河北工业大学商务英语试题2014春--经济(含答案)

2014 春

1．What do you think globalization means? What global companies can you think of? What industries are they in? Do global companies do more harm than good?

In my opinion,globalization means a company set up subsidiaries in the other countries and make them into local compani es.Also setting up new companies means the transferring of technology and capital.When offering to global companies ,we may easy to think of P&G,KFC,AIRBUS,NOKIA and so on.these companies are in different industries,some in instant fo od industries,some in heavy industries,some in aviation industries.It may different to say absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper ang higher quality products which m ake us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills .But on the other hand,with the strong competition,some national companies is eliminating and our national cuture is also dispearing with the step of globalization.

2．Are you influenced by brands when you choose products or services? (Why or why not?) Would you consider buying a new brand of product newly introduced to the market? (Why or why not?) What do you think a company should do to create brand awareness for a new brand?

I think whether I influenced by the brands depend on different kinds of things.When I choose something I use everyday

such as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind of chemical product,some small companies may add put some unhealthy addition ,which may have a bad influence on my health.But when I choose cloths ,I think style and quality are important than brands.Generally I don’t want to have a try to a new brand of product,because I think it is not worthy for me to try a product with un certainty.But if there are some discount or free-trying,I’d like to have a try. For a company who want to create brand awareness,I have some suggestions.Firstly it’s necessary to make a product rocognisale.Secondly,the company should associate with specific quality with his brand.thirdly,forming a customer loyalty is impotant for a company.

3．What is important when arranging a business trip abroad?

✓Type of transport

✓Accommodation

✓Contact person

Ok. I think when arranging a business trip abroad there are three things to consider. First, you must choose the type of tran sport. As overseas travels involve long distances, the plane is the best choice for reaching your destination rapidly. Secondl y, you should also consider what accommodation best suits your purposes. Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much better. Lastly, you should have a contact person w ho has important local connections and up-to-date local business information. C

4．Do you think that the advertising practices described below are acceptable? Why?

∙Using children in advertisements

∙Using film stars in advertisements

∙Promoting alcohol on TV

∙Comparing your products to your competitors’ products