外贸常用英语口语:“品牌忠诚度”

合集下载

客户忠诚度英语

客户忠诚度英语

客户忠诚度英语Customer loyalty refers to the likelihood of a customer continuing to do business with a company and making repeat purchases over time. It is a crucial factor in the success of a business, as loyal customers tend to spend more, provide valuable feedback, and refer new customers to the company.There are several ways to measure and improve customer loyalty. One common method is the Net Promoter Score (NPS), which measures the likelihood of customers to recommend a company to others. Other methods include customer satisfaction surveys, customer retention rates, and the number of repeat purchases.Building and maintaining customer loyalty requires a combination of excellent products or services, effective communication, and a positive customer experience. Companies must consistently deliver high-quality products and services to meet or exceed customer expectations. They should also communicate with customers regularly to understand their needs and address any concerns or issues promptly.In addition to product and service quality, the overall customer experience plays a significant role in building loyalty. This includes the ease of doing business with the company, the friendliness and helpfulness of the staff, and the company's reputation and brand image. Companies should strive to create a positive and memorable experience for their customers at every touchpoint.Moreover, loyalty programs and incentives can also be effective in encouraging repeat purchases and building customer loyalty. These programs can include rewards points, discounts, exclusive offers, or VIP treatment for loyal customers. By providing additional value to customers, companies can strengthen the bond with their customer base and encourage repeat business.In conclusion, customer loyalty is essential for thelong-term success of a business. By consistently delivering high-quality products and services, providing a positive customer experience, and implementing loyalty programs, companies can build and maintain a loyal customer base. Ultimately, loyal customers are more likely to make repeat purchases, provide valuable feedback, and refer newcustomers, contributing to the overall growth and successof the business.客户忠诚度是指顾客在一段时间内继续与公司做生意并重复购买的可能性。

英语销售运动品牌店常用口语

英语销售运动品牌店常用口语

英语销售运动品牌店常用口语一、欢迎顾客1.Hello, welcome to our sports brand store. 您好,欢迎来到我们的运动品牌店。

2.Good afternoon, are you looking for something specific today? 下午好,您今天是想找什么特定的东西吗?3.Nice to have you here. Is there anything I can assist you with today? 很高兴您能来到这里。

今天有什么我可以帮您的地方吗?二、产品询问1.Are you interested in any specific product or do you need help in finding something? 您对特定产品感兴趣还是需要我帮您找一些东西吗?2.Do you prefer a specific type of sportswear or are you looking for a specific item? 您更喜欢特定类型的运动装还是正在寻找特定的物品?3.We have a wide range of products for different sports. Which one would you like to know more about? 我们有各种不同运动类型的产品。

您想了解哪个方面的产品?三、尺寸与颜色1.We have the item in your size. What color would you like to choose? 我们有您要的尺寸。

您想选择什么颜色?2.Do you prefer a particular color for this item? 您这件物品想要什么颜色?3.The color option we have is blue, red, and black. Which one catches your eye? 我们有的颜色选项是蓝色、红色和黑色。

外企品牌是如何培养客户忠诚度的(英文)

外企品牌是如何培养客户忠诚度的(英文)

Thrilled. We’re seeing incredible results
Mortified
Are Travelers Loyal to Hotels AnymoYALTY?
When we think of loyalty, we generally think of faithfulness to someone or something. “Loyalty connotes sentiment and the feeling of devotion that one holds for one’s country, creed, family, friends, etc.,” according to .
08
The Pros and Cons of a Loyalty Program
13
How to Earn Loyalty With or Without a Membership Program 19
Analyzing Guest Feedback to Understand Loyalty
23
ARE TRAVELERS LOYAL TO HOTELS ANYMORE?
Whether you’re considering launching a loyalty program, revamping an existing program, or looking for ways to build loyalty without a formal program, this guide will help you set your priorities, develop a strategy and optimize results.

