case study 谷歌google精品PPT课件
合集下载
case_study_PPT
运作一个月后，仅提交三项建议且经 建议和推行委员会的目标有偏离。 高层审核后认为无一项是可以采纳的。 组织调查组（工会主席+人力资源+技 列出了生产委员会未能取得效果的五 术部门）研究及提交报告，列出原因。 个原因。
生产组织委员会运行效果不佳的原因分析
生产组织委员会运行效果不佳的原因 员工和部门的管理者普遍有一种担心， 害怕生产促进委员会的活动会使人们失 去工作 基层管理者缺乏召开生产促进委员会会 议的经验。 分析 缺乏群体沟通，应由高层主持沟通，明 确公司方向和推行生产促进委员会的目 的。 进行基础培训来令他们掌握会议管理的 基本原则，步骤和方法，理解会议管理 的沟通策略和技巧，让他们更好的在基 层生产促进委员会中发挥正面积极作用， 真正的找到工作流程中得瓶颈并总结出 改善方法。 缺乏足够的沟通，员工并不真正清楚高 层的意图。
日本全面质量管理 （TQM）
全国企业纷纷研究和学习全面质量管理。推行全面质量管理，取得的显著 的成效。
企业背景：
某著名集团公司下属的一家工厂也在面临着生产成本居高不下，工作效率 不佳，工人士气低落邓问题， 寻找解决办法： 决定参照日本的全面质量管理小组的办法，借助生产促进委员会得模式让 员工参与工厂的质量管理活动，以提高生产效率。
工厂高层领导引进日本全面质量管理的目的分析
社会背景：
资源的日益紧缺，通货膨胀，劳动力成本的增加，以及原材料的涨价还有 客户的要求的提高及企业运作成本的增加 ，导致企业的竞争日益激烈.在追 求利益最大化的同时，企业要生存就必须在立足高质量的产品并且在成本 上下功夫，通过持续改进减少或杜绝资源的浪费和损失，使成本降到尽可 能低的水平。由此来提升企业的竞争力，及使得企业可持续发展。
全面质量管理是指为了能够在最经济的水平上及充分满足客户要求的条件下 进行市场研究，设计，制造和售后服务，把企业内部的研究质量，维持质量 和提高质量的活动构成一个整体的一种有效的体系。 成本控制是指企业根据一定时期预先建立的成本管理目标，由成本控制主体 在其职权范围内，在生产耗费发生以前和成本控制过程中，对各种影响成本 的因素和条件采取的一系列预防和调节措施，以保证成本管理目标实现的管理行为
Unit 6 Case Study
What type of person is this lady?
Clothes and culture
Clothes and personality
• 身着黑色紧身衣及紧身超短裙，配上黑色长筒靴，展示出 曼妙的身材，也凸显冷艳之美感，特别是配上紧身的玫红 色韩版紧身外衣，显示出内心活泼与时尚的一面。紧身的 服饰，配上自然而独具个性的修面短发，显得精明干练。 手提黑白色方格相间的小包，犹如中国阐释阴阳关系的八 卦图，显示出这位美眉有较强的思辨能力。左手手指轻抚 ，而不是倚靠石柱，似在主动拨动琴弦，投射出美女独立 的个性。低头浅笑，表现出女性温婉的一面，显示对感情 的期望。领口组合形成的图案别具匠心，配上精致的玉坠 ，反映出对生活情趣的重视。取景地是一个古典庭院，或 者是一个宗教场所，投射出美眉对历史文化的兴趣。整体 印象，性格混合型，偏外向。个性独立，有主见，精明干 练，但是不失女性的柔情与温婉。服饰红与黑搭配，黑白 相间，投射对成就及信仰的追求，以及做事分寸的把握。 含蓄低头还有对自己的一点不滿。清醒催眠的要点在于对 情绪的管理，减少对完美的追求，增加现实感，缓解压力 。
• The video Outsourced (14 minutes)
Case 22 (Differences of using eye contact) Tips: In Puerto Rican culture, as in some other Latin American and Eastern cultures, it is not right for a child to keep eye-contact with an adult who is accusing him or her, while in the United States, failing to meet the other person’s eyes would be taken as a sign of guilt.
