与风险管理(选讲内容)16.技术变革和布点理论(选讲内容)17.企业决策与政府管制(选讲内容)18.专题(任课教师可根据自己的研究作报告)主要参考书目(其中应指定一本作为重点参考教材)1.[美] H·克雷格·彼得森等著。
管理经济学ManagerialEconomics-精品
➢ 个体需求(individual demand)
价格 2 4 9
20
需求
需求曲线
(Demand Curve)
2.1 需求(Demand)
➢市场需求(market demand)
在同一价格水平下,所有个体需求量的横向叠加。
➢ 需求规律(Law of demand)
在影响需求的其他因素既定的条件下,整个市场对商 品的需求量与其价格之间存在着反向的依存关系。
研室研究助理 2019-2019 德国柏林洪堡大学经济系,银行、证券及
保险研究所 联合培养奖学金生 2019年7月至今 同济大学经济与管理学院经济与金
融系 讲师,副教授 主要研究方向:金融风险管理,巨灾证券化,
企业风险管理
内容(Content)
1. 经济学及其研究方法(Introduction) 2. 需求、供给与均衡价格(Demand, Supply and Equilibrium) 3. 厂商理论——生产理论 (Theory of Firm – Production Theory ) 4. 厂商理论——成本理论(Theory of the Firm – Cost Theory) 5. 市场及厂商均衡(Market and Firm Equilibrium) 6. 厂商理论——从产权的角度(from aspect of property right) 7. 国际贸易——比较优势原理 (International Trade – Comparative
quantity supplied)
供给量的变化是指当其他因素不变的情况下,随着价格变化 ,供给量沿着需求曲线的变化
供给的变动是指当除价格以外的其他因素变化时,供给曲线 发生移动,例如原材料价格下降
经济学基本词汇英文对照
经济学基本词汇英文对照1. 供需关系(Supply and Demand)在经济学中,供需关系是指商品或服务的供给量与需求量之间的关系。
当供给量大于需求量时,价格往往下降;反之,当需求量大于供给量时,价格则会上升。
2. 市场均衡(Market Equilibrium)市场均衡是指在一个市场中,商品的供给量和需求量达到平衡状态,此时商品的价格稳定。
3. 边际效用(Marginal Utility)边际效用是指消费者在消费过程中,每增加一单位商品所获得的额外满足感。
随着消费量的增加,边际效用逐渐递减。
4. 机会成本(Opportunity Cost)机会成本是指为了得到某种东西而放弃的其他最有价值的机会。
在做决策时,我们需要考虑机会成本。
5. 生产要素(Factors of Production)生产要素是指在生产过程中所使用的资源,主要包括劳动力、土地、资本和企业家精神。
6. 宏观经济学(Macroeconomics)宏观经济学研究的是整个国家或地区的经济总量、经济增长、通货膨胀、失业等经济现象。
7. 微观经济学(Microeconomics)微观经济学研究的是个体经济单位(如家庭、企业)在资源有限的情况下如何进行选择,以及这些选择如何影响市场价格和资源配置。
8. 总需求(Aggregate Demand)总需求是指一个国家或地区在一定时期内,所有消费者、企业、政府和外国购买者对最终产品和服务的需求总和。
9. 总供给(Aggregate Supply)总供给是指一个国家或地区在一定时期内,所有生产者愿意提供的最终产品和服务的总量。
10. 通货膨胀(Inflation)通货膨胀是指货币供应量增加,导致物价普遍上涨,购买力下降的经济现象。
11. 失业(Unemployment)失业是指有劳动能力并愿意工作的人未能找到工作的情况。
失业率是衡量一个国家或地区经济状况的重要指标。
12. 货币政策(Monetary Policy)货币政策是指中央银行通过调整货币供应量和利率等手段,以达到控制通货膨胀、促进经济增长等目标的政策。
- 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
© 2005 Prentice Hall, Inc.