外贸人员常用英语口语系列:“品牌忠诚度”

外贸人员常用英语口语系列:“品牌忠诚度”

外贸人员常用英语口语系列:“品牌忠诚度”
导读:本文外贸人员常用英语口语系列:“品牌忠诚度”,仅供参考,如果觉得很不错,欢迎点评和分享。

1. At what time can we work out a deal?
我们什么时候洽谈生意?
2. If the price is higher than that, we’d rather call the whole deal off.
如果价格比这还高,我们宁愿放弃这桩生意。

3. It’s absolutely out of the question for us to reduce our price to your level.
我们不可能将价格降到你方所要求的那样低。

4. We can’t accept your offer unless the price is reduced by 5%.
除非你们减价5%,否则我们无法接受报盘。

5. We make a counter-offer to you of $150 per metric ton F.O.B. London.
我们还价为每公吨伦敦离岸价150美元。

英文翻译5000单词【品牌忠诚度】

英文翻译5000单词【品牌忠诚度】

Brand Loyalty Programs: Are They ShamsSteven M. ShuganBrand loyalty and the more modern topics of computing customer lifetime value and structuring loyalty programs remain the focal point for a remarkable number of research articles. At first, this research appears consistent with firm practices. However, close scrutiny reveals disaffirming evidence.…… A true loyalty program invests in the customer ., provides free up-front training, allows familiarization or customization) with the expectation of greater future revenue. Alternative motives for extant programs are discussed.品牌的忠诚度计划:它们真正发挥作用了[摘要] 有关品牌的忠诚度、计算顾客终生价值和最新的结构化忠诚度计划的主题仍然是多数文章研究的焦点。

起初,这项研究似乎与公司的做法相一致。

然而,仔细审查,却能发现不一致的地方。

目前,很多所谓的忠诚计划出现培养顾客对品牌的忠诚度和客户资产的创造无关。

真正的投资是那些能够产生更大的未来回报的前期支出。

与此相反,那些不实的忠诚度培养计划产生的是负债(如承诺未来的奖励或递延回扣),而不是资产。

这些方案产生短期客户的收入,同时产生大量的在未来对这些客户的义务。

英文翻译5000单词【品牌忠诚度】

英文翻译5000单词【品牌忠诚度】

英文翻译5000单词【品牌忠诚度】-标准化文件发布号:(9456-EUATWK-MWUB-WUNN-INNUL-DDQTY-KIIBrand Loyalty Programs: Are They Shams?Steven M. ShuganBrand loyalty and the more modern topics of computing customer lifetime value and structuring loyalty programs remain the focal point for a remarkable number of research articles. At first, this research appears consistent with firm practices. However, close scrutiny reveals disaffirming evidence.…… A true loyalty program invests in the customer (e.g., provides free up-front training, allows familiarization or customization) with the expectation of greater future revenue. Alternative motives for extant programs are discussed.品牌的忠诚度计划:它们真正发挥作用了[摘要] 有关品牌的忠诚度、计算顾客终生价值和最新的结构化忠诚度计划的主题仍然是多数文章研究的焦点。

起初,这项研究似乎与公司的做法相一致。

然而,仔细审查,却能发现不一致的地方。

目前,很多所谓的忠诚计划出现培养顾客对品牌的忠诚度和客户资产的创造无关。

真正的投资是那些能够产生更大的未来回报的前期支出。

商务英语口语之“品牌忠诚度”

商务英语口语之“品牌忠诚度”

商务英语口语之“品牌忠诚度”
商务英语口语之“品牌忠诚度”
胡润百富近日发布首份《中国奢华旅游市场白皮书》。

报告分析,中国奢华旅游市场迅速发展,主要因为中国的新富人群财富增长迅速,他们对奢华旅游和奢侈品的需求大幅提高;此外也包含人民币升
值及签证方便等因素。

请看《中国日报》的报道:
Youth,self-relianceandbrandloyaltyarethedefiningcharacteristicsofluxur youtboundtravelersinChina。

我国豪华出境游游客的定义性特征为年轻、自主、品牌忠诚度高。

文中的brandloyalty就是指“品牌忠诚度”,指的.是对某一品牌的信赖和热衷。

对品牌来说,好的brandname(品牌名称,商标名称)可以起到极佳的宣传效果,因此不少公司设立了ChiefBrandOfficer(首席品牌官;品牌总监)来扩大
brandawareness(品牌知名度),还从事一些brandextension(品牌
延伸,借名牌之名宣传新产品)的活动。

Luxuryoutboundtraveler就是“奢华出境游客”,多数属于
high-net-worthindividuals(高资产人士)。

类似于luxurytravel
的还有high-endtravel(高端旅游)。

某些VIP旅游者还可以享受roomupgrades(房间升级)、latecheckouttime(退房时间延后)以及airportsecurityfast-tracking(快速安检)的优待服务。