GOOGLE移动互联网案例分析(1)幻灯片PPT
我们在智能手机上能够赚更多的钱，原因是智能手机更有针对性；
战 略
谷歌参与700兆赫频率拍卖会，要求威瑞森公司获得的频率采用开放准入制度；
定
这一联盟〔OHA〕的共同目标是培养创新能力，为消费者提供比当今移动平台更好的用户体验；
位
不为android创造新的商业模式，将其互联网搜索引擎的优势捆绑到手机生态系统中；
版权所有，不得翻印
第8页
目录
管理信息系统——谷歌案例分析
一、案例回忆
二、案例分析Biblioteka 明确决策问题数据分析
提出所有可行方案
确定决策标准
选择最正确方案
行动方案
缺失信息与假设
2021年5月22日
版权所有，不得翻印
第9页
管理信息系统——谷歌案例分析
明确决策问题：Google在移动互联网中能否成功复制互联网的商 业模式？如何实现？
目录
管理信息系统——谷歌案例分析
一、案例回忆
二、案例分析
明确决策问题
数据分析
提出所有可行方案
确定决策标准
评估可行方案
行动方案
缺失信息与假设
2021年5月22日
版权所有，不得翻印
第1页
管理信息系统——谷歌案例分析
目前移动互联网行业的产业构造以移动供给商为核心；
芯片 提供
内容供 应商
硬件 供给
效劳与 信息反响
芯片制 造商
芯片 提供
2021年5月22日
移动运营商 手机制造商
版权所有，不得翻印
平 台 支 撑
内容供给商
软件制造商
第10页
管理信息系统——谷歌案例分析
互联网最新的赢利点在团购、广告、网游，互联网行业的商业模 式是谷歌在移动互联网行业开展的模板；
Google 战略分析ppt课件
精品ppt
1
精品ppt
2
精品ppt
3
精品ppt
4
精品ppt
5
◆公司简介
Google公司（英语：Google Inc.， NASDAQ：GOOG、FWB：GGQ1，官方 中文译名为谷歌），是一家美国的 跨国科技企业，致力于互联网搜索、 云计算、广告技术等领域，开发并 提供大量基于互联网的产品与服务， 其主要利润来自于AdWords等广告 服务。Google由当时在斯坦福大学 攻读理工博士的拉里·佩奇和谢尔 盖·布林共同创建，因此两人也被 称为“Google
些奔公迈司、包Ha括精n品dAspTpptr&ingT
Wireless、Sprint 和沃达丰。
PCS、Nexte13l、
行业竞争环境分析
（波特五力模型）
三种角度 波特五力
搜索行业 （信息的
提供）
盈利产品 （搜索广 告行业）
精品ppt
浏览器市 场
14
搜索行业波特五力分析
供应商（忽略）
潜在的进入者 （微软Bing)
让5%精的品园pp区t 都设有电动车充电站，方便谷歌 23 员工为自己的电动车进行充电。
企业竞争战略选择
7.1基本业务战略姿态
A.成本领先 B.差异化
7.2公司层战略
A.文化管理 B.时间管理 C.自由项目管理 D.绩效管理
精品ppt
24
谷歌的战略实施计划
外媒体报道，谷歌CEO 埃里克-施密特（Eric Schmidt）在今年初期的《哈佛商业 评论》（ Harvard Business Review）中对谷歌2011 年的计划 进行了阐述。施密特表示，谷歌2011 年实施的战略 包括三方面：
1
精品ppt
2
精品ppt
3
精品ppt
4
精品ppt
5
◆公司简介
Google公司（英语：Google Inc.， NASDAQ：GOOG、FWB：GGQ1，官方 中文译名为谷歌），是一家美国的 跨国科技企业，致力于互联网搜索、 云计算、广告技术等领域，开发并 提供大量基于互联网的产品与服务， 其主要利润来自于AdWords等广告 服务。Google由当时在斯坦福大学 攻读理工博士的拉里·佩奇和谢尔 盖·布林共同创建，因此两人也被 称为“Google
些奔公迈司、包Ha括精n品dAspTpptr&ingT
Wireless、Sprint 和沃达丰。
PCS、Nexte13l、
行业竞争环境分析
（波特五力模型）
三种角度 波特五力
搜索行业 （信息的
提供）
盈利产品 （搜索广 告行业）
精品ppt
浏览器市 场
14
搜索行业波特五力分析
供应商（忽略）
潜在的进入者 （微软Bing)
让5%精的品园pp区t 都设有电动车充电站，方便谷歌 23 员工为自己的电动车进行充电。
企业竞争战略选择
7.1基本业务战略姿态
A.成本领先 B.差异化
7.2公司层战略
A.文化管理 B.时间管理 C.自由项目管理 D.绩效管理
精品ppt
24
谷歌的战略实施计划
外媒体报道，谷歌CEO 埃里克-施密特（Eric Schmidt）在今年初期的《哈佛商业 评论》（ Harvard Business Review）中对谷歌2011 年的计划 进行了阐述。施密特表示，谷歌2011 年实施的战略 包括三方面：
商务英语case study4单元.ppt
the waitress had given him , then, the boy whole people looked very relaxed and clean.
