Business English Reading 商务英语阅读

Business English reading

I have learned a lot in the Business English Reading classes. This course mainly analyses business stratages during the development of some famous companies, and introduces some main influencial factors.

We talked about P&G Company at the very beginning. P&G is a well-known and successful company all over the world. It produces various products of different brands, for example VS, Pantene, OLAY, Crest, Pampers, Safeguard, Tide, Whisper and Gilllete and so on. These products are trusted generally by consumers and used almost in each family. P&G is a successful example in the same kind of company absolutely.

However, it is not easy to gain the big success. It has ever been in danger of becoming another Eastman Kodak Co., a once great company that had lost its way. Thank to Lafley, the current CEO, taking some effective measures, the P&G could get through the trouble. Different with the former CEO, the first thing he told his managers when he took the job was just what they were thinking: focus on selling the company’s major brands, instead of trying to develop new brands. He has replaced more than half of the company’s top 30 officers and cut 9,600 jobs. And he has move more women into senior positions. He wants a focused, flexible company, that’s why he does all the things. To reach this goal, he has adopted the policy of outsourcing: he outsourced P&G’s information-technology operation to Hewlett Packard Co.. As to sales, Lafley suggests that they should remain the biggest retailer Wal-Mart stores, and develop more wholesalers to promote sales quotas. All these correct decisions owe to Lafley’s significant cognition and well preparation.

Of course, there are many other successful examples. Too much factors can have effects on a company’s destiny.Of all the factors, the most important is the ability of leadership in management and decision making. Leadership includes the top leaders, CEO or president or general manager, and managers of each department. These leaders can be regarded as the main body of a company, so the quality of the body directly influences the whole company’s development. Every department has its own responsibility, only all departments work well can the whole company goes well. No matter what happened, capable leaders always catch up with proper methods to solve those problems to keep company running normally. Although sometimes it may be suffer a big shock, like economic crisis, good leadership must be able to negotiate a countermeature to avoid loss or reduce loss. This’s the most important function of leaders. Therefore, if we want to know whether a company can go further or not, we just need to realize what kind of leadershis it has.

In my opinion, if a company wants to become a success, it should have the following points: first, it is based on quality-reliable products; second, it should win a good credit by considerate service and reasonable products price; third, keep communicating with consumers in order to know what the product that consumers really want is; forth, it should have an outstanding leading group to manage the company. For this reason, I think P&G is really an example of success.