品牌忠诚度的因素和测量方法

品牌忠诚度的因素和测量方法

品牌忠诚度的因素和测量方法品牌忠诚度是指消费者对于某一特定品牌的信赖和依赖程度,是建立品牌价值和品牌资产的重要基石。

在当今市场经济中,品牌忠诚度是企业在市场竞争中保持长期优势竞争力的关键。

那么,品牌忠诚度的因素有哪些?品牌忠诚度的测量方法又是什么呢?一、品牌忠诚度的因素1. 产品质量产品质量是影响品牌忠诚度的重要因素之一。

优质的产品不仅可以提升消费者的满意度和信任感,还能够提高品牌的口碑和知名度,从而促进消费者忠诚度的提高。

2. 价格价格是影响品牌忠诚度的另一个重要因素。

一个品牌的价格水平既不能过高,也不能过低,应该与品牌所提供的价值相匹配。

对于很多品牌来说,提供高性价比的产品和服务是赢得消费者忠诚度的关键。

3. 服务质量服务质量是一个品牌形象的重要体现。

如果一个品牌的服务质量非常好,消费者就会对该品牌产生认可和信任感,从而增加品牌忠诚度。

4. 品牌形象品牌形象是从各种方面反映出来的消费者对一个品牌的总体印象。

消费者会根据品牌的形象来做出消费决策。

因此,创建一个积极的品牌形象是提升品牌忠诚度的重要举措。

5. 消费者文化消费者文化对于品牌忠诚度有着重要的影响。

不同的文化习惯会影响消费者的购买行为和偏好。

针对不同地区的消费者需求制定相应的营销策略,有助于提高品牌忠诚度。

二、品牌忠诚度的测量方法1. 消费者忠诚度指数消费者忠诚度指数(Customer Loyalty Index,CLI)是一种常用的测量品牌忠诚度的方法。

它包括多项指标,如消费者购买频率、消费者对品牌的忠诚度和消费者的期望值等。

CLI可以用来评估品牌的表现,从而制定相应的营销策略。

2. 品牌忠诚度金字塔品牌忠诚度金字塔(Brand Loyalty Pyramid)是一种相对较为细致和深入的品牌忠诚度测量方法。

它通过对消费者行为和态度的综合分析,将忠诚度分成了五个等级:认知、喜欢、试用、忠诚和倡导。

金字塔底层是认知层,顶层是倡导层,层次越高,代表消费者的忠诚度越高。

On customer loyalty

On customer loyalty

On customer loyalty客户忠诚度是近来国内外引用比较频繁的词汇之一,它已经成为同质化时代企业所追逐的主要目标之一。

企业到底该如何提升客户忠诚度?Customer loyalty is one of the more frequently cited words in domestic and overseas recently, and it has become one of the main objectives pursued by enterprises in the age of homogenization. So,on earth, how can Enterprises enhancethe customer loyalty?激发客户对企业忠诚的重要因素主要有:内在价值,交易成本,各种关系利益人的互动作用,社会或感情承诺。

但是企业只是拥有了这些品质,还不一定能够获得太多的高忠诚客户,因为企业必须首先要有一种"以客户为中心"的文化,并且把这种文化反映到企业各个业务部门的业务流程中。

The main factors that motivate the customer loyalty are: intrinsic value, transaction cost, the interaction of various stakeholders, social or emotional commitment. However, enterprises cannot be able to obtain too manycustomers with high loyalty only with these qualities because they must have the "customer-centric”culture first and reflect the culture to all business processesof the enterprise business departments.以下将归纳一些在客户忠诚维护与培养过程中经常使用到的一些策略与方法供大家参考。