Advertising team
Case 1
• Media: a TV commercial
The boy pleased to say good-bye, a few months later, two people walk in a road,while passing each other, at this moment, two people are attracted by a familiar smell,and at the same time, they both looking back, found that their knew each other formerly, at the last two people fell in love.
The people are between 18-30 years old in Englishspeakingcountries.
• Media: a TV commercial story:A handsome boy ,on the way of hiking, meets the sandstorm , got very distressed, then he went to a small hotel,the waitress handed in him a bottle of perfume, the boy entered the room and changed his clothes, spray on perfume,which
Advertising team
Advertising team
Case 1
• Media: a TV commercial
The boy pleased to say good-bye, a few months later, two people walk in a road,while passing each other, at this moment, two people are attracted by a familiar smell,and at the same time, they both looking back, found that their knew each other formerly, at the last two people fell in love.
The people are between 18-30 years old in Englishspeakingcountries.
• Media: a TV commercial story:A handsome boy ,on the way of hiking, meets the sandstorm , got very distressed, then he went to a small hotel,the waitress handed in him a bottle of perfume, the boy entered the room and changed his clothes, spray on perfume,which
Advertising team
Google案例分析PPT
司试图对抗死亡
Google于2019年建 立生物科技公司 Calico，其主要关注 点是随着衰老而衍生 的生命延长与疾病治 疗领域。Calico的目 标是将人类的平均寿 命延长到100岁。在 此次重组后C旨是将“不作恶”贯穿到底，
而网络传播鱼龙混杂，中国政府怕网络给人们带来冲 击，影响人们世界观、人生观的偏向，因此迫使搜索 引擎屏蔽所谓的敏感内容（如推特网、维基百科、 facebook等），这和谷歌的宗旨是背道而驰的，所 以谷歌为了维护谷歌的品牌形象，退出中国市场。不 过其香港及台北公司仍在正常运转。
Google公司人人平等，这里的管理职位更多是强调服务，工程师们受到更多尊敬。 每个人距离总裁的级别可能不超过3级，人人都可公平享受办公空间。这种平等的思路也 表现在其他很多方面，这都很大程度上激发了Google员工的创造力。
慈善事业：
2019年，Google创建了非营利的慈善机构， 起始基金为10亿美金。组织的使命是创建公众对气候变化、 全球公共卫生、全球贫困等问题的意识。
不过短期之内就不要期 望在街上看到人们带着手环
Google在6月宣布他 们正在研发一款能够 实时监测病人重要器 官的健康追踪手环。
不过这一项目还离彻 底完成有一段距离。 我们甚至不1%
Sina NetEase Zhongsou Accoona Other
文化理念：
Google 创始人之一拉里·佩奇指出：“完美的搜 索引擎需要做到确解用户之意，且返用户之需”。 就搜索技术的现状而言，我们需要通过研究、开 发和革新来实现长远的发展。Google 致力于成 为这一技术领域的开拓者。尽管 Google 已是全 球公认的业界领先的搜索技术公司，但其目标是 为所有信息搜寻者提供更高标准的服务。
Google于2019年建 立生物科技公司 Calico，其主要关注 点是随着衰老而衍生 的生命延长与疾病治 疗领域。Calico的目 标是将人类的平均寿 命延长到100岁。在 此次重组后C旨是将“不作恶”贯穿到底，
而网络传播鱼龙混杂，中国政府怕网络给人们带来冲 击，影响人们世界观、人生观的偏向，因此迫使搜索 引擎屏蔽所谓的敏感内容（如推特网、维基百科、 facebook等），这和谷歌的宗旨是背道而驰的，所 以谷歌为了维护谷歌的品牌形象，退出中国市场。不 过其香港及台北公司仍在正常运转。
Google公司人人平等，这里的管理职位更多是强调服务，工程师们受到更多尊敬。 每个人距离总裁的级别可能不超过3级，人人都可公平享受办公空间。这种平等的思路也 表现在其他很多方面，这都很大程度上激发了Google员工的创造力。
慈善事业：
2019年，Google创建了非营利的慈善机构， 起始基金为10亿美金。组织的使命是创建公众对气候变化、 全球公共卫生、全球贫困等问题的意识。
不过短期之内就不要期 望在街上看到人们带着手环
Google在6月宣布他 们正在研发一款能够 实时监测病人重要器 官的健康追踪手环。
不过这一项目还离彻 底完成有一段距离。 我们甚至不1%
Sina NetEase Zhongsou Accoona Other
文化理念：
Google 创始人之一拉里·佩奇指出：“完美的搜 索引擎需要做到确解用户之意，且返用户之需”。 就搜索技术的现状而言，我们需要通过研究、开 发和革新来实现长远的发展。Google 致力于成 为这一技术领域的开拓者。尽管 Google 已是全 球公认的业界领先的搜索技术公司，但其目标是 为所有信息搜寻者提供更高标准的服务。
5. case study ppt
Example: Stella Artois
• Brief description - premium grade, relatively strong lager. • Price is relatively high compared to other brands, suggesting it is not as important in the mix whereas the product itself is important - it relies on a reputation of quality to justify the higher price. • Place is vital - the more places it is available, the higher sales are likely to be. The combination of bottles, cans, draught, etc. means it has a wider availability. • This suggests, with the increased methods of selling recently introduced, that process is becoming more important. • Promotion is high profile - using 'upmarket' events such as the summer tennis championships, sophisticated adverts highlighting its quality emphasised by the phrase 'reassuringly expensive'. • People and physical environment play little part in the overall marketing.