2.6
Demand Curves
Figure 2.1
P1 P2 0
© 2005 Prentice Hall, Inc.
© 2005 Prentice Hall, Inc.
2.15
Non-Price Factors Influencing Supply
State of technology Input prices
Prices of goods related in
production
Future expectations
© 2005 Prentice Hall, Inc.
2.20
Changes (Increase) in Supply Figure 2.5
S1 S2 P1 0
A change in supply occurs when one or more of the factors held constant in defining a given supply curve change
A B
The demand curve shows the relationship between price of a good and quantity demanded, all else constant
Demand Q1 Q2 Quantity
2.7
More About Demand Curves
P1
DB DA 0 Q1 Q2 Q3 Q4 Quantity DM = DA + DB
© 2005 Prentice Hall, Inc.
2.11
Hale Waihona Puke Linear Demand Functions and Curves
Mathematical relationships with
no exponents that take a value other than 1
© 2005 Prentice Hall, Inc.
2.14
Supply
The functional relationship between
the price of a good or service and
the quantity that producers are willing to supply in a given time, all else held constant.
QD = 10 - 50PC + 0.31 + 1.5TC + 0.5E where
QD = quantity demanded of copper PC = price of copper I = consumer income index TC = index showing uses for copper
Q1
Q2
Quantity
2.19
Supply Relationships
Not all supply curves are linear Supply curve does not show actual
price of product but the relationship of alternative prices and quantities A positive relationship is shown as upward line where increase in one variable causes increase in another variable
Q1
Q2
Quantity
2.21
© 2005 Prentice Hall, Inc.
Change in Quantity Supplied
A price change causes movement from one point to another
• An increase in price of a substitute
The market demand curve, DM,
considers quantities demand at other prices
2.10
© 2005 Prentice Hall, Inc.
Individual Versus Market Demand Curve Figure 2.3
© 2005 Prentice Hall, Inc.
2.8
Increase in Demand
Figure 2.2
D2
D1
P1 0
A change in demand occurs when one or more of the factors are held constant in defining a given demand curve change
PA, PB = price of goods A and B, related to good X EXP = producer expectations about future prices NP = number of producers
(NOTE: Ellipsis is used to indicate many other variables that influence supply)
2. Income
The level of income affects demand for normal goods and inferior goods
© 2005 Prentice Hall, Inc.
2.3
Non-Price Factors Influencing Demand
3.
Prices of related goods
I = income
(continued on next slide)
© 2005 Prentice Hall, Inc.
2.5
The Demand Function
QXD = f (PX, T, I, PY, PZ, EXC, NC, … where PY and PZ = prices of goods Y and Z, which relate to consumption of good X EXC = consumer expectations about future prices NC = number of consumers
© 2005 Prentice Hall, Inc.
2.2
Non-Price Factors Influencing Demand
1. Tastes and preferences
Affected by socioeconomic factors such as age, sex, race, marital status, and education level
Simplification of analysis Best representation of individuals’
behavior
Not all demand functions are
linear
© 2005 Prentice Hall, Inc.
2.12
Demand Function as an Equation (for copper)
© 2005 Prentice Hall, Inc.
2.18
Price
Supply Curve for a Product
B A Supply
Figure 2.4
P2 P1
Relationship between price of a good and quantity supplied
0
© 2005 Prentice Hall, Inc.
TX = state of technology PI = prices of the inputs of production
© 2005 Prentice Hall, Inc.
(continued on next slide)
2.17
The Supply Function
QXS = f (PX, TX, PI, PA, PB, EXP, NP, … where
Substitute goods – when one good can be used in the place of another Complementary goods – two or more goods that consumers use together
4. 5.
Future expectations
Demand shifters: variables held
constant when defining a demand curve but would shift if their values changed Negative (inverse) relationship: where an increase in one variable causes a decrease in another Change in quantity demanded: results when consumers react to change in price of a good
Number of consumers
© 2005 Prentice Hall, Inc.
2.4
Demand Function