顾客品牌忠诚度【外文翻译】

顾客品牌忠诚度【外文翻译】

毕业论文(设计)外文翻译题目:论客户关系管理在市场营销中的运用一、外文原文标题:Customer Brand Loyalty原文:AbstractWith the appearance of deceptive sales, poor customer care and crooked promotion, keeping loyal customers becomes even more difficult .Even though pursuing consumer reliability costs time and effort, it is really the most valuable asset of a successful company.Keywords: Customer care, Brand, Customer loyalty, Brand loyalty1. Back ground information of customer brand loyaltySince the world is a global marketing now, competition among diverse corporations has become more drastic. In order to seize hold of the advantaged position in the marketplace, a mass of marketing specialists work out multifarious strategies to insure their triumph for a long time. Among these advanced strategies, developing and maintaining customer brand loyalty is considered to be a preferable option by more and more entrepreneurs. Nevertheless, there are still lots of people who refuse to attempt to this technique. They assert that it is impossible to achieve the ideal target, especially in the developed marketing economy. One can clearly see that even though pursuing consumer reliability costs time and effort, it is really the most valuable asset of a successful company.1.1 The definition of brand loyaltyBrand loyalty is defined as keeping preferable to a specific product or service (BNET Business Dictionary). To rephrase it, faithful purchasers trend to pay money for the same brand of merchandise, and speak highly of its values. What’ more, they believe that their choice is better than others.1.2 The development of the conceptThe notion of purchaser trustworthiness came through a long time and changed alot. In an article by Gonring (2008, p.29), customer brand was given the definition of product quality before the 1980s. During the late 1980s and near the beginning 1990s, its emphasis changed from quality to customers. Still, with the competitors coming into the market in the late 1990s, satisfying and caring much about the clients became a much more significant object of many corporations. Since then, people have paid more and more attention on customer to make more profits.1.3 Four types of loyaltyCustomer brand loyalty has many aspects. Rowley (2005, p.574) concludes that there are four types of loyalty: captive, convenience-seekers, contented and committed. Captive customers prefer repeatedly purchasing the same product, service and brand because of lack of opportunities to substitute for alternatives. Convenience-seekers may not respect the brand itself, but look on the convenience that can carry. Contented consumers however, have a positive attitude to a brand, but they won’t attempt to some extra consumption. The perfect one is the committed, who are active both in attitude and behavior.2. Consumer brand loyalty has a significant position in the marketing.2.1 Regarded as an essential feature of brand valueIt is admittedly true that shopper allegiance for a brand in truth contributes much to marketing. According to the concept of brand loyalty, it is regarded as the essential feature of brand value. The American Marketing Association gives it the explanation as “the situation in which a consumer generally pays money for the same manufacturer-originated product or service repeatedly over time rather than buying from multiple suppliers within the category” or “the degree to which a consumer consistently purchases the same brand within a product class”(2006, qtd in Moisescu). The author draws attention to the fact that since other descriptive aspects of brand equity, such as considerable quality, associations and awareness, all have consanguineous relationship with purchase and appreciation, they can guarantee the level of brand loyalty. It follows that brand fidelity may add the satisfaction of other dimensions of brand value. For example, brand devotion always leads the payers to believe the perceived quality of the brand is better than others.2.2 Cut down costsThis strategy may facilitate vendors expend less but attain utmost money in the marketing. The work of Reichheld (2000, qtd in Banasiewicz) reveals that sellers have to waste as much as four times money to attract new clients than to continue the loyal customer. On account of this, the author turned to a perfect statistic to prove this contention. He goes on to indicate that for an individual customer, you have to just spend 5 percent of wealth for keeping his loyalty; alternatively, you will receive 75% of profits that he will bring in. It can be comprehended as acquiring new purchasers expend more money to advertising, giveaway and industry discount.2.3 Less sensitive to priceTypical loyal purchasers are less sensitive to price. Because of this, when a product mark up, they won’t lessen the quantity of they buy. It is the view of Rei lly (2008) that loyal customers deem the assessment of the product. As a consequence, they strong believe their choices. In that case, they trend to center less on the price.2.4 Bring in new potential faithful consumersThe potential benefit that the loyal customers are able to add is that they may bring in more new consumers. At the same time, these potential consumers are also possible to become the future loyal customers. A good example of this is that when one repeatedly buy the same brand cosmetic, and consider it convenient to use, he will recommend it to his classmates and girl friend. Hence, there is no wonder that people around always own the same brand of clothes as well as other commodity. In contrast, if people around me complain the poor qualit y of a brand to me frequently, I won’t think of owning it as well.2.5 Benefit in global marketplaceMost of all, in the global economy, client brand dependability stands out as an important competitive weapon. Kust (2008, p.24) correctly argues that the world has switched into a global business in the last 10 decades; developing the brand loyalty globally is essential to enter the market. He goes on to indicate that in order to keep a trust relationship with their consumer, corporations should create a customer brand loyalty program among customers.3. Difficulties sometimes stop businessmen from working out the technology.3.1 Purchasers refuse loyalty programsIt is a popular belief, however, that we may find certain