宝洁 英文报告

Analysis of P&G marketing strategy in

China

Brief introduction of company

Company history

William Procter and James Gamble, founded Procter and Gamble in 1837 ，in Cincinnati, Ohio. They started the business by making and selling their own soap and candles. On October 31, 1837, they formalized their relationship by signing a partnership agreement. The partnership flourished under the two

founders and family members became involved in the business. In 1879, James Norris Gamble, a son of James Gamble, and Harley Procter, a son of William

Procter, created a white soap equal to other high quality soaps in the marketplace, which they named Ivory. This product became a huge success for the company and remains one of their most recognized products. Procter and Gamble slowly started releasing different types of products such as laundry detergent, diapers and toothpaste. They have continued to be innovators in household products throughout the decades and today, Procter and Gamble has nearly 300 brands in over 160 countries. They are constantly researching and developing new products that range from Personal and Beauty, House and Home, Health and Wellness,

Baby and family, to Pet Care and Nutrition. They are committed to helping

consumers with health, hygiene, and convenience. The company is broken into three different segments: Health and Beauty, Household care, and Gillette.

Their products are sold through merchandisers, grocery stores, clubs, and drug stores.

Brief introduction

Procter & Gamble (English Name: Procter & Gamble), referred to as P&G,

founded in 1837, is one of the world's largest daily consumer company.

The nature of the company is Share-holding system.

Headquartered in the United States of Ohio, Cincinnati, and employs nearly

110000 people worldwide.

P&G Global History

In 1837 October William Procter and James gamble signed a cooperation agreement officially.

In 1879 the Ivory soap Market

In 1885 the first Saturday afternoon not to go to work, employees may be paid welfare measures.

In 1887 founded the first American profit sharing system and factory workers bonus.

In early twentieth Century, in order to meet the increasing demand in the domestic market, Procter & Gamble began to set up a factory in Cincinnati.

In 1901, King C. Gillette creates the KC Gillette Razor.

In 1915, Procter & Gamble Company set up production plants in Canada, this is P & G's first investment in countries other than the United States plant.

In 1924，Created market research department which is one of the pioneers of the global industrial history.

In 1930, P & G bought Thomas Hedley Ltd in the UK, established the first overseas branch.

In 1931 the P&G brand management system officially forming.

From 1945 to 1980, to develop in new areas and the new brand was born.

In 1946, launched the Tide, and the Crest toothpaste was launched in 1955.

In 1960 launched the first liquid fabric softener: Downy.

In 1963, purchase the Folger, expansion of food products business. Establish the business in Mexico, Europe and Japan.

From 1980 to 1999, Multi-National Corporation in New Period

In 1980, P & G has become one of the largest nation's Multi-National Corporation, and expansion of the Cincinnati headquarters.

In 1991, promote the use of new commercial mark.

Purchase the Norwich Eaton pharmaceutical company (1982), Rechardson-Vicks (1985). Company active in personal care products industry, become the largest non-prescription medicine manufacturers retail.

P&G further expansion of its global development plan: establish a research centre in the United States, Europe, Japan, Latin America and china.

In fiscal year 2007, the company annual sales are nearly $76500000000, ranked 81 in the global "fortune five hundred". More than 300 brands in the business of selling products in more than 160 countries and regions, including the beauty salon, home care, home health supplies, health care, food and beverage etc..

In 2008, Procter & Gamble is the sixth large company of market value among the world, profit of fourteenth big companies in the world. It is also the tenth most admired companies during the 500 fortune. In June, 4th, 2008, The J. M. Smucker Company and Procter & Gamble, the two sides signed a final agreement, shareholders of Procter & Gamble will have about a 53.5% stake in Smucker by tax-free

stock-for-stock merger mode.

The first in commercial operation

1881-- Print advertising

1890—Industrial Laboratory

1911—Creat the firs kind of vegetable oil western

1923-- Radio advertising

1924-- Market Research

1931-- The brand management

1933-- Washing powder

1955-- Fluoric Crest toothpaste

1961-- The invention of the paper diaper

1986-- Two-in-one shampoo; no fatty oil; household dry-cleaning series.

P&G Chinese History