google 英文 学生讲课精品PPT课件
back
Part 2：The History of Google
Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California.
• Page and Brin originally nicknamed their new search engine "BackRub", because the system checked backlinks to estimate the importance of a site.
• Eventually, they changed the name to Google, originating from a misspelling of the word "google", the number one followed by one hundred zeros, which was picked to signify that the search engine wants to provide large quantities of information for people. Originally, Google ran under the Stanford University website, with the domain .
• The domain name for Google was registered on September 15, 1997,and the company was incorporated on September 4, 1998. It was based in a friend's (Susan Wojcicki) garage in Menlo Park, California. Craig Silverstein, a fellow PhD student at Stanford, was hired as the first employee.
Part 2：The History of Google
Google began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University in California.
• Page and Brin originally nicknamed their new search engine "BackRub", because the system checked backlinks to estimate the importance of a site.
• Eventually, they changed the name to Google, originating from a misspelling of the word "google", the number one followed by one hundred zeros, which was picked to signify that the search engine wants to provide large quantities of information for people. Originally, Google ran under the Stanford University website, with the domain .
• The domain name for Google was registered on September 15, 1997,and the company was incorporated on September 4, 1998. It was based in a friend's (Susan Wojcicki) garage in Menlo Park, California. Craig Silverstein, a fellow PhD student at Stanford, was hired as the first employee.
Case-Studies PPT课件
Is quality (pollution)
Problems with water include
Both quality and quantity
Problems with oil
include
Both quantity and pollution when it’s extracted and used
Results of Acid Rain include ...
Dead trees, especially conifers
This Lecture ...
Will focus on three of the most fundamental resources
Water Air Both are potentially renewable Oil – very much non-renewable
Problem with air
Who has the authority...
To regulate conflicting interests?
Coal burning releases sulfur dioxide
Regions with lots of SO2 emissions
Acid Rain
Results when sulfur and nitrogen oxides mix with water in clouds
Solar energy Water Air Food Minerals and Petroleum Soil
Nonrenewable
Resources that can be exhausted on a human time scale
Fossil fuels
Problems with water include
Both quality and quantity
Problems with oil
include
Both quantity and pollution when it’s extracted and used
Results of Acid Rain include ...
Dead trees, especially conifers
This Lecture ...
Will focus on three of the most fundamental resources
Water Air Both are potentially renewable Oil – very much non-renewable
Problem with air
Who has the authority...
To regulate conflicting interests?