difficulties to face with consumer loyalty. First of all, Consumers are less willing to participate to customer loyalty program for several reasons. The excellent consumer loyalty program concludes both rewards and recognition; nevertheless, notwithstanding, the target doesn’t make sense in th e modern society. Thomas (2009, qtd in Silverstein) draws attention to the fact that with customers facing an array of choices, they will be particular about what they buy; as a consequence, we are paying more attention on the rewards of a product. It mean s that little rewards won’t satisfy us any more. In other words , it is the modern economy environment that makes it more difficult for the sellers to remunerate people.3.2 Loyal programs is incompleteYet another primary reason for non-participation is that customers have more requirements on loyalty program .According to Silverstein (2009), more than 50% of audiences complain that most loyalty programs look the same, so they lose interest to belong to any program. Worse still, some people who once took part in any loyalty program even drop out because of these two reasons. At the same time, some people content that companies entrepreneurs shouldn’t rely absolutely on customer fidelity. A good example of this is that current loyalty program exists some drawbacks which make its function incomplete (2003, Uncles, p.294). The author examines that most people trend to pay money for the product they require. In simpler terms, customers choose only one category of brands is an ideal condition.4. There are sever al infections of purchasers’ loyalty.While it is true that retaining loyalty meets a lot of trouble, there is something can be done to reduce the risks. It can be clearly be maintained that finding the complication of brand loyalty can aid us solve the problems. To begin with, they should have a deep analysis of the customers’ purchase inclination. For instance, what they would like to pay, how much they prefer to spent on the particular kind of good, and how often they go on shopping (Neuberger, 2008).4.1 Brand reputationEnterprisers should pay more attention on the relationship of brand loyalty and brand reputation. Reference to Selnes (1996, p.19) reveals that, brand reputation is one of the most significant driver of brand loyalty, so it is efficient to pursue reputation for better consumer reliability. To put it briefly, having a good reputation means that customers are preferable for this product on attitude; hence, they will take action to buy this products. That is to say, brand reputation contributes to brand loyalty by increasing willingness and belief so that the attitude may change to behavior.4.2 Brand imageBrand image play an important role in brand building, especially in customer dependability. As Reichheld (2001,qtd in Hsieh and Li, p.529) perceptively state that preferable brand image will lead consumers to conceive a perception of an organization’s public relationship practice, which matches the corporate reputation better. With this in mind, customers are more likely to retain optimistic faith, attitude, and action. It must be therefore be acknowledged that customer loyalty grows fast through approving brand image.4.3 Consumers’ satisfaction4.3.1 Positive effect on a single productThe evidence seems to be strong that when we talk abo ut loyalty, we can’t forget to mention customer satisfaction. Ha (2009, p.198) has expressed the view that satisfaction is a crucial factor of the customer performance and attitude. In the example, the researcher gets the data from different countries. Even though the culture is different, the result of the conclusion is the same.4.3.2 Weaker influence on brand aloneIt is a popular belief, however, that some people content that the condition of the effect of satisfaction depends. A good example of this is that when checking product singly, satisfaction is more indispensable. Conversely, its function becomes weaker in case of applying brand alone (2008, Torres-Moraga, p.302).4.4 Internal brandingInternal branding is also a valuable outcome of brand loyalty. Internal branding affects mostly the employee’s identification. What’s more, empolyee’s identification makes an positive effect on customer loyalty. It must therefore be recognized that internal branding contributes to customer loyalty (2009, Punjaisri, p.206).5. Corporations can do some effort to build and improve loyaltyAccording to the author, in order to achieve this goal, managers should use the street teams, brand reps, and brand Ambassadors. And yet, street teams will work well, only by the audience fit the target.5.1 Pay more attention on customer careCustomer care is considered a good point to building customer loyalty. As Webb (1999, p.72) has indicated that companies should think much about what the customers care. They can know much about the customers by asking a series of open-mind question. To be sure, the customer would like to talk deeply about their situation.5.2 Keep honest to customersNot only that, but also keeping honest to customers may retain customers’ trust. As an illustration, online travel agency Orbitz Worldwide displays the actual price on the internet on the purpose of winning customers trust. On the contrary, numerous companies only show the basic rate on the internet. Actually, the price is a 15% higher (2009, Peterson). If we customers are treated fairly on the price, we would like to give out our trust.5.3 Measurement of loyaltyMost of all, the measurement of the customer loyalty is another point that we need focus on. Turning to Terry,one finds that the good method to do measure is to separate 3 groups of the consumers according to the sore they receive. If they get the score 1-6, they are called detractors. The passives are those who have the score 7-8, and the promoters ‘achieve are 9-10. Next, divide the total people who take part in the test with the promoters, and then you will get a percentage, which represents the level of your customer loyalty. He goes on to indicate that most companies get 10%-20% loyal clients.出处:Junjun Mao, International Journal of Business and Management [J]. Science and Education :July 2010. V ol. 5, No. 7出处:616 International Journal of Management Vol. 27 No. 3 Part 2 Dec 2010二、翻译文章标题:顾客品牌忠诚度译文:摘要:随着销售欺诈、顾客关注度降低、非法促销这些现象的出现,维持客户忠诚变得越来越困难。

