case study 谷歌google精品PPT课件
相关主题
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
❖Top Management
❖Socialization: The Google employees also
have a sense of team instead of self so this encourages them to work together to achieve goals rather than compete against one another.
Case Study
Google
LOGO
Group Member
❖ Orville（冯亦梁） ❖ Zara （侯心陶） ❖ Fiona （潘嘉琪） ❖ Kyo （黄昕恺） ❖ Kathy （鲍佳雯） ❖ Kino （沈欣华）
LOGO
LOGO
Background
Beginning:
Google began in January 1996 as a research project by Larry Page, a Ph.D. student at Stanford.
Name “Google”:
Originated from a misspelling of "googol," which refers to the number represented by a 1 followed by one-hundred zeros.
Success:
“Google," was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006.
• It’s the fact that they build such loyalty from their employees
LOGO
Creating an Sustaining culture
❖Selection :This desire allows the Google
company's employees to work towards the same goals and intensifies the bond that they share.
LOGO
LOGO
Contents
Organizational Culture orientation Creating an Sustaining culture Other Organizational culture used Employees learn culture
LOGO
Definition
Organizational Culture
Aggressive -ness
A system of shared
meaning held by
members that distinguishes the
Team orientation
organization from
other organizations.
Innovation and
risk taking
Stability
People orientation
Attention to detail
Outcome orientation
LOGO
Organizational Culture in Google
Innovation and risk taking
LOGO
variables shaping Customer-Responsive Culture
customer-responsive cultures hire serviceoriented employees with good listening skills.. It then clarifies their roles, frees them to meet changing customer needs by minimizing rules and regulations, and provides them with a wide range of decision discretion to do their job as they see fit.
Keeping Culture Alive
LOGO
A Socialization Model
❖ Even though Google works with their users virtually, they still value the customer relationship.
❖ Google embodies the team orientation primary characteristic of organizational culture. As stated earlier, Google encourages its employees to work and play together so that a family bond is formed.
Team orientation
People orientation
• Google strives to have the fastest, most reliable search engine on the web and in order to accomplish this
• Google rewards their employee's hard work with an extremely relaxed workplace
• There is an emphasis on team achievements and pride in individual accomplishments that contribute to the company's overall success
• They encourage their employees to bring those parts of their lives into the Google employee community.
❖ This really does reinforce a team environment. Everyone is pretty much on the same level and everyone works together. The limited walls in the building help the employees to feel like a group rather than an outsider in another de百度文库artment.
❖Socialization: The Google employees also
have a sense of team instead of self so this encourages them to work together to achieve goals rather than compete against one another.
Case Study
LOGO
Group Member
❖ Orville（冯亦梁） ❖ Zara （侯心陶） ❖ Fiona （潘嘉琪） ❖ Kyo （黄昕恺） ❖ Kathy （鲍佳雯） ❖ Kino （沈欣华）
LOGO
LOGO
Background
Beginning:
Google began in January 1996 as a research project by Larry Page, a Ph.D. student at Stanford.
Name “Google”:
Originated from a misspelling of "googol," which refers to the number represented by a 1 followed by one-hundred zeros.
Success:
“Google," was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006.
• It’s the fact that they build such loyalty from their employees
LOGO
Creating an Sustaining culture
❖Selection :This desire allows the Google
company's employees to work towards the same goals and intensifies the bond that they share.
LOGO
LOGO
Contents
Organizational Culture orientation Creating an Sustaining culture Other Organizational culture used Employees learn culture
LOGO
Definition
Organizational Culture
Aggressive -ness
A system of shared
meaning held by
members that distinguishes the
Team orientation
organization from
other organizations.
Innovation and
risk taking
Stability
People orientation
Attention to detail
Outcome orientation
LOGO
Organizational Culture in Google
Innovation and risk taking
LOGO
variables shaping Customer-Responsive Culture
customer-responsive cultures hire serviceoriented employees with good listening skills.. It then clarifies their roles, frees them to meet changing customer needs by minimizing rules and regulations, and provides them with a wide range of decision discretion to do their job as they see fit.
Keeping Culture Alive
LOGO
A Socialization Model
❖ Even though Google works with their users virtually, they still value the customer relationship.
❖ Google embodies the team orientation primary characteristic of organizational culture. As stated earlier, Google encourages its employees to work and play together so that a family bond is formed.
Team orientation
People orientation
• Google strives to have the fastest, most reliable search engine on the web and in order to accomplish this
• Google rewards their employee's hard work with an extremely relaxed workplace
• There is an emphasis on team achievements and pride in individual accomplishments that contribute to the company's overall success
• They encourage their employees to bring those parts of their lives into the Google employee community.
❖ This really does reinforce a team environment. Everyone is pretty much on the same level and everyone works together. The limited walls in the building help the employees to feel like a group rather than an outsider in another de百度文库artment.