Coal burning releases sulfur dioxide
Regions with lots of SO2 emissions
Acid Rain
Results when sulfur and nitrogen oxides mix with water in clouds
Solar energy Water Air Food Minerals and Petroleum Soil
Nonrenewable
Resources that can be exhausted on a human time scale
Fossil fuels
Case-StudyPPT课件
• at present this is estimated at 150 rooms within a five-mile radius 目前在5英里的半径范围内已扩建了 150间客房的规模
3/21/2020
8
• of these establishments, two are privately owned and operated 在这些扩建产业中，有两间是私人经营的
• was awarded a Michelin Star for the excellence of the food 因烹饪食物的高超技艺曾被授予米其林一星级奖项
• two are company units 另外两间属于公司旗下
3/21/2020
9
• two national Motorway Services operators have lodged local planning consent applications, which, may effectively double the available bed spaces 2家 全国高速公路服务店运营商已递交了当地业务计划的申 请书，很可能使得床位数量翻倍
3/21/2020
1
• Three Assessment Tasks • Based on ONE Case Study (keep the copy) • You are allowed to bring 1 × A4 page of original notes
(200 - 250 words) into the assessment area • Only ONE page of notes will be allowable
3/21/2020
3/21/2020
8
• of these establishments, two are privately owned and operated 在这些扩建产业中，有两间是私人经营的
• was awarded a Michelin Star for the excellence of the food 因烹饪食物的高超技艺曾被授予米其林一星级奖项
• two are company units 另外两间属于公司旗下
3/21/2020
9
• two national Motorway Services operators have lodged local planning consent applications, which, may effectively double the available bed spaces 2家 全国高速公路服务店运营商已递交了当地业务计划的申 请书，很可能使得床位数量翻倍
3/21/2020
1
• Three Assessment Tasks • Based on ONE Case Study (keep the copy) • You are allowed to bring 1 × A4 page of original notes
(200 - 250 words) into the assessment area • Only ONE page of notes will be allowable
3/21/2020
google公司PPT模板 - Google University
Drive search marketing strategy
Google Confidential and Proprietary
Goal Reporting
Examples of goal pages: - Registration confirmation page - Add to shopping cart - Cart completion (proceed to checkout) - “Thank you for purchasing” page
Google Confidential and Proprietary
6
How GA works
Google Confidential and Proprietary 7
How Google Analytics Works
1) CookiBiblioteka s set/reset2) Pageview data collected
15 Google Confidential and Proprietary
Report Structure
5 Main Categories:
1. Visitors - Visitor information such as loyalty, language, and location
2. Traffic Sources - Natural and paid sources of traffic
3. Content - Pageview information
4. Goals - Conversion rates and goal paths
5. E-commerce - Commerce tracking, visitor loyalty, revenue sources, and product-specific information.
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Team orientation
People orientation
• Google strives to have the fastest, most reliable search engine on the web and in order to accomplish this
• Google rewards their employee's hard work with an extremely relaxed workplace
Case Study
LOGO
Group Member
❖ Orville（冯亦梁） ❖ Zara （侯心陶） ❖ Fiona （潘嘉琪） ❖ Kyo （黄昕恺） ❖ Kathy （鲍佳雯） ❖ Kino （沈欣华）
LOGO
LOGO
Background
Beginning:
Google began in January 1996 as a research project by Larry Page, a Ph.D. student at Stanford.
• There is an emphasis on team achievements and pride in individual accomplishments that contribute to the company's overall success
• They encourage their employees to bring those parts of their lives into the Google employee community.
❖ This really does reinforce a team environment. Everyone is pretty much on the same level and everyone works together. The limited walls in the building help the employees to feel like a group rather than an outsider in another department.
Keeping Culture Alive
LOGO
A Socialization Model
❖ Even though Google works with their users virtually, they still value the customer relationship.
❖ Google embodies the team orientation primary characteristic of organizational culture. As stated earlier, Google encourages its employees to work and play together so that a family bond is formed.
Organizational Culture
Aggressive -ness
A system of shared
meaning held by
members that distinguishes the
Team orientatiห้องสมุดไป่ตู้n
organization from
other organizations.
LOGO
LOGO
Contents
Organizational Culture orientation Creating an Sustaining culture Other Organizational culture used Employees learn culture
LOGO
Definition
❖Top Management
❖Socialization: The Google employees also
have a sense of team instead of self so this encourages them to work together to achieve goals rather than compete against one another.
Name “Google”:
Originated from a misspelling of "googol," which refers to the number represented by a 1 followed by one-hundred zeros.
Success:
“Google," was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006.
Innovation and
risk taking
Stability
People orientation
Attention to detail
Outcome orientation
LOGO
Organizational Culture in Google
Innovation and risk taking
LOGO
variables shaping Customer-Responsive Culture
customer-responsive cultures hire serviceoriented employees with good listening skills.. It then clarifies their roles, frees them to meet changing customer needs by minimizing rules and regulations, and provides them with a wide range of decision discretion to do their job as they see fit.
• It’s the fact that they build such loyalty from their employees
LOGO
Creating an Sustaining culture
❖Selection :This desire allows the Google
company's employees to work towards the same goals and intensifies the bond that they share.