商务英语考试情景口语对话-品牌忠实度

商务英语考试情景口语对话-品牌忠实度

商务英语考试情景口语对话:品牌忠实度B:It’s not just spreading out to new markets that we have to address.I think we’d better first pay attention to developing our brand in the markets we already have.We’ve reached the awareness level,but we haven’t established customer loyalty.People know who we are,but they still don’t trust in our brand.A:I don’t see why we can’t work on opening new markets and developing the markets we’ve already penetrated at the same time.。

.. Both aspects of developing our customer base and developing our brand are important.我们的发展空间是什么?你看我们最有潜力的部分是什么?如果我们要提高销售额并开发品牌,我们一定要大家一起努力。

这不仅仅是要扩大我们必须要开发的新市场。

我认为我们首先重视开发我们在市场上已经拥有的品牌。

我们已经让大家知道了我们的品牌,但还没有建立起顾客的品牌忠实度。

人们知道我们是谁,但他们还不信任我们的品牌。

我不明白我们为什么不能同时既开发新市场,又开发我们已经渗透的市场…发展顾客基础和发展我们的品牌两方面同样重要。

Potential: qualities that exist and can be developed 潜力;潜质uncountableAll children should be encouraged to realize their full potential.应当鼓励所有的儿童充分发挥他们的潜能。

品牌忠诚度英文作文

品牌忠诚度英文作文

品牌忠诚度英文作文Brand Loyalty。

Brand loyalty refers to the degree to which customers are committed to a particular brand and are willing to continue purchasing products or services from that brand over time. It is an important concept for businesses to understand, as it can have a significant impact on their bottom line.There are several factors that can contribute to brand loyalty. One of the most important is the quality of the product or service itself. If a customer is satisfied with the quality of a particular brand, they are more likely to continue purchasing from that brand in the future. Additionally, factors such as customer service, brand reputation, and pricing can also play a role in building brand loyalty.One of the key benefits of brand loyalty for businessesis that it can lead to increased customer retention rates. When customers are loyal to a particular brand, they are less likely to switch to a competitor, even if they are offered a better deal. This can help businesses to maintain a stable customer base and reduce customer churn.Another benefit of brand loyalty is that it can lead to increased word-of-mouth marketing. When customers are loyal to a particular brand, they are more likely to recommend it to others. This can help to increase brand awareness and attract new customers.However, building brand loyalty is not always easy. It requires a long-term commitment to providing high-quality products and services, as well as a focus on building strong relationships with customers. Businesses must also be willing to adapt to changing customer needs and preferences in order to maintain their loyalty over time.In conclusion, brand loyalty is an important conceptfor businesses to understand. By focusing on providinghigh-quality products and services, building strongrelationships with customers, and adapting to changing customer needs, businesses can build a loyal customer base that can help to drive long-term success.。

英语忠诚度计划对话

英语忠诚度计划对话

英语忠诚度计划对话Hi there! Thanks for being a loyal customer. We appreciate your support and want to reward you with our special loyalty program.You know, with this program, you can earn points every time you shop with us. Those points can be redeemed for discounts, freebies, or even exclusive products. It's our way of saying "thank you" for choosing us.Oh, and did you know? We have a referral bonus too! If you recommend us to your friends and they make a purchase, you'll both get extra points. It's a win-win situation!Plus, we have regular member-only events and sales. You'll be the first to know about new arrivals, limited edition items, and special deals. It's like having a VIP pass to our world.And don't forget, your loyalty is not just aboutshopping. It's about the relationship we build together. So if you ever have any questions or suggestions, our customer service team is always here to help.So, why wait? Sign up for our loyalty program now and start enjoying the benefits! We're excited to have you on board.。

托福英语口语范文保证顾客忠诚度

托福英语口语范文保证顾客忠诚度

托福英语口语范文保证顾客忠诚度引言:对于正为熬夜备战的小伙伴们来说,攻下口语大关刻不容缓。

接下来根据话题内容给大家分享一些托福范文。

Task 6商科讲座,介绍两种bonds,如何带来loyal customers,保证顾客忠诚度。

第一种personal/social bond,和商人的个人关系,举例在理发店沙龙里,个人发型师和客人聊天,客人觉得他们很nice,所以就想常来。

第二种business/financial bond,定期打折吸引顾客购置特定产品,如打印纸和回形针,一个公司会给客人10%折扣,客人更愿意来。

Businesses develop loyal customers by establishing bonds and connections with their clients. The professor introduces two types of bonds. One is calledpersonal/social bond, which is formed between the employees and the clients on an individual level, like, in a hair salon, the stylists would often chat with customers, asking about their interest, so the customers would feel that they are really nice and feel like they are having a personal friendly relationship, so that they may want to frequent the salon a lot. The other type of bond is calledbusiness/financial bond that a pany uses to attract customers to buy certain products or services by offering them special discounts or benefits, say, a pany that gives customers 10% off to sell printing papers and clips. Inthis way, the pany attracts more customers to buy their goods.。

提升客户忠诚度的建议

提升客户忠诚度的建议

提升客户忠诚度的建议English Answer.1. Implement a loyalty program.A loyalty program is a great way to reward customersfor their repeat business. This can be done in a variety of ways, such as offering points for purchases, discounts on future purchases, or exclusive access to products and services.2. Provide excellent customer service.Customers are more likely to be loyal to businessesthat provide excellent customer service. This means going above and beyond to meet their needs, resolving theirissues quickly and efficiently, and making them feel valued.3. Build relationships with customers.Building relationships with customers is essential for creating loyalty. Get to know your customers, understand their needs, and personalize their experiences. This can be done through various channels, including social media, email marketing, and in-person interactions.4. Create a memorable experience.Customers are more likely to remember and come back to businesses that create a memorable experience. This can be done by providing exceptional service, creating a unique atmosphere, or offering personalized recommendations.5. Be consistent.Consistency is key when it comes to building loyalty. Customers need to know that they can count on you to provide the same level of service and quality every time they interact with your business.6. Ask for feedback.Asking for feedback from customers shows that you value their opinions and are committed to improving their experience. This feedback can be used to identify areas where you can improve your loyalty program, customer service, or overall offerings.7. Personalize marketing campaigns.Personalized marketing campaigns can help you build stronger relationships with customers and increase their loyalty. This can be done by using data to segment your customers and tailor your marketing messages accordingly.8. Use technology to your advantage.Technology can be used in various ways to improve customer loyalty. This includes using CRM systems to track customer interactions, using social media to engage with customers, and using email marketing to keep customers informed about new products and promotions.9. Offer incentives for referrals.Incentivizing customers for referring new business is a great way to grow your customer base and increase loyalty. This can be done by offering discounts, free products, or other rewards for successful referrals.10. Go the extra mile.Sometimes, the best way to create loyalty is to go the extra mile for customers. This could mean providing themwith a complimentary gift, offering them a special discount, or simply taking the time to listen to their feedback.Chinese Answer.1. 实施忠诚度计划。

跨境电商的品牌认知与品牌忠诚度

跨境电商的品牌认知与品牌忠诚度

跨境电商的品牌认知与品牌忠诚度跨境电商(Cross-border e-commerce)是指通过互联网平台,进行国际间贸易交易的电子商务模式。

随着全球化进程的加速和消费者需求的不断变化,跨境电商在全球范围内迅速崛起。

在这个日益竞争激烈的市场中,品牌认知和品牌忠诚度成为企业成功的关键因素之一。

本文将就跨境电商的品牌认知和品牌忠诚度展开论述,并分析其相互关系和影响因素。

一、品牌认知的定义和重要性品牌认知是指消费者对于特定品牌的知觉和认知程度。

它包括品牌的知名度、品牌形象、产品特征以及品牌背后的故事等方面。

品牌认知对于企业来说具有重要的意义,它能够帮助企业建立差异化优势、塑造品牌形象、提高消费者的选择准确性,并最终促进消费者购买决策的形成。

在跨境电商中,品牌认知尤为重要。

由于存在跨国界的特点,消费者对于跨境电商品牌的了解和信任程度较低,因此,企业需要通过有效的品牌推广和传播手段来提升品牌认知。

只有在跨境电商市场上建立起良好的品牌认知,企业才能在激烈的竞争中脱颖而出,吸引更多的消费者。

二、品牌忠诚度的定义和影响因素品牌忠诚度是指消费者对于某一品牌的持续性选择和购买的倾向。

忠诚度高的消费者会长期购买特定品牌的产品或服务,并愿意为其提供正面的口碑宣传。

品牌忠诚度对于企业来说具有重要的商业价值,它能够促使消费者形成长期稳定的购买行为,为企业带来持续的收益。

品牌认知是影响品牌忠诚度的关键因素之一。

消费者对于品牌的知晓程度越高,他们对品牌的信任程度和忠诚度也会相应提升。

此外,产品质量、服务体验、价格竞争力、品牌传播力度等也会对品牌忠诚度产生影响。

只有在这些因素的共同作用下,企业才能够培养出一批忠诚度高的消费者群体。

三、跨境电商中的品牌认知和品牌忠诚度跨境电商的市场竞争激烈,消费者往往面对众多品牌的选择。

在这种情况下,品牌认知和品牌忠诚度对于跨境电商来说具有更为重要的意义。

对于消费者来说,他们对于跨境电商品牌的了解和信任程度较低。

关于客户忠诚度的外文译文

关于客户忠诚度的外文译文

关于客户忠诚度的外文译文以下是为您生成的关于客户忠诚度的外文译文:原文:Customer loyalty is a crucial factor for the success of any business. It refers to the willingness of customers to repeatedly purchase products or services from a particular company and recommend it to others.A loyal customer base not only ensures a stable revenue stream but also serves as a powerful marketing tool. Companies invest significant resourcesin building and maintaining customer loyalty through various strategies,such as providing excellent customer service, offering personalized experiences, and rewarding customer loyalty programs.译文:嘿,您知道不,客户忠诚度这玩意儿对啥生意能成功那可太重要啦!这说的是啥呢?就是客户愿意一次又一次地从某个特定的公司买东西或者用他们的服务,还愿意跟别人推荐。

有一群忠诚的客户,那可不只是能保证有稳稳的钱进账,还能当成厉害的营销手段呢!那些公司啊,为了建立和保持客户的忠诚度,那可是下了大本钱,用了各种各样的招儿。

比如说,提供特别好的客户服务,给客户搞那种个性化的体验,还有弄些奖励客户忠诚度的计划啥的。

出处:这是从一篇讲商业运营的外文文章里摘出来的。

  1. 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
  2. 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
  3. 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。

外贸常用英语口语:“品牌忠诚度”
胡润百富近日发布首份《中国奢华旅游市场白皮书》。

报告分析,中国奢华旅游市场迅速发展,主要因为中国的新富人群财富增长迅速,他们对奢华旅游和奢侈品的需求大幅提升;此外也包含人民币升值及签证方便等因素。

请看《中国日报》的报道:
Youth, self-reliance and brand loyalty are the defining characteristics of luxury outbound travelers in China。

我国豪华出境游游客的定义性特征为年轻、自主、品牌忠诚度高。

文中的brand loyalty就是指“品牌忠诚度”,指的是对某一品牌的信赖和热衷。

对品牌来说,好的brand name(品牌名称,商标名称)能够起到极佳的宣传效果,所以很多公司设立了Chief Brand
Officer(首席品牌官;品牌总监)来扩大brand awareness(品牌知名度),还从事一些brand extension(品牌延伸,借之名宣传新产品)的活动。

Luxury outbound traveler就是“奢华出境游客”,多数属于high-net-worth individuals(高资产人士)。

类似于luxury travel的还有high-end travel(高端旅游)。

某些VIP旅游者还能够享受room upgrades(房间升级)、late checkout time(退房时间延后)以及airport security fast-tracking(快速安检)的优待服务。

相关文档